The Better Mousetrap

By Simon Pont

Simon Pont is a writer, commentator and brand builder. Simon’s new book, The Better Mousetrap: Brand Invention in a Media Democracy is out this September, available from Amazon and in all good bookshops. The following playlist is as referenced and inspired by The Better Mousetrap.

36 songs

  1. 1.
    1:530:30
  2. 2.
    4:520:30
  3. 3.
    Ball And BiscuitThe White StripesElephant
    7:190:30
  4. 4.
    Boys Don't Cry [Single Version]The CureThree Imaginary Boys [Deluxe Edition]
    2:370:30
  5. 5.
    3:230:30
  6. 6.
    Dreadlock Holiday10ccBloody Tourists
    4:270:30
  7. 7.
    3:590:30
  8. 8.
    5:280:30
  9. 9.
    Que Sera, Sera (Whatever Will Be, Will Be)Sly & The Family StoneFresh
    5:220:30
  10. 10.
    3:250:30
  11. 11.
    Rebel Yell - 1999 - RemasterBilly IdolGreatest Hits
    4:460:30
  12. 12.
    World On a StringNeil YoungTonight's the Night
    2:250:30
  13. 13.
    Shelter from the StormBob DylanBlood On The Tracks
    5:010:30
  14. 14.
    Midnight RiderGregg AllmanLaid Back
    4:280:30
  15. 15.
    3:400:30
  16. 16.
    2:240:30
  17. 17.
    2:170:30
  18. 18.
    4:210:30
  19. 19.
    3:390:30
  20. 20.
    Wave of MutilationPixiesDoolittle
    2:040:30
  21. 21.
    Titanium ExposeSonic YouthGoo
    6:270:30
  22. 22.
    3:360:30
  23. 23.
    2:280:30
  24. 24.
    The Power Of Love - 2006 Digital RemasterHuey Lewis & The NewsGreatest Hits: Huey Lewis And The News
    3:540:30
  25. 25.
    MystifyINXSKick
    3:160:30
  26. 26.
    Don't You (Forget About Me)Simple MindsOnce Upon A Time (Deluxe)
    4:230:30
  27. 27.
    4:120:30
  28. 28.
    All by MyselfEric CarmenEric Carmen
    4:540:30
  29. 29.
    2:330:30
  30. 30.
    14:250:30

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