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The Apartment Nerd Leasing Show

By Mark Juleen

Principles, strategies, and ideas to help you lease more apartments. We have 5 Marketing Principles that are the foundation for our marketing and leasing strategies at J.C. Hart Company. Discovery, Story, Clarity, Buoyancy, and Courtesy all touch marketing, service, and sales as each of these areas need to work together for property management success. The Leasing Show focuses on sales/leasing and the principles that impact those 5 Marketing spaces. Thank you multifamily friends for listening, commenting, and sharing. Music Credit - Ryan Little - http://www.soundcloud.com/iamryanlittle

  1. 1.
    Episode 112 - Build rapport or just go for the appointment?08/06/2018
    5:08
  2. 2.
    Episode 111 - Will automated systems take over leasing?08/03/2018
    5:03
  3. 3.
    Episode 110 - How can I deal with the no?08/02/2018
    3:56
  4. 4.
    Episode 109 - What if I think we're expensive?08/01/2018
    4:41
  5. 5.
    Episode 108 - How can I sell without being salesy?07/31/2018
    3:50
  6. 6.
    Episode 107 - Why is spilling candy so bad?07/30/2018
    4:10
  7. 7.
    Episode 106 - Is it time to lower prices?07/27/2018
    4:40
  8. 8.
    Episode 105 - Comps are running specials, now what?07/26/2018
    5:35
  1. 9.
    Episode 104 - Traffic is down, now what?07/25/2018
    5:35
  2. 10.
    Episode 103 - What should I look at first?07/24/2018
    4:33
  3. 11.
    Episode 102 - What if we think we're too expensive?07/23/2018
    4:26
  4. 12.
    Episode 101 - What's the best way to ask for an application?07/20/2018
    3:17
  5. 13.
    Episode 100 - What's the hardest part about changing?07/19/2018
    6:12
  6. 14.
    Episode 99 - What's the best way to learn?07/18/2018
    4:09
  7. 15.
    Episode 98 - Washing Hands and Pillows07/17/2018
    4:52
  8. 16.
    Episode 97 - Value is created by you.07/16/2018
    4:21
  9. 17.
    Episode 96 - Have listing sites commoditized apartments?07/13/2018
    5:58
  10. 18.
    Episode 95 - How important are online ratings?07/12/2018
    5:13
  11. 19.
    Episode 94 - What do I do if I don't have any amenities?07/11/2018
    4:00
  12. 20.
    Episode 93 - Should I use a call center?07/10/2018
    4:13
  13. 21.
    Episode 92 - Do you accept pets?07/09/2018
    4:34
  14. 22.
    Episode 91 - Should I do follow up?07/03/2018
    3:27
  15. 23.
    Episode 90 - What's one thing you can do this week?07/02/2018
    3:09
  16. 24.
    Episode 89 - What if they are really pushing for price?06/29/2018
    6:03
  17. 25.
    Episode 88 - Should I use email templates?06/28/2018
    3:40
  18. 26.
    Episode 87 - How do I break old phone habits?06/27/2018
    3:35
  19. 27.
    Episode 86 - What happens when someone is a difficult read?06/26/2018
    4:01
  20. 28.
    Episode 85 - What do I do when the customer is in a hurry?06/25/2018
    3:23
  21. 29.
    Episode 84 - What to do when they want to check out comps?06/22/2018
    3:34
  22. 30.
    Episode 83 - Why won't some people lease from me?06/21/2018
    4:19
  23. 31.
    Episode 82 - Should I track my closing ratio?06/20/2018
    4:19
  24. 32.
    Episode 81 - What's something new you will try this week?06/19/2018
    3:41
  25. 33.
    Episode 80 - What's my role in leasing?06/18/2018
    3:41
  26. 34.
    Episode 79 - Is pricing the same for apartments and hotels?06/15/2018
    4:21
  27. 35.
    Episode 78 - What's the real goal in leasing?06/14/2018
    3:43
  28. 36.
    Episode 77 - Are you getting an agreement with your UFC?06/13/2018
    3:29
  29. 37.
    Episode 76 - How do I get excited about so many floor plans?06/12/2018
    4:10
  30. 38.
    Episode 75 - Are you afraid of getting a no?06/11/2018
    4:20
  31. 39.
    Episode 74 - What should I look for at the NAA Conference?06/08/2018
    6:13
  32. 40.
    Episode 73 - Does it matter what I wear to work?06/07/2018
    4:30
  33. 41.
    Episode 72 - How do I compete with a new property?06/06/2018
    5:21
  34. 42.
    Episode 71 - What happens when I screw up?06/05/2018
    5:08
  35. 43.
    Episode 70 - Are you prepared for the excuses?06/04/2018
    3:36
  36. 44.
    Episode 69 - How important is your brochure?06/01/2018
    4:47
  37. 45.
    Episode 68 - What if we are more expensive?05/31/2018
    4:48
  38. 46.
    Episode 67 - Why do people call?05/30/2018
    5:48
  39. 47.
    Episode 66 - Is the devil really in the details?05/25/2018
    5:56
  40. 48.
    Episode 65 - How can I sell on Instagram?05/24/2018
    4:48
  41. 49.
    Episode 64 - Do I really need to change?05/23/2018
    5:34
  42. 50.
    Episode 63 - Do sales gimmicks work?05/22/2018
    3:59
  43. 51.
    Episode 62 - What's one thing I can do today to get better?05/21/2018
    4:44
  44. 52.
    Episode 61 - Why is it easier to lease to someone like me?05/18/2018
    4:39
  45. 53.
    Episode 60 - What do I do after a tour?05/17/2018
    3:34
  46. 54.
    Episode 59 - What is another way to connect with someone?05/16/2018
    3:41
  47. 55.
    Episode 58 - What if the the prospect says it's too expensive?05/15/2018
    6:31
  48. 56.
    Episode 57 - Can you tell me more?05/14/2018
    4:48
  49. 57.
    Episode 56 - Is price really that important a factor?05/11/2018
    3:52
  50. 58.
    Episode 55 - How much time do you need for a tour?05/10/2018
    4:22
  51. 59.
    Episode 54 - When is the best time to screw up?05/09/2018
    5:08
  52. 60.
    Episode 53 - Why does sales have to be so frustrating?05/08/2018
    3:56
  53. 61.
    Episode 52 - How to deal with the calm and quiet type?05/07/2018
    6:13
  54. 62.
    Episode 51 - What are you afraid of?05/04/2018
    5:35
  55. 63.
    Episode 50 - Why do I need to be a better listener?05/03/2018
    4:09
  56. 64.
    Episode 49 - Can you leak a little candy?05/02/2018
    4:54
  57. 65.
    Episode 48 - Are you impatient?05/01/2018
    4:35
  58. 66.
    Episode 47 - Does your title matter in leasing?04/30/2018
    4:45
  59. 67.
    Episode 46 - Do you have any specials?04/27/2018
    5:11
  60. 68.
    Episode 45 - Are you asking, "What happens next?"04/26/2018
    4:21
  61. 69.
    Episode 44 - Do I need to show every amenity?04/25/2018
    4:42
  62. 70.
    Episode 43 - Is leasing different at an A, B, or C type property?04/24/2018
    5:54
  63. 71.
    The Mike Brewer (Apartment Hacker) Interview04/23/2018
    14:35
  64. 72.
    Episode 42 - Setting a UFC via text04/20/2018
    4:52
  65. 73.
    Episode 41 - Dealing with an extrovert04/19/2018
    4:41
  66. 74.
    Episode 40 - What are you doing for referrals?04/18/2018
    5:05
  67. 75.
    Episode 39 - Are you a good listener?04/17/2018
    4:39
  68. 76.
    Episode 38 - When to talk about price with revenue management04/16/2018
    5:24
  69. 77.
    Episode 37 - You can do better than your "people skills."04/13/2018
    5:23
  70. 78.
    Episode 36 - Use your magic wand04/12/2018
    4:49
  71. 79.
    Episode 35 - I don't have one available04/11/2018
    5:19
  72. 80.
    Episode 34 - Are commissions a motivator?04/10/2018
    6:34
  73. 81.
    Episode 33 - Dealing with a detailed customer04/09/2018
    5:32
  74. 82.
    Episode 32 - Are you providing a Home, or selling a space?04/06/2018
    6:54
  75. 83.
    Episode 31 - Do you dare use reverse psychology?04/05/2018
    6:28
  76. 84.
    Episode 30 - Family Ties04/04/2018
    6:44
  77. 85.
    Episode 29 - Roommates and Couples04/03/2018
    5:47
  78. 86.
    Episode 28 - Are you ready to ask questions?04/02/2018
    6:29
  79. 87.
    Episode 27 - What Does Expensive Mean To You?03/30/2018
    4:53
  80. 88.
    Episode 26 - Stop Spilling Your Candy in the Lobby03/29/2018
    5:35
  81. 89.
    Episode 25 - Time is a Critical Agreement03/28/2018
    5:56
  82. 90.
    Episode 24 - Getting a No is OK03/27/2018
    5:10
  83. 91.
    Episode 23 - What is mutual mystification?03/26/2018
    7:39
  84. 92.
    Episode 22 - Handling Excuses03/23/2018
    5:23
  85. 93.
    Episode 21 - Taking Control on the Phone03/22/2018
    7:07
  86. 94.
    Episode 20 - Sharing Price Too Early03/21/2018
    8:19
  87. 95.
    Episode 19 - Developing Trust03/20/2018
    6:57
  88. 96.
    Episode 18 - Dealing with Dominant Personalities03/19/2018
    6:39
  89. 97.
    Episode 17 - What happens next?03/16/2018
    5:54
  90. 98.
    Episode 16 - Reversing03/15/2018
    5:01
  91. 99.
    Episode 15 - Yikes! Getting the no.03/14/2018
    4:32
  92. 100.
    Episode 14 - Social Proof03/13/2018
    4:38
  93. 101.
    Episode 13 - Missed Leads03/12/2018
    4:32
  94. 102.
    Episode 12 - Thinking About It03/09/2018
    7:08
  95. 103.
    Episode 11 - Dealing With Personalities03/08/2018
    5:53
  96. 104.
    Episode 10 - Permission03/07/2018
    6:29
  97. 105.
    Episode 2 - The Leasing Principles03/06/2018
    6:48
  98. 106.
    Episode 1 - Appointments #103/06/2018
    4:01
  99. 107.
    Episode 9 - Responding to Email Leads03/06/2018
    5:50
  100. 108.
    Episode 8 - Testing the Strength03/05/2018
    5:26
  101. 109.
    Episode 7 - Decision Making03/02/2018
    6:19
  102. 110.
    Episode 6 - Money, Money, Money03/01/2018
    4:59
  103. 111.
    Episode 5 - Diving Into Questions03/01/2018
    6:41
  104. 112.
    Episode 4 - Ground Rules & UFC's03/01/2018
    5:40
  105. 113.
    Episode 3 - DISC Assessments03/01/2018
    6:23

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