Learn Digital Advertising

Learn Digital Advertising

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All Episodes

Today's Internet marketing news segments include topics like: * Facebook Venue * Facebook Collab, * Facebook Messenger Rooms * Facebook Shops * Pinterest 'shop' tab for lens * Google Page Experience Signal

Jun 2020

34 min 50 sec

On todays news podcast, the panel reviews the following recent news in Internet marketing. * Google testing removing urls from the SERPs (showing favicon, biz name, and structured snippets instead) * Google confirms that html sitemaps are, pointless * Google Search Newscast launched * Facebook click to message option in story ads * FB global rollout of "privacy Gate" * Google Search Console new video reporting (and how "discover") is becoming a thing * Amazon Search share is double Bing's * Google Smart shopping location targeting update

Oct 2019

31 min 12 sec

Today's Digital Ad News: *Google Announces New Control Over Website Content Previews in SERPS *Fresher Data in GSC *Google Ads Announces Video Reach campaigns *Google Ads Announces YouTube Masthead on TV Screens *Pinterest New Group Board Features *Pinterest New Ad Units To learn more about internet marketing visit https://www.learndigitaladvertising.com/

Sep 2019

8 min 7 sec

Today's Digital Ad News: *Google Analytics Smart Lists *Bing New Features *Google announced updates to reviews in rich results *Google Announces Shift in Algo to Promote Original Reporting on News *RankRanger Reports that the average title shown in SERPs loses 5 characters To learn more about internet marketing visit https://www.learndigitaladvertising.com/

Sep 2019

8 min 38 sec

Today's Digital Ad News: *Bing Launches negative keyword conflicts report http://bit.ly/2mdyYtV *Google Ads Seasonal Adjustments Features *Data Studio Migrating Files Away from Drive *Facebook Dating is Here! *LinkedIn Offers free Course on, well, LinkedIn *Goodbye to old search console http://bit.ly/2kcAsnz To learn more about internet marketing visit https://www.learndigitaladvertising.com/

Sep 2019

8 min 46 sec

Today's Digital Ad News: *Google Chrome announces Privacy Sandbox *Facebook Announcing “Off Facebook Activity” reporting for users *Google Ads Moving to Standard Delivery for All Search + Shopping Campaigns *Google Ads Adding Filters to Dashboard *Google Rolls Out MAx Conversion Value Bidding *AMP-Script is now available, allowing Custom JS to be added to your amp pages To learn more about internet marketing visit https://www.learndigitaladvertising.com/

Aug 2019

9 min 36 sec

Today's Digital Ad News: *Facebook New Ad Units Movie Reminder Ads & Movie Showtime Ads *Clicks on Google vs website traffic, not the same. Updates on Google Search Console *eMarketer study on voice search - “40% of Internet Users will use Voice assistants” To learn more about internet marketing visit https://www.learndigitaladvertising.com/

Aug 2019

8 min 57 sec

Today's Digital Ad News: *Google Ads Now Includes Google Images *Amazon Launching In-Store Pickup in USA *FB Adds 'Top Fans' Targeting Option *FB Demotes Sensational Health Posts *Bings Ads Launches Prominence Metrics *GSC Retires NoIndex in Robots.txt To learn more about internet marketing visit https://www.learndigitaladvertising.com/

Jul 2019

5 min 2 sec

Today's Digital Ad News: *Google Ads & Local Campaigns Updates *Google Search Console - Some slight changes *Goodbye Google Hangouts on Air To learn more about internet marketing visit https://www.learndigitaladvertising.com/

Jun 2019

4 min 53 sec

Today's Digital Ad News: * Facebook Announces New Digital Currency Wallet, Calibra * Pinterest Announces Expansion of the Pinterest Marketing Partners Program * Google is Reportedly Adding Timestamps to YouTube Videos in Search Results (via Android Police)https://www.androidpolice.com/2019/06/15/google-app-starting-to-show-in-this-video-bookmarks-for-youtube-search-results/ For all internet marketing topics visit https://www.learndigitaladvertising.com/

Jun 2019

4 min 30 sec

We are circling back to mobile app placement options and how there are additional targeting options for the manual placement exclusion options. Learn more at https://www.learndigitaladvertising.com

May 2019

4 min 12 sec

On this episode, Rick and Juan talk about review boosting and at what point should you consider using software that can improve the number of reviews you have. Learn more at https://www.learndigitaladvertising.com

May 2019

6 min 20 sec

We cover traditional email opt-in solutions such as website pop-ups, sliders, floating bars and newer interactive methods such as "The Wheel". Learn more at https://www.learndigitaladvertising.com

May 2019

6 min 27 sec

In today's post and podcast, let's review what's happening in the Google Ads space where there is yet another change to the format of search ads. Now in BETA, Google Responsive Search Ads.

May 2019

7 min 20 sec

We rant about Facebook and how absurdly complicated it can become to manage multiple accounts. Learn more at https://www.learndigitaladvertising.com

May 2019

5 min 13 sec

We cover Data Studio updates and how Google announced a new capability for Google Data Studio, data drill-down and drill-up. Learn more at https://www.learndigitaladvertising.com

May 2019

4 min 9 sec

Does AMP make sense anymore check in with the LDA crew to find out, on this episode we cover Accelerated Mobile Pages. Learn more at https://www.learndigitaladvertising.com

May 2019

6 min 33 sec

We cover call tracking features for your business whether you’re online or offline, track where your customers are calling from. Learn more at https://www.learndigitaladvertising.com/

Apr 2019

8 min 53 sec

News on Data Studio updates. Information on building dashboards and connector and data sources. https://www.learndigitaladvertising.com/

Apr 2019

7 min 9 sec

Building Data Studio dashboards for easy email marketing tracking. Tips and information to stay on top of email campaigns. Learn more at https://www.learndigitaladvertising.com/

Apr 2019

4 min 56 sec

Campaign spend analysis are location extensions worth it. Analysis of over 50 accounts across all verticals. Learn more at https://www.learndigitaladvertising.com/

Apr 2019

6 min 10 sec

Google Ads retargeting mobile placement, apps and categories. Ideas & tips on how to manage remarketing campaigns. Learn more at https://www.learndigitaladvertising.com/

Apr 2019

4 min 39 sec

Bid automation updates - news, information about recent Google automation updates to CPA and ROAS bidding. Learn more at https://www.learndigitaladvertising.com/

Apr 2019

5 min 41 sec

Highlighting the app and API connector services which help you connect your various tools with one another without programming a single line of code! Learn more at https://www.learndigitaladvertising.com/tools/app-connectors/

Feb 2019

5 min 7 sec