Tourism Hub - Tourism Marketing from Institute of Excellence

Despina Karatzias

Do you live and love tourism? Want to build and grow your tourism business and career? Tourism Hub will provide inspiration and education that will empower and ignite your excellence. Each week, I, your host, Despina Karatzias, will share insights and journeys of entrepreneurs and leaders in tourism. Our main aim is to learn proven strategies in

All Episodes

Smart Tourism Marketing Systems to Grow Your Business with Fabienne Wintle We speak with Fabienne Wintle, CIO of Tourism Tribe.Tourism Tribe is a super-simple, super-smart website that has been created to help tourism businesses who aren't digital geeks get the most of the web. It's a worldwide community of tourism operators and digital marketing experts helping one another reap the rewards the internet has to offer. #TourismHub #BeExcellent Join us every Saturday afternoon at 2pm live and be part of the conversation. Show hosted by Despina Karatzias. Tourism Hub is presented by Institute Of Excellence.  #BeExcellent Follow  and connect with us: https://www.instagram.com/BeExcellentHQ/ https://twitter.com/desikaratzias https://www.linkedin.com/company/instituteofexcellence/ https://www.facebook.com/BeExcellentHQ https://www.facebook.com/DespinaKaratzias https://www.facebook.com/Tourism-Hub-Podcast-101388458353231 https://www.youtube.com/channel/UCYZ8GpfkPC7Add4S9VkVM8g

Sep 21

62 min

We speak with inbound tour operator Nayaz Noor from 39 Degrees South about how he is making the most of losing 100% of his clients due to COVID19. Nayaz has a Deakin University – Graduate Certificate in Cyber Security A Wharton School of Business Alumni, (University of Pennsylvania, USA) Nayaz has over 35 years of experience in the travel & tourism industry, working for Travel Agencies, Airlines and Tour Operators in India, Middle East and the USA. Key learnings: Moved to the USA in 1990, then moved back to India and started his business Circa 2010 visited and fell in love with Melbourne Perseverance and following through were values that kept Nayaz going with major challenges starting out his business, Safir Tours Researching places to sell: do it, learn it, and sell it Realised there will always be more ongoing competition and started focusing on niche products and how to differentiate themselves from competitors Started the process of rebranding in 2019 from Safir Tours to 39 Degrees South March 15, 2020, was the total turning point for his business due to Australian PM’s declaration of travel bans. Enrolled in Deakin University to get out of comfort zone and challenge himself and do something to give back to the tourism industry, which was cybersecurity. Being hacked is not if, but when. Protecting yourself online: create a complicated password, 2-factor authentication, be aware of people looking to take advantage of you. Mumbai Mission was the ah-ha moment for Nayaz when he realised that he had a cricket group booked without even selling Understand who you’re selling before you start selling Risk management and back up: Focus resources in the right direction NOW.  Learn and do something different.  Reskill NOW. Personal habits: Must write down what you’re going to do that day (the night before or the morning of) no matter how mundane. Helpful resource: Harvard Business Review, TED, Radio Garden, How Will You Measure Your Life   Relevant links: Watch the video here: https://www.facebook.com/DespinaKaratzias/videos/324223342263933/ https://www.instituteofexcellence.com https://www.linkedin.com/in/nayaznoor/ https://39degreessouth.com.au/ https://www.facebook.com/39DegreesSouth https://www.instagram.com/39degreessouth.com.au/ https://www.youtube.com/channel/UCL8kTxep4yIWB_3xSGT7I3g   #TourismHub #BeExcellent #covid19   Join us every Saturday afternoon at 2pm live and be part of the conversation. Follow us on social media for updates.   Show hosted by Despina Karatzias. This program is brought to you by Tourism Hub in association with The Institute Of Excellence.  #BeExcellent Show produced by Alba Prime Pty Ltd.   Connect with us: https://www.instagram.com/BeExcellentHQ/ https://twitter.com/desikaratzias https://www.linkedin.com/company/instituteofexcellence/ https://www.facebook.com/BeExcellentHQ https://www.facebook.com/DespinaKaratzias https://www.facebook.com/Tourism-Hub-Podcast-101388458353231 https://www.youtube.com/channel/UCYZ8GpfkPC7Add4S9VkVM8g

Sep 14

66 min

ISOlation INSPOration 🙌 There are incredible humans doing incredible things and I can’t wait to ignite their excellence and share them with you! Season 2 of @tourismhub podcast kicks off with these two Victorian leading ladies @sarahseddon and @heidivictoriaphotography AND you have front row seats to watch the podcast recording unfold. Sarah Seddon (Sabre Collective) [http://sabrecollective.com.au, https://www.linkedin.com/company/sabre-collective, https://www.instagram.com/sarahseddon/] Heidi Victoria [https://www.heidivictoria.com.au, https://www.facebook.com/officialheidivictoria, https://www.instagram.com/heidivictoriaphotography/] Sarah from Sabre Collective and was the chair of Destination Melbourne.Heidi is a politician and was the shadow Minister for Tourism.They have come together and launched CITE. Key learnings: Don’t be afraid to have lofty goals - Sarah Seddon Give it a go, be bold - Heidi Victoria Test, fail, learn Empathy + Give it a go! Choose authenticity over approval It’s easier to wear slippers than to carpet the world Relevant links: Watch the video here: https://youtu.be/0VVixMhYtyM https://www.macucite.com/ https://brenebrown.com/ https://get.broadwayondemand.com/ https://theresilienceproject.com.au/at-home/learning/gratitude/upper-primary/dismoment-activity/ https://www.instituteofexcellence.com http://sabrecollective.com.au https://www.linkedin.com/company/sabre-collective https://www.instagram.com/sarahseddon https://www.heidivictoria.com.au https://www.facebook.com/officialheidivictoria https://www.instagram.com/heidivictoriaphotography #TourismHub #BeExcellent #SabreCollective #HeidiVictoriaPhotography #Cite Join us every Saturday afternoon at 2pm live and be part of the conversation. Follow us on social media for updates. Show hosted by Despina Karatzias. This program is brought to you by Tourism Hub in association with The Institute Of Excellence.  #BeExcellent Connect with us: https://www.facebook.com/BeExcellentHQ https://www.facebook.com/DespinaKaratzias https://www.facebook.com/Tourism-Hub-Podcast-101388458353231 https://www.instagram.com/desikaratzias/ https://www.instagram.com/tourismhub/ https://www.youtube.com/channel/UCYZ8GpfkPC7Add4S9VkVM8g

Sep 6

78 min

We have a chat with Maria Ulas from Artelia Jewellery. Artelia is a jewellery house founded by our passion for unique, personal and exceptional quality jewellery. Our background in manufacturing means that we have generations of experience in making the highest quality Melbourne engagement ring and other pieces, designed to last a lifetime of love and affection. Some key point we discuss are: Believing in yourself Understand what your core value is in your heart and use that to connect with your customers It's about connecting with another human as opposed to B2B, be authentic. It's meant to be, it's up to me! https://www.facebook.com/arteliajewellery/ https://www.instagram.com/arteliajewellery/ #TourismHub #BeExcellent Join us every Saturday afternoon at 2pm live and be part of the conversation. Show hosted by Despina Karatzias. This program is brought to you by Tourism Hub in association with The Insititute Of Excellence.  #BeExcellent Follow  and connect with us: https://www.instagram.com/BeExcellentHQ/ https://twitter.com/desikaratzias https://www.linkedin.com/company/instituteofexcellence/ https://www.facebook.com/BeExcellentHQ https://www.facebook.com/DespinaKaratzias https://www.facebook.com/Tourism-Hub-Podcast-101388458353231 https://www.youtube.com/channel/UCYZ8GpfkPC7Add4S9VkVM8g

Apr 29

51 min

We chat with Kiff Saunders from Global Ballooning.  This conversation was recorded in early 2020 as COVID19 started take its grip on the tourism industry, and the rest of the world. It’s a wonderful thing, to be able to give someone the experience of a lifetime over Melbourne and the Yarra Valley. At Global Ballooning Australia, we’ve shared a sunrise with over 90,000 people in 25 balloons over as many years – and it never gets old. We’re proud of our safety record, and we care deeply about our guests’ experience, but for us, it’s more about the people we meet along the way and the pristine natural playground we call our office. #TourismHub #BeExcellent Join us every Saturday afternoon at 2pm live and be part of the conversation. Show hosted by Despina Karatzias. This program is brought to you by Tourism Hub in association with The Insititute Of Excellence.  #BeExcellent Follow  and connect with us: https://www.instagram.com/BeExcellentHQ/ https://twitter.com/desikaratzias https://www.linkedin.com/company/instituteofexcellence/ https://www.facebook.com/BeExcellentHQ https://www.facebook.com/DespinaKaratzias https://www.facebook.com/Tourism-Hub-Podcast-101388458353231 https://www.youtube.com/channel/UCYZ8GpfkPC7Add4S9VkVM8g

Apr 29

81 min

We chat with Rhianwen Seiter from MacKenzie Quarters. MacKenzie Quarters is your entertainment quarter, creating space for people to connect, socialise, laugh and celebrate in the heart of Bendigo. Located in central Bendigo in the heart of The Arts Precinct, MacKenzie Quarters has been lovingly restored to embrace its 141 year old history in a contemporary context. #TourismHub #BeExcellent Join us every Saturday afternoon at 2pm live and be part of the conversation. Show hosted by Despina Karatzias. This program is brought to you by Tourism Hub in association with The Insititute Of Excellence.  #BeExcellent Follow  and connect with us: https://www.instagram.com/BeExcellentHQ/ https://twitter.com/desikaratzias https://www.linkedin.com/company/instituteofexcellence/ https://www.facebook.com/BeExcellentHQ https://www.facebook.com/DespinaKaratzias https://www.facebook.com/Tourism-Hub-Podcast-101388458353231 https://www.youtube.com/channel/UCYZ8GpfkPC7Add4S9VkVM8g

Apr 2019

25 min

We chat with Evonne Oxenham from Gold Mine Bendigo. The key to Central Deborah Gold Mine's success as a tourist destination has always been the passion of our staff and tour guides, which include some of the grandchildren and relatives of the original Central Deborah miners. They literally bring Bendigo and Central Deborah's golden heritage to life as they passionately regale our visitors with stories of what life was really like during the harsh gold rush era of 1851-1954. #TourismHub #BeExcellent Join us every Saturday afternoon at 2pm live and be part of the conversation. Show hosted by Despina Karatzias. This program is brought to you by Tourism Hub in association with The Insititute Of Excellence.  #BeExcellent Follow  and connect with us: https://www.instagram.com/BeExcellentHQ/ https://twitter.com/desikaratzias https://www.linkedin.com/company/instituteofexcellence/ https://www.facebook.com/BeExcellentHQ https://www.facebook.com/DespinaKaratzias https://www.facebook.com/Tourism-Hub-Podcast-101388458353231 https://www.youtube.com/channel/UCYZ8GpfkPC7Add4S9VkVM8g

Mar 2019

34 min

We chat with Daniel Rutherfurd from Bendigo Tramways. You can find more information on the Bendigo Tramways website over at https://www.bendigotramways.com/contact #TourismHub #BeExcellent Join us every Saturday afternoon at 2pm live and be part of the conversation. Show hosted by Despina Karatzias. This program is brought to you by Tourism Hub in association with The Insititute Of Excellence.  #BeExcellent Follow  and connect with us: https://www.instagram.com/BeExcellentHQ/ https://twitter.com/desikaratzias https://www.linkedin.com/company/instituteofexcellence/ https://www.facebook.com/BeExcellentHQ https://www.facebook.com/DespinaKaratzias https://www.facebook.com/Tourism-Hub-Podcast-101388458353231 https://www.youtube.com/channel/UCYZ8GpfkPC7Add4S9VkVM8g

Feb 2019

20 min

We speak with Amanda Ralph from Country Heart and Home based in Bright.

Jan 2019

21 min

Welcome to Tourism Hub Podcast Episode 10! Thrilled to present the first interview part of the RACV Victoria Tourism Awards Winners Series brought to you by Victoria Tourism Industry Council (VTIC). In November 2017, the Victorian Tourism Awards gala night at Crown Palladium celebrated 30 categories of winning tourism businesses in their respective categories! This was the second Victorian gala event I conducted live interviews after winners were announced. As an extension to the mini-interviews with a selected few experience makers on the night of nights, I will bring the winner journeys in their business and career on the Tourism Hub Podcast to share their story with you. Lakshmi Cashmore, Industry Training and Development Manager at Tourism Greater Geelong & The Bellarine was the winner of 2017 Tourism Education and Training category. In Episode 10, I deep dive with Lakshmi to discover what motivated her to enter the tourism awards, how she tackled the process, what she learned and her career journey to date. Podcast Highlights:   Key insights shared in this episode include: When you're passionate about what you do it's easy to write and talk about your work. Feel the fear and follow through on your ideas. Melbourne Tourism Leadership Program and the impact it has had on Lakshmi personally and professionally. The benefits of starting a project with a blank canvas Working at Disney World and key highlights (and lowlights) from that experience. The importance of having a mentor to help you get out of your brain. Being nervous is good for you because it means you are doing something that is important to you! The habit of being organised. Links and Resources Mentioned In This Episode: Live interview with Lakshmi at the 2017 Victorian Tourism awards. Tourism Greater Geelong & The Bellarine Christmas Video Follow Tourism Greater Geelong and The Bellarine: Tourism Geelong and The Bellarine Tourism Geelong and The Bellarine Facebook Tourism Geelong and The Bellarine Twitter Tourism Geelong and The Bellarine Linked In Subscribe to Tourism Hub Podcast Tourism Hub is a weekly podcast dedicated to you and your Tourism Excellence. If you want to help ignite the tourism industry with a message of greatness ‘Subscribe on iTunes‘ and stay connected with special experience maker interviews, insights and inspiration to grow your tourism business and career. You can also join a private community of tourism industry professionals on the Your Tourism Excellence Facebook Group.

Jan 2018

46 min

"Love what you do, who you work with, and the region you are promoting - what a happy life!" was one of many gold nuggets in this exclusive podcast with Elizabeth Curtain. I had the pleasure of interviewing Elizabeth just before her final day of a 24-year career managing the Geelong Visitor Information Centres. In a fabulous farewell article from the team at Tourism Greater Geelong and The Bellarine, Farewell Elizabeth. A legend Retires, in the time she has led visitor servicing in the region they had four offices, seven prime ministers and reinvented the whole organisation from Geelong Otway Tourism to Tourism Greater Geelong and The Bellarine. "Elizabeth has been a constant, leading a merry band of volunteers that now number 130 across seven visitor information centres in Geelong and The Bellarine. Every day, there are 22 shifts on the rosters to be filled. And that’s just the start. Elizabeth has coordinated innovations over the years including greeters for cruise ships, train passengers for special events and flights at Avalon Airport. She’s implemented seasonal information outlets and features at public and trade events." I have been humbled to have had this up close and personal time with Elizabeth and so excited to share her story. In this episode, we talk about what led her to tourism, how she attracted and retained such a large number of volunteer staff across multiple Visitor Information Centres and the importance of loving your work! Podcast Highlights: Key insights shared in this episode include: Volunteers work for free but not for nothing. No individual awards for volunteers - we have always been a team. A successful career is shaped by the many hours beyond the call of duty. Never send an email that you don't want the world to see. Favourite Quote: My only regret is that I didn't drink more champagne. Follow Tourism Greater Geelong and The Bellarine: Tourism Geelong and The Bellarine Tourism Geelong and The Bellarine Facebook Tourism Geelong and The Bellarine Twitter Tourism Geelong and The Bellarine Linked In Subscribe to Tourism Hub Podcast Tourism Hub is a weekly podcast dedicated to you and your Tourism Excellence. If you want to help ignite the tourism industry with a message of greatness ‘Subscribe on iTunes‘ and stay connected with special experience maker interviews, insights and inspiration to grow your tourism business and career. You can also join a private community of tourism industry professionals on the Your Tourism Excellence Facebook Group.

Dec 2017

35 min

In this episode, 'How to Build a Business and Look After You' with Jo Surkitt I explore with the Victorian-based wellness expert why she left a successful career in travel to start her own business.  Jo has studied a vast range of Professional development specialities and natural therapies and has practised with professionals around the world.  She has co-owned a successful natural therapy college in Melbourne and has treated 1000’s of clients throughout her 15-year professional career. Since 2002, Jo's business Revitalize Lifestyle has been changing the lives of people all over the country. Jo Surkitt and her team have extensive knowledge and years’ of experience to create programs individually designed to bring you great health, balance and wellness. In this episode, we talk about what led Jo to change careers, start her own business and her love of combining wellness with unique experiences. Podcast Highlights: Key insights shared in this episode include: Focus goes where focus grows Your health is not something you handball the responsibility to others to heal Best way to start a business is to just start FUCCESS: The understanding that failure is necessary to succeed Links and Resources Mentioned In This Episode: Microsoft One Note Linchpin Seth Godin Shamash Alidina Follow Revitalize Lifestyle Revitalize Lifestyle Website  Revitalize Lifestyle Facebook Revitalize Lifestyle Instagram Tourism Hub is a weekly podcast dedicated to you and your Tourism Excellence. If you want to help ignite the tourism industry with a message of greatness ‘Subscribe on iTunes‘ and stay connected with special experience maker interviews, insights and inspiration to grow your tourism business and career. You can also join a private community of tourism industry professionals on the Your Tourism Excellence Facebook Group.    

Dec 2017

37 min

Institute of Excellence Despina Karatzias with Charles Davidson from Peninsula Hot Springs[/caption]   Peninsula Hot Springs is an award-winning Victorian attraction located 90 minutes from Melbourne on the Mornington Peninsula. I say attraction yet the hot springs have become a destination unto themselves. Over the years I have visited with girlfriends on a girls day out, have visited with hubby before kids, as a family post kids and most recently all by myself (check out my solo soak bliss video here). The Penisula Hot Springs was the brainchild of Charles Davidson and his brother Richard which they founded together in 1997 and what a treat it was to share a herbal tea and chat with Charles a few weeks ago. Due to the leadership continually shown by the entire team at Peninsula Hot Springs, in not just the tourism industry, but world-leadership in the spa, wellness and hot springs industries I had the pleasure also to interview Marketing Manager Ashley Kay during a Destination Melbourne Partnership Marketing Workshop I facilitated a couple of years ago.. (Watch the Partnership Marketing Interview with Ashlee Kay) Admittedly, because I have admired Charles from afar, as well as being new to podcasting I was a tiny little bit nervous for this one. While nervous to start with, hanging out with this entrepreneurial, experience making mind behind the hot springs I walked away inspired and probably needed another two hours, maybe a part two! Passionate, purposeful and grounded would be the three words I would use for Charles, and I hope you enjoy this conversation as much as I did. Podcast Highlights: Key insights shared in this episode include: Here is a snapshot of a few of the takeaways I took from my conversation with Charles: There is no such thing as an overnight success, starting a business needs patience and perseverance. It took eight years of digging and construction before the doors opened at Peninsula Hot Springs. Invest in research and planning. Charles has visited hot springs in over 36 countries and continues to invest in research and development to not just improve his business but the greater good of his industry. At the core of Charles passion is a love of hot springs and the medicinal benefits they bring to peoples mental and physical well being.  A vision is nothing without passion and love for what you. Running a business with a universal mission and many projects on the go can be all-consuming. Book a holiday in advance, make the time for friends and family (and yourself) always to have something to look forward to. Business Awards like the Victoria Tourism Industry Council RACV Victorian Tourism Awards are not just about winning. They are an excellent way to keep your business on top of your own game. The team at Penninsula Hot Springs continuously raise the bar. Charles is a firm believer in co-opetition and despite winning Hall of Fame multiple times continues to enter the awards under new categories to establish gaps and improve the business. Links and Resources Mentioned In This Episode: Living Water: Viktor Schauberger and the Secrets of Natural Energy   Follow Peninsula Hot Springs Peninsula Hot Springs Website Peninsula Hot Springs Facebook Peninsula Hot Springs Instagram Peninsula Hot Springs YouTube Tourism Hub is a weekly podcast dedicated to you and your Tourism Excellence. If you want to help ignite the tourism industry with a message of greatness ‘Subscribe on iTunes‘ and stay connected with special experience maker interviews, insights and inspiration to grow your tourism business and career. You can also join a private community of tourism industry professionals on the Your Tourism Excellence Facebook Group.  

Aug 2017

46 min

Hashtag 101 for Tourism episode delves into the topic of #Hashtags and the importance of using hashtags strategically in your tourism business. Are you using hashtags in your social media marketing and campaign managing? Is there a method to your hashtag madness or are you writing hashtags wherever, whenever and hoping they attract followers and leads to your business? Is there a method to your hashtag madness? or are you writing hashtags wherever, whenever and hoping they attract followers and leads to your business? Or are you writing hashtags wherever, whenever and hoping they attract followers and leads to your book, buy or sign up pages? In this episode, I want to help you take the guesswork out of hashtags and help you plan our your own hashtag strategy as well share some of the tools and best practices. When I deliver training around creating and cultivating smart collaborations and partnerships, hashtags play a huge role in this and in the next 45 minutes will love the opportunity to give you an insight into the important role of hashtags in your digital and social media tourism marketing. Podcast Highlights: Key insights shared in this episode include: Introduction to hashtags How to research and complete your own hashtag strategy for your tourism organisation How to create a hashtag strategy and brand-specific hashtags for your business Hashtag tools of the trade Links and Resources Mentioned In This Episode: Hashtagify.me Tagboard  TweetBinder Trello Schedugram Tourism Hub is a weekly podcast dedicated to you and your Tourism Excellence. If you want to help ignite the tourism industry with a message of greatness ‘Subscribe on iTunes‘ and stay connected with special experience maker interviews, insights and inspiration to grow your tourism business and career.

Aug 2017

45 min

In this episode, I chat to Adrian Byrt, Relationship Consultant & Events at Victoria Tourism Industry Council (VTIC). This is Victoria’s peak leadership organisation talking all things 'Visitors, Values and Victoria Tourism Industry Council'. First of all, in mid-2016 I had an opportunity to join the VTIC team to manage the Victorian state program. It is called ATAP which is the acronym for Australian Tourism Accreditation Program. We love those acronyms! As a result, I had the opportunity to work in close collaboration with tourism professionals that I have loved and admired for many years. Consequently, this experience was also a great insight into the inner workings of the visitor economy. Therefore it was a new experience at corporate level life and a greater appreciation for corporate governance. Much as I love small business this is something you are not exposed to working in smaller organisations and the experience was invaluable. Furthermore, I worked with a passionate team. As Adrian rightly points out in our chat together, 'they deliver a mountain of work' for their members and wider visitor economy. So, this episode is a great insight into Adrian's journey in tourism. In addition, he shares some solid advice and gold nuggets that new and seasoned experience makers will benefit from what Adrian has generously shared.

Jun 2017

41 min

Season 1, Episode 3 In this episode, I had the pleasure of capturing first time meeting over a coffee with Mike James, founder of Better Mobile Photos. I met Mike through Your Tourism Excellence a private group for tourism experience makers and it was such a treat to meet someone like minded and so passionate about his craft with his combined 20 years of experience in photography and mentoring to become a sought after smartphone photography training specialist. Phone camera technology, combined with Mikes’ practical techniques, tips and recommended apps have made the smartphone a convenient and viable tool for professional photography. He is on a mission to help you become photography literate – without the technical jargon, enabling you to become confident, capturing, creating and sharing the best possible photos in your personal and professional life. In this episode Mike shares with us his big WHY around starting his business and big why he has left his big expensive camera gear behind to teach the magic of what you can be achieved with a smartphone device. Connect with Mike on Facebook and Instagram and follow what is set to be a stellar journey ahead!

May 2017

28 min

Season 1, Episode 4 In this episode of Tourism Hub, you are welcomed into the world of the flying solo life to turn a passion project into a business with passion. It has been almost three years in my business. As someone that advocates and preaches the importance of a website and a solid content marketing strategy to create regular, inspiring, educational and consistent content that connects you and your message to your audience, I have gone through almost twelve financial quarters of business life without one. It has only been a few weeks since launching instituteofexcellence.com, and it's not until now that I feel I have started something. Before that, I worked hard in and around my business taking to social media marketing to share and connect with a like-minded community. Social media his has been very successful and could have served me just fine. The problem with that though is that as businesses we own none of that content or community. It is space for rent. No control. No ownership. It's all Facebooks asset, not our business asset. Your website, however, is your asset, your digital home and your opportunity to showcase your uniqueness and experiences. Insights shared in this episode are around building a website and to an extent what life has been like as a soloist in a world and a previous life I adored of teams and people, good coffee, Friday night drinks, bosses and partnerships! Take this all away to create something new is no easy feat. More a continuous journey of progress. One foot after the other, taking action and absorbing the lessons learned and sharing them. All through the comfort of my new home at instituteofexcellence.com

May 2017

37 min

Season 1, Episode 2 An absolute pleasure to invite my first guest, Liz Ward (@lizward_oz) to the Tourism Hub Podcast. A game changer in adopting innovative technologies in the tourism industry Liz led the Australian Tourism Data Warehouse (ATDW) business during its start-up phase in 1999-2001 and then as CEO from August 2004 until February 2015, and previously held senior management positions in Tourism and Events Queensland for 12 years including Director of e-Marketing. Most recently she left the corporate world behind and shares her story about starting her new venture, TourismTribe.com, the online learning hub with over 650 tourism businesses in the network. In this episode, we take a step back in time to where it all began for Liz. She generously shares what drove her to pursue a career in tourism, what life was like in the corporate world and how it compares to now as she made the transition to start her own business with partners Fabienne Wintle and Wendy Smith. She is a wealth of knowledge and I hope you enjoy this as much as I did. I will definitely have her back - enjoy!

Dec 2016

41 min

Season 1, Episode 1 In this very first episode of Tourism Hub I share with you my big why of starting a podcast dedicated to the industry of experiences and making memories. As an avid listener to many business, social media and entrepreneur inspired podcasts around the world I am very excited to bring to fruition a business and marketing podcast that will inspire and educate us through sharing the success, stories and ideas of the leaders and entrepreneurs of our industry. In this episode I specifically share why I love podcasts (and you should to), my top favourites I listen to religiously and my committed to delivering an episode each week for your listening and inspirational pleasure. Enjoy!

Dec 2016

24 min

Cookie policy

We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. By using our website and our services, you agree to our use of cookies as described in our Cookie Policy.