The Know Like Trust Podcast

Betti Russo & Christine George

Betti and Christine are big believers that when your clients know, like, and trust you, something magical happens. You become the authority in your niche; you attract like-minded people, your business thrives, and most importantly, you feel great because you've helped people and built valuable relationships along the way.

As social media marketing junkies, real estate professionals, and women with a combined 60 years of business experience, we've met some of the most incredible people in the real estate and social media marketing space.

All Episodes

We continue the season of giving with a discussion with Raeann Whalen, the COO of Housing Families in Malden, Massachusetts. Housing Families is a non-profit organization in the Boston area that provides temporary and permanent housing for homeless families. They also provide food assistance, counseling and therapy, legal services, and youth programs. Raeann shared some of the biggest issues facing their clients and how Housing Families is providing a platform for individuals and families to work toward stable, permanent housing. Follow Housing Families online! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Dec 2

29 min 17 sec

It is Giving Season! This month Betti and I wanted to take a pause and recognize the work that local organizations like Table to Table are doing every day to support the people in their community. This week we spoke to Julie Kinner, VP of Operations from Table to Table. Table to Table started over 20 years ago with just a few volunteers who wanted to do something different to help people in need and make a huge difference in North Jersey. They now have over 200 food donors providing food to over 180 agencies to help feed the hungry. Table To Table is a prime example of an organization of people that genuinely care about their extended community and come from a place of giving. Oh, so very fitting for our Thanksgiving episode. Follow Table to Table Online and sign up for I-Rescue! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Nov 18

47 min 13 sec

Lauren O'Brien doesn't consider herself a salesperson, and she's a relationship builder. She takes this job very seriously. She incorporates her attention to detail, organizational skills, consistency, and follow-up in everything she does. That might sound easy and replicable. Let me tell you; she has a secret sauce. She does it with a personal touch, so every client feels how genuinely she cares about them. Follow Lauren online! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Nov 4

35 min 8 sec

Laura Monroe is the Global Head of Community at Inman News. She's an influencer and is incredibly smart, charismatic &  wonderfully down-to-earth. She has a beautiful flow and grace about her, and she's innately curious. She works everyday to lift up those in her community including a group of theatrical teens. Tune in to hear more! Follow Laura on Facebook! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Oct 21

50 min 38 sec

Sue "Pinky" Benson is a successful Naples, FL REALTOR, keynote speaker, video influencer in the real estate space, but these are just her creds. Sue is authentic as they come, and the kind of person who exudes know like trust. In this episode, Sue takes us through her journey from Spring Hill to Naples and how she re-built her business by communicating her unique self through video and social media. Follow Pinky on Instagram! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Oct 7

38 min 2 sec

Cindy Carava is a real estate agent serving the San Gabriel Valley in Southern California. She's so much more than that, though. She's warm, engaging, kind, and so interesting. After one conversation, we felt like we'd known her for years. Take a listen as Cindy shares her core values and discusses why well-being is her #1 core value. Follow Cindy online and on Instagram! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Sep 23

32 min 25 sec

Our next guest shares his love of walking via his website and has written three books on the subject. Frank Ring believes that walking is the easiest way to get in shape and stay in shape. If you're not interested in walking now, you will be by the end of this episode! How does this relate to KnowLikeTrust? Tune in and find out! Download Frank's FREE inspirational walking quotes here, and for more information about Frank visit his website & follow him on Instagram! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Sep 9

38 min 44 sec

Christina Frei is a marketing consultant, author, and creator of the Generosity Practice mindset work and the Innate Marketing Genius tools and method. She helps entrepreneurs find their unique voice and marketing strategy, and she does so in the most thoughtful, mindful, and authentic way; she helps them find their superpower and teaches them how to use it to serve others in the best possible way. She has a book coming out, The Generosity Practice: 40 Days to Unstoppable. Find Christina online, on Facebook & LinkedIn, and check out her new book, The Generosity Practice: 40 Days to Unstoppable. Available on Amazon and other booksellers online! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Aug 26

30 min 49 sec

Are you incorporating your core values into your day-to-day activities? Are you saying yes when you want to say no? Betti and Christine did Debra Trappen's core values exercise. In this episode, they share their 11 core values and explain how they incorporate them into their lives and how they relate to the know-like-trust factor. Find Debra at DebraTrappen.com & download her FREE core values exercise! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Aug 12

42 min 51 sec

Lisa Fritzky may be familiar to you. She's Betti's real estate business partner in North Jersey, and while they work very closely together, Lisa brings her own unique flavor to the team. You can follow Lisa online, on Instagram, Facebook & LinkedIn! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Jul 29

28 min 13 sec

Our next guest knows how to dig deep into his community, and we were thrilled to talk to him about the positive effect it is having on his life and business. Russell Harris is a REALTOR in the Florida panhandle, he co-hosts the 30A Locals podcast with his lovely wife Michelle, and he happens to be our video/podcast editor! You can follow Russell online, on YouTube and on Instagram here and here! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

E

Jul 15

39 min 47 sec

In this episode, we are talking to Leslie MacRossie. Leslie is an entrepreneur, busy mom, and real estate matchmaker. In this chat, Leslie shares how she incorporates the Know, Like, Trust factor into her business online and offline. Some of Leslie's top tips are: 1. To build trust, you need to be all in 100%. 2. Show up consistently with your best self to serve those around you 3. Spend 20-30 minutes a day actively engaging with people on social media. Follow Leslie on: • Lark Realty • Instagram • Twitter • Facebook • LinkedIn Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Jul 1

37 min 43 sec

Join us and our guest, Debra Trappen, a public speaker, best-selling author, and empowerment coach. She shares her wisdom on the topic of Defining Core Values and how they guide each decision you make.  Find Debra at DebraTrappen.com Download her FREE Core Values exercise Share your story with WomanUp! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Jun 17

48 min 53 sec

When it comes to building your Know-Like-Trust factor, social media is the most efficient way to build trusted relationships, but how do you do that effectively and without spamming people? In this conversation Katie Lance, CEO of Katie Lance Consulting, shares her biggest dos and don'ts when it comes to social media for real estate. For more information and tips, Find Katie at KatieLance.com. Download her FREE content calendar! Subscribe to Katie's YouTube channel! Follow Katie on Instagram! Subscribe to The Katie Lance Podcast on your favorite podcast platform! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Jun 3

40 min 24 sec

In our first episode, Betti and Christine talk about the Know-Like-Trust factor, why they believe in it, how they apply it to life and business and why it's the special sauce for real estate! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

May 20

33 min 51 sec

Join Real Estate experts Betti Russo and Christine George as they explore the integral task of building the Know, Like & Trust factor with clients, and establishing yourself as the authority in your marketplace. Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

May 10

3 min 47 sec