Paid Traffic Lab

Kevin Davis and Spencer Shaw

Each week we share the latest news and information in the world of paid media.

Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve.

Welcome to the Paid Traffic Lab
Trailer 1 min 22 sec

All Episodes

Kevin shares some of his experiences of clients being almost hacked through phishing and actually losing close to $12k overnight by a hacker in Vietnam.   Highlights Getting hacked What to do if you get hacked Facebook taking action Realizing how you got hacked What you can do to prevent this scenario Changing your password periodically   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Facebook Help Center - https://business.facebook.com/business/help/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Aug 2020

14 min 10 sec

Kevin and Spencer talk about what you should be doing with your business now even though the world is turned upside-down with COVID-19 and the upcoming elections.   Highlights Why you shouldn’t give up right now and why things are great right now All working from home Getting traffic to your website Types of marketing activities It all depends on the audience Increasing your conversion rates   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Aug 2020

13 min 18 sec

Spencer and Kevin talk about Kevin's first impressions of TikTok Ads, which targeting options are available, and who will benefit the most from running ads currently.   Highlights All about TikTok Running Ads in TikTok Start running ads in this platform What are the ad types Categories at TikTok Optimization and split test for TikTok    Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ TikTok Back To Business Program: https://www.tiktok.com/business/en/back-to-business-program Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Jul 2020

25 min 30 sec

Kevin and Spencer talk about some things to consider when growing your business through online advertising such as Facebook, Google, and Instagram Ads.   Highlights Paying ads Growing your business Retargeting audiences Running ads  Understanding your metrics Using multiple ads platforms   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Jul 2020

17 min 2 sec

Kevin and Spencer share how to improve your campaigns by structuring them to give more balanced traffic across the ad placements rather than FB Mobile Newsfeed getting most of the traffic in Automatic Placements.   Highlights How you might be hurting yourself Videos ads Instagram and Instagram Stories Looking at stats People reached with Instagram Starting a new campaign Facebook stories and Instagram stories Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Jul 2020

12 min 10 sec

Kevin and Spencer talk about the merits of not using Campaign Budget Optimization.   Highlights CBO vs. Non-CBO Running CBO Campaign Budget Optimization Running small campaigns Not using CBO Benefits of the CBO Improving campaigns Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Jul 2020

10 min 43 sec

Kevin dives deeper into the analytics, ad reporting, and the philosophy you should embrace to make the most of your campaigns and make decisions on how to scale.   Highlights Understanding your analytics Making reports Google and Facebook Ads How to scale   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Jul 2020

18 min 29 sec

Click To Call is no longer for just Google Ads. In this episode, Kevin and Spencer talk about running Click To Call ads on Facebook and what you need to know.   Highlights Facebook click to call Google ad credit Running Facebook ads Purchasing products online Purchasing things to solve a problem Google ads functionality Running ads Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Jun 2020

14 min 8 sec

Kevin and Spencer explore the click to call options in Google and Facebook Ads.  Highlights Running Google ads for local businesses Showing your phone number in the ad Costs per click and conversions Transforming businesses The call option  Looking at the analytics of your business The benefits of Google ads vs. Facebook ads Tools for businesses   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Jun 2020

21 min 44 sec

Kevin and Spencer talk about how to profile and narrow down your target audience to improve your advertising performance. Highlights Understanding your customer Getting access to Facebook page Using tools to get data Increasing lifetime value  Traffic volume Understanding your audience better Having a connection with our content Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Jun 2020

17 min 14 sec

In this episode, Kevin and Spencer dive deeper into the details regarding the new Facebook Shops and the requirements in order to sell your products through shops.   Highlights Requirements needed Facebook marketplace  Benefits of using Amazon and Facebook Facebook as a very easy payment portal  About eCommerce businesses Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Jun 2020

16 min 3 sec

Kevin and Spencer chat about how to get more traffic and sales through Instagram Stories and what you need to change in your ad strategy to do it.   Highlights Growing your business revenue through Instagram Using Instagram stories The actual content of the stories Running Facebook ads The campaign budget optimization The organic side of Instagram Running retargeting campaigns Benefits of Snapchat Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

May 2020

18 min 10 sec

Spencer and Kevin talk about new features from Facebook to make it easier for businesses to do more social selling through their platforms beyond Facebook Marketplace.   Highlights Facebook and Instagram are the same company Connecting your shop with Facebook The new Facebook shops The Shopify store and platform Changing the way we shop Adding shops to Instagram and Facebook Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ TechCrunch article: https://techcrunch.com/2020/05/19/facebook-shops/  Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

May 2020

14 min 6 sec

Spencer and Kevin talk about a few recent changes at Google in light of the current situation with Covid-19 and the need for more transparency in advertising. Highlights How people are targeting you Having an e-commerce business Google shopping and Google ads Our role as advertisers Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ https://www.searchenginejournal.com/breaking-google-ads-to-require-identity-verification/363874/#close  https://searchengineland.com/google-adds-clarity-around-eligibility-timing-for-smb-ad-credits-333192  https://www.theverge.com/2020/4/21/21228741/google-shopping-free-listing-ads-search-coronavirus-covid  Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

May 2020

14 min 3 sec

In this episode, Spencer and Kevin talk about the latest news about Facebook's plans for Campaign Budget Optimization. Last year, they had been talking about their decision to make CBO mandatory. In this episode, they chat about why it makes sense to have both options available. Highlights Changes in ad prices The campaign budget optimization Waiting for the optimization to happen Running traffic Google analytics and e-commerce Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

May 2020

19 min 4 sec

As COVID_19 started to peak during March, Kevin and Spencer saw dramatic changes to advertising costs across platforms. While Google and Facebook reported an increase in profits for Q1 2020, they are hoping to at least stay even for Q2 while more businesses are still holding advertising budgets during the shutdown and layoffs. They continue to see lower ad costs for clients that have continued advertising and expect this to continue for some time. Highlights Ad costs down Facebook ads and Google ads Traffic to your site Campaign budget optimization Running content and retargeting Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Apr 2020

13 min 31 sec

While you may not be promoting your business as much as you had in the past, now is one of the best times to be running paid traffic to your content to build retargeting audiences once the economy opens back up and starts to recover. Highlights Content and earned media Looking for content that people are searching for Retargeting to your website Facebook ads and Google ads Ad costs Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Apr 2020

17 min 8 sec

Kevin speaks with Jules Dan from Australia on how to best leverage storytelling in your marketing. Have you ever heard a great story and felt, “Wow! I'm inspired and ready to take action!”....But then your time to shine in front of your audience comes and you lose their interest. Why is that? Today, you'll learn how to start crafting stories that make doing business with you a no-brainer, while feeling emotionally connected to your tribe. Highlights Jules’ expertise - 1:03 Jules’ methodology when he works with clients - 3:28 Understanding who you are writing to - 4:37 The four steps for a better marketing strategy - 5:47 Creating a relationship with people - 6:57 It is all about body language - 10:26 The power of phrasing and body language - 14:29 Using Jules’ principles - 18:29 How do you sell with a story? - 24:00 Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Connect with Jules Dan: https://julesdan.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Apr 2020

25 min 46 sec

Spencer and Kevin talk about how to survive the recession and actually come out better than your business was before by continuing to market throughout the downturn, and how to accelerate your recovery to bypass your competition. Highlights Talking about a blog post from socialbakers.com about marketing in a recession Are we in a very challenging time? Three types of recession The impact of income reduction Retailers are going to be impacted Smart and innovative businesses  Running ads at this time The retargeting audiences Focusing on brand building Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ https://podkick.com/ A great blog post from https://www.socialbakers.com/: https://www.socialbakers.com/blog/recession-marketing Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Apr 2020

26 min 23 sec

In this episode, Spencer and Kevin talk about how to adapt your business to the pandemic and why now is the best time to be investing in your marketing strategy. Highlights Why now is the best time to market your business The coronavirus today How to market and communicate with your audience at this time The work from home environment Restaurants transitioning to delivery services  Doing things proactively This is the time to create content  The biggest way to create content for customers Working with brands Right now is the time to provide value Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Apr 2020

25 min 26 sec

Spencer and Kevin talk about what online and local businesses can do to change their business models to survive the quarantine period. Stay tuned to listen to their insights!   Highlights What you can do as a small business owner Zoom as a tool Everybody in quarantine now Smalls businesses working only by delivery service Making a change and innovating The biggest change that you can implement  Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Mar 2020

9 min 34 sec

In this episode, Spencer and Kevin talk about the Bloomberg Ad Campaigns that he spent $500M and then dropped out of the race, and the impact of the novel coronavirus on businesses and what opportunities come out of the adverse conditions. Enjoy! Highlights The Bloomberg update Running ads for a campaign Coronavirus affecting businesses globally  A big challenge for the healthcare system Small businesses will suffer the most Working from home Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/  Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Mar 2020

15 min 25 sec

Spencer and Kevin talk about the issues that come up in Google Analytics, not only tracking Taboola, but any traffic where the visitor doesn't go beyond the landing page. With the latest changes, we are not able to track the time spent on the page and how far they scrolled to better understand engagement from content visits by site the ads are placed on in Taboola. Be sure to stay tuned until the end and listen to their insights about this topic! Highlights Quora Ads Traffic source Implementing new strategies at Paid Traffic Lab Utilizing Google Analytics Facebook ads and Google ads Explaining all about Taboola Advertising approaches  Creating audiences on Facebook Most successful campaigns Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Mar 2020

12 min 51 sec

Spencer and Kevin look at Mike Bloomberg's presidential ad campaigns and what to learn from over $50 million spent in ads in less than 30 days to jumpstart his late entrance into the 2020 election race. Stay tuned! Highlights Ad campaigns Running a ton of ads Retargeting audiences  Call to action for ads Mike Bloomberg’s ads How to run a massive amount of ads Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Mar 2020

14 min 33 sec

Spencer puts Kevin in the hotseat asking him 3 questions about advertising.  Spencer put Kevin on the spot, but that brought out some great answers that may help your business. Be sure to stay tuned and enjoy this episode! Highlights FB groups and new platforms for putting out ads Growing a group very quickly People that are afraid to join FB groups Advertising for FB groups Approaching retargeting Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ YouTube: https://www.youtube.com/channel/UChDzRR2bSXkrDVKexgrlWpw/  Facebook: https://www.facebook.com/paidtrafficlabpodcast/  Schedule a call: https://paidtraffic.com Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Feb 2020

17 min 42 sec

Kevin and Spencer talk about the common unanswerable questions people ask about advertising and how to ask better questions by adding context or getting specific answers by running the advertising, evaluating, and improving the performance specific to your own offers. Stay tuned and learn from this episode! Highlights How much does a FB ad cost? The amount of money that we spend on ads Cost per click Clients, ads, and metrics Look at your metrics and win Ad Campaigns Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ YouTube: https://www.youtube.com/channel/UChDzRR2bSXkrDVKexgrlWpw/  Facebook: https://www.facebook.com/paidtrafficlabpodcast/  Schedule a call: https://paidtraffic.com Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Feb 2020

14 min 21 sec

Kevin and Spencer talk about how privacy changes are impacting advertising and how this may impact advertising in the future.  Facebook is continuing to add changes to the platform to help users manage their privacy. However, erasing your personal information is not going to stop the advertising you see, it is just going to make what you seem irrelevant. If you want to know more about it, stay tuned! Highlights Facebook and privacy Changes to the platform to make it more transparent How Facebook works on privacy Advertising and interactions Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ https://twitter.com/paidtrafficlab https://www.facebook.com/paidtrafficlabpodcast/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Feb 2020

13 min 55 sec

In this episode of the Paid Traffic Lab podcast, Kevin and Spencer are going to be talking about contextual targeting. It may get a little technical, but by the end of the episode, you are going to know exactly how this can help you in your campaigns and business. Stay tuned! Highlights Changing your targeting How does contextual targeting work Contextual targeting that Kevin uses Blog content topics Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Feb 2020

12 min 57 sec

Confused about Store Payments and Loyalty Programs? Kevin and Spencer are going to unpack how we can incorporate these programs into our businesses and why it's profitable. So, stay tuned!Highlights Incorporating programs into our businesses What are loyalty programs The biggest thing with groceries stores now Making price comparisons The privacy side Techniques for creating loyalty programs       Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Jan 2020

17 min 28 sec

Kevin and Spencer talk about product search and exactly what that means for you as an advertiser, also why focusing on commerce is a good strategy, and how you can do that. Enjoy! Highlights Starting to focus on commerce Amazon as a product search Running content to build an audience Search marketers struggling with Facebook Platforms focusing on commerce What can we learn from Amazon Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Jan 2020

11 min 36 sec

Kevin and Spencer will be talking about the importance of mobile-first for your campaigns and why you need to be focusing on this growing audience. Stay tuned to get insights and details that will help you win in your ad campaigns!  Highlights The mobile traffic Design your site  Managing ads Having specific images for mobile devices Site redesign Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Jan 2020

13 min 1 sec

In this episode of the Paid Traffic Lab Podcast, Kevin and Spencer are going to be talking about the California Consumer Privacy Act. If you've read any posts online, heard podcasts, you're totally insured about it. This is the episode where they will give you somewhat good answers about that. Enjoy it! Highlights When starts the CCPA How does the CCPA work CCPA receiving personal information The Privacy Act in California The GDPR and the CCPA Embracing the transparency Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ https://www.forbes.com/sites/forbestechcouncil/2019/11/15/embracing-gdpr-and-ccpa-to-build-consumer-trust/#5ffefc9e7951 Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Jan 2020

13 min 6 sec

In a previous podcast, Kevin and Spencer shared their insights about setting a brand-new E-Commerce store, in today's episode, they will dive into optimizing the E-Commerce store and how you can do that. Enjoy this episode! Highlights Having an E-Commerce store The navigation process The importance of collections and promotions Offering discounts How to treat your customers The optimization of ads Targeting the audiences Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Jan 2020

14 min 35 sec

Do you know how to optimize a brand-new  E-Commerce store? If you don't, you have to listen to this episode because Kevin and Spencer will share a lot of insights to get answers to this question. Stay tuned until the end and enjoy this episode! Highlights Optimizing an E-Commerce Store E-Commerce on Facebook Setting up Google Analytics Retargeting and Google Analytics What to do to optimize a brand-new E-Commerce Store Running campaigns for the brand Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Dec 2019

12 min 1 sec

If you already know how to set up the foundation for your analytics, today's episode will be very helpful for you! Kevin and Spencer talk about what you do now that you have this foundation set up. So if you have not turned on your Google analytics, e-commerce tracking, demographic tracking and the multi channel funnel, stay tuned you will learn a lot! Highlights Setting Up Google Analytics Demographics and e-commerce What to do with the demographic data  Ios versus Android Importance and use of Google Analytics Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Dec 2019

11 min 39 sec

Kevin and Spencer explain the tools you can use to better track your audience. Learn as they teach how to use these tools. Enjoy! Highlights What is Google Tag Manager How to use iTracker360 What's AnalyticsConnect.io and how it relates to Google Analytics Ecommerce Information about Multi-Channel Funnels A Special text number to reach out to Kevin: 9384441212 Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Dec 2019

10 min 38 sec

In today's episode, Kevin and Spencer talk about what's coming in 2020 when it comes to the custom audience targeting. Also, they talk about what to do to start out the new year in the right way! Stay tuned and listen to this episode! Highlights Running ads and the custom audience The audience that responds you Running advertising Building audiences in Facebook Segmenting the correct audiences Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Dec 2019

11 min 26 sec

Spencer and Kevin explain ways to drive more people to your online events year-round. Forget the days of working 20 hours/day to send people information, Spencer and Kevin talk about what to do, how to be consistent to make people want to participate in the events. Enjoy!   Highlights A mystery around the marketing world? Online events and live events The effectiveness of email follows Creating content daily and exposure to the brand How to get more people with the perfect strategy Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Nov 2019

11 min 30 sec

If you've been following the news inside of Facebook or the marketing world, you've probably heard that people are getting their accounts banned and having problems. Don’t let this happen to you! Kevin and Spencer are going to show you how to prevent your account from getting banned or having other serious problems by running the wrong types of campaigns. Enjoy this episode and take note!   Highlights How accounts get banned Kevin's accounts shutdown Social Advertising Running Campaigns Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Nov 2019

18 min 39 sec

Getting that email address, stocking your customers, and gating your material might be the worst thing that you are doing! Kevin and Spencer share what you SHOULD be doing instead. Enjoy! Highlights Facebook Pixel Creating retargeting audiences Ways of retargeting The retargeting system Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Nov 2019

15 min 46 sec

Spencer and Kevin will be covering cold traffic, warm targeting, and warm segmentation. So stay tuned as they dive into each of these segments! Highlights What is Cold Targeting Building an audience Elements of Cold Targeting Running traffic to cold audiences Understanding Warm Targeting and Warm Segmentation Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Oct 2019

17 min 13 sec

In this episode of Paid Traffic Lab, Spencer and Kevin talk about using social media for your business. This can be for the organic content side and also for the paid advertising side. If you have questions about this topic, this episode is full of information so stay tuned and enjoy! Highlights Three categories for social media in your business  Insights about solopreneurs Creating social profiles Business to consumer Connecting with people Doing social media Paid Ads and your personal brand Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Oct 2019

20 min 55 sec

If you've ever wanted to understand how Facebook ad split testing actually works and how to get the most out of it, this is the episode to listen to because Kevin and Spencer cover so many different subtopics about tests, limitations, the difference between split testing and dynamic ads, and so much more. Stay tuned and enjoy this episode! Highlights A differentiator between split testing and dynamic ads Understanding dynamic ads What can you split test? A split testing platform Using a short or long headline Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Oct 2019

11 min 35 sec

In today’s episode, Kevin and Spencer dive into Quora Ads: how they work, where you can find them, the best way to use them, and a whole lot more so stay tuned and enjoy this episode!  Highlights What Quora Ads are best for you Using Quora Ads Creating content for your site When and how to use Quora Ads Using Quora from a content perspective Behavioral targeting Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Oct 2019

13 min 9 sec

In today's Paid Traffic Lab episode, Kevin and Spencer talk about how to lower your bid costs and bid capping. Some of these things are new and fundamental to making you and your lead generation actually work. Stay tuned and enjoy! Highlights: Running a campaign optimization Creating the Ad sets Running an end-date campaign? GDPR Bit Capping Average Bit Costs Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Oct 2019

10 min 31 sec

In this new Paid Traffic Lab episode, Kevin and Spencer talk about the new Facebook Ad Manager Interface. There are things that Kevin likes and that he hates—see if you agree. They also talk about what has changed, for better or for worse. Stay tuned and enjoy! Highlights Facebook Ad Manager Interface insights Old and New Interface New changes of the Facebook manager interface Kevin's likes and dislikes about the new interface Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Sep 2019

9 min 52 sec

In this episode, Kevin and Spencer give an overview of what to expect with dynamic ads and CBO campaigns, things that maybe we don't know, and how to tackle the things that you need to know right now. They cover what this means and how people are going to interact with it. They get into the details of images, videos, headlines, descriptions, call to action, and link descriptions. Stay tuned and listen to their insights! Highlights CBO Campaigns and Dynamic Ads When to use the call to action Images, videos, and headlines What is Ad Fatigue Dynamic Ads and Artificial Intelligence What does not include Dynamic Ads Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Sep 2019

14 min 26 sec

Kevin and Spencer talk about Market Segmentation with ads. They also share a strategy that is easily researchable, tells you information about your customers, their buying cycle, and even anticipates what the customer might buy next. Stay tuned and enjoy! Topics Market Segmentation Identifying your audience Running Ads Creating content Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Sep 2019

15 min 52 sec

If you are running ads for your business, how do you decide how many ads you need and how much you should be spending? Kevin and Spencer dive into how often should you advertise on Facebook and other platforms. Stay tuned for surprising strategies that Spencer and Kevin share, and enjoy! Topics Stop advertising? Advertising online  Artificial Intelligence Branding and Social Media Video campaigns Never stop running ads Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Sep 2019

14 min 9 sec

Do you have an idea of how much Facebook Ads cost? You may be surprised by the answer. Kevin and Spencer jump into this topic today to give us all the important information about ads. Stay tuned and enjoy! Topics The distinction between prize, cost, and value Customer Acquisition Cost and Lifetime Value Not running ads What increases the Lifetime Value Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Aug 2019

16 min 24 sec