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Paid Traffic Lab

By Kevin Davis and Spencer Shaw

Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid Advertising is the fastest way to grow any business when done correctly.

  1. 1.
    Getting Hacked - How to Recover After Facebook Ad Account Is Hacked08/12/2020
    14:10
  2. 2.
    What to Do With Your Business Now08/05/2020
    13:18
  3. 3.
    TikTok Advertising Platform is Now Open07/29/2020
    25:30
  4. 4.
    Growing a Business with Online Advertising07/22/2020
    17:02
  5. 5.
    Optimizing Campaigns Across Facebook and Instagram for Balanced Traffic07/15/2020
    12:10
  6. 6.
    Campaign Budget Optimization VS Non-CBO07/08/2020
    10:43
  7. 7.
    Metrics That Matter - Analytics and Campaign Tracking07/01/2020
    18:29
  8. 8.
    Click To Call on Facebook and Google Ad Credit Update06/24/2020
    14:08
  1. 9.
    Advertising a Local Business06/17/2020
    21:44
  2. 10.
    Profiling Your Audience06/10/2020
    17:14
  3. 11.
    Facebook Shops Update06/03/2020
    16:03
  4. 12.
    How to Make More Sales Through Instagram Stories05/27/2020
    18:10
  5. 13.
    Facebook Rolls Out New Shops for Facebook and Instagram05/20/2020
    14:06
  6. 14.
    Recent Changes to Google Ads and Google Shopping05/13/2020
    14:03
  7. 15.
    Big News CBO (Campaign Budget Optimization) No Longer Planned to Be Mandatory05/06/2020
    19:04
  8. 16.
    Why Ad Costs Are Still Dropping04/29/2020
    13:31
  9. 17.
    Earned Media and Promoting Blog Content04/22/2020
    17:08
  10. 18.
    Using Storytelling In Your Marketing with Jules Dan04/15/2020
    25:46
  11. 19.
    Marketing in a Recession04/08/2020
    26:23
  12. 20.
    Marketing Your Business: Why Now is the Best Time…04/01/2020
    25:26
  13. 21.
    How Businesses Can Evolve and Survive the Novel Coronavirus Quarantine03/25/2020
    9:34
  14. 22.
    Bloomberg Ads Follow Up and Coronavirus Update03/18/2020
    15:25
  15. 23.
    Taboola Campaigns Day 4 - Improving our performance tracking03/11/2020
    12:51
  16. 24.
    Political Ads - What We Can Learn From Mike Bloomberg's Ad Campaigns03/04/2020
    14:33
  17. 25.
    3 Questions in the Hotseat02/26/2020
    17:42
  18. 26.
    What Do Facebook Ads Cost?02/19/2020
    14:21
  19. 27.
    Facebook Privacy02/12/2020
    13:55
  20. 28.
    Contextual Targeting02/05/2020
    12:57
  21. 29.
    Store Payments and Loyalty Programs01/29/2020
    17:28
  22. 30.
    Product Search01/22/2020
    11:36
  23. 31.
    Why Mobile First for your Ad Campaign01/15/2020
    13:01
  24. 32.
    Understanding CCPA - California Consumer Privacy Act01/08/2020
    13:06
  25. 33.
    How To Optimize Your E-Commerce Store01/01/2020
    14:35
  26. 34.
    How To Optimize A Brand New E-Commerce Store12/25/2019
    12:01
  27. 35.
    What to Do with Your Analytical Data12/18/2019
    11:39
  28. 36.
    How to Track Your Audiences12/11/2019
    10:38
  29. 37.
    What’s Coming In 202012/04/2019
    11:26
  30. 38.
    How to Drive More People to Your Online Event11/20/2019
    11:30
  31. 39.
    How to Keep Your Account from Getting Banned On Facebook11/13/2019
    18:39
  32. 40.
    How To Retarget on Facebook11/06/2019
    15:46
  33. 41.
    How to Target Facebook Ads10/30/2019
    17:13
  34. 42.
    Social Media For Your Business10/23/2019
    20:55
  35. 43.
    Facebook Split Testing10/16/2019
    11:35
  36. 44.
    Quora Ads10/09/2019
    13:09
  37. 45.
    Lower Bid Cost10/02/2019
    10:31
  38. 46.
    Facebook Ad Manager Interface09/25/2019
    9:52
  39. 47.
    Facebook Dynamic Ads09/18/2019
    14:26
  40. 48.
    What is Market Segmentation?09/11/2019
    15:52
  41. 49.
    How Often Should You Advertise On Facebook?09/04/2019
    14:09
  42. 50.
    How Much Do Facebook Ads Cost?08/28/2019
    16:24
  43. 51.
    Dynamic Creative Ads08/21/2019
    25:27
  44. 52.
    Split Testing - The secret to scaling your campaigns08/14/2019
    19:40
  45. 53.
    Ad Sequencing - How to Sequence Without Reach and Frequency Objective08/07/2019
    16:38
  46. 54.
    Reach and Frequency - Benefits of Facebook’s New Buying Type07/31/2019
    7:38
  47. 55.
    Recency, Frequency, and Monetary Value - How to leverage your existing traffic07/24/2019
    13:46
  48. 56.
    Content Marketing and Paid Media07/17/2019
    19:43
  49. 57.
    Facebook Attribution - the New Feature in Business Manager07/10/2019
    11:33
  50. 58.
    The KPIs You MUST Watch07/03/2019
    17:26
  51. 59.
    All About Ad Creatives06/26/2019
    29:39
  52. 60.
    Conversion Optimization Strategies06/19/2019
    20:32
  53. 61.
    When To Use Boosted Posts Within Your Marketing Strategy06/12/2019
    10:52
  54. 62.
    Campaign Budget Optimization and How To Improve Your Ads06/05/2019
    19:38
  55. 63.
    How to Prevent Audience Overlap With Your Facebook Ad Campaigns06/05/2019
    12:20
  56. 64.
    Welcome to the Paid Traffic Lab05/29/2019
    1:22

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