Building Perspective

By Group Two Advertising

The sometimes weekly new home sales and marketing podcast strictly for homebuilders and developers across North America. Matt Riley and Mollie Elkman along with the team at Group Two, bring you a fresh perspective on all things sales and marketing related. Hear the latest news, trends, tips, and best practices strictly for the homebuilding industry right here on Building Perspective!

  1. 1.
    Building Trust with Ashley Durham
    29:21
  2. 2.
    Consumer Housing Trends Report with Zillow
    49:52
  3. 3.
    This Market Sucks
    41:31
  4. 4.
    Q1 Digital Trends
    30:01
  5. 5.
    Online Builder Shop Results
    36:39
  6. 6.
    Effective Content Strategy
    36:56
  7. 7.
    Looking Forward With Kimberly Mackey
    48:07
  8. 8.
    Continuing To Invest With Brooke Carroll
    47:17
  1. 9.
    Selling and Traffic: What’s the Pulse?
    51:47
  2. 10.
    Creating a Growth Mindset With Daniel Fischer
    37:20
  3. 11.
    Brand is the Future
    40:26
  4. 12.
    Making Quick Decisions, Not Perfect Decisions with Paul Hanson
    37:54
  5. 13.
    Content That Converts with Peter Schravemade
    36:29
  6. 14.
    COVID Round 2
    36:25
  7. 15.
    Pricing, Shortages, and Expectations
    57:18
  8. 16.
    Leads, Price Increases, and Delays
    29:04
  9. 17.
    It's a Trap: BP Short
    13:10
  10. 18.
    Real Buyer Talk
    32:20
  11. 19.
    A Culture of Empowerment with Greg and Missy Manuel
    37:28
  12. 20.
    The Science of Bias With Lindsey Tepfer
    35:11
  13. 21.
    The COVID Impact On Floor Plans With Eric Taylor
    37:34
  14. 22.
    Likability Is Overrated With Mary Marshall Forrest
    44:02
  15. 23.
    Magic With The Push Of A Button With Jake Scherrer
    45:02
  16. 24.
    The 7 Steps of Virtual Selling With Roland Nairnsey
    56:22
  17. 25.
    The Payoffs of Early Adoption With Chris Hartley
    45:24
  18. 26.
    Success In A Time of Crisis With Laura Hanson
    34:40
  19. 27.
    Homebuilder Website Updates with Greg Bray
    48:14
  20. 28.
    Let's Get Real
    41:13
  21. 29.
    Follow Up: Who Does It Anyway With Dave Betcher
    57:48
  22. 30.
    How To Make Sense Of And Create Urgency In Today's Ever Changing Mortgage Climate With Phil Jawny
    1:00:33
  23. 31.
    Successful CRM Implementation With Abbie Mirata
    1:04:18
  24. 32.
    Instant Self-Service Access With Lynne Davis
    46:28
  25. 33.
    Relationships Over Transactions With Steve Pacinelli
    1:06:18
  26. 34.
    Creating Certainty In Uncertain Times
    58:52
  27. 35.
    Back To The Basics: How To Overcome Objections With Ryan Taft
    1:15:01
  28. 36.
    State Of The Union On Social Media With Chelsey Keenan
    57:04
  29. 37.
    Show Me, Don't Tell Me With Jon Sherman
    56:10
  30. 38.
    Increasing Sales With the Enneagram of Personality With Quint Lears
    1:08:28
  31. 39.
    GMS (Good Market Syndrome)
    44:01
  32. 40.
    Building Perspective Live from IBS
    37:17
  33. 41.
    The Experience
    57:43
  34. 42.
    Marketing By The Numbers With Dave Betcher & Meredith Oliver
    56:01
  35. 43.
    Artificial Intelligence and Homebuilding With Bassam Salem
    56:14
  36. 44.
    New Construction Housing Trends with Zillow's Jake Scherrer
    1:01:58
  37. 45.
    Uniquely You
    58:01
  38. 46.
    The Buyer Journey
    45:18
  39. 47.
    Building Builder Brands With Georgia Castellano
    1:02:32
  40. 48.
    The Impact of Paid Traffic With Bill & Chelsey
    55:18
  41. 49.
    Shortening The Buying Cycle With Kerry Mulcrone
    53:57
  42. 50.
    Healthy Innovation: Lessons From a Net-Zero Community With Tim O’Brien
    1:02:46

Listen to Building Perspective now.

Listen to Building Perspective in full in the Spotify app