Building Perspective

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The sometimes weekly new home sales and marketing podcast strictly for homebuilders and developers across North America. Matt Riley and Mollie Elkman along with the team at Group Two, bring you a fresh perspective on all things sales and marketing related. Hear the latest news, trends, tips, and best practices strictly for the homebuilding industry right here on Building Perspective!

All Episodes

Focus Discussion of the Week: What are you doing this season to connect with your community? Holiday food drives, community events, donations, and giveaways — Katie Kolakowski and Chelsey Keenan are here to talk about corporate social responsibility, what that looks like for builders, and how you can use it in your marketing.

Nov 23

16 min 4 sec

Focus Discussion of the Week: We’re gonna be straight with ya on this episode. Your expectations of traffic might be a little outta wack after the whirlwind that 2020 and 2021 brought. Matt and Alexis Udine (our Director of Online Sales Coaching) are here to realign your chakras and your benchmarks and put you on a more grounded path to traffic reality. Plus, tune in for tips on how get back to the fundamentals of good lead follow up.

Nov 9

25 min 8 sec

Focus Discussion of the Week: It’s spooky season, aka the Fall Selling Season. Join Builder Marketing Manager Katie and Creative Director Georgia as they chat about the current buyer mindset and a few tips and tactics to focus on right now, like self tours, getting good reviews, and what to share on social!

Oct 19

25 min 31 sec

Focus Discussion of the Week: Relevant as ever, Matt and Mollie delve into being vulnerable online and the importance of not only protecting your assets, but not putting all of your eggs in one platform’s basket. Listen in and think “bigger picture” as we discuss the hard truths about the digital landscape today. Plus, a few special announcements and “all the things.”   Matt mentions the iOS15 updates, which you can review here. Matt uses a Mark McGwire and Sammy Sosa metaphor as it pertains to 2020 data, if you’d like a trip down memory lane you can read about their 1998 season here.

Oct 6

30 min 10 sec

We’re diving into everything we’ve seen this quarter in the digital marketing landscape and where we recommend focusing moving forward. Special guest and podcast favorite, Chelsey Keenan, Group Two’s Director of Digital Marketing gives insightful details on Geofencing, CPM (cost per thousand impressions), Pillar Pages, and more.    To read more about Group Two’s thoughts on Q2 digital marketing trends, read the blog! Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Jul 26

28 min 51 sec

Adopting new technology and systems can be painful for any organization, but it's critical to growth. Shawn Giddens, Senior Sales Coach for Schuber Mitchell Homes, joins Matt Riley to discuss how the fearless adoption of new technology has helped fuel his company's growth from 100 homes six years ago, to 1000 projected homes for 2022.    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Jun 29

44 min 27 sec

Should your Online Sales Counselor manage comments and questions on your social media platforms, rather than your marketing manager or onsite agents? The short answer is… YES! This week, Group Two’s Chelsey Keenan and Alexis Udine explain why this is a great strategy for home builders to gain qualified leads, and they give specific examples of how it works.    Listen out for Chelsey’s “Homework Assignment of the Week” and share your results in the Building Perspectives Facebook Group!   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Jun 22

29 min 32 sec

What is user-generated content and how do you use it in new home marketing? We answer those questions and more with our special guest, Maurie Jones, Sr. VP of Marketing at Wayne Homes! Wayne Homes is an industry leader when it comes to cultivating community on social media. Maurie explains the strategy, tactics, and process for getting customers to share the love!   To see user-generated content in action, follow Wayne Homes on Facebook and Instagram.  Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Jun 15

39 min 13 sec

Focus Discussion of the Week:   The House That SHE Built is a brand new children's book inspired by the home created and completed by The Utah Home Builders Association’s Professional Women in Building Council. Tune in as Mollie Elkman and Georgia Castellano — the author and illustrator of the book, respectively — reflect on how this empowering book will help tell the story of this phenomenal house long after it is sold.   Resources mentioned in this episode:   SheBuiltBook.com Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Jun 1

26 min 22 sec

Focus Discussion of the Week:   What will your 2021 Parade of Homes look like? Jon Melchi, Executive Director of the Building Industry Association of Central Ohio, joins Matt Riley to discuss how his market’s Parade of Homes pivoted when its 67-year-old model no longer worked. Listen in to learn how organizers incorporated digital best practices into every aspect of the Parade, and how the goal shifted from attracting high numbers of attendees to only the most qualified home buyers.   Mentioned in this episode:   Parade of Homes: The Best of Homes by Dickerson Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

May 25

33 min 19 sec

Focus Discussion of the Week:   iOS 14 Update, TikTok, and user-generated content  - join our social media experts Chelsey Keenan and Vicky Bak as they discuss What’s #Trending in Social Media! The Social Media corner breaks down the latest trends, news, and ideas in the world of social media and how you can use it as a learning tool to educate your future homebuyers.    Our favorite new home centric TikTok account from Jared Kirkwood: https://www.tiktok.com/@jaredwkirkwood?lang=en   Don't forget to follow Group Two on TikTok: https://www.tiktok.com/@grouptwoadvertising?lang=en   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

May 18

29 min 16 sec

Focus Discussion of the Week:   What Makes Up Your Brand? Consider branding, online presence, and customer experience as the three pillars of what makes your business thrive and succeed.  Group Two branding and digital marketing experts Georgia and Chelsey join the show today to discuss what makes a successful brand, and how branding can set you apart in today's hot market. We also discuss:   When it's time for a rebrand or a brand refresh How to develop sub-brands within your portfolio How to incorporate your brand into your content and social media strategies   Article Featured:   Why Home Builder Marketing Still Matters (And Always Will) Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

May 11

39 min 7 sec

Focus Discussion of the Week:   35% of new home buyers were uncertain or overwhelmed about the new construction process. This means that it’s vital to provide information every step of the way. Make sure nothing gets lost in translation — and minimize the uncertainty — by providing the resources and content for buyers to understand your product and processes. Ashley Durham from Stone Martin Builders joins the show to discuss how her team keeps their buyers informed and engaged. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

May 4

29 min 21 sec

Focus Discussion of the Week: The Zillow Housing Trends Report is out, and we've got insider insight! As millennial, tech-savvy buyers browse the market, are you up to date with your content to ensure an informative experience? Because when buyers have the information they need, they’re able to make a much quicker decision between you or your competitor. Brett Steele from Zillow joins the show to unravel some of the latest trends in homebuying.     Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Apr 27

49 min 52 sec

Focus Discussion of the Week: This Market Sucks! Yes, we're in the highest demand market we've seen in quite some time, but that comes with some challenges - costs are going up, timelines are extended, and inventory has dried up. Many homebuilders are having trouble keeping up as people are ready to escape more cramped living spaces. Amanda Druschel and Alexis Udine join the show to discuss how you can navigate this hot market and how to keep your lines of communication open.    Articles From Today’s Episode: ‘When is the housing market going to crash?’ is a red-hot search on Google – here’s why Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Apr 20

41 min 31 sec

Focus Discussion of the Week:   TikTok, Google My Business, and the iOS 14 Update - what does that mean for you? Director of Digital Marketing Chelsey Keenan joins the show to unravel some of the digital trends we’ve discovered throughout Q1 and how to tackle digital advertising in a hot buyer’s market. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.  

Apr 13

30 min 1 sec

Focus Discussion of the Week:   More new home shoppers than ever are starting their searches online. Your website is the new sales model, and traffic is up. But it's not enough to just have online leads... Are you following up with them consistently and effectively? What kind of customer experience are you creating?    In our latest secret Builder Shop, conducted earlier this year, we surveyed home builders on the top 200 list to find out if they were following up with online leads, how often, which methods they used, and if their follow-up was effective. Find out the surprising results in this episode with our special guest,  Director of g2 Online Sales Coaching, Alexis Udine. If you’re stunned by our Builder Shop results or would love guidance when it comes to online leads, our brand new program led by Alexis is finally here! Learn more about our Online Sales Coaching at http://bit.ly/OSCcoaching. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Apr 8

36 min 39 sec

Focus Discussion of the Week:   You’ve heard the saying - content is king. But what exactly is content? We’ve heard plenty of definitions but to clear the air, Thaïs Cuffy, Group Two’s newest Content Strategist, joins the show to discuss why strong and clear content can lead your newest customers to a journey of self-education and alleviate their fears and mistrust.    Top Topic of the Week    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.  

Mar 16

36 min 56 sec

Focus Discussion of the Week:   This week’s episode of Building Perspective brings in the insight of Kimberly Mackey, the founder of New Homes Solutions, and recently named Chairperson for the National Sales and Marketing Council (NSMC). In a time where sales may be record-breaking, Kimberly brings her unique perspective and discusses making the most of your time, navigating today’s buying surge, and much more.    Top Topic of the Week    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Mar 11

48 min 7 sec

Focus Discussion of the Week:   As you may have noticed, sales are great, records are being set, and it looks all green from here on out. But that’s not where the process ends. Don’t suffer from GMS (Good Market Syndrome). It’s time to invest in yourself, your team, the process, and your content. Brooke Carroll from Homes By Dickerson joins Matt & Mollie to discuss strategies and a case study on why “Investing in Yourself” works!   Top Topic of the Week    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.  

Feb 24

47 min 17 sec

Focus Discussion of the Week:   All new voices. All new opinions. All-new strategies. All Year long. Season 2 continues with Amanda Druschel - the newest member of Group Two. The 12-year homebuilding vet joins the show to discuss the current state of the market. With much of the market selling homes like hotcakes, we’re here to tell you how to nurture those customer relationships. After your buyers sign the contract, your work doesn’t end there. Amanda brings in her expert sales knowledge on how to navigate the process when you’re at record highs in “Selling and Traffic: What’s the Pulse?”.   Top Topic of the Week    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.  

Feb 17

51 min 47 sec

Focus Discussion of the Week:   We’re kicking off season 2 of Building Perspective with our Leadership Series! Daniel Fischer is a veteran of the homebuilding industry — and just recently, his company, Elite Homes, was acquired by Arbor Homes. In this scenario, many would check off that “growth” box and call it a day. But is growth all about numbers and sales? Or is it something more personal? Daniel joins the podcast to discuss “Creating a Growth Mindset” with your team.    Top Topic of the Week    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.  

Jan 29

37 min 20 sec

Focus Discussion of the Week:   Don’t think branding is important? Think again. When buyers are considering one of the most important purchases of their life, the unique story you tell is vital — but if you only prioritize your bottom line, buyers can sense that from a mile away. Matt and Mollie discuss why “Brand is The Future” and how to create a fulfilling and memorable customer experience.   Top Topic of the Week   Google Analytics 4 and a Cookie-less Future    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.  

Oct 2020

40 min 26 sec

Focus Discussion of the Week:   Do you take action when needed? Do you admit when you’re wrong? Do you take ownership of your role? As a strong business leader, these are key questions to consider. Paul Hanson from EPCON Franchising discusses why “Making Quick Decisions, Not Perfect Decisions” is vital to navigating your business through any economy or situation, and why being right all the time doesn’t necessarily lead to success.   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Oct 2020

37 min 54 sec

Focus Discussion of the Week:   The first step of a buyer’s process is typically a visit to Zillow or your website. But if you don’t have high-quality images and renderings of your homes, buyers will quickly drop you from consideration. An easy solution? Box Brownie! Peter Schravemade of Box Brownie joins the podcast to discuss how your empty spec home or floor plan that isn’t even built yet can be transformed into a lived-in space, thanks to the power of CGI rendering and photo enhancement.   Exclusive for Building Perspective listeners! Get a Virtual Stage edit, a three-image enhancement, and a twilight conversion FREE with the code GROUPTWO when you sign up here: https://bit.ly/buildingperspective-boxbrownie Learn how to shoot real estate with only an iPhone 11 with the CameraPixels PRO app and Box Brownie’s HDR Image Enhancement here: https://bit.ly/3k0Kwtk    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Oct 2020

36 min 29 sec

Focus Discussion of the Week: We’re all feeling a bit uncertain about the near future right now — but there are things you can still control. Having a firm grasp on your branding is key to ending 2020 on a high note. As we head into the election and holiday season, Matt and Mollie discuss how branding brings meaning to a questionable time (without ever getting lost in the shuffle).   Top Topics of the Week: Instagram Turns 10 Years Old! Judge denies motion by NAR to dismiss buyer commission lawsuit Zillow Launches Their Own Brokerage Service   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Oct 2020

36 min 25 sec

Focus Discussion of the Week:   The price increase of materials and delayed building times are raising home prices and pushing move-in day further back than your buyers might like — but there is a way to navigate this obstacle. Al Trellis joins Matt and Mollie to discuss everything you need to know about “Pricing, Shortages, and Expectations.”   Hear more from Al Trellis at the Home Builders Network.   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Sep 2020

57 min 18 sec

Focus Discussion of the Week:   The pendulum has swung quickly from utter fear and uncertainty to we can’t build enough new homes quick enough. With record breaking low interest rates, suppressed inventory levels, and consumers who NEED change in the way they live their lives, homebuilders are well positioned. Maybe...Lots of recent conversations around price increases, delays, and too many leads, and how to handle them all is the topic of this week's episode.    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Aug 2020

29 min 4 sec

Focus Discussion of the Week:   You’ve probably seen the headlines: “New Homes Sales Hit Record High!” But as the great Admiral Ackbar would say, “It’s a trap!” In today’s BP Short episode, Matt explains why you shouldn’t get complacent, despite the optimistic headlines — instead, you should continue to allocate your dollars (and your effort) toward your digital marketing strategy.   The headlines mentioned in today’s episode:   New-Home Sales Jump 13.8% in June Existing home sales surge nearly 21% in June – the highest monthly gain on record U.S. new home sales shine in June; business activity picks up   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Jul 2020

13 min 10 sec

Focus Discussion of the Week:   There’s no time like the present. With current mortgage rates at a historic low, it’s safe to say that homeowners are confident in their ability to make their move. In this week’s episode, two homeowners join us to discuss why they chose to buy a new home during the pandemic, and how working from home influenced their decision.   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Jul 2020

32 min 20 sec

Focus Discussion of the Week:   Are you putting as much focus on the well-being of your employees as you are on sales? In 2020, a holistic approach to your team and company is necessary. Greg and Missy Manuel of Manuel Builders join Matt and Mollie to discuss the importance of mental health and wellness in your company culture.   Join our Facebook Group: https://bit.ly/2ps1g5w   Subscribe on Apple Podcasts: https://apple.co/2L6XGow   Subscribe on Spotify: https://spoti.fi/2ZyabPj   Subscribe on Stitcher: http://bit.ly/2Ud2nRN   Subscribe on Google Play: http://bit.ly/2znqFPB   Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Jul 2020

37 min 28 sec

Focus Discussion of the Week:   Your brain helps you navigate the world, assess situations, and judge interactions — so does that mean your brain also causes you to have biased opinions about other people? Challenge your thought process today as Lindsey Tepfer, a research associate from Temple University, joins us to discuss the “The Science of Bias” in our everyday lives.    Join our Facebook Group: https://bit.ly/2ps1g5w   Subscribe on Apple Podcasts: https://apple.co/2L6XGow   Subscribe on Spotify: https://spoti.fi/2ZyabPj   Subscribe on Stitcher: http://bit.ly/2Ud2nRN   Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Jun 2020

35 min 11 sec

Focus Discussion of the Week:   In a new era of WFH, is your home designed for the “virtual 9 to 5”? Are you using your dining room as a makeshift home office? How are the impacts of COVID19 affecting the way we live and work in our homes, and are consumers going to be looking for a new approach to their home layouts. Eric Taylor, Vice President of Design from Frank Betz Associates, joins the podcast to discuss how floor plans are currently being thought about, drawn up, and lived in as we spend more time at home.    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

May 2020

37 min 34 sec

Focus Discussion of the Week: Does being “nice” lead to more sales? How about being “liked”? The answer might surprise you. As we all know, these past months look a bit different than they did last year. So, how do we continue to drive sales and have a record-breaking year? Mary Marshall Forrest from the Forrest Performance Group joins us to discuss why "Likeability Is Overrated” and how being “nice” isn’t always necessary for your sales equation.    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

May 2020

44 min 2 sec

Focus Discussion of the Week:   On this episode of Building Perspective, Jake Scherrer from Zillow returns to the show to catch up with Matt and Mollie and discuss the latest in virtual home tours, the challenges and benefits of working from home, and how the industry can learn from today’s external shifts.   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

May 2020

45 min 2 sec

Focus Discussion of the Week:   We’ve got a special bonus episode from Building Perspective LIVE! Roland Nairnsey from New Homes Sales Plus joined the show to discuss “The 7 Steps of Virtual Selling” to ensure sales success in the new normal.    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

May 2020

56 min 22 sec

Focus Discussion of the Week:   How does being first-to-market with new tools and technology give you the upper hand in selling more homes? Chris Hartley from K. Hovnanian® Homes joins us to discuss “The Payoffs of Early Adoption” and how he found success as an early adopter by testing new technologies and getting buy-in from his team.   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

May 2020

45 min 24 sec

Focus Discussion of the Week:   Evolving from your traditional face-to-face sales process may not be as big of a surprise to your buyers as you think. With the prevalence of Amazon and e-commerce, your buyers are already accustomed to purchasing what they want and need online. Are you ready to sell your homes virtually? Laura Hanson from New Tradition Homes joins Matt and Mollie to discuss the shift to virtual sales and the success that comes with it.   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Apr 2020

34 min 40 sec

Focus Discussion of the Week:   The “new normal” has compelled our industry to go digital. But this move isn’t just practical—it’s what your buyers have always wanted. Greg Bray from Blue Tangerine joins Building Perspective to discuss a few much-needed updates you can make to your website that will stand the test of time.   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Apr 2020

48 min 14 sec

Focus Discussion of the Week:   On this episode of Building Perspective, we’ve stripped away our usual format and got straight to the point. Join Matt and Mollie for “Let’s Get Real,” where they discuss all things messaging, marketing, and timing in today’s climate. One of the (many) positive takeaways? According to Zillow, listings of used homes are down by more than 27%. With potential homeowners staying away from used homes, now’s the perfect time to promote your “brand new home” message.         Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Apr 2020

41 min 13 sec

Focus Discussion of the Week:   If you have a strong website and digital marketing campaign, you should see your number of web leads increase. But with less than 1% of your web traffic converting, are you making sure to follow up with each and every one of those valuable leads? Dave Betcher from ECI Solutions, also known as Lasso CRM, joins the podcast to discuss “Follow Up: Who Does It Anyway?”   Top Topics of The Week:   Matt and Mollie shared a video of 5 tips in 5 minutes on what you can do to strengthen your company right now. Hear it on the podcast today and message us if you have any questions!   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Apr 2020

57 min 48 sec

Focus Discussion of the Week:   Missed our Building Perspective LIVE with Matt Riley and Phil Jawny? Listen to it here in podcast form as the experts discuss how to make sense of and create urgency in today’s ever-changing mortgage climate.   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Apr 2020

1 hr

Focus Discussion of the Week:   A CRM allows you to follow up with prospects, create content, send eblasts, and even write contracts — but implementing one can be a challenge. That’s where Abbie Mirata of ApostleTech comes in. In today’s episode, Abbie joins us to discuss and explain the steps it takes to (seamlessly) introduce a CRM into your organization.    Top Topics of The Week:   The Governor of Pennsylvania announced that work waivers are now null and void for non-essential businesses until the end of the month.   Matt shared a market update regarding web traffic on the Building Perspective Facebook group. Make sure to request access to see the latest in market trends and join the discussion with your fellow builders.    Builders are selling homes remotely! Promote your virtual appointments on your digital channels.    Facebook is adding a new video feature to make it easier to bulk-upload a video series you may have in your content collection!    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Apr 2020

1 hr 4 min

Focus Discussion of the Week:   While we practice social distancing, video calls are an easy and efficient way to conduct home tours. But what if we told you that your prospects could still physically get into your homes… without anyone onsite? Lynne Davis of NterNow joins Matt and Mollie to discuss the benefits of "Instant Self-Service Access," which allows prospects to get into your homes for completely private (and safe) tours.   Top Topics of The Week:   Mollie talked to a friend outside the U.S. about the impact of COVID-19, and what the world is hoping for in our country’s response to the issue. Listen to her thoughts. Matt discusses website traffic trends throughout the month. Hear how Q1 performed in light of COVID-19.  OSCs are your stars during this time! Have them connect with your salespeople as your “virtual switchboard.” Instagram released a new “Stay at Home” sticker to encourage social distancing.    Join our Facebook Group: https://bit.ly/2ps1g5w   Subscribe on Apple Podcasts: https://apple.co/2L6XGow   Subscribe on Spotify: https://spoti.fi/2ZyabPj   Subscribe on Stitcher: http://bit.ly/2Ud2nRN   Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Mar 2020

46 min 28 sec

 Focus Discussion of the Week:   If a picture is worth a thousand words, video is worth significantly more. Skip the automated text and email, and get face to face with your prospects and clients via video! Steve Pacinelli from BombBomb joins Matt and Mollie on Building Perspective to discuss “Relationships Over Transactions” and how video can make your sales process a little more human.   Read Steve’s Book: Rehumanize Your Business   Steve is Reading: Ego Is The Enemy and Stillness Is The Key by Ryan Holiday Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal Psycho-Cybernetics by Maxwell Matz   Steve is Listening To: The VP Marketing Show The CMO Podcast The Ground Up Ten Percent Happier   Top Topic of The Week:   With everything that’s going on right now, your marketing can feel a bit tone deaf, which could leave a bad taste in your prospects’ mouths… listen to today’s episode for insights into creating certainty in uncertain times.   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Mar 2020

1 hr 6 min

 Focus Discussion of the Week:   Did you miss the Lasso’s latest webinar featuring Matt Riley, Chad Sanschagrin, and Dave Betcher? Then tune into this episode of Building Perspect to hear the experts discuss “Creating Certainty in Uncertain Times” as the world deals with COVID-19, better known as the Coronavirus. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Mar 2020

58 min 52 sec

 Focus Discussion of the Week:   Objections aren’t a bad thing. In fact, they can be healthy. No, we’re not talking about a high schooler’s dating life — we’re talking about new home sales. Prospects today have BS radars that are off the charts, so it’s more important than ever to be genuine. Ryan Taft from Jeff Shore Consulting joins Matt and Mollie to discuss effective ways to overcome objections during the sales process.   If you want to hear more about GMS, check out our blog (http://bit.ly/2SltGKe) and podcast (http://bit.ly/39yqzVm) to see if you’re suffering from “Good Market Syndrome”.    What Ryan is reading: Unshakable by Tony Robbins Millionaire Success Habits by Dean Graziosi   Top Topic of The Week: COVID-19 aka the Coronavirus! This affects the industry as it does any other. Are you taking the proper precautions to protect your team and prospects? Signs for “handshake free” model homes and hand sanitizing stations could be a start as well as utilizing interactive content, such as matterport tours, when your prospects are staying at home... What Ryan is listening to: BiggerPockets Money Podcast   Join our Facebook Group: https://bit.ly/2ps1g5w   Subscribe on Apple Podcasts: https://apple.co/2L6XGow   Subscribe on Spotify: https://spoti.fi/2ZyabPj   Subscribe on Stitcher: http://bit.ly/2Ud2nRN   Subscribe on Google Play: http://bit.ly/2znqFPB   Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Mar 2020

1 hr 15 min

Focus Discussion of the Week:   Have you heard the rumor that “no one uses social media?” Here’s a number that points to the contrary —  Facebook has 2.14 billion active monthly users. This tells you that the audience is there… and it’s smart to put major ad $$$ into social media. Group Two’s social media director, Chelsey, joins this week’s podcast to answer your burning questions about all things #social. Should you post organically? Should you create content for TikTok? What’s an influencer? Listen to the “SOTU of Social Media” for the latest trends and news.    Top Topics Of The Week: According to Heineken, “drinks have no gender.” Check out this spot (http://bit.ly/2x4iY2N) that aims to break social norms when it comes to beer consumption and let us know what you think! Your internal processes should always cater to how your team works. Tell us about the current processes you use and how you could improve them on the Building Perspective Facebook group.   Join our Facebook Group: https://bit.ly/2ps1g5w   Subscribe on Apple Podcasts: https://apple.co/2L6XGow   Subscribe on Spotify: https://spoti.fi/2ZyabPj   Subscribe on Stitcher: http://bit.ly/2Ud2nRN   Subscribe on Google Play: http://bit.ly/2znqFPB   Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Mar 2020

57 min 4 sec

Focus Discussion of the Week:   When you shop, do you look for a video on the product to understand it better? Are you looking for someone to walk you through a task? If you are anything like us, you do. What that really means is you are looking for a story. A story of what that product or service can do for you. Or better put, the emotion of that product and service. Jon Sherman from VideoCity Productions joins Matt and Mollie to discuss the idea of "Show Me, Don't Tell Me" in New Home Marketing.   Top Topic Of The Week: Mollie’s taking a MasterClass with Chris Voss! The former FBI Hostage Negotiator teaches The Art of Persuasion in a series of videos that you can watch from the comfort of your home. Check it out (along with classes from instructors like Martin Scorcese and Gordon Ramsay).   Join our Facebook Group: https://bit.ly/2ps1g5w   Subscribe on Apple Podcasts: https://apple.co/2L6XGow   Subscribe on Spotify: https://spoti.fi/2ZyabPj   Subscribe on Stitcher: http://bit.ly/2Ud2nRN   Subscribe on Google Play: http://bit.ly/2znqFPB   Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Feb 2020

56 min 10 sec

Focus Discussion of the Week:   What is The Enneagram of Personality? How can you increase your sales by knowing different personality types? Quint Lears of newhomesales.com  joins Building Perspective to break down the 9 personality types, from Enthusiast to Peacemaker, and details how you can bring this to your team, sales process, and personal life…   Take a free version (http://bit.ly/2udbtp3) of the test and make sure to watch Matt & Quint take a deeper dive into this episode and the Enneagram of Personality with an exclusive video on our Facebook page (http://bit.ly/2SWvl8s) or website (http://bit.ly/32bvCIU).  Join our Facebook Group: https://bit.ly/2ps1g5w   Subscribe on Apple Podcasts: https://apple.co/2L6XGow   Subscribe on Spotify: https://spoti.fi/2ZyabPj   Subscribe on Stitcher: http://bit.ly/2Ud2nRN   Subscribe on Google Play: http://bit.ly/2znqFPB   Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Feb 2020

1 hr 8 min