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Building Perspective

By Group Two Advertising

A weekly new home sales and marketing podcast strictly for homebuilders and developers across North America. Every week Matt Riley and Mollie Elkman along with the team at Group Two, bring you a fresh perspective on all things sales and marketing related. Hear the latest news, trends, tips, and best practices strictly for the homebuilding industry each and every week right here on Building Perspective!

  1. 1.
    Brand is the Future10/29/2020
    40:26
  2. 2.
    Making Quick Decisions, Not Perfect Decisions with Paul Hanson10/22/2020
    37:54
  3. 3.
    Content That Converts with Peter Schravemade10/14/2020
    36:29
  4. 4.
    COVID Round 210/08/2020
    36:25
  5. 5.
    Pricing, Shortages, and Expectations09/30/2020
    57:18
  6. 6.
    Leads, Price Increases, and Delays08/20/2020
    29:04
  7. 7.
    It's a Trap: BP Short07/29/2020
    13:10
  8. 8.
    Real Buyer Talk07/15/2020
    32:20
  1. 9.
    A Culture of Empowerment with Greg and Missy Manuel07/08/2020
    37:28
  2. 10.
    The Science of Bias With Lindsey Tepfer 06/03/2020
    35:11
  3. 11.
    The COVID Impact On Floor Plans With Eric Taylor05/28/2020
    37:34
  4. 12.
    Likability Is Overrated With Mary Marshall Forrest 05/21/2020
    44:02
  5. 13.
    Magic With The Push Of A Button With Jake Scherrer05/14/2020
    45:02
  6. 14.
    The 7 Steps of Virtual Selling With Roland Nairnsey05/09/2020
    56:22
  7. 15.
    The Payoffs of Early Adoption With Chris Hartley05/07/2020
    45:24
  8. 16.
    Success In A Time of Crisis With Laura Hanson04/29/2020
    34:40
  9. 17.
    Homebuilder Website Updates with Greg Bray 04/22/2020
    48:14
  10. 18.
    Let's Get Real04/16/2020
    41:13
  11. 19.
    Follow Up: Who Does It Anyway With Dave Betcher04/09/2020
    57:48
  12. 20.
    How To Make Sense Of And Create Urgency In Today's Ever Changing Mortgage Climate With Phil Jawny04/07/2020
    1:00:33
  13. 21.
    Successful CRM Implementation With Abbie Mirata04/02/2020
    1:04:18
  14. 22.
    Instant Self-Service Access With Lynne Davis 03/26/2020
    46:28
  15. 23.
    Relationships Over Transactions With Steve Pacinelli03/19/2020
    1:06:18
  16. 24.
    Creating Certainty In Uncertain Times03/17/2020
    58:52
  17. 25.
    Back To The Basics: How To Overcome Objections With Ryan Taft03/11/2020
    1:15:01
  18. 26.
    State Of The Union On Social Media With Chelsey Keenan03/03/2020
    57:04
  19. 27.
    Show Me, Don't Tell Me With Jon Sherman02/27/2020
    56:10
  20. 28.
    Increasing Sales With the Enneagram of Personality With Quint Lears02/20/2020
    1:08:28
  21. 29.
    GMS (Good Market Syndrome)02/13/2020
    44:01
  22. 30.
    Building Perspective Live from IBS01/30/2020
    37:17
  23. 31.
    The Experience01/16/2020
    57:43
  24. 32.
    Marketing By The Numbers With Dave Betcher & Meredith Oliver01/06/2020
    56:01
  25. 33.
    Artificial Intelligence and Homebuilding With Bassam Salem12/12/2019
    56:14
  26. 34.
    New Construction Housing Trends with Zillow's Jake Scherrer12/03/2019
    1:01:58
  27. 35.
    Uniquely You11/20/2019
    58:01
  28. 36.
    The Buyer Journey11/14/2019
    45:18
  29. 37.
    Building Builder Brands With Georgia Castellano11/06/2019
    1:02:32
  30. 38.
    The Impact of Paid Traffic With Bill & Chelsey10/30/2019
    55:18
  31. 39.
    Shortening The Buying Cycle With Kerry Mulcrone10/23/2019
    53:57
  32. 40.
    Healthy Innovation: Lessons From a Net-Zero Community With Tim O’Brien10/17/2019
    1:02:46
  33. 41.
    Making It Personal With Angela McKay10/09/2019
    1:00:45
  34. 42.
    Staying Ahead of Today’s Consumer With John Lee10/03/2019
    1:01:42
  35. 43.
    Increasing Option Sales Through Customer Experience with Jane Meagher09/25/2019
    57:21
  36. 44.
    Homebuilder Websites and Data Trends With Dennis O’Neil09/19/2019
    1:02:33
  37. 45.
    The Art of Storytelling With Steve Daugherty 09/11/2019
    1:02:40
  38. 46.
    Creating Your Own Traffic With Anya Chrisanthon09/05/2019
    53:28
  39. 47.
    Virtual Home Design and Digital Consumer Trends with Chad Bria08/28/2019
    1:02:18
  40. 48.
    The Mindset of Successful Selling With Chad Sanschagrin08/21/2019
    57:37
  41. 49.
    The Buyer Journey Breakdown: Part 108/14/2019
    50:10
  42. 50.
    Social Hacks Featuring The Social Corner08/08/2019
    58:11
  43. 51.
    The Purpose of Change With Myers Barnes07/31/2019
    59:24
  44. 52.
    Data Driven Creative07/23/2019
    32:51

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