Pricing College Podcast

By Joanna Wells and Aidan Campbell

Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.

  1. 1.
    Episode #0087 - We take a look at pricing and the murky world of cigarettes
    21:55
  2. 2.
    Episode #0086 - Will subsidies boost demand for domestic tourism?
    17:11
  3. 3.
    Episode #0085 - What does a cashless society mean for pricing?
    17:40
  4. 4.
    Episode #0084 - Why do so many companies ignore value based pricing?
    11:57
  5. 5.
    Episode #0083 - The future of the recorded music industry
    23:46
  6. 6.
    Episode #0082 - Cruise pricing strategy in 2021
    18:51
  7. 7.
    Episode #0081 - What has pricing to do with house prices?
    9:55
  8. 8.
    Episode #0080 - Is the one who pays the boss?
    10:09
  1. 9.
    Episode #0079 - Can Unbundling Go To Far?
    11:05
  2. 10.
    Episode #0078 - We discuss supermarket promotions
    9:34
  3. 11.
    Episode #0077 - Does centralising pricing in another country make sense?
    13:31
  4. 12.
    Episode #0076 - How much do pricing professionals get paid?
    9:24
  5. 13.
    Episode #0075 - What should you say about pricing to different stakeholders?
    8:06
  6. 14.
    Episode #0074 - Intro to price optimisation
    8:34
  7. 15.
    Episode #0073 - What the forex market can teach us about cost plus pricing?
    7:18
  8. 16.
    Episode #0072 - What makes a great CFO when it comes to pricing?
    13:27
  9. 17.
    Episode #0071 - What is the major issue with siloed business structures?
    9:49
  10. 18.
    Episode #0070 - What happens when Operations drive pricing?
    10:47
  11. 19.
    Episode #0069 - What we really like about the Apple pricing model
    13:52
  12. 20.
    Episode #0068 - Are there any good pricing courses in universities?
    7:27
  13. 21.
    Episode #0067 - What is the pricing "eureka" moment?
    8:26
  14. 22.
    Episode #0066 - You need the right numbers for pricing!
    10:44
  15. 23.
    Episode #0065 - Why charging by postcode or zip code can be a bad idea!
    9:37
  16. 24.
    Episode #0064 - What approaches can we learn from SAAS?
    6:53
  17. 25.
    Episode #0063 - How much should a CEO know about pricing?
    9:09
  18. 26.
    Episode #0062 - Can you start optimising prices immediately?
    9:11
  19. 27.
    Episode #0061 - What should a marketer know about pricing?
    8:45
  20. 28.
    Episode #0060 - Are you really doing revenue management?
    7:19
  21. 29.
    Episode #0059 - Can an airline really sell a ticket for $1?
    8:58
  22. 30.
    Episode #0058 - Do you need complex IT systems for revenue management?
    9:01
  23. 31.
    Episode #0057 - How many people really work in pricing?
    14:44
  24. 32.
    Episode #0056 - Oscar Wilde in the pricing department!
    10:35
  25. 33.
    Episode #0055 - Why we do not talk about bubbles on Pricing College
    9:16
  26. 34.
    Episode #0054 - Can "own brands" - destroy your real brand?
    14:28
  27. 35.
    Episode #0053 - Can too many brands damage your business?
    10:35
  28. 36.
    Episode #0052 - How brands can help with pricing segmentation
    8:56
  29. 37.
    Episode #0051 - Would you pay more for fewer movies to watch?
    11:47
  30. 38.
    Episode #0050 - What is the pricing strategy of Netflix
    11:36
  31. 39.
    Episode #0049 - What movies can teach us about willingness to pay!
    11:40
  32. 40.
    Episode #0048 - You ever meet someone who just has to have a discount?
    10:54
  33. 41.
    Episode #0047 - Are there better numbers than 99c?
    8:42
  34. 42.
    Episode #0046 - Why do people use 99c and magic number pricing?
    8:59
  35. 43.
    Episode #0045 - What does Coke branding aim to achieve?
    11:48
  36. 44.
    Episode #0044 - Why Coke kept flat pricing for 75 years!
    9:50
  37. 45.
    Episode #0043 - Paying more for soft drinks in hot weather
    7:32
  38. 46.
    Episode #0042 - Why planning a pricing role is vital!
    12:58
  39. 47.
    Episode #0041 - Problems with a pricing team of One!
    12:24
  40. 48.
    Episode #0040 - How many pricing analysts do you really need?
    7:17
  41. 49.
    Episode #0039 - Can your business say no to tenders?
    12:07
  42. 50.
    Episode #0038 - Your tender team should try to avoid tenders
    12:38

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