Unthinkable with Jay Acunzo

Jay Acunzo

A show about what it takes to create work that resonates. Travel the business and creative worlds as we explore meaningful topics, themes, and problems we face, as well as learn about innovative projects and companies. I'm your host, Jay Acunzo. I'm an author, speaker, and showrunner formerly of Google, HubSpot, VC, and ESPN. Today, I'm on a mission to help people stop trying to be visible and start learning to be memorable. Thanks for listening to the show!

Unthinkable's Next Focus
Trailer 11 min 32 sec

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What does resonance really mean? In this short episode, we explore the science of resonance and how understanding the definition of the word can help us to focus on making content that matters. SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.SPONSOR: THE JUICEDiscover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.Learn more at https://thejuicehq.comCONNECT WITH US ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: jay@unthinkablemedia.com PRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.com ABOUT THE SHOW:Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”Thanks for listening and supporting Unthinkable!

Nov 10

13 min 58 sec

In this episode, we follow multimedia journalist Natalia Aldana, organizer and artist Aisha White, podcaster and indie creator Jay Clouse, and we hear from marketing legend Joe Pulizzi as they (and me, Jay Acunzo) learn to navigate how these maker monsters attempt to take hostage their (and our) sense of self worth. So many of us conflate our professional success with personal worth, so what happens when we don’t believe in ourselves or  we are paralyzed by potential rejection? And how can we all keep fighting back and overcome our own maker monsters? SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterWeekly stories and frameworks about how to create more resonant work. Join thousands of subscribers, from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.VOICES IN THIS EPISODE:Natalia Aldana is a multimedia journalist and international news editor. She is an audio producer for Al Jazeera’s podcast, The Take after working for The Ezra Klein Show and Recode Decade. She reports on stories around crime and justice, immigration, politics and music. Aisha White is a cultural organizer, artist, and researcher focused on community building and social impact. Her personal work is built around public health and fellowship.  Joe Pulizzi is an entrepreneur and marketing speaker and entrepreneur. Joe has founded multiple startups including The Tilt and is the author of several books including the best-selling Content Inc. Jay Clouse hosts the podcast Creative Elements and builds projects to serve fellow creators.  He's also the head of community at Smart Passive Income with Pat Flynn.SPONSOR: THE JUICEDiscover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.Learn more at https://thejuicehq.comCONNECT WITH US ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: jay@unthinkablemedia.comPRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.comABOUT THE SHOW:Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”Thanks for listening and supporting Unthinkable!

Oct 27

34 min 19 sec

The word "art" is often misunderstood, especially by those who don't consider themselves artists. But make no mistake, if you're in the change business, you're in the art business. In this episode, a short but inspiring look at how.SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.SPONSOR: THE JUICEDiscover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.Learn more at https://thejuicehq.comCONNECT WITH US ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: jay@unthinkablemedia.com PRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.com ABOUT THE SHOW:Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”Thanks for listening and supporting Unthinkable!

Oct 20

11 min 18 sec

So many of us focus on becoming an expert in our professional field. But what if instead, we wanted to become visionaries? Not THAT kind of visionary, mind you -- the over-hyped media machines that become the business world equivalents of the Kardashians. But instead, a type of useful, practical, attainable, and much-needed visionary. On this episode we begin to unpack what it means to be a visionary. We learn about the “Quest Matrix,” and we begin to chart a path away from Expertville toward some new territory.Along the way, we hear from John Bonini, a marketer at a crossroads.QUEST MATRIX IMAGE: https://bit.ly/quest-matrix SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay SUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times. VOICES IN THIS EPISODE:John Bonini is a long-time content marketer, working for brands like IMPACT Branding and Design and the email software company Litmus as head of growth. He's now director of marketing at Databox and the owner of a membership and community group for marketers, Some Good Content.Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. SPONSOR:The Juice is a new kind of media company (like the Spotify of B2B). Specifically, they serve sales and marketing professionals. By registering for free, users can find the most original, deeply resonant ideas and advice in sales and marketing -- things optimized for people, not algorithms. The Juice curates from tens of thousands of sources to find what's popular and also what's most customized to your specific job function and level. Browse the best and brightest thinking, find new sources of inspiration to follow, and create and share content playlists about specific topics that help your career and company grow. Learn more and sign up for free at https://thejuicehq.com CONNECT WITH US ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: jay@unthinkablemedia.com PRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.com ABOUT THE SHOW:Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”Thanks for listening and supporting Unthinkable!

Oct 14

57 min 15 sec

It's time for another one-shot -- a short-form, monologue episode sharing short stories, metaphors, and frameworks from my perspective to complement the longer-form stories about others that we share every other week.In this one, I answer a crucial question -- some might say mission critical to all our careers.Then, I detail why my answer to the question is extremely, laughably biased, and why we all face that same bias when others make decisions involving our work.What does it take to resonate? I have no idea. Sounds like a worthy investigation to me! Let's go... *   *   *FLYWHEEL VISUAL:Visit this blog post: https://jayacunzo.com/blog/how-to-resonate-a-framework-for-building-bigger-innovating-faster-and-reaching-higher-in-your-work*   *   *KEEP LEARNING + SUPPORT THE SHOWSubscribe to my free newsletter: jayacunzo.com/newsletterBuy a book: jayacunzo.com/booksHire me to speak to your organization or event: jayacunzo.com/keynotes*   *   *THANKS TO OUR SPONSOR:The Juice, the Spotify of B2B, curates and suggests content for sales and marketing professionals based on what is resonating with humans, not what's been optimized for algorithms. Their mission is to improve the signal of the B2B web and give all of us access to better, more transformative ideas and tactics that we can use to elevate our work. No more basic, redundant posts seen from every competitor in a given niche.  Get the best and brightest thinking and most useful resources for sales and marketing pros. Learn more and sign up for free at thejuicehq.com.*   *   *THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Oct 7

19 min 34 sec

Why do we constantly underestimate how long something will take in the short-term? In other words, we tend to over-estimate just how much we can achieve right now. Then, when we think long term, the reverse tends to happen: we actually UNDER-estimate what we're capable of achieving over time. Today, we want to know more about the promise of a popular trend, the creative streak, and whether they can help us overcome our constant battle with planning our time and achieving something greater.This week, Grant Faulkner, Executive Director of the world-wide phenomenon NaNoWriMo (aka National Novel Writing Month) gives us a peek into the power (and potential pitfalls) of creative writing streaks. Meanwhile, Giorgia Lupi, an information designer and partner at the firm Pentagram, reflects on her famous, collaborative creative streak, Dear Data, with Stefanie Posavec -- a year-long journey of sketching personal data-based postcards, which eventually led to exhibitions, book deals, critical acclaim, and internet fame. Can we change our relationships to deadlines? How might we banish our inner editors holding us back during crucial early stages in the creative process? And how might we reconcile both the short-term and long-term work we do? Let's go streaking.*   *   *KEEP LEARNING + SUPPORT THE SHOWSubscribe to my free newsletter: jayacunzo.com/newsletterBuy a book: jayacunzo.com/booksHire me to speak to your organization or event: jayacunzo.com/keynotes*   *   *IN THIS EPISODE:Giorgia Lupi: http://giorgialupi.com  //  https://twitter.com/giorgialupiDear Data: http://www.dear-data.com/Grant Faulkner: https://grantfaulkner.com  //  https://twitter.com/grantfaulknerNoNoWriMo: https://nanowrimo.org/Unthinkable is written, hosted, and edited by me, Jay Acunzo, with production support this episode from Molly Donovan (https://mdonovancontent.com) and Ilana Nevins  (https://www.ilananevins.com) *   *   *THANKS TO OUR SPONSOR:The Juice, the Spotify of B2B, curating and suggesting the most popular content for marketing and sales professionals based on what's trending and what's resonating with others like you (not what's most optimized for search). Explore and create content playlists and easily collect and share the best content for your career and/or your team.Find the most resonant B2B content for people, not the most optimized content for algorithms.Visit thejuicehq.com to learn more and sign up for free.*   *   *THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Sep 30

51 min 40 sec

In  2019, I helped develop, write, and direct a business docuseries called Against the Grain, which I also hosted. You can find that series at helpscout.com/atg. We told three stories of teams rethinking what success in business looks like.It was epic. But the budget ... was not. It was a lean production, with a small budget and small team. In talking to others in documentary production, they were amazed to hear how we produced THAT series with THOSE resources. What helped was a technique known as "stealing shots." I think this technique has power even if you don't create films. In this episode, a short story and a powerful idea to help us all elevate our work WITHOUT adding resources.*   *   *KEEP LEARNING + SUPPORT THE SHOWSubscribe to my free newsletter: jayacunzo.com/newsletterBuy a book: jayacunzo.com/booksHire me to speak to your organization or event: jayacunzo.com/keynotes*   *   *THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Sep 22

12 min 21 sec

Maker monsters often creep in at the least opportune times, drag us backwards, convince us of defeat, fill us with self-doubt, so where do we go from here?  And what does that mean for our creative, professional work? We hear from Smithsonian’s Sidedoor podcast host and producer Lizzie Peabody and poet and keynote speaker, Tucker Bryant, about how their maker monster, perfectionism, creeps into their creative work. We dive into how they conquer, co-exist, or accept defeat with their own internal monsters and explore how we can each carve out ways to find joy in our work and continue to make what matters.*   *   *KEEP LEARNING + SUPPORT THE SHOWSubscribe to my free newsletter: jayacunzo.com/newsletterBuy a book: jayacunzo.com/booksHire me to speak to your organization or event: jayacunzo.com/keynotes*   *   *FEATURED IN THIS EPISODE:Lizzie Peabody: https://twitter.com/LizziePeabody and https://www.lizziepeabody.com/Lizzie's podcast, Sidedoor: https://twitter.com/SidedoorPod and https://www.si.edu/sidedoorTucker Bryant: https://twitter.com/tucksbryant Tucker's speaking site: https://tuckerbryant.me/*   *   *THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Sep 15

32 min 3 sec

What's the worst advice you've ever received? Can you recall?Mine happened in my mid-20s. I'd just been hired to lead a team for the first time. I found myself in my first purely managerial role ... and I was miserable.Trying to salvage my schedule and my career, I marched into my boss's office and declared, "I'm not doing my best work here." What followed was the worst advice I've ever received. But here's the thing: at the time, I thought it was GREAT.I was wrong.Maybe we all are.*   *   *KEEP LEARNING + SUPPORT THE SHOWSubscribe to my free newsletter: jayacunzo.com/newsletterBuy a book: jayacunzo.com/booksConsider my course on podcast premise development, Growable Shows (for new or existing shows): jayacunzo.com/growable-showsHire me to speak to your organization or event: jayacunzo.com/keynotes*   *   *THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Sep 1

11 min 18 sec

We hear from education entrepreneur and former urban designer Saba Ghole, whose own education journey has led her to rethink and rebuild how we can teach young people. She cofounded NuVu Studio, creating an educational space for imagination and innovation to help build creative, critical thinkers and problem solvers. Writer and researcher Molly Donovan dives into the messiness that is growing up, learning to judge and chasing being right. She explores how we can start dismantling that need and instead chase the next messy rep, the possibility of something new, different, and maybe, the beginning of something else.   So how do we, with past experiences and habits, with routines and outside pressure, summon the beginner’s mindset on demand? How can we build in some sense of possibility and curiosity into our already busy days? And how can we use the beginner’s mindset to create work that is thoughtful, innovative, and imaginative?*   *   *KEEP LEARNING + SUPPORT THE SHOWSubscribe to my free newsletter: jayacunzo.com/newsletterBuy a book: jayacunzo.com/booksConsider my course on podcast premise development, Growable Shows (for new or existing shows): jayacunzo.com/growable-showsHire me to speak to your organization or event: jayacunzo.com/keynotes *   *   *VOICES & MENTIONS IN THE SHOW:Saba Ghole: https://twitter.com/sabaraniNuVu Studio: https://cambridge.nuvustudio.com/Molly Donovan: https://twitter.com/MHDonovanShunryu Suzuki: https://en.wikipedia.org/wiki/Shunry%C5%AB_Suzuki*   *   *THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Aug 25

39 min 43 sec

I used to think I somehow escaped the clutches of imposter syndrome. Oh, the ego in that statement. Surprise, surprise, I was wrong.My imposter syndrome grips me as a writer, a podcaster, a speaker, and a creator-of-things-that-people-are-supposed-to-enjoyer.  It's the worst when I face gatekeepers -- people like editors or publishers who decide whether or not someone is worthy of coming onto their platform or working with their service.Most of us face some flavor of imposter syndrome, and it can feel impossible to beat. Recently, I heard the story of a friend's brother obsessed with searching for mushrooms in the woods behind his house. That led me to a realization that can help us change the way we view or work and our relationship to it, which can in turn help us beat imposter syndrome.In the end, we aren't experts. We're explorers. We're not creators. We're foragers.What might happen if we thought about our work in those terms?*   *   *TO GET MORE INSPIRATION + SUPPORT THE SHOW:Subscribe to my newsletter:Equal parts human story and pep talk, my weekly newsletter is focused on inspiring us to make what matters to our careers and communities. Subscribe for free and join creatives from brands like Adobe, Red Bull, Shopify, and the NY Times, as well as thousands of freelancers, creators, and entrepreneurs. >>> jayacunzo.com/newsletterBuy a book:Stories and frameworks for questioning best practices, honing your intuition, and doing your best work.>>> jayacunzo.com/books *   *   *THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Aug 18

15 min 43 sec

The company Museum Hack, founded by Nick Gray, was at one point a promising new startup. It helped reinvent and reinvigorate a stale museum experience. It lured people out of their homes, away from their screens, and into groups of people. There, connection happened. Learning. Inspiration. And another concept, pulled from Dutch culture, known as "gezellig." As I re-air this story, we're in the midst of the pandemic. (Again? Still?) The Delta variant is raging. People are making foolish, selfish decisions about the vaccine, prolonging this difficult time and harming people near them who continue to get sick or even die because of those choices.It's time to remind ourselves of what it can feel like when we're together, not apart, both for nostalgia but also to stir up some hope for the future. As creators, we have a role to play in making this world better -- whether through companies we build or projects we ship. We can't lose sight of that. We can provide connection in a world in desperate need of more.*   *   *TO GET MORE INSPIRATION + SUPPORT THE SHOW:Subscribe to my newsletter:Equal parts human story and pep talk, my weekly newsletter is focused on inspiring us to make what matters to our careers and communities. Subscribe for free and join creatives from brands like Adobe, Red Bull, Shopify, and the NY Times, as well as thousands of freelancers, creators, and entrepreneurs. >>> jayacunzo.com/newsletterBuy a book:Stories and frameworks for questioning best practices, honing your intuition, and doing your best work.>>> jayacunzo.com/books *   *   *THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Aug 11

46 min 45 sec

As creative people, how we see the world changes how we think about it which changes how we communicate which changes how we resonate which changes the results we see.Want to change you results? Start at the beginning. Consider changing, or at least thinking critically about, how you see the world. It's not often a tiny tactic or hidden marketing channel or technology that's needed. It's something far more transformative, but it needn't be difficult to grasp.(PS: Thanks to everyone who shared feedback on the initial four One-Shots! People seem to like them, so I'll continue running roughly two of these each month.)*   *   *TO GET MORE INSPIRATION + SUPPORT THE SHOW:Subscribe to my newsletter:Equal parts human story and pep talk, my weekly newsletter is focused on inspiring us to make what matters to our careers and communities. Subscribe for free and join creatives from brands like Adobe, Red Bull, Shopify, and the NY Times, as well as thousands of freelancers, creators, and entrepreneurs. >>> jayacunzo.com/newsletterBuy a book:Stories and frameworks for questioning best practices, honing your intuition, and doing your best work.>>> jayacunzo.com/books *   *   *THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Aug 4

9 min 15 sec

On the show, we keep talking about the importance of reaching that next rep of your creative process consistently, faster, and better, but often, those ideas are in conflict. Often, we shouldn't move to the next iteration or project quickly.  Then there are other times where taking a break is actually a form of hiding. We want the perfect conditions or the Muse to visit us.How do we spot the difference? How do we know whether we should just keep showing up, shipping the work, putting in the reps ... or we need to recover so the next rep is better?There's a hidden a tension between being consistent and being better. Sometimes, they work in harmony, but when they don't, we experience burn out.We'll visit with a writer, Margo Aaron, who became a marketer by accident, burnt out, and has found a smart, repeatable way to recover and consistently show up improved. We'll also hear from editor and researcher Molly Donovan, who brings us some of the science behind recovery in athletes, as well as a concept called Default Mode. We'll learn why that mode is so critical for the health of our brains and, specific to our exploration together, to creating more resonant work.Recovery is a messy topic, and we have so many more questions than answers. Sounds like an Unthinkable episode to me! *   *   *TO GET MORE INSPIRATION + SUPPORT THE SHOW:Subscribe to my newsletter:Equal parts human story and pep talk, my weekly newsletter is focused on inspiring us to make what matters to our careers and communities. Subscribe for free and join creatives from brands like Adobe, Red Bull, Shopify, and the NY Times, as well as thousands of freelancers, creators, and entrepreneurs. >>> jayacunzo.com/newsletterBuy a book:Stories and frameworks for questioning best practices, honing your intuition, and doing your best work.>>> jayacunzo.com/books *   *   *VOICES IN THIS STORY:Margo Aaron: twitter.com/margoaaron | thatseemsimportant.comMolly Donovan: twitter.com/mhdonovan | mdonovancontent.com *   *   *THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Jul 29

55 min 27 sec

This week, another "One-Shot." These are my short-form, experimental episodes, where I read a short written piece for you, covering an observation I've made or story I've experienced firsthand. Whereas my main episodes share stories from the perspectives of others, these shorts are from my perspective alone.It's all part of the journey we're on to understand how to avoid stagnation, keep improving, and ultimately reach that next rep of the creative process consistently and better.In this one, we discuss an untapped creative superpower. It involves the story of a misshapen mug (to put it kindly) and my childhood home -- which I can no longer visit.GET MORE STORIES AND INSIGHTS TO ELEVATE YOUR CREATIVITY:Subscribe to my newsletter:Equal parts human story and pep talk, my weekly newsletter is focused on inspiring us to make what matters to our careers and communities. Subscribe for free and join creatives from brands like Adobe, Red Bull, Shopify, and the NY Times, as well as thousands of freelancers, creators, and entrepreneurs. >>> jayacunzo.com/newsletterBecome a member:Get access to a community forum of ambitious creators who help each other level up, plus exclusive riffs, rants, and courses from me, a 1:1 call with me, and all paid projects I create included as part of your membership.>>> makewhatmattersgroup.comExplore my books:Stories and frameworks for questioning best practices, honing your intuition, and doing your best work.>>> jayacunzo.com/books *   *   *THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Jul 15

8 min 56 sec

While I'm on vacation, I wanted to ensure I shared something special. Jay Clouse's show, Creative Elements, is among my favorite interview podcasts about creativity and building a career as a content entrepreneur and artist online today.Jay asks me about...My experiences as a sports journalist and sports PR intern at ESPN and elsewhere, before getting into marketing.How I think about and develop stories.Why I aspire to be the Anthony Bourdain of workplace storytelling.How I structure and schedule my weeks to juggle lots of projects.How I broke into public speaking as a big piece of my career and revenue. ...and a lot more.I hope you enjoy this bonus episode! If you do, consider listening to Creative Elements with Jay Clouse. Find your podcast player of choice at pod.link/elementsYou can also find Jay Clouse on Twitter @jayclouse. SUBSCRIBE TO MY NEWSLETTER:Equal parts human story and pep talk, my weekly newsletter is focused on inspiring us to make what matters to our careers and communities. Subscribe for free and join creatives from brands like Adobe, Red Bull, Shopify, and the NY Times, as well as thousands of freelancers, creators, and entrepreneurs. >>> jayacunzo.com/newsletter BECOME A MEMBER:Get access to a community forum of ambitious creators who help each other level up, plus exclusive riffs, rants, and courses from me, a 1:1 call with me, and all paid projects I create included as part of your membership.>>> makewhatmattersgroup.com LEARN MORE ABOUT MY BOOKS, SPEAKING, AND ORIGINAL SERIES:>>> jayacunzo.com THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Jul 1

59 min 13 sec

Alex Cook's obsessions are ever-changing, from growing and farming mushrooms to men's haircare products to riding Fat bikes on the beach ... to investigating family mysteries involving his grandfather, a dog, and an old wooden chest full of clues.All of this led Alex to create his company, NanaGram. It's the most rewarding app you'll ever use (full disclosure: I'm a longtime customer). THANKS TO THOSE INVOLVED IN THIS EPISODE:Max Yoder, CEO of Lessonly. Check out his book: https://dobetterwork.com/ or his company: https://www.lessonly.com/ SUBSCRIBE TO MY NEWSLETTER:Equal parts human story and pep talk, my weekly newsletter is focused on inspiring us to make what matters to our careers and communities. Subscribe for free and join creatives from brands like Adobe, Red Bull, Shopify, and the NY Times, as well as thousands of freelancers, creators, and entrepreneurs. >>> jayacunzo.com/newsletter BECOME A MEMBER:Get access to a community forum of ambitious creators who help each other level up, plus exclusive riffs, rants, and courses from me, a 1:1 call with me, and all paid projects I create included as part of your membership.>>> makewhatmattersgroup.com LEARN MORE ABOUT MY BOOKS, SPEAKING, AND ORIGINAL SERIES:>>> jayacunzo.com THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Jun 24

34 min 34 sec

The stories that inspire us and move others to action don't often feel within our grasp. Maybe we think it's about budget, or more time, or even more team. But so often, creativity is about resourcefulness, not resources. This applies squarely to storytelling.In fact, if we just learned (or re-learned) what a "story" really is, we might better equip ourselves to tell great stories.Stories require one ingredient above all others: tension.Want to evolve and improve as a storyteller? Master the use of tension, across three phases. Today, in another one-shot episode, we talk about the traits of each phase and use some examples, all so we can continue to change how we see the work and elevate our creativity -- without adding tons more resources.SUPPORT THE SHOW + CONTINUE TO ELEVATE YOUR CREATIVITY:1. NEWSLETTER: Subscribe to my free newsletter and get one new story each week. Join thousands of creators, from in-house makers and marketers at Adobe, Red Bull, Shopify, Salesforce, the BBC, the NY Times, and similar, to tons of entrepreneurs, freelancers, and independent creators. Subscribe free at jayacunzo.com/newsletter2. MEMBERSHIP: Become a monthly supporter (get bonus content and invites to live masterclasses) or become a full member (includes access to a community forum). Learn more at makewhatmattersgroup.com3. COURSE: Thinking of making your own podcast, or trying to level up an existing show? Explore my course for more creative podcasts, Growable Shows, at jayacunzo.com/growable-shows4. SPEAKING & BOOKS: Learn more about my books and public speaking, and all my other projects, at jayacunzo.com----------Thanks so much for listening, supporting, and sharing!Keep making what matters.- JayTwitter: @jayacunzoIG: @jacunzoLinkedIn: linkedin.com/in/jayacunzo

Jun 16

18 min 59 sec

Alex Cook's obsessions are ever-changing, from growing and farming mushrooms to men's haircare products to riding Fat bikes on the beach ... to investigating family mysteries involving his grandfather, a dog, and an old wooden chest full of clues.All of this led Alex to create his company, NanaGram. It's the most rewarding app you'll ever use (full disclosure: I'm a longtime customer). THANKS TO THOSE INVOLVED IN THIS EPISODE:Alex Cook: https://twitter.com/aacookNanaGram: https://nanagram.co/ SUBSCRIBE TO MY FREE NEWSLETTER:Equal parts human story and pep talk, my weekly newsletter is focused on inspiring us to make what matters to our careers and communities. Subscribe for free and join creatives from brands like Adobe, Red Bull, Shopify, and the NY Times, as well as thousands of freelancers, creators, and entrepreneurs. >>> jayacunzo.com/newsletter LEVEL UP AS A CREATOR AND SUPPORT THE SHOW:Become a Supporter: Get bonus content and exclusive invites to projects and educational opportunities for creative people.Become a Member: Get access to a community forum of ambitious creators who help each other level up, plus exclusive riffs, rants, and courses from me, a 1:1 call with me, and all paid projects I create included as part of your membership.>>> makewhatmattersgroup.com LEARN MORE ABOUT MY BOOKS, SPEAKING, AND ORIGINAL SERIES:>>> jayacunzo.com THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Jun 8

42 min 4 sec

In a new monologue story, we try to understand how to bring greater focus and our own unique form to our creative work more consistently. After all, being a professional creator means showing up even when we don't feel amazing in order to tinker, draft, and ship.We need to bring our focus and our form to our work upon command. How do we do that? We look to an unexpected source of inspiration. FREE WEEKLY NEWSLETTER:Playing Favorites shares one new story every Friday morning that you can't find anywhere else, focused on creating work that matters. Subscribe at jayacunzo.com/newsletter COMMUNITY FOR CREATORS:$13/month makes you a supporter of this show, with bonus content shared monthly. Or you can become a full-blown member of the group, Make What Matters.Make What Matters is where independent content creators (in function or in spirit) learn to elevate their creative skills,  earn more in resources and income, and execute their best work yet. Through peer support and members-only content (live and asynchronous), each member benefits from greater clarity, more confidence, and a stronger network. Consider joining at makewhatmattersgroup.com LIKE WHAT YOU HEAR? SHARE THE SHOW:Mention me on Twitter, @jayacunzo, or Instagram, @jacunzo. *** THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

May 26

12 min 18 sec

In a new story, we try to understand what the heck a "rep" is in creative work, so we can reach our next rep faster, better, and more consistently. We hear the story of visual artist Matthew Zaremba and learn more about reps from Grammy-nominated music educator and CrossFit coach Kevin Mazzarella.  FREE WEEKLY NEWSLETTER:Playing Favorites shares one new story every Friday morning that you can't find anywhere else, focused on creating work that matters. Subscribe at jayacunzo.com/newsletter COMMUNITY FOR CREATORS:$13/month makes you a supporter of this show, with bonus content shared monthly. Or you can become a full-blown member of the group, Make What Matters.Make What Matters is where independent content creators (in function or in spirit) learn to elevate their creative skills,  earn more in resources and income, and execute their best work yet. Through peer support and members-only content (live and asynchronous), each member benefits from greater clarity, more confidence, and a stronger network. Consider joining at makewhatmattersgroup.com SPECIAL THANKS TO THOSE INVOLVED IN THIS EPISODE:Matthew Zaremba:  matthewzaremba.com | instagram.com/matthewzarembaKevin Mazzarella: kevinmazzarella.com *** THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

May 20

55 min 22 sec

In this episode, I experiment with something I'm calling "One-Shots."In this particular One-Shot, "making bad" -- what creative people we admire seem to have in common. FREE WEEKLY NEWSLETTER:Playing Favorites shares one new story every Friday morning that you can't find anywhere else, focused on creating work that matters. Subscribe at jayacunzo.com/newsletterCOMMUNITY FOR CREATORS:$13/month makes you a supporter of this show, with bonus content shared monthly. Or you can become a full-blown member of the group, Make What Matters.Make What Matters is where independent content creators (in function or in spirit) learn to elevate their creative skills,  earn more in resources and income, and execute their best work yet. Through peer support and members-only content (live and asynchronous), each member benefits from greater clarity, more confidence, and a stronger network. Consider joining at makewhatmattersgroup.com***THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Apr 29

16 min 12 sec

Every creative person is trying to make what matters. The projects and jobs they pursue, the bosses or clients they like or dislike, and the works they admire -- it all comes back to that one idea. Not "rank #1" or "drive massive growth."Make. What Matters.I believe everyone has what it takes to make what matters, but we often stop or stagnate in our creative process. So what do prolific, thriving, ever-improving creators have in common? What does a healthy body of work require to create? Well, if we stop to consider what a body of work actually is, we'll notice something tiny, something we all grapple with, and something that, when you really distill creativity down to its essence, represents the ONLY thing that matters to us as creative people.The next rep.Welcome to a new journey, where each episode, we explore stories and ideas about reaching the next rep consistently, faster, and better. I have a TON more questions than answers at this point, but if we can learn what it takes or what successful creators do to constantly reach the next rep, then we'll understand how to build an entire body of work -- all in the name of making things that make a difference.Welcome to this journey. Welcome to The Next Rep. NEWSLETTER:Playing Favorites shares one new story every Friday morning that you can't find anywhere else, focused on creating work that matters. Subscribe at jayacunzo.com/newsletter MEMBER GROUP:Make What Matters is where marketers, freelancers, podcasters, writers, and creatives join forces to push themselves and each other to create more elevated work and accelerate their careers. For techniques, connection, collaboration, and inspiration, consider joining at makewhatmattersgroup.com SPECIAL THANKS TO THOSE INVOLVED IN THIS EPISODE:Jeremy Enns, Jeanne Ivy, Molly Donovan, Tallie Gabriel, Telyse Adams, and Michael Ashford."The Gap" quote is from Ira Glass and can be heard here: https://www.youtube.com/watch?v=91FQKciKfHI ***THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay 

Apr 23

39 min 48 sec

Your knowledge is finite. Your curiosity is infinite. So why, oh why, do we usually rely more  on our existing knowledge than our boundless curiosity? We live in a society that seems to value the ability to have the answers, but the path to making work that matters just might mean admitting, "I don't have the answers, but I'm going to figure this out."What if we stopped acting like experts and started acting like ... well ... something else?In this episode, we hear stories from keynote speaker Andrew Davis, bestselling author Shane Snow (Dream Teams, Smartcuts, The Storytelling Edge), and Dr. Jade Wu, sleep psychologist and researcher from Duke University. NEWSLETTER:Playing Favorites shares one new story every Friday morning that you can't find anywhere else, focused on creating work that matters. Subscribe at jayacunzo.com/newsletter MEMBER GROUP:Make What Matters is where marketers, freelancers, podcasters, writers, and creatives join forces to push themselves and each other to create more elevated work and accelerate their careers. For techniques, connection, collaboration, and inspiration, consider joining at makewhatmattersgroup.com SPECIAL THANKS TO THOSE INVOLVED IN THIS EPISODE:Andrew Davis: akadrewdavis.com | twitter.com/DrewDavisHereShane Snow: shanesnow.com | twitter.com/shanesnowJade Wu, PhD: jadewuphd.com | twitter.com/jadewuphd ***THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Apr 6

54 min 24 sec

In this episode, the story of Lisa Schneider, (former) Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account, social media presence, and dictionary brand -- yes, a beloved dictionary brand. Their success started with a simple aspiration that threw into question the most accepted approach to their marketing work. It all ended in a very personal place for the team. Meanwhile, story producer Andrew Littlefield goes exploring in New York and meets a jazz trombonist who gives us something we can use in our quest to trust our intuition.Finally, Tom Webster voices the dictionary.You can't make this stuff up! It's almost ... unthinkable? (No. Nope. No. I won't go there...) NEWSLETTER:Playing Favorites shares one new story every Friday morning that you can't find anywhere else, focused on creating work that matters. Subscribe at jayacunzo.com/newsletter MEMBER GROUP:Make What Matters is where marketers, freelancers, podcasters, writers, and creatives join forces to push themselves and each other to create more elevated work and accelerate their careers. For techniques, connection, collaboration, and inspiration, consider joining at makewhatmattersgroup.com SPECIAL THANKS TO THOSE INVOLVED IN THIS EPISODE:Lisa Schneider on Twitter: https://twitter.com/lisaschneider64Merriam-Webster on Twitter: https://twitter.com/merriamwebsterAndrew Littlefield (story producer) on Twitter: https://twitter.com/FSUAndrewMariel Bildsten (jazz trombonist) on Spotify: https://open.spotify.com/album/6MYXOUN2105Bi2ROMNmoYS?autoplay=trueTom Webster (voice of the dictionary) on Twitter: https://twitter.com/webby2001***THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Mar 23

27 min 45 sec

Standup comedian and comedy writer Sarah Cooper's rise to mainstream fame feels inevitable. Looking at her 2020, she was one of the biggest stories in entertainment and the creator economy more broadly. It started when her nephew turned her onto TikTok, and it's there where she went viral. She filmed herself in her apartment doing lip-sync videos of Donald Trump speeches and media appearances. Her popularity doing these didn't stop at TikTok, either. The surge in fame spilled across social media, attracting the attention and praise of fellow comedians like Mike Birbiglia and Jerry Seinfeld, and landing her profiles and guests spots everywhere from the New York Times, Vogue, and Vanity Fair to CBS Sunday Morning, the Tonight Show, and a guest hosting gig for Jimmy Kimmel. She was even offered a Netflix special doing sketch comedy, a project called "Everything Is Fine." The struggling standup suddenly found herself shooting her OWN show, featuring an all-star list of cameos, like Aubrey Plaza, Marisa Tomei, Winona Ryder, Ben Stiller, Jon Hamm, Jane Lynch, Megan The Stallion, Maya Rudolph, and Helen Mirren!And just a few days prior to me recording this, it was announced that CBS purchased a pilot from Sarah Cooper based on her book, How to Be Successful Without Hurting Men's Feelings.(Editor's note: In my intro, I said this episode originally aired in 2016, but it was actually 2019. Either way, it was The Before Times, so it's all the same, isn't it?)SUPPORT THE SHOW + HELP FUND FUTURE STORIES:1. Monthly/annual membership group, Make What Matters: makewhatmattersgroup.comTiny techniques, creativity concepts, business and buy-in support, and plenty of behind-the-scenes of Unthinkable and other projects.***2. Subscribe to my weekly newsletter, Playing Favorites: jayacunzo.com/newsletterOne original story and idea for making your audience's favorite things, sent each Friday morning.***THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Mar 9

23 min 9 sec

Tim Urban writes a blog about ... well ... lots of stuff. Understanding ourselves and our relationship to each other and the world, maybe? From making friends to exploring space, cultural and societal forces to neuroscience breakthroughs ... all packaged as brilliant, entertaining, and sarcastic essays. Tim Urban has written about it all.But like any exceptional project or career, Tim's is not one that reveals any singular secret to success. In fact, it just might be the millions of "secrets to success" that we're drowning in today which are holding us back in our own projects and careers. Best practices. Tips and tricks. Cheats and hacks. Gurus and get-rich-quick schemes. Trendy new tactics. Conventional wisdom. These are all just spokes on a wheel. But if we truly want to make what matters, perhaps we're better off escaping that wheel -- or dare I say, we should break the wheel?(This episode originally aired in 2018. I am re-airing this because it perfectly ties into our new journey to tell the stories of Idea Explorers -- people who made the shift from viewing themselves as experts to viewing themselves as explorers, and where that leads them in their creative work.)SUPPORT THE SHOW + HELP FUND FUTURE STORIES:1. Monthly/annual membership group, Make What Matters: makewhatmattersgroup.comTiny techniques, creativity concepts, business and buy-in support, and plenty of behind-the-scenes of Unthinkable and other projects.***2. Subscribe to my weekly newsletter, Playing Favorites: jayacunzo.com/newsletterOne original story and idea for making your audience's favorite things, sent each Friday morning.***THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay

Feb 24

47 min 55 sec

Fundamentally, Unthinkable is a podcast about creativity -- creativity at work, creativity used to enact change, and creativity as a form of practice, improvement, and exploration. For several years, the show focused on one problem, one source of frustration: our obsession with best practices, and all the problems that causes. So we set out to change how we all see the work. Now, we're embarking on a new adventure -- to change how we see ourselves.Let's stop acting like experts and start acting like explorers. In fact, that's what we are. Idea explorers. You and me? We're fellow travelers. We know that where we stand right now, the status quo for ourselves as individuals, our teams, our industries, communities, society, where we stand right now, isn't going to do. In the distance we see the mountain peak, but between here and there is a jungle and we have no idea how to get there.So we're picking up our machetes and we're going to hack through it. We're going to try to reach that mountain peak, swing after swing, episode after episode. That's what creativity is: attempts. Practice. It's just repetition plus reinvention, over time. It's exploration, and we're setting out to find and learn from some inspiring Idea Explorers.TO SUPPORT THE SHOW & FUND BETTER STORIES...1. Consider my course on show development:Learn how to build your initial ideas into a pithy, powerful premise that prompts subscription -- for your podcast or video series.Learn more about Growable Shows here: https://marketingshowrunners.podia.com/growable-shows-developing-your-ideas-into-an-irresistible-premise-your-audience-loves-shares***2. Subscribe to my weekly newsletter, Playing Favorites: Get one original idea or story every Friday morning about making what matters most -- to others and yourself. What does it take to be their favorite? Isn't that the goal?Subscribe here: http://eepurl.com/gWVi_9Thanks for listening!

Feb 8

11 min 32 sec

How does your intent for your work change your results? If your goal is to build something big, does that increase the odds of succeeding? Why, then, do so many stories about huge successes start out the same way: with a shrug, and a quick, "I just wanted to brew some beer." ? Today, we explore the story of The Alchemist, makers of the industry sensation, Heady Topper. And we hear about a brutal setback they didn’t control, and how they rebounded stronger than ever  -- -- -- If you like these stories, there are a few ways to go deeper:- Get my weekly email for podcasters exploring what it might take for you to create your audience's FAVORITE show: marketingshowrunners.com/subscribe- Inquire about my keynote speaking (including virtual talks that have been better-produced than webinars, much like this podcast) for your next event or company meeting at jayacunzo.com- Read my dailyish blog sharing 3-5 very short posts per week about making a difference through work you create: jayacunzo.com/blog- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheelThanks for listening! 

May 2020

31 min 49 sec

Jack Conte, CEO of Patreon, has some firm beliefs about making stuff on the internet -- namely, that the economics simply don't reward great, quality, resonant, service-minded creators. Thus, the sensationalism and clickbait and algorithm-gamers win out. But that trend is changing, with Jack's company helping lead the charge. This episode goes deep inside some rather cathartic ideas for creators. Enjoy!---If you like these stories, there are a few ways to go deeper:- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Mar 2020

19 min 29 sec

Gibi can't use her real name publicly, at least not anymore. Yet her work on YouTube is her calling, it's her everything. Despite the harassment and public criticism for what might ultimately be something rather mundane and sometimes rather wonderful, Gibi persists. Why? And what is the project that most embodies this double-edged sword of her work? She takes us inside its making. Whether you love video, or just love makin' stuff, there's something in this episode for all creators.If you enjoy these stories, there are a few ways to go deeper:- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Mar 2020

42 min 47 sec

This is the story of a company which, by today's typical business standards and best practices, shouldn't exist. They're the perfect example of why there is no ONE right way in this work we do. We visit them live and in-person and discover some rather surprising things.---If you enjoy these stories, there are a few ways to go deeper:- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Feb 2020

30 min 54 sec

We all wish we had the wide open creative field -- total creative freedom. It turns out, however, that creative freedom doesn't work. It may not even exist. Today, two stories about constraints, creativity, and the surprising outcomes of embracing limitations.If you enjoy these stories, there are a few ways to go deeper:- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Feb 2020

27 min 1 sec

Joanna Wiebe never meant to quit her job and start her business, Copyhackers. In fact, she quit Intuit by accident. Blame the boss, or the wine, or the way Outlook was configured. But don't blame fate. In fact, THANK fate, if you believe in such things, because without Joanna leaving her job all those years ago, thousands of aspiring writers would be worse-off ... and thousands of pages of great writing teaching writing may not exist.If you enjoy these stories, there are a few ways to go deeper:- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Feb 2020

42 min 19 sec

Today, a classic episode from the Unthinkable archives about Erik Devaney, a writer and content marketer, who goes deep inside the emotions and the amusing tale of carving the white whale.Find Erik's Medium article, referenced in the story, right here.If you enjoy these stories, there are 3 ways to go deeper:- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Jan 2020

30 min 32 sec

A bonus, behind-the-scenes episode originally aired on the popular podcast, The Learning Leader Show.---Ryan's book, Welcome to Management, is now available on Amazon. You can find his podcast, The Learning Leader Show, on Apple and everywhere you podcast.---If you enjoyed this episode, there are a few ways to go deeper with my work:- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Jan 2020

1 hr 14 min

Today, a classic episode from the Unthinkable archives about InVision, a software company that made a feature film seem less risky than writing more How-To blog posts. If you enjoy these stories, there are 3 ways to go deeper:- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Jan 2020

39 min 52 sec

"I Made It" is the podcast I'm creating together with Podia, which sells tools for creators who run their own businesses, helping them sell things like courses, digital downloads, and membership/paid subscription.In this episode, world-class photographer and the CEO of CreativeLive Chase Jarvis deconstructs a favorite project: his book, Creative Calling.Subscribe to the I Made It feed separately wherever you podcast, or join the newsletter for the show at podia.com/podcastTo work with me, inquire about keynote speaking and show hosting/consulting by visiting jayacunzo.com

Jan 2020

48 min 3 sec

Announcing the launch of a brand new podcast I'm hosting and writing, "I Made It," the official show of Podia. You can subscribe wherever you listen, but also join our exclusive community at podia.com/podcast -- you'll get exclusive content + invites to join me and Podia CMO Len Markidan on live video calls, discussing creativity, the various creative types of work we all do, and creator businesses.Enjoy the show! 

Dec 2019

47 min 2 sec

Today, a reinvented type of episode sharing 5 quick concepts that can help transform your work (or, yanno ... do a little good here and there at least?)-- -- --HELPFUL LINKS:Book Jay to speak: jayacunzo.comRead Marketing Showrunners, the media company Jay founded to help cover and advance the practice of brands making original series: READ or SUBSCRIBE FREE

Nov 2019

16 min 37 sec

When you share an idea and others simply don't get it, what's happening? And how can we be more persuasive in presenting our creative ideas so we can do our best work? Link to subscribe: marketingshowrunners.com/subscribeInquiries about Jay's public speaking appearances: jayacunzo.com or email speaking@unthinkablemedia.comJay's book is available in print, Kindle, and audio forms on Amazon. It's called Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work

Oct 2019

27 min 46 sec

Today, we revisit an episode from earlier this year while we're between seasons: One of the smallest, but highest-impact, creative projects on the internet.-- -- -- Book Jay to speak at your next event or company meeting: jayacunzo.comLearn more about making an irresistible show for your brand. Visit MarketingShowrunners.com and join free subscribers from Red Bull, Adobe, Salesforce, Mailchimp, Wistia, Roku, the BBC, and more. 

Oct 2019

40 min 38 sec

Today, we replay a classic episode from the Unthinkable archives, involving the fastest-growing B2B app of all-time, a TV producer-turned-speaker, and a healthy dose of examining the backwards way we approach content as brands.-- -- -- Book Jay for your next event or company meeting. Visit jayacunzo.comInterested in learning more about making a great show to support your brand? Visit MarketingShowrunners.com, the media company founded by Jay, to read and subscribe for free. You'll be in good company with marketing leaders from Red Bull, Roku, Adobe, Salesforce, Shopify, Zendesk, Wistia, the BBC, LinkedIn, Mailchimp, and thousands of startups and SMBs.

Oct 2019

21 min 2 sec

When we dub something a creative smash hit, we often point to the final product, as if their work was neatly contained in this one project. But it's often what happens AFTER something launches that makes it successful. Today, a revisited story about how to build momentum.-- -- --For insights on how to make a great show for your brand, visit MarketingShowrunners.com and join marketing leaders from companies like Red Bull, Roku, Adode, Salesforce, Shopify, Wistia, Zendesk, the BBC, and more.Fpr information about Jay's speaking and his book, Break the Wheel, visit jayacunzo.com

Sep 2019

39 min 9 sec

A story from Unthinkable producer and Marketing Showrunners staff writer, Tallie Gabriel, about a startup that's gone global with its attempts at reinventing live music, and how they manage to use small changes to create consistent innovation across dozens of cities and hundreds of venues. (Oh, and their venues? Yeah, they aren't technically venues...) Follow @talligator_ and @jayacunzo For speaking inquiries for Jay Acunzo, visit jayacunzo.com Music in this episode partly provided by New York's legendary folk band, Cardboard Rocketship. Listen to them on Spotify. Learn more about the craft of creating shows like this one for your brand. Visit MarketingShowrunners.com

Sep 2019

36 min 12 sec

When a past story Unthinkable listeners absolutely loved resurfaces in a rather facepalmy way, it's time to listen back to this ridiculous story.For speaking inquiries to have Jay at your next event or company meeting, visit jayacunzo.com or explore his book, Break the Wheel, at jayacunzo.com/book.You can join marketing leaders from brands like Red Bull, Roku, Adobe, Salesforce, Shopify, Zendesk, Wistia, the BBC, Drift, HubSpot, Mailchimp, and more who subscribe to Marketing Showrunners, Jay's organization providing insights and ideas for marketers who make shows. Visit marketingshowrunners.com/blog to read and subscribe free.

Sep 2019

36 min 48 sec

Scott looks every part a blacksmith. And while he might not work with any actual metal, he still forges his work with red hot fire. Today, we rerun a classic Unthinkable episode. Join marketing leaders at companies like Red Bull, Roku, Mailchimp, Adobe, Shopify, Salesforce, and the BBC who get my Marketing Showrunners newsletter: One email per month to help marketers make great original series, like podcasts, video shows, and documentaries, to build passionate audiences. Subscribe at marketingshowrunners.com/subscribe You can also book me to speak at your next event or company meeting: Visit jayacunzo.com/about-jay to learn more, or email speaking@unthinkablemedia.com

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Aug 2019

30 min 58 sec

Mike Lombardi runs one of the best new restaurants on the planet. Hearing him speak, it kinda seems like that's ALL our jobs. Subscribe to our monthly newsletter, all about brands making shows. Subscribers include leaders from Red Bull, Roku, Mailchimp, Salesforce, Shopify, Wistia, and more: marketingshowrunners.com/subscribe Book Jay to speak at your company or event: jayacunzo.com

Aug 2019

52 min 34 sec

Where does innovation fit in boring industries? How do we get creative when things seem to work against us entirely? What happens when the Powers That Be don't seem to want YOU to be? Today, a story from producer Tallie Gabriel about Museum Hack, the organization that's trying to make a centuries old industry with few resources and little sex appeal look a whole lot more like the preferred entertainment destination of young people everywhere. (Seems Unthinkable, no?) Learn more about Museum Hack at https://museumhack.com Follow producer Tallie Gabriel on Twitter @talligator_ or host Jay Acunzo @jayacunzo, or on Instagram @jacunzo Interested in the craft of making great original shows for your brand? Join marketers from Red Bull, Roku, Adobe, Salesforce, Shopify, Wistia, and more who get our monthly newsletter. Subscribe free at marketingshowrunners.com/subscribe

Jul 2019

41 min 5 sec

When we want to innovate, we need to know what to change, when, and how. So, um ... what exactly should we change? Also when? And while we're at it (yep, you guessed it), HOW? In this episode, a deconstruction of one of the most popular shows on the internet, plus two new concepts and frameworks we can use to answer all those questions. For marketers making shows Join leaders at Red Bull, Roku, Adobe, Shopify, Mailchimp, Salesforce, Wistia, LinkedIn, the BBC, and more who get Jay's monthly newsletter, Hidden Gems. It's all about the craft of building original series to create passionate audiences. Join free at marketingshowrunners.com/subscribe Interested in Jay's keynote speaking for your next event? Now booking dates into mid-2020. Inquiries: speaking@unthinkablemedia.com or jayacunzo.com

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Jul 2019

29 min 38 sec