Trade Show University for Virtual & Live Events

By Jim Cermak

All Value, High Energy and Proven Info for those who want better results from their Virtual & Live Trade Shows, Conferences, Expos and Webinars. It's time to get excited about Trade Shows and get what you need to Crush Your Show Goals. Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years in marketing and training, plus his experience planning and exhibiting at 100’s of trade shows, events, expos, conferences and more. The podcast will also feature interviews with industry experts to discuss topics geared to help companies really get better results. “I get a little overly excited talking about trade shows because I know how much time, money, energy and resources go into planning and exhibiting. In most cases it really doesn’t take any more effort to do the right things and get better results,” claims Jim Cermak. “I started this podcast because I want companies to stop setting for average or below average results. I want companies to win and get excited about trade shows again!” Trade Show University is geared toward small- to medium-sized businesses in a B2B setting. However businesses of all sizes, including those marketing to consumers can benefit and find value. Each episode focuses on a specific topic pertinent to trade show exhibitors, and is about 20 minutes long. Many episodes will have Jim bringing his energy while discussing a specific topic, and others will feature industry experts who will share their knowledge and expertise. It’s the quick, high-energy, value-packed approach that is different and makes this podcast a resource professionals will appreciate. To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz. Trade Show University will also be featured on Apple Podcasts, Google Podcasts, Spotify and other podcast outlets.

  1. 1.
    Ep 114 - Creating Memorable Experiences with Lynn Edwards
    33:22
  2. 2.
    Ep 113 - Marketing 101 for Trade Shows with Bryan Lefelhoc
    27:57
  3. 3.
    Ep 112 - Champion-level Success by Mastering the Basics
    10:46
  4. 4.
    Ep 111 - Why You Need to use a CVB or DMO for your Next Event - Michelle Moore of Experience Kissimmee
    20:49
  5. 5.
    Ep 110 - You have a Bad Booth Location! What do you do?
    14:54
  6. 6.
    Ep 109 - Should You Start a Podcast to Build Your Brand? with Mike Morrison
    32:20
  7. 7.
    Ep 108 - Can Covid have a Positive Effect for Exhibitors?
    8:53
  8. 8.
    Ep 107 - Using Run Sheets & Designing the Perfect Event - with Michelle Nicole McNabb
    36:53
  1. 9.
    Ep 106 - Busting Myths! Forget What You Think You Know about Trade Shows!
    13:47
  2. 10.
    Ep 105 - Helping the whole Industry Bounce Back - the National Trade Show Alliance
    35:01
  3. 11.
    Ep 104 - 5 INTEGRITY Habits You Need to WIN at Shows & Events
    13:25
  4. 12.
    Ep 103 - Keys to Get the Most of Hybrid Events - with Anca Trifan of Treefan Events
    29:52
  5. 13.
    Ep 102 - 9 Things to NEVER do at your Event Booth!
    10:43
  6. 14.
    Ep 101 - Unique Destination Spotlight - Puerto Rico Convention Center
    25:50
  7. 15.
    100th Episode Celebration! Looking back, Looking forward & Making a Difference
    31:59
  8. 16.
    Ep 099 - Tips on Picking Promo Items Post-Pandemic - with The Promo Guy Swire Ho
    26:49
  9. 17.
    Ep 098 - CEMA Expert Panel - Road Back 2 Events - hosted by Caesars Entertainment
    1:03:24
  10. 18.
    My Amazing Journey to the 7 Secrets of Trade Show Success
    20:18
  11. 19.
    Ep 096 - The Secret behind Facebook Ads in Lead Gen - with Chuck Sharpsteen
    34:16
  12. 20.
    Ep 095 - 7 Tips to Reduce Show Planning Overwhelm
    11:21
  13. 21.
    Ep 094 - Behind the Scenes at Major Events with International Emcee Maciej Kautz
    41:00
  14. 22.
    Ep 093 - Creating the Black Tie Experience - with Bob Pacanovsky
    25:58
  15. 23.
    Ep 092 - 5 Things You MUST Do after Every Trade Show & Event
    9:26
  16. 24.
    Ep 091 - Event Magic in a Post-Covid world - with Magician Scott Tokar
    33:36
  17. 25.
    Ep 090 - The Power of Building Communities in Business - with Don Browne
    31:45
  18. 26.
    Global Meetings Industry Day 2021 - Las Vegas Panel Discussion
    54:50
  19. 27.
    Ep 088 - Success Story from Live Event! With Forrest Reed
    22:46
  20. 28.
    Ep 087 - Experiencing LIVE Events during the Pandemic - with Danica Tormohlen
    37:01
  21. 29.
    Ep 086 - Industry Update 3/25/21 - Some Good News, Some Bad News
    12:18
  22. 30.
    Ep 085 - GMID preview & the Importance of Live Meetings with Michael Massari
    15:23
  23. 31.
    Industry Update for March 15, 2021 - Wait...is that a LIVE Event??
    11:25
  24. 32.
    Ep 083 - 6 Virtual Event MYTHS & the Facts that Bust Them
    12:31
  25. 33.
    Ep 082 - Secrets to Selecting the right Virtual Event Platform - with Brian Scott & Heather Holst-Knudsen
    47:04
  26. 34.
    Ep 081 - The Elements of Great Branding with Jess Adanich
    26:40
  27. 35.
    Ep 080 - Free Bonuses! Uncommon Success book launch with John Lee Dumas
    17:09
  28. 36.
    Ep 079 - Career Growth & Education Options in Events with Kristin Malek PhD
    37:02
  29. 37.
    Ep 078 - Creative Short Break Ideas to Energize Attendees
    31:07
  30. 38.
    Ep 077 - The Art of (and tips for) Expert Storytelling - with Dave Bricker
    38:05
  31. 39.
    Ep 076 - How the Largest Event Staffer Pivoted thru Covid - with Sheila Wong
    42:23
  32. 40.
    Ep 075 - Find Success by Finding the Gap! With Marcelo Zolessi of CNTV
    36:12
  33. 41.
    Ep 074 - Tips & Trends #5 for crushing Virtual Event Results
    12:19
  34. 42.
    Ep 073 - The ANTI-New Year's Resolution Episode
    20:01
  35. 43.
    Ep 072 - Trade Show & Event Tips from the Pros
    22:57
  36. 44.
    Ep 071 - 6 Shocking & Powerful Lessons from Major Virtual Event
    17:14
  37. 45.
    Ep 070 - Future Event Industry Leader Profile with Linda Tong
    14:26
  38. 46.
    Ep 069 - Future Event Industry Leader Profile with Danielle Bellettiere
    21:23
  39. 47.
    Ep 068 - Future Leader Profile with Sarah Gurney
    14:59
  40. 48.
    Ep 067 - Future Event Industry Leader Profile with Amber Pankey
    17:26
  41. 49.
    Ep 066 - Future Leader Profile with Ferdinando Castro Gonzalez
    21:05
  42. 50.
    Ep 065 - Future Leader Profile with Shiloh Schlauderaff
    15:17

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