Publicity for Pet Businesses

By Rachel Spencer

Hi I'm Rachel and I'm a crazy dog lady. I love talking about pets and writing about pets as a freelance journalist and pet blogger. With the pet industry booming and new and pawsome pet brands being created every day, I now offer tips for pet business owners on ways to promote their work. That might be appearing in mainstream media, so newspapers, magazines, TV and Radio shows and websites. It could be working with new media creators, so bloggers, podcasters or social media influencers. Or creating a blog of your own. As a journalist of 20 years I know what makes a story and what journalists want. And as an award winning pet blogger at https://www.thepawpost.co.uk/, I know what pet owners love to see, read, watch and listen to. On my podcast I'll be sharing how to best promote your business so you can get known, win clients and make money. Tune in each week for tips and advice, interviews from petpreneurs who have been in the spotlight, plus experts in the industry. And if there's a subject you'd like to cover, I'd love to hear from you. Stay in touch on social media @rachelspenceruk on all platforms and thanks for listening! This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

  1. 1.
    How to use a podcast for your local pet service business with Greg Pattison
    47:53
  2. 2.
    What to expect from the Courageous Content planner and event with Janet Murray
    17:57
  3. 3.
    How to use interviews in your pet business content marketing
    26:22
  4. 4.
    Pinterest tips for pet businesses with Tori Mistick
    45:43
  5. 5.
    How to be the perfect podcast guest
    28:49
  6. 6.
    What rescue dogs can teach us about resilience with Marie Yates from Canine Perspective
    37:21
  7. 7.
    Three moments you can use to generate story ideas for your pet business
    21:08
  8. 8.
    What journalists want with Marie Carter Robb from Pets Magazine
    35:00
  1. 9.
    How to get in maximum press coverage in minimum time with Emily Thomas
    44:51
  2. 10.
    What to expect from the Get Your Pet Business in the Press Programme
    27:11
  3. 11.
    Learn how to Get Your Pet Business in the Press in 5 days
    25:30
  4. 12.
    SEO explained for your pet business with Malcolm Maybury
    41:19
  5. 13.
    How to start a podcast for your pet business with Ant McGinley
    1:16:51
  6. 14.
    How much advice should I give away for free in my pet business?
    32:18
  7. 15.
    Get out your way and put your pet business out there with Osmaan Sharif
    55:19
  8. 16.
    15 lessons I've learned in 15 years running a small business
    50:45
  9. 17.
    Sustainability and what it means for your pet business with Jo Baker
    37:37
  10. 18.
    Dealing with summer holidays in your pet business content
    31:42
  11. 19.
    How to run a thriving Facebook group (without the headaches) with Sam Hill
    38:49
  12. 20.
    How to create an effective content strategy for your pet business
    22:56
  13. 21.
    Getting started with LinkedIn for your pet business with Helen Pritchard
    53:47
  14. 22.
    How to deal with criticism from people in your industry
    32:22
  15. 23.
    How to make sure your blog isn't breaking the law with Catherine France
    32:37
  16. 24.
    How to Get Your Pet Business Found on Google 2021
    1:01:21
  17. 25.
    Apps and software to help with your pet business content
    28:20
  18. 26.
    How to get your pet business out there in as many ways as possible with Carol Ashworth
    45:22
  19. 27.
    How to get started with guest blogging for your pet business
    25:57
  20. 28.
    Justine Williams of Our Family Dog on why she created Mumsnet for puppy owners
    35:16
  21. 29.
    How a membership community can raise the profile of your pet business
    29:02
  22. 30.
    How losing her job in lockdown inspired Lisette to start DoggyLottery
    33:17
  23. 31.
    Seven things to consider if you're running a free challenge
    28:08
  24. 32.
    How to use tricks to improve your pics with Liz Gregg
    58:41
  25. 33.
    Using a PR company versus learning how to get your own publicity
    41:46
  26. 34.
    How winning awards can help you get publicity with Kirsty Skeates
    41:21
  27. 35.
    First Birthday! Publicity Tips From Pet Businesses
    19:43
  28. 36.
    How to find your voice in your content with Rikki Sullivan
    42:28
  29. 37.
    Seven ways collaborations can help you promote your pet business
    22:52
  30. 38.
    How to use your content to attract journalists and influencers with Vicky Gunn
    45:24
  31. 39.
    Seven Dos and Don'ts when dealing with journalists
    32:18
  32. 40.
    Getting started with Google Analytics with Vicki Jakes
    45:49
  33. 41.
    How to plan a photoshoot for your pet business
    24:27
  34. 42.
    What does publicity mean in 2021 with May King Tsang
    39:25
  35. 43.
    How to pitch yourself as a podcast guest
    26:40
  36. 44.
    How Karen Boyce secured 30 pieces of publicity for her dog training business
    44:05
  37. 45.
    Why I'm rebuilding the Publicity for Pet Businesses Membership
    59:29
  38. 46.
    How to create a positive mindset for 2021 with Sarah Baxter
    46:53
  39. 47.
    What's happens in the Publicity Challenge for Pet Businesses
    19:34
  40. 48.
    How to plan your publicity for 2021
    26:02
  41. 49.
    Best business podcasts for the pet industry
    22:44
  42. 50.
    Hannah Capon shares how pet professionals can help in the fight against arthritis
    1:11:13

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