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The Business of Authority

By Jonathan Stark and Rochelle Moulton

How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.

  1. 1.
    Heck Yeah Headlines09/21/2020
    41:08
  2. 2.
    Leading vs Exploring09/14/2020
    42:47
  3. 3.
    Defining Scope09/07/2020
    39:43
  4. 4.
    Signs Your Message Isn't Working08/31/2020
    40:59
  5. 5.
    Seeing Differently with Kristin Smedley08/24/2020
    42:43
  6. 6.
    Knowing When To Innovate08/17/2020
    37:51
  7. 7.
    Breaking Into A New Specialty08/10/2020
    39:21
  8. 8.
    The 80/20 Rule08/03/2020
    34:46
  1. 9.
    Engaging A Community07/27/2020
    43:15
  2. 10.
    The Tyranny of Metrics07/20/2020
    30:20
  3. 11.
    The Value Of Brand07/13/2020
    41:25
  4. 12.
    Summer 202007/06/2020
    45:59
  5. 13.
    Setting Up Your Ecosystem06/29/2020
    1:07:52
  6. 14.
    Naming Your Big Idea06/22/2020
    45:13
  7. 15.
    Expressing Your Brand06/15/2020
    1:03:20
  8. 16.
    Selling Services06/08/2020
    34:34
  9. 17.
    The Benefits Of Focus06/01/2020
    52:15
  10. 18.
    Building New Revenue Streams05/25/2020
    46:03
  11. 19.
    Inventing Your Future05/18/2020
    44:16
  12. 20.
    Social Media In Captivity05/11/2020
    39:53
  13. 21.
    Letting Go05/04/2020
    44:47
  14. 22.
    Constructing Your New Normal04/27/2020
    42:08
  15. 23.
    Changing Habits04/20/2020
    36:10
  16. 24.
    Charles Green - Building Trust in Trying Times04/13/2020
    37:45
  17. 25.
    Before You Cut Your Fees...04/06/2020
    44:59
  18. 26.
    Your Implied Promise03/30/2020
    16:52
  19. 27.
    Positioning + Pricing = Profits03/23/2020
    41:24
  20. 28.
    Dealing With Chaos03/17/2020
    34:40
  21. 29.
    How To "Prove" Your Authority03/16/2020
    42:52
  22. 30.
    When Prospecting Builds Authority03/09/2020
    44:47
  23. 31.
    The V Word03/02/2020
    30:30
  24. 32.
    3 Questions to Ask Yourself in the Sales Process02/24/2020
    43:32
  25. 33.
    Positioning vs. Branding02/17/2020
    32:03
  26. 34.
    Time To Write02/10/2020
    44:17
  27. 35.
    Can You Be An Introverted Authority?02/03/2020
    39:21
  28. 36.
    Positioning For Soloists01/27/2020
    58:08
  29. 37.
    April Dunford - Obviously Awesome01/20/2020
    46:28
  30. 38.
    Selling Confidence01/13/2020
    41:08
  31. 39.
    Joe Jacobi - The 5 in 5 Challenge01/06/2020
    45:20
  32. 40.
    Knowing Your Audience12/16/2019
    35:44
  33. 41.
    Is Selling Subscriptions For You?12/09/2019
    54:01
  34. 42.
    Moving From Execution To Strategy12/02/2019
    49:57
  35. 43.
    Five Ways To Specialize11/25/2019
    53:09
  36. 44.
    Who You Need On Your Team11/18/2019
    46:27
  37. 45.
    When Your Niche Turns Into A Rut11/11/2019
    49:08
  38. 46.
    Wrestling with Imposter Syndrome11/04/2019
    40:08
  39. 47.
    The Publishing Challenge10/28/2019
    32:05
  40. 48.
    Getting Better Clients10/21/2019
    43:18
  41. 49.
    Seth Godin - The Generosity of Authority10/14/2019
    42:09
  42. 50.
    Marketing Productively10/07/2019
    56:08
  43. 51.
    Don't Bury The Lead09/30/2019
    23:22
  44. 52.
    Staying Solo09/23/2019
    43:09
  45. 53.
    Do You Do Or Do You Know?09/16/2019
    40:16
  46. 54.
    How To Pivot09/09/2019
    30:34
  47. 55.
    Authority Marketing Round-Up09/02/2019
    58:25
  48. 56.
    Making Time For Marketing08/26/2019
    33:32
  49. 57.
    The Path To Authority08/19/2019
    50:12
  50. 58.
    Why Become An Authority?08/12/2019
    22:52
  51. 59.
    Aligning Your Client Experience With Your Brand08/05/2019
    53:45
  52. 60.
    The Experience Economy Aftermath07/29/2019
    44:41
  53. 61.
    Joe Pine - The Experience Economy07/22/2019
    42:47
  54. 62.
    How To Keep Your Network In Motion07/15/2019
    36:45
  55. 63.
    Is It Marketing BS Or Genius?07/08/2019
    40:36
  56. 64.
    What's The Best Home For Your Content?06/24/2019
    44:11
  57. 65.
    How To Keep Producing Killer Content06/17/2019
    48:54
  58. 66.
    Take Your Summer Back06/10/2019
    31:53
  59. 67.
    Choosing An Unconventional Niche06/03/2019
    48:44
  60. 68.
    The Twilight Zone05/27/2019
    34:13
  61. 69.
    What To Do When You Screw Up05/20/2019
    29:20
  62. 70.
    Trusted Authority05/13/2019
    43:01
  63. 71.
    Charles Green - The Trusted Advisor05/06/2019
    49:54
  64. 72.
    Defining Your Competition04/29/2019
    36:41
  65. 73.
    Packaging Your Expertise (aka Put It In A Box)04/22/2019
    49:52
  66. 74.
    Building Trust04/15/2019
    53:29
  67. 75.
    When To Say Yes (Or No)04/08/2019
    30:26
  68. 76.
    How To Switch Your Niche04/01/2019
    40:45
  69. 77.
    Positioning In 5 Words03/25/2019
    31:35
  70. 78.
    Practical Leverage03/18/2019
    39:53
  71. 79.
    Todd Tresidder - The Leverage Equation03/11/2019
    56:57
  72. 80.
    Relationships Rule The World03/04/2019
    40:26
  73. 81.
    Deciding Whose Voice To Listen To02/25/2019
    41:30
  74. 82.
    Should You Build A Course?02/18/2019
    54:17
  75. 83.
    The Authority Mindset02/11/2019
    35:33
  76. 84.
    Humane Selling02/04/2019
    34:08
  77. 85.
    Speaker vs. Consultant01/28/2019
    38:55
  78. 86.
    Location (Mostly) Doesn't Matter01/21/2019
    29:56
  79. 87.
    How Do You Know When To "Kill" Something?01/14/2019
    34:45
  80. 88.
    Raising Your Rates01/07/2019
    41:09
  81. 89.
    David A. Fields - Making Your Business Work For You12/31/2018
    40:05
  82. 90.
    What Kind Of Growth Do You Want?12/17/2018
    29:08
  83. 91.
    Testing With A Tweet12/10/2018
    22:52
  84. 92.
    Paul Jarvis - Company of One12/03/2018
    44:11
  85. 93.
    Anatomy Of A Best Seller11/26/2018
    39:18
  86. 94.
    How to Market Yourself Without Feeling Like a Sleaze11/19/2018
    35:32
  87. 95.
    Chris Do - Disrupting Design Education11/12/2018
    46:23
  88. 96.
    The Difference Between Freelancers and Business Owners11/05/2018
    44:13
  89. 97.
    Systems For Building Your Authority Business - Part 210/29/2018
    25:34
  90. 98.
    Systems For Building Your Authority Business - Part 110/22/2018
    32:13
  91. 99.
    James Clear - Atomic Habits10/15/2018
    32:41
  92. 100.
    Why Specialists Rule10/08/2018
    37:53
  93. 101.
    Top 10 Tools For Building Your Authority Business10/01/2018
    48:58
  94. 102.
    How To Kick-Off A Successful Launch09/24/2018
    40:34
  95. 103.
    Asking For Testimonials09/17/2018
    21:19
  96. 104.
    Staying Creative09/10/2018
    34:00
  97. 105.
    Should You Start A Podcast?09/03/2018
    37:17
  98. 106.
    Selling More: Optimizing For Conversations08/27/2018
    40:02
  99. 107.
    Should You Use A VA To Grow Your Business?08/20/2018
    45:14
  100. 108.
    The Wisdom Of Taking A Break08/13/2018
    38:41
  101. 109.
    What You Think You're Selling Ain't What Your Clients Are Buying08/06/2018
    33:19
  102. 110.
    You Might Have A Positioning Problem If...07/30/2018
    24:10
  103. 111.
    Choosing Your Best War Stories07/23/2018
    26:04
  104. 112.
    Getting Paid To Market Yourself07/16/2018
    48:12
  105. 113.
    Jill Konrath - Getting Paid To Give (Almost) Everything Away07/09/2018
    47:58
  106. 114.
    Writing A Kick-Ass Bio07/02/2018
    42:38
  107. 115.
    Should You Be A Thought Leader?06/25/2018
    34:07
  108. 116.
    Declare Your Vision06/18/2018
    35:48
  109. 117.
    The Quest For Perfect06/11/2018
    40:19
  110. 118.
    Speaking 101: Strategies and Tactics to Build Your Authority06/04/2018
    46:07
  111. 119.
    Building A Product/Service Ladder05/28/2018
    44:44
  112. 120.
    Your Ridiculously Reliables05/21/2018
    12:43
  113. 121.
    Working Solo vs Starting a Firm05/14/2018
    28:50
  114. 122.
    True Fans05/07/2018
    24:36
  115. 123.
    Daily Writing Practice: Brilliant or Insane?04/30/2018
    54:09
  116. 124.
    Uncovering Your Client Avatar04/23/2018
    30:05
  117. 125.
    How Easy Do You Make It To Work With You?04/16/2018
    28:15
  118. 126.
    Why You Need A Content Inventory04/09/2018
    21:40
  119. 127.
    Creating Leverage04/02/2018
    36:00
  120. 128.
    Establishing Your Point Of View03/26/2018
    37:00
  121. 129.
    Ramona Russell - How To Get More Media Attention03/19/2018
    58:15
  122. 130.
    Accepting Risk (And Charging For It)03/12/2018
    41:41
  123. 131.
    Building Your Circle03/05/2018
    37:04
  124. 132.
    Offending People02/26/2018
    25:30
  125. 133.
    When to Invest in Your Business02/19/2018
    24:32
  126. 134.
    Should You Write a Book?02/12/2018
    36:31
  127. 135.
    Validating Your Idea02/05/2018
    30:56
  128. 136.
    Madalyn Sklar - Building Community01/29/2018
    40:17
  129. 137.
    How Long Should You Keep A Client?01/22/2018
    31:32
  130. 138.
    Unretirement01/15/2018
    24:07
  131. 139.
    Intro to Value Pricing01/08/2018
    44:49
  132. 140.
    Business Models01/08/2018
    35:09
  133. 141.
    Blair Enns - Pricing Creativity01/08/2018
    44:14
  134. 142.
    Redesigning Your Website01/08/2018
    28:00
  135. 143.
    Authenticity01/08/2018
    30:06
  136. 144.
    Getting Your Name Out01/08/2018
    38:21
  137. 145.
    Finding Your Sweet Spot01/08/2018
    27:25
  138. 146.
    Niching Down01/08/2018
    31:29
  139. 147.
    Uncovering Your Big Idea01/08/2018
    29:44
  140. 148.
    The Big Idea01/08/2018
    19:13

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