Designer Boss

Anna Dower / Emma Kate

Whaddya get when a cake-munchin’, success-slayin’ graphic designer (Anna Dower) joins forces with the designer’s sensei for mastering the wonderful world of web (Emma Kate)? Easy: Success*.

Spoken, served, and dished up for you in a fun, live workshop-style podcast that’ll have you begging for more.

All Episodes

A professional, beautiful and high-converting website can be the ultimate marketing tool for your design business. But not just any website will do. It’s important to be strategic and include a few super important things to convince your ideal clients you’re the designer for them. In this episode, we share 5 website must-haves every design biz website should include.HOSTS / GUESTS:Anna Dowerhttps://annadower.comInsta: @annacreativementorFB: @annadowercreativementorEmma Katehttps://emmakate.coFB & Insta: @hiemmakateRESOURCES:Designer Boss Website Templates: https://designerboss.co/shop/About WordPress Page Builders: https://emmakate.co/discover-why-wordpress-page-builders-are-a-designers-dream/WANT MORE?Check out these goodies!Designer Boss-Ladies FB Group: https://www.facebook.com/groups/designerbossladiesDesigners Learning Web Dev FB Group: https://www.facebook.com/groups/DesignersLearningWebDevDesigner Boss Summit: https://designerboss.co

Sep 29

22 min 30 sec

We’re asked all the time: “how do I actually get people to my website?” So today we’re talking all things sales funnels. We totally get the terms ‘sales funnels’ and ‘build your list’ can sound daunting, dry and even a bit cringe but we’re determined to show you why having a funnel is super important for your design business, and how it’ll make your ideal clients fall in love with you.HOSTS / GUESTS:Anna Dowerhttps://annadower.comInsta: @annacreativementorFB: @annadowercreativementorEmma Katehttps://emmakate.coFB & Insta: @hiemmakateRESOURCES:Subscribe to Anna’s highest-converting funnel: https://annadower.com/sales-kit-template-for-designers/Subscribe to Emma’s highest-converting funnel: https://emmakate.co/roadmap/Buy Anna’s short course Sales funnel Starter Kit: https://annadower.com/product/sales-funnels-starter-kit/Tools we use:ActiveCampaign: https://www.activecampaign.com/Deadline Funnel: https://www.deadlinefunnel.com/SendTric: https://www.sendtric.com/Divi: https://www.elegantthemes.com/gallery/divi/WANT MORE?Check out these goodies!Designers Learning Web Dev FB Group: https://facebook.com/groups/DesignersLearningWebDevDesigner Boss-Ladies FB Group: https://facebook.com/groups/designerbossladiesDesigner Boss Summit: https://designerboss.co

Sep 15

32 min 34 sec

Kat took the leap to full-time in her design biz less than a year ago and she just hit her first $10K+ month. In this episode, we chat with the lovely Kat about how she did it, the ups and downs of her design career, and how she created a business that not only pays the bills but that she loves too.HOSTS / GUESTS:Katrina Potterhttps://littleblackkat.com.auFB & Insta: @LittleBlackKatCreativeAnna Dowerhttps://annadower.comInsta: @annacreativementorFB: @annadowercreativementorEmma Katehttps://emmakate.coFB & Insta: @hiemmakateWANT MORE?Check out these goodies!Designers Learning Web Dev FB Group: https://facebook.com/groups/DesignersLearningWebDevDesigner Boss-Ladies FB Group: https://facebook.com/groups/designerbossladiesDesigner Boss Summit: https://designerboss.co

Sep 1

22 min 33 sec

Samantha Murdoch is not only a talented designer but also a qualified design teacher and one of the things she helps students with is overcoming creative blocks. In this episode, Sam shares her best tips & tricks for working through blocks and sparking creativity in our work & life in general.HOSTS / GUESTS:Samantha Murdochhttps://pretty-bird-creative.comInsta: @prettybird.creativeFB: @prettybirdcreativeAnna Dowerhttps://annadower.comInsta: @annacreativementorFB: @annadowercreativementorEmma Katehttps://emmakate.coFB & Insta: @hiemmakateWANT MORE?Check out these goodies!Designers Learning Web Dev FB Group: https://facebook.com/groups/DesignersLearningWebDevDesigner Boss-Ladies FB Group: https://facebook.com/groups/designerbossladiesDesigner Boss Summit: https://designerboss.co

Aug 18

29 min 42 sec

Do you feel like you can only really work with clients in your local area? If so, this is the podcast for you. In this episode, we share our experiences and our best tips & tools for attracting and working with clients all around the globe. The digital world is your oyster!HOSTS / GUESTS:Anna Dower ≫ Creative MentorInsta:@annacreativementorFB:@annadowercreativementorEMMAKATE.coFB & Insta:@hiemmakateRESOURCES:1. Emma’s In-person Meeting Request Email Reply Template - Option 1 CHARGE2. Emma’s In-person Meeting Request Email Reply Template - Option 2 FREEWANT MORE?Check out these goodies!Designers Learning Web Dev FB Group: Designers Learning Web Dev FB Group:Facebook GroupsDesigner Boss-Ladies FB Group: Facebook GroupsDesigner Boss Summit: Designer Boss Digital Summit

Aug 4

22 min 42 sec

We’ve both been in a bit of a funk in 2021, making finding the motivation to work really hard at times. In this episode, we share our REAL stories (not the Insta highlights) along with the best advice and tips that helped us get back on track.HOSTS / GUESTS:Anna Dowerhttps://annadower.comInsta: @annacreativementorFB: @annadowercreativementorEmma Katehttps://emmakate.coFB & Insta: @hiemmakateWANT MORE?Check out these goodies!Designers Learning Web Dev FB Group: https://facebook.com/groups/DesignersLearningWebDevDesigner Boss-Ladies FB Group: https://facebook.com/groups/designerbossladiesDesigner Boss Summit: https://designerboss.co

Jul 21

19 min 1 sec

In this ep, Anna chats with the one and only Kelli Ponting. Kelli (and her fab team of creatives) developed the Brand Discovery Kit, a set of tools that lets any designer, brand specialist or marketer lead a client through a practical and interactive workshop to identify and define a brand. The kit was developed for use in her own business - The Marketing Lab - an agency specialising in the franchise industry. When fellow creatives saw, loved (and borrowed!) the kit, Brand Discovery Kit was born.Kelli holds an MBA and post-grad qualifications in branding from Columbia University.HOSTS / GUESTS:Kelli Ponting https://branddiscoverykit.comAnna Dowerhttps://annadower.com/FB & Insta: @annacreativementorRESOURCES:Designer Boss Summit: http://designerboss.co/WANT MORE?Check out these goodies!Designers Learning Web Dev FB Group: https://www.facebook.com/groups/DesignersLearningWebDevDesigner Boss-Ladies FB Group: https://www.facebook.com/groups/designerbossladiesDesigner Boss Summit: https://designerboss.co

Feb 1

22 min 12 sec

During the Summit Speaker Series, we chat with some of the design biz experts who’ll be speaking at our upcoming Designer Boss Summit.In this ep, Emma chats with Liz Illg, a multi-industry entrepreneur with both brick-and-mortar businesses as well as several online businesses including her own consulting business and boutique marketing agency. Emma & Liz chat about how Liz scaled her businesses and how designers like us can too by documenting, delegating, and outsourcing to build a biz we love.HOSTS / GUESTS:Liz Illghttps://www.lizillg.comInsta: @liz.illgEmma Katehttps://emmakate.coFB & Insta: @hiemmakateRESOURCES:Get your FREE ticket to the Designer Boss Summit: https://designerboss.coLoom: https://www.loom.comTrainual: https://trainual.comGoogle Sites: https://workspace.google.com/intl/en_au/products/sitesWANT MORE?Check out these goodies!Designer Boss-Ladies FB Group: https://www.facebook.com/groups/designerbossladiesDesigners Learning Web Dev FB Group: https://www.facebook.com/groups/DesignersLearningWebDevDesigner Boss Summit: https://designerboss.co

Jan 28

35 min 10 sec

During the Summit Speaker Series, we chat with some of the design biz experts who’ll be speaking at our upcoming Designer Boss Summit.In this ep, Emma chats with her go-to SEO gal pal Despina Gav. Despina is an SEO whiz, mentor, and eCourse boss. Through her biz SEO Meets Design and her flagship eCourse SEO For Designers, this lovely lady boots the jargon and tech nerdery out the door, breaking down SEO concepts in plain English so us designers can feel confident talking the SEO talk too.HOSTS / GUESTS:Despina Gavhttps://seomeetsdesign.comSEO Savvy Designers FB Group: https://www.facebook.com/groups/seosavvydesignersEmma Katehttps://emmakate.coFB & Insta: @hiemmakateRESOURCES:SEO Meta In One Click Chrome Extension: https://chrome.google.com/webstore/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhcDespina’s FB Group: https://www.facebook.com/groups/seosavvydesignersSEO For Designers Course: https://emmakate.co/seo-for-designers/Despina’s blog post on SEO mistakes + Free Download: https://emmakate.co/top-3-seo-mistakes-web-designers-make-how-to-fix-them/WANT MORE?Check out these goodies!Designers Learning Web Dev FB Group: https://www.facebook.com/groups/DesignersLearningWebDevDesigner Boss-Ladies FB Group: https://www.facebook.com/groups/designerbossladiesDesigner Boss Summit: https://designerboss.co

Jan 27

23 min

During the Summit Speaker Series, we chat with some of the design biz experts who’ll be speaking at our upcoming Designer Boss Summit.In this ep, Emma chats with the one and only Josh Hall. Josh is a web mentor, Divi expert, eCourse boss, and host of the Josh Hall Web Design Show podcast. Josh & Emma share their lessons learned from working from home for over a decade, as well as their best tips for finding that ever-illusive work/life balance.Josh will be talking about “How to Run Your Web Design Business (and Keep Your Sanity)” at the Designer Boss Summit.HOSTS / GUESTS:Josh Hallhttps://joshhall.coEmma Katehttps://emmakate.coFB & Insta: @hiemmakateRESOURCES:Designer Boss Summit: http://designerboss.co/Josh’s Blog Post: https://joshhall.co/027-how-to-stay-productive-and-sane-working-from-home/WANT MORE?Check out these goodies!Designers Learning Web Dev FB Group: https://www.facebook.com/groups/DesignersLearningWebDevDesigner Boss-Ladies FB Group: https://www.facebook.com/groups/designerbossladiesDesigner Boss Summit: https://designerboss.co

Jan 26

33 min 49 sec

During the Summit Speaker Series, we chat with some of the design biz experts who’ll be speaking at our upcoming Designer Boss Summit.In this episode, Anna chats with Reagan from G'day Frank about his design biz journey, the highs & lows and lessons learnt along the way. Frank is a brand identity designer from Sydney, Australia and runs his own business, G'day Frank. He has worked with big brands like Disney, Volkswagen, The BBC, Qantas and Facebook. But none of that compared to the challenge of starting his own business in 2018.Frank will be talking about “Giving Design Clients 10 Good Reasons to Love & Trust You!” at the Designer Boss Summit.HOSTS / GUESTS:Anna Dowerhttps://annadower.comInsta: @annacreativementorFB: @annadowercreativementorG'day Frankhttps://www.gdayfrank.com/FB & Insta: @gdayfrankWANT MORE?Check out these goodies!Designer Boss-Ladies FB Group: https://www.facebook.com/groups/designerbossladiesDesigners Learning Web Dev FB Group: https://www.facebook.com/groups/DesignersLearningWebDevDesigner Boss Summit: https://designerboss.co

Jan 25

39 min 40 sec

During the Summit Speaker Series, we chat with some of the design biz experts who’ll be speaking at our upcoming Designer Boss Summit.In this ep, Anna chats with your buddy. Meg Lewis. Meg is a designer mixing comedy with performance to make the world a happier place through brand design, podcasts, workshops, pop-ups, and videos. Meg hosts the comedy mindfulness podcast Sit There & Do Nothing and the design podcast Overtime. Meg also wrote Full Time You, a personal brand and career fulfillment workbook and video series!Meg will be talking about "How to get paid by being yourself" at the Designer Boss Summit.HOSTS / GUESTS:Anna Dowerhttps://annadower.comInsta: @annacreativementorFB: @annadowercreativementorMeg Lewishttps://meglewis.com/FB & Insta: @yourbuddymegWANT MORE?Check out these goodies!Designer Boss-Ladies FB Group: https://www.facebook.com/groups/designerbossladiesDesigners Learning Web Dev FB Group: https://www.facebook.com/groups/DesignersLearningWebDevDesigner Boss Summit: https://designerboss.co

Jan 24

42 min 59 sec

In this episode, Anna & Emma discuss 4 ways you can easily increase your design biz income today.HOSTS / GUESTS:Anna Dowerhttps://annadower.comInsta: @annacreativementorFB: @annadowercreativementorEmma Katehttps://emmakate.coFB & Insta: @hiemmakateRESOURCES:Anna’s Useful Tools page: https://annadower.com/tools/Emma’s Useful Tools page: https://emmakate.co/useful-tools/Pat Flynn Useful Tools page: https://www.smartpassiveincome.com/resources/tools/WANT MORE?Check out these goodies!Designer Boss-Ladies FB Group: https://www.facebook.com/groups/designerbossladiesDesigners Learning Web Dev FB Group: https://www.facebook.com/groups/DesignersLearningWebDevDesigner Boss Summit: https://designerboss.co

Jan 13

14 min 13 sec

In this episode, Anna & Emma break down their warming up and onboarding processes from enquiry to discovery. The must-haves, painful mistakes, and why sticking to your process is so darn important. Shout out to Dannielle Green for sending us your question.HOSTS / GUESTS:Anna Dowerhttps://annadower.comInsta: @annacreativementorFB: @annadowercreativementorEmma Katehttps://emmakate.coFB & Insta: @hiemmakateRESOURCES:Emma’s Project Enquiry Form: https://hola.net.au/project-enquiry-1-pageAnna’s Price List Template: https://annadower.com/sales-kit-template-for-designers/WANT MORE?Check out these goodies!Designer Boss-Ladies FB Group: https://www.facebook.com/groups/designerbossladiesDesigners Learning Web Dev FB Group: https://www.facebook.com/groups/DesignersLearningWebDevDesigner Boss Summit: https://designerboss.co

Dec 2020

22 min 4 sec

In this episode Anna & Emma chat confidence! We give you the low-down on how to cultivate self-confidence in an intentional way in your design business.Shout out to René Veno from the DBL Squad for sending us your question.HOSTS / GUESTS:Anna Dowerhttps://annadower.comInsta: @annacreativementorFB: @annadowercreativementorEmma Katehttps://emmakate.coFB & Insta: @hiemmakateRESOURCES:The DBL Squad Membership: https://annadower.com/dblsquadwaitlist/WANT MORE?Check out these goodies!Designer Boss-Ladies FB Group: https://www.facebook.com/groups/designerbossladiesDesigners Learning Web Dev FB Group: https://www.facebook.com/groups/DesignersLearningWebDevDesigner Boss Summit: https://designerboss.co

Dec 2020

17 min 51 sec

In this episode, Anna and Emma discuss how to change your design biz niché without fear & stress!• Make sure you are 100% committed to your new niché before making the change• Figure out if you need new branding• Do the foundational stuff that you do for your clients - it is important• Make sure you do all these important tech things tooHOSTS:Anna Dowerhttps://annadower.comInsta: @annacreativementorFB: @annadowercreativementorEmma Katehttps://emmakate.coFB & Insta: @hiemmakateWANT MORE?Check out these goodies!Designer Boss-Ladies FB Group: https://www.facebook.com/groups/designerbossladiesDesigners Learning Web Dev FB Group: https://www.facebook.com/groups/DesignersLearningWebDevDesigner Boss Summit: https://designerboss.co

Dec 2020

12 min 1 sec

In this episode, Anna and Emma discuss dealing with excessive revisions and scope creep when it comes to designing for your clients..HOSTS / GUESTS:Anna Dowerhttps://annadower.comInsta: @annacreativementorFB: @annadowercreativementor.Emma Katehttps://emmakate.coFB & Insta: @hiemmakate.RESOURCES:Anna's email script: https://bit.ly/annascriptsEmma's email script: https://bit.ly/emmaoutofscope.WANT MORE?Check out these goodies!Designer Boss-Ladies FB Group: https://www.facebook.com/groups/designerbossladiesDesigners Learning Web Dev FB Group: https://www.facebook.com/groups/DesignersLearningWebDevDesigner Boss Summit: https://designerboss.co

Nov 2020

17 min 4 sec

Live & learn from the biggest mistakes we have made in our own design businesses.Anna & Emma spill the tea on their most difficult design clients and how you can learn from their mistakes..HOSTS / GUESTS:Anna Dowerhttps://annadower.comInsta: @annacreativementorFB: @annadowercreativementor.Emma Katehttps://emmakate.coFB & Insta: @hiemmakate.WANT MORE?Check out these goodies!Designer Boss-Ladies FB Group: https://www.facebook.com/groups/designerbossladiesDesigners Learning Web Dev FB Group: https://www.facebook.com/groups/DesignersLearningWebDevDesigner Boss Summit: https://designerboss.co

Oct 2020

21 min 37 sec

In this episode Anna Dower & Emma Kate discuss their own personal journey's from uni student to studio designer to designer boss entrepreneur including the ups & downs and ins & outs..HOSTS / GUESTS:Anna Dowerhttps://annadower.comInsta: @annacreativementorFB: @annadowercreativementor.Emma Katehttps://emmakate.coFB & Insta: @hiemmakate.WANT MORE?Check out these goodies!Designer Boss-Ladies FB Group: https://www.facebook.com/groups/designerbossladiesDesigners Learning Web Dev FB Group: https://www.facebook.com/groups/DesignersLearningWebDevDesigner Boss Summit: https://designerboss.co

Oct 2020

28 min 24 sec

With a regular buffet of brilliance designed to solve your burning WTF biz worries, we’ll show you how to harness our tried-and-tested experiences and hard-earned lessons while you soak up everything we know about building a successful design biz..HOSTS / GUESTS:Anna Dowerhttps://annadower.comInsta: @annacreativementorFB: @annadowercreativementor.Emma Katehttps://emmakate.coFB & Insta: @hiemmakate.WANT MORE?Check out these goodies!Designer Boss-Ladies FB Group: https://www.facebook.com/groups/designerbossladiesDesigners Learning Web Dev FB Group: https://www.facebook.com/groups/DesignersLearningWebDevDesigner Boss Summit: https://designerboss.co

Oct 2020

14 min 19 sec