The How of Business - How to start, run & grow a small business.

Henry Lopez

The HOW of Business is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start, run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers. We will release a new episode every week on Monday mornings.

0: Introduction to "The How of Business" podcast
Trailer 10 min 52 sec

All Episodes

Small business owner and former marketing professional shares her story: Angela Wagner, founder of YogaSport and other ventures under her Angela Wagner brand. She shares her entrepreneurial journey, some tips on starting and running a successful small business, and her latest venture called Spark!

Apr 2016

33 min 49 sec

Online marketing advice from a digital marketing expert. Guest: Andre Perreault, President and Partner at Syncro Marketing. They provide Digital Marketing, Advertisement, Design and Optimization services for their business clients. Andre shares his entrepreneurial journey and discusses Digital Marketing for small businesses.

Apr 2016

37 min 32 sec

The big question "are you ready to become your own boss?" Henry & David share their experiences transitioning from the corporate world to becoming small business owners. What is holding you back?

Apr 2016

37 min 1 sec

Henry Lopez and David Begin introduce themselves and The How of Business podcast. Typical episodes will be between 30 and 45 minutes long, and we will release at least one new episode every Monday morning. Our intended audience is anyone who dreams or plans to become their own boss, and existing small business owners and entrepreneurs.

Apr 2016

10 min 52 sec

Engineering consulting firm business owner shares his story: Paul Beers, founder of GCI Consultants, the leader in specialized consulting services for new and existing buildings worldwide. Paul shares his insights on starting and growing a successful consulting business.

Apr 2016

29 min 8 sec

Ideation - the process of creating and developing new business ideas. How do you develop new business ideas, and then how do you prove and execute that idea to develop a successful business?

Apr 2016

41 min 47 sec

Franchising attorney shares tips and advice for small business owners: Earsa Jackson, an attorney and partner with Strasburger and an expert on franchise law. Earsa shares some valuable knowledge and tips for businesses that are considering offering franchises.

May 2016

33 min 35 sec

Small business owner shares his story and transition from corporate world to entrepreneur: Steve Alexander, owner of Private Water Fishing a member-based fishing club that offers a superior outdoor experience and some of the best bass fishing in Texas! Steve shares his experiences with becoming his own boss and managing his successful small business.

May 2016

44 min 12 sec

Business partnership success & challenges...we share our experiences with partnering, why we prefer to partner, and some tips for doing so successfully.

May 2016

31 min 43 sec

Online and Social Media Marketing and how we have used it to start and grow our small businesses.

May 2016

32 min 5 sec

Marketing and business development expert: Tom Nunez, President Elect of the Dallas Fort Worth American Marketing Association. Tom has many years of expertise in marketing and business development and has led various organizations and his multiple entrepreneurial ventures.

May 2016

40 min 35 sec

Franchising expert and small business owner: Kit Vinson, co-founder of FranMan, specializing in developing Operations Manuals for franchisors. Kit shares his entrepreneurial journey and valuable advice for businesses considering franchising their concept.

May 2016

48 min 5 sec

Call to Action marketing and advertisement methods we have applied at our small businesses, including direct response ads, direct mail, and other marketing techniques. 

May 2016

41 min 17 sec

Live Streaming (Periscope, Facebook Live, etc.) & Online Marketing Expert Alessandra Colaci interview. She shares her entrepreneurial journey and expert marketing advice for small business owners. She is the founder of Influence Buz, which helps businesses increase their reach and collaborate with influencers to develop unique content for live streaming, social media, and online marketing.

May 2016

47 min 9 sec

How do you deliver Remarkable Customer Service? We discuss and define Remarkable Customer Service, including tips and techniques for delivering it consistently in your small business. 

May 2016

48 min 34 sec

Online Marketing and Social Media expert: Janay Oliver, founder of My719Moms.com. Janay shares her insights and knowledge about online marketing and social media practices for small business owners.

May 2016

30 min 26 sec

There are three critical benefits that we believe you should consider when evaluating and selecting a franchise that’s right for you: the brand, the leverage, and the systems.

Jun 2016

9 min 12 sec

Virtual Assistants, Virtual Offices, Back-Office Services - how the small business owner can use virtual services to outsource low-value tasks and focus on growing the business. Tobie Beck, Executive Director with PrideGroupCo, share advice and tips for small business owners. 

Jun 2016

33 min 50 sec

Franchise Consultant and FranNet DFW owner shares her story and advice for those considering buying a franchise business.

Jun 2016

33 min 15 sec

Lead Generation and Online Marketing expert joins us to share advice and tips for small business owners. David Ristuccia with Bold Digital Marketing is our featured guest this week!

Jun 2016

38 min 13 sec

Introduction to Marketing Planning for small business owners. David & Henry share their advice on how to plan for your limited marketing and advertising budgets.

Jun 2016

39 min 1 sec

Business Coach, Business Owner and best selling Author: Kelly Roach. In this episode we interview Kelly Roach, author of "Unstoppable - 9 Principles for Unlimited Success" and the founder of Kelly Roach Coaching. She also hosts an informative podcast called Unstoppable Success Radio. In this interview she shares highlights from her book, and tips and advice for small business owners and professionals.

Jun 2016

41 min 50 sec

Discussion of the personal and business productivity tools, systems and resources we use to stay organized and operate our small businesses. As small business owners we must be aware of our strengths and weaknesses, and implement systems, tools and leverage other people to complement our weaknesses.

Jul 2016

39 min 23 sec

Franchise Consultant and Author of "The Franchise MBA", Nick Neonakis is our guest on this episode. Considering investing in a franchise? He shares valuable advice and guidance on franchising. Listen for the FREE offer from Nick!

Jul 2016

46 min 26 sec

Tim Sanders, best selling author and speaker joins us to discuss his latest book: Dealstorming. He shares advice for small business owners on solving problems and winning new business. "Dealstorming" is Tim Sanders’ term for a structured, scalable, repeatable process that can break through any sales (or other business challenge) deadlock. It's brainstorming with a lot more process around it. He calls it “a Swiss Army knife for today’s toughest sales & business challenges.” It fixes the broken parts of the brainstorming process and reinvigorates account management and small business owners for today's increasingly complicated environments.

Jul 2016

52 min

Business Coach & Networking Expert Erica Castner is our guest. She shares tips and advice for small business owners, and her own story of transitioning from her career to becoming her own boss. She helps professionals and business owners identify and overcome the limiting anchors that hold them back from achieving success.

Jul 2016

36 min 48 sec

Delegating effectively is critical to growing your small business. Henry & David discuss tips and techniques on how to improve your delegation skills. Download the Delegation Form from our show notes page: www.TheHowOfBusiness.com 

Jul 2016

34 min 14 sec

Online marketing expert shares advice for small business owners. His company, Expert Engines.co, works with small businesses to help them execute effective online marketing campaigns. He explains why the post click experience, and commitment, are critical to the success of a campaign.

Jul 2016

44 min

Customer Service & Direct Response Marketing Expert, Author, and Small Business Owner - Vance Morris is our guest. He spent 10 years a Disney World developing his customer service expertise, and he currently owns a carpet cleaning business and a consulting business.

Aug 2016

52 min 11 sec

How to hire remarkable employees for your small business – Part 1.  The process, tips, techniques and best practices for effective hiring. This episode focuses on creating the job description, job postings, and the screening and interview process. On the show notes page (www.TheHowOfBusiness.com) download an example Job Description and Job Posting.

Aug 2016

36 min 3 sec

LinkedIn for small business owners. Networking expert Mike Shelah shares tips for using LinkedIn to build your personal & business network and grow your business. Mike’s consulting business teaches professionals and small business owners how to leverage the power of LinkedIn to generate contacts and leads. He also shares his entrepreneurial story, transitioning from a successful sales career to becoming his own boss.

Aug 2016

32 min 11 sec

How to hire remarkable employees for your small business – Part 2.  The process, tips, techniques and best practices for effective hiring. This episode focuses on assessment tools, and the 2-step interview process.

Aug 2016

32 min 17 sec

From Air Force Pilot to Franchise Business Owner – Matt Miller shares his entrepreneurial journey. He became his own boss after being frustrated by unrealistic expectations at his last sales position. He started his small business on the side, and bootstrapped and grew it into School Spirit Vending – a franchise business on the cutting edge of both the vending and school fundraising industries. Matt believes in taking decisive action and growing his business through relatively low risk investments. Visit the Show Notes pages for this episode at TheHowOfBusiness.com for a FREE download offer from Matt.

Aug 2016

46 min 57 sec

Blogging & online content expert, and small business owner Kellen Kautzman is our guest. He went from school teacher to becoming his own boss, and now owns a successful online marketing agency. Kellen shares his entrepreneurial journey and tips & advice on how to create and share content online to help you start and grow your small business. He helps his clients with internet marketing, including content creation, and Search Engine Optimization (SEO).

Aug 2016

41 min 32 sec

A Customer Service Manifesto is critical to delivering remarkable experiences in your small business. It’s your declaration of what you stand for and is the basis of your company’s culture. In this short episode Henry highlights the “6 Steps to Deliver Remarkable Service” and you can download our Customer Experience Manifesto from the show notes page.

Aug 2016

14 min 50 sec

Small business failure shared and dissected. Henry & David discuss their recent business failure and closing of one of their restaurant locations. They share the emotional aspects of this failure as entrepreneurs, and lessons learned – what they missed, what they considered in deciding to close the location, and what they will do differently in future small business ventures. As a small business owner you must plan to succeed but be prepared for failure – it’s how to you respond to inevitable failures that determines your ultimate success as an entrepreneur.

Aug 2016

53 min

Husband & Wife team share their entrepreneurial journey, why they enjoy working together, and how they do it successfully. Their first joint venture was a barter exchange business. They sold that small business and started other businesses and a podcast show of their own – Together 24/7 with Barry & Catherine Cohen. Key to their successful business partnership is knowing each other’s strengths and weaknesses, and always having fun!

Aug 2016

42 min 40 sec

How to use virtual assistants to start & grow your small business, and organization tips to make you more effective. Gina Horkey explains how small business owners can use virtual assistants to grow their business, and the tools and systems she uses in her business to stay organized and productive.  She also shares how she became her own boss by growing her small business, and tips & advice for other entrepreneurs. She believes “you too can start living the life you want, without having to be filthy rich or waiting to retire."

Sep 2016

35 min 59 sec

Build your business through referrals. Serial Entrepreneur, Business Author, Speaker & Management Consultant Tim Templeton shares stories from his journey to becoming his own boss and how you can start & grow your small business through referrals. He is the author of “The Referral of a Lifetime” from the Ken Blanchard Series. He advises that we take the dollar sign off our forehead, and help others first! He has developed a proven system to develop Qualified Pre-Endorsed Referrals for your business. Henry Lopez is the host of this episode of The How of Business podcast – dedicated to helping you start, run and grow your small business.

Sep 2016

42 min 21 sec

Website basics for small business. The essentials of websites for the non-technical entrepreneur. Do you build it or hire someone to build it for you? The objective of a website is to convert – getting the visitor to buy, subscribe, call, inquire or visit your business. Is your website responsive and mobile-friendly and why does that matter? Where do you start and what are the most important considerations for a website to help you grow your small business? Henry Lopez & David Ristuccia (with Bold Digital Marketing) are your hosts for this episode of The How of Business – the podcast focused on helping your start, run and grow your small business.

Sep 2016

59 min 29 sec

Is your business ready for an exit? You may decide to sell your business, a life event may force a change, or you may want to transition it the next generation. Preparing for these eventual business events requires an Exit Strategy. Randy Long (Entrepreneur, CPA, Lawyer, Financial Planner, Author) shares tips & advice for small business owners to prepare your business for a successful exit. Randy’s latest business book is “The BraveHeart Exit, 7 Steps to Creating Your Family Business Legacy”. Randy Long, and his firm Long Business Advisors, assist with managing the sale of a business, helping entrepreneurs prepare their business for sale or transition, and coaching & consulting to help people grow their small business. Henry Lopez is the host of this episode of The How of Business podcast – dedicated to helping you start, run and grow your small business.

Sep 2016

40 min 16 sec

Stay-at-home Mom, Virtual Business owner, Podcasting expert – Jessica Rhodes, founder & CEO of Interview Connections, shares her entrepreneur story and tips & advice for small business owners. She’s the host of the Rhodes to Success podcast and co-host of The Podcast Producers. She explains how podcasting can help you start & grow a small business. Freedom of time is what she values most about being her own boss, and commitment to her business idea was key to her business success. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business.

Sep 2016

44 min 36 sec

Assumptions are limiting, and learning from other entrepreneurs is critical to growing your small business. Spending time with other business owners in your industry is one way to expand your thinking and improve your operations. David shares his recent experience touring car wash businesses in Europe, and tips for all business owners on how to learn from others in your industry.   David Begin and Henry Lopez are the hosts of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. David Begin is also the Managing Partner of two successful car wash locations in Colorado, and serves on the board of directors of the International Car Wash Association.

Sep 2016

32 min 27 sec

Craig helps small business owners find, negotiate and lease commercial real estate.  Leases are negotiable! Craig represents the entrepreneur exclusively as a Tenant Representative. When you call the name on the sign, that agent represents the landlord! Negotiation tactics, lease extensions, and defaults – Craig shares tips & advice on these leasing topics and more, in this episode of The How of Business. Craig Melby is the author of “Site Rite: Practical ways to boost profits with the right site and best terms!” – a must read for any business owner planning to open a bricks & mortar business with leased space. He is also the founder of LeaseSmart, dedicated to helping business owners with their facility needs.   Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business.

Oct 2016

46 min 48 sec

You don’t have to work harder to build your small business, just smarter! Leverage, automation and delegation are the keys to Amanda’s formula for growing your business without the hustle and sacrifice. She also explains how you can use online Sales Funnels to generate more leads. Amanda Goldman-Petri is an entrepreneur, business coach and the host of the Market Like a Nerd podcast. Visit the show notes page at TheHowOfBusiness.com for a link to her free webinar: Create a Sustainable Business That Welcomes 50 New Ideal Clients Every 90 Days! Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business.  

Oct 2016

52 min 49 sec

Your thinking determines what you achieve in life, starting your first small business, and as an entrepreneur. Kim Ades is our guest – Success Coach, founder or Frame of Mind Coaching, and an expert on performance success through mindfulness and thought mastery. “Anything you want to achieve is dependent on your thinking.” She shares valuable advice for small business owners, and her personal story of challenges and success. Don’t miss the FREE COACHING offer and the three insightful questions to ask yourself about your current mindset! Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business.

Oct 2016

39 min 43 sec

Aaron's Entrepreneurial Journey, insights into developing and launching his business, and tips & advice for small business and personal success. Aaron Kelton is co-founder of Narify - a web & mobile platform that lets people listen to online articles narrated by real people. He studied Chemical Engineering, but a life event led him to start developing his business idea. He shares his business development process, and how he has benefited from co-working spaces and support from The Dallas Entrepreneur Center & The Grove. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Oct 2016

45 min 46 sec

Health Insurance for you and your staff? Life insurance for you and your business partners? Independent Insurance Agent LeRoy Wilkerson explains how small business owners can benefit from insurance to protect their business and gain a competitive advantage. He also shares how he builds his business through referrals, and benefits from his chamber of commerce membership. LeRoy enjoyed a successful career before realizing that the only way to secure his future was to become his own boss. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Oct 2016

36 min 38 sec

Business Planning to start your business, and on-going planning to help you manage and grow your small business. Peter Mehit helps entrepreneurs with developing Business Plans, seeking start-up funding, and solving business problems. He explains the four questions that a business plan should answer. Peter transitioned from a successful business consulting career to starting his own business. He shares advice for other small business owners, and a FREE download of his book “Killer Business Plan”! Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Oct 2016

44 min 12 sec

Heather shares her entrepreneurial journey – from her humbling failures to her amazing successes! She also shares online marketing advice for small business owners. Heather Havenwood is a Serial Entrepreneur, Sales and Marketing Coach, Copywriter and Small Business Activist. She is the CEO of Havenwood Worldwide and Chief Sexy Boss! She is the Author of “Sexy Boss: How the empowerment of women is changing the rule book for sex, money and success”, and the host of the podcast show “The Win with Heather Havenwood”. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Oct 2016

48 min 53 sec