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The How of Business - How to start, run & grow a small business.

By Henry Lopez

The HOW of Business is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start, run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers. We will release a new episode every week on Monday mornings.

  1. 1.
    341: Noble Purpose Selling with Lisa McLeod11/16/2020
    44:55
  2. 2.
    340: Scaling an eCommerce Brand with Jordan West11/09/2020
    47:35
  3. 3.
    339: Entrepreneurial Leap with Gino Wickman11/02/2020
    48:43
  4. 4.
    338: Overcoming Overwhelm10/26/2020
    22:40
  5. 5.
    337: Ramping Your Consumer Brand with Dr. James Richardson10/21/2020
    36:33
  6. 6.
    336: 8 Unbreakable Rules with Sean Castrina10/19/2020
    46:59
  7. 7.
    335: Creative Products Business with Amanda Wittenborn10/12/2020
    47:43
  8. 8.
    334: The Simplest Biz with John Wilker10/05/2020
    43:24
  1. 9.
    333: Coffee Shop Talk with Chris Deferio10/05/2020
    51:43
  2. 10.
    332: Franchise Business Launch with Eddie Uribazo09/28/2020
    1:03:01
  3. 11.
    R14: Remarkable Customer Service (rerun)09/23/2020
    35:18
  4. 12.
    331: Subconscious Buying Triggers with Leslie Zane09/21/2020
    50:48
  5. 13.
    330: Employee Development with Laura Tolhoek09/14/2020
    52:16
  6. 14.
    329: PPP Loan Forgiveness with Gerri Detweiller09/07/2020
    39:05
  7. 15.
    328: On-Demand Insurance with Jay Bregman08/31/2020
    49:09
  8. 16.
    327: Humor in Business with Dr. Peter McGraw08/24/2020
    45:29
  9. 17.
    326: Pinterest with Meagan Williamson08/17/2020
    45:47
  10. 18.
    325: Business Systems with David Jenyns08/10/2020
    54:14
  11. 19.
    324: Business Pivot with Angela Wagner08/03/2020
    41:26
  12. 20.
    323: Construction Bridge Loans with Chris Doyle07/27/2020
    48:45
  13. 21.
    322: Fix This Next with Mike Michalowicz07/20/2020
    43:03
  14. 22.
    321: Laundromats with Keith Leimbach07/13/2020
    45:37
  15. 23.
    320: Visual Communications with William Warren07/06/2020
    53:34
  16. 24.
    319: Privacy Laws with Jodi Daniels06/29/2020
    48:42
  17. 25.
    318: Music Director to Business Owner with Chris Walls06/29/2020
    35:15
  18. 26.
    317: Launching Stryx with Jon Shanahan06/22/2020
    40:50
  19. 27.
    316: Confident Negotiation with Kwame Christian06/15/2020
    44:02
  20. 28.
    315: Google Tools Intro with Kim Spalding06/15/2020
    37:56
  21. 29.
    314: Convenience Economy with Greg Dickinson06/08/2020
    44:16
  22. 30.
    313: Idea to Product with Jonathan Katz06/01/2020
    39:13
  23. 31.
    R1: Ready to Be Your Own Boss?06/01/2020
    36:00
  24. 32.
    312: Trademarks and Copyrights with Andrea Sager05/25/2020
    56:18
  25. 33.
    311: To The Max with Bryan Klein05/18/2020
    54:14
  26. 34.
    R4: Ideation05/18/2020
    40:44
  27. 35.
    310: Tough Conversations with David Wood05/11/2020
    45:47
  28. 36.
    309: Are You ABLE to Start Your Business05/04/2020
    17:49
  29. 37.
    308: COVID-19 Update with Gerri Detweiler04/27/2020
    39:51
  30. 38.
    307: Mastering Clarity with Dolores Hirschmann04/27/2020
    45:27
  31. 39.
    306: Naming with Brad Flowers04/20/2020
    51:57
  32. 40.
    305: Bookkeeping with Justine Lackey04/13/2020
    54:03
  33. 41.
    304: COVID-19 Info for Small Businesses 04/06/2020
    40:13
  34. 42.
    303: Value Pricing with Jonathan Stark04/06/2020
    56:01
  35. 43.
    302: Titanic Effect with Drs. Kim and Todd Saxton 03/30/2020
    56:24
  36. 44.
    301: COVID-19 Info for Business Owners03/23/2020
    52:49
  37. 45.
    300: Show Recap with Henry Lopez 03/16/2020
    22:09
  38. 46.
    299: Virtual Assistants with Nate Hirsch03/16/2020
    53:23
  39. 47.
    298: Gift of Struggle with Bobby Herrera 03/09/2020
    54:35
  40. 48.
    297: SCORE of Dallas with Laura Butler03/04/2020
    18:01
  41. 49.
    296: Are You WILLING to Start Your Business03/02/2020
    15:29
  42. 50.
    295: CEO of Your Business with Paul Maskill 02/24/2020
    53:04
  43. 51.
    294: Budget Marketing with Melissa Forziat02/17/2020
    59:12
  44. 52.
    293: Personal Video Messaging with Steve Pacinelli 02/10/2020
    51:36
  45. 53.
    292: Are You READY to Start Your Business02/03/2020
    17:03
  46. 54.
    291: Personal Branding with Melva Robertson01/27/2020
    57:09
  47. 55.
    290: Launching SoCal Powerlifting with Zack Bartell01/20/2020
    49:20
  48. 56.
    289: Government Contracts with Eric Coffie01/13/2020
    50:23
  49. 57.
    288: 2020 KickOff with Henry Lopez01/06/2020
    33:59
  50. 58.
    287: Online Marketing Update with Adam Kirk12/30/2019
    48:00
  51. 59.
    286: Patents for Start-Ups with Russ Krajec12/16/2019
    57:32
  52. 60.
    285: Developing Great Team Players with Walt Brown12/09/2019
    46:07
  53. 61.
    284: Overcoming Roadblocks with Patty Block12/02/2019
    55:43
  54. 62.
    283: Win the Hour, Win the Day with Kris Ward11/18/2019
    58:29
  55. 63.
    282: Launching Sprinkle Pop with Elizabeth Butts11/11/2019
    50:58
  56. 64.
    281: Business Culture with Ken Bator11/04/2019
    44:12
  57. 65.
    280: Accountability with Dawn Shannon10/28/2019
    52:40
  58. 66.
    279: Launching a Service Business with Amy van Meijl10/21/2019
    50:02
  59. 67.
    278: Selling Your Small Business with Mike Finger10/14/2019
    53:13
  60. 68.
    277: Launching Lab141 with Andrea Madho10/07/2019
    52:04
  61. 69.
    276: From Service Provider to Entrepreneur with Sylvie McCraken09/30/2019
    46:46
  62. 70.
    275: We Sold the Car Wash Business09/23/2019
    54:46
  63. 71.
    274: How to Buy a Small Business with David Barnett09/23/2019
    43:54
  64. 72.
    273: Launching 2 Maids & A Mop with Ron Holt09/16/2019
    57:19
  65. 73.
    272: Firing an Employee09/09/2019
    22:59
  66. 74.
    271: Stress-Free Small Business with Joan Sotkin09/09/2019
    31:44
  67. 75.
    270: Specialty Food Business with Dave Hirschkop09/02/2019
    45:31
  68. 76.
    269: Trade Shows with Chris Kappes08/26/2019
    54:25
  69. 77.
    268: Asset Protection with Mark Balsom08/19/2019
    51:10
  70. 78.
    267: The 10 Factor with Tim Meuchel08/12/2019
    58:36
  71. 79.
    266: Franchise Financing with Ben Johnson08/05/2019
    44:57
  72. 80.
    265: Dealing with Overwhelm07/29/2019
    43:36
  73. 81.
    264: Proof to Product with Katie Hunt07/22/2019
    49:41
  74. 82.
    263: Millennial Whispering with Chris Tuff07/22/2019
    58:27
  75. 83.
    262: Productivity Hacks with Chris Bello07/15/2019
    47:18
  76. 84.
    261: Amazon Wholesaling with Dan Meadors07/15/2019
    55:07
  77. 85.
    260: Is a Franchise Right for You?07/08/2019
    35:56
  78. 86.
    259: Business Partnerships with Henry & David07/01/2019
    31:51
  79. 87.
    258: Roofing Business Marketing with Adam Sand07/01/2019
    57:17
  80. 88.
    257: Board Game Business with Rob Ridgeway06/24/2019
    53:16
  81. 89.
    256: Employment Branding with Ryan Naylor06/24/2019
    54:06
  82. 90.
    255: Overcome Fear with Ruth Soukup06/17/2019
    52:12
  83. 91.
    254: Franchise Restaurant Business with Lauren Clowdus06/10/2019
    48:40
  84. 92.
    253: Growing FreshBooks with Mike McDerment06/03/2019
    46:14
  85. 93.
    252: Real Estate Business with Greg Dickerson06/03/2019
    51:18
  86. 94.
    251: Work On Your Game with Dre Baldwin05/27/2019
    58:50
  87. 95.
    250: Buying & Selling an Online Business with Mark Daoust05/20/2019
    53:20
  88. 96.
    249: Facebook Ads Essentials with Henry Lopez & Adam Kirk05/13/2019
    25:45
  89. 97.
    248: Government Contracting with Jean Kristensen05/13/2019
    44:14
  90. 98.
    247: Small Wins with Fadi Malouf05/06/2019
    59:26
  91. 99.
    246: B2B Sales with Andy Paul04/29/2019
    49:52
  92. 100.
    245: Two Responsibilities with Henry Lopez04/22/2019
    12:38
  93. 101.
    244: Couples in Business with Dr. Bader and Dr. Pearson04/22/2019
    50:06
  94. 102.
    243: Remote-First Business with Liam Martin04/15/2019
    59:19
  95. 103.
    242: Systems with Henry Lopez04/08/2019
    18:57
  96. 104.
    241: Logo Design with Meg & Josiah Mothershed04/08/2019
    48:57
  97. 105.
    240: Personal & Business Credit with Gerri Detweiler 04/01/2019
    46:45
  98. 106.
    239: Personal Sacrifice with Henry Lopez03/25/2019
    12:22
  99. 107.
    238: Virtual Assistants with Barbara Turley03/25/2019
    51:37
  100. 108.
    237: Your Brand Story with Emily Soccorsy & Justin Foster03/18/2019
    59:00
  101. 109.
    236: Evaluating a Franchise with Henry Lopez03/11/2019
    18:14
  102. 110.
    235: SBA Loans with Mandy Kuxhausen03/11/2019
    46:38
  103. 111.
    234: Services Business Marketing with Steve Gordon03/04/2019
    52:31
  104. 112.
    233: Listening for Leadership with Oscar Trimboli02/25/2019
    56:21
  105. 113.
    232: Personal Productivity with Henry Lopez02/18/2019
    16:08
  106. 114.
    231: Mobile Apps with Sean Casto02/18/2019
    47:55
  107. 115.
    230: Bootstrapping with Abdo Riani02/11/2019
    52:34
  108. 116.
    229: Food Business with DeAndre Wilson02/04/2019
    40:36
  109. 117.
    228: Protect Your Business with Scott Reib01/28/2019
    50:52
  110. 118.
    227: Small-Town Business with Colby Williams01/21/2019
    42:08
  111. 119.
    226: Financial Review with Henry Lopez01/14/2019
    18:58
  112. 120.
    225: Building Animoto & Video Marketing with Jason Hsiao01/14/2019
    51:07
  113. 121.
    224: Building Cyro1one with Kelly Carden01/07/2019
    56:06
  114. 122.
    223: Goal Setting with Henry Lopez12/31/2018
    16:04
  115. 123.
    222: Start-Up Experience with Tyler Moyer12/31/2018
    45:51
  116. 124.
    221: Business on Purpose with Dr. Ken Keis12/17/2018
    51:17
  117. 125.
    220: Facebook Bots with Kelly Garrett12/10/2018
    50:16
  118. 126.
    219: Drop-Ship Business with Anton Kraly12/03/2018
    47:18
  119. 127.
    218: Social Media Basics11/26/2018
    52:24
  120. 128.
    217: Conversational Copywriting Nick Usborne11/26/2018
    56:25
  121. 129.
    216: SEO for Small Business11/12/2018
    41:11
  122. 130.
    215: Instagram Marketing with Viv & Tash11/12/2018
    51:59
  123. 131.
    214: Bullseye Marketing with Louis Gudema11/05/2018
    50:59
  124. 132.
    213: Consulting Business with Michael Zipursky10/29/2018
    46:50
  125. 133.
    212: Strategic Marketing Funnels with Michelle Evans10/22/2018
    54:20
  126. 134.
    211: Powerful Business Owner with Ron Carucci10/22/2018
    53:00
  127. 135.
    210: Secure Websites with Adam Kirk10/15/2018
    41:39
  128. 136.
    209: 7 Levers for Growth with Pete Williams10/15/2018
    53:40
  129. 137.
    208: From Corporate Consulting to Wellness Coaching with Megan Lyons10/01/2018
    57:07
  130. 138.
    207: Tax Update with Diane Gardner09/24/2018
    44:03
  131. 139.
    206: Side-Hustle to Full-Time Biz with Gavin Zuchlinski09/17/2018
    48:05
  132. 140.
    205: Virtual Small Biz with Carrie McKeegan09/10/2018
    59:01
  133. 141.
    204: Authentic Marketing with George Kao09/03/2018
    1:00:41
  134. 142.
    203: Middle-Man Biz with John Wilker08/27/2018
    46:10
  135. 143.
    202: Cyber Security with Adam Anderson08/20/2018
    54:58
  136. 144.
    201: On-Line Messaging with Nicole Holland08/13/2018
    58:23
  137. 145.
    200: Fixing vs. Solving Problems08/06/2018
    22:20
  138. 146.
    199: 1-Page Marketing Plan with Allan Dib07/30/2018
    49:02
  139. 147.
    198: Influence & Authority with Josh Elledge07/23/2018
    58:31
  140. 148.
    197: Young Entrepreneur - Marc Guberti07/16/2018
    49:44
  141. 149.
    196: Business Insurance with Doug Groves07/09/2018
    52:52
  142. 150.
    195: Prosperity Mindset with Joan Sotkin07/02/2018
    45:05
  143. 151.
    194: Remarkable Experience06/25/2018
    37:25
  144. 152.
    193: Radically Referable with Brian McRae06/18/2018
    46:35
  145. 153.
    192: Buying a Business with Carl Allen06/11/2018
    50:33
  146. 154.
    191: Dream Lifestyle with Jim Palmer06/04/2018
    47:17
  147. 155.
    190: Protecting Your Work with Christina Scalera05/21/2018
    59:55
  148. 156.
    189: Straight Talk for Smart Women with Cheryl Leitschuh05/14/2018
    47:54
  149. 157.
    188: Business Systems with Marina Darlow05/07/2018
    51:12
  150. 158.
    187: Podcasting for Small Biz with Rob Greenlee04/30/2018
    46:53
  151. 159.
    186: Screw the 9-to-5 with Josh Stanton 04/23/2018
    50:23
  152. 160.
    185: Food Trucks with Leo De La Fuente 04/16/2018
    1:00:54
  153. 161.
    184: Avoiding Business Blunders with R. Shawn McBride04/09/2018
    53:20
  154. 162.
    183: Story Telling Engagement with Jeff Loehr04/02/2018
    45:46
  155. 163.
    182: Killing Sacred Cows with Garrett Gunderson03/26/2018
    48:35
  156. 164.
    181: Creative Entrepreneurship with Summer Felix-Mulder03/19/2018
    35:57
  157. 165.
    180: Stand Out & Get Noticed with Jesse Cole03/12/2018
    49:33
  158. 166.
    179: Badass Your Brand with Pia Silva03/06/2018
    49:23
  159. 167.
    178: Scrappy Launch with Russ Perry02/26/2018
    43:51
  160. 168.
    177: Buyer Enablement with Deb Calvert02/19/2018
    41:28
  161. 169.
    176: Smart Phone Marketing with Tabitha Carro02/12/2018
    57:17
  162. 170.
    175: Make Things Happen with Steve Sims02/05/2018
    1:00:11
  163. 171.
    174: Hire Right the First Time with Kathy Knowles01/29/2018
    49:58
  164. 172.
    173: Bad Lease Review with Craig Melby01/22/2018
    53:33
  165. 173.
    172: Selling a Business with David Barnett01/15/2018
    55:13
  166. 174.
    171: Growing Profits with Roger Beaudoin01/08/2018
    1:02:20
  167. 175.
    170: Powerful Presentations with Dustin Mathews01/08/2018
    58:00
  168. 176.
    169: Business Start-Up with Beth Kolko01/03/2018
    48:25
  169. 177.
    168: More Flow with Camille Preston12/18/2017
    49:42
  170. 178.
    167: Be Bold & Play Bigger with Vanessa Shaw12/11/2017
    59:23
  171. 179.
    166: Getting Projects Done with Geoff McDonald12/04/2017
    59:31
  172. 180.
    165: Influential Connections with Cloris Kylie12/04/2017
    43:14
  173. 181.
    164: Social Media with Laura Roeder11/27/2017
    46:50
  174. 182.
    163: Document Management with Kevin Miller11/27/2017
    45:37
  175. 183.
    162: Bootstrapping with Connor Gillivan11/20/2017
    46:25
  176. 184.
    161: Scaling a Business with Joe Kashurba11/13/2017
    44:31
  177. 185.
    160: Entrepreneurial Brain Pickings with Daniel Gefen11/06/2017
    53:31
  178. 186.
    159: Podcasting with Nick Palkowski11/06/2017
    53:57
  179. 187.
    158: Entrepreneurship with Dan Sullivan10/30/2017
    57:38
  180. 188.
    157: Startup & Mentorship with Lucy Lloyd10/23/2017
    47:43
  181. 189.
    156: Business Exit with Ron Chernak10/16/2017
    52:27
  182. 190.
    155: Budget Marketing with Melissa Forziat10/09/2017
    57:22
  183. 191.
    154: Productivity & Entrepreneurship with Michael Sacca10/02/2017
    53:59
  184. 192.
    153: Accounting with Paul Nelson, CPA10/02/2017
    42:01
  185. 193.
    152: Virtual Offices with Frank Cottle09/25/2017
    33:10
  186. 194.
    151: Online Sales Funnels with Nate Smith09/18/2017
    45:47
  187. 195.
    150: Lead Generation with Daryl Urbanski09/18/2017
    59:28
  188. 196.
    149: Freelance Business with Laura Pennington09/18/2017
    35:06
  189. 197.
    148: Employee Retention with Lisa Ryan09/11/2017
    51:35
  190. 198.
    147: Peak Performance with Steve Smith09/11/2017
    50:46
  191. 199.
    146: Freedom Lifestyle with Chad Mureta09/04/2017
    49:25
  192. 200.
    145: Franchising with Jeremy Barnhart09/04/2017
    42:05

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