The Bootstrapped Founder

By Arvid Kahl

How to start, run, and sell a bootstrapped SaaS company without burning out.

  1. 1.
    80: SaaS, Self-Talk, and Many Small Bets
    14:06
  2. 2.
    79: Audience Graduation
    21:33
  3. 3.
    78: Lifetime Deals and SaaS Businesses
    29:05
  4. 4.
    77: The Goals of Audience-Building
    17:10
  5. 5.
    Bonus: A Conversation Between Michele Hansen, Colleen Schnettler, and Danielle Simpson, Co-Founder of Feedback Panda
    46:58
  6. 6.
    75: The Shape of a Problem in the Wild
    24:47
  7. 7.
    74: On Re-Using Content
    14:40
  8. 8.
    73: Audience Discovery: The Importance of Budget
    14:20
  1. 9.
    72: What founders can learn from Twitch streamers about building in public
    27:29
  2. 10.
    71: Fear of Disappointing Your Customers
    17:05
  3. 11.
    70: When Your Business Gets Cloned
    22:26
  4. 12.
    69: Jargon and Community
    15:38
  5. 13.
    68: The Grief and Loss of Selling a Business
    19:30
  6. 14.
    67: The Two Goals of Audience-Building
    20:06
  7. 15.
    66: How I Use Twitter
    24:54
  8. 16.
    65: On Offering Public APIs for Your SaaS
    18:44
  9. 17.
    64: Motivation Will Eventually Go Away: Build Accountability Systems Instead
    11:52
  10. 18.
    63: Audience-Building through Podcasting
    25:52
  11. 19.
    62: Avoiding the Validation Trap
    22:15
  12. 20.
    61: Open-Source and Bootstrapping
    20:20
  13. 21.
    60: Tech Stacks and Indie Hacking
    15:47
  14. 22.
    59: Rewards and Perils of Being Your Own Customer
    18:49
  15. 23.
    58: When Privacy and Customer Value Clash
    19:16
  16. 24.
    57: How I Approach Pricing for a Brand New SaaS
    23:49
  17. 25.
    56: Sunk Cost Fallacy Engineering
    15:33
  18. 26.
    55: Customer Lock-In and "Insurance Features"
    22:31
  19. 27.
    54: Limiting Beliefs
    19:52
  20. 28.
    53: Early Tech Choices and Analysis Paralysis
    18:28
  21. 29.
    52: "Audience-First" Is Not Just "Building an Audience"
    13:49
  22. 30.
    51: Finding an Audience for Your Side Business
    44:23
  23. 31.
    50: Priming Your Business for Due Diligence
    48:31
  24. 32.
    49: Preparing for the Sale From Day One: Getting the Documentation Right
    40:32
  25. 33.
    48: At a Crossroads: The Different Kinds of Exits
    45:51
  26. 34.
    A Unified Voice: Staying Consistent When You Grow
    38:27
  27. 35.
    How I Self-Published Zero to Sold, a Bestselling Book on Bootstrapping
    56:04
  28. 36.
    45: Positioning Is Where It's At
    30:24
  29. 37.
    44: You Want a Tribe
    32:37
  30. 38.
    43: When You Reach Your Limits: Growing a Company Beyond the Founder(s)
    27:46
  31. 39.
    42: The Power of Omission: Killing Features for Fun and Profit
    29:53
  32. 40.
    41: Made to Stick: Shaping an Extensible Product
    29:50
  33. 41.
    40: Standard Operating Procedures: Managing Your Future Self
    18:23
  34. 42.
    39: Roadmaps and You: Building a Future Together
    16:46
  35. 43.
    38: Customer Retention: How to Keep Them Around / The Zero to Sold Launch
    29:47
  36. 44.
    37: Customer Exploration: Seeing Through Your Customer’s Eyes
    18:26
  37. 45.
    36: Being Small Is a Benefit: How to Leverage Being a Bootstrapper
    24:20
  38. 46.
    35: Spreading the Word: How to Do Marketing on a Shoestring Budget
    27:56
  39. 47.
    34: Seller Beware: Pricing Models That Can Break Your Business
    22:41
  40. 48.
    33: Offer Yearly Plans from the Start
    22:07
  41. 49.
    32. How to Deal with Plans That No Longer Work / Profit Sharing
    21:27
  42. 50.
    31. Price Is Not Set In Stone: Strategies For Increasing Your Revenue
    32:06

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