Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D. Podcast

Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, article recaps, business tips, and more all from his own personal experience!

All Episodes

Ultimate O.D. Nugget - Treat Your Optical Like Retail Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about the feel of your optical. Is it dim with people in scrubs everywhere or does it feel like an enjoyable shopping experience? Trust me, my friends, you want it to be later! Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Nov 29

2 min 8 sec

Thanksgiving Driving Episode - E72 Highlights from this episode: Thanksgiving Driving Nuggets (00:39) On your holiday drive this Thanksgiving, here's a good episode for you to mull over. We all want to close out the year feeling organized and having our plan for the future in place, so let's get it started now! I have some great pearls in this episode for things you should be doing to take care of your office at the end of the year and set you up for a successful year ahead! (00:39) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Nov 24

16 min 17 sec

Ultimate O.D. Nugget - Who Should You Trust With Phones? Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about who to trust with the bloodlines of your office: your phones. It may sound like something simple that a newbie can handle... but is that the best choice for your business? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Nov 23

2 min 33 sec

The Discipline to be Great - E71 Highlights from this episode:  The Discipline to be Great (1:18) Office Talk: Growth phase, Always on (18:39) You know as doctors that it takes discipline to do something great. You did that in becoming the doctor you are. The battle is not over though, my friends. If you want to have a successful, growing practice/career, the work and discipline must continue! In this episode I walk through a few areas of your practice (and life) that I believe you need to be hyper focused on and disciplined in to stay at the cutting edge and be the best you can be. (1:18) I am excited to say that we are in a growth phase in my practice. We are getting 30-35% new patients consistently every month which is amazing but what that also means is that it's a little more work. Not only are there additional things you do in an exam with a new patient, but they are coming to you for a reason... and usually that reason is something like they weren't happy where they were going before. They are "trying you out" which means you better be bringing your A game! Listen in to see how I'm handling that and keeping things balanced in my office. (18:39) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Nov 18

30 min 17 sec

Ultimate O.D. Nugget - Setting Expectations Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about how properly setting expectations in any area of your life will help set everyone up for a good experience. People become unhappy when there is a breach in expectations. Set them appropriately from the start and it will set you up for success. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Nov 15

2 min

Are You Trading Time for Money or Do You Have A Business? - E70 Highlights from this episode: Are you trading time for money or do you have a business? (00:34) Office Talk: Mr. Fix-it and Customer service for tough patients (16:20) What is your practice like if you're not there? Is it still making money? If your goal is to have a business, then it better be my friend! In this segment I give some steps to take to make sure you are not just trading time for money in your practice. Take a page from the corporate chains' playbook and make sure you are giving the right amount of attention to things that are actually making your practice money whether you are there or not: the optical. (00:34) In this week's office talk I have a bunch of examples of customer service. Not so great ones that ended up in a patient leaving another office and coming to me and then some situations in my own office and how I handled them. Good customer service is rare my friends, but it's not hard. (16:20) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Nov 11

32 min 4 sec

Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about how to handle those slow times in your practice and not let them affect you longterm. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Nov 8

2 min 21 sec

What Language Are You Speaking? - E69 Highlights from this episode: What Language Are You Speaking? (00:38) Office Talk: It's all about the details! (16:13) To connect with your patients and gain their trust, you have to be speaking their language. If you know they have a pain point, ADDRESS IT! Let them know you are hearing them! This also means tailoring what you prescribe (or don't prescribe) for them. Not everyone may NEED a new pair of glasses for example. Being upfront and honest with patients will build good will and trust so even if they don't buy now, they will come back and buy another year. Let's think long-term, my friends, and build those lasting relationships now! (00:38) You know the phrase, "when the cat is away the mice will play"? It's a real thing! Not quite to that extreme in my office but, it is a real thing that if your standards aren't consistently being reviewed with your staff and reminders made, things are going to slip. It's another great reason to stay involved in your practice and keep everyone on the same page. Mistakes happen obviously but don't let it become part of your culture. (16:13) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Nov 4

30 min 27 sec

Ultimate O.D. Nugget - Myokymia & Ocular Migraines Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about myokymia & ocular migraines and what the body is trying to tell us. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Nov 1

2 min 44 sec

Top Tips for Handling a Slow Season - E68 Highlights from this episode: Top Tips for Handling a Slow Season (00:38) Office Talk: 10 Year Anniversary for Practice (15:07) Whether you are just starting out on your own or are already in an established practice, you are going to have slow times. The key to not letting these times effect you is to remain calm and in control. In this episode I go over what I've learned over the past 10 years for how to deal with these times when they inevitably pop up. Being a good leader is much easier when things are going great! It's when things aren't going so well that a real leader is tested and brought out. (00:38) Well, my friends, I've just reached the 10 year anniversary of opening my practice! It's crazy how fast/slow the years have gone but I can say with absolute certainty that I have learned so much and grown an incredible amount! It's worth it my friends, just keep grinding! (15:07) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Oct 28

25 min 3 sec

Ultimate O.D. Nugget - BHAG Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about you setting your Big Hairy Audacious Goal and letting that guide you. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Oct 25

1 min 45 sec

Charge What You're Worth! - E67 Highlights from this episode: Charge What You're Worth (00:35) Office Talk: Dropping a Frame Line, Chats with Ultimate O.D.'s (12:31) Think about it: your prices dictate the kind of person that will pay it. Right? When I started my practice, I thought my edge was going to be charging the lowest price for my exam. As it turned out, I learned a valuable lesson about setting prices and expectations to get the kind of patient you want to build your practice on! (00:35) Let me just say, getting to have conversations with other Ultimate O.D.'s out there is so invigorating to me! I'm fired up from a great chat I had with an O.D. in Pennsylvania and I know I'm better for it. Iron sharpens iron, my friends. Reach out to other O.D.'s you look up to and respect and see where it takes you! I guarantee you'll learn something new and it will improve your life and practice in some way. I'm always up for connecting and love it when you all reach out so let's keep it going and growing! (12:31)  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Oct 21

20 min 48 sec

Ultimate O.D. Nugget - Recalls on Steroids Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about how to communicate your message effectively to patients and keep your practice top of mind for when they need you (aka Recalls on Steroids). Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Oct 18

4 min 38 sec

Top 5 Tips to Connect With Your Patients - E66 Highlights from this episode: Top Tips to Connect With Your Patients (00:36) Office Talk: Sustainability, MCO Student Project, & Setting Expectations (12:13) In our profession, we are constantly creating and building relationships (or we should be). You know those people who are just amazing at connecting with others and make you feel like you're the only one in the room? You can do that too! In fact, you NEED to be doing that with your patients. You will not only build loyalty from that patient for years to come, but you will be a better doctor to them because you actually KNOW how you can help make their life better. You will know what their needs are far beyond what you can find out with some quick screening questions in a workup. Trust me my friends, use these tips to improve your connections and relationships and watch your practice and patient satisfaction explode! (00:36) In this episode's office talk I've got a lot of things I'm going over in my practice. First of all, burn out is a real thing my friends. You need to make sure you have a balanced schedule not only for you, but for your staff. Happy staff will get you happy patients. I was also contacted by one of my past interns who is now a student at MCO to review my practice for a project so you know I'm very excited about that! Then, in August I had my best month ever in my practice so coming into September and beyond where it isn't quite as gangbusters is something I have been proactively setting expectations for with my staff. Enjoy! (12:13) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Oct 14

20 min 38 sec

Ultimate O.D. Nugget - What Are You Worth?  Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about what you are worth. What do you charge for your services? Whatever price you set will convey a certain attitude and attract a certain type of person. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Oct 11

3 min 19 sec

Case Studies on Customer Service - E65 Highlights from this episode: Case Studies on Customer Service (00:40) Office Talk: Staffing & Intern Update (21:05) Don't you ever wonder if other practitioners have the same experiences as you? And, do you sometimes wonder how in the world they handle them? In today's Run Down, I give you 4 situations from just the past few weeks that I've had in my practice, and how I dealt with them. Sometimes it's nice to just know you're not alone with some of this stuff and maybe you'll be able to take something away from how I handled them. Like I often say, I'll be either a great example or a horrible warning for you but I think we can all grow from hearing about it! (00:40) Let me just say this for this episode's office talk: Staffing with either make you love your job, or hate your life. I have an amazing staff right now; probably the most cohesive we've ever been, and it shows! The other thing we have going on is our current GVSU intern. I'm having her sit in on frame meetings, office meetings, etc. to hopefully give her a good view of what running a practice looks like. It's so much more than just doing an eye exam isn't it, my friends? (21:05) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Oct 7

28 min 22 sec

Ultimate O.D. Nugget - What You Talk About, You Get Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about what you talk about in an appointment. Believe it or not, it makes a difference and people actually listen more than you think. See how the power of suggestion can make a difference in your practice. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Oct 4

2 min 14 sec

3 Keys to Being a Successful Leader in Your Practice - E64 Highlights from this episode: 3 Keys to Being a Successful Leader in Your Practice (00:39) Office Talk: Referrals, Cohesive Team, & Office Causes (15:40) If you want a successful, thriving practice, you have to do what it takes to create such a thing! There are 3 basic things I think good practice leadership boils down to and I list them all out in this episode and share how I put these things into practice in my own office. Let's get our ducks in a row and keep on growing my friends! (00:39) In this week's office talk I have updates on how my referrals are going for my specialty lens clinic as well as how my team is doing as a cohesive team. We are also starting in on supporting different causes as a practice leading into the holiday season. Hear how my staff is reacting to it and how it's all going so far! (15:40) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Sep 30

27 min 23 sec

Ultimate O.D. Nugget - Marketing Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about marketing. Your goal is to grow your practice, so what does that mean in regards to marketing and the service you provide? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Sep 27

5 min

5 Big Picture Things You Can Do to Give a Better Patient Experience - E63 Highlights from this episode: 5 Big Picture Things You Can Do to Give a Better Patient Experience (00:41) Office Talk: Staff Reviews & Office Intern (26:44) There are a million little things we can do to improve the patient experience throughout their visit with us. However, if you don't get the big picture things right first, those little things won't make the difference you need them to. It all starts at the top so I have consolidated it down to 5 major things that if you set up them up correctly in your office, will make the rest of it easy as can be! (00:41) In office talk this week, it's review time! Some people dread this time but I find it's a great way to keep up the communication with my staff, set new goals, and reenergize everyone for the future. Reviews are a good thing my friends. If handled correctly, things will only get better! (26:44) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Sep 23

34 min 30 sec

What Do You Do Here? - E62 Highlights from this episode:  What Do You Do Here? (00:48) Office Talk: Finding your sweet spot, Community, etc. (12:16) I'm bringing back a famous John F. Kennedy story to illustrate the bigger vision of what we do every day. You need to know for yourself what your purpose is in your practice, community, staff, etc. Once you have this figured out, you can direct your time and energy to things that actually matter and not waste time with things that don't. (00:48) I had a great conversation with a patient this past week who happens to be a very successful business owner. We talked about finding your sweet spot in life and business. This goes back to what I've been talking about a lot recently with deciding when and how to grow the practice. I also have some updates on things we've been doing in our community that have been great for us! (12:16) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Sep 16

25 min 58 sec

5 Things a Door to Door Salesperson Can Teach You - E61 Highlights from this episode: 5 Things a Door to Door Salesperson Can Teach You (00:37) Office Talk: To Grow or No? (13:00) Door to door sales is hard. I would know, that was my summer job at one point in college. I canvased for a roofing company and as crazy and hard as it was, I learned a TON. And, looking back now, I realize there are things that have stuck with me that I continue to use today. So, I thought I'd share some of the things I took from a seemingly completely unrelated job and applied them to my private practice. (00:37) It's the million dollar question isn't it? Do you want to grow/expand knowing that means doubling your overhead and not necessarily adding much more revenue? Or do you tough it out in a smaller spot and keep your net income high? This is the dilemma I'm facing right now my friends. Tune in! (13:00) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Sep 9

21 min 53 sec

What Football Taught Me About Optometry [Holiday Episode]- E60 Highlights from this episode:  What Football Taught Me About Optometry (00:42) Office Talk: Scleral Clinic Update, Docs going the extra mile, New Office low down (25:53) You may not be able to tell by looking at me but, I played college football. Football was a huge part of my life for many years and consequently taught me many things and shaped me to be who I am today. Given that this is Labor Day weekend and the "start" of football season, I thought it would be fitting to share how this sport has impacted my life as an optometrist. (00:42) In Office Talk today, sclerals are still booming my friends! I had an inspiring experience with another practice that referred a patient to me for them which I'll explain. Plus, I've been talking to doctors all over that are going the extra mile and let me tell you, they're going to do big things! With the ever changing climate of real estate and COVID, I have an update on the "new office". Don't miss it! (25:53) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Sep 2

35 min 6 sec

7 Reasons Your Patients Are Firing You - E59 Highlights from this episode:  7 Reasons Your Patients Are Firing You (00:56) Office Talk: Solution Reach, Patient Communication, & Networking (14:00) In our profession being "fired" by a patient doesn't necessarily mean someone is in our office blowing a gasket on us and storming out. No. For us, it's a quiet "firing". The patient will leave your office and just never come back. In this episode I go over all the reasons why a patient will fire you and what you can do about it! (00:56) In Office Talk this week, I've got a few weeks under my belt with a new patient communication system, Solution Reach so I've got updates on how that's going. I'm also implementing some new touch points with my patients that I'll explain as well as how networking the last year and half or so has affected me. Don't miss it! (14:00) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Aug 26

25 min 3 sec

Step-by-Step Guide to Building Your Organizational Chart - E58 Highlights from this episode:  Step-by-Step Guide to Building Your Organizational Chart (00:44) Office Talk: Ruth's Chris & New Schedule (11:28) If you've listened to past episodes, you've heard me mention the importance of having an organizational chart. First, you get the right people on the bus, THEN you need to get them into the right seats! Having an organized structure for your practice will help you become more efficient as well as make filling specific seats so much easier because you know exactly what you need. In this segment, I give step by step instructions on how to build this from the top down. (00:44) The Ruth's Chris trip with my staff was a success! Today, I share all the things I did to prep them leading up to the outing and how it all turned out. This could be a great idea for your staff as well. Join our email list to get all my resources for the staff "homework". (11:28) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Aug 19

26 min 6 sec

The Curse of Knowledge in Optometry - E57 Highlights from this episode: The Curse of Knowledge in Optometry (00:43) Office Talk: Rebranding my practice, new frame line update (14:04) Not to sound arrogant, but we are pretty smart people as optometrists! It takes a lot of work and a lot of schooling to do what we do and with that, I think we can sometimes forget how it feels to NOT know something about the eye. Welcome to the rest of the world! Something that can make or break your patient's experience in your practice is how (or if) you communicate all that information to them. People want to feel in control of their care and the curse of knowledge can leave you feeling like what you know is common knowledge and your patient thinks you are extremely vague and unhelpful when it comes to their eye care. In this segment, I walk you through exactly how to combat this phenomenon. (00:43) In this week's Office Talk, I have big news about how I am rebranding my practice! We are making some fun changes and I would love your feedback on them. I also have an update for you on the new high end frame lines that I've added. Stay tuned for more! (14:04) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Aug 12

26 min 3 sec

Optometry's Purple Cow - E56 Highlights from this episode: Optometry's Purple Cow (00:48) Office Talk: Recruiting a Doctor, Ruth's Chris, & Office Updates (15:30) The Purple Cow is a book by Seth Godin and I would highly recommend it! In this episode I apply the concepts in this book regarding marketing to our practices. Listen in and see where you fall in the Innovation Adoption Cycle and how you can use that to make your business better! (00:48) In this week's office talk I talk about my struggles with recruiting another doctor and some new office developments. Remember how I talked about giving luxury experiences? I am going to lay out my entire plan for having my office staff experience this as well as adding some new software and technology to the office to help us grow and become better than ever! (15:30) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Aug 5

29 min 14 sec

3 Ways to Grow Your Practice 2X - E55 Highlights from this episode: 3 Ways to Grow Your Practice 2X (00:) Office Talk: Convo with my Mentor (13:41) There are so many little tricks out there claiming to be the "silver bullet" to success. Well, this one my friends just makes sense intuitively. If you have a goal, what is something you can do that may not GUARANTEE you hit it but it will vastly increase your chances and in all reality, it will force you to grow and learn even more than you had thought starting out? The answer is: GO BIGGER. I give 3 specific steps to physically doing that in this episode. Don't miss this segment! (00:35) In this week's Office talk, I recap an amazing day I spent with my mentor of 10 years in Colorado at the AOA meeting. If you take nothing else away from this segment, I hope you realize the importance and the benefit of having a mentor. Find someone who's where you want to be and ask them a million questions! You won't regret it and you would be surprised how much successful people love to share their wisdom. (13:41) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Jul 29

23 min 20 sec

Step-by-Step Guide to Amazing Customer Service: Part 2 - E54 Highlights from this episode: Step-by-Step Guide to Amazing Customer Service: Part 2 (00:42) Office Talk: Managed Care, Practice Purchases, & New Rules (14:37) In this week's episode, we are picking up where we left off last week in our guide to Amazing Customer Service. In part 1 we talked about: analyzing the Rx, knowing the patient's pain points, and style. Today we wrap it up with the last few steps to make that stand-out experience that patients will want to tell everyone they know about. Use this to grow your practice and make your patients loyal for life! (00:42) In the Office Talk this week, I give you my take on managed care and why it's a great thing for new practices. I also talk about my philosophy on those big equipment purchases that you will undoubtedly want to add to your practice... just don't forget the finances of it. We also had a slip-up in my office the other day that introduced a new "rule"! (14:37) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Jul 22

22 min 31 sec

Step-by-Step Guide to Amazing Customer Service: Part 1 - E53 Highlights from this episode: Step-by-Step Guide to Amazing Customer Service: Part 1 (00:43) Office Talk: Growing the Practice & Office Culture (22:59) We talk about this all the time on this podcast and that is the importance of customer service. In this episode I give a step-by-step guide to implementing that in your optical. I'm talking from how to set it up and explain it to your staff to the actual practice of doing it. I had to break it up into two parts because there was just so much good stuff in here that I didn't want to leave out. Use this in your practice and keep it growing my friends! (00:43) In today's office talk, I'm going over some bigger things I do in my practice to grow. These things range from accepting every insurance you can (and why I believe that is a great move especially if you're wanting to grow), to figuring out where you should market your practice. I also was able to have a conversation with Dr. Katie Greiner this week and she is where I want to be! She leads a practice with 76 staff members and multiple docs and still manages to maintain a great office culture. I asked her how she kept her practice culture in such a huge practice and she gave some fantastic insight! (22:59) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Jul 15

30 min 9 sec

Are You Meeting Patient Expectations? - E52 Highlights from this episode: Are You Meeting Patient Expectations? (00:54) Office Talk: Blood in the Water & Staff Perks (18:06) What makes a great patient experience? The answer is meeting (or exceeding) the patient's expectations. The first step in this is figuring out what your patients' expectations actually are. You might be doing things that you think far exceed what's expected but the patient views it as a given. This segment is all about how to deliver on what you promise and blow your patients minds! (00:54) Complacency is your enemy, my friends. Be careful that you don't let yourself slip and stagnate because that opens up the door for some other ambitious doc to swoop in and do what you aren't. Stay sharp, keep growing, and you'll give anyone trying to take over a run for their money. The other things I'm building up in my practice are staff perks. Make your staff happy and keep them looking good and it will pay dividends! (18:06) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Jul 8

29 min 9 sec

3 Keys to a Successful Optical Patient Experience- E51 Highlights from this episode: 3 Keys to a Successful Optical Patient Experience (00:42) Office Talk: Luxury Frame Lines & Staying Cutting Edge (19:28) In most practices, optical is a huge profit center. Patients will spend more time in optical than with you and since it is such a huge chunk of their time in your office, you need to make sure they are blown away by the service and care they receive there. Not to mention, whatever they come out of your optical with will be a daily reminder on their face of that experience. Make it a great one and it will pay dividends for years to come! (00:42) In this week's Office Talk, I am adding two "luxury" frame lines to my practice! I give my reasoning and what I'm trying to accomplish by bringing these in. I also discuss how to spot "weaknesses" in a practice just by taking a look at their website and optical for example. Enjoy! (19:28) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Jul 1

27 min 30 sec

5 Keys to a Great Office Culture - E50  Highlights from this episode:  5 Keys to a Great Office Culture (00:38)  Office Talk: Recalls, Favorite Tools, & Culture Index (13:07)  If you have ever had a GREAT employer, you can probably attest to the fact that it had a great culture. That, my friends, is the secret sauce of an amazing workplace for both the owner/doctor and the rest of the staff. Creating this great culture and then KEEPING it despite the inevitable turnover of staff is crucial. In this episode I go over some keys for keeping everyone on the same page, growing, and above all enjoying their work which will motivate your staff and create an office atmosphere that they will never want to leave. (00:38)  In this week's Office Talk, I discuss a new tool we are using for recalls and how it has boosted efficiency and is extremely user friendly for my patients. I share my must-have tools you should ALWAYS keep in your office, and my financial advisor suggested using the "Culture Index" to assist in finding a compatible doctor to add to my practice. You won't want to miss this segment! (13:07)  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Jun 24

22 min 12 sec

5 Hats You Need to Wear as a Practice Owner - E49 Highlights from this episode: 5 Hats You Need to Wear as a Practice Owner (00:56) Office Talk: Morning Huddle, New Hire Progress (15:57) As a practice owner, it can be easy to get lost in the weeds and not spend your time and energy on the most productive things. Learning what is worthy of your attention is the first step. It has taken me a decade to figure this out and as my practice grows and changes, I believe these 5 things will continue to hold true. (00:56)  In today's Office Talk, I go over the importance of a morning huddle and what I include in that to set my staff up for a successful day. I also added a staff member recently so I'll give an update on how she's doing with training and fitting in to the office. (15:57) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Jun 17

30 min 52 sec

4 Keys to Starting an Office - E48 Highlights from this episode: 4 Keys to Starting an Office (00:45) Office Talk: New Office Design, Marketing (15:50) Having started one practice a decade ago and staring down the barrel of opening another one, I am acutely aware of several things that I believe are a top priority to make a successful new office. Some of these I've had to learn the hard way over the years and I will not underestimate their importance again. (00:45) Big things are happening with the new office! I've met with the architect and am fleshing things out. You definitely start to see the line between wants and needs. The other area that I have big plans for is: marketing. We do not do this enough as private practices and I am a huge believer in how much it pays off! (15:50) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Jun 10

25 min 43 sec

7 Things Your Patients Want: Part 2 - E47 Highlights from this episode: 7 Things Your Patients Want: Part 2 (00:34) Office Talk: Expo East & Practice Evaluation (12:05) This week we are wrapping up the 7 Things Your Patients Want and trust me you need to know all of these! Not only will this connect you more to your patients, but it will help you direct your time, effort, and energy to things in your practice that will actually make a difference to the people that matter most: your patients. (00:34) We are headed to Expo East this week! I'm talking Optometry meetings for the year as well as some great perspective I got from another podcast on the importance of and how to evaluate a business. I'm using their suggestions to look at my own practice as I get ready to expand and make sure I am running a tight and efficient ship. (12:05) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Jun 3

23 min 16 sec

7 Things Your Patients Want: Part 1 - E46 Highlights from this episode: 7 Things Your Patients Want: Part 1 (00:47) Office Talk: New Frame Lines, Online Presence (13:02) Patients have demands of us. When we forget this, the patient experience suffers and they will not stick around. This is Part 1 of a 2 part series on the big things that patients want. Some of them you may not expect so tune in and get the full run down! (00:47) Things are moving along with the new office and in creating the vision for it, it is causing me to reevaluate some of my current frame lines and I'm finding a gap where I want to add a new line in. I am also talking about the importance of visibility and your practices's online presence ESPECIALLY when you are starting new. (13:02) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

May 27

25 min 26 sec

Multifocal Conversations You Need to Have - E45 Highlights from this episode:  Multifocal Conversations You Need to Have (00:37) Office Talk: Meetings, New Office, New Hire, Oh my! (11:36) Out of all the glasses/contacts we prescribe, multifocals could probably be considered the "problem child". These Rx's (and really the patients too for that matter) require some additional care and explanation if it is to be successful. In this episode I lay out the key conversations you need to have to make these go as smooth as possible and leave everyone feeling good at the end of the day. (00:37) This week in Office Talk we have a lot going on! I'm talking meetings, where I'm at with the new practice design and planning, and then how my new hire is panning out. Tune in for all the details! (11:36) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

May 20

20 min 26 sec

Ultimate O.D. Nugget - The Vision Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about the vision. A vision is a living, breathing entity. If you don't nurture it, it will die. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

May 17

1 min 43 sec

4 Simple Strategies for Growth - E44 Highlights from this episode: 4 Simple Strategies for Growth (00:45) Office Talk: Cold Start Practice Updates & Scleral Progress (:) If I were to ask you if you wanted to grow your practice, I'm sure the answer would be a resounding "YES"! The question then becomes, "how?". It's easy to have paralysis by analysis at that point if you don't have a clear vision or actionable steps to actually grow specific areas of your practice. That is what this run down is all about, my friends! Identify where you could use the most growth, use these strategies, and get after it! (00:45) As I have mentioned in previous episodes, I am starting another practice! I'm in the beginning stages of this cold start with designing, getting quotes for the build-out, etc. It's interesting to see what has changed since I last did this 10 years ago. There are things that have popped up that instead of being deterrents, I am actually appreciating because it's a barrier to entry that would cause most docs to call it quits. Listen in and join me on this exciting journey! (15:02) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

May 13

25 min 57 sec

Ultimate O.D. Nugget - Connecting Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I'm talking about connecting with people and building relationships. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

May 10

2 min 1 sec

Principles of GreatCustomer Service - E43 Highlights from this episode: Principals of Great Customer Service (00:47) Office Talk: Analyzing Current Office for New Practice Decisions (9:41) A great example of exceptional customer service is how a conflict is handled. This is an art my friends and something that I have slowly been improving on since I began practicing. I have consolidated what I've learned down to several principals to easily share with you. (00:47) Whenever you open an office, you know there are a million and one decisions to make. I have a good timeline laid out where I am not crunched but I am not waiting around either. I'm starting to take a look at everything in my current practice to see what I want to carry on to the next and what I maybe don't. Come and enjoy the journey with me! (9:41) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

May 6

22 min 59 sec

Ultimate O.D. Nugget - The Power You Have Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I am talking about the power that you have and how it affects others. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

May 3

2 min 41 sec

Setting Up a Successful Optical - E42 Highlights from this episode: Setting Up a Successful Optical (00:50) Four Questions: Least Favorite Part of the Job? (12:49) Office Talk: Big Announcement!! (21:03) Optical is a huge part of our practices (usually) not only for revenue but also just the sheer space it takes up. I strongly believe that an old, dark, and outdated optical is a great way to discourage patients from buying their glasses from you. Don't worry though, I have a few ideas that might help you spruce up this area of your practice and turn it into a highlight instead of an eyesore. (00:50) We are now on to the last part of the "Four Question" series we've been doing the last few weeks. Today's question is: What is your least favorite aspect of the job? There are three things that I can pick out that I'm not a big fan of that I will share with you. However, you will notice, these things may not be my favorite but I have talked myself into "liking" over the past decade. (12:49) In this episode's Office Talk, I recap a staff member leaving and the effect that has had on the general feel of my practice. I also have a fun announcement for something coming down the pipeline that will sort of take the place of the "Cold Start" segment I have done in the past! Stay tuned for more! (21:03) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Apr 29

29 min 34 sec

Ultimate O.D. Nugget - Taking Care of Your People Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget we discuss the importance of taking care of your team. They are what is going to get you through and build an amazing practice and if you don't take care of them, in this job market, they are going to find something better. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Apr 26

1 min 55 sec

5 Ways to Keep Optical Simple - E41 Highlights from this episode: 5 Ways to Keep Optical Simple (00:44) Four Questions: What you love about what you do? (11:00) Office Talk: The Week of Students (15:56) Optical is a large part of the majority of practices. If not set up correctly, it can be an area that can cause patients to glaze over and force your opticians into giving a mini-lens school just to explain the decisions they have to make. My advice: KEEP IT SIMPLE! Both your patients AND your opticians will thank you. This week I give 5 ways to make this a relaxed and enjoyable encounter for all involved. (00:44) We continue on in our "Four Questions" segment with question #3: What do you love about what you do? There are so many things that come to mind for me so I narrowed it down to my top 3 things. Let me know what yours are! (11:00) In today's office talk, I give some great news on a new milestone I just cleared as well as some great opportunities to talk with the next class of optometrists. I had the privilege of meeting with students from two great schools this week and let me tell you, it was so invigorating! There were tons of great questions and without a doubt it solidified my love for the profession and mentoring even more. (15:56) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Apr 22

23 min 3 sec

Ultimate O.D. Nugget - Real Life Customer Service Example Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I give a real life example from my own practice of a situation in which we (in my opinion) provided exceptional customer service. Let how I handled it be a great example or a horrible warning. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Apr 19

7 min 51 sec

Keys to an Efficient Practice - E40 Highlights from this episode: Keys to an Efficient Practice (00:40) Four Questions: What did you know that you found out was wrong? (11:22) Office Talk: Sclerals & Staffing (19:59) We all know that there are a million little things that go in to a day in the office. Between all those things, I guarantee there are ways to make it more efficient. Today I give you just a few ways that I have found in my own practice to maximize efficiency which in turn will save your time, money, and sanity. (00:40) This week we are continuing on in the "Four Questions" series with: What did you know that you found out was wrong? Now there are SO many things I have learned over the years since opening my practice but I have narrowed it down to my top three things for you. Don't forget to let me know what yours are! (11:22) In office talk, we are chugging right along with scleral fits and I am very excited with how that part of my practice is growing! I have a staff member moving away as well so we are navigating that and planning for the future! (19:59) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Apr 15

28 min 19 sec

Ultimate O.D. Nugget - The Business of Optometry Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget we discuss how to learn the business side of an optometric practice. It's easier than you think. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Apr 12

2 min 9 sec

5 Steps to Marketing Your Practice Like a Pro - E39  Highlights from this episode:  5 Steps to Marketing Your Practice Like a Pro (00:42)  Office Talk: A Visit from Dr. Hass (14:37)  When times are tough or budgets need to be pared down, usually marketing is one of the first things to go unfortunately. I think marketing is usually put on the back burner because they are not good at it or they do not know where to start. Today I go over 5 simple steps to help you jump start your marketing and set you on a path to find the most effective way to market your practice. (00:42)  This week I had the pleasure of having Dr. Hass from Owosso come in to get a rundown on scleral lenses! I am also solidifying my top three favorite scleral lenses to fit so I can cover all sorts of situations. I am very excited about the progress being made and can't wait to share it! (14:37)  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Apr 8

24 min 8 sec