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High-Income Business Writing

By Ed Gandia: B2B Writer, Copywriter, Solopreneur and Coach

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.

  1. 1.
    #154: What’s the Bare MINIMUM You Should Be Charging Your Clients?15 June 2018
    37:50
  2. 2.
    #153: Overcoming Analysis Paralysis and Over-Thinking with Shelley Row1 June 2018
    34:42
  3. 3.
    #152: Thinking of Writing a Book? Here’s a 6-Point Reality Check18 May 2018
    54:56
  4. 4.
    #151: Jared Kessler on ‘Upleveling’ Your Copywriting Business4 May 2018
    50:53
  5. 5.
    #150: What Do You Do When You Have TOO Much Work?20 April 2018
    44:39
  6. 6.
    #149: How to Start Prospecting for Clients When You’re New?6 April 2018
    37:50
  7. 7.
    #148: How Ana Lands Clients and New Opportunities with Her Own Lead Magnet23 March 2018
    37:45
  8. 8.
    #147: How to Position Yourself as an Expert (Without Feeling Like a Fraud)9 March 2018
    37:46
  1. 9.
    #146: How to Land Writing Contracts in the Public Sector: An Insider’s View23 February 2018
    43:37
  2. 10.
    #145: Conversational Copywriting with Nick Usborne9 February 2018
    36:51
  3. 11.
    #144: How to Be More Likeable and Win More Business (Without Changing Your Personality)26 January 2018
    39:34
  4. 12.
    #143: Why It’s Become So Darn Hard to Write Convincing Copy12 January 2018
    38:56
  5. 13.
    #142: Five Non-Negotiables for Your Business (and Your Life)22 December 2017
    51:45
  6. 14.
    #141: Derek Lewis on Getting Prospects to Come to YOU8 December 2017
    55:36
  7. 15.
    #140: What’s Going on With the Freelance Economy? A Look at the Numbers with Robert McGuire24 November 2017
    41:45
  8. 16.
    #139: Two Unconventional Options to Traditional Health Insurance for Freelancers10 November 2017
    1:08:48
  9. 17.
    #138: Two Paths to Creating a Successful Second Income Stream with Info Products27 October 2017
    40:34
  10. 18.
    #137: Why Your Freelance Niche Does NOT Need to Be an Industry13 October 2017
    38:57
  11. 19.
    #136: Why You Need to Deploy an Attraction Marketing Strategy29 September 2017
    37:01
  12. 20.
    #135: NY Times Bestselling Author Denise Kiernan on Maintaining High Productivity, Establishing Writing Rituals and Making a Living as a Full-Time Author15 September 2017
    53:10
  13. 21.
    #134: Surprisingly Simple (and Effective!) Tips for Getting Your Prospecting Done1 September 2017
    35:01
  14. 22.
    #133: How to Stand Out and Thrive in an Increasingly Competitive Freelance Marketplace18 August 2017
    37:08
  15. 23.
    #132: Why You Should Do More of What Scares You4 August 2017
    37:28
  16. 24.
    #131: How to Turn LinkedIn Into a Powerful Prospecting Tool21 July 2017
    52:30
  17. 25.
    #130: Why Your Biggest Client Opportunities Are Slipping Between Your Fingers—and What to Do About It23 June 2017
    34:43
  18. 26.
    #129: Marketing to Millennials—What Writers and Copywriters Need to Know9 June 2017
    46:27
  19. 27.
    #128: How Jeanne Noorman Overcame 20+ Years Out of the Workforce to Launch a Successful Freelance Writing Business26 May 2017
    49:19
  20. 28.
    #127: Hannah Glenn on Refining Your Niche as You Go, Taking Baby Steps to Success and the Power of Quick Wins12 May 2017
    42:04
  21. 29.
    #126: Grit—The Single Quality That Will Determine Your Long-Term Success as a Freelancer28 April 2017
    30:21
  22. 30.
    #125: Sean D’Souza on Why You Should Write Sales Pages and Articles from the Bottom Up14 April 2017
    56:00
  23. 31.
    #124: Unconventional (Yet Highly Effective) Online Prospecting Ideas31 March 2017
    39:06
  24. 32.
    #123: Bryce Bladon on How to Avoid Clients from Hell!17 March 2017
    42:52
  25. 33.
    #122: Why You Need to Start (or Tap Into) a Community of Freelancers3 March 2017
    33:24
  26. 34.
    #121: How to Break into the Lucrative Market of Writing for Authors, Speakers and Coaches17 February 2017
    34:31
  27. 35.
    #120: How to Get Valuable Insights Into Your Business by Tracking Your Inquiries3 February 2017
    41:30
  28. 36.
    #119: The 6 Most Effective Marketing Tools for Freelancers in 201720 January 2017
    35:48
  29. 37.
    #118: Productivity for Creative People6 January 2017
    46:26
  30. 38.
    #117: The 21 Questions I’m Asking Myself This Week23 December 2016
    39:42
  31. 39.
    #116: How to Tackle Your Inner Critic and Unleash Your ‘Badassery’25 November 2016
    32:58
  32. 40.
    #115: How Chelsea Baldwin Booked Her First Five-Figure Month (Without Driving Herself Crazy)11 November 2016
    35:25
  33. 41.
    #114: Using Demonstration Projects to Launch Your Freelance Business (or to Pivot Into New Areas)28 October 2016
    34:06
  34. 42.
    #113: How to Funnel a Ton of Quality Prospects to Your Website with a Strategic Guest Post14 October 2016
    35:05
  35. 43.
    #112: eCommerce — An Under-the-Radar Opportunity for Freelance Copywriters30 September 2016
    29:16
  36. 44.
    #111: How Kevin Casey Uses His Freelance Income to Travel Five Months a Year16 September 2016
    45:45
  37. 45.
    #110: Tanya Brody on Losing Her Day Job and Starting a Freelance Business from Scratch2 September 2016
    38:35
  38. 46.
    #109: My Checklist for Getting Your B2B Copywriting Business Off the Ground Successfully19 August 2016
    37:03
  39. 47.
    #108: How to Get Freelance Clients Using a Clever (Yet Very Simple) Twitter Technique5 August 2016
    37:34
  40. 48.
    #107: How to Handle Stressful (and Sensitive) Client Conversations With Grace22 July 2016
    45:16
  41. 49.
    #106: Kevin Rogers’ Winning Formula for Improving Your Copy with Stories and Humor8 July 2016
    48:43
  42. 50.
    #105: Kate Kordsmeier on the High-Income Opportunity in Food & Travel Writing24 June 2016
    39:31
  43. 51.
    #104: WordPress or Squarespace…Which One is Right for Me?10 June 2016
    51:53
  44. 52.
    #103: How Freelance Writer Jennifer Gregory Took Her Income to $100,000 in 6 Simple Steps27 May 2016
    44:51
  45. 53.
    #102: Joseph Cole on Prayer and Meditation as a Business Strategy13 May 2016
    36:27
  46. 54.
    #101: My Biggest Takeaways From the First 100 Podcast Episodes29 April 2016
    45:03
  47. 55.
    #100: Taxes and Freelancing: What Every U.S. Freelancer Needs to Know15 April 2016
    44:20
  48. 56.
    #099: How to Automate your Client Intake Process—Without Sounding Like a Robot1 April 2016
    41:52
  49. 57.
    #098: Work With What You’ve Got (to Get to Where You Want to Go)18 March 2016
    24:19
  50. 58.
    #097: Mark McGuiness on Motivation for Creative People4 March 2016
    45:59
  51. 59.
    #096: James Chartrand on Freelance Copywriting Trends, Simple Ways to Improve Your Writing and the 200-Word Story Challenge19 February 2016
    47:15
  52. 60.
    #095: How to Land Good-Paying Clients on Elance and Upwork4 February 2016
    35:41
  53. 61.
    #094: Pure Randomness: What I'm Doing and Thinking About22 January 2016
    37:29
  54. 62.
    #093: Ten Strategies for Developing a Moneymaking Mindset7 January 2016
    45:55
  55. 63.
    #092: How to Manage Your Cash Flow Like a Pro When You Have a Variable Income23 December 2015
    49:21
  56. 64.
    #091: Scott Aughtmon on Taking the First Steps to Becoming an Authority in Your Field10 December 2015
    50:52
  57. 65.
    #090: Three Simple Ways to Transition to a Value Pricing Model26 November 2015
    44:14
  58. 66.
    #089: Do You Feel Like a Fraud? Struggle With Self Confidence? Welcome to the Club!12 November 2015
    28:23
  59. 67.
    #088: Project Management for the Rest of Us22 October 2015
    49:44
  60. 68.
    #087: How to Get Through (and Absorb!) That Pile of Unread Business Books8 October 2015
    41:44
  61. 69.
    #086: Health Insurance Options for U.S. Freelancers24 September 2015
    36:52
  62. 70.
    #085: Why You Should Start a Newsletter (and How to Keep it From Being a Drag)10 September 2015
    38:22
  63. 71.
    #084: Michelle Ward on How to Make the Leap From Full-Time Day Job to Self-Employment27 August 2015
    45:09
  64. 72.
    #083: Listener-Submitted Questions + My Answers13 August 2015
    50:12
  65. 73.
    #082: Your Biggest Challenge As a New Freelance Writer or Copywriter and What to Do About It30 July 2015
    28:21
  66. 74.
    #081: How to Get Paid Faster Without Chasing After Clients16 July 2015
    45:34
  67. 75.
    #080: How to Pick the Best, Smartest Niche for Your Freelance Business2 July 2015
    40:22
  68. 76.
    #079: Should You Use a Creative Brief?18 June 2015
    40:13
  69. 77.
    #078: How to Get Your Email Under Control4 June 2015
    42:31
  70. 78.
    #077: How to Grow Your Income by 20% Almost Overnight21 May 2015
    28:03
  71. 79.
    #076: What to Do When a Prospect Goes Silent7 May 2015
    39:37
  72. 80.
    #075: Dorie Clark on How to Capitalize on Your Unique Perspective and Knowledge23 April 2015
    40:49
  73. 81.
    #074: Ten Things to Avoid When Ramping Up Your Freelance Writing Business9 April 2015
    39:00
  74. 82.
    #073: The Messy Road to Better-Paying Clients26 March 2015
    39:08
  75. 83.
    #072: How Should You Evaluate a New Prospect?12 March 2015
    28:46
  76. 84.
    #071: Should You Go Freelance If You're 55 or Older?26 February 2015
    40:46
  77. 85.
    #070: The 'Rock Star' Myth + Why You Should NOT Diversify12 February 2015
    52:15
  78. 86.
    #069: How to Break Into Freelancing When You're Fresh Out of School29 January 2015
    40:31
  79. 87.
    #068: Heather Lloyd-Martin on SEO Copywriting15 January 2015
    40:44
  80. 88.
    #067: Am I a Credible Source of Freelancing Advice?31 December 2014
    32:16
  81. 89.
    #066: Pam Grout on a Series of Experiments That Prove Your Thoughts Create Your Reality18 December 2014
    44:46
  82. 90.
    #065: Carol Tice on 5 Profitable Article-Writing Opportunities4 December 2014
    45:06
  83. 91.
    #064: Kathy Cabrera on Scripting and Producing 'Explainer Videos' for Clients20 November 2014
    49:44
  84. 92.
    #063: Ghostwriting Business Books — A Realistic Six-Figure Opportunity for Strong Writers6 November 2014
    58:05
  85. 93.
    #062: Michelle Hiskey on Helping College Applicants Write Their Essays23 October 2014
    47:12
  86. 94.
    #061 Steve Roller on How to Successfully Run Your Freelance Business While Traveling the World9 October 2014
    51:59
  87. 95.
    #060: A Clever Way to Land a Ton of Work from Trade Shows (Without Leaving Your House)25 September 2014
    31:30
  88. 96.
    #059 Cliff Ravenscraft on How Podcasting Can Help You Land Great Clients and Make You the Obvious Choice in Your Field11 September 2014
    1:02:38
  89. 97.
    #058 Bob Bly: A Candid Talk With a Legendary Copywriter28 August 2014
    57:02
  90. 98.
    #057: Writing Opportunities in the Medical Device Industry: An Interview With Casey Demchack14 August 2014
    52:12
  91. 99.
    #056 Creating a Successful B2B Content Development Agency: An Interview With Paul McKeon of The Content Factor31 July 2014
    30:56
  92. 100.
    #055: How to Build Your Business with the Clients Y ou Really Want17 July 2014
    42:36
  93. 101.
    #054: How Julia Borgini Landed a Guest Blog Spot with a Major Online Publication3 July 2014
    38:20
  94. 102.
    #053: Building Up the Courage to Go After Bigger Clients19 June 2014
    45:59
  95. 103.
    #052: Overlooked Freelance Writing Opportunities for Retiring Boomers5 June 2014
    53:18
  96. 104.
    #051: How to Get the Attention of Crazy-Busy Prospects with Agile Selling22 May 2014
    44:40
  97. 105.
    #050: Writing for Ad Agencies and Marketing Firms: Two Freelance Writers Share What You Need to Know to Make it Work8 May 2014
    56:56
  98. 106.
    #049: Eleven Things High-Income Freelance Writers Do Differently24 April 2014
    31:37
  99. 107.
    #048: From Laid-Off Worker to Six-Figure Freelance Writer10 April 2014
    59:50
  100. 108.
    #047: How to Use Public Speaking to Land B2B Writing Clients27 March 2014
    44:24
  101. 109.
    #046: Three Smart Ways to Boost Your Income and Increase Client Loyalty20 March 2014
    32:20
  102. 110.
    #045: What Should Your Freelance Writing Contract Include?13 March 2014
    54:39
  103. 111.
    #044: Should You Quit, or Should You Stick?6 March 2014
    39:09
  104. 112.
    #043: How to Get More and Better Referrals27 February 2014
    34:06
  105. 113.
    EP#042: Answers to your top freelancing questions20 February 2014
    54:29
  106. 114.
    #041: How to Overcome Isolation as a Freelance Professional12 February 2014
    49:14
  107. 115.
    #040: Finding the Thread That Ties Your Story Together6 February 2014
    37:26
  108. 116.
    #039: Following the Flow: Why Your Biggest Opportunity Could Be Right Under Your Nose3 February 2014
    36:36
  109. 117.
    #038: From $5 to a Viable Writing Business: How Nathan Collier Is 'Grouponizing' His Way to Success22 January 2014
    38:00
  110. 118.
    #037:The Hard Truth About Passive Income: How to Find and Develop a Profitable (and Realistic!) Sideline Business15 January 2014
    50:26
  111. 119.
    #036: How to Earn a Great Living by Writing 'Lead Magnet' Books for Clients8 January 2014
    51:45
  112. 120.
    #035: Seven Simple Success Strategies to Implement in 20141 January 2014
    39:29
  113. 121.
    #034: The Spiritual Side to Freelance Success (Pt. 2) -- A Talk With Pete Savage from ExpandYourself.com18 December 2013
    1:03:33
  114. 122.
    #033: The Spiritual Side to Freelance Success — A Candid Talk with Pete Savage from ExpandYourself.com11 December 2013
    57:03
  115. 123.
    #032: Earning a Six-Figure Income by Writing for Small Businesses4 December 2013
    38:24
  116. 124.
    #031: How to Get Real Value from a Business Coach + The Power of Gratitude27 November 2013
    52:56
  117. 125.
    #030: Optimizing Your Own Website: Understanding the New SEO Rules and How to Use Them to Your Advantage20 November 2013
    49:03
  118. 126.
    #029: The In-Between: Embracing the Journey to Freelance Success13 November 2013
    43:22
  119. 127.
    #028: How Writer John Corcoran Networked His Way Into the Clinton White House6 November 2013
    48:46
  120. 128.
    #027: Work/Life Balance: How to Set Healthy Boundaries You Can Actually Keep30 October 2013
    36:30
  121. 129.
    #026: How (and Why) to Partner with Designers to Grow Your Business22 October 2013
    58:31
  122. 130.
    #025: Tap Your Network: How to Get Business Through Friends, Colleagues and Relatives15 October 2013
    34:06
  123. 131.
    #024: Professional Liability Insurance: Do Freelance Writers Really Need It?9 October 2013
    29:22
  124. 132.
    #023: Epic Content Marketing: How Business Writers Can Profit From The Content Megatrend2 October 2013
    37:59
  125. 133.
    #022: Seven Tips for Developing Stronger Self-Confidence24 September 2013
    54:51
  126. 134.
    #021: Email Newsletters: A Steady and Lucrative Writing Opportunity18 September 2013
    46:57
  127. 135.
    #020: Hourly Rates: When Do They Make Sense? And How Do You Keep Them High?10 September 2013
    50:22
  128. 136.
    #019: How to Launch a Successful Side Business When You Freelance Full Time4 September 2013
    46:20
  129. 137.
    #018 Guerilla Prospecting Tactics That Work28 August 2013
    45:27
  130. 138.
    #017: How to Earn $300 – $500 Writing LinkedIn Profiles21 August 2013
    42:18
  131. 139.
    #016: The Niche Myth: Why You DON'T Need to Specialize to Launch a Successful Writing Business9 August 2013
    29:01
  132. 140.
    #015: How to Manage Large Writing Projects Without Losing Your Sanity7 August 2013
    48:28
  133. 141.
    #014: Writing Product Descriptions for Clients23 July 2013
    33:00
  134. 142.
    #013: Writing Business Plans: The Opportunity for Business Writers17 July 2013
    30:08
  135. 143.
    #012: Eight Steps to Writing Faster, Better10 July 2013
    51:57
  136. 144.
    #011: Smart Networking Strategies for Freelance Writers1 July 2013
    33:38
  137. 145.
    #010: How a Well-Paid Executive Transitioned Successfully to Full-Time Freelance Copywriting26 June 2013
    39:42
  138. 146.
    #009: The Surprising Truth About High-Paying Clients — And the Four Assumptions That Keep Writers From Landing Them20 June 2013
    39:49
  139. 147.
    #008: Negotiating Secrets of a Successful Freelance Writer12 June 2013
    49:41
  140. 148.
    #007: How I Took My Writing Biz to the Six-Figure Level (Pt. 2 of 2)5 June 2013
    35:47
  141. 149.
    #006: How I Took My Writing Biz to the Six-Figure Level (Pt. 1 of 2)29 May 2013
    38:57
  142. 150.
    #005: Cracking the LinkedIn Sales Code22 May 2013
    43:46
  143. 151.
    #004: Case Studies: How to Earn $200+ an Hour Writing Short Success Stories15 May 2013
    43:23
  144. 152.
    #003: White Papers: A Real and Lucrative Opportunity for Business Writers (Part 2 of 2)7 May 2013
    1:05:01
  145. 153.
    #002: White Papers: A Real and Lucrative Opportunity for Business Writers (Part 1 of 2)1 May 2013
    1:01:26
  146. 154.
    #001: How to Price Your Writing Projects - A Practical System22 April 2013
    59:11

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