Towards a Smarter World


Meet innovators exploring the intersection of human and machine intelligence, where content and technology combine to build a better world.

All Episodes

Rahel Bailie, content operations specialist shares insights on building and managing growing content functions and discussing the top five business drivers to address with Content Operations right away. Read the full transcript at

May 24

37 min 52 sec

Carrie Hane, author, business owner, and content strategist sits down with Cruce to discuss the human element of content strategy, and how to have effective discussions and tangible results across silos to build content intelligently.  Read the full transcript at

Oct 2020

38 min

Cruce sits down with Michael Priestley, OASIS distinguished contributor and IBM information architect, to discuss the human element of content taxonomy. How can a company create a content organizational structure that’s useful to the user, and what can we do to motivate the use of that structure across silos? Learn how to build excellent customer experiences at a massive scale while also keeping things user-focused.   Read the full transcript at

Sep 2020

36 min 33 sec

Many think digital policy is a chore, simply related to managing risk and regulations. But policy has a far more important role to play in developing a healthy digital and customer experience ecosystem.    Listen in to this insightful and eye-opening interview with Kristina Podnar and host Cruce Saunders, as they explore the rightful role digital policy can play in accelerating content operations, encouraging innovation within a more clearly defined focus, and actually speeding up content velocity through the creative and development supply chain.   Listeners may be surprised to find out how policy may be one of the key missing ingredients, kept secret by being shrouded by legal and regulatory overhead, that can positively contribute towards content intelligence.   Read the full transcript at

Aug 2020

42 min 37 sec

Uncover the alchemy of data and content microservices that produce golden customer experiences. Hear data-expert and Principal at CloudData LLC, Gaja Vaidyanatha share lessons from working with cloud-based architectures at massive scale. Discover how intelligent experiences are produced by integrating customer touchpoints into a single location that enables a 360-degree view of the customer.   Read the full transcript at Bonus material from this episode of Towards a Smarter World: AI and Machine Learning Graph Databases Listen and access the transcripts on

May 2020

43 min 6 sec

Is unifying technical content sets into a broader ecosystem an impossible journey? Tom Johnson of 'I'd Rather Be Writing' shares his experience in working with Docs-as-Code and leveraging technical content sets. Read the full transcript at

Feb 2020

51 min 39 sec

Join Ray Gallon as we discuss artificial intelligence, information 4.0, the role of machines, and how humanism fits into the expanding content ecosystem. Read the full transcript on

Jan 2020

30 min 29 sec

Hear insights on leading customer experiences teams from the American Medical Association’s Chief Experience Officer, Todd Unger. Read the full transcript on

Dec 2019

37 min 18 sec

Join Alan Porter for stories of industry content superheroes fighting and overcoming corporate challenges. Hear more at Lavacon 2019, where Alan will be presenting a keynote, The Heroes of Content Strategy. Use code 'ATEAM' for $200 off at registration.   Visit for resources and a full transcript of this episode.

Oct 2019

34 min 8 sec

Patrick Bosek, CEO and founder of easyDITA, discusses the future of structured authoring.

Aug 2019

42 min 15 sec

Learn how to champion enterprise content and why forming cross-functional forums helps solve problems faced company-wide, with Anna Schlegel, at NetApp.

Apr 2019

35 min 58 sec

Adolfo Hernandez, CEO of SDL, talks on the emerging use of machine learning, machine linguistics, and artificial intelligence in this hyper-growth era of content.

Mar 2019

20 min 48 sec

Jim Edmunds, CEO of Ingeniux, discusses key forces in bridging silos, providing adaptive customer experiences, and improving digital authoring experiences, rich semantics, and solid content infrastructure.

Dec 2018

27 min 18 sec

Hilary Marsh, president and chief strategist of the Content Company, talks on the roles of content strategists, how the landscape is changing, plus advice on getting started in the industry.

Oct 2018

44 min 36 sec

Beginning with discussing LavaCon's aim of coordinating content strategy across silos, Jack Molisani speaks to tips on how to pitch content strategy initiatives to upper management, future-proofing content strategy, how to use chatbots as effective digital assistants, and advice on how to position oneself in the industry.

Aug 2018

39 min 4 sec

Cruce speaks with Scott Able, the Content Wrangler, about the changing dynamics within enterprise content groups and some of the emerging solutions.

Jun 2018

51 min 59 sec

Teodora Petkova, a philologist fascinated by the metamorphoses of text on the web, discusses the Semantic Web and Linked Data. What is the Semantic Web, is it here already, and how should authors begin working with it?

May 2018

27 min 40 sec

A look into the future of AI, human-bot interactions, and the direction of content strategy with Intercom's Elizabeth McGuane.

Feb 2017

53 min 51 sec

Karol Jarkovsky, Director of Product at Kentico Software, discusses how Customer Experience Management (CEM) has changed since Kentico's inception, and how it will continue to change, as well as cognitive computing, machine learning, and the transition from mobile-first to API-first development. Cruce Saunders is the founder and principal consultant at [A] and author of Content Engineering for a Multi-Channel World. Cruce and his team lead large-scale content engineering engagements in close partnership with agencies and institutional clients. [A] delivers content engineering, CMS implementation, infrastructure, and personalization for complex digital properties. [A] trains the content engineering function into organizations, and enables cross-functional project operations. Cruce has directed upwards of 300 large digital development projects since 1999, including large government, healthcare, education, association, non-profit, and enterprise institutions.For more information contact or follow Cruce at @mrcruce or [A] at @simpleateam on Twitter.

Jun 2016

40 min 14 sec