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Tech Qualified

By Motion

The Tech Qualified podcast is dedicated to providing B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing. If you're wondering how you can position your technology company as the choice in the marketplace, then follow along as we go on this journey together.

  1. 1.
    Building relationships in the world of e-commerce with Dan Daron from Searchspring12/23/2020
    20:21
  2. 2.
    Why It’s Essential Marketers Think Smaller When It Comes to Creativity with Jay Acunzo12/16/2020
    54:46
  3. 3.
    Ask for forgiveness not permission with Stephanie Cox of Lumavate12/10/2020
    37:14
  4. 4.
    Kicking Podcasting Into High Gear with Lindsay Tjepkema12/01/2020
    30:58
  5. 5.
    Optimizing the customer experience with Aashish Dhamdhere of 11/24/2020
    40:02
  6. 6.
    How to grow your company by focusing on its strengths with Nathan Bliss of Kinsta11/17/2020
    31:28
  7. 7.
    Leveraging inbound marketing to drive quality leads with Amy King of Zaloni11/14/2020
    26:19
  8. 8.
    Qualifying MQLs the Right Way With Lindsay Duran of Zilliant11/09/2020
    28:12
  1. 9.
    Building a SaaS Marketing Team From Scratch With Michael McCunney of Revenue Analytics11/05/2020
    30:22
  2. 10.
    Successful Lead Gen Tactics and Cultivating Thought Leadership With Crystal McFerran of The 20 11/04/2020
    21:29
  3. 11.
    Breaking Through the Noise While Building a Brand with Amber Herndon of Signal Insights 11/03/2020
    22:04
  4. 12.
    Owning the Conversation Around Data With Spencer Connell and AJ Yager of Praxis Metrics10/30/2020
    39:40
  5. 13.
    Storytelling for a Global B2B Brand With Aaron Stillman of AB Tasty10/27/2020
    33:36
  6. 14.
    Why a Strong Partnership With Sales Should Be at the Top of Your To-Do List With Mary Ford of CENTEGIX10/23/2020
    27:00
  7. 15.
    Multi-Touch Marketing Attribution & How to Go Beyond Just Meeting Lead Goals With Michelle Tilton of Infutor10/22/2020
    28:25
  8. 16.
    How to Build Authentic Partnerships With Clients With Laura Scruggs of Mindgrub10/21/2020
    34:18
  9. 17.
    Changing Your Messaging Based on Customer Feedback With AnnaMaria Turano of Synzi10/19/2020
    35:58
  10. 18.
    How to Build a Content Library as a One-Person Marketing Team with Heather Knutson of Ascent36010/15/2020
    28:51
  11. 19.
    Why Showing Clients Your Human Side Beats a Hard Sell With Cassidy Shield of Narrative Science10/12/2020
    33:35
  12. 20.
    Building Long-Term Customers through the Lens of a Sales Team with Andy Jonak of Vicom10/09/2020
    29:28
  13. 21.
    How to Leverage Agencies and Freelancers in Your Startup’s Marketing with Anusha Sethuraman of Fiddler10/07/2020
    30:27
  14. 22.
    Using Personal Branding to Expand Your LinkedIn Network With Nick Bennett of Logz.io10/05/2020
    34:27
  15. 23.
    The Advantages of Being Your Own Target Audience with Molly Clark of inMotionNow10/02/2020
    30:00
  16. 24.
    The Importance of Pivoting Your Marketing With Lori McInerney of Hunt Club09/30/2020
    35:16
  17. 25.
    Serving Customers for the Long Run with Phil Rimmler of DUST Identity09/28/2020
    28:41
  18. 26.
    How to Communicate Your Value Proposition to Customers With Andrei Faji of Shopgate09/25/2020
    46:13
  19. 27.
    How to Leverage Customer Feedback for More Innovative Marketing with Derrick Hicks of ConvertKit09/24/2020
    30:55
  20. 28.
    Giving Back in Times of Crisis With Heath Shatouhy of Jitjatjo09/22/2020
    28:07
  21. 29.
    Being Human in a Changed Marketing World with Ewa Baska of Buildout09/16/2020
    34:33
  22. 30.
    Why You Need Video in Your Content Marketing Strategy with Adam Lambert of Calendly09/10/2020
    34:48
  23. 31.
    How Marketing Teams Can Leverage Email Data with Steve Wagner of Webbula09/08/2020
    31:53
  24. 32.
    Turning Podcasting into a Successful Content Marketing Strategy with Jaclyn Schiff of PodReacher09/04/2020
    38:56
  25. 33.
    Adding a Human Touch to Marketing with Melissa Greiner at WizeHive09/01/2020
    33:47
  26. 34.
    Closing Deals at a Restaurant Technology Company During COVID-19 with Marybeth Sheppard of SEVENROOMS08/28/2020
    31:40
  27. 35.
    Kyle Lacy of Lessonly on Creating a Revenue-Driven Marketing Team08/24/2020
    33:46
  28. 36.
    Developing Creative Marketing for a Well-Established Organization with Megan Battaglia at ThunderCat Technology08/21/2020
    18:41
  29. 37.
    Content That Solves Pain Points with Juliana Pereira of Flow08/18/2020
    36:08
  30. 38.
    Creating a Health Care Marketing Strategy from Scratch with Louisy Raymond of Zipari08/14/2020
    30:41
  31. 39.
    Using Creative Content to Solve for Industry Problems with Chris Damico of Penta Technologies08/12/2020
    23:48
  32. 40.
    How to Get Your Partners to Market With Your Product with Michael Wise of Intelligent Contacts08/10/2020
    25:57
  33. 41.
    Why Revenue Has To Matter To Your Marketing Team with Trinity Nguyen of UserGems08/07/2020
    31:35
  34. 42.
    Building Successful Brand Messaging for Enterprise Travelers Post COVID-19 with Liam Moroney of Rocketrip08/05/2020
    32:28
  35. 43.
    Building a Startup’s Marketing Program from the Ground Up with Claudia Ring of rENIAC08/03/2020
    30:56
  36. 44.
    What’s Next in Post-COVID Communication with Chris Gaebler at Guardicore07/31/2020
    29:05
  37. 45.
    Guiding customers through digital transitions with Josh DeTar and Kevin Welsch at Tyfone07/29/2020
    36:06
  38. 46.
    Marketing in the Shifting Restaurant Industry With Jen Kern of Qu07/27/2020
    34:45
  39. 47.
    When ‘Cataclysmic Change’ Makes Your Services a Necessity with Sean Spicer at Agile IT07/26/2020
    28:48
  40. 48.
    Getting Companies Invested in the Digital Transformation with Tom Burg at Alpha07/24/2020
    24:53
  41. 49.
    B2B Health Tech Marketing during COVID-19 with Elyse Lazartic at Waystar 07/23/2020
    30:03
  42. 50.
    Positioning Your Firm as a ‘Trusted Advisor’ with Taylor Vossler of C3 Technology Advisors 07/23/2020
    35:19
  43. 51.
    Getting Marketing and Sales in Sync with Kieran Farr at Bitmovin07/17/2020
    32:08
  44. 52.
    Building relationships through content with Jeff Perkins of ParkMobile07/16/2020
    32:41
  45. 53.
    Creating a Successful ‘Marketing Tripod’ with Steve Pollak of Banyan Hills Technologies07/15/2020
    22:48
  46. 54.
    Marketing an IT Field Services Provider During Covid-19 with Jaimie Anzelone of Sitehands07/10/2020
    28:31
  47. 55.
    Competing with Giants Using Organic Content with Josh Blanton of Corevist07/09/2020
    28:59
  48. 56.
    Competing with Silicon Valley Startups in Agtech with Emily Negrin of GEOSYS07/08/2020
    36:59
  49. 57.
    Understanding How to Market a Geofencing Platform with Mae Cichelli of Bluedot07/07/2020
    32:11
  50. 58.
    Marketing Data Protection and Cybersecurity with Scott Ablin of Keeper06/30/2020
    35:55
  51. 59.
    Attracting Millions of Website Visitors Each Month with Technical Content featuring Rob Yoegel and Angel Guarisma of Linode06/26/2020
    36:08
  52. 60.
    Modernizing Marketing at an IT Services Company with Jennifer Rathgaber of SQA06/25/2020
    27:51
  53. 61.
    Sourcing Content from Within Featuring Brooke Brown of Smartbridge06/24/2020
    37:43
  54. 62.
    Building a B2B Tech Brand in Commercial Real Estate featuring Courtney Porcella of coUrbanize06/23/2020
    39:45
  55. 63.
    From Entreprenuer to B2B Marketer with Nick Waterhouse of Evaluator Group06/22/2020
    38:00
  56. 64.
    Introduction to Robotics as a Service with Kristen Moore of InVia06/19/2020
    28:25
  57. 65.
    Enterprise Customer Intelligence with Rebecca White of Databook06/18/2020
    34:26
  58. 66.
    Enabling Sales with Content Featuring Gaurav Harode of Enablix06/17/2020
    28:42
  59. 67.
    Waking Up Marketplaces with Joan Silver from Sixgill06/16/2020
    38:00
  60. 68.
    B2B Tech Category Creation with Veronique Lafargue from STRIVR06/15/2020
    39:34
  61. 69.
    Technology Marketing, Storytelling, and Campaign Management with Adam Kranitz of CloudCheckr06/12/2020
    39:37
  62. 70.
    Generate Data Center Leads by Focusing on SEO with Blair Felter from vXchnge06/11/2020
    34:59
  63. 71.
    Learn about Digital Asset Management and B2B SaaS from James Winter of Brandfolder06/10/2020
    27:03
  64. 72.
    Agency Veteran Turned B2B Tech Marketer with Sarah Peduzzi of Jetpack Workflow06/09/2020
    30:33
  65. 73.
    Getting Your Prospects to Zoom to the Finish Line with Jessica Otero of BI Tech06/05/2020
    35:11
  66. 74.
    Introducing the Concept of ClinTech with Amy Sitnick of Greenphire06/04/2020
    33:25
  67. 75.
    Network Security and Sales Development with Ivan Gomez from Tenable06/03/2020
    41:16
  68. 76.
    Genome Engineering and Marketing Tactics with Aditya Vempaty of Synthego06/02/2020
    38:09
  69. 77.
    Product Marketing Chats with a Startup Junkie with Jenn Steele of ORSNN06/01/2020
    35:08
  70. 78.
    Content Marketing and ABM Strategies by Ryan O'Hara of LeadIQ05/28/2020
    36:57
  71. 79.
    TechTalk Tuesday Edition – Content Marketing Strategies for Beautiful Landing Pages with Jennifer Pepper of Unbounce05/26/2020
    40:03
  72. 80.
    Content and Product Marketing with Matouš Roskovec of Avocode05/22/2020
    51:47
  73. 81.
    Marketing Full Stack Error Monitoring with Kirti Dewan of Bugsnag05/20/2020
    43:26
  74. 82.
    Marketing Real World Data that Accelerates Clinical Trials with Jaimee Ryan of COTA05/18/2020
    21:45
  75. 83.
    Consumer Data & Insights Marketing with Laurie Hood of Mobilewalla05/14/2020
    30:42
  76. 84.
    Building and Managing a Marketing Team with Kevin Alansky of Higher Logic05/12/2020
    42:35
  77. 85.
    Marketing Effective Backup and Cloud Storage Solutions by Ahin Thomas of Backblaze05/08/2020
    42:35
  78. 86.
    Why B2B Lead Generation is Dying and How Companies Can Pivot with Andre Yee of Triblio05/06/2020
    36:43
  79. 87.
    Healthcare Data Science & Marketing with Mark Scott of Apixio05/01/2020
    36:45
  80. 88.
    TechTalk Tuesday Edition - The Key Components to a Virtual Event Strategy with Mariya Finkelshteyn of Orchid Agency04/28/2020
    42:49
  81. 89.
    Marketing Strategies for Restaurant Tech with Stacey Arenson of Chowly04/27/2020
    28:58
  82. 90.
    Social Distancing Edition - Running an Agile Marketing Team with Monique Mahler of Interviewstream04/23/2020
    34:11
  83. 91.
    Social Distancing Edition - Integrated Marketing and Sales for Cybersecurity Solutions with Deb Julius of CBI04/22/2020
    33:10
  84. 92.
    Building an Online Slack Community and Marketing to Controllers with Nicole Lindenbaum of Teampay04/16/2020
    41:34
  85. 93.
    Upending the Typical World of Consulting and Production Innovation with Andrew Upah of Theorem04/13/2020
    29:01
  86. 94.
    Social Distancing Edition - Marketing & Hiring in Uncertain Times with Allie Kelly and Kelly Peters of JazzHR04/10/2020
    42:54
  87. 95.
    Social Distancing Edition - From Journalism to B2B Marketing with Jennifer Karpus-Romain of FayeBSG04/05/2020
    35:11
  88. 96.
    Social Distancing Edition - Marketing Next-Generation Analytics with Rachel Metzler from Alight Analytics04/03/2020
    32:40
  89. 97.
    Social Distancing Edition - The Customer Journey for Employee Recognition with Joe Staples of Motivosity04/01/2020
    45:08
  90. 98.
    Social Distancing Edition - Measuring Twice, Cutting Once with Latane Conant of 6Sense03/30/2020
    34:18
  91. 99.
    Marketing for a World-class Development Team with Patrick Ward of Rootstrap03/27/2020
    42:17
  92. 100.
    Connecting Account Management and Marketing with Dawn White of IDI03/25/2020
    40:25

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