Trends Distilled

William Grant & Sons

The consumer trends podcast from leading spirits producer William Grant & Sons. Hosted by Tania Bryer, we reveal key insights from William Grant’s annual consumer and market trends report, Trending 2021. Listen to find out the evolving habits, values and lifestyles of UK consumers – from the short term disruption of Covid-19 to the impact of changes that are here to stay.

www.williamgrant.com/trending2021

Trailer
Trailer 1 min 9 sec

All Episodes

The pandemic is changing how we experience the finer things in life. In this episode, we discuss our love affair with luxury and how brands in this space are evolving and becoming more accessible. Tania is joined by Walpole’s Chief Executive, Helen Brocklebank, Tamara Lawson from William Grant & Sons, and Mark Thomson, Ambassador to Scotland for Glenfiddich Single Malt Whisky.   Matthew Galloway from leading luxury hotel The Fife Arms (@thefifearms) opens up the virtual bar this week. He teaches us how to make a distinctly luxurious Glenfiddich cocktail. You can find the recipe at www.williamgrant.com/trending2021 - it includes some truly luxurious touches.   See omnystudio.com/listener for privacy information.

Mar 22

30 min 55 sec

The pandemic has caused many of us to reflect on what’s important, but has it turned us into more ethical consumers? In this episode, we discuss our changing values and our expectations that Brands will take a stand for what they believe in. Tania is joined by sustainability and style content creator Bianca Foley, Tamara Lawson from William Grant & Sons, and Fabiano Latham, the UK Brand Ambassador for Reyka Vodka. There’s a decidedly eco-friendly feel to the virtual bar this week. Alexa Farrow from Silver Lining in London (@silverlininge9) shows us how to make a ‘Springlet’, using Reyka Vodka and moss essence!  You can find the recipe at www.williamgrant.com/trending2021 so you can enjoy it yourself at home. See omnystudio.com/listener for privacy information.

Mar 1

25 min 35 sec

In this episode, we discuss the evolution of e-commerce. More of us are now shopping online and businesses are turning to online sales to survive, too. But how is this shaping our expectations of the brands we buy from? Tania is joined by David Abrahamovitch, the CEO and Founder of Grind Coffee, Tamara Lawson from William Grant & Sons and the UK Brand Ambassador for Hendrick’s Gin, Sasha Filimonov. Kaitlin Wilkes Back, Assistant Manager at the Berkeley Hotel’s Blue Bar hosts our virtual bar this week. She teaches us all how to make a ‘Ruby Spritz’ using Hendrick’s Gin and some very large ice cubes! You can find the recipe at www.williamgrant.com/trending2021 so you can enjoy it yourself at home. See omnystudio.com/listener for privacy information.

Feb 10

24 min 49 sec

How has the pandemic changed the way we think about health and well-being? Covid-19 has a direct impact on our health but also reminds us of the need to look after our physical and mental well-being too. Tania is joined by is Tamara Lawson from William Grant & Sons, Charlotte Holmes from Virgin Active UK and Calum Fraser, the UK Brand Ambassador for Atopia In the virtual bar this week, our talented bartender, Liam from Flur in Glasgow @flurgla shows us all how to make a ‘High and Dry’, a cocktail inspired by low alcohol spirit Atopia. You can find the recipe @williamgrantuk on Instagram, on Linkedin or at www.williamgrant.com/trending2021 See omnystudio.com/listener for privacy information.

Jan 21

24 min 19 sec

How has increased isolation and more time spent online changed the way we see ourselves and each other? In this episode, we discuss identity and the major disruption to our lives caused by Covid-19, which has accelerated some big changes and trends. Tania is joined by Tamara Lawson from William Grant & Sons, Charlie Warwick from Kantar’s Consulting team, and Alwynne Gwilt, the UK Brand Ambassador for The Balvenie. In the virtual bar this week, our talented bartender, Eve Russell from Hyde & Co in Bristol shows us all how to make a ‘Speyside Royale’, a cocktail inspired by where The Balvenie is expertly hand-crafted. You can find the recipe @williamgrantuk on Instagram, on LinkedIn or at www.williamgrant.com/trending2021 See omnystudio.com/listener for privacy information.

Jan 7

27 min 41 sec

Tania Bryer welcomes you to Trends Distilled, from William Grant & Sons See omnystudio.com/listener for privacy information.

Dec 2020

1 min 9 sec