The MadTech Podcast

ExchangeWire

ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

All Episodes

In the first ever episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Wayne Blodwell, founder and CEO, The Programmatic Advisory to discuss the latest news in ad tech and martech. On this week’s episode: – What is AT&T’s new venture, Xandr, and what could it mean for the future of AppNexus in Europe? – How robust is Facebook’s business model? – Why are media agencies still being investigated because of their ad-buying practices? – How is The Programmatic Advisory working with advertisers? – What challenges are advertisers experiencing and how can the service layer help them to overcome these challenges? – How does the business model of an independent consultancy differ from the likes of Accenture, Deloitte, etc?

Oct 2018

47 min

In the second episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and COO, Rachel Smith, are joined by Paul Gubbins, Programmatic Lead at Unruly to discuss the latest news in ad tech and martech. On this week’s episode: – Now that Brian O’Kelley is moving on from AppNexus, what does he do next? – What can be done to save Johnston Press? And what can ad tech do to help journalism? – Has OTT hit a saturation point, and does ad-funded content still have a future? – The Unruly solution for buyers and sellers. – The shift from IO to programmatic guaranteed, and what that means for the market. – The future of independent ad tech, and the differentiation required to survive.

Oct 2018

46 min

Accenture Interactive’s Amir Malik joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech. In this week’s episode: – How will the ad exchanges’ announced commitment to programmatic principles impact the industry? – Is Publicis’ divestment of Publicis Health Services the start of things to come? – Do brands understand branding? – Is OTT the only possible future of TV advertising? – How is Accenture Interactive mobilising its execution layer?

Oct 2018

35 min

In episode four of The MadTech Podcast, Ellie Edwards-Scott, co-founder, The Advisory Collective, joins ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, to discuss the latest news in ad tech and martech. The stories this week: – Apple CEO Tim Cook’s scathing attack of companies that he believes have created a data-industrial complex; combined with the news that search revenue from Apple’s App Store could hit USD$2bn by 2020 – The in-app ad fraud scandal uncovered by Pixalate, and blown open by BuzzFeed News – Vodafone’s decision to renege on bringing programmatic in-house – The minimum requirements for foreign advertising technology companies trying to enter the UK market, and how The Advisory Collective is helping driving success for these companies.

Oct 2018

35 min

On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and COO, Rachel Smith, are joined by Liam Brennan, global director of innovation programmes at MediaCom about the latest news in ad tech and martech. – Facebook’s latest earnings results and the decline of their daily active user base – The potential impact of government intervention on Facebook’s dominance – The continued power of Facebook’s user base – Why media buyers are being slow to adopt Ads.txt and whether they are knowingly buying fraud to keep prices depressed – In-housing and the contradictions between media reports and the reality – The missing layer between media execution and consultancy and Liam’s role at MediaCom, working to bridge that gap – Direct-to-consumer (DTC) brands and their differing approaches to media strategy and execution

Nov 2018

35 min

In this week’s episode of The MadTech Podcast, ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Tom Kershaw, CTO, Rubicon Project, to discuss the latest news in ad tech and martech. Topics this week include: – The reasoning behind Uber launching a new subscription model – WPP’s recruitment freeze and its impact on the industry – Oath’s rebrand to Verizon Media Group – Industry collaboration through the likes of prebid.org and programmatic principles

Nov 2018

32 min

In this week’s episode of The MadTech Podcast, ExchangeWire’s CEO Ciaran O’Kane and COO Rachel Smith, are joined by Ronan Shields, ad tech reporter, Adweek, to discuss the latest news in ad tech and martech. Shields discusses: – Facebook’s growing troubles and their comeback options – Investigations into Snapchat’s IPO – Alibaba’s success during this year’s Singles’ Day

Nov 2018

43 min

On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO and head of content, Ciaran O’Kane and Lindsay Rowntree, are joined by Martin Kelly, co-founder and CEO of Infectious Media, to discuss GDPR, the walled gardens, publisher monetisation, and why the ad tech industry is persevering through tough times.

Nov 2018

44 min

On this week’s The MadTech Podcast, ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Fiona Davis, MD international, Infinitive, to discuss the latest news in ad tech and martech. Davis discusses: – Amazon’s route to advertising dominance – Apple’s stranglehold over app publishers – WPP’s focus on creative agencies – Why Audio advertising will be a huge growth area in 2019

Nov 2018

44 min

On this week’s The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Nick Halstead, founder and CEO of InfoSum (and inventor of the retweet button), to discuss the latest news in ad tech and martech. On this week’s podcast: – With the recent news of S4 Capital’s merger with MightyHive, what will Sir Martin Sorrell’s next strategic move be? – A pubic spat between German eBiquity and Mediacom chiefs brings measurement and transparency in the region to the fore – With the DOJ and FBI finally taking action and making arrests over major ad fraud scams, is it a sign our industry is finally maturing? – With uncertainty surrounding the future of the cookie, is ‘single sign on’ the answer? – How can publishers leverage their data assets to compete with the walled gardens?

Dec 2018

43 min

On this week’s The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Brandon Keenen, senior digital commercial director, CNNi to discuss the latest news in ad tech and martech. On this week’s podcast: – The outcomes of Google CEO Sundar Pichai’s testimony before the House Judiciary Committee in Washington – Verizon’s write down of Oath’s value, and what this means for the future of the Oath brand – WPP’s rebrand as a ‘creative transformation’ company – Publisher diversification strategies and the value of cross-platform marketing

Dec 2018

47 min

For the last time in 2018, on this week’s The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane are joined by Gareth Holmes, UK CEO, Seenthis, to discuss the biggest ad tech and martech stories of 2018. On this week’s episode: – The GDPR’s impact on the industry – The Google effect and how the ad tech 20% survives – The reality of the single ID – M&A and the telcos’ routes to dominance – TV’s future is already here

Dec 2018

60 min

On the first episode in 2019 of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Mathieu Roche, founder and CEO of ID5, to discuss the latest news in ad tech and martech. In this week’s episode: – Taboola’s play in the news aggregation space, with Taboola News and its publisher-positive approach – LUMA’s latest ad tech report, showing the growing gap between ad tech and martech in the M&A space – RTL Group’s acquisition of Yospace and why it pays to have a business focus on fixing one problem if you’re an ad-tech vendor – The education required in understanding identity, cookie matching, and why so much money is being left on the table

Jan 2019

48 min

This week’s The MadTech Podcast is a special episode recorded in Sydney, Australia, where ExchangeWire COO, Rachel Smith is joined by Adele Wieser, country manager, Australia and New Zealand, Index Exchange, to discuss the latest news and trends in ad tech and martech across the APAC region. On this week’s episode: – Advertisers claim they will pull money from Facebook; are we at the tipping point? – Continued growth of Amazon Prime in India and Amazon’s APAC expansion plans – APAC’s competitive OTT market – Data privacy and regulation globally and how that is impacting APAC

Jan 2019

43 min

On this week’s episode of The MadTech Podcast, brought to you from Singapore, ExchangeWire COO, Rachel Smith, is joined by Erica Kerner, board chairman, Singapore Hub, The Marketing Society, and Wendy Hogan, customer experience and marketing strategy director, Asia at Oracle, and board member of The Marketing Society, to discuss the latest news and trends in ad tech and martech. In this week’s episode: – Building the future CEO: which companies have a strong succession plan in place and understand what it will take to be a CEO of the future? – The DTC strategy and how its customer-centricity is causing legacy B2C companies to shift focus – Why we need to stop referring to marketers as ‘advertisers’ – The rise of the Chief Experience Officer – How The Marketing Society is working with marketers to prepare themselves for the consumer of the future

Jan 2019

38 min

Back in London, this week’s episode of The MadTech Podcast features Robert Webster, founder of branding consultancy Canton Marketing Solutions, joined by ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane, to discuss the latest ad tech and martech news and trends. In this episode: – Facebook’s earnings results and why they will continue to growth in spite of continued scandal – Publisher diversification and why the new breed of digital-first publishers are starting to show cracks – The rumoured merger between Taptica and RhythmOne, and the need for ad tech collaboration to be a credible competitor to the duopoly – The complexities of in-housing

Feb 2019

51 min

On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by media expert Hossein Houssaini, to discuss the latest ad tech and martech news and trends. This episode: – Reddit launches a CPC ad model to go after DTC brands using Facebook and Google – Rumours of Apple launching a streaming service and why its next diversification should be buying a production house – Apple and Cisco believe a version of GDPR should be rolled out in the U.S. – How brands and agencies are tooling themselves up for programmatic

Feb 2019

60 min

In this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith, are joined by Danny Spears, commercial director of The Ozone Project to discuss DTC, Apple, and The Cairncross Review. In this episode: – Former Oath CEO Tim Armstrong’s move into DTC with his new company, DTX – Apple’s attempts to ‘save’ journalism by launching a news subscription service – The key takeaways from The Cairncross Review and the recommendations to build a sustainable future for journalism.

Feb 2019

60 min

This week’s The MadTech Podcast is a special episode recorded in front of a live audience in London, with special guests Nick Halstead, founder and CEO, InfoSum; Danny Hopwood, president, digital display EMEA, Omnicom Media Group; and Bedir Aydemir, head of audience and data, News UK, to discuss the future of identity. In this week’s episode: – The Facebook way of doing data – Criteo’s latest earnings and what they say about the future of retargeting – The opportunities and challenges of second-party data – Redefining identity and how you manage it

Feb 2019

52 min

On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Simon Halstead, head of open demand, Oath Ad Platforms, Verizon Media, to discuss the latest ad tech and martech news and trends. On this week’s episode: – The UK launch of BritBox and its attempts to be a viable contender to other video streaming platforms – Challenger brand, ThirdLove, completing a successful fundraiser, backed by former Oath CEO, Tim Armstrong – DTC brand, Heist, choosing OOH to scale and build their brand

Mar 2019

57 min

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ruth Zohrer, global lead, BBVA at Mindshare, to discuss the latest ad tech and martech news and trends. In this episode: – France threatens to tax big global tech companies generating local revenue – DTC brands need legacy brands to move beyond critical mass – Podcast popularity driving diverse audio advertising strategies

Mar 2019

46 min

In this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Gerhard Louw, head of international media management and transformation, Deutsche Telekom, to discuss the latest madtech news and trends. In this episode: – Sen. Elizabeth Warren’s presidential proposal to break up Google, Facebook, and Amazon – Interpretations of Mark Zuckerberg’s latest blog post, claiming Facebook will become a ‘privacy-focused platform’ – The direction of in-housing and remuneration models according to a recent WFA report

Mar 2019

53 min

On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Will King, commercial director, The Media Trust, to discuss the latest ad tech and martech news and trends. In this episode: – Google enters gaming with the launch of Stadia – The EU fines Google €1.49bn – Is there an argument for big tech not being broken up? – The Media Trust’s project with the AOP to help publishers understand their ecosystem

Mar 2019

62 min

This podcast episode was recorded in front of a live audience, and due to audio technical difficulties outside our control, the audio quality is not up to our usual standard, for which we apologise This week’s edition of The MadTech Podcast was recorded in front of a live audience in Singapore, with special guests Mike Chowla, Senior Director of Product Management, PubMatic; Janet Leung, Director of Product, Publicis Media Precision APAC; and Stefen Kyaw, Digital Marketing Lead, GrabFood, discussing in-app advertising and movements by Google. In this week’s episode: – Will Google will restrict third-party tracking capabilities in Chrome, and could be a move to protect their search business over their advertising business? – Google’s implementation of unified 1st price auctions and regional differences in PMP & closed environment popularity. – Value of in-app advertising for brands, how innovative technology solutions can address brand concerns and opportunities within diverse gaming audiences.

Mar 2019

55 min

On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Anna Forbes, UK General Manager, The Trade Desk, to discuss the latest ad tech and martech news and trends. In this week’s episode: – IBM selling their marketing software and e-commerce platform to private equity firm Centerbridge. What are the implications for other areas of their business and for the ad tech-martech relationship as a whole? – lastminute.com launching their own in-housing consultancy Playbook, to sit aside their existing in-house media and trading arm under a new brand: ‘Forward’. Does this constitute a conflict of interest, and will other large brands start building their own consultancies, or spinning off into licensing their tech? – Sizmek filing for bankruptcy, and the wider implications for ad tech. Is Sizmek the prophecy for the ad-tech industry, or did it face unique challenges that don’t look to befall the rest of the industry?

Apr 2019

44 min

On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith are joined by Barry Adams, general manager, BidSwitch, to discuss the latest madtech news and trends. This week: – Why Publicis are buying Epsilon – The IAB Tech Lab’s new specs for ad seller transparency; Sellers.json and OpenRTB SupplyChain Object – Why AT&T has sold its stake in Hulu back to Hulu

Apr 2019

44 min

On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith are joined by Kevin Flood, CEO, PowerLinks, to discuss the latest ad tech and martech news and trends. This week: – Why DTC brands are learning to love TV ads – The Annual IAB Adspend Report, and what it means for the industry – The other social media platforms (namely, Twitter and Snap) becoming utility

Apr 2019

50 min

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ryan Kangisser, Partner, MediaSense, to discuss the latest ad tech & martech news and trends. In this week’s episode: – Altice USA buys Cheddar for USD$200m (£151m). Is this type of behind-the-scenes, millennial-targeted, live streaming the new form of audience engagement? What does this mean for Altice and streaming? – Google will default to Ads.txt inventory. Is this for the good of the marketers, or are they more self serving? What are marketers attitudes towards brand safety? – P&G looking to buy DTC brands. What can DTC brands bring to P&G and vice versa?

May 2019

50 min

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O’Kane are joined by Dan Larden, global strategic partnerships director, Infectious Media, to discuss the latest ad tech and martech news and trends. In this episode: – Google’s launch of their new privacy tools to limit cookie tracking – Amazon grabbing a share of shopper marketing budgets, i.e. budgets from manufacturers/wholesalers used by retailers for in-store advertising, etc. – Alibaba opening up its platform to international sellers – The exciting times ahead for programmatic DOOH

May 2019

53 min

On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Rachel Smith are joined by Adam Ray, CEO and Founder, 59a, to discuss the latest madtech news and trends. In this episode: – The IAB urging the US Congress and the FTC agree to imposing stricter data privacy laws, known as ‘Do Not Track Plus’. – Following the influx of TV upfronts in the US, how traditional linear TV advertising is evolving in the face of decreasing consumption. – As part of Mental Health Awareness week, how companies within advertising are addressing company culture and the importance of initiatives to promote mental health.

May 2019

59 min

On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Mia Mulch, managing partner at Omnicom Media Group Programmatic UK, to discuss the latest madtech news and trends. On this week’s episode: – Adobe teaming up with Amazon to provide DTC ‘branded storefronts’ for Amazon sellers. – US online ad complaints overtaking TV grievances. – Programmatic innovations, consulting with clients and advancements in AV.

May 2019

45 min

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Dennis Buchheim, SVP and GM, IAB Tech Lab, to discuss the latest ad tech and martech news and trends. On this week’s episode: – This week LinkedIn announced its acquisition of Drawbridge, a cross-device identity tool. How will LinkedIn integrate this tool in their current offerings? Will any integration be limited to the US, given Drawbridge’s withdrawal from the European market following the implementation of GDPR? – Apple’s launch of ‘Privacy Preserving Ad Click Attribution’. What will the impact be on existing attribution tools? What is the future for display in Safari? – An in-depth look at the impact of GDPR on the advertising and marketing industry, following its one year anniversary.

May 2019

61 min

On this week's The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by Alessandra Di Lorenzo, Forward, to discuss the latest ad tech and martech news and trends. On this week's episode: Amazon buying Sizmek Ad Server; Google limiting ad blocking; and programmatic in-housing with lastminute.com

Jun 2019

55 min

Live from Cologne, Ciaran O'Kane is joined by Matt O'Neill, The Media Trust; Marius Rausch, AppNexus, A Xandr Company; and Daniel Gerold, G+J EMS to discuss universal logins, Apple's new SSO and Salesforce buying Tableau for $15.7bn (£12.34bn).

Jun 2019

51 min

PHD Media's Chris Stephenson joins ExchangeWire's Rachel Smith & Lindsay Rowntree to discuss The Global Alliance for Responsible Media, Uber's ad fraud lawsuit and Facebook's cryptocurrency.

Jun 2019

61 min

On this week's The MadTech Podcast, Intel's Rohan Kamra joins ExchangeWire's Rachel Smith & Lindsay Rowntree to discuss to discuss the latest ad tech and martech news and trends. On this week's episode: Verishop; Apple's need for innovation; and Google's new privacy initiative.

Jun 2019

60 min

IAB Australia's Jonas Jaanimagi joins Ciaran O'Kane and Rachel Smith to discuss the ICO Ad Tech Update report, digital ad spend and WPP versus Accenture.

Jul 2019

63 min

On this week's The MadTech Podcast, Digital Decisions' Ruben Schreurs joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. On this week's episode: the ICO's fines on BA and Marriott, global ad spend, and LUMA's Q2 2019 review.

Jul 2019

63 min

Condé Nast International's Nicole Holtsmark joins Rachel Smith & Lindsay Rowntree to discuss the Blackstone-Vungle, Facebook's Libra and Amazon's SSP.

Jul 2019

64 min

On this week's The MadTech Podcast, GumGum's Pete Wallace joins Rachel Smith & Lindsay Rowntree to discuss the latest news in ad tech and martech. On this week's episode: Snapchat's Q2 2019 results, Axel Springer's Upday, and app developers sidestepping Apple and Google.

Jul 2019

48 min

The Financial Times' Jess Barrett joins Ciaran O'Kane & Lindsay Rowntree to discuss Apple's results, Amazon's growing ad business and EU ruling on Facebook plugins.

Aug 2019

52 min

On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Ron Amram, global media lead, The Heineken Company, to discuss the latest news in ad tech and martech. On this week's episode: Apple News, Gin Lane closes to become Pattern, and Pinterest's Q2 2019 results.

Aug 2019

54 min

Viber's Christina Constandache joins Rachel Smith & Lindsay Rowntree to discuss Netflix's growing competition, Facebook's latest privacy concerns, and Whatsapp & Instagram aligning with the FB parent brand.

Aug 2019

47 min

On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Rob Brett, programmatic consultant, Thomson Reuters to discuss the latest news in ad tech and martech. On this week's episode: Facebook's privacy changes, Apple expanding scope of ITP, and Farfetch acquires New Guards Group.

Aug 2019

41 min

Digicakes' Julian Savitch-Lee joins Rachel Smith & Lindsay Rowntree to discuss Newscorp's Knewz, Google's Privacy Sandbox, and The Trade Desk.

Aug 2019

60 min

On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane & Mat Broughton are joined by Rowena Spencer, media & marketing specialist, to discuss the latest news in ad tech and martech. On this week's episode: The FTC, YouTube, and Firefox.

Sep 2019

49 min

Joe Root, Permutive, and Oliver Williams, News UK, join Rachel Smith and Lindsay Rowntree at DMEXCO to discuss anti-trust rulings, IDs, and the ICO.

Sep 2019

41 min

On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Umberto Torrielli, CSO, Silver Bullet to discuss the latest news in ad tech and martech. On this week's episode: DMEXCO, Attitudes to Programmatic Advertising, and holding groups.

Sep 2019

58 min

On this week's episode of The MadTech Podcast, Will King, commercial director, The Media Trust, joins Lindsay Rowntree and Mat Broughton to discuss the latest news in ad tech and martech. On this week's episode: Google, Washington Post's Zeus Prime, and Mixer.

Sep 2019

52 min

Mindshare's Simona Gentile joins Ciaran O'Kane and Lindsay Rowntree to discuss publishers, McKinsey, and Oracle Data Cloud.

Oct 2019

57 min

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