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Apptivate

By Remerge

Apptivate is a podcast by app retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now and stay at the top of your mobile strategy game.

  1. 1.
    The Power of Programmatic for Mobile Gaming Apps - Pau Quevedo (Goodgame Studios)12/01/2020
    33:59
  2. 2.
    [Rebroadcast] Using Incrementality to Drive User Growth11/24/2020
    30:35
  3. 3.
    The Power of TikTok for Mobile App Acquisition - Katie Perry (Public.com)11/17/2020
    39:33
  4. 4.
    One-to-One Lifecycle Marketing Tips for Mobile - Jessy Hanley (Intuit)11/10/2020
    33:36
  5. 5.
    Mobile Marketing with QSR Giant - Kevin Nemeth (Popeyes)11/03/2020
    33:59
  6. 6.
    5 Tips for Retargeting Mobile Game Users - Ian Masterson (Tilting Point)10/27/2020
    28:31
  7. 7.
    APAC’s Mobile Marketing Melting Pot - Kabeer Chaudhary (M&C Saatchi Performance)10/13/2020
    23:15
  8. 8.
    Drive App Growth by Building Community - Shana Sumers (HER)10/06/2020
    34:09
  1. 9.
    All about Apple's IDFA changes & future role of MMPs - Susan Kuo (Singular)09/29/2020
    38:02
  2. 10.
    The Opportunities of Shifting to In-App Advertising - Patrik Wilkens (Azerion)09/15/2020
    29:54
  3. 11.
    Mobile Marketing Traffic Beyond Facebook & Google - Misha Syrotiuk (Huuuge Games)09/08/2020
    37:39
  4. 12.
    Understanding African Markets for Mobile Games - Cordel Robbin-Coker (Carry1st)08/31/2020
    33:21
  5. 13.
    Building Trust with Mobile App Users During Coronavirus - Alexandra Kleemann (Shpock)08/25/2020
    25:55
  6. 14.
    Leveraging Dynamic Product Ads to Grow Your App – Christian Eckhardt (Customlytics)08/18/2020
    37:04
  7. 15.
    Adapting Mobile Marketing Strategies During Coronavirus - Michael Jessen (Socialpoint)08/11/2020
    27:20
  8. 16.
    Why Transparency Matters on an Impression Level - Daniel Lopez (Electronic Arts)07/28/2020
    28:00
  9. 17.
    Building Gaming Apps as a Service, Not a Product - Luis de la Cámara (Genera Games)07/21/2020
    36:28
  10. 18.
    Growing Your Gaming App Userbase with In-App Surveys - Erik Hegely (Pixel Federation)07/14/2020
    20:24
  11. 19.
    Why the Mobile App Industry is Hot on Creatives - Adam Lovallo (Grow.co, MAU, & Thesis)07/07/2020
    25:38
  12. 20.
    The Untapped Potential of In-App Messaging for Mobile Marketers - Andy Carvell (Phiture)06/30/2020
    29:45
  13. 21.
    Mobile Marketing lessons from LATAM - Mariano Sáenz (Winclap)06/23/2020
    27:24
  14. 22.
    Why Gaming Apps Should Be Talking Directly to Their Users - Amanda Lulewicz (Glu Mobile)06/16/2020
    27:34
  15. 23.
    How to Optimize Your Mobile Marketing Strategies with A/B Testing - Wout Laban (Leanplum)06/02/2020
    22:16
  16. 24.
    The “Engagement Pyramid” that Keeps Customers Coming Back - Peggy Anne Salz (MobileGroove)05/26/2020
    30:18
  17. 25.
    Major Transportation App Applies Incrementality to UA Campaigns - Antoine Lamy (Raive)05/19/2020
    25:26
  18. 26.
    Marketing Mobile Social Casino Games - Andrey Kuznetsov (KamaGames)05/12/2020
    36:31
  19. 27.
    Demystifying AI for Mobile Marketers - Jim Calhoun (Nectar9)05/05/2020
    29:00
  20. 28.
    Talking Mobile Partnerships and the Index - Itay Vilenchuk (AppsFlyer)04/28/2020
    29:25
  21. 29.
    Getting into People-Based Attribution - David Llewellyn (AppsFlyer)04/22/2020
    30:22
  22. 30.
    Getting Holistic with ROAS - Shay Yosifon (Beach Bum Games)04/14/2020
    30:16
  23. 31.
    Building Trust with Your Product Team - Tommaso Scazzocchio (Freeletics)04/07/2020
    29:24
  24. 32.
    App Store Optimization: How to Get More Traffic to Your App - Warren Woodward (Upptic)03/30/2020
    29:13
  25. 33.
    Boosting Organic Growth - Ne Djuric (Coca-Cola)03/24/2020
    23:23
  26. 34.
    Converting and Retaining App Subscribers - Haseeb Tariq (Retention App)03/17/2020
    25:49
  27. 35.
    Optimizing “Brandformance” in Mobile Marketing - Gessica Bicego (Blinkist)03/10/2020
    33:17
  28. 36.
    Mitigating Marketing Risks when Scaling - André Kempe (Freeletics)03/03/2020
    25:40
  29. 37.
    Marketing to Emerging Markets - Josh Gosliner (Juvo)02/25/2020
    26:29
  30. 38.
    Closing the Mobile App “Digital Gap” - Sylvie Vandevelde (itsme)02/19/2020
    16:23
  31. 39.
    Staying Agile with Automation - Maria Fossarello (BlaBlaCar)02/12/2020
    23:47
  32. 40.
    Valuing Branding in Mobile Marketing - Scott Tomkins (Digital Turbine)02/05/2020
    27:16
  33. 41.
    Diversifying Channels Beyond the Big 3 - Krishnan Menon (Fetch Rewards, Inc.)01/29/2020
    32:55
  34. 42.
    Retargeting Strategies - Nadav Shalit & Dani Magid (Playtika)01/22/2020
    20:00
  35. 43.
    Getting Innovative in Mobile Games Marketing - Farhan Haq (SYBO Games)01/15/2020
    31:09
  36. 44.
    Learning Along the Way - Lorenzo Rossi (Mobile Marketing Italia)01/08/2020
    29:01
  37. 45.
    Re-broadcast: Getting Creative with Creatives - Thiago Monteiro (Peak Labs)01/01/2020
    35:32
  38. 46.
    Re-broadcast: Excelling Marketing Strategies - Matthew Sadofsky (Studio)12/25/2019
    26:47
  39. 47.
    Setting Up Your Marketing Tech - Christian Eckhardt (Customlytics)12/18/2019
    29:47
  40. 48.
    Refreshing Your UA Gamebook - Ariel Cohen (Kape)12/11/2019
    16:38
  41. 49.
    Integrating AI & Machine Learning - Lomit Patel (IMVU)12/04/2019
    25:24
  42. 50.
    Working with Influencers - Kevan O’Brien (LBC Studios)11/27/2019
    21:32
  43. 51.
    Starting Your Own Agency - Rebecca Nackson (Notable)11/20/2019
    17:34
  44. 52.
    Excelling Marketing Strategies - Matthew Sadofsky (Studio)11/13/2019
    26:47
  45. 53.
    Tracking Incrementality in UA - Moshi Blum (Adjust)11/06/2019
    27:59
  46. 54.
    Scaling Niche Marketing - Ryan Watson (onXmaps, Inc.)10/30/2019
    20:18
  47. 55.
    Improving Your Sales Pitch - Drew Fung (Current)10/23/2019
    8:54
  48. 56.
    Effective Automation - Jacques Frisch (Glovo)10/16/2019
    14:51
  49. 57.
    Marketing Multiple Apps Under One Brand - Megan Silvey & Molly Plaehn (ASICS Digital Inc)10/09/2019
    30:16
  50. 58.
    Fighting Cart Abandonment - Mirela Cialai (ZINIO)10/02/2019
    15:57
  51. 59.
    Making Data Driven Decisions - Andy Wong (Jam City)09/19/2019
    25:34
  52. 60.
    Identifying Fraud - Rockford Yapp (Tilting Point)09/11/2019
    31:42
  53. 61.
    Bridging the gap between in-app and brick-and-mortar experiences09/03/2019
    22:20
  54. 62.
    Using Incrementality to Drive User Growth - Vincenzo Serricchio (Delivery Hero)08/27/2019
    30:35
  55. 63.
    Thinking Beyond Revenue - Dora Trostanetsky (SoundCloud)08/21/2019
    33:07
  56. 64.
    Getting Creative with Creatives - Thiago Monteiro (Peak Labs)08/14/2019
    35:32
  57. 65.
    Finding The Right Users And Matching Your Messaging with Sam McLellan (Yousician)08/07/2019
    29:23
  58. 66.
    Building a Strong Marketing Stack with Thomas Petit07/30/2019
    37:41
  59. 67.
    Customer Experience with Eric Stein (Branch)02/19/2019
    28:08
  60. 68.
    Switching Vertical with Patrick Witham (Postmates)12/18/2018
    13:58
  61. 69.
    Cross Device Media with Eric Kovalkoski (Stitch Fix)12/12/2018
    20:20
  62. 70.
    Incrementality with Melissa Lertsmitivanta (Realtor.com)12/04/2018
    13:38
  63. 71.
    Fraud with Sam Bruns11/13/2018
    17:52

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