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Two-Brain Radio

By Chris Cooper

Broke gym owner Chris Cooper turned a struggling business into an asset—then built a multi-million-dollar mentoring company with hundreds of clients all over the world. Chris has dedicated his life to helping other entrepreneurs find wealth, and he uses Two-Brain Radio to present the best of the business world and the fitness industry. Thursdays' shows are dedicated to business, best practices, self-improvement, profitability and actionable advice. Mondays are all about marketing and success stories from Two-Brain clients. Chris' goal is to create 1 million wealthy entrepreneurs. Subscribe to Two-Brain Radio and you could be one of them.

  1. 1.
    Assessing Clients With Nathan Holiday of Level Method09/17/2020
    33:55
  2. 2.
    5 Daily Steps to Build an Excellent Gym—#UNBREAKABLE5509/14/2020
    17:04
  3. 3.
    Gym Owners: What Are You Really Selling?09/10/2020
    11:35
  4. 4.
    The One Thing That Will Make Your Business—and Clients—Healthier09/07/2020
    49:23
  5. 5.
    How to Get Your Clients to Meal Prep09/03/2020
    17:53
  6. 6.
    Stress, Anxiety and Entrepreneurs: How to Improve Your Mental Health08/31/2020
    1:02:34
  7. 7.
    The Great Reinvention With Mike Michalowicz08/27/2020
    39:18
  8. 8.
    When and How to Say "No"— for Entrepreneurs Only08/24/2020
    45:49
  1. 9.
    The Prescriptive Model: Your Key to Survival as a Microgym08/20/2020
    27:04
  2. 10.
    How to End the War and Help More Clients: Trainers Vs. Doctors and Therapists08/17/2020
    51:36
  3. 11.
    The Broke Gym Owner's Guide to Marketing08/13/2020
    48:54
  4. 12.
    The Keys to Improved Leadership for Gym Owners08/10/2020
    50:33
  5. 13.
    Why You Need to Be Part of the Two-Brain Summit 08/06/2020
    19:48
  6. 14.
    Free Advertising: Yes, It's a Thing (and You Can Get It)08/03/2020
    44:04
  7. 15.
    How to Reopen Your Gym: Step-by-Step Instructions07/30/2020
    44:25
  8. 16.
    When No One Sees Your Vision (and It's all Your Fault)07/27/2020
    51:31
  9. 17.
    How to Grow Your Business by Bringing Local People Together07/23/2020
    29:37
  10. 18.
    Gym Owners Create $190,000 Revenue Stream—Here's How They Did It07/20/2020
    59:00
  11. 19.
    Coaching Without a Gym: How to Make Money Without Buying or Leasing a Space07/16/2020
    28:09
  12. 20.
    Keeping Clients for 10 Years—All the Secrets07/13/2020
    46:24
  13. 21.
    The Exact Steps to Building a Sales Engine at Your Gym07/09/2020
    21:46
  14. 22.
    Make More Money for Years: Amazing Client Onboarding07/06/2020
    47:10
  15. 23.
    Creating Sticky Stories That Sell Gym Memberships: Chris Cooper07/02/2020
    36:46
  16. 24.
    Jason Carroll: "The Big Version of Tom Hanks"?07/01/2020
    51:10
  17. 25.
    Jen Broxterman: How to Train Nutrition Coaches for Your Gym06/29/2020
    34:38
  18. 26.
    Entrepreneurs and Stress: How to Find Peace and Productivity06/25/2020
    36:11
  19. 27.
    Sideshow No More: Bob Jennings on Masters Competitions06/24/2020
    42:03
  20. 28.
    Master "The Matrix": How to Grow Your Online Training Business06/22/2020
    42:47
  21. 29.
    The Need to Niche: Why Rob Connors Turns Some Prospective Clients Away06/18/2020
    17:07
  22. 30.
    Austin Malleolo: "You Might as Well Be the Hardest Worker"06/17/2020
    51:20
  23. 31.
    Starting, Scaling and Staffing a Nutrition Business in Your Gym06/15/2020
    41:48
  24. 32.
    How to Decide What to Do in the Midst of Chaos06/11/2020
    21:19
  25. 33.
    The Very Erudite Mr. Lucas Parker on Eccentricities and Exercise06/10/2020
    46:16
  26. 34.
    Post-Lockdown Advertising: How to Get Back in the Game on Facebook06/08/2020
    43:11
  27. 35.
    Average Sucks: Michael Bernoff on Changing the Way You Think06/04/2020
    42:33
  28. 36.
    Paving the Way for Women in Sports: Carolyne Prevost06/03/2020
    50:45
  29. 37.
    Online Coaching: Pro Tips for Excellence and Efficiency06/01/2020
    38:44
  30. 38.
    Chris Cooper: Increase Revenue and Retention Through a New Client Journey05/28/2020
    53:41
  31. 39.
    Madison Nights: The Fitness Ballad of Cole Sager05/27/2020
    48:25
  32. 40.
    Post-COVID: The New Breed of Fitness Coach With Josh Martin05/25/2020
    33:35
  33. 41.
    Your Gym 2.0 Part 3: Be Expensive or Be Free05/21/2020
    1:18:38
  34. 42.
    Steph Hammerman: Inspiration Is the Spark, Motivation Is the Fire05/20/2020
    42:58
  35. 43.
    How to Destroy Your Gym (or Save It) Through Sales in the COVID Crisis05/18/2020
    51:27
  36. 44.
    Your Gym 2.0 Part 2: How to Create New Service Packages and Sell Them05/14/2020
    56:56
  37. 45.
    The Fast-Exercising Mathematician: Jacob Heppner 05/13/2020
    49:26
  38. 46.
    How to Hack Sales Funnels in the COVID Crisis With Mateo Lopez05/11/2020
    48:06
  39. 47.
    Your Gym 2.0: The Exact Steps to Making It Better Than It Was Before COVID-1905/07/2020
    54:18
  40. 48.
    From Competitor to Coach: Michele Letendre05/06/2020
    49:47
  41. 49.
    Stuff Siegel Sold: Gym Owner on Closing Deals During COVID Lockdown05/04/2020
    35:53
  42. 50.
    How to Move Your Fitness Business 100 Percent Online: Chris Cooper04/30/2020
    56:53
  43. 51.
    The CrossFit Cowboy Is Right at Home on the Radio: Sean Sweeney04/29/2020
    1:00:16
  44. 52.
    "Sold!"—Brendon Collins on New Fitness Services and Online Sales04/27/2020
    37:36
  45. 53.
    The Secrets to Success With Online Coaching: Josh Martin04/23/2020
    42:57
  46. 54.
    Amanda Barnhart: "The Highest Expectations of Myself"04/22/2020
    39:29
  47. 55.
    The Guy Who Already Moved His Fitness Business Online Forever04/20/2020
    42:46
  48. 56.
    Chris Cooper: How to Lead in a Crisis04/16/2020
    37:19
  49. 57.
    Bored in Isolation? Here's Patrick Vellner.04/15/2020
    51:13
  50. 58.
    Never Panic: Sales and Marketing Math in the COVID Crisis04/13/2020
    33:26
  51. 59.
    Online Trainer Brad Overstreet on How to Deal With the New Fitness World04/09/2020
    1:09:18
  52. 60.
    Noah Ohlsen: Training for a Fractured Competition Season04/08/2020
    35:01
  53. 61.
    Sales in the Time of COVID-19: What People Are Buying and How to Sell It 04/06/2020
    51:12
  54. 62.
    Effective Online Training With Eddie Lester04/02/2020
    34:01
  55. 63.
    Motherhood and Games Memories: Cassidy Lance-McWherter 04/01/2020
    45:24
  56. 64.
    Facebook Ads and the COVID Crisis: Early Advice and Observations03/30/2020
    42:51
  57. 65.
    Coronavirus Town Hall for Gym Owners No. 3 With Chris Cooper03/26/2020
    1:12:46
  58. 66.
    From Good Athlete to Great With Jonathan Arkin03/25/2020
    42:55
  59. 67.
    Save Your Gym: Selling During Social Distancing03/23/2020
    31:52
  60. 68.
    Coronavirus Town Hall for Gym Owners With Chris Cooper03/19/2020
    1:37:36
  61. 69.
    Behind the Games Broadcasts With Mike Roth03/18/2020
    43:34
  62. 70.
    The Essential Automations You Need to Drive Sales and Retain Clients03/16/2020
    54:37
  63. 71.
    Women in Business: Managing the Pressure With Rebecca Boskovic03/12/2020
    46:59
  64. 72.
    Chandler Smith: Giving the Finger to Giving Up on His Goals03/11/2020
    44:49
  65. 73.
    Simple Solutions: How to Start Marketing and Media Production in Your Gym 03/09/2020
    34:47
  66. 74.
    What One Gym Owner Learned by Going to Other Gyms for 30 Days03/05/2020
    32:51
  67. 75.
    Joe Corvo: From the NHL to the CrossFit Games03/04/2020
    43:22
  68. 76.
    The Sort of Secret Super Hack for Effortless A/B Testing on Facebook03/02/2020
    23:16
  69. 77.
    Sales Secrets: Handling Objections, Building Value and Role Playing With Joe Marcoux02/27/2020
    39:54
  70. 78.
    Pat Sherwood: The Diabolical Science of Suffering, SEALs and Snatches02/26/2020
    54:56
  71. 79.
    "Your Gym Sucks": How to Deal With Comments on Facebook Ads02/24/2020
    21:39
  72. 80.
    Clarity: The Two-Brain Roadmap and Mentorship02/20/2020
    20:44
  73. 81.
    Josh Bridges: SEAL, Athlete, Dad and Payer of the Man02/19/2020
    36:33
  74. 82.
    Sales Tips: Closing Cold Leads Who Clicked Facebook Ads02/17/2020
    1:00:31
  75. 83.
    Mike Doehla: Why Nutrition Coaching Isn't Always About Food02/13/2020
    25:20
  76. 84.
    Camille Leblanc-Bazinet: Becoming a Fearless Unicorn02/12/2020
    51:49
  77. 85.
    Is the 6-Week Challenge Dead?02/10/2020
    33:56
  78. 86.
    Driven Nutrition: Consistency Brings Success in a Tough Market02/06/2020
    44:56
  79. 87.
    Meg Reardon: Games (and Dog) Training 02/05/2020
    26:31
  80. 88.
    The Freakout-Free Cure for Rising Ad Costs on Facebook02/03/2020
    29:58
  81. 89.
    StoryBrand: Can It Help You Acquire More Clients?01/30/2020
    48:24
  82. 90.
    Dogging It in Every WOD: Alex Castiglione and Bully Breeds01/29/2020
    30:40
  83. 91.
    Using Organic Content to Support Advertising01/27/2020
    35:33
  84. 92.
    The $1 Million Gym Built by Two Guys Who Once Rationed Paper Towels01/23/2020
    48:20
  85. 93.
    Kari Pearce: The Fittest Woman in the United States01/22/2020
    34:59
  86. 94.
    Creating Truly Irresistible Bribes for Online Marketing01/20/2020
    31:13
  87. 95.
    What Jason Ackerman Learned From 10,000 Hours of Coaching01/16/2020
    34:15
  88. 96.
    Emily Bridgers: Five-Time Games Athlete, First-Time Mom01/15/2020
    37:35
  89. 97.
    How to Write Facebook Ads That Make People Click and Buy01/13/2020
    40:00
  90. 98.
    Stockholm Success: How to Build an Audience With Per Mattsson01/09/2020
    27:50
  91. 99.
    Why Kevin Ogar Wouldn't Trade the Last Six Years to Walk Again01/08/2020
    33:20
  92. 100.
    The 11 Best Books of 2019 for Microgym Owners: Chris Cooper’s Definitive List01/07/2020
    28:03
  93. 101.
    It Got Weird: True Marketing Tales From the Cold Lead Files01/06/2020
    38:37
  94. 102.
    Behavior Change: How to Turn New Year's Resolutions Into Long-Term Success01/02/2020
    29:38
  95. 103.
    The Speal Deal: 40 Minutes With a Fitness Legend01/01/2020
    39:43
  96. 104.
    Simple Sales Tips: How to Sell This Pen to Anyone12/30/2019
    50:17
  97. 105.
    How to Be Happy: Tips From Bonnie Skinner12/26/2019
    35:17
  98. 106.
    All the Cool Stuff Matt Chan Did After Not Dying in 201412/25/2019
    41:49
  99. 107.
    Make More Money: The Secrets of Facebook Ad Targeting12/23/2019
    28:26
  100. 108.
    The State Of The Fitness Industry 201912/20/2019
    39:58
  101. 109.
    How To Start an Online Training Business, with Jonathan Goodman12/19/2019
    41:11
  102. 110.
    E.C. Synkowski Still Wants You to Squat Deeper—and Eat Better12/18/2019
    34:18
  103. 111.
    How to Convert Clients With Landing Pages That Don't Suck12/16/2019
    38:51
  104. 112.
    Two-Brain Radio: Scaling Up With Jason Khalipa12/12/2019
    52:10
  105. 113.
    From Games Athlete to Doctor With Julie Foucher12/11/2019
    43:55
  106. 114.
    Killer Creative: How to Test Photos for Facebook Ads That Convert Like Crazy12/09/2019
    32:10
  107. 115.
    Two-Brain Radio: "Profit First for Microgyms" With John Briggs12/05/2019
    34:37
  108. 116.
    Two-Brain Radio: James Hobart—Programming, Coaching and Competing12/04/2019
    46:22
  109. 117.
    Two-Brain Radio: How to Turn Prospective Clients Into Paying Clients12/02/2019
    31:41
  110. 118.
    Two-Brain Radio: An Economist Walks Into a Brothel With Allison Schrager11/28/2019
    42:40
  111. 119.
    Two-Brain Radio: Tanya Wagner—Athlete, Analyst, Affiliate Owner 11/27/2019
    35:14
  112. 120.
    Two-Brain Radio: Marketing Podcast Take-Over With Mike Warkentin11/25/2019
    31:30
  113. 121.
    Food for Thought Friday - Are You Doing Your Clients a Disservice? 11/22/2019
    2:14
  114. 122.
    Two-Brain Radio: Fat People on Mars11/21/2019
    6:58
  115. 123.
    Two-Brain Radio: Reporting on Fitness With Niki Brazier11/20/2019
    35:01
  116. 124.
    From Gas-Station Gym to 5,000 Square-Foot-Facility With Jonathan Watt11/18/2019
    36:50
  117. 125.
    Food for Thought Friday - How Often Are You Communicating Your Values, Mission or Vision?11/15/2019
    2:14
  118. 126.
    Two-Brain Coaching: The Second-Degree Course With Josh Martin11/14/2019
    40:44
  119. 127.
    Two-Brain Radio: The Morning Chalk Up With Justin LoFranco11/13/2019
    40:12
  120. 128.
    Two-Brain Radio: From $260 in Ads to $5,000 in Front-End Sales With Rachael O'Donnell11/11/2019
    32:31
  121. 129.
    Food for Thought Friday - What Nutrition Program Are You Running?11/08/2019
    2:42
  122. 130.
    Two-Brain Radio: When You Have to Let a Staff Member Go11/07/2019
    16:14
  123. 131.
    Two-Brain Radio: Incorporating Strongman Movements Into CrossFit With Rob Orlando11/06/2019
    43:40
  124. 132.
    Two-Brain Radio: From Backyard Boot Camp to Profitable Multi-Gym Business 11/04/2019
    51:13
  125. 133.
    Food for Thought Friday - What to Do When a Staff Member Messes Up11/01/2019
    2:51
  126. 134.
    Why Two Croatian Gym Owners Invested a Year's Salary in the Incubator10/31/2019
    37:39
  127. 135.
    Two-Brain Radio: Bridging Functional and Aesthetic Fitness With Dave Lipson10/30/2019
    36:12
  128. 136.
    Two-Brain Radio: Expanding Beyond CrossFit With John Bartholomeo10/28/2019
    38:52
  129. 137.
    Food for Thought Friday - Where Do You Draw the Line?10/25/2019
    2:22
  130. 138.
    Two-Brain Radio: Playing the Infinite Game10/24/2019
    23:23
  131. 139.
    Two-Brain Radio: Mastering Endurance Training With Chris Hinshaw10/23/2019
    46:26
  132. 140.
    Staying on Top of Your Game With Kevin Wood10/21/2019
    42:22
  133. 141.
    Food for Thought Friday - Should You Charge Your Coaches for a Membership?10/18/2019
    2:22
  134. 142.
    Two-Brain Radio: Buying a Dying Gym With Bo Buser10/17/2019
    43:13
  135. 143.
    Two-Brain Radio: Life During and After Competition With Lindsey Valenzuela10/16/2019
    35:34
  136. 144.
    Two-Brain Radio: Success in a Saturated Market With Amy Milyard10/14/2019
    35:39
  137. 145.
    Food for Thought Friday - Do You Have to Work for Your Business?10/11/2019
    2:22
  138. 146.
    Two-Brain Radio: Meet the Dalai Lama, Open a CrossFit Gym—With Brandon Evans 10/10/2019
    36:16
  139. 147.
    Two-Brain Radio: Training WWE Superstars With Josh Gallegos10/09/2019
    35:41
  140. 148.
    Two-Brain Radio: Taking Control of Your Business With Natalie Marcom10/07/2019
    28:32
  141. 149.
    Food For Thought Friday - Are Your Members Telling You What They Want?10/04/2019
    1:57
  142. 150.
    Two-Brain Radio: Launching a Podcast With Jared Byczko10/03/2019
    36:52
  143. 151.
    Two-Brain Radio: Covering the Sport of Fitness With the Buttery Bros10/02/2019
    40:11
  144. 152.
    Two-Brain Radio: From "Coasting Along" To Serious Growth With Teegan Webb09/30/2019
    29:06
  145. 153.
    Food For Thought Friday: Are You Passionate About Being a Gym Owner or a Business Owner?09/27/2019
    4:17
  146. 154.
    Two-Brain Radio: Paying Attention to Mental Health With Colm O'Reilly09/26/2019
    34:45
  147. 155.
    Two-Brain Radio: Getting Through Tough Times Using CrossFit With Carleen Mathews 09/25/2019
    38:41
  148. 156.
    Two-Brain Radio: Partnerships With Ashkan Amirsoleymani09/23/2019
    39:46
  149. 157.
    Food for Thought Friday - Part 2 of Who Are You Listening To?09/20/2019
    4:17
  150. 158.
    Two-Brain Radio: The Golden Goose With Jeff Burlingame09/19/2019
    46:17
  151. 159.
    Two-Brain Radio: CrossFit Memes With John Wooley09/18/2019
    32:00
  152. 160.
    Two Brain Radio: How Jill Glasenapp Turned $650 Into $8,400 Through Advertising09/16/2019
    25:17
  153. 161.
    Food For Thought Friday- Who Are You Listening To?09/13/2019
    3:03
  154. 162.
    Two-Brain Radio: Converting More Clients With John Franklin and Mateo Lopez09/12/2019
    54:45
  155. 163.
    Two-Brain Radio: Steph Chung09/11/2019
    37:15
  156. 164.
    Two-Brain Radio: Sasha Kone09/09/2019
    26:56
  157. 165.
    Food For Thought Friday- Start Telling People What They Need, Not What They Can Afford09/06/2019
    3:36
  158. 166.
    Two-Brain Radio: Your Duty to Succeed With Jeff Jucha09/05/2019
    56:16
  159. 167.
    Two-Brain Radio: Adrian Bozman09/04/2019
    36:45
  160. 168.
    Two-Brain Radio: Laying Down A Foundation For Your Business With Jeff Burlingame09/02/2019
    41:47
  161. 169.
    Food For Thought Friday- How Is Your Sleep?08/30/2019
    4:51
  162. 170.
    Two-Brain Radio: Rory Mckernan08/28/2019
    50:10
  163. 171.
    Two-Brain Radio: Sara Carter08/26/2019
    25:12
  164. 172.
    Food For Thought Friday- When Was The Last Time You Bet On Yourself?08/23/2019
    2:45
  165. 173.
    Two-Brain Radio: Good Debt vs. Bad Debt With Clay Ferrer08/22/2019
    47:34
  166. 174.
    Two-Brain Radio: Matt O'Keefe08/21/2019
    33:41
  167. 175.
    Two-Brain Radio: Jesse Topp08/19/2019
    20:29
  168. 176.
    Food For Thought Friday- What Are You Going To Regret When You're 90?08/16/2019
    2:45
  169. 177.
    Two-Brain Radio: Incredible Client Success with Eden Watson08/15/2019
    34:56
  170. 178.
    Two-Brain Radio: Chase Ingraham08/14/2019
    52:51
  171. 179.
    Two-Brain Radio: Darren Thornton08/12/2019
    26:22
  172. 180.
    Food For Thought Friday- Do You Have A Red Box?08/09/2019
    2:45
  173. 181.
    Episode 179: Q & A With Coop08/08/2019
    38:01
  174. 182.
    Two-Brain Radio With Sean Woodland, Episode 12: Stacie Tovar08/07/2019
    38:03
  175. 183.
    Two-Brain Marketing Episode 20: David Oquendo08/05/2019
    28:31
  176. 184.
    Food For Thought Friday- What Hard Things Are You Accomplishing?08/02/2019
    2:57
  177. 185.
    Episode 172- Rhino Programming07/31/2019
    36:50
  178. 186.
    Two-Brain Radio With Sean Woodland, Episode 11: Mekenzie Riley07/31/2019
    41:26
  179. 187.
    Two-Brain Marketing Episode 19: Mauricio Leal07/29/2019
    30:50
  180. 188.
    Food For Thought Friday- Why Can't CrossFit Be PT?07/26/2019
    3:14
  181. 189.
    Episode 177: Handling Difficult Conversations With Per Mattsson07/25/2019
    28:09
  182. 190.
    Two-Brain Radio With Sean Woodland, Episode 10: Scott Thornton07/24/2019
    39:05
  183. 191.
    Food For Thought Friday- Are Praising Enough?07/19/2019
    1:53
  184. 192.
    Episode 176: Mike Flynn07/18/2019
    47:20
  185. 193.
    Two-Brain Radio With Sean Woodland, Episode 9: Alexis Johnson07/17/2019
    33:05
  186. 194.
    Two-Brain Marketing Episode 18: Ryan O'Shaughnessy07/15/2019
    34:52
  187. 195.
    Food For Thought Friday- How Do You Have Long Distance Meetings?07/12/2019
    2:00
  188. 196.
    Episode 175: The Green Light Program With Vaughn Vernon 07/10/2019
    32:46
  189. 197.
    Two-Brain Radio With Sean Woodland, Episode 8: Brian Chontosh07/10/2019
    45:43
  190. 198.
    Two-Brain Marketing Episode 17: Dan Visentin07/08/2019
    35:43
  191. 199.
    Food For Thought Friday- Who Gets The Sandwich?07/05/2019
    3:22
  192. 200.
    Two-Brain Radio With Sean Woodland, Episode 7: Tim Paulson07/03/2019
    43:16

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