Retention Masterclass

By John Koetsier, Peggy Anne Salz

Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.

  1. 1.
    The new mobile economy runs on subscriptions. How do you optimize them?
    27:43
  2. 2.
    Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World
    30:16
  3. 3.
    Why NPS is narcissistic. And ... how to achieve 95% accuracy in predicting churn
    29:01
  4. 4.
    Mobile user retention: when you HATE HATE HATE paying for the same user again and again and again
    21:24
  5. 5.
    Building subscription businesses that monetize: Chatting with Google's former product manager for self-driving cars and iOS app
    35:22
  6. 6.
    Retention by design, with a Rovio art director: creativity, games, and keeping your users
    31:34
  7. 7.
    Mobile measurement in the age of privacy with Brian Krebs of MetricWorks
    38:24
  8. 8.
    From Batman to you: mobile app retention for UTILITY apps
    33:09
  1. 9.
    What can 120 million members and $1.7 billion in cash rewards teach us about retention?
    35:26
  2. 10.
    The mobile user retention tech stack with Christian Eckhardt, CEO of Customlytics
    32:56
  3. 11.
    Product is the new marketing: chatting with the chief product officer of CleverTap
    28:04
  4. 12.
    Fat funnels, marketing, and doctors that drive customer retention
    22:37
  5. 13.
    PicsArt: What acquiring 1 billion users teaches you about retention
    43:27
  6. 14.
    Hooked: how to build mobile habits for better user retention, with Fouad Saeidi from App Growth Network
    33:51
  7. 15.
    Benchmarks are bogus and measurements are meaningless, with Brian Balfour of Reforge
    51:02
  8. 16.
    Superheroes of mobile: Getting, keeping, and monetizing users with the best in the business
    46:18
  9. 17.
    Personalization is a plus in a pandemic: Ian Leslie, CMO of Industry West
    39:37
  10. 18.
    Mobile engagement, retention, and frameworks with the godfather of the mobile growth stack, Andy Carvell
    46:00
  11. 19.
    Dark arts & magic in marketing: Ogilvy vice-chairman Rory Sutherland on data and when not to use it
    54:42
  12. 20.
    MasterClass' top marketing expert on Retention Masterclass: Thomas Hopkins, performance and lifecycle marketing manager at Masterclass
    33:47
  13. 21.
    Customer acquisition and retention in a COVID-19 world with Rebecca Nackson (iHeartMedia, Audible, IBM, Notable)
    42:02
  14. 22.
    Magnetic brands: attraction is the new acquisition
    27:41
  15. 23.
    Customer retention for on-demand services: learning from Uber and Wag
    45:45
  16. 24.
    Solving customer retention 8,000 apps at time
    28:42
  17. 25.
    Retention is the new acquisition (and ... hello world!)
    4:17

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