Megan's Social Media Marketing Show

Megan Ericson

Get more social media followers one simple step at a time. Host Megan Ericson is a social media marketer, minimalist, and Enneagram One. Her superpower is cutting through the social media clutter to show you what's clickable content and what's wasting your time. If you're overwhelmed with building a following for your business or frustrated about not getting the results you want, then this podcast is for you! Follow along as her weekly episodes give you one straightforward step at a time to consistently post, get more followers, and actually make money from your social media!

Trailer Episode
Trailer 5 min 9 sec

All Episodes

If you're lost on how to get started creating branded graphics, listen in! Karla tells us the key elements to creating a strong visual brand on social media.   Karla Colahan of The Inspired Foundry is a musician, designer, and brand strategist based in the midwest. With a goal of sending clients out into the world with confidence to embrace their own potential impact, Karla is on a mission to support artists and creatives who are doing what they love through collaboration, artistic alignment, and strategic design.   We cover: ✔️ The basics you need for a consistent visual brand ✔️ The one question to ask yourself when creating graphics ✔️ The key to having a recognizable brand To get the full episode show notes, links mentioned in today's episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep29-How-to-Create-a-Strong-Personal-Brand-on-Social-Media 

Dec 1

26 min 36 sec

Previously recorded from an Instagram Live.   I think you deserve a break and I'm going to tell you how to do it!   The holidays are coming at that means a lot of us are going to want to take a break from social media. Heck, even if you want to, you may not think you have a choice.   During this training, I'll cover: ✔️ Ways to save time in content creation, posting, and engaging ✔️ Tips for repurposing or recycling your posts ✔️ The biggest mistake I see people making when they take a break   To get the full episode show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog  

Nov 17

19 min 30 sec

Kendra Adachi, AKA The Lazy Genius, and I talk about how Enneagram 1s experience social media.   I'm on a mission to discover what the Enneagram can teach marketers about the personality of their one, perfect customer.   Kendra Adachi is the New York Times Bestselling author of The Lazy Genius Way and creator of The Lazy Genius Podcast. As a systems expert and professional permission giver, Kendra helps others stop doing it all for the sake of doing what matters.   During this interview, we cover: The types of posts that attract Enneagram 1s What gets you muted on Kendra’s feed Kendra’s wheel of images for the perfect grid To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep27-know-your-customer-on-social-media-enneagram-type-one

Nov 3

35 min 40 sec

Listen in as Jennifer Dukes Lee teaches us how slow growth on social media is a good thing. Jennifer is an accidental farm girl and recovering hustle junkie who's here to help you un-hurry your heart. Growing Slow is literally the title of her latest book so I can't think of anyone better suited to boss us around on this topic. In this episode, we cover: Why slow growth is better than viral growth  Jennifer's slow growth through showing up daily Why you aren't falling behind if you're going slow How to build and – most importantly – keep healthy fences around your social media work What a productive winter (rest time) away from social media does for you   To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep26-the-power-of-growing-slow-on-social-media

Oct 20

34 min 25 sec

I'm honored to {virtually} sit down with my colleague, mentor, and friend, Emily P. Freeman, to talk about how Enneagram 4s experience social media. I'm on a mission to discover what the Enneagram can teach marketers about the personality of their one, perfect customer. Emily is the Wall Street Journal bestselling author of five books, including The Next Right Thing: A Simple Soulful Practice for Making Life Decisions. She is also the co-founder of Hope*writers, a thriving online membership community of over 3,600 writers.  During this interview, we cover: Navigating all the feels on social How to stop Emily's scroll Being your authentic self on social To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep25-know-your-customer-on-social-media-enneagram-type-four

Oct 6

31 min 52 sec

Are you trying to be an influencer on social media or are you trying to be a business that has influence? There is a huge difference. They are actually two different business models.    The good news: You don’t have to be an influencer to make money on social media!    In this episode, I cover: ✔️ How Influencers make money on social media ✔️ How to be an influential business on social media ✔️ Steps to build know, like, and trust To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep24-influencer-vs-influence

Sep 22

18 min 45 sec

Instagram offers three different types of accounts: Personal, Creator and Business. Watch this week’s episode to help decide which one is right for you!   I cover: ✔️ Which features are included in each account type ✔️ Benefits for businesses ✔️ How to make the switch to a different account type To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep23-should-you-switch-to-an-instagram-business-account

Sep 8

16 min 59 sec

Cure the “one and done” attitude when it comes to sharing your blog posts on social media! I sit down with content marketer (and my own team member!) Leah Jarvis to talk about the strategy behind sharing your blogs on social media and why it’s not as annoying as you think it might be to post about it more than once. She also shares six ways to share one piece of content on any platform you’d like: Announcement -- A warm invitation to engage with your content Quote -- A punchy or attention-grabbing quote that’s easily shared by others Interesting Fact/Stat -- Add visual interest with an illustration of a stat or fact Engaging Question -- Ask your audience their opinion on the topic before pointing them to your post Related Roundup -- Include the post in a round-up of other pieces of content that holds hands with it well Throwback Post -- Share it again at the end of the month, the quarter, or the year as a throwback To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep22-how-to-promote-your-blog-post-on-social-media

Aug 25

18 min 50 sec

Find out how Enneagram Sixes approach social media! Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.  My next guest in this series is one of my Instagram Challenge Group members, Dr. Camden Morgante.  Dr. Camden is an Enneagram Type Six. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on How marketers can make sure Sixes feel loved on their social   If you've ever wished you could get in your customer’s heads and know how to create social media content for them, this conversation with Dr. Camden could get you one step closer.   To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep21-know-your-customer-on-social-media-enneagram-type-six

Jun 23

29 min 38 sec

Overwhelm seems inevitable when it comes to social media, but Greg McKeown is here to help with the methods outlined in his new book, Effortless.  I am a huge fan of his first book Essentialism and couldn’t wait to get my hands on this new book. Effortless helps you make it easier to do what matters most in any area of your life, but when I was reading it, I couldn’t help but think of how entrepreneurs could apply this to their social media practices. In this episode, I lay out eight tips for making your social media work effortless so you can focus on running your business. I took the principles Greg teaches in the book and marry them with my social media expertise to help you grow your social media presence – wait for it – effortlessly.  To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep20-how-to-make-social-media-effortless

Jun 9

20 min 20 sec

Find out how Enneagram Fives approach social media!   Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.    My next guest in this series is one of my Instagram Challenge Group members, Kate Boyd.    Kate is an Enneagram Type Five. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on How marketers can make sure Nines feel loved on their social To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog?tag=show

May 26

40 min 37 sec

Becky’s late-night, spur-of-the-moment Reel turned into a viral post that is still gaining traction. A viral post is something most social media creators wish they could experience but very few actually do. Becky tells all about: How she got the idea for the Reel How many followers and unfollows she got What she’s glad she posted after the Reel went viral How she responded to the negative comments   If you’ve been plotting to get one of your posts to go viral, we can’t promise anything, but Becky lays out a few key strategies that you won’t want to miss!   To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep18-how-my-instagram-reel-went-viral-with-becky-mccoy

May 12

31 min 27 sec

Find out how Enneagram Nines approach social media! Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.  My next guest in this series is one of my friends, Jenn Collins.  Jenn is an Enneagram Type Nine. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on How marketers can make sure Nines feel loved on their social If you've ever wished you could get in your customer’s head and know how to create social media content for them, this conversation with Jenn could get you one step closer. To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep17-know-your-customer-on-social-media-enneagram-type-nine

Apr 28

40 min 11 sec

I have a message of encouragement for you when your social media followers are down, you’re not getting any engagement and it seems like no one cares. Reach and engagement is down across Facebook, Instagram and Twitter – the three largest platform – and that can make it feel like all our efforts are for nothing.   This episode will help you remember: Your post’s performance doesn’t equal your performance. You’re doing a good job! Social media is changing constantly continuing to return day after day is a triumph. Doing something IRL (in the real world) can help us get a fresh perspective and inspiration. Finding other business owners to help encourage and support you is crucial.   To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep16-encouragement-for-when-it-seems-like-no-one-cares-on-social-media   Let’s connect on social Facebook  Instagram Twitter

Apr 14

11 min 28 sec

Ashley Brown says supporting other communities online is her number one secret to gaining over 3,000 followers on her Instagram account. As the owner of a business called Routine and Things, you can probably guess her second secret to Instagram growth – employing routines for content creation. This is how she stays consistent and trustworthy for her followers. That’s right: Relationships and routines are the two pillars for her success. In this episode, we also cover: The effect starting a podcast had on her Instagram growth How selling physical products helped her community and boosted her growth The importance of consistent content creation How she employed a routine to guest on other podcasts The routine that helps her reconnect with all her podcast interviewers Ashley’s interview is a part of my Instagram growth series where we talk with Instagrammers who hit each 1,000 follower mark so you can learn tricks of the trade every step of the way. Stay tuned for next month’s feature of an account that’s grown to over 4,000 followers. To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep15-how-i-got-3000-followers-on-instagram-with-ashley-brown

Apr 7

27 min 37 sec

When the social media algorithm changes on your favorite platform, it could mean all your leads are gone in a moment. I’ve been managing social media accounts for a decade now and I can tell you from experience that it has happened on each platform and will happen again. In this episode, I’ll cover: What is an algorithm? Different types of algorithm changes The importance of tracking your stats When and how to change your strategies  You can never algorithm-proof your accounts, but you can prepare for the changes and bounce back when they come. To get the full show notes, links mentioned in this episode or to ready the transcript head to my website: https://www.meganericson.com/blog/ep14-what-to-do-when-the-algorithm-changes  

Mar 31

10 min 9 sec

Follower count is probably the only number you ever worry about but it’s not the only number that can give you insight into how your account is performing. We tend to fixate on one number and one number only when it comes to Instagram: Follower Count. I would wager most business owners don’t look at anything else; however, Instagram gives us a wealth of Information in the Insights tab of Creator and Business accounts that can help you judge how well you’re actually doing in attracting people to your account. In this episode I’ll cover: How to find your stats Which stats to pay attention to and which to disregard The industry benchmark numbers you want to hit After listening in, I’ll have you tracking your stats like the boss you are! To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep13-track-these-stats-to-grow-your-instagram-following

Mar 24

15 min 40 sec

Find out how Enneagram Eights approach social media! Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.  My next guest in this series is one of my friends and colleagues, Carla Hayden. Carla is an Enneagram Type Eight. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on How marketers can make sure Eights feel loved on their social Her love of Clubhouse and why the new platform is engaging for her If you've ever wished you could get in your customer’s head and know how to create social media content for them, this conversation with Carla could get you one step closer.

Mar 17

39 min 45 sec

Many people hit publish on each posting hoping that it’s “the one” – the post that will go viral and bring them millions of followers. However, I’ve talked to several people who had the blessing and, some would say, the curse of a post going viral.   In this episode, I bring back my friend Joy Vetterlein to talk about her Instagram post that went viral for stating an opinion that is controversial in the Christian world. She shares how she dealt with the backlash and lessons learned as a result. To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep11-are-viral-posts-a-good-thing

Mar 10

13 min 37 sec

Adding captions to your vidoes doesn’t only benefit the hearing impaired. Most people are scrolling without sound, so you have to grab their attention without them hearing a single word you say. The answer: Captioning your videos draws them in and keeps them watching.   In this short episode, I answer one of the questions I get most often: How do I add captions to my videos? And, I’ll walk through my favorite apps and online software options for creating those captions.   To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep10-how-to-add-captions-to-your-videos

Mar 3

9 min 3 sec

Find out how Enneagram Twos approach social media! Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.  My next guest in this series is one of my good friends, Gabby Ballom.  Gabby is an Enneagram Type Two. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on How marketers can make sure Twos feel loved on their social If you've ever wished you could get in your customer’s head and know how to create social media content for them, this conversation with Gabby could get you one step closer. To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep09-know-your-customer-on-social-media-enneagram-type-two

Feb 24

35 min 4 sec

Follower count isn’t everything. You can make a living on the leads generated from a smaller following than 10,000. BUT, sales is a percentage game. The more followers you have, the more potential for sales. There’s no getting around the math.   Why is getting to 10,000 followers a big deal?   The biggest benefit to hitting 10,000 followers is Instagram grants you its coveted Swipe Up feature that allows you to link to any webpage you like in your Stories. Besides the one link allowed in the profile bio, the Swipe Up is the only place a direct link can be used. Eliminating that one barrier is huge for clearing the path to the sale.   If you’ve been on Instagram for awhile striving for that 10,000-follower mark but your follower count keeps falling short, I cover the top 5 reasons this may be happening. To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep08-5-reasons-why-you-haven-t-reached-10-000-followers-on-instagram

Feb 17

14 min 32 sec

Today on the show we are continuing to hear from real life Instagram users who have hit milestones with their instagram following.    Last month, we talked to Joy who grew her Instagram count to a 1,000. And today on the show Chelsey DeMatteis is sharing with us about doubling that and growing her following to 2000+.    If you’re sensing a theme here, you would be right.  And spoiler alert, next month we’ll have someone who has grown their following to 3,000. We want to learn how they did it, the strategies that worked (or didn’t work) for them, and all the tricks along the way.  To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep07-how-i-got-2-000-followers-on-instagram-with-chelsey-dematteis  

Feb 10

33 min 38 sec

Hashtags seem to mystify people. And, more than once, I’ve been pulled into a side conversation where someone shamefully admits they don’t even know how they work. If that’s you – fear not – we’ll cover all you need to know about them in this episode including:  What are hashtags? How do hashtags work? Why should I use hashtags? Do I really need to use them on all the platforms? How do I know which hashtags to use or how do I find good ones? I’ll answer all these questions and more on this episode of Megan’s Social Media Marketing Show!    To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show

Feb 3

11 min 16 sec

Find out how Enneagram Sevens approach social media! Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe 9 distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.  My first guest in this series is one of my good friends, Allison DeVelvis.  Allison is an Enneagram Type Seven. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on If you've ever wished you could get in your customer’s head and know how to create social media content for them, this conversation with Allison could get you one step closer. To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show      

Jan 27

31 min 15 sec

We've all done it. We scroll through our camera roll or stare at a blank screen, willing an idea to come to us for our next Instagram or Facebook post. You can stop staring because today I'm going to share how to never run out of content for your social media feeds ever again. Including my foolproof process to systematizing your social media each week.  To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show

Jan 20

10 min 43 sec

Today, we'll be talking about your customer and the Enneagram. That’s right, the Enneagram AND marketing.  Don’t worry, if you don’t know what the Enneagram is, I’ll explain everything in the episode. You may think your marketing strategies need to appeal to most people, but the reality is you market to one person, your perfect customer, and that customer has a unique personality.  But how do you know what their unique personality is? You guessed it: the Enneagram. I’m sharing my favorite tool for uncovering that personality on today’s episode.  To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show  

Jan 13

19 min 8 sec

I’m sitting down with a dear friend, Joy Vetterlein. Joy is a Christian Misfit, pastor, and writer. She is passionate about exploring unconventional spirituality for people who love Jesus but don’t fit in at church. She’s also a project manager for hope*writers, which is how we met. (I’m their social media manager.) I’ve been following her Instagram account since she launched it, and when I noticed how quickly it was growing, I knew she would be perfect for one of the first episodes of this show. We talk about how she grew her following from zero to 1,000+ followers on Instagram. She’s revealing what worked, what didn’t, and what she wouldn’t do again.  If you’re just starting, or recently started, your social media account this episode with Joy will leave you inspired to keep going and keep growing. To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show

Jan 13

34 min 46 sec

Welcome to the first episode of Megan’s Social Media Marketing Show.  If you ever thought to yourself, I'll just start posting stuff on social media and once I get big enough, I'll start selling things or making money, this episode is for you!  In this episode I'll be sharing three things every personal brand or entrepreneur needs before trying to grow their social media following.  That is often the mindset, and it's one way of doing things, but in my opinion, it's the most challenging way, mentally and emotionally.  Listen in to find out exactly what you need to avoid those challenges before you grow your social media following.  To get the full show notes,  links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show  

Jan 13

10 min 13 sec

Welcome to Megan's Social Media Marketing Show

Dec 2020

5 min 9 sec