The Yogipreneur: Business and Marketing for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga Teachers

Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide.

The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success.

All Episodes

In this episode Kelly McHugh speaks with Dianne Bondy about how she grew her business from teaching face to face classes to an online yoga business.  Dianne shares her experience on how to grow your business online and shine by listening to your students, following your passion and learning from your mistakes and successes.  She shares her tips to grow your online community, connect through social media and find a niche that you love. Dianne Bondy is a social justice activist, author, accessible yoga teacher, and the leader of the Yoga For All movement.  Her inclusive approach to yoga empowers anyone to practice—regardless of their shape, size, ethnicity, or level of ability. This episode covers: ▪️ How to take your business online ▪️ Effective ways to grow a following on social media ▪️ How to use your current community to grow your business ▪️ The power of your email list ▪️ How to discover your passion and niche ▪️ The power of listening to your students & discovering what they really need ▪️ Creating online courses & workshops & strategies on how to launch them Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Nov 25

41 min 43 sec

🎉 Celebratory 100th Episode! *WIN a Coaching Session* instructions below Lessons from my journey of scaling to a 7 figure business! I know what you may be thinking...Exactly what I was thinking just a few years back when I would hear those really big numbers and although I felt excited about the potential for my own business, part of me wondered how I would ever get there. Self doubt would creep in - how could that be possible for me? In fact, when I first started out, my goal was a six figure year and if you'd told me then that I would create multiple six figure launches, have a $200k month and be scaling to a 7 figure business, my mind would have been BLOWN away! I just want to remind you that I've been doing this for over four years now so comparing your journey, especially if you're just starting out, is really counter-productive. We're likely on different timelines and I do believe it takes some time to get there, this isn't about being an overnight success. It's also not about luck. It actually takes a lot of long-term strategic planning. Wherever you are in your journey right now and whatever your financial goal is, don't fear those words or conversations because business is about making money. So if you're feeling a little uncomfortable or triggered, this is actually showing you that there's some work to do on your money mindset and your capacity to receive. And that's ok - that's part of being an entrepreneur! Learning is another part and today I shared some of the lessons I've learnt along the way in scaling to a 7 figure business. This episode covers: ▪️ What to do and not to do for expansion in your business ▪️ Mindset shifts to help you grow and increase revenue ▪️ How to increase your revenue cap ▪️ How to stretch and plan for your financial goals ▪️ What's important to remember as you are setting your financial goals ▪️ How to change the way you think about sales ▪️ Tips to move through resistances that come up for you in your business Click the link to enter for a chance to win a coaching call with Kelly McHugh, the Founder of Digital Yoga Academy for leaving a review on The Yogipreneur podcast:   https://digitalyogaacademy.lpages.co/podcast-review-100th-episode/ Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Nov 20

45 min 2 sec

What does it actually take to become a profitable online course creator as a yoga teacher? Are you curious about what the secret sauce is to kick off your online yoga business and turn your yoga Zoom classes into an online course? Moving into the space of becoming a profitable online course creator? It may not be exactly what you're guessing, but chances are that you being here and consuming this content means that you have it in you to make it happen! This episode covers: ▪️  How to go from yoga teacher to an online course creator ▪️  What it actually means for a business to be profitable ▪️  What the journey of being an online business owner really takes ▪️  Lessons learned from growing a multiple 6-figure yoga course business Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Nov 13

37 min 35 sec

Showing up in your business during major life change can be challenging and at times overwhelming. These challenges faced by small business can add extra strain on your business and personal life. This topic is super relevant for all of us, as it's fair to say that the last year and a half has been difficult for each and every one of us in many ways. We've all been forced to navigate major changes and challenges both in our lives and also in our business. Changes that have resulted in pivoting your business online. And the thing is, your business doesn't just stop when life throws you a curveball. When you run your own business, the lines between personal and professional become blurred. Challenges faced by small business are real and can feel overwhelming. So what happens when your personal life becomes more demanding than usual? What happens to your business when you're faced with a sudden unexpected change or you're going through some kind of life transition? Today I’m sharing my own personal experience of how I have managed my own business when I was going through a very challenging life change. This in the hope that if you’re experiencing something challenging right now, you're not alone. Every business is faced with challenges and I hope that my experience can help you navigate your challenges with more ease. Remember that challenges faced by small business are real and possible. Tap into the support that is around you and find yourself a mentor who has been there, to guide you through those challenging times.  This episode covers: ▪️  Why it's important to embrace change and challenges ▪️  Why it's a blessing to survive the challenges ▪️  Lessons you can learn from change ▪️  How I healed and got support for my business and life ▪️  How to manage your energy for your mental health Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Nov 6

22 min 40 sec

Understand how to reset your mindset for success, moving from being a stuck yoga teacher to a successful Yogipreneur!  Have you been feeling stuck lately? We all have been there at some point. Maybe you're not sure what to do next or where to start, which causes you to not move forward. This is actually an excuse, with limiting thoughts and mindset holding you back. In this episode I talk about how to reset your mindset for success and why your thoughts are keeping you stuck.  This episode covers: ▪️ How to combat what is truly holding you back ▪️ The limiting beliefs getting in your way ▪️ The importance of taking imperfect action ▪️ Why your thoughts are keeping you stuck Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Oct 30

16 min 48 sec

Lessons from my first ever online course launch! To continue moving our business forward, we must be prepared to take risks - and risk-taking and mistakes go hand in hand. But the positives to making mistakes is that they help us to learn quickly and to take action - they become lessons! This episode covers: ▪️  The positives when things don't go quite to plan ▪️  What I changed from my first to second online course launch ▪️  How to believe and keep going with your offer ▪️  How to learn from past launch mistakes ▪️  The importance of building your community and setting systems in place Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Oct 23

39 min 8 sec

The #1 problem with online courses! Maybe you're thinking... "Kelly, you're always telling us how amazing it is to have an online course so what is this all about - problem?!" And my answer to that is yes, it is amazing to have an online course in your business. But there's a very important issue at play IF you want to launch a course that truly creates impact. This episode covers: ▪️  The potential and power of online courses ▪️  Why the online space is continuously booming and needing yoga/healing ▪️. What the #1 problem is with most online courses ▪️. What to focus on when creating your online course ▪️. How to create a sustainable online course Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Oct 16

18 min 41 sec

You can still have a profitable online yoga course launch with a small community! The size of your email list doesn't matter, it's about nurturing your community.  This is a common fear for most yogipreneurs before deciding to launch their online course. Don't let it hold you back! This episode covers: ▪️ How you can personalise your emails to connect with your community  ▪️ Why it's important to build trust with your community ▪️ The benefits of consistently showing up ▪️ Strategies to get first-time course clients ▪️ How to harness a small email list Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Oct 9

32 min 40 sec

Don't let these fears hold you back and stop you in your tracks when wanting to create your online course!  These fears are fears that I’ve personally struggled with as I’ve built my online business - and likely fears you'll face as you build yours.  These are common fears! This episode covers: ▪️ How to know you are expert enough to teach an online course ▪️ The tech needed to create an online course ▪️ How to overcome the fear of an over-saturated marketing ▪️ How to build your community to sell your online course ▪️ How to charge your worth for your course ▪️ Overcoming the fear of lacking time Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Oct 2

31 min 41 sec

How to Choose the Right Coaching Program For You Once you've decided to go for it and build your online business, it can be overwhelming to choose the right coaching program and mentor to give you the support and guidance you're looking for. It's important to take the time to make the right decision and this episode will help guide you to do so. This episode covers: - What's important to know about yourself and your business before looking for a coach or program - How to know if a mentor is aligned with you - What fears are holding you back from choosing the right coaching program and how to combat them - How to make sure the coaching program gets you the results you're looking for  Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Sep 25

25 min 35 sec

5 Tech Tools to Grow Your Online Yoga Business   There are so many essential tools to help you grow your business that save you time and make your life so much easier. Don't let not having the right tool hold you back from working on your website, your email, your blog, or your online course. Start here by learning about how each of these tools can help each aspect of your online business. This episode covers: ·      How tech tools will help you grow your business ·      Why implementing tools is important and efficient ·      How to use each tool ·      Expert advice and walkthroughs of each tool ·      Why you're already on the right path   Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Sep 18

25 min 36 sec

How much free content vs paid content should you share?   Having worked with plenty of yoga teachers, there is a belief that if you share all of your knowledge for free then why will someone pay you. Or if you educate your audience on the topics that you want to teach inside your online course, then you'll have given it all for free. So there's definitely a misconception that if you give away some of your best content for free, you’re going to make fewer sales or get fewer paying students. In reality, it’s the opposite. This episode covers: ·  Why sharing VALUABLE content over your BEST content will help you more ·  Why implementing a content strategy is important ·  What type of content you should be sharing ·  The importance of knowing what your ideal students want from you ·  Growing your community   Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Sep 11

17 min 44 sec

How To Know If your Online Yoga Course Is a Profitable Idea If you are thinking about creating an Online Yoga Course you should have a pretty good idea of a course topic in mind.  Most teachers tend to think about an idea for their course for some time, but they’re just not sure how to move forward and they aren’t certain if their community will actually pay them for it.   As soon as you know what your ideal students need from you and you can create an outcome for them… this is when your course will be PROFITABLE!   In this episode you’ll discover how you can create a profitable Online Yoga Course by simply connecting with and building an audience. This episode covers: Researching what your ideal students want Understanding what your ideal clients are looking for Crafting your offering Tips on taking action towards launching your online course Growing your community Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Sep 4

18 min 12 sec

In this podcast I'm breaking down the 5 most common mistakes I see when growing your yoga community so you don't have to make them. This episode covers: Why it's crucial to niche down and understand who you're serving The importance of having a freebie and sharing it Getting the support and help you need to grow your community The purpose of sharing and creating consistent content  Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Aug 28

27 min 56 sec

Have you ever thought about launching your very own yoga podcast? Get your notebooks and pens out for this step-by-step guide to provide you with the roadmap and plan to make your podcasting dreams finally come true! We're going over all things scheduling, planning, equipment, editing, and promoting your podcast. This episode covers: Deciding on the format of your podcast Equipment and Software that you need to create your podcast  Tips for recording your podcast  Creating promotional graphics for your social media and podcast Promoting your podcast  The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Aug 21

40 min 33 sec

Today we're talking about one of my favourite topics, online courses. If you've been in this community for some time, you'll know that I talk about online courses and why you should create one in your business all the time.  There are many reasons for that. Having a digital asset in your business is really about setting yourself up for more financial freedom, flexibility, and location independence. In this episode, learn how to overcome your fears and believe in yourself as an expert to create and market your online yoga course.  The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. This episode covers: Why always having a online course to offer will set you up for success Learning how to build our community online  Learning how to create higher priced offerings that aren't an online yoga class  - Learning how to  listen to your audience and respond so that you can create an offering that truly meets needs.   Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Aug 14

24 min 5 sec

Student Success Story - Meegan Bradley  How Meegan grow her email list, attracted 250 people into her online yoga challenge, welcomed 60 new students into her membership AND launched her first online yoga course and made just shy of $5k!  Meegan is a student inside The Profitable Yoga Teacher program and in less than six months she's done all if this and it's just the beginning! Discover how she's overcome imposter syndrome to believe in herself and her dreams and embrace what the world of online has to offer.  Connect with us… The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. Follow us on Instagram Subscribe to our YouTube channel Like us on Facebook

Aug 6

36 min 55 sec

Now, more than ever, people all over the world are craving more than leadership. They're craving teachers they can relate to and who can guide them to create a better life for themselves. So what if you could be that guide? What if your story, your teachings, your offering could inspire others to make the changes they desire and turn everything around for them? And not just a few people, but hundreds of people - maybe even thousands! Would you step up? Would you answer the call to become a leader in your space? Because here's what we know about you! You're here to make a difference. You started this to touch people's lives. You have a role to play in changing the world. And it's no accident that you chose this time to be on earth. It's time to step up so that you can reach more people and change more lives. And in today's episode you'll discover the secret to doing that successfully. You have a powerful message to share with the world. The problem is they don't know it yet. So don't keep them waiting yogipreneur! You’ve got work to do 🚀🚀🚀 This episode covers: The secret to filling your yoga offerings and actually making sales.  Showing up as the leader Collaborations and how to go about it Your niche and content around this Using your time wisely The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Jul 30

30 min 42 sec

If the number of students showing up to your Zoom class has been dwindling by the week and you're blaming yourself by thinking... "it must be my marketing, I really don't know what I'm doing" "perhaps I'm no good at teaching over Zoom" You really need to hear this message today. The future of your yoga business depends on it.   The teachers who are thriving online made this very important mindset shift.  They're ahead of the curve and you can be too with the right support to transition your yoga business into this new digital era.  Are you ready to be ahead of the curve too? This episode covers: The limiting beliefs holding you back The tools you need to get you ahead of the curve Knowing the problems of your ideal students Offering what your clients want and NEED  Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Jul 18

30 min 26 sec

As we expand and up-level in our business, we are faced with new challenges, mindset blocks, and limiting beliefs that can be unique to your stage of business and growth. Figuring your business out on your own got you this far, but it won’t take you to the next level: scaling your business.  If you’re serious about scaling, you’re not going to be able to do it by yourself. You will need the help of a reliable team. In this episode, I share my top tips for building an epic team that can support you and your business as you scale, including the top hires to make. This episode covers: How to develop your team over time Where to find support Know when to hire support  Finding the RIGHT support  Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Jul 10

27 min 21 sec

It’s easy to trick yourself into thinking that a great course will sell itself, and most of the time that’s not going to be the case. Good sales copy can do that, and since copy is going to be the primary way you sell your course online, taking the time to do it right is worth the effort. This is something quite simple that most yoga business owners are not doing. This change - or improvement - will help you to not only increase engagement but also to increase sales and conversions. This episode covers: the #1 copywriting change you can make in your yoga biz to boost sales and how to make that change. What information you need on your sales page How to use certain features in your content  Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Jul 4

22 min 21 sec

The four phase customer journey begins from the moment your ideal student realises they have a particular problem to the point where they book / buy / enrol in your offerings i.e. they discover a solution to the problem.  Throughout the duration of this journey, it is down to you as the  business owner to provide them with content that is both appropriate and relevant based on their phase in this journey.  And the reason why you want to create and share content relevant to each phase is because it helps your community to move more smoothly through the journey and closer to making a purchase.  This episode covers: How you can create a four phase customer journey in your business The journey process for your customers  The 4 stages of your customers journey before they will buy from you Content around the 4 stages  Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Jun 27

24 min 41 sec

Maybe you struggle with self-doubt, fear of rejection, imposter syndrome, and the inner critic that is known to be a little harsh. It's easy to look at other successful yogipreneurs and think they just had it easy or it happened for them so quickly or they didn't have that many obstacles along the way. That's simply not true! It's just that we don't often see the challenges that other business owners go through.  If you want to transform your self-doubt into unstoppable confidence, this episode is for you!  This episode covers: Working on your mindset How to overcome self doubt Why believing in yourself will make you the successful Yogipreneur you want to become The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Jun 20

27 min 4 sec

Are you actively growing your email list right now? If you're not, or you have one but it's not growing or worse, you're not engaging your list, what if I told you that there is a direct correlation between the growth of your email list and the growth of your business bank account... Would that persuade you to prioritise your list?! This episode covers: The common email marketing  mistakes that yoga teachers are making What you need to do to grow your email list What you need to be offering in your content Knowing your customer  Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Jun 14

30 min 18 sec

This is for you if you're dreaming of going from your 9-5 to being your own yoga boss, doing work that truly lights you up, gives you location independence and allows you to break the financial glass ceiling that you're currently experiencing. This episode covers: Steps you need to take to go from side hustle to profitable business Making the transition from side hustle to online business Committing to your yoga business  Why researching and learning is important in order to make the transition  Creating offerings that work for you  Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

May 29

32 min 27 sec

How to scale to consistent 10k months and why it's possible for you! Uncertainty is the only thing that is certain in life. It's how we navigate it that matters and as the saying goes "what got you here, won't get you there". In this episode, you'll receive practical strategic advice on how to scale your yoga biz. This is for you if you feel like you're doing everything you can to grow your community and fill you classes yet you seem to hit a glass ceiling when it comes to your income goals. This episode covers: How you can scale to 10K months Understanding your audience Questions you need to ask yourself to get to 10K months Stepping outside of your comfort zone The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/

May 22

22 min 9 sec

How to increase engagement inside your Facebook group One thing is for sure is that you should absolutely have a Facebook group for your yoga community. People are spending more time online looking for the answers and guidance than they've ever done before, and one place they are certainly looking is within Facebook groups. Discover three strategies to increase engagement inside your group! This episode covers: Why it's important to have a Facebook Group How having a Facebook increases your chances of making more sales Why having a Facebook groups allows you to connect with your audience more How you can utilise Facebook groups in more ways then one!  Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

May 16

23 min 13 sec

The word ‘sales’ can bring with it a lot of fear and bring up words like slimy, sleazy and difficult. But selling is a really important part of your yoga business - without sales you have no business. In this episode, you'll discover five steps to embrace selling as "serving" your yoga community. This episode covers: How to embrace selling as serving your yoga community Serving your community rather then selling Understanding your value Building Trust The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

May 10

22 min 30 sec

In today's episode, you'll discover free organic marketing strategies to grow your yoga community. When you grow your community organically it's because people have come across your website from a search result in Google or maybe they've discovered your post because they're following a particular hashtag in Instagram. Perhaps they wanted to listen to a podcast on a particular topic and your podcast showed up! All of these free, organic discovery methods are dependant on one thing...content! This episode covers: Marketing strategies to grow your yoga community Showing up consistently and being known as the "expert" Different content strategies to have an engaged audience  Creating your own social media groups Elevate Your Expertise! Claim your seat today for my FREE online Virtual Conference for entrepreneurial yoga teachers being held on 15-17 March 2021  Learn how to leverage your expertise and elevate your yoga business online - with daily challenges & accountability. https://digitalyogaacademy.lpages.co/elevate-your-expertise/ My signature group coaching program, The Profitable Yoga Teacher, is launching again soon! Join the VIP waitlist for The Profitable Yoga Teacher and receive a $300 discount when enrolment opens. A transformational four-month group coaching program to create and launch a profitable online yoga course like your dreams depend on it!  The program starts on 5 April 2021 https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-waitlist/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

May 4

46 min 1 sec

The truth is, no strategy (no matter how good it is) will be effective in your business if you don't have the right mindset to make it work. Working on your mindset is a daily job and when you do it right you cultivate a mindset that will... Allow you to break through limiting beliefs that hold you back Support you to work through your fears that stop you from being visible Encourage you to keep going when something doesn't go as planned If you're in a negative mindset, you'll feel stuck and overwhelmed. You'll tell yourself you're not good enough. You'll compare yourself to other teachers. And you'll stop yourself from showing up and telling people what you have to offer because you're not quite 100% sold in it yourself. It's not a good place to be operating from and this is WHY you have to get serious about working on your mindset every single day. This episode covers: The daily mindset practices of profitable Yogipreneurs.  Building your profitable yoga business. Visualisation for your future Tips on how to have the right mindset  Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Apr 26

35 min 5 sec

Are your drop-in classes paying the bills? Probably not. And so it’s time to create a higher priced, higher value online offering that provides the transformation your students are actually searching for ✨ This episode covers: Why it is important to understand what your ideal student NEEDS Different pricing for different offerings Getting over the fear of charging more Learning about your customer High-ticket items are a high-value and high-priced products or services and today we dive deep into why you need to be offering high ticket programs and courses. Elevate Your Expertise! Claim your seat today for my FREE online Virtual Conference for entrepreneurial yoga teachers being held on 15-17 March 2021  Learn how to leverage your expertise and elevate your yoga business online - with daily challenges & accountability. https://digitalyogaacademy.lpages.co/elevate-your-expertise/ My signature group coaching program, The Profitable Yoga Teacher, is launching again soon! Join the VIP waitlist for The Profitable Yoga Teacher and receive a $300 discount when enrolment opens.  A transformational four-month group coaching program to create and launch a profitable online yoga course like your dreams depend on it!  The program starts on 5 April 2021 https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-waitlist/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Apr 17

29 min 44 sec

The wonderful Claire Eli shares her experiences as a student inside The Profitable Yoga Teacher program and her journey from overwhelmed and unsure how to grow her community online to becoming a THRIVING, PROFITABLE yoga business owner! Since the program last year, Claire has launched her program The Modern Yogi TWICE, making $6.5k and $6k! She's also co-founded a new business with her best friend and they generated $10k on their first course launch!  ALL WITHIN ONE YEAR! Message to you today - do the work and you'll get the results 🚀 Start your journey as a profitable yoga teacher, we start 5 April.  https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-april-2021/

Mar 27

25 min 48 sec

This episode is for you if you've already created and launched a course and it didn't go as planned or you're yet to launch and you want to avoid the common mistakes that lead to a launch that doesn't turn out as planned. Whatever the outcome of your launch, it's important to see this as a learning experience as it's inevitable that things will not always go as planned. If you have that mindset, then you will set yourself up for success whatever the outcome of your launch.  Here at Digital Yoga Academy, we are launching (or re-launching) a program or training every single month, so we REALLY understand what it takes to create profitable, scalable, and repeatable launches. This episode covers: Course topic ideas Growing your community Mistakes to avoid Content strategies Tune in to discover five reasons why course launches "flop" or perhaps don't go as planned! Elevate Your Expertise! Claim your seat today for my FREE online Virtual Conference for entrepreneurial yoga teachers being held on 15-17 March 2021  Learn how to leverage your expertise and elevate your yoga business online - with daily challenges & accountability. https://digitalyogaacademy.lpages.co/elevate-your-expertise/ My signature group coaching program, The Profitable Yoga Teacher, is launching again soon! Join the VIP waitlist for The Profitable Yoga Teacher and receive a $300 discount when enrolment opens A transformational four-month group coaching program to create and launch a profitable online yoga course like your dreams depend on it!  The program starts on 5 April 2021 https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-waitlist/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Mar 27

24 min 59 sec

In 2020 most teachers pivoted to teach their yoga classes online to the Zoom room. You're here right now for a reason. I believe that reason is that you're being called to show up now in a different way. The world needs more than just a weekly yoga schedule right now! What we're craving more than anything right now, is connection and community.  Is it your purpose to help people heal? Will a Zoom class create that impact you really want to create? Probably not! We need to show up differently. In this episode I share... This episode covers: How teaching yoga has changed since 2020 Why yoga teachers are being called to serve and heal right now Zoom fatigue and isolation What transformation are you here to guide people through? How to break free from the hustle to fill classes Who do you need to identify as to create a transformational course? Understanding why people show up to do yoga Enrolment for The Profitable Yoga Teacher is now open! A transformational six-month group coaching program to create and launch a profitable online yoga course like your dreams depend on it!  The program starts on 5 April 2021 https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-april-2021/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Mar 20

30 min 34 sec

Online entrepreneurs and course creators are ALWAYS talking about evergreen funnels.  They make it sound like super special complicated magic The truth is, an evergreen sales funnel is just a fancy way of saying an automated system that sells your courses year-round, every day, to your audience, in a strategic way. That’s it! When you get your funnel dialled in and working it does the selling part for you, so you can get back to focusing on what you really LOVE: helping your students, teaching, sharing free content and value with your audience, and creating things! In this episode I’m sharing how you can go from launching live courses to a more passive evergreen launch model.   This episode covers: What you need to do before launching your yoga offerings How a ‘live’ launch model works & why you need to start by launching live The truth about evergreen launch models Why evergreen models are not entirely a passive source of income The importance of doing live launches before launching an evergreen funnel 3 things you need to launch an evergreen funnel   Elevate Your Expertise! Claim your seat today for my FREE online Virtual Conference for entrepreneurial yoga teachers being held on 15-17 March 2021  Learn how to leverage your expertise and elevate your yoga business online - with daily challenges & accountability. https://digitalyogaacademy.lpages.co/elevate-your-expertise/   My signature group coaching program, The Profitable Yoga Teacher, is launching again soon! Join the VIP waitlist for The Profitable Yoga Teacher and receive a $300 discount when enrolment opens A transformational four-month group coaching program to create and launch a profitable online yoga course like your dreams depend on it!  The program starts on 5 April 2021 https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-waitlist/   The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.   Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:   https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Mar 13

24 min 9 sec

What are your financial goals for 2021?   It's important to remember that achieving your financial goal relies on building habits and taking actions in your routine and you going out of your way to stay on track.    It’s about following frameworks and processes that make your default outcome success, so it becomes almost effortless to achieve your goals.    In this episode, we dive into how you can do this so you can finally hit your financial goals in your yoga business!   This episode covers:   How to break down your goal into various income streams. The other important number besides sales revenue How to blow the ceiling off the potential that is available to you The type of business that brings limitless opportunities My financial goal for 2021 How to view making money and master your mindset to receive more And the #1 secret to hitting your financial goals and how this enabled me to hit over $300k in my biz in 2020 and will get me to 7 figures by the end of 2021.   Elevate Your Expertise! Claim your seat today for my FREE online Virtual Conference for entrepreneurial yoga teachers being held on 15-17 March 2021  Learn how to leverage your expertise and elevate your yoga business online - with daily challenges & accountability. https://digitalyogaacademy.lpages.co/elevate-your-expertise/   My signature group coaching program, The Profitable Yoga Teacher, is launching again soon! Join the VIP waitlist for The Profitable Yoga Teacher and receive a $300 discount when enrolment opens A transformational six-month group coaching program to create and launch a profitable online yoga course like your dreams depend on it!  The program starts on 5 April 2021 https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-waitlist/   The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.   Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:   https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Mar 6

31 min 39 sec

There’s something they don’t tell you when you start a yoga business- mindset is everything.  I didn’t have the right mindset when I first started out. It's fair to say that when you look at roles within an organisation. - the mindset of an employee is different from the mindset of the CEO. Looking back I realise I held myself back with an employee mindset or in this context, the mindset of a yoga teacher.  What I should have been doing is looking at my business with the mindset of a CEO - or the mindset of a Yoga Visionary  The good news is that when I discovered what the problem was, I was able to take steps to transform my mindset and become more aware of my limiting beliefs that were holding back.  In this episode, I am sharing how you can transform and transition your mindset from employee or ‘yoga teacher’ to CEO or ‘yoga visionary’ of your yoga business!   This episode covers: What is the yoga visionary mindset? The biggest quality separating yoga visionaries from yoga teachers Marinating action with long term direction How I held myself back with an employee’s mindset The magic ingredient that shifted my mindset Upgrading your mindset by building a team Having a direction and connecting it to your purpose Business journalling Using the strengths of each mindset   The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.   Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:   https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Feb 27

19 min 1 sec

I’m all about creating an asset in your yoga business... And by creating and launching an online yoga course you will be creating a valuable asset for your business which you can launch multiple times.  Launching an online yoga course is a learning process of testing, iterating and optimising. Here at DYA, we are launching (or re-launching) a program, or training almost every single month, so I REALLY understand what it takes to create profitable, scalable, and repeatable launches.  I  want to see you exceed your ambitious goals this year, in this training I want to share 3 common launch mistakes we see entrepreneurs making, so you don’t have to!    This episode covers: Creating a digital asset in your business that is beyond Zoom The two reasons why your course launches aren’t profitable The importance of doing market research before a launch Why you need a clear pre-launch strategy in place What to think about when you are planning out your pre-launch phase Doing the work of actually selling your course Seeing sales as serving Prioritising self care during a launch period The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Feb 20

32 min 41 sec

  Holiday is a sociologist, coach, writer and speaker on the topics of philosophy, spirituality, culture and personal transformation. She is also co-founder of Kula, a consultancy that helps organisations develop conscious leadership and diverse, equitable and inclusive workplaces.    All her work is in service of this question: “What will it take to build a wiser, kinder world?”   Three things guide all Holiday’s work - deep compassion for others, a strong belief in our personal power to change things and the commitment to be a great ancestor to my children and future generations.    In this episode Holiday & Kelly discuss how to reach a more diverse audience with inclusive marketing.   This episode covers: What diversity, inclusion & equity means in relation to business The 3 step approach yoga teachers can take to be more diverse & inclusive Why it’s about more than just diversity in your yoga classes How teachers in studios can bring awareness of inclusivity to studio owners up to  What not to do when it comes to diversity & inclusivity marketing How can yoga teachers ensure their offers attract diverse people Inclusive marketing tips Learn more about Holiday here Follow Holiday on Instagram   The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.   Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:   https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Feb 13

41 min 22 sec

Allie is a once corporate marketing girl turned successful yoga teacher, chakra coach, retreat leader, small business owner, and full-time traveler with her husband via a sailboat.    She primarily teaches yoga online through YouTube, courses, and a monthly membership called the Body Mind Soul Studio. Allie is passionate about using the yoga practice as a framework to create off the mat transformation and discover our potential.    In this episode Allie & Kelly discuss essential strategies to sell out your online yoga courses with ease.   This episode covers: Allie’s yoga business journey  How Allie used Pinterest & challenges to grow her audience Why building your community can give you an edge over large membership sites Allie’s email list building tips Why having an email list is essential for your online yoga course launches Allie’s process of using free challenges to launch paid online yoga course   For more information about Allie, visit her website Follow Allie on Instagram   The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.   Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:   https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Feb 6

50 min 58 sec

There's a lot of hype online these days about building a six-figure business.   It seems like everyone is promoting some system or strategy to get to “six-figures”.  And it all sounds very sexy and whether it's deceiving or not, one thing for sure is that overnight success is a myth, it simply doesn't exist.  It requires time, hard work, grit and perseverance to build a successful yoga business.  If you feel triggered by the words “six figures”, what is your money story that might be holding you back from the possibility of you generating six figures in your yoga business? In this training, you will discover how you can smash your own ceiling and reach your income goals by shifting your money mindset and showing up in your business differently. This episode covers: Why ‘six-figures’ might be a trigger word for you Breaking down the numbers Your money mindset and strategy How to take the cap off your earning potential Why building out a team is essential Finding your purpose, drive & getting off the hamster wheel Overcoming fear based ambition Shifting your mindset from selling to serving The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.   Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:   https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Jan 30

31 min 54 sec

Does the idea of excluding students feel scary and counter-productive? I get it! When you’re starting out especially, you want to attract as many students as possible and it feels scary to focus your efforts on finding a smaller group of students. Yes, I'm talking about that buzzword again... Niche. Niching is really about becoming the big fish in a small pond and that's exactly what I'm talking about in this training. In this episode, you are going to learn why it's now the time to really hone in on your niche for your yoga business! This episode covers: The fear of niching down What a niche actually is Why it’s important to have a niche Becoming an expert in your field Journal prompts to explore The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.   Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:   https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Jan 23

21 min 52 sec

There's a powerful message that's really coming through for me right now. ... and it's to give yourself permission to fully show up this year 2021 is the year to do things differently. It is the year of permission and you're being called right now to show up and share your gifts, your message and your story to help others to heal. This is what all your yoga training has been for! If your purpose is to help people to heal, how are you going to do that now? Is a zoom class going to create that impact you really want to create? Probably not. So we really need to show up differently, shed the identity of "just" being a yoga teacher and instead step into the shoes of the leader who guides, coaches and mentors their students to the transformation that they desire. This is what 2021 is about and in this episode I'll be sharing the #1 pivot that you need to do in your yoga biz right now to show up in 2021 as the leader that you really are. This is your year to show up in your biggest, fullest way possible and I'm going to show you that pathway! This episode covers: Leaning into lessons from 2020 Moving from being a yoga teacher to a leader Going deeper with your offerings for healing & transformation Moving away from Zoom classes  Your signature offering Benefits of creating a signature online course The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.   Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:   https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Jan 16

37 min 16 sec

In this episode of the Yogipreneur Podcast Kelly shares three reflections from 2020 that stand out as big lessons and wins for Digital Yoga Academy.   She will also share three essentials that yoga teachers must focus on in 2021 to grow sustainable and profitable online yoga businesses.   This episode covers: Taking your growth & learnings from 2020 into 2021 Energetic decisions and attaching to outcomes  Letting go of fear and embodying CEO energy Adaptability and responding to student needs Investing in your knowledge and business Creating and selling offerings in 2021 to help & heal people   The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.   Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:   https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Jan 9

30 min 53 sec

How do you ensure that what you’re creating is something that your community actually wants to watch, read or listen to? ⁣ ⁣ You've likely experienced that nerve-wracking moment when you share a blog post in a Facebook group or on Instagram, crossing your fingers that it will drive traffic over to your website.⁣ ⁣ And then…⁣ ⁣ You wait and wait and your blog post doesn’t get one single comment. ⁣ ⁣ You dig a little deeper into google analytics and realise no one even viewed the post!⁣ ⁣ And so all of that hard work feels like a waste of time because you didn’t get the results you wanted. ⁣ Most people give up at that point, never to write and share a post again. ⁣ ⁣ But the thing is, we must be consistent in sharing our content. It’s not a case of share once and that’s it job done. We must re-purpose our content (I talk about this during this episode) and share it multiple times to continue to drive our community over to our website to read more. That's important.⁣ ⁣ In this episode, you'll discover three exercises to help you create content your students actually want and need. The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.   Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:   https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Jan 2

30 min 24 sec

Everyone who has an online business needs to create a sales funnel to convert people who land on their website to paying customers. It is no different for yoga teachers with an online business. In this episode, you will learn what a sales funnel is and why you need one in your online yoga business! This episode covers: The journey that a non-paying student takes through a sales funnel The three stages of a sales funnel Attract Nurture Convert How to move people through the stages of your sales funnel Why content is an essential part of your sales funnel A vital ingredient to make your funnel run smoothly The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.   Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:   https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Dec 2020

29 min 42 sec

Before you dive head first into creating and launching an online yoga course or membership there are 4 essentials in your yoga business that you need to have in place FIRST.  In this episode, I'm going to share those 4 essentials with you so you can set yourself up for success with teaching yoga online! This episode covers: Why you should consider teaching yoga online The biggest mistake you could make  Why you need a website Creating consistent free valuable content for your niche Building your email list Why you need to be visible online Extra resources: Training: Why teaching yoga online is an incredible and feasible business model for yoga teachers Find free resources here The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.   Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:   https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Dec 2020

25 min 55 sec

Do you feel stuck in your yoga business? Sometimes as business owners we can get ourselves stuck in a rut and unable to move forward and keep growing our businesses. In this episode, I'm going to share what to do when you feel stuck as a Yogipreneur continuing to build a thriving yoga business! This episode covers: The different ways feeling stuck can come up Why being stuck is an excuse Taking imperfect action Learning and iterating as you go along   The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.   Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:   https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Dec 2020

17 min 18 sec

It's easy for us to open up Instagram and think every other yoga teacher is ahead and is having crazy success. We call it overnight success and when you see others having "overnight success" it can cause anxiety because you feel like you're not enough because of it. The issue is that it puts an unrealistic expectation of quick success and when quick success doesn't happen it causes feelings of anxiety and feeling left behind. So I want to first lay it on the table - overnight success is a big fat myth. After coaching hundreds of yoga teachers, I can tell you now that one of the most common obstacles in becoming successful is the unconscious desire and expectation for overnight success and having it all worked out right now. And these desires and expectations make you feel impatient. and more inclined to want to take short cuts which means that your performance suffers. In this episode I discuss why overnight business success is actually just a myth! Topics covered: Why hard work, grit and resilience is required for success Thinking positively about your own journey Tackling imposter syndrome Why you don’t want to skip working hard to reach success The power of failure Why business strategies and mindset are essential for success Journal prompts for success Extra resources: Kelly’s live training archive: https://www.facebook.com/groups/digitalyogaacademy/learning_content/   The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.   Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:   https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Dec 2020

23 min 11 sec

Your yoga message is what you’re putting out there into the world. It’s what you stand for, it’s your brand. So it’s super important to get super clear on what your message is! When you do this - when you nail your message - everything else falls into place. Because it’s your message that: * connects with your ideal students * attracts them into your tribe * magnetises them to pay attention to what you have to say * sells your offerings * converts your ideal students to paying students * creates the superfans who become dreamboat clients – the ones who will come to work with you again and again and tell their friends about you As you learn to harness the power of your message, self-doubt disappears. ... and 3 things happen (1) You gain clarity (2) You gain confidence (3) You gain clients Topics covered: What your messaging encompasses How to use your messaging to attract your ideal students Magnetic messaging Being 100% sold on your own offering Communicate the transformation you are offering with emotion Being okay with not being everyone's cup of tea Why your story is more important than your writing skills Sending emotionally driven surveys to idea students Extra resources: Kelly’s live training archive: https://www.facebook.com/groups/digitalyogaacademy/learning_content/   The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.   Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:   https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 

Nov 2020

25 min 42 sec