The Full Monty

Scott Monty

Commentary on pressing issues in leadership, business, technology and more. Like the Paul Harvey of business podcasts.

All Episodes

Some thoughts about the future of the show.   I'll see you over on ScottMonty.com.

Apr 2019

7 min 9 sec

We take our communications for granted these days. It's so easy to tweet, text, snap, DM, PM, and email.    But the more mundane, analog way of communicating is more meaningful than ever. People want to be on the receiving end of your letters. But do you have anything worth writing about?     Would you consider leaving a rating or review for the show on Apple Podcasts? It helps other people find us.     Links: This episode: smonty.co/fullmonty72 The story of Bass Reeves Letter to a fan Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Incidental music: Adventure Western Music - The Wild West by Ross Bugden Image credit: News from my Lad by James Campbell, 1859 (Wikimedia Commons - public domain)     Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, Stitcher, or wherever you get your podcasts. Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.    

Apr 2019

5 min 52 sec

We marvel at people who seem to have a way with their fellow humans. People who seemingly have others in the palm of their hands. What is it about individuals like this that capture our imagination and admiration? It's not rocket science. But it does take a bit of work. The same can be said for personalization in marketing. It's doable, but it requires some effort. Are you ready?   Links: This episode: smonty.co/fullmonty71 How To Win Friends and Influence People Serial Marketers newsletter Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Image credit: Othello's Lamentation by William Salter, 1857 (Wikimedia Commons - public domain)     Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, Stitcher, or wherever you get your podcasts. Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

Apr 2019

7 min 3 sec

Recent years have seen Millennials blamed for just about everything, from the changing norms around working hours, to marriage and car ownership, and for killing things like napkins, golf, and department stores.   And while it's easy to lay the blame at the feet of a new generation that is disrupting the age-old way of doing things, this generational conflict has a tradition that spans the ages. If we can understand the patterns of differences in the generations, we can prepare for how to position our businesses appropriately.   Would you consider leaving a rating or review for the show on Apple Podcasts? It helps other people find us.   Links: This episode: smonty.co/fullmonty70 Scott Stratten on Millennials "The Generation Gap in Antiquity" by Meyer Reinhold The Laws of Human Nature by Robert Greene Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.  Incidental music: Emerald Therapy by Audionautix is licensed under a Creative Commons Attribution license  Image credit: Saturn Devouring His Son by Francisco Goya, 1823 (Wikimedia Commons - public domain)   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, Stitcher, or wherever you get your podcasts. Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Mar 2019

7 min 7 sec

The practice of ethics seems to have been forgotten – or perhaps ignored – as technology has improved. At every turn, we seem to find examples where someone realized they could do something without stopping to ask if they should.   Further, the long-lasting and wide-ranging impact of technology is not fully understood. We're only beginning to see the dangers that lie ahead. Who's at the helm to steer the ship through these rocky ethical shoals?     “I think technology really increased human ability. But technology cannot produce compassion.” – Dalai Lama     Would you consider leaving a rating or review for the show on Apple Podcasts? It helps other people find us.   Links: This episode: smonty.co/fullmonty69 The Brain Center at Whipple's "Rossum's Universal Robots" Metropolis Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Incidental music: Decline and Grave Matters by Kevin MacLeod are licensed under a Creative Commons Attribution license  Image credit: The Procession of the Trojan Horse into Troy by Giovanni Domenico Tiepolo, 1760 (public domain, Wikimedia Commons)   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, Stitcher, or wherever you get your podcasts.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

Mar 2019

10 min 58 sec

For the extremely ambitious, too much is never enough. The battle on the field of commerce is a game to be won at all cost, crushing the competition at every turn. Occasionally, the business world is met on the battlefield by a general who is a titan of industry. Who knows more about his industry than anyone else, including the loopholes and hidden opportunities that are exploitable. John D. Rockefeller was just such a man. And a century later, so is Mark Zuckerberg. Is Facebook on a collision course with regulatory and anti-trust authorities?   “Malefactors of great wealth.” – Theodore Roosevelt     Would you consider leaving a rating or review for the show on Apple Podcasts? It helps other people find us.   Links: This episode: smonty.co/fullmonty68 Titan: The Life of John D. Rockefeller, Sr. Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.   Image credit: Man at the Crossroads by Diego Rivera (via Gumr51 CC BY-SA 3.0, Wikimedia Commons)   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher, or wherever you get your podcasts.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

Mar 2019

9 min 29 sec

We live in amazing times. We're so much more advanced than we were even a decade and a half ago. So why should we bother looking at anything that happened before? Predictions require data. And there are millions of volumes that have been written that contain data, stories, lessons, and cautionary tales. They're there, just waiting for us to consume and put them to use for our modern means. This week's show has a story about the failure to do just that.   “The old wheel turns, and the same spoke comes up. It’s all been done before, and will be again.” – Sir Arthur Conan Doyle   Would you consider leaving a rating or review for the show on Apple Podcasts? It helps other people find us.   Links: This episode: smonty.co/fullmonty67 Futility Other commentary and updates at ScottMonty.com Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Image credit: Alexander Consulting the Oracle of Apollo by Louis Jean Francois Lagrenée, 1789 (Wikimedia Commons - public domain) Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher, or wherever you get your podcasts. Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."  If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.    

Mar 2019

6 min 59 sec

The study of history doesn't get a fair shake. I'm not just talking about studying it for the sake of consuming facts, but putting it in context with respect to the present. In all facets of life: business, politics, leaders. We're constantly distracted by what's immediately in front of us that it's difficult to break away and reflect on things. That means considering external events and individuals, as well as being introspective. If we're curious and patient enough to do this, we'll find answers and insights to the challenges we face chronicled by some of the great minds of the past. "Employ your time in improving yourself by other men's writings so that you shall come easily by what others have labored hard for." – Socrates   Would you consider leaving a rating or review for the show on Apple Podcasts? It helps other people find us.   Links: This episode: smonty.co/fullmonty66 The Car of History Episode 49: What's Past Is Prologue Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Image credit: The Nine Muses - Clio (History) by Johann Heinrich Tischbein, 1780 (public domain)   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.  Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.    

Feb 2019

7 min 58 sec

Authenticity lives at the intersection of transparency and reputation. Why try to conform to the expectation of others? Why aim for the middle? Why strive for mediocrity? Well, you probably don't aim to be mediocre, but perhaps a series of compromises ultimately lands you there. If you were true to your brand and true to your ideals, you'd be unique and different. "Be yourself – not your idea of what you think somebody else’s idea of yourself should be." – Henry David Thoreau   Would you consider leaving a rating or review for the show on Apple Podcasts? It help other people find us.   Links: This episode: smonty.co/fullmonty65 IRI Worldwide Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.   Incidental music: Nocturne No.3 in G minor - I. Allegro - Adagio espressivo by Louis-Emmanuel Jadin, performed by Felix Skowronek Copyright: Creative Commons Attribution-ShareAlike 3.0 Image credit: Diogenes by Jean-Léon Gérôme, 1859 (public domain)   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Feb 2019

7 min 20 sec

Henry Russell Sanders, the UCLA football coach, once said, "Winning isn't everything; it's the only thing." The same could be said for reputation, whether it's your personal reputation or the reputation of your company. What do we need to do to ensure our reputation isn't tarnished? At the turn of the last century, a well-heeled woman who wanted to retain her socialite status had to think twice before she asked for a divorce. One in particular endured a very public spectacle, but emerged not only with her reputation in tact, but in a position to advise others. Ultimately, character (or, in business terms, culture) plays an oversized role in the building and keeping of our reputation.    "Associate with men of good quality if you esteem your own reputation." – George Washington     Would you consider leaving a rating or review for the show on Apple Podcasts? It help other people find us.   Links: This episode: smonty.co/fullmonty64 Owlcation Google Books Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Incidental music: Ragtime Dance by Scott Joplin (1899) Copyright: Creative Commons Attribution 1.0 (public domain) Image credit: The Valley of Wyoming by Jasper Francis Cropsey, 1865 (The Met, public domain)   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Feb 2019

8 min 13 sec

If you're interested in how your business is performing, it's essential that you're measuring the right things. But you need to know where to look when setting up your KPIs.   Often times, we're looking in the wrong place. Or looking in the right place, but simply not asking the right questions or interpreting the data correctly.   Sherlock Holmes had some ideas about how to apply our minds to answering questions that some people haven't even considered asking.   Would you consider leaving a rating or review for the show on Apple Podcasts? It help other people find us.   Links: This episode: smonty.co/fullmonty63 Sponsor: IRI Worldwide Other commentary and updates at ScottMonty.com Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Incidental music: Violin Concerto in D major, Op. 61 - III. Rondo: Allegro by Ludwig van Beethoven Performers: Uncredited violinist, US Marine Chamber Orchestra Publisher Info.: Washington, DC: United States Marine Band Copyright: Creative Commons Attribution 3.0   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.    

Feb 2019

8 min 19 sec

Technology has brought with it so many advances that have allowed us to do more than we once thought possible. But with it, we're losing out on some of the things that connected us in the past.    While it doesn't mean we need to regress, it does give us a chance to reflect on the power that binds humans together emotionally. Which in turn can give you a leg up on the competition, as you zig while they zag.   And just like that, you're growing your business based on better customer experiences, humanity and trust.   "The human spirit must prevail over technology."  – Albert Einstein   Would you consider leaving a rating or review for the show on iTunes? It help other people find us.   Links: This episode: smonty.co/fullmonty62 Sponsor: IRI Worldwide Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.   Incidental music: Heartwarming by Kevin MacLeod is licensed under a Creative Commons Attribution license Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100207 Artist: http://incompetech.com/   Image credit: Photograph of mural General store and post office by Doris Lee at the Ariel Rios Federal Building, Washington, D.C. (Carol M. Highsmith Archive, Library of Congress via Wikimedia Commons)   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Jan 2019

7 min 9 sec

Life can be tough. We've all experienced a setback from time to time. And often, those setbacks can seem difficult to surmount.   But imagine if you had traversed 1,500 miles over ice and snow, only to lose your race into the history books, and then realize that you wouldn't make it out alive, with only 11 miles to go. Would you still keep going?   Keeping perspective and staying true to your mission are critical in times like this.   "Success consists of going from failure to failure without loss of enthusiasm."  – Winston Churchill     Would you consider leaving a rating or review for the show on iTunes? It help other people find us.   Links: This episode: smonty.co/fullmonty60 Sponsor: IRI Worldwide Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Image credit: Situation of HMS Resolute, Baffins Bay, June 1858 (University of Melbourne)   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

Jan 2019

6 min 44 sec

You've got your plans, you've made your resolutions, and the new year is upon us. The sky's the limit! Not so fast.  Somewhere along the way, there's going to be a glitch. Someone's going to find a way to slow your project down, to put up objections. You're going to self-sabotage and fall short on your resolutions by March. It's inevitable. We all experience failure. The thing is, it's what you do with that failure and how honest you are with yourself that will give you a path forward.   Links: This episode: smonty.co/fullmonty60 Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify ,  or Stitcher.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

Jan 2019

5 min 39 sec

When we market our wares, it's easy to get caught up in the Holy Trinity of content: text, video, audio. But humans have five senses; why are we stopping with just two of them?   The experience people have with your brand is bound by more than one or two senses at a time. And if you can pay attention to that, activate the ones that matter, or even have them harken back to the memory of a sense from years ago, you'll be creating a stronger bond with them.   "The most lively thought is still inferior to the dullest sensation."  – David Hume   Would you consider leaving a rating or review for the show? It help other people find us.   Links: This episode: smonty.co/fullmonty59 The Tingler Beloved 30th Street Station Information Board Scheduled to Depart Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Image: The Senses by Rembrandt, 1624 (Wikipedia - public domain) Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Dec 2018

5 min 55 sec

It's strange how we've become accustomed to the jabs and harshness of life online. The ability to hurl an insult is easier than ever, afforded by the anonymity that a screen supplies.   Which is why it's shocking when we see examples of heliotropic leadership, kindness, and embracing of our foes. And when that comes in the form of a handwritten note, it's all the more poignant.   "Three things are important in human life. The first is to be kind. The second is to be kind. And the third is to be kind."  – Henry James     Would you consider leaving a rating or review for the show? It help other people find us.   Links: This episode: smonty.co/fullmonty58 Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.   Incidental music: Earnest by Kevin MacLeod is licensed under a Creative Commons Attribution license Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100248 Artist: http://incompetech.com/   Image: The Oath of the Horatii by Jacques-Louis David, 1784 (Wikipedia - public domain)   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Dec 2018

6 min 20 sec

Life presents us with many challenges. Some of us are met with those challenges from birth. Others find obstacles later in life in jobs or relationships. Regardless of your status in this world, there will be roadblocks before you.    What we'll be judged on is how we met those challenges, facing them head-on. Sometimes it's alone. Other times, it's with those we've gathered around us. One young man followed that path and years later, was met with the ultimate irony.    "Success comes to the lowly and to the poorly talented, but the special characteristic of a great person is to triumph over the disasters and panics of human life." – Seneca       Would you consider leaving a rating or review for the show? It help other people find us.   Links: This episode: smonty.co/fullmonty57 Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.   Image: Scene from Shakespeare's The Tempest by William Hogarth, 1735 (Wikipedia - public domain)   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."    

Nov 2018

7 min 17 sec

Saying "thank you" just seems like a given. Or it used to. Someone bestows a gift of some sort on us, and we reply with our gratitude. But did you ever consider that expressing gratitude is a gift itself?    We have the opportunity to impact those closest to us with respect and consideration, connecting with them on a deeper level. And it is partly through gratitude that we can deepen those relationships.   I'd be grateful if you'd leave a rating or review for the show. It would help other people find us.   Links: This episode: smonty.co/fullmonty56 "Thank You, Ma'am" by Langston Hughes Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.   Image: The First Thanksgiving at Plymouth by Jennie Augusta Brownscombe, 1914 (Wikipedia - public domain)   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."    

Nov 2018

6 min 1 sec

We've all been subject to the personality of certain charming people. It's kind of disconcerting, as you feel like you're on the string end of some Svengali.    What is it about charm that gets people to take action without putting up a fight? How can we learn to be more charming in our daily lives? And what is charm, anyway?   I'd be grateful if you'd leave a rating or review for the show. It would help other people find us.   Links: This episode: smonty.co/fullmonty55 "Manners" by Ralph Waldo Emerson Life's Little Luxury Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.   Image: Mars Disarmed by Venus by Jacques-Louis David, 1824 (Wikimedia Commons - public domain)   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Nov 2018

6 min 37 sec

Franklin Delano Roosevelt said "We have nothing to fear but fear itself." But when it comes to the fear of failure, what's the source of the dread? Even George Washington had to deal with this.   Understanding what's at the root of that fear will allow us to overcome what's holding us back at work and at home. And may lead to a boost of self-confidence.     Please leave a rating or review for the show. Help other people find us.   Links: This episode: smonty.co/fullmonty54 Break the Wheel by Jay Acunzo "Self-Reliance" by Ralph Waldo Emerson Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.   Image: Mount Vernon with the Washington Family on the Terrace by Benjamin Henry Latrobe, 1796 (Wikimedia Commons - public domain)   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Nov 2018

6 min 9 sec

While some of us find ourselves rooting for the little guy, it's more likely that we're secretly (or in some cases not-so-secretly) wishing for big companies to fail. Are they actually too big to fail? Sears (and others along the way) have taught us that failure can happen to anyone.    What makes us take sides like this? And what can big companies do to inure themselves against the inevitable envy-based wishes for their demise?       I'd be grateful if you'd leave a rating or review for the show. Help other people find us.    Links: This episode: smonty.co/fullmonty53 Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.   Image: The Decline of the Carthaginian Empire by J.M.W. Turner, 1817 (Wikimedia Commons - public domain)   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.      

Oct 2018

6 min 32 sec

We think we're so smart. We see other people who get taken in by scams, con artists, and smooth talkers and we think, "That could never happen to me." And we're wrong. It's human nature to want to believe, to want to trust. And for that reason, half-truths can be much more dangerous than outright lies. Because of our desire for hope.   I'd be grateful if you'd leave a rating or review for the show. Help other people find us.   Links: This episode: smonty.co/fullmonty52 Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.   Image: Stańczyk by Jan Matejko, 1862 (Wikimedia Commons , public domain)   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

Oct 2018

5 min 59 sec

One of the most popular American poems seemingly celebrates individuality. The benefits of going your own way and forging your own path are the takeaways that most people read into it.   But they would be wrong.   The poem has deeper meaning that ties to the importance of storytelling and the narrative we create around ourselves and the brands we represent.   I'd be grateful if you'd leave a rating or review for the show. Help other people find us.   Links: This episode: smonty.co/fullmonty51 The Road Not Taken by Robert Frost Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.   Incidental music: Dreams Become Real by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)  Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1500027  Artist: http://incompetech.com/       Subscribe on Apple Podcasts, Google Podcasts, SoundCloud , Spotify, or Stitcher.   Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Oct 2018

5 min 54 sec

Every leader is concerned with leaving a legacy. That legacy not only defines how they'll be remembered, but it helps to steer the future of an organization or a society.   The way we portray ourselves and our brands today will leave a lasting mark on how we'll be regarded tomorrow. When we betray trust, the years to come will find us struggling to gain it back. And when we lead boldly and consistently, the future will be kinder.   Please consider leaving a rating or review for the show on iTunes and telling a colleague about it.   Links: This episode: smonty.co/fullmonty50 The National Archives Building: A Temple to Our History Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Incidental music: Crisis - Scoring Action by Kevin MacLeod is licensed under a Creative Commons Attribution license  Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100277  Artist: http://incompetech.com/ Image: TheBattle of Actium by Lorenzo A. Castro, 1672 - National Maritime Museum, Public Domain via Wikimedia Commons      Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."  

Oct 2018

4 min 54 sec

We fool ourselves into thinking that our time on this earth is unique. That every challenge we face is new and different, and that no one else can possibly understand the pressures we face.   But the simple truth is there are numerous examples of similar circumstances throughout recorded history, whether analogous or identical. It just takes a bit of work to find them and understand the historical context that will prepare us for the future.    In this episode, it's on to the second of the third sculptures at the National Archives as we determine what the future looks like.   I'd be honored if you'd leave a rating or review for the show. You'd be helping other people discover how smart you are.   Links: This episode: smonty.co/fullmonty49 "Confusing and harmful abundance" Socrates' warning Malesherbes Amazon: Retailers Gonna Retail (Medium) The Prime Effect: How Amazon's Two-Day Shipping is Disrupting Retail How Sears and Montgomery Ward Changed American Shipping Just for fun: The Department Store Museum Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Image: public domain     Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher. Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Oct 2018

6 min 32 sec

A.I. this. Blockchain that. The latest in the tech wars. You'd think we're living in the future. In some ways we are, but our route here is an interesting and essential one to understand. Rooted in so much of what we need to address today – in marketing, business, and technology – is where we came from.    You've often heard the saying "those who do not study history are doomed to repeat it." It's not quite as bleak as that. But if you stop to observe, history has lessons that can actually provide a roadmap for us as we forge through the wilderness of the future.   In this episode, I'll take you to the steps of the National Archives in Washington, DC for a history lesson and a preview of things to come.   I'd be honored if you'd leave a rating or review for the show. You'd be helping other people find the show.   Links: This episode: smonty.co/fullmonty48 The National Archives' larger-than-life statues Meyer Reinhold Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Image: Photos by Jeff Reed, National Archives   Subscribe on Apple Podcasts, Google Podcasts , SoundCloud , Spotify, or Stitcher. Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.    

Sep 2018

5 min 59 sec

"You have the grand gift of silence, Watson. It makes you invaluable as a companion." So said Sherlock Holmes said in "The Adventure of the Man with the Twisted Lip." The emotionally intelligent leader knows when to be silent as well. Yet we often forget that, in the heat of the moment.    Abraham Lincoln, Theodore Roosevelt, Lyndon Johnson and FDR were all tested by adversity, which informed their empathy, self-awareness, humility, and ability to reflect. Leaders of all stripes should heed the same advice as those leaders, and also recall some wise words from Cicero and John Calvin.    I'd be honored if you'd leave a rating or review for the show. You'd be helping other people find the show.    Links: This episode: smonty.co/fullmonty47 The Simple vs. the Complex Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Incidental music: Americana - Aspiring by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1200092 Artist: http://incompetech.com/ Image: The Voyage of Life: Old Age by Thomas Cole, 1842 (public domain, Wikimedia Commons)     Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.  Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Sep 2018

5 min 39 sec

Everyone makes stupid decisions. Uninformed decisions, hasty decisions, misguided decisions. But the worst example is when someone doesn't make a decision at all.    We all fear something. Rejection. Humiliation. Defeat. But should that be enough to hold us back? When we avoid putting ourselves out there – doing nothing rather than doing something counter-cultural or counter-intuitive – that sense of safety may be more damaging than the risk itself.    I'd be honored if you'd leave a rating or review for the show. You'd be helping other people find the show.   Links: This episode: smonty.co/fullmonty46 The Upside of Vulnerability Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Incidental music: House Of Evil by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)  Artist: http://audionautix.com/ Image: The Voyage of Life: Manhood by Thomas Cole, 1842 (public domain, Wikimedia Commons)   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.    

Sep 2018

6 min 41 sec

Why define yourself by the constraints of typical topical titles? There's much more to the work that you do and why you do it: your motivation, your fulfillment, your service to others.   Instead of asking people what they do, ask more probing questions that get at the heart of what makes them tick. And always remember that there's someone far more powerful than executives or boards in charge.   I'd be honored if you'd leave a rating or review for the show. You'd be helping other people find the show.   Links: This episode: smonty.co/fullmonty45 Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Incidental music: Longing and Concern by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)  Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100511  Artist: http://incompetech.com/ Image: The Voyage of Life: Youth by Thomas Cole, 1842 (public domain, Wikimedia Commons) Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Also, try the RadioPublic interface.   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

Sep 2018

4 min 9 sec

With a world full of complexities like GDPR, social media algorithms, artificial intelligence, self-driving cars, and how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop*, simplicity is your friend.   There's a unmet need for people who are able to take the complex and make it simple. And there's great talent in people who can make you feel like you've known it all along, without making you feel stupid.   This episode is a look inside the human mind – what causes us reflexively make things more complicated than they are, and why we're wistful for the past.   *Three. The answer is three licks.   [If you're reading this on email, click through for the SoundCloud player.]   I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.   Links: This episode: smonty.co/fullmonty44 Alan Mulally's One Ford strategy Other commentary and updates at ScottMonty.com   Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Incidental music: Prelude No. 17 by Chris Zabriskie is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)     Source: http://chriszabriskie.com/preludes/     Artist: http://chriszabriskie.com/ Image: Boy Blowing Soap Bubbles. Allegory on the Transitoriness and the Brevity of Life by Karel Dujardin, 1663 (public domain, Wikimedia Commons)     Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher. Also, try the RadioPublic interface.     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.    

Aug 2018

5 min 12 sec

There's one attribute that will set you apart as a professional. It separates the creative from the dull, the leaders from the followers. It can't be taught, and it can't be learned. It's innate.    And if you have it, you'll find that you'll be inspired on almost a daily basis. You'll ask questions and absorb information. And through that process, you'll find that you can reach your greatest potential.      I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.    Links:  This episode: smonty.co/fullmonty43  Jean Shepherd  How to Be a CEO From a Decade's Worth of Them (The New York Times)  "Obsession with newness is why we're in such a mess." (Digiday)  Other commentary and updates at ScottMonty.com  Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.  Image: The Old Curiosity Shop by Miles Birket Foster, (public domain, Wikimedia Commons)      Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Also, try the RadioPublic interface.    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Aug 2018

6 min 40 sec

Brands are spending more money than ever on influencer marketing, and it's poised to go even higher in the next two years. But are they getting their money's worth?    In some cases, influencer marketing has devolved into a transactional numbers game. It's time to change that, recognizing the universal truth that drives interaction.      I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.    Links: This episode: smonty.co/fullmonty42 Influencer marketing platforms are making fraud 'very obvious' for brands to identify (Digiday) Other commentary and updates at ScottMonty.com Credits Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.     Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Also, try the RadioPublic interface.   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Aug 2018

3 min 50 sec

When you spend so much time to get your messaging right, honing it to the perfect phrase that's repeatable and understandable, it can be a complete waste of time if employees treat customers in a way that negates it.   A century-old company provides a perfect example of how culture is communicated and demonstrate to and through every customer. And it serves as a reminder as to how far certain companies still need to go todayl       I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.   Links: This episode: smonty.co/fullmonty41 The Fuller Brush Company Other commentary and updates at ScottMonty.com Credits Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Also, try the RadioPublic interface.   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Aug 2018

4 min 15 sec

What happens when the market knows you for one thing, and you don't deliver on that one thing? Or even worse, when you take your attention off of that one thing and instead focus on doing the right thing?    The answer is, of course, your stock tanks. Seems rather perverse. Perhaps a little integrity is needed upfront so investors know exactly what they're in for.    Other updates/commentary: ScottMonty.com    I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.   Links: This episode: smonty.co/fullmonty40 Facebook's financial facade develops cracks Twitter warns fake account purge to keep erasing users, shares drop 19 percent Other commentary and updates at ScottMonty.com Credits Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com. Incidental music: Prelude No. 1 by Chris Zabriskie is licensed under a Creative Commons Attribution license  Source: http://chriszabriskie.com/preludes/ Artist: http://chriszabriskie.com/   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Also, try the RadioPublic interface.   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Aug 2018

3 min 53 sec

In the last episode of The Full Monty we talked about ways to gain loyalty. Price was certainly a strong contender, as was doing something to make them feel special.   This time, we talk about a secret to customer loyalty that goes beyond convenience. It draws on your childhood (or possibly your experience as a parent): how we remove resistance.      I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.   Links: This episode: smonty.co/fullmonty39 Why reducing customer friction is the new loyalty What separates good writing from bad writing? Credits Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com. Image: Wikimedia Commons (CC 2.5 license)     Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.  Also, try the RadioPublic interface.   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.    

Jul 2018

5 min 4 sec

One of the most sought-after aspects of branding is loyalty. How can we create more and deeper loyalty from customers?   There are a number of ways, but I've outlined five that make the most sense, given the constraints we all deal with and the ever-changing demands of the marketplace. Seneca provides some sound advice along the way, and Delta provides a shining example of aiming for feelings.     We'd be honored if you'd leave us a rating or review for the show. You'd be surprised at how much weight it pulls.   Links: This episode: smonty.co/fullmonty38 The Future Never Comes If You Can't Nail the Present (Mitch Joel) Trust Social Networks with Your Data? Nah. Use Social Anyway? Yep. (eMarketer) For $150, Most Users Will Sell Personal Information to Brands (eMarketer) How Amazon Steers Shoppers to Its Own Products (New York Times) Uber testing fare that offers a cheaper ride if you wait longer (9to5Mac) How mobile became a power tool in idle moments (Think with Google) Credits Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud  or Stitcher. Also, try the RadioPublic  interface.     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.      

Jul 2018

10 min 53 sec

How would you rate the impact of technology in your life? Note there's no judgement there – not how it has improved your life or how it may have harmed you.    The Pew Research Center asked 55 technology experts to weigh in on that, and their answers were wide-ranging. Perhaps more varied than expected. And that's okay, because it's a very personal thing.     I've got a personal story about how technology played a role in something I did and how I think about it now.    We'd be honored if you'd leave us a rating or review for the show. You'd be surprised at how much weight it pulls.    Links: This episode: smonty.co/fullmonty37 Pew Research: Stories From the Experts About the Impact of Digital Life     Credits Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com. Incidental music: Evening Fall Harp by Kevin MacLeod is licensed under a Creative Commons Attribution license Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100236 Artist: http://incompetech.com/   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud or Stitcher. Also, try the RadioPublic interface.   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Jul 2018

7 min 27 sec

  There seems to be more activism than ever now: political activism, social activism, and of course, corporate activism. Executives are right to be on guard against shareholder activists, who can turn the opinion of boards and of other shareholders alike, changing business practices and governance alike.    But there's another kind of activist out there now that probably requires even more attention. Because if this kind of activist is ignored, the effects to the organization can be much deeper and severe.      We'd be honored if you'd leave us a rating or review for the show. You'd be surprised at how much weight it pulls.    Links: This episode: smonty.co/fullmonty36 Recent employee revolts at Amazon, Google, and Salesforce       Credits Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com. Image credit: Wikimedia Commons   Subscribe on Apple Podcasts, Google Podcasts, SoundCloud or Stitcher. Also, try the RadioPublic interface.     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

Jul 2018

7 min 18 sec

While we're constantly thrown into situations in which we try to discern what's coming next – or simply trying to keep up with what's happening now – it can be difficult to feel like we've got our head above the water.   Yet taking the time to look at the past can help chart a course to the present and future. In this case, we look at the past through that great American novel, The Great Gatsby, by F. Scott Fitzgerald. What can the behaviors of Tom and Daisy Buchanan and of the narrator Nick Carraway, teach us about brands and influencers?   We'd be honored if you'd leave us a rating or review for the show. You'd be surprised at how much weight it pulls. Links: This episode: smonty.co/fullmonty35 The Great Gatsby Unilever's CMO on influencers   Credits Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com. Incidental music: Elegy by Wayne Jones and Flapper Walk (1922) from Archive.org.   Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface.     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

Jun 2018

11 min 11 sec

It's never fun being the butt of a joke, is it? If you feel like someone is having fun at your expense, it doesn't quite seem as funny to you as it does to the perpetrator.    When brands try to get cute, when then pull a stunt with seemingly nothing more than the stunt itself being the object, it feels tiresome. Is anyone measuring what matters and what it will take to turn their business around?    Please leave a rating or review so other people can find the show.      Links: This episode: smonty.co/fullmonty34 Sisyphus IHOP CMO: 'We had to crack the code by being disruptive'  Here's the data behind IHOb's seemingly stupid name change       Credits Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com. Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface.   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.    

Jun 2018

8 min 1 sec

It's never easy to lose someone we know and like. Whether we "know" them from seeing them on television, interacting with them online, or actually being in their presence. Particularly when they're creators.   See, the creators leave us with more than just themselves. They leave pieces of themselves with everything they do throughout their lives. And that's the way Darryl Ohrt lived. My own experience in Darryl's gifts spanned from plaid-wrapped vehicles to a questionable inflatable doll that haunted my office.   Get the stories behind these bizarre tales, how the optimism and joy of creativity should inspire us all, and Darryl's own words on what matters in this episode of The Full Monty.   Links: PlaidNation (later HumongoNation) photos (Flickr) A favorite shot from PlaidNation 2008 The Segway at Plaid headquarters (Facebook) PlaidNation videos (Vimeo) @FakeScottMonty (Twitter) Fake Scott Monty's photo set (Flickr) One of many tributes to Darryl (Facebook)     Credits Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.   Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface.     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.    

Jun 2018

10 min 54 sec

Anticipation is killing us. Even for the smallest things, it doesn't seem like we can handle waiting more than a few minutes.    Technology has sped things up, but it has also ruined our ability to think about other things and slow our minds. What qualities do we need in order to make things a little more enjoyable? And what lessons does the New York Public Library hold for us?    The answers are ahead in The Full Monty.    Links: Mary Meeker's Internet Trends report A Minute Feels like 60 Billion Nanoseconds Impatient, distracted consumers upend the media landscape The Seven Virtues The Library Lions Credits Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.   There's Probably No Time by Chris Zabriskie is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://chriszabriskie.com/uvp/ Artist: http://chriszabriskie.com/   Image credit: New York Public Library Lion (Wikimedia Commons)    Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface.     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.    

Jun 2018

10 min 8 sec

Apologies are strange things. Either you don't get enough of them or you're overwhelmed with them, making them virtually meaningless.   There have been all too many apologies lately. But do they really do anything? What goes into a good one, and why it's so important. We explore this and a little more in the latest episode of The Full Monty.   Credits Some music is on a royalty-free license from Pond5.com.   "Grave Blow" by Kevin MacLeod is licensed under a Creative Commons Attribution license  Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100402 Artist: http://incompetech.com/   Theme song: "Heroes United" by ScoreStudio.   Image credit: more fun with Sorry by Erin Kohlenberg (Flickr)   Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface.     If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.  

May 2018

8 min 53 sec

While the furor of Yanny vs. Laurel is wearing off, the debate that captured the Internet's attention (for at least a few minutes) got us thinking about how often humans pick sides and dig their heels in. Conflict is inherent in the human condition. Since our earliest days of walking upright, we've warred with each other, built resources to protect ourselves from others, and marveled in tales about rivalry and competition. Indeed, it's what ancient sport was founded upon and what makes modern sports such a huge industry. But in many cases, it's not about one side versus the other, or just two choices. The world is more nuanced than a white dress or blue dress would have us believe. And we explore a bit of that in the latest episode of The Full Monty.   Credits All music is on a royalty-free license from Pond5.com Theme song: "Heroes United" by ScoreStudio.   Subscribe on iTunes - and leave us a review. Also, try the  RadioPublic interface.   If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.    

May 2018

9 min 36 sec

Hi, stranger.  It's been a while.  I was recently in for a medical test and it gave me time to reflect (don't we all need that every once in a while?). In doing so, I realized that there's a certain feeling that we probably hold inside - a feeling that if we shared it with others, could lead to better outcomes for everyone involved.  Along the way, I decided to take a different approach to telling this story, and share something very personal with you that I haven't been able to express previously. I hope you appreciate it.   Credits All music is on a royalty-free license from Pond5.com   Theme song: "Heroes United" by ScoreStudio.   Incidental music: "Despair and Triumph" by Kevin MacLeod.     Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface. If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

May 2018

11 min 43 sec

Every day, we're presented with opportunities. Choices between doing what's merely expedient and doing what's right. Lawmakers pass bills to ensure that companies don't overstep the boundaries of decency, and try to protect the citizenry. But it doesn't always take legal action to ensure we do the right things. It's necessary to have an understanding of corporate social responsibility and its impact beyond the surface level of marketing, communications and reputation management. Which means making ethical decisions rather than legal decisions in the face of challenges. Links Be sure to check out other major stories from the April 3rd edition of The Full Monty: It looks as if BuzzFeed will be going public in 2018. We'll have to see if the media company with the sensibility of a tech company is positioned well enough to make a splash in the IPO market. Audi is buying Silvercar, the luxury car rental service that only offers Audi A4s. The automaker had invested $28 million in a Round C of financing previously. Have you ever felt guilty about that nearly-unused bar of soap you've left behind at your hotel? There's no need to worry as Clean the World is an Orlando charity that is recycling your hotel soap for use by impoverished countries.   Credits Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license. Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com. Voice over: Toni Deckers Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker, SoundCloud and I Heart Radio. If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

Apr 2017

17 min 12 sec

You likely heard about the United Airlines leggings issue that popped up earlier this week. While it was unfortunate for the brand, especially given its reputation issues, it was entirely avoidable. There are a variety of issues that sprung forth from the incident that tell us a great deal about ourselves as a society. But none more so than the continued affirmation that this is a post-factual age and brands need to update their thinking in order to survive it.   Links Be sure to check out other major stories from the March 27th edition of The Full Monty: From the Trusted Media Brands Report: the vast majority (81%) of programmatic digital ad buyers agree that ensuring a “brand safe” environment for advertising is a high priority, and an equal proportion feel that in today’s fragmented digital landscape, using brand safe, trusted environments is more important than ever. Spending on native digital display ads will make up more than half of all digital display ad spending in the US this year, growing 36.2% this year to reach $22.09 billion. And the vast majority goes to social networks. Latching onto the video on demand trend, movie studios are betting consumers will pay a premium to watch new releases at home rather than in theaters. With prices between $25-50 per rental, it may be easy for a family to justify this arrangement — particularly when you factor in costs like babysitters and refreshments. Credits Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license. Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com. Voice over: Toni Deckers Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud. We'd appreciate your support on Patreon.

Mar 2017

20 min 1 sec

The four human desires (acquisitiveness, rivalry, vanity and love of power) were our topics the last time around. In this episode, we go a little further, diving into two key human conditions: fear and greed. In doing so, we pick apart the motivating factors behind using these as emotional drivers in marketing. Erik Deckers contributed to this essay, adapting a post from his site ProBlogService.com. He is the author of Branding Yourself and No Bullsh*t Social Media and served as the writer-in-residence at the Jack Kerouac House in Orlando, Florida. His wife Toni provides voice over work for this show.   Links Be sure to check out other major stories from the March 20th edition of The Full Monty: The 2017 ranking of the world's most reputable companies is out, from the Reputation Institute. The most important driver of corporate reputation by far is perception of quality, followed by have a positive influence on society, behave ethically, and be fair in the way it does business. Small businesses in the U.S. are moving more of their budget to digital, including mobile, social, video and search. According to the January 2017 study by Thrive Analytics, 40% of U.S. SMBs said they plan to increase spending on digital media. New research reveals a surprising level of distrust from women. More than 80% of women claim to distrust the news media, citing “inadequate fact checking” and “political bias” as the primary causes. And brand marketing didn’t fare much better—when asked about their trust in advertising, the response was similarly distrustful: 80% of women say they don’t trust ads.   Credits Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license. Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com. Voice over: Toni Deckers Subscribe on iTunes - and please leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud. We'd appreciate your support on Patreon.  

Mar 2017

14 min 55 sec

Try as we might, we can't escape from our past, from the visceral nature of what it means to be human. Advances in communication, technology, and living conditions may separate us from our ancestors, but deep down, we want the same things. We look at the four human desires as outlined by Bertrand Russell in his acceptance speech for the 1950 Nobel Prize in Literature, showing that while we can't overcome them, we can use them for good.   Links Be sure to check out other major stories from the March 13th edition of The Full Monty: Edison Research and Triton Digital presented the 2017 Infinite Dial Study, containing the latest research around digital audio, social media, mobile, smart speakers, and podcast consumption. It is the definitive source in this space. Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook. We focus too much of our time on acquiring better marketing skills. So spend some time reading about these four non-marketing skills that will help you become a better marketer.   Credits Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license. Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com. Voice over: Toni Deckers Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud. We'd appreciate your support on Patreon.  

Mar 2017

18 min 38 sec

The average tenure of the chief marketing officer is just half of that of the CEO. And yet the CMO is expected to perform more functions than ever before.   How can executives who fill these critical positions be ready for the challenges ahead, and what skills do they need to stand strong and stand out?   Links Be sure to check out other major stories from the February 27th edition of The Full Monty newsletter: One area CMOs might not be in charge of is employee engagement — an essential ingredient for effective business transformation. In this harried, on-demand, commodity-driven era, brand loyalty is one of the most discussed areas of marketing. What do you need to nail brand loyalty? It used to be convenience, price or even service that was highly prized. Now it turns out it's trust. Specifically a brand's trustworthiness around safeguarding and respecting customer privacy and personal data. Mark Cuban doesn't think that finance is the future. In fact, he recommends college students focus on liberal arts degrees, because our automated, data-driven future will require more free thinkers.   Credits Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license. Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com. Voice over: Toni Deckers Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.   We'd appreciate your support on Patreon.

Mar 2017

18 min 22 sec