The hero factor is that special core fundamental that stands some companies apart to achieve true greatness. Behind every great company is a great story, an idea that inspired. Products and services themselves don’t captivate or motivate people, it’s the purpose and meaning behind them that creates mass movements. Great companies don’t simply create products, they create meaning. Listen and receive a masterclass in business as we interview leaders who shine the light on key lessons learned on how to transform organizations and create winning cultures There is no better time than now to discover your own HERO factor. Join host, Jeffrey Hayzlett, a business veteran and entrepreneur who has bought and sold over 200 businesses and ran one of the most globally iconic brands in history explore the most influential business lessons from around the world. Your origin story begins now.