The SIGRUN Show

SIGRUN

"Sigrun is like the FEMALE James Bond of Online Marketing! ...a True INTERNATIONAL Woman of Mystery...and Inspiration!" - James Wedmore, host of the Mind Your Business podcast.

Discover through inspiring stories, case studies, and interviews how you can create your own lifestyle business. Sigrun shares the ‘7 Stages of a Profitable Online Business’ and other proven strategies that help you turn your passion into profits. Her featured experts include entrepreneurs like James Wedmore, Kimra Luna, Denise Duffield-Thomas, Jasmine Star, Rick Mulready, Jill Stanton, Zach Spuckler, Kate Erickson, Natalie Sisson, Mark Schaefer and many more. Learn from Sigrun and her experts how to master your mindset, uplevel your marketing, and succeed with masterminds.

All Episodes

81% of podcast listeners investigate the host’s products or recommendations with intent to purchase. That’s more influential than any other medium has ever been! On top of that, podcasting is still an untapped arena. There aren’t as many people podcasting as there are on other channels. Which means there is less much competition. Right now, there are 2.5 million live podcasts worldwide.  And, only around 800,000 of those are consistently contributed to and are of good quality. This in comparison with the 37 million YouTube channels is HUGE! In this episode of The Sigrun Show podcast queen Anna Parker-Naples and I talk about all things podcasting. She shares her tips and tricks to help you increase your impact, get visible within your niche, amplify your message, and generate more quality leads. Anna also tells us her inspirational story of how she picked herself up from rock bottom and made the conscious choice to be successful. In this Episode of The Sigrun Show: The TWO women in red (2:19) Anna’s story (4:56) Her introduction to audio work (8:47) How to podcast properly (11:00) Changing your thoughts can change your life (13:00) Paralympic superheroes as Anna’s inspiration (18:00) How YOU can amplify your impact through podcasting (20:00) Why is a podcast more powerful than any other medium? (22:00) Podcasts help to build trust with your audience (25:00) Tips and tricks for amplifying your podcast (30:00) Find Anna on her podcast: Entrepreneurs get Visible! (35:39) Listen to Anna’s podcast:  Entrepreneurs Get Visible  Do you want to work with me?  I’m looking for action-taking entrepreneurs who are serious about making sales in 2021.  This opportunity is not for everyone. I’m looking for people who are coachable, ready to take action and committed to achieving their revenue goals.  If this is you then go to the show notes at sigrun.com/livegroup to apply to the LIVE group coaching program.

Sep 29

36 min 30 sec

Is being told “you’re killing it” really a good thing? Should women carry on being celebrated for over-functioning and working themselves into a state of overwhelm?  Success coach and business mentor Sarah Walton thinks not. In this episode of The Sigrun Show, Sarah and I talk about how it's up to women to do the internal work and recognize the value they’re putting out into the world. And, how this value should not be defined by how much they are doing, or who they are doing it for.  Sarah also talks about how women are the shock absorbers in society, when something goes wrong - they soak up the blow. She explains that in order for women to switch up this trajectory they need to start supporting each other by normalizing saying “no” more often. We also discuss how the Myers Briggs test can help you determine if you’re more likely to be a people pleaser and put the needs of others before your own. Here is a link to the test. In this Episode of The Sigrun Show: Sarah’s background as a corporate executive (2:52) How being the person that people went to for advice encouraged her to start her coaching business (4:00) Combining a woman's talent, experience, and expertise in a way that they can actually sell it (6:40) It’s up to women to do the internal work and recognise the value they’re putting out into the world (8:47) The physiological reason why women are more inclined to feel overwhelmed (9:19) The epidemic of over-functioning or high-functioning co-dependence among women Is being told “you’re killing it” really a good thing? (13:00) A women’s desire to feel needed feeds into their overwhelm (14:36) Women are the shock absorbers, when something goes wrong - they soak up the blow (15:40) Women supporting women is the key to putting a stop to the overwhelm epidemic (16:00) Being busy for the sake of being busy (21:30) Sarah’s free worksheet, understanding control and how it affects your life (23:24) Connect with Sarah Walton www. SarahWalton.com Do you want to discover a powerful method that helps you sell without more marketing?  I see so many entrepreneurs struggle because they’re putting all their time and money into marketing, but they don’t make the sales they hoped for. If this is you, I can help.  Sign up for my free live masterclass on September 28th now.

Sep 22

26 min 46 sec

Is Pinterest the search engine you are overlooking? Are you missing out on clients by not implementing a Pinterest strategy? Yes. Having a successful Pinterest strategy can work wonders for any business. Even those that aren’t selling something visual. Whether your product is an online course or a physical product, Pinterest can help drive traffic to your website. You just need to know how to leverage the platform and attract the attention of the right people. In this episode, Pinterest Guru Jennifer Priest, shares her top tips on  how to develop a Pinterest strategy that converts. She tells us why she decided to focus her marketing efforts on Pinterest. And, how and why you should do it too. Jennifer also shares where to start on Pinterest if you're a complete newbie. How to avoid posting multiple times a day. And, the importance of knowing what to pin. In this Episode of The Sigrun Show: Why Pinterest? (1:38) Get them in the door by being know for 1 thing (6:38) Tips for a Pinterest newbie (14:20) How Pinterest is like good wine (19:37) The importance of researching before pinning (21:23) Do you need to pinning multiple times a day? (21:35) Avoid inventing pins (25:23) What counts as a good amount of traffic for Pinterest? (30:00)  Connect with Jennifer Priest SmartCreativeSocial.com Are you tired of working too much and making too little? If you’re a freelancer or coach with as many clients as you can handle but you can’t seem to get out of this overworked trap, I can help.  I invite you to apply to receive a personalised assessment from one of my expert coaches where they’ll help you figure out the steps to take to get out of the trap.

Sep 15

34 min 17 sec

We all have one question that we ask ourselves all the time. This one question has a huge influence on our lives and businesses. If you ask yourself a good question it will improve your life and business. If you ask yourself a bad question it will deteriorate your life and business. In this episode of The Sigrun Show, I explain what a primary question is and how to figure out which one is best for you. I also share how to ask better questions that will help change your life for the better. Finding, asking, and answering my primary question has had a positive impact on both my business and my life.   In this Episode of The Sigrun Show: What is a primary question and how to figure out yours (2:00) The question I like and why it’s a great question to ask yourself (6:06) How this question led to my buying my dream penthouse apartment (6:24) Another question to ask yourself to improve your life and business (14:25) The life-changing phone call I made when I asked myself this question (15:27) The empowering question that led to my getting an MBA in London (18:15) The question that helped me get to the million dollar mark (22:30) The question to ask when you’re stuck or overwhelmed, not sure what to do next (25:47) My devastating breakup after an 8-year relationship and the question that got me through the first few weeks (18)  What question to ask when you want to do something new you haven’t done before and possibly been procrastinating (28:28) The project I’m most embarrassed about not doing and what I did to finally get started (29:20) Who do you want to be? The vision I created (31:28) The story of my TEDx Talk (32:18) Other examples of questions you can ask yourself (34:46) Want a lighter business that feels more you and makes you more money? Then I invite you to apply to receive a personalised assessment from one of my expert coaches. Go to sigrun.com/scale to apply. Let’s ask better questions to create a better life and business.

Sep 9

36 min 8 sec

Jill McAbe is a bestselling author, teacher and coach in the fields of business success, finding one's purpose, and the science of high performance and change. Her best-selling book, It’s Go Time: Build the Business and Life You Really Want, helps people build expertise-based businesses doing what they love. In this episode, Jill shares how she became interested in goals and what we need to do to reach them. She explains what hot goals are and how neuroscience helps us to understand these subconscious goals. Jill is particularly interested in how people in their 50s and 60s can reprogram their brains to have more meaningful lives and live with purpose. We talk about the relatively easy things that we can do to make this happen.  We also discuss what she included in her book -  It’s Go Time: Build the Business and Life You Really Want - to help entrepreneurs succeed and reach goals they may have felt were previously unachievable.  In this Episode of The Sigrun Show: How Jill got interested in goals (2:55) Her ability to help organizations set goals but realizing she wasn’t achieving her own goals (3:58) How her search for credibility led her to working with one of the top neuroscientists (6:00) What hot goals are and how the amygdala has been misunderstood (6:58) How the amygdala is the action centre of the brain (7:18) Jill’s ‘stop the bus’ moment when it comes to the subconscious (7:50) How the conscious and subconscious parts of our brain have two different languages and how to get them working together (9:02) What she love about working with people in their 50s and 60s (10:20) How being jealous of someone else’s business success could be keeping you from reaching your goals and what to do instead (19:09) Why emotional experiences are more acute when we’re younger and how we may have internalized hot goals from our childhood (22:22) How to use repetition of things you see and feel to speak to the brain in as many ways as possible (27:27) The approaches in Jill’s book that help people develop scalable businesses based on their expertise (31:35) Connect with Jill McAbe JillMcAbe.com Are you tired of working too much and making too little? I can help. If you’re a freelancer or coach with as many clients as you can handle but you can’t seem to get out of this overworked trap, I can help.  I invite you to apply to receive a personal assessment from one of my expert coaches where they’ll help you figure out the steps to take to get out of the trap.  Go to sigrun.com/scale to apply.

Sep 1

36 min 24 sec

When I was first starting out, the thought of selling VIP days was very scary to me. Now I laugh about it because it’s not that hard. But it’s not something that comes easy to people. Nikki Rausch is the CEO of Sales Maven, an organization dedicated to authentic selling. She joins me to talk about her story, how she works with entrepreneurs to help them get better at sales conversations, and how to offer, deliver and price a premium VIP Day.  Nikki explains that selling is not something you do to somebody but with somebody. You are not trying to convince them that what you have is the right solution for them. Rather, you’re having a conversation to find out whether what you offer is right for their particular problem and needs. For the last half of the episode, we talked about how to create and structure a VIP day to best suit your ideal client. Nikki shared how she structures her VIP Days, what you should keep in mind and how to approach pricing and how to close your discovery call with prospective clients.  This was a great conversation and Nikki’s approach is very much aligned with how we do things on Team Sigrun.  In this Episode of The Sigrun Show: How Nikki came to start Sales Maven and working with entrepreneurs (3:12) How she sees sales (7:05) Why sales calls are important to your prospective clients ( 11:54) How not to end your sales conversations and how to end them instead (12:48) What to say and do when someone says “I need to time to think about it” (13:40) How to structure a VIP Day and what to consider including as content (14:53) How Nikki does her own VIP Days and leaves the structure flexible  (17:54) What she does to make VIP days a premium experience (20:53) How to close off the VIP day and how to keep your VIPs working with you (22:46) Laying out your offer in your VIP Day discovery call (28:00) How to price your VIP Day (31:16) Sigrun’s first VIP Days (34:34) Connect with Nikki Rausch Free ebook: Closing the Sale

Aug 25

38 min 19 sec

You’re an expert in your field. You know your stuff. But when it comes to speaking up, you suddenly doubt yourself. You constantly wonder: Am I good enough?  According to Laura Penn, the founder of The Leadership Speaking School, a lot of women struggle with this when they’re about to do something bold or courageous.  Laura specialises in transforming leaders, entrepreneurs and changemakers into speakers who are authentic, accessible, and memorable, and in this episode of The Sigrun Show, she shares why women tend to not speak up and how these doubts form in our heads.  Do you want to discover how you can find the courage to speak your truth? Then don’t miss out on Laura’s valuable tips and insight.   In this Episode of The Sigrun Show: How Laura ended up helping entrepreneurs and leaders to speak in front of audiences (2:54) What made Laura start her own academy (6:00)  Why women tend to not speak up (9:40)  How to find the courage to speak your truth (12:08) The opportunities you can create for yourself (13:43) How to love yourself despite your flaws (15:09) How long it takes to develop your courage (18:13)  Laura’s programs and how she works with her clients (22:10) Connect with Laura Penn www.theleadershipspeakingschool.com  Sign up for my brand new, FREE Masterclass Did you know that you don’t need more clients or more marketing to increase your sales?  So many entrepreneurs struggle because they’re putting all their time and money into complicated, expensive marketing strategies, but they don’t make the profit they hoped for. I want to show you how you can avoid this in my brand new, free Masterclass. Learn what it takes to have your clients continue joining your programs for years, how to plan for the second and third sale before you even make the first sale, and much more. Join the FREE Masterclass here.

Aug 18

24 min 58 sec

If you’re at a certain point in your online business, networking and being in the room with like-minded people becomes one of the most important things to grow.  I’m fascinated by masterminds, but my dear friend Anke Beeren went a step further. She founded Joint Forces, a club with a totally new concept to give 6- and 7-figure female online entrepreneurs a space to network strategically and accelerate innovative thinking.  In this episode of The Sigrun Show, we talk about the difference between a network and a mastermind, how women network differently than men, and what you can do to start networking strategically.  In this Episode of The Sigrun Show: Why networking has become Anke’s passion project (2:08) How she created something brand new (5:36)  The difference between a network and a mastermind (8:47)  Why women network differently than men (11:50) The framework Anke has created for her club (19:51) How women should go about networking (23:02) How to keep up your network (25:04)  What you can do to start networking on your own (26:34) Connect with Anke Beeren Anke’s club Joint Forces Anke on Facebook Have you left a review for The Sigrun Show yet?  Reviews are what keep The Sigrun Show going and growing. They allow us to keep creating free quality content on a regular basis and invite high-profile guests.  A minute’s work on your end is enough to show me and my team that you support the hard work that goes into producing each episode. So if you have a minute, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

Aug 11

33 min 34 sec

Recently, I aired an episode on The Sigrun Show on how to be an amazing podcast guest, and learned so much from it myself.  This week, I dive deeper into the podcasting world and speak to Margy Feldhuhn, a podcast host and the co-owner and CEO of Interview Connections.  I met Margy and her business partner Jessica Rhodes through Ali Brown’s Premier mastermind, and their journey is truly amazing.  They created the first and leading podcast booking agency, have an in-house staff of over 25 full time employees, and successfully scaled Interview Connections to multiple 7 figures. In this episode, we talk about everything you need to know on how to make money as a podcast guest.  In this Episode of The Sigrun Show: How Margy and Jessica became partners (2:35) What people are doing wrong with podcast guesting (8:21)  The two monetization pieces podcast guests miss (10:07)  The role of a podcast guest (12:42) How to make money as a podcast guest (15:08) How to pick the right CTA (21:17) The evolution Interview Connections has gone through and the services Margy and Jessica offer (22:56)  What you need to know about the Monetize the Mic conference (24:48) If you’re serious about making money as a podcast guest, Monetize the Mic is for you!  Monetize the Mic is a virtual conference taking place on August 10th and 11th. During two days, Margy and Jessica share their very best content on tactical strategies, mindset, and on how you can step into the spotlight and monetize your appearances. Click here to sign up for Monetize the Mic through my special affiliate link. Connect with Margy and Jessica Interviewconnections.com Margy and Jessica on Facebook Margy and Jessica on Instagram

Aug 6

28 min 23 sec

As online entrepreneurs, we often sit in front of our computer all day and don’t move a lot. I ended up gaining 10 kilos after starting my online business.  It’s important for our physical and mental health to stay active, especially when working from home. Trust me, I learned this the hard way. Yet still I had difficulties motivating myself to work out. That’s why I hired Jeff McMahon.  Jeff works with well-known online entrepreneurs all over the world and has been my virtual trainer for over two years. He’s the reason I work out three times a week.  In this episode, he shares his top tips on how to get fit as an online entrepreneur. (Last year, I won my family’s plank competition thanks to him. You don’t want to miss this.)  In this Episode of The Sigrun Show: The two reasons why Jeff became a personal trainer (2:16) How he started out his career as a virtual trainer (3:30)  Why more and more well-known online entrepreneurs signed up with him (4:58)  How Jeff structures his work (6:06) Why online entrepreneurs go for virtual sessions (myself included!) (8:00) Jeff’s top tips to get fit as an online entrepreneur (11:47) How to get the motivation to go on walks (17:38) What Jeff focuses on in his work with online entrepreneurs (21:56) Jeff’s suggestions to improve your posture (24:10) The ideal exercise combination for someone sitting at a desk all day (26:44) Jeff’s new online community to live a healthier life (29:24) Discover Jeff’s new online community Do you want to get fit as an online entrepreneur? Try out Jeff’s new virtual membership for FREE for 7 days.  Connect with Jeff Find out more about Jeff here  Jeff on Facebook Jeff on Instagram Have you left a review for The Sigrun Show yet?  Reviews are what keep podcast going and help other people find The Sigrun Show. They allow us to keep creating free quality content on a regular basis and invite high-profile guests.  Go here to find out how you can leave a review on Apple Podcasts and receive a thank you gift from us.

Aug 4

34 min 42 sec

Are you building your online business using launches to sell your programs? Then sooner or later, this will happen to you: A launch just doesn’t go your way.  You might have launched successfully before, or maybe you’re just starting out. But that launch you carefully prepared and planned? It’s just not taking off.  I’ve been there, and in this episode, I share all my tips on what you can do to save your launch, and how you can improve your next launch.    Whether you’re in the middle of a launch right now, or preparing for the next one, or just had a failed launch — this episode is for you.  In this Episode of The Sigrun Show: My first real launch – and what I did to turn it around  Creating a hot list and how to reach out to people Shifting your messaging in the middle of a launch  Typical reasons for people not to buy and how to tackle them  Interview and tag people who already bought Introduce bonuses  Offering discovery calls  The key points to saving your launch, and how to make it better next time  Leave a Review I love sharing my business experience with you, and give you actionable tips you can immediately implement in your online business. If you appreciate my content, let me know by taking a minute and leaving your review on Apple Podcasts.  If you don’t know how, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

Jul 28

38 min 45 sec

Have you ever thought about starting your own podcast? Having a successful podcast can be amazing for your business, but producing it means hundreds of hours of work, unyielding consistency, and having a loyal listenership. Trust me, I know.   Christine McAlister, my guest this week on The Sigrun Show, has a different approach. She helps high-achieving coaches create more impact and income and attract their next clients — not by starting their own podcast, but by being amazing podcast guests.  She generated over 6 figures as a podcast guest, and has been recognized as the best in the world at podcast guesting by 7-figure founders like John Lee Dumas and Dana Wilde. She has been featured on over 100 podcasts, including twice on Entrepreneurs on Fire.  In this episode of The Sigrun Show, we talk about why you should NOT start your own podcast, and Christine shares her best tips on how you can be an unforgettable podcast guest.  In this Episode of The Sigrun Show: The tragedy that turned Christine's life upside down and how it affected her (3:37) How it really feels to step into your zone of genius and niche down (10:10)  Why you should NOT start your own podcast (12:20)  How to be an amazing, unforgettable podcast guest (20:40) How Christine set up her business and teaches her clients (32:12) Christine’s free podcast guest check-list (34:27) How to Be an Amazing Podcast Guest Having your own podcast can be amazing for your business, but a lot of work and time goes into producing a successful show.  In my recent chat with Christine McAlister, she pointed out that when you focus on being a guest on someone else’s podcast, you have the privilege of speaking to an existing, warm audience instead of having to create that audience first yourself. Christine has been featured on over 100 podcasts, and has been recognized as the best in the world at podcast guesting by 7-figure founders like John Lee Dumas and Dana Wildeand. She regards a podcast interview as creating a relationship rather than a transaction, and I couldn’t agree more.  Christine ended up turning her passion for interviewing and being interviewed into a business, helping high-achieving coaches create more impact and income and attract their next clients by being amazing podcast guests. She shared her best tips with me, and here, I’m sharing them with you:  Don’t choose a podcast just because you want to get in front of the host’s audience. Choose it because you actually want to be friends with the host and get to know him or her. The host should ideally be someone you would want to spend time with, who talks to the kind of people you would like to hang out with, and who has a similar energy and approach. Make sure you like them as a person.  Check out the podcast and the host and do some research. Are they accepting guests? Are they still producing shows?  Listen to at least one episode and get a feel for the vibe of the podcast and the host. Find things that you have in common.  When you decide to pitch a show, don’t just copy and paste your pitch, but personalise it. Be human and authentic, and most of all, let the host know how you can serve their audience.  If you really put an effort into your pitch, the host will feel it and will be excited to talk to you. You get to have a real, engaging conversation, which will draw in the audience and make you more attractive to them. Keep in mind that the relationship you’re creating could also open doors in the future.  What is your experience as a podcast guest? I'd love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn. Connect with Christine Christine’s free podcast guesting checklist Christine on Instagram Christine on Facebook www.lifewithpassion.com Speaking about podcasting… ...reviews are what keep The Sigrun Show going and growing. They allow us to keep creating free quality content on a regular basis and invite high-profile guests.  A minute’s work on your end is enough to show me and my team that you support the hard work that goes into producing each episode. So if you have a minute, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

Jul 21

35 min 49 sec

Have you ever looked at the achievements of others and thought: If only I could do that, too?  Here’s a simple truth: Successful people aren’t naturally excellent at what they do — they work to be that way. Excellence is a way of life.  This week, I had a very interesting chat with Juliet Ehimuan about excellence.  Juliet leads Google’s business strategy in West Africa, is an Executive Leadership Coach and member of the Forbes Coaches Council. Forbes named her one of the top 20 power women in Africa, and London Business School “one of 30 people changing the world”. She has received numerous awards for her outstanding contribution to the digital landscape in Africa.    In short, Juliet truly knows how to reach for excellence, and in this episode of The Sigrun Show, she’s going to tell you how you can become the best version of yourself and reach for excellence, too.  In this Episode of The Sigrun Show: Juliet’s journey after she graduated from London Business School (2:52) How becoming a director at Google had an impact on gender equality and diversity (4:37) What Juliet is most proud of after 10 years at Google (6:40)  How her passion project started (9:14)  How Juliet manages her time (11:31) Juliet’s book 30 Days of Excellence and her tips on how you can become the best version of yourself (13:02) Why your vision changes as you grow (20:01) Juliet’s prediction on the future of online business (20:58) Excellence in the digital space (24:02) How to Reach for Excellence  Have you ever wished that you could earn more money, make more friends, have better health, reach a higher level of success? Achieve excellence at whatever you do?  Here’s a simple truth: Successful people aren’t naturally excellent at what they do — they work to be that way.  In a very inspiring chat with Juliet Ehimuan, we spoke about how to reach for excellence. Juliet leads Google’s business strategy in West Africa, is a member of the Forbes Coaches Council, and has received numerous awards for her outstanding contribution to the digital landscape in Africa. Forbes named her one of the top 20 power women in Africa, and London Business School “one of 30 people changing the world”.  In other words, Juliet knows how to reach for excellence. According to her, excellence is a way of being. You decide to make it your north star.  She shared her top 5 tips on how you can become the best version of yourself with me:  #1 Clarity of purpose Juliet says that the best way to influence the future is to create it. Life isn’t a series of random events. It’s important to be deliberate and to know where you’re going. If you’re not clear on what your destination is, you’re not going to go very far. Being clear on your purpose energises and fuels you.  #2 Clarity of vision There’s more to life than your job, and your purpose might go beyond your work. Think of the areas in your life that matter the most. Create a picture of what is most important to you. What are your aspirations, your desires? Juliet says to never let yourself be limited by the HOW, because it stops you from dreaming. Focus on the WHAT. What is the thing that calls and inspires you?    #3 Robust plan of execution A vision without a plan is wishful thinking. Think about what is strategic and tangible. Create a concrete plan and structure that moves you from where you are to where you want to be.  #4 Mobilisation The key to mobilise yourself lies in your belief-system. Limiting beliefs keep you back, while empowering beliefs lift you up. Be aware that there are facts, and there are the stories around the facts that you tell yourself. That’s where your beliefs come from. If a limiting belief holds you back, question the story you created around it, and create a new, empowering belief.  #5 Time Everyone’s day is 24 hours long. You can’t change that. But you can prioritise. Spend your time on things that move you closer to your vision. When you’re very clear about your vision, it makes it easier for you to decide what’s important and what isn’t. Start spending your energy in a way that serves you.  Did these tips inspire you to reach for excellence? I’d love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn. Connect with Juliet Register free for Juliet's 30 Day Excellence Series  Check out Juliet's book  Juliet on Instagram  www.julietehimuan.com  Have you subscribed to The Sigrun Show yet?  I have some amazing guests coming up you don’t want to miss out on! If you subscribe to the show, you’ll be the first to know when a new episode comes out. Here’s how you subscribe. If you want to support The Sigrun Show, you'll also find instructions on how to leave your review.

Jul 14

27 min 34 sec

If you’re running an online business, putting yourself out there is necessary to get the visibility, credibility and clients that will make your business grow.  However, what immediately comes to mind when thinking about PR is the daunting number of press-releases that get sent out each day and are never read.  Marike Frick, my guest this week on The Sigrun Show, teaches her clients how to get press coverage without writing a single press release. She is a trained journalist and started her own online business 5 years ago after people started asking for her advice on how to get in touch with journalists.  In this episode, Marike shares her top tips on how to grab a journalist’s attention, how to find the right journalist for your story, and once you’ve scored your interview, how to display your media coverage for maximum effect.  In this Episode of The Sigrun Show: The story behind Marike’s online business (3:53) How long she’s been running her online business and how it developed (6:40) Marike’s tips on how to grab the attention of journalists (9:00)  Where and how to contact a journalist (11:44)  How to find the right journalist for your story (22:10) Once you scored an interview — what follows? (22:55) Where and how to display your media coverage (26:50) Connect with Marike www.wasjournalistenwollen.de Marike on YouTube Marike on Facebook Reviews are what keep The Sigrun Show going and growing Reviews allow us to keep creating free quality content on a regular basis and invite high-profile guests.  A minute’s work on your end is enough to show me and my team that you support the hard work that goes into producing each episode. So if you have a minute, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

Jul 7

29 min 5 sec

When Merilyn joined Momentum in January 2019 she was frustrated and burned out from all the conflicting advice out there about online business. One month after she joined, she’d earned back her investment.  In this episode, she shares how she went on to quintupled her online revenue during her first year in Momentum, and doubled it again the following year, reaching multiple six figures.  In this Episode of The Sigrun Show: What happened when Merilyn joined Momentum and participated in SOMBA Kickstart (0:45) How Merilyn got over her shame and grew her confidence in online business (4:42) Why Merilyn became a coach in Momentum herself (9:10) What Merilyn thinks other women struggle with the most when building their business (10:25) How Merilyn used Kickstart and the course she created for her business (14:24) How you spend the same amount of energy on having faith vs. having fear (17:06) Do you want to have the same success in online business like Merilyn? Then my group coaching program Momentum is for you.  You get the coaching, accountability and support you need to take your business to $250K and beyond. You’ll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and create your ascension model.  Does that sound like something your online business needs? Then participate in the Momentum Information call tonight.  

Jul 5

21 min 25 sec

Judith used to be a typical trade-her-hours-for-money copywriter until she had her first breakthrough during SOMBA Kickstart in 2018, when she realised that she could scale her business.  In this episode, she shares the highlights of her online business journey, how her life has changed once she went online, and how she scaled her business, achieving a 6-figure launch at the beginning of the year.   In this Episode of The Sigrun Show: What Judith did before she started her online business (2:19) The moment Judith signed up for SOMBA (3:38) Judith’s first online course and how she built up her business from there (5:29) The highlights of Judith’s online journey (9:44) Judith’s latest launch and what she has planned for her business (12:23) How Judith’s life has changed since she started her online business (14:46) Being a role model for her daughter (19:22) Judith’s advice for everyone who thinks about going on the online business journey (21:30) Are you ready to grow your business and scale to consistent $10K - $20K months?  In my 12-month group coaching program Momentum, you get the coaching, accountability and support you need to take your business to $250K and beyond. You’ll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and create your ascension model.  Curious to find out more about Momentum? Then participate in the Momentum Information call on July 5th.

Jul 2

23 min 12 sec

Iris has worked as an architect for over 30 years when she decided to start an online business on the side. When she took part in SOMBA Kickstart, she created her first online course, immediately had over 200 participants and made her first sales. In this episode, she shares how she said goodbye to her corporate job, turned her side-business into her full-time business, and went her own way.  In this Episode of The Sigrun Show: How Iris started her online business (2:05) The course Iris came up with in Kickstart (8:12) What Iris offered as an upsell (9:26) How Monika turned her side-business to her full-time business (11:50) Why summer is the best time to focus on your online business (19:18) The doors to SOMBA Kickstart are open until tomorrow If you want to fast-track your online business by following a proven process that has helped over 1000 entrepreneurs create and sell online courses, Kickstart is for you.  If Iris can do it, you can too. Go here for more information on SOMBA Kickstart. 

Jun 30

22 min 13 sec

Monika Stolina was going through a period of struggle after suffering tragedies in her private and professional life. She was looking for a new way to live her life and do business, and in September 2019, she decided to take a leap and participated in SOMBA Kickstart.  In this episode, she shares how she found her life’s purpose while participating in Kickstart. Now, she has consistent 5-figure launches and has built a business she loves and can live off.   In this Episode of The Sigrun Show: What Monika’s life and business was like before joining Kickstart (2:30) Monika’s experience in Kickstart (8:23) How much money Monika made with her online course (11:53) Monika’s advice to other women (13:54) The doors for SOMBA Kickstart are open for a limited amount of time! SOMBA Kickstart is the only program you need to eliminate procrastination and overwhelm and fast-track your online business. In just 10 weeks, you'll create your first or next online course, attract your ideal client, and build your list with my proven step-by-step process that has helped over 1000 entrepreneurs sell highly successful online programs. I truly wish this program existed when I started out.  Do you wish someone could just tell you exactly what to do to get results in your online business? Then SOMBA Kickstart is for you. FInd out more here.

Jun 28

19 min 30 sec

Hannah Mang’s copywriting business was going well, but she felt as if she was trading time for money and never got around to do what she really wanted. She decided to sign up for SOMBA Kickstart in 2020, and even though she wasn’t new to online business, she started over with building her email list and client base, and created a whole new online course.  In this episode, she shares how by following the SOMBA Kickstart process, she reached the 6 figures much faster than she could ever have done on her own.  In this Episode of The Sigrun Show: How Hannah benefitted from SOMBA Kickstart even though she had an established business (3:07) Hannah’s lifestyle and how her online business allows her to travel (7:03) How Hannah created a new online course in Kickstart and the results it brought her (8:50) Reaching the 6 figures quicker because of Kickstart (10:55) The importance of being held accountable and being part of a community (12:33)  What’s next for Hannah and her business (14:20) Why Hannah is repeating Kickstart (15:42)   Doors to SOMBA Kickstart Open Today!  I’m starting another round of SOMBA Kickstart on July 5th, and the doors to sign up open today.  With SOMBA Kickstart, you'll create your first or next online course to attract your ideal clients and build your list with the proven step-by-step process, all in just 10 weeks. Do you want to eliminate procrastination and fast track your online business this summer? Find out all about SOMBA Kickstart here.

Jun 25

18 min 18 sec

Maria Bonilha used to be a freelancer trying to make ends meet. When she joined SOMBA Accelerator in the spring of 2020, she had a list with only 20 names on it and zero 1-1 clients. Today, she runs a 6 figure business, has built a team and created an ascension model with several successful programs.  In this episode of the 6 Figure Breakthrough Series, Maria shares how she successfully launched her first mastermind program and signature academy, scaling her business to 6 figures in 12 months.  In this Episode of The Sigrun Show: Why Maria joined SOMBA Kickstart (2:51) Why SOMBA Kickstart is also for people who are further along in their business (4:04) How Maria started out and her transformation (5:35) What Maria was earning as a freelancer vs. what she’s earning today (8:45) How Maria’s life has changed since she started her online business (11:01)  Why Maria’s business doesn’t feel like “work” (12:54) Maria’s goal (14:25) If Maria can do it, so can you! This week I’m running a FREE 5-day training, and there’s still time for you to catch up and get on board. I’m offering this training to get you to take action so you can succeed with your online business this summer and beyond.  Instead of overwhelming you with information, you will be immersed in actionable workshops, practical exercises, Q&A and hot seats with me — all for FREE.  To watch the replays and participate in the next live training, sign up here.

Jun 23

16 min 27 sec

Successful career vs. being a mother? It doesn’t have to be either one or the other. My client Agnieszka Gaczkowska is amazingly successful at doing both.  Agnieszka created her first online course with SOMBA in 2017. Today, she’s a serial entrepreneur, author, and a role model for mothers who want more. In this special episode of the 6-Figure Breakthrough series, Agnieszka shares how she grew her business while raising three children, and gradually hit the 6-figure mark.  In this Episode of The Sigrun Show: Why Agnieszka was motivated to take action (3:43) What Agnieszka did in SOMBA Kickstart (5:12) Why Agnieszka repeated Kickstart (7:00) Working vs. being a mother (10:51) Why women tend to take such long summer breaks and the effect it has on their business (16:19)  How Agnieszka diversified her business (19:23) Agnieszka’s new book (24:24) If Agnieszka can do it, so can you! My FREE 5 day training starts today, and there’s still time for you to sign up. I’m offering this training to get you to take action so you can succeed with your online business this summer and beyond.  Instead of overwhelming you with information, you will be immersed in actionable workshops, practical exercises, Q&A and hot seats with me — all for FREE.  It’s all happening this week. Secure your free spot now.

Jun 22

28 min 26 sec

Ingrid Dach used to trade time for money as a freelancer, making barely $2K a month while spending very little time with her family. She signed up for SOMBA Kickstart in January 2020, created her first online course, and within 18 months, completely changed her life and business.  In this special episode of the 6-Figure Breakthrough series, Ingrid shares how Kickstart helped her go from earning $20K a year to $150K in a single launch. In this Episode of The Sigrun Show: Ingrid’s situation before she joined SOMBA Kickstart (2:56) Investing vs going on holiday (4:38) What happened when Ingrid did Kickstart (6:29) How Ingrid got over her shyness (8:30) Why Ingrid joined Kickstart a second time and her amazing results (9:13)  Ingrid’s first 6 figure launch (12:02) How Ingrid’s life has changed (12:55) If Ingrid can do it, so can you! Before I start another round of SOMBA Kickstart on July 5th, I have something very special planned, and if you want to get ahead with your business, listen carefully:  I’m offering a FREE 5 day training designed to get you to take action so you can succeed with your online business this summer and beyond.  Instead of overwhelming you with information, you will be immersed in actionable workshops, practical exercises, Q&A and hot seats with me — for FREE! It’s all happening June 21 – 25. Secure your free spot now.

Jun 18

17 min 47 sec

This is a very special episode of The Sigrun Show. For the first time ever, I switched seats and instead of being the interviewer, I’m the one being interviewed.  My dear friend Selena Soo agreed to help me tell my story from a different angle: By asking me questions you always wanted to know the answers to.  My biggest struggles, setbacks and low points, but also my most powerful epiphanies, lessons and wins — we’re going over a lot I’ve never shared publicly before. Not just to tell you an entertaining story, but to provide value and inspiration for everyone who finds themselves on the rocky road of entrepreneurship. Here’s my path to 8 figures.  In this Episode of The Sigrun Show: How not everyone is born a natural entrepreneur (2:36) My starting fears (3:40) My very first business idea (5:05) How I pivoted to the business I have now (9:04)  The throwing-spaghetti-against-the-wall-phase(11:27)  The strategy behind my webinars (14:05) How my business changed once I started working with a coach (16:03) My thoughts on starting an online business today (18:01) The top 2 things that brought my business to where it is today (21:01) How my ascension model works (23:12) My high-level mastermind to bring my clients to 7 figures (28:49) Why I’m no longer scared to raise my rates (31:50) How I handle people who aren’t a fit for my programs (34:58) The qualities of my most successful clients (38:34) How I structure my team (41:21) What I do to recharge my energy (44:36) My biggest wish (46:51) The moment I decided to never let a man stop me from achieving my dreams and how that affected my relationships (48:56) My relationship advice for strong, independent women (58:38) My final message for YOU (1:04:46) Are you ready for real progress in your online business?  Then my upcoming FREE 5-Day Course: Your Ultimate Business Success Path — 5 Milestones in 5 Days is perfect for you! If you want to take action and get traction in your online business this summer, join me for 5 days where you’ll learn the specific steps to take in your online business to get the clients, income and impact you want — and achieve your goals without wasting your time on “busy work”. Claim your FREE spot here. 

Jun 16

1 hr 6 min

When Hildur Jónsdóttir participated in SOMBA Kickstart in 2018, she had no online experience and didn’t feel she was equipped for the online world at all. But she took a leap and created her first ever online course. Today she doesn't only have one, but two multiple six-figure online businesses.  In this special episode of the 6-Figure Breakthrough series, Hildur shares how SOMBA Kickstart gave her the formula she needed to lead two businesses to success. In this Episode of The Sigrun Show: How Hildur’s online journey began (3:18) Why Hildur knew she was on the right track (5:10) What Hildur did with the course she created in SOMBA Kickstart (6:32) How Hildur continued to build her business (8:06)  How Hildur and her husband built up two 6-figure businesses using the Kickstart formula (9:19) Like Hildur, you can make massive progress in your online business On July 5th, I’m starting another round of SOMBA Kickstart.  Kickstart is perfect for you if you want to create your first or next online course, attract your ideal clients and build your email list using my proven step-by-step process — all in just 10 weeks!  Get on the Insider List now for early notifications and special bonuses. The bonuses we have this time for our insiders are the best ever. You don’t want to miss them. 

Jun 15

16 min 26 sec

In today’s special episode of the 6-Figure Breakthrough series, Jane von Klee shares how her business took a shift when she decided to change her course topic.  Jane signed up for SOMBA Kickstart two years ago, thinking she wanted to offer a copy writing course. But after surveying her clients, she found out that they were much more interested in SEO.  In this episode, Jane shares how she got over her limiting belief of not being expert enough, how she structured her business with two complimenting courses and now has regular 5-figure launches, and why she participated in Kickstart twice.  In this Episode of The Sigrun Show: How Jane started out with her online business (2:22) Why Jane signed up for SOMBA Kickstart (3:08) How Jane changed her course idea and the direction of her business (5:17)  Jane’s experience in Kickstart and why she joined the program twice (12:12)  How Jane is running her business with two courses today (14:18) Like Jane, you can make massive progress in your online business…  … with Online Business Summer School!  It's the best and biggest FREE program I’ve ever done, and there’s still time for you to sign up.  Sign up for Online Business Summer School now.

Jun 11

17 min 47 sec

In this special episode of the 6-Figure Breakthrough series, I’m talking to Nicole Wehn, who is in my Momentum program and has participated in SOMBA Kickstart in January 2020.  Nicole was successful as an online marketing strategist, but she wanted to stop trading time for money and find new clients. She decided to get serious about her online business, and within 10 months, reached her 6-figure goal.  In this episode, she talks about her experience in SOMBA Kickstart, what set her on track for the 6 figures, and how her business model looks like today.  In this Episode of The Sigrun Show: Nicole’s business before she joined SOMBA Kickstart (2:10) The moment Nicole decided to get serious about her online business (3:14) Nicole’s experience during Kickstart (4:24)  The results Nicole had at the end of Kickstart (7:39)  How Nicole’s business model looks like today (12:41) How an online business isn’t all about offering an online course (15:54) Do you want to make massive progress like Nicole?  Then I have just the thing for you!  Online Business Summer School started last week, but there’s still time to join. It's the best and biggest FREE program I’ve ever done, and it’s for anyone who wants to make massive progress in their online business this summer.  This week, we’re going to be working on how to teach your way to growth — or how to make money doing what you love.  Sign up for Online Business Summer School now.

Jun 9

19 min 54 sec

Have you ever heard a story and been inspired by it so much, it made you stop procrastinating and take action?  Stories are a powerful way to generate inspiration. That’s why I decided to start a special series called 6-Figure Breakthrough Series, where my clients share how they reached 6 figures in their online business, and how you can, too.  In this episode, I talk to Claudia Nichterl. She participated in SOMBA Summer School in June 2018 and since then has gradually scaled her business. Now, she just had her first multiple 6 figure launch. Claudia shares her story and what you need to do to achieve this, too.  In this Episode of The Sigrun Show: How Claudia feels about her recent 300K launch  How Claudia got into online business and joined SOMBA Summer School Claudia’s first online course and how she sold 85 spots in her upsell Taking the step to charge more The importance of a community and a big vision What it took for Claudia to start thinking big Why Claudia’s biggest launch was easier than her previous launches Why Claudia recommends SOMBA Kickstart  Are you a high achiever like Claudia?  If you want to make this summer YOUR time for business success, Online Business Summer School is just what you need.  It's the best and biggest FREE program I’ve ever done, and it’s for anyone who wants to make massive progress in their online business this summer.  Last week, we worked on creating a powerful and compelling vision, and so many summer schoolers have shared incredible breakthroughs. It’s not too late for you to join, too! Sign up for Online Business Summer School now.

Jun 7

20 min 27 sec

A big vision and a small vision take exactly the same amount of time, effort and energy — so why not think big?  Don Hobbs, my guest this week on The Sigrun Show, really inspired me with these words.  Don began a successful sales and leadership career when he was just 18 years old, working with personal development legend Jim Rohn. He built and owned several companies and is a speaker, influencer, and president of Success magazine.  His ultimate vision is to inspire people to change their lives and businesses and in this episode, we talk about how you can think bigger, act bigger, and really show up — because the world has never been changed by anyone who’s played small.  In this Episode of The Sigrun Show: How Don grew up in the personal development world (2:45) What women can do to show up bigger (11:40) How you can overcome your fear of showing up (14:15) What commitment means and why it’s so powerful (18:32) Why opportunity comes with responsibility (21:30) Don’s most inspirational thoughts from this episode A big vision and a small vision take exactly the same amount of time, effort and energy. But if you think small, no one wants to join or follow you. If you think big, everyone wants to join you and be inspired. The only difference between these two results is how big you think, the vision you have.  Quoting Cherie Carter-Scott. Commitment is what turns dreams into reality. Your choice is what you want, and your commitment is what allows you to have it. It doesn’t matter what you commit to, what matters is the relationship you develop with yourself by committing to what you want. When you commit, you know you can be counted on to do what you say you will do. For people who have a strong investment in not getting what they want, commitment is extremely uncomfortable and sometimes painful. The painful part is letting go of the attachment to not getting what you want. Commitment means getting out there and making it happen. When you have committed to someone or something, there is no more confusion or doubt. You have direction, focus and purpose. Commitment gives you freedom and great power. Commitment means that you back yourself and that you stand behind your choices. Commitment means giving yourself all the power in your life. It means being committed to you.  Quoting Marianne Williamson. Our deepest fear is not that we’re inadequate. Our deepest fear is that we are powerful beyond measure. It’s our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Actually, who are you not to be? Your playing small doesn’t serve the world. There’s nothing enlightening about shrinking so that other people won’t feel insecure around you. As we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our fears, our presence automatically liberates others.  Playing small doesn’t serve anybody. The world has never been changed by somebody who played small. The world has been changed by people who said: It’s not ok that it’s like this. People deserve more. If you’re inspired and have a vision for doing something, make it a big vision. Let’s not live as an example of what not to do, but what to do. Knowing that you are enough is the core of it.  Are you ready to think big? Showing up, thinking big and putting yourself out there starts with one simple thing: Taking action.  I invite you to take action this summer. I’m currently running Online Business Summer School, the best and biggest FREE program I’ve ever done, and it’s for anyone who wants to make massive progress in their online business this summer.  We’re one week in and already worked on creating a powerful and compelling vision. So many summer schoolers have already shared amazing breakthroughs! And… … it’s not too late for you to catch up! If you’re serious about your online business, join us and make massive progress this summer.  Sign up for Online Business Summer School now.  Connect with Don don@success.com Don on Instagram

Jun 4

29 min 15 sec

Do you have a compelling vision for your online business?  Having a vision doesn’t only give your business purpose and direction, it also helps you define your goals. A powerful vision plays a big role in leading your business to success.  Last summer, Blanca Vergara participated in my 10-week program SOMBA Kickstart. She started the program thinking she wanted to be a business coach, but during the 10 weeks, she underwent a big transformation and found her true calling.  In this episode, she shares how she discovered what she was truly meant to do in this world and how she created a compelling vision for her new business. We also talk about the importance of giving yourself permission to move forward, and what you can do if you’re struggling to nail down your vision.  “What Sigrun has done for me is put a big mirror in front of me and tell me I can do it.” - Blanca Vergara In this Episode of The Sigrun Show: How Blanca found her true strengths in Kickstart (2:16) Blanca’s epiphany (8:21) How Blanca’s vision crystallized (11:16)  Giving yourself permission (13:27)  Blanca’s upcoming book (15:38) How you can find your passion (17:48) Jump into June by joining Online Business Summer School!  If creating a compelling vision is something you struggle with, I have just the thing for you:  I’m currently running Online Business Summer School, a FREE program for anyone who wants to build their business during the summer, put themselves out there and grow their audience and revenue.  This week, we’re working on creating a powerful and compelling vision, and it’s not too late for you to sign up. If you’re serious about your online business, join us and make massive progress this summer.  Sign up for Online Business Summer School now. 

Jun 2

21 min 16 sec

Only 2% of all female led businesses achieve a 7-figure annual revenue. 90% don’t even make 6 figures. Why?  I’ve worked with over 3500 women in the last 7 years and made almost $10M in total revenue. During this time, I got a deep insight into why women don’t make more money.  In this episode, I share the main reasons why women tend to play it small, and what we can do to change it.  “Those who take a break in the summer don’t just lose the three months they take that break — they lose a lot more.” - Sigrun In this Episode of The Sigrun Show: Some shocking facts and figures (1:23) Treating a business as a hobby (2:42) Not investing enough in personal growth (4:20)  Being risk averse (6:22)  Using family as an excuse (7:20) Stopping the business growth (9:45) Taking a break in the summer (13:05) My solution (18:57) 6 Reasons Why Women Don’t Make More Money Almost 90% of all women-owned businesses generate less than $100,000 yearly, and out of all women-led companies, only 2% generate more than $1 million. I constantly ask myself, why?  Accelerating gender equality is the driving force behind what I do. But we’ll never achieve gender equality if women keep playing it small.  I’ve worked with thousands of women over the past 7 years, and got a deep insight into why women don’t make more money.  Here are the 6 main reasons why women tend to play it small, and what we can do to change it.  1. Too many women treat their business as a hobby It makes my hair stand up, but too many women don’t take their business seriously. I haven’t met a man who doesn’t take his business seriously. So what is really going on here?  My guess is that these women are wannapreneurs. A wannapreneur is someone who likes to call themselves an entrepreneur but isn't willing to do the work. Maybe they have a rich spouse and therefore don’t see a need to take their business seriously, or they aren’t driven to be financially independent. Maybe they just like to have a hobby business so they can call themselves a business owner. My take: If you want to be an entrepreneur, take your business seriously. Otherwise, don’t do it all. 2. Women don’t invest enough in their personal and business growth Nobody is born a CEO or entrepreneur. We all have to learn the skill of running a company and scaling it to six and seven figures. If I hadn’t invested in myself, I would probably still be stuck making less than six figures a year. I continuously invest in personal and business growth. I see that people who do invest in themselves skyrocket their business within a few years. Those who don’t get stuck. You should always invest forward if you want to grow. Not investing is having a scarcity mindset or a fixed mindset. Someone who has a growth mindset knows they can grow and change and therefore they are willing to invest. With a scarcity or a fixed mindset you cannot grow.  3. Women tend to be more risk averse than men Investing forward is risky because you need to bet on yourself or on what you are investing in. I’ve seen a lot of women shy away from investing into paid advertising. That kind of thinking keeps you stuck. Investing forward is actually not risky — not investing is! But you aren’t going to have that insight unless you actually invest and see a return. 4. Women use family as an excuse Women often use their children and/or spouse as an excuse for not being able to build their business, while men use their family as a reason. While this is slowly changing, I still hear way too many women use their children as an excuse.  It’s 2021, and we shouldn’t still be discussing this. Many of my most successful clients have very young children and some were even pregnant while doing my programs. Having children actually fueled their growth.  Not working on your business because of your family sends the wrong message to your children, to your spouse and to future mothers. On the other hand, working on your business inspires others to do the same — and that’s when we can accelerate gender equality.  5. Women stop their business growth  I’ve noticed that a lot of women feel more comfortable with a lower revenue number. They might have replaced their prior income and are even making more than they did before, and because they feel comfortable, they don’t push themselves to grow more. They stay in their comfort zone. Why is this a problem? A typical 6 figure business has no employees. It doesn’t fuel economic growth and provide jobs. You’re probably paying yourself a bit of salary, but you aren’t creating wealth. Financial freedom isn’t around the corner.  If you truly want to have an impact, you won’t just be making a profit for yourself, but provide jobs and fuel the economy with your business, so that everybody is better off. A women-owned business making less than 6 figures is not helping women achieve more equality. 6. Women take a break in the summer This one makes me really frustrated. If I ask women in April or May when they’re going to do their next marketing campaign or promotions, many will say in September. They are taking a break from their business over summer, not making any money at all. I have yet to meet a man who takes three months off in his own business because it’s summer. No wonder women make less money than men. Seriously, women, what is this? I recently read a book by Malcom Gladwell where he talks about why some people have more success than others. He was talking about reading skills and mentioned studies about children who read during the summer months where there was no school. Unsurprisingly, these children became significantly better at reading. And the children who didn’t read over summer? They experienced a learning loss. They actually lost some of their skills!  How does this relate to online business? Some entrepreneurs build their business in the summer. Many do not. Those who take a long break inevitably miss out. Those who keep up the momentum have a massive benefit over those who take a long summer break every year.  I had been running my business for over 4 years when I noticed this trend and I got so frustrated. But out of frustration, my best ideas are born. I created SOMBA Summer School — a 10 week intensive that helps my clients build their online business. Since then, I’ve been running the program twice a year and renamed it SOMBA Kickstart.  Kickstart will run again this summer, but I’ve prepared something very special this time. I’m offering a FREE preparation course called Online Business Summer School in advance.  During the month of June I want to help you work ON your business instead of IN your business and make sure that you keep the momentum going this summer.  If you’re serious about growing your business, secure your free spot in Online Business Summer School here. 

May 26

25 min 46 sec

Did you know that fear and overwhelm are the two most common reasons why people don’t make their dreams come true?  In this episode, I’ll share with you how you can instantly get rid of fear and overwhelm and go after your dreams.  “A long to-do list is actually what kills your dream.” - Sigrun In this Episode of The Sigrun Show: Þetta reddast — it will work out (2:58) The Peloton story (8:45) Booking a venue without planning (15:00)  How I got my clients to take action (19:40)   I’d love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.  Do you want to get a headstart with your online business this summer?  I prepared something big for you: Online Business Summer School, one month of FREE training to build your online business, put yourself out there and grow your audience and your revenue. I’ve had amazing success with clients building their business over summer, and now I’m inviting you to join Online Business Summer School, where we’ll get rid of fear and overwhelm and build your business.  We start June 1st with the first training and over 4 weeks you’ll be building your online business together with other amazing online entrepreneurs. Following Online Business Summer School we’ll be kicking off SOMBA Summer School on July 5th. To find out more about Online Business Summer School and SOMBA Kickstart get on the insider list for early notifications and extra bonuses.

May 19

23 min 18 sec

Why are some people successful in online business and some aren’t?  Nada Lena, my guest this week on The Sigrun Show, says it’s all about confidence. Building an online business isn’t rocket science – all the information, tools and strategies are out there. According to Nada, there’s another reason why most people aren’t running million dollar online businesses: Something stands between them and taking action in a way that’s going to make a difference in their business.  In this episode, she talks about the difference between micro- and macro-confidence, where her own confidence came from and how you can build yours.  “It’s OK to let fear get in the car, but don’t let that sucker take the wheel.” - Nada Lena In this Episode of The Sigrun Show: Nada’s journey from performer to entrepreneur (2:50) Where Nada’s confidence came from (7:04) How to build your confidence when you grow your business (9:42)  Micro-confidence vs. macro-confidence (18:34)  What Nada’s book is about (20:59) How to shift your confidence (23:27) How to Build Your Confidence when Growing Your Business Having confidence as an online entrepreneur can be crucial to your success. Confidence can make you more motivated and ambitious, but more importantly, it can help you overcome fear and anxiety so you can take action. This week, I spoke to Nada Lena, founder and CEO of Rise Up For You, about how you can build your confidence so it doesn’t stand in the way of you growing your business.  Nada proposed three steps that can help you boost your confidence. Self-Awareness Understand your own resistance. Are you taking the actions needed to reach your goal, and if not, why?  Many online entrepreneurs spend lots of time coming up with strategies and ideas, but never implement them. Whether you’re not using video, not investing in yourself, or aren’t following up with your sales – get to the core of why you’re not taking action.  Nada says that our thoughts and feelings drive our behaviour. Understanding them is the first step in order to change our behaviour from being passive to taking action.  Self-Compassion When online entrepreneurs start putting themselves out there, fear of failure is often right around the corner. Many of us struggle with perfectionist mindsets – we are scared of making a mistake. This fear can be paralysing and lead us to simply stop doing things.  The reality is: Everyone fails at some point. It’s part of being successful and building a business. What you should be doing is recognise and remember that you’re a human being, not a robot. Jump in, and if you make a mistake, it doesn’t matter. You’re human. You’ll learn from it. And then you can get up and try again. Self-Management Every person on the planet has negative thoughts at some point. The key is how you decide to manage these thoughts. As Nada puts it: It’s ok to let fear into the car, but don’t let that sucker take the wheel. Because the second it does, it will drive you into a wall or go off in a direction you don’t want. Take control over what you know is right, and the action you should be taking.  Nada says that most of the beliefs and thoughts in our mind don’t actually belong to us. They belong to other people who have projected them onto us. As human beings, we accept them, and can end up behaving according to these beliefs that aren’t even ours. That’s why when you want to be successful, it’s so important to be aware of what is stopping you, be compassionate with yourself when you make a mistake, and understand how to manage negative thoughts.  What do you do to boost your confidence? I’d love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.  Sign Up for the SOMBA VIP Notification List SOMBA Kickstart is the only program you need to fast-track your online business. In just 10 weeks, you’ll create your first or next online course to attract your ideal client and build your list using my proven step-by-step process.  By signing up for the VIP notification list now, you’ll get access to exclusive early bird offers!  Connect with Nada Lena:  Rise Up for You Nada on Facebook Nada’s free Confidence Kit  Nada’s book 

May 12

26 min 34 sec

Produce content. Be consistent. Post every day. Marketing experts have told us over and over again that this is the only way to market our business successfully.  Yes, consistency is key. But Ellen Yin, my guest this week on The Sigrun Show, believes that adopting strategies without stopping to think whether they apply to your business and the way you want to grow isn’t actually beneficial.  Ellen is fascinated by the idea of being intentional with what you choose to do in your business from a marketing standpoint. In this episode, she shares what minimalist marketing is and how you can apply it in your business. We also talk about what to look out for when you create evergreen content, and why everything comes down to really understanding the objections of your ideal client.  “Consistent connection is more important than consistent content.” - Ellen Yin If you’re more of a reader, scroll down to read about Ellen’s minimalist marketing tips you can apply for your own business.  In this Episode of The Sigrun Show: How Ellen accidentally stumbled into entrepreneurship (2:19) Why Ellen started focusing on courses and memberships (5:40) How you can apply minimalist marketing (11:40)  What to look out for when you create evergreen content (18:15)  Really understanding your ideal clients’ objections (21:25) Minimalist Marketing and How to Use It in Your Business Marketing experts have been telling us over and over again that consistency is key – that creating consistent content is the only way to get out there and be successful. However, Ellen Yin, entrepreneur and host of the Cubicle to CEO podcast, thinks we are applying consistency to the wrong area.  She is fascinated by minimalist marketing, or in other words: Being intentional with what you choose to do in your business from a marketing point of view. Here are her top three tips on applying a minimalist marketing strategy for your business:  Picking the right strategy A lot of people try to adapt strategies from blogs, podcasts, and different courses without stopping to think: Does the strategy apply to the business model that I am scaling, and has the person who is teaching the strategy scaled their business the way I want to grow my business?  For example, a strategy that is designed to grow your course doesn’t necessarily help you when you’re working one-on-one. Before you try out a new marketing strategy, make sure it is the right one to grow your business.  Driving traffic to your content Don’t post on your social media every day just to tick off a box. Ellen likes to imagine Instagram as a road, and followers as cars driving by. Everytime you post, it’s like putting up a billboard on the side of the road. If three cars drive by every day, it doesn’t matter whether you have 1000 or five billboards. The effect will be the same. Ellen says people get caught up on the content hamster wheel, but forget that creating content is just the first step. It’s about driving the right traffic to the content. If you only post two quality posts and focus the rest of your effort on driving your ideal client to your content, you can get 1000 cars to drive down your road, with only two billboards. It will have more impact on your business instead of putting one post after the other out there for the sake of quantity.  Evergreen content and connecting with your audience When creating content, Ellen advises to focus on evergreen content that educates your audience, crushes their objections, and has the power to pre-sell them. Consistently connecting with your audience is more important than consistently putting out content. If you connect with people every day, they will see your quality evergreen content, and it’s this kind of content that will prompt them to eventually turn into a lead.  Do Ellen’s minimalist marketing tips resonate with you? I’d love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.  Sign Up for the SOMBA VIP Notification List SOMBA Kickstart is the only program you need to fast-track your online business. In just 10 weeks, you’ll create your first or next online course to attract your ideal client and build your list using my proven step-by-step process.  By signing up for the VIP notification list now, you’ll get access to exclusive early bird offers!  Connect with Ellen Yin:  Instagram Cubicle to CEO

May 5

27 min 9 sec

Even if you love launching, you can’t launch all the time. It would not only exhaust you, but also your email list. So how can you sell between launches?  In this episode, I’m sharing 9 simple promotion strategies you can apply to sell between launches.  “You should always be seeding – as soon as you finish one launch, you should prepare for the next one.” - Sigrun If you’re more of a reader, scroll down to read my 9 promotion strategies that sell.  In this Episode of The Sigrun Show: Why you need to launch in the first place (1:45) Having a program that people can buy anytime (5:07) The P.S. promo (7:30)  The video promo (9:18)  Social selling (10:33) The 9 word email (13:14) Mini launch (15:31) Affiliate marketing (18:05) Offer on your freebie thank you page (19:46) Automated webinar funnel (21:50) Pocket product funnel (23:01) 9 Promotion Strategies That Sell Between Launches   The P.S. Promo   For every newsletter you send out, add a “P.S.” at the bottom and list the ways people can work with you, free and paid.  Here’s an example from a “P.S” I use in my emails:  P.S. When you’re ready to grow your online business, here are two ways I can help you… Follow me on Instagram and DM me your biggest business challenge and I’ll give you a tip on what to do – Click here. Step up and scale your online business to $10K-$20K months inside our SOMBA Momentum program – Book a free call here. It doesn’t cost anything to add a P.S and let people know – start trying it out in your own emails and see the results it can bring.    The Video Promo   Create a short video around a pressing problem that you know your audience is struggling with and send the video out to your email list. Only those who click to watch the video get an offer. Here’s an example for a video promo:   I create a video on how to sell between launches. I email my list that I have created this new video and I tag those who click on the link to watch the video. The next day I follow up with an offer that shouldn’t come as a surprise to those who watched the video, for example an online course for $297 on how to sell between launches with all the templates and scripts. The promo lasts 3-4 days and the rest of the email list does not get any emails and there is no social media about the promo.   Social Selling   Post on your personal profile and your business profile and invite the right people to send you a direct message. This is one of the best ways to promote without launching. Here’s an example for social selling:  I want to offer a 6 day retreat in Iceland and before I go off and create the sales page and book everything, I write a post on social media. The post is 200-300 words long, contains a nice image and highlights all the feelings about this magical retreat (but not too many facts!). At the end, I ask people who are interested to PM me. Those who PM me are my “launch list” and I can follow up with them and possibly sell the retreat even without a sales page if I did a good job on the social media post.    The 9 word email   The 9-word email was developed by Dean Jackson, a successful real estate entrepreneur and online marketer, in an effort to re-engage lost prospects. Jackson’s claim was that a subject line displaying the recipient’s name only, and a body with a one-line (originally 9-word) question is all you need to engage. Here’s an example of a 9-word email: Email subject line: SigrunEmail body: Are you still looking to grow your online business? Be cautious when applying this strategy. It’s meant to re-engage those who have already shown interest, and not to sell to a new person who has no idea what you’re talking about   Mini Launch   Instead of going into a full launch, my team and I sometimes offer a paid workshop where only the people who join the workshop are presented with an offer. This promotion has all the elements of a launch, but it’s much shorter and easier to do. Here’s an example of a mini-launch:  In March and May 2020, we held the weekend workshop Create Your Recession Proof Offer for $97. Only those who joined the workshop received an offer for the Online Turnaround/SOMBA Accelerator program. The cart was open for 7 days but can also be shorter in a mini launch   Affiliate Marketing   One of the best ways to sell between launches is to be an affiliate and either do a small promotion or a proper launch. Even if you decide to go with a full launch, the effort will still be smaller compared to when you do your own launch, because you’re concentrating on the marketing and not on all the other aspects of a launch.  Here’s an example of being an affiliate:  I’m an affiliate for Selena Soo and her PR & Media program Impacting Millions. The first time I participated it was more work because my team and I had to create all our assets, but now that they’ve been created and can be reused it’s less work. The launch plan comes from Selena’s team, so we can pick and choose what we want to do to achieve our goals.    Offer on your freebie thank you page   If you have an amazing freebie people are signing up for, add an offer to your thank you page for a free discovery call.  Here’s an example of an offer on your thank you page:  Apply now for a free ”90 Day Profit Planning Session” Thank you so much for requesting my Profit Planning Checklist! You’ll be receiving an email in the next 5 to 10 minutes that has a link to download your checklist.  While you’re waiting, I have something very special to share with you: Book your complimentary call now, available for a limited time.    Automated webinar funnel   If you have an online course that you have launched successfully multiple times, you can automate it with a webinar funnel. To hit a sweet spot, your online course should ideally be around $1000. It needs to be evergreen – people need to be able to join anytime. In Momentum, we help our clients set up such automated funnels.    Pocket Product Funnel   Instead of a freebie or a free webinar, you first sell a small product for $37 or $47. In your follow up email sequence, you move on to selling another program. The second program can be anything from an automated online course to a high end group coaching program.  The tiny offer strategy is very popular at the moment and I recently did an interview with Allie Bjerk, who is an expert in setting up tiny offers.  Which strategy are you going to try? Send me a DM on Instagram with the code word “promotion” and the strategy that intrigues you most so we can chat about it. I’m looking forward to hearing from you!  Do you want to learn to launch and also learn to sell between launches?  In my 12-month group coaching program Momentum, you get the coaching, accountability and support you need to take your business to $250K and beyond. You’ll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and also how to sell between launches. For more information on Momentum, go here.

Apr 28

26 min 34 sec

One day, my friend Natalie Sisson stood in a park, rain pouring down on her, and cried. She had been feeling down for weeks. What was the matter with her? While she was feeling sorry for herself, a loud, internal voice suddenly told her: Suck it up, princess. She laughed at her own rudeness. Had she really just said that to herself? Then she realised it had been exactly what she needed. Later that day, she decided to make it the title of her new book.  Like Natalie, we all have moments when we feel down, pity ourselves, or are negative about pretty much everything that surrounds us. The key to overcoming such a state is to know how to get out of it.   In this episode, Natalie speaks about her book Suck It Up, Princess – and how you can get over yourself so you’re ready to achieve your goals.   “There’s something empowering about being direct with yourself and taking control and responsibility for how you’re feeling.” - Natalie Sisson If you’re more of a reader, scroll down to read about what you can do to suck it up and get over what’s keeping you from achieving your goals.    In this Episode of The Sigrun Show: How Suck It Up, Princess is different from Natalie’s first books and how she developed as an author (2:51) Why Natalie’s new book is more personal (4:47) How Natalie went from being the suitcase entrepreneur to settling down (6:52)  What the title of Natalie’s book is all about (11:03)  Natalie’s tips on what to do when you need to suck it up and get over yourself (14:29) How Natalie’s passion for sports has shaped her (19:33)   How to Get Over Yourself and Achieve Your Goals We all have moments of anxiety and frustration, but did you ever notice that the dominant element in these situations is you and your thoughts?  While there are definitely times for self-compassion and going easy on yourself, Natalie says there’s also something empowering about being direct with yourself and taking control and responsibility for how you are feeling. Here’s how:  Take one actionable step Interrupting your pattern and taking one simple step towards what you want can work wonders. Taking action and getting out of your head gives you a moment to disengage from negative thoughts.  Maybe it only needs writing one email, doing one call, or spending five minutes in a yoga class. Being in a state of taking action and making a positive step is something that gets you out of almost anything.  Put your situation into perspective Can it be that we have become a bit soft, entitled even? Natalie believes so, that’s why she included Princess in the title of her book. No matter what’s going on with you – it’s very possible that it pales in comparison to someone else’s problems. Put your situation into perspective and at the same time, be your own motivator. Developing resilience and inner strength, as well as an understanding that your situation might not be as bad as you believe can help get you out of your frustration and closer to your goals.  What do you do to get over yourself and navigate out of a low? I’d love to hear from you! You can follow, connect and share with me on Facebook, LinkedIn, and Instagram.  Do you want to get your hands on a copy of Suck It Up, Princess?  All you have to do is leave a review for this episode on Apple Podcasts, send us a screenshot of your review and your address to info@sigrun.com, and we’ll send over a copy!  Connect with Natalie Sisson Natalie Sisson Natalie’s new book Suck It Up, Princess

Apr 21

26 min 50 sec

My clients call me the launch queen. I love launching, and I love teaching my clients how to launch.  In January 2021, I finally achieved my launch goal of $1M, and in this episode, I want to share with you what I did and specifically what I did differently from the other launches that I’ve done in the past seven years, which have made me over $8M in revenue.  “A small plane needs a short runway, a big plane a long runway – if you want your launches to grow and become bigger, you need to have a longer runway.” - Sigrun If you’re more of a reader, scroll down to read my 12 launch lessons from a 7 figure launch.  In this Episode of The Sigrun Show: Launching: A mix between art and science (2:22) My first launches (4:00) The 7 figure launch that didn’t happen (9:40)  Having a long launch runway (11:59)  Having a VIP notification list (13:42) Creating a desire for another program (15:11) Social selling (16:44) Mixing free and paid offers (19:17) Getting your leads in early (20:42) Getting people to sign up twice (22:19) The importance of FB ads (23:29) Sending lots of emails (25:07) Using Facebook groups (26:26) Offering sales calls (28:26) Working with affiliate partners (30:06) 12 Launch Lessons from a 7 Figure Launch #1 A long launch runway A small plane needs a short runway, a big plane a long runway. If you want your launches to grow and become bigger, you need to have a longer runway. This means having more time with your ideal client and creating multiple touchpoints. These can be free content (podcast episodes, blog posts), free training where you might not sell anything or sell something different, or paid training. Having people sign up with you again and again or click through to valuable content creates a bigger connection to you.  During your runway, you’ll be talking about your program, but you’re not selling it – you’re seeding it, creating a desire for it, so that when you open cart, your ideal clients are ready and want to buy it.  #2 Having a VIP notification list Instead of calling your waitlist “waitlist”, give it an exciting name. I called it “VIP notification list”. “Waitlist” sounds like you’re waiting for something and then you have to buy it. People aren’t very eager to sign up for it. But if you call it a VIP list and tell them that by signing up they’ll be the first to know when you open up the program, plus they’ll get a bonus, it’s much more exciting for them.  #3 Selling multiple offers during your launch runway You can sell multiple offers during your launch runway – as long as you’re not selling the offer you eventually want to sell during open cart. When someone isn’t interested in the program you’re launching, they might be interested in another program you’re offering.  #4 Social selling Social selling is building a 1-1 relationship and being a valued partner when the doors open to your program. A lot of people have experienced a sleazy way of social selling – a friend request on Facebook or LinkedIn perhaps, that is immediately followed by a message with a link to sign up or buy something. That’s not what you should do. I’m talking about asking the participants in your launch training to send you a message. If they do that, they have essentially opened up the door and you can start to have a conversation. If people no longer respond to your messages, you just stop. It’s about creating back-and-forth interaction.  # 5 Mixing free and paid offers By offering free and paid training, you create more opportunities for your ideal client to experience how it is to work with you, and to express their interest in what you can offer. You will get closer to your ideal client, and they can get ready to buy once you open up the door to your program.  # 6 Get your leads in early You typically grow your leads during your launch runway and you’ll have most of your email addresses at the end, relatively close to your open cart. But remember: The more time you have with people, the higher your conversion, the bigger your launch. If you’ve been launching and getting your leads very late, consider flipping it around and getting your leads way ahead of time. It will give you more time with your ideal client.    #7 Get people to sign up twice A lot of people focus only on getting people to sign up for their launch training. If you have enough time, offer something else first. Create a freebie that is connected to your launch training but is still separate. This could be a PDF, an ebook, a checklist, or webinar. Then have a live webinar for the actual open cart. Having people sign up twice makes them more likely to buy.  #8 Facebook Ads Facebook ads are still the best way to get a lot of leads in little time. They’re not easy to handle and get more and more challenging. You need to understand them and once you do, you can have an ads team running them. If you’re looking to make a multiple six figure or seven figure launch, you should definitely have a FB ads expert on your side.  #9 Send a lot of emails Emails are still the winner when it comes to selling in a launch. Be willing to send a lot of them. With over 12’000 people on my launch list and sending lots of emails (5 alone on closed-cart day), I only received one complaint. People typically just unsubscribe, and if they do, that’s great. These are people who didn’t want to buy from you anyways. If they’re interested in something else, they’ll follow you on social media. The emails are for people who are interested in your product.   #10 Use a Facebook group for your launches Most of the people who end up buying my programs have been in my launch Facebook group. I use the same free group and it’s mostly active during launches. That’s why I warm it up well before a launch, offering something that they can sign up for during the launch runway, about one month before the actual launch training. Then I invite them into the Facebook group and make sure there’s activity there.  #11 Offer sales calls In the past, I made the mistake of offering sales calls too early. A lot of people who didn’t need a call ended up booking one just to chat. They had already decided to buy the program, but wanted the call just because it was offered. Now, I started offering sales calls only during the last two days of open cart. Basically, it’s offering a call to the fence-sitters and helping them evaluate if the program is a fit for them or not.    #12 Work with affiliates Affiliate partners are typically current or previous students and it’s through their success stories that people are inclined to sign up for a launch training and eventually buy a program. But because I mainly work with students, they usually don’t have big email lists yet and therefore I can’t expect too many sales from each partner. That’s why it’s important to have more partners, but again also not to many, because running an affiliate program is a big task and you need to have time for it. For this launch, I used direct messaging to each individual partner, and the affiliate who made the most sales won a retreat with me. Having exciting prices for your partners can make them do a lot more and have more sales than you would think is possible.  What was your key take-away from this episode? Send me a DM on Instagram. I’d love to hear from you! Would you like to learn how to launch?  I have different programs depending on your launch experience.  If you’ve never launched before – or have never had a successful launch – then I have a special launch program called SOMBA Accelerator. We take you step by step in 10 weeks through a launch experience where you actually launch during the program. For more information, click here.    If you’ve launched successfully before, then you’re ready for my group coaching program Momentum. There, you get the support and accountability you need to launch again and again. It’s where you increase your launches and go from five figure, multiple five figure and eventually to a six figure launch. For more information, click here.  If you’re already at multiple six figures in your business and have extensive launch experience, then you’re ready for my high-end mastermind, Red Circle. It’s currently closed, but will open up for applications later this year. For more information, write us on info@sigrun.com.

Apr 14

32 min 45 sec

Have you ever been too sick to work over a long period of time?  I’ve been sick for over five weeks and I haven’t fully recovered yet. Being unable to work has been difficult for me. When I used to be an employee, being sick didn’t have the same effect on me as it does now. As entrepreneurs, our business depends on us to be there for our clients and our team.  Being sick the whole of March 2021 and still feeling weak in the first week of April has taught me some great life lessons I want to share with you in this episode.  “Getting sick is something you can’t control – the only thing you can do is focus on getting healthy.” - Sigrun If you’re more of a reader, scroll down to read the lessons I’ve learned from being sick and unable to work for five weeks.  In this Episode of The Sigrun Show: How my sickness started (1:15) Diagnosis: RS virus (3:38) Second diagnosis: Pneumonia (8:30)  Reading six books in one week (13:42)  The life lessons I learned during my sickness (20:11) 10 Life Lessons I Learned From Being Sick   You can’t control everything Sometimes things are out of your control. Getting sick is one of them and when you do, the only thing you can do is focus on getting healthy. Often that means doing absolutely nothing. For two weeks the only thing I was capable of doing was watching Netflix. I couldn’t read or sleep, but I could watch Netflix, so that is what I did.      Your health is your number one priority It’s easy to say that health comes first but actually making it your number one priority is another thing. Despite having a chronic illness – or maybe because of it – I haven’t put my health first. But getting sick for five weeks is definitely a wakeup call. I don’t want it to happen again. If there is anything I can do to prevent it, I will.     You’re not as indispensable as you think We sometimes think we’re the only ones who can do certain things – until we can’t, and someone else has to do them for us. Being as sick as I was, I couldn’t do any coaching calls, no podcast recordings or any internal meetings with my team. I couldn’t even send a voice message because my voice was on the verge of going away. And still everything continued without me. The world didn’t fall apart. My team took over and ran the business without me! No coaching call got cancelled, a podcast episode went out every week and overall my clients were very well taken care of.      You can prepare for this Even though I didn’t plan on getting sick and I don’t wish this on anybody, it’s actually interesting how well my team and I were prepared. First of all, having a team is super important. Second, making sure that there is a backup for everything is crucial. Last year we started to practice our backup strategy. If anyone went on holiday, there was a person on the team who could take over.    With my sickness we have been forced to figure out a backup for everything I do. I had batch recorded 5 podcast episodes and my podcast manager recorded the intros for me. My marketing director who has been with me for over 6 years stepped in and did my coaching calls. I had just hired an integrator who was supposed to take over a lot of my tasks and she had to jump into the deep end and only got instructions over Slack from me. And it all worked out! My team stepped up and I could work on getting healthy. I am so grateful for my team.   You can be sick and still be there If I hadn’t shared on social media that I was sick nobody would have known. When I was the sickest and could barely breath I could still comment and reply on social media. When people heard I was sick they told me to relax, sleep and get off social media. But actually social media was my connection to the world. I loved being able to see what people were doing and comment and reply on posts from friends, family and clients. Being sick doesn’t mean that you are too sick to be there for others.      Allow yourself some slack While I was the sickest I would allow myself all the things I don’t normally eat or drink. To be honest I felt sorry for myself and I think that is just Ok. Of course I made sure to eat healthy but I also allowed myself all kinds of treats that made me feel better about being alone home and sick.     You can ask for help Being in isolation at home alone was tough but it was made easier because of all the help I got. My sister checked on me twice a day and my mother too. My sister went shopping for me a few times. And my mother brought me cooked food every second day. Friends of mine also sent me messages and asked if they could help but I already had enough help. And then my husband flew in to take care of me which was of course the best.       What doesn’t kill you makes you stronger It sounds cliche but this experience - which isn’t over yet - has made me mentally stronger, even though the physical strength isn’t there yet. I’ve realised that I am capable of more, that my team is capable of more and that my clients are capable of more. There are things that I have not made a priority which will now be a priority for me in my personal life and in business. It is like having a reset - I can set new rules now - and follow them.     What you’ve putting off becomes more important   There are a few things I want to do in my personal life and in business that I’ve been putting off for too long. Now these things have become top priority for me. I’ve rearranged my calendar and as soon as I get healthy I am dedicating my mornings to my priority projects. For now my mornings are dedicated to sleep - as getting healthy is my top priority.     Enjoying non productive things that make you happy I used to be an avid reader, as a teenager I would read 5 books a week. Then I read less and less over the years and sometimes only 1-2 books a year. In 2007 I set myself a goal to read 26 books in one year and I did but since then it slipped again. I joined a business book club a year ago to read more again but even that hadn’t done it for me. Becoming sick renewed my love for reading, especially non-fiction murder mysteries. I had focused so much on business books - on being productive - that I almost forgot how joyful it can be to read a good mystery and just enjoy it without feeling the need to be productive. Did you ever have a similar experience of being sick and unable to work? I’d love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  Sign up for the 3-day workshop Create A Scalable Offer That Sells Are you tired of trading your time for money and having a limit on how much you can make? Are you ready to exponentially grow your business without having to “work more to earn more”? Then my upcoming 3-day workshop is perfect for you! In just 3 interactive days together, you’ll get super clear on who you serve and identify the best offer for your clients by understanding what they really need. You’ll learn how to turn your ideas and passions into an actual offer that you can start to sell right away. Go here for more information and to sign up for the workshop. 

Apr 7

40 min 49 sec

Are you wondering how you can get more media coverage and visibility for your business? Even get featured in publications like Forbes?  My friend Selena Soo is a PR expert and the go-to person when it comes to landing publicity for your business. She helped me get featured in Forbes last year, which has really boosted my visibility and brand awareness. In this interview, Selena is sharing some of her best strategies to get you and your business press coverage. We talk about how to approach the media, the elements of a great story idea, and how you can get featured in Forbes in 2021.    If you want to start being seen as an expert, gain more visibility and understand how to catch the media’s interest, don’t miss out on this conversation!    “To find the perfect media opportunity, ask yourself: Who is the Oprah of your industry?” - Selena Soo   If you’re more of a reader, scroll down to read about the key elements to get featured in Forbes in 2021.    In this Episode of The Sigrun Show: Finding the Oprah of your industry (3:06) The first steps to get featured in Forbes (3:57) The three elements of a great story idea (6:59) Who and how to pitch (11:25) The right time for making your pitch (19:11) How the publication process works (21:45) What to do once your article is published (22:50)   Key Elements to Get Featured in Forbes in 2021   By preparing your story idea and overall pitch well, you can increase your chances of getting featured in Forbes – or any other big publication. Here are Selena’s key elements to preparing your best pitch yet:    First, get clear on the general topic you want to pitch on. As an entrepreneur, there are topics you want to be seen as an expert in. Identify what your topic is.    Move on to your story idea. Consider these three elements when brainstorming your idea:    Propose a timely story. There are a million stories out there. Why would the media choose to tell yours right now?  Give value to other people. How is your story going to make someone’s life better?  Consider an emotional charge. Has your story the potential to surprise or shock?    For your story idea to be successful, aim to include at least one of these elements.    Once you have decided on your expert topic and story idea, you can go ahead and create your pitch.  Go to the website of the publication you want to pitch to. Click on the articles that are related to your expertise and find out who wrote them. These are the contributors you want to pitch to.  Start your pitch on a warm and friendly note. Mention that you understand what the publication is about and that you enjoyed a particular article. With a bit of effort, you can give your pitch an unique approach that doesn’t feel like a copy/paste outreach.  Explain who you are in two to three sentences and highlight your credibility by pointing out the results of your clients or if you’ve already been in the media. Show that you truly are the expert you claim to be.  Propose your story ideas. Share a headline and a brief description of what you would cover in your story.  Show flexibility and mention that you’re open to suggest other ideas around your topics of expertise.    In most cases the contributor ends up writing the article, but the more meat you can provide and the easier you make it for someone to pick your story idea, the better are your chances to get featured in publications like Forbes.  Did these steps help you to prepare your pitch? I’d love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  The doors to Selena’s program Impacting Millions are open now…    …but only until April 6th!    If you want to start being seen as an expert, gain more visibility and understand how to catch the media’s interest, this program helps you get there.    When you sign up for Impacting Millions using my link, you’ll also get my own amazing bonuses worth over $5000!    Go to the special bonus package I’ve prepared for you, plus the link to sign up for Selena’s program.    Connect with Selena Soo Selena Soo Selena on Instagram

Mar 31

25 min 5 sec

A clear message can be the difference between attracting and confusing a potential client. That’s why it’s so important to clarify your message early on.  But this is easier said than done. Where do you start when it comes to clarifying your message and making a lasting impression? How do you know if your message resonates with your ideal client?  Dolores Hirschmann, my guest this week on The Sigrun Show, is an expert in helping others clarify their message and design communication strategies to take their messages to a larger audience.   I met Dolores at Ali Brown’s Iconic and I’m delighted for her to share her expertise so you can spring right into action and get clear on the message that will move your business forward!  “The best copy is the one that comes from the mouth of your ideal client.” - Dolores Hirschmann   If you’re more of a reader, scroll down to read about how you can clarify your message.  In this Episode of The Sigrun Show: How Dolores found her business idea (3:18) How to clarify your message (11:09) What you want vs. what you need (19:08)  Making a lasting first impression (21:26)  How you know if your message works (23:25) Examples of clear messages (25:54) Why clarifying your message is a fluid process (28:57)   How to Clarify Your Message   People don’t necessarily buy the best products, but the products they understand. That's why businesses with a clear message thrive.    If you feel your message could be clearer or resonate more with your ideal client, here are Dolores’ three steps on how to clarify your message:    Imagine what it’s like to be your ideal client and you haven’t found the solution to your problem yet. What conversation would go on in your head? What vocabulary would you use? Understand how your ideal client feels right now, and not when they’re successful after they worked with you. What is it they want? Pay attention to how they say what they want, and not how you imagine it.  In the content you release, lead with the outcome. Your ideal client will pay attention to any piece of information that starts with the outcome they’re after. Until they get to know and trust you, they don’t care about your methodology or process, but whether you can give them the outcome they’re looking for.  Don’t overthink your language. There’s a balance between the clarity and crispness of a message. Go into FB groups of your ideal clients,  ask questions and listen to their answers. The best copy is the one we don’t write, but that comes directly from the mouth of our clients.    When you clarify your message, keep in mind: Sexy is good, but clarity is better. There’s a lot of noise online and people are looking for clear, simple, straight-forward solutions. Keep it focused and to the point.    A clear message isn’t only a bridge between your offer and your ideal client – it also gives you clarity on where your business is headed.      Did these steps help you clarify your message? I’d love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  The Common Path to Uncommon Success is available now!    My friend John Lee Dumas’ book The Common Path to Uncommon Success officially came out yesterday and is available for you to buy now.   John is the host of the award-winning podcast Entrepreneurs on Fire where he’s had over 100,000,000 listens and 3,000 5-star reviews since its launch in 2012.    He has spent thousands of hours interviewing over 3,000 of the world’s most successful entrepreneurs.    His brand new book distills what he’s learned from these conversations into a 17-step roadmap to help YOU achieve your dream of freedom and fulfillment. The book is designed to help you overcome doubts, fears, and confusion, and create your own version of uncommon success!   Do you want to discover the 17 steps that will guide you to financial freedom and fulfillment?   Get your copy of the book here!   Connect with Dolores Hirschmann: Masters in Clarity Dolores on Facebook Dolores on Instagram

Mar 24

32 min 24 sec

Nobody is born with limitless self-confidence. It’s something you have to work on and build up over years.  As entrepreneurs, self-confidence is key to achieving our goals and objectives, yet there are many challenges that can deflate our self-confidence – a negative review, a request for a refund, rejection of any kind.  Alda Karen, this week’s guest on The Sigrun Show, has achieved more at 28 than many people dream of achieving in their life. At 19, she became VP of sales of Iceland’s biggest film production company. By 23, she had started and sold her first company. Now, she is an international speaker, runs two businesses and has published her first book.  How come she had the self-confidence to achieve so much at such a young age?  In our interview, Alda and I speak about her journey, what pushed her to become an entrepreneur, and how she developed her self-confidence (and you can, too!).  Ready to be inspired and learn from a truly amazing young entrepreneur? Then tune right in!  “Every wall is a door. You just need to find the right key.” - Alda Karen   If you’re more of a reader, scroll down to read about Alda’s life keys and how they can help you with your self-confidence.  In this Episode of The Sigrun Show: How Alda became the VP of sales and marketing of Iceland’s biggest production company at 19 years old (3:32) How Alda used autobiographies of women to educate herself (7:18) What pushed Alda to become an entrepreneur (13:21)  What happened after Alda sold her first business (15:07)  How Alda deals with push-backs (16:12) Alda’s inspiration to start a second company (19:55) Alda’s life keys (22:18) Alda’s Life Keys to Help You Boost Your Self-Confidence Whenever you think you can’t do something or hit a wall,  it’s really just a door that will open if you find the right key – this is the thought on which Alda based her book, The Life Bible (currently available in Icelandic).  Alda had many doors she had to open during her journey as a young entrepreneur. She believed she wasn’t smart enough, cute enough, and couldn’t speak well enough in public. Finding the keys to open her doors and overcome fears and limiting beliefs made her what she is today: An international speaker, head of two companies, and author of a book – all at the age of 28.  Opening her doors was all about knowing they were there and developing the self-confidence to walk through them.  Here are two of Alda’s most popular life keys to open doors that might be holding you back:  You are not your thoughts or your emotions When you hit a wall, it’s usually your brain telling you all kinds of reasons why to not do something. The brain is programmed to survive. It doesn’t want to get out of its comfort zone. If your goal is to live to the fullest, to be happy and grow, but your brain wants to play it safe, you and your brain clash and you hit a wall.  To pass through it, Alda thinks of her brain as her room-mate. Whenever she feels scared or unable to do something, she establishes that these thoughts come from her brain, not herself. Then she maps out the best and worst case scenarios. She journals or does visualizations to create a practical approach, and to reason with the fears her brain creates.  You are enough For nine years, Alda has been telling herself she’s enough. Every single day.  Reminding herself constantly that she can show up as herself and do her best, but that she’s enough as she is has given her the strong foundation on which she builds her self-confidence. Alda sees life as a gift, and knowing that she’s enough makes everything she does during the day become a bonus in her life, because she chooses to do it.  If you feel blocked or lack confidence, remember this: You can’t open doors you don’t know about. If you hit a wall, sit down, identify what holds you back, have a conversation with your brain, and find the key that gets you through the door.   How do you overcome your fears and boost your confidence? I’d love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  Free Video Training Series on How to Get Featured in the Media Do you dream of landing media coverage but aren’t sure which outlets to pitch to? My friend Selena Soo is an expert in all things publicity and has just released a FREE, brand new 3-part video training series on how to get featured in the media.   The first video is available for you now.   If you’re ready to seriously grow your business and get in front of more of your ideal clients and customers, head over to Selena’s video. It’s not just great value – you also get the chance to win a trip to Puerto Rico!  Connect with Alda Karen: Alda’s book in Icelandic Alda on Facebook Alda on Instagram

Mar 17

32 min 12 sec

Many entrepreneurs want to write a book – I know I do. It’s been on my to-do list for some time. Yet it can feel overwhelming. Where do you start, what do you write about, and how do you get people to read your book?   Laura Gale, my guest this week on The Sigrun Show, helps entrepreneurs write, publish and market books that transform their businesses and leave a legacy they’re proud of. She says that a legacy book is one of the most effective ways to build a long-lasting connection with your audience.  We spoke about the purpose of a legacy book, how you can get started, and why marketing a book is just as important as writing it.   If you plan on writing your book, don’t miss out on Laura’s different approach on how you can leave a legacy with your book.  “So many amazing books have gone completely unnoticed because the author didn’t know that it’s not just going to sell itself.” - Laura Gale   Are you more of a reader? Scroll down to read about how you can get started on writing your legacy book.    In this Episode of The Sigrun Show: How Laura became a (ghost-) writer (2:45) Why you don’t have to wait until the end of your life to leave a legacy (3:57) The purpose of a legacy book (5:39)  How you attract people to buy your legacy book (8:00)  When to write your legacy book (and when not) (12:39) Building Momentum before launching your book (15:21) How to get started on your legacy book (22:33) Writing yourself vs hiring a ghostwriter (24:06) How to Get Started with Your Legacy Book If you’re an entrepreneur, publishing a book helps you establish credibility and connect with your audience. People get a sense of who you are and what you’re about, and when they decide to get involved with you, you’ve already established a certain level of trust.  What sets Laura’s approach apart is that the books she helps her clients write aren’t just about their subject matter. She includes their how and why, their worldview and perspectives. Laura says the aim is to show the reader the personality of the author, and why the reader is better off with them instead of someone else. It’s how an entrepreneur’s book can transform their businesses and leave a legacy.    Whether you plan on writing your book yourself or hire a ghostwriter to write it for you, the steps to get started are the same:  Understand the intent of your book What is the strategic purpose of your book? How will it fit into your already existing marketing?  Get clear on your ideal reader Be clear on who your ideal reader is and create a detailed avatar. Establish what you want your readers to take away from your book and where you want to lead them.  Work backwards If you’re clear on what the outcome for your readers should be, think about what information and which stories you need to include in your book that lead towards this outcome. Create an outline of the material so that when you start writing, you’re not staring at a blank page.  Setting up your book is similar to planning a marketing campaign. If you’re clear on who you’re trying to reach, what you want to leave them with, and have a sense of the content you want to share, you’re off to a great start to getting your legacy book written.  Are you planning on publishing a book? I’d love to hear how you’re going about it. You can follow, connect and share with me on Facebook, Twitter, and Instagram.  I want to hear from you!  To keep creating free quality content on a regular basis, invite high-profile guests, and keep the show going and growing, I need your review. A minute’s work on your end is enough to show me and my team that you support the hard work that goes into producing each episode. It would also make us smile and warm our hearts. Because this means so much to me, I’m giving away some great prizes.  When you leave a review, you have a chance to win: A 1-on-1 coaching session with me (I usually only do this with my high-level Red Circle clients) or one of three packages of my top 5 business books Here’s how to enter:  Leave a review for The Sigrun Show on sigrun.com/apple Send me a DM with the screenshot of your review Tag at least three people on this post If you already posted a review in the past, you can still participate by sending me a DM with a screenshot of your review. We will announce the winners on Sunday, March 14th. Connect with Laura Gale: Laura Gale

Mar 10

27 min 52 sec

Messaging is the foundation of your business – it influences your positioning, your client journey and marketing. If you don’t attract your ideal clients, it often comes down to the wrong messaging.  Michelle Mazur is my guest this week on The Sigrun Show and she is passionate about messaging. She came up with the 3 Word Rebellion, a concept that not only helps entrepreneurs capture their powerful, intriguing message, but also become thought leaders.  We spoke about what messaging is, how you can find and define your message, and Michelle’s 3 Word Rebellion and how it can work for your business.  Are you wondering how you can make your message more captivating and intriguing? Then dive right in!  “Anybody can have red or blue hair – but when you have your own three word rebellion, that is your unique mark on the world.” - Michelle Mazur   Are you more of a reader? Scroll down to read about the 3 Word Rebellion and how it can make your messaging more powerful!  In this Episode of The Sigrun Show: Michelle’s background (4:11) The 3 world rebellion (9:25) Why your messaging goes beyond your tagline (10:54)  What messaging is (13:13)  Why you need to start with your message before you create your brand (15:51) How to find your message (17:11) How you can apply the three word rebellion yourself (20:47) How to Make Your Messaging More Powerful Messaging is a foundational piece of your business. It’s where your copy, your marketing and PR efforts, and ultimately your sales come from. Figuring out how you communicate your offer is key to reaching people and get them into your orbit.  But what is the key to powerful messaging?  Michelle says it starts with your audience. Understand who they are, what their challenges are, and why they’re hesitant about going all in on the change you could create for them with your business. Truly emphasize with their needs, fears and objections.  Client journey Audience growth comes from people who are still unaware of you. If you’re not speaking to them and reaching where they are, think how you can capture their attention, make an offer that’s compelling, figur eout what your lead magnet should be to get them into your community.  The 3 Word Rebellion With the 3 Word Rebellion, Michelle came up with a concept to position entrepreneurs as thought leaders, create a message that is spreadable because it’s not about you, it creates intrigue and captures attention. It’s job is to capture people’s attention, garner curiosity and make them think.    Get people’s attention, make them lean forward and wonder what it means. The next step is to make them think about what it means for themselves and their business.    Once you have their attention, how do you keep it with the content and conversations you’re providing?    It’s gabbing that first attention that doesn’t mean you have to have a crazy haircolour or do funny dances on tick-tock. It’s a powerful way to own your space in your industry. It’s powerful. The challenge is how do you make what you do your own and then offer that up in your industry? That’s how you create a category of one.  Connect with Michelle Mazur: Michelle Mazur Michelle’s book 3 Word Rebellion Do you want to learn how to launch?  In Sigrun’s 12-month group coaching program Momentum, you get the coaching, accountability and support you need to take your business to $250K and beyond. You’ll create scalable programs to leverage your time, learn how to launch so you can sell more in less time,  and create your ascension model.  Find out more about Momentum here.  Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Mar 3

26 min 52 sec

In this week’s episode I speak with John Lee Dumas, the founder and host of the award-winning podcast Entrepreneurs on Fire. His podcast reaches over 1M listeners per month and he’s interviewed more than 3000 amazing entrepreneurs, including Tony Robbins, Seth Godin, Gary Vaynerchuk, and Tim Ferriss.    Today, he switched seats to talk to me about his book The Common Path to Uncommon Success and how it helps entrepreneurs replace procrastination with common sense. He also shares the biggest mistake entrepreneurs make, and why it’s never too late to start your own thing and be successful – if you respect one rule.    “If you can identify a real problem that you can create the best solution towards and then produce content around it, you’re going to win.” - John Lee Dumas   Are you more of a reader? Scroll down to read JLD’s most inspirational insights from this interview.  In this Episode of The Sigrun Show: How I got to know JLD (1:45) Jimmy, the perfect listener (2:48)  Who JLD’s book The Common Path to Uncommon Success is for (6:20)  JLD’s opinion on time (8:00) How JLD made time to write his book (9:55) Replacing procrastination with the common sense approach (13:36) Why JLD shares his numbers openly (16:45) How JLD’s business model works (19:40) The biggest mistake entrepreneurs make according to JLD (22:05) Why it’s not too late to launch your podcast (23:50) The Common Sense Approach to Success – JLD’s Most Inspirational Insights On time:    “All we have is time in this world. So many people spend their time doing OPP – other people’s problems. Other people’s questions. Other people’s desires. Listen, you have to spend some of your time doing those things, but I’m so specific about how I spend my time. I spend my time doing what my business needs. Producing the content that my podcast needs. I make sure that everything that is on my calendar needs to be there and is going to move my business forward. That’s how I win.”    On meetings:   “I only do 15 minute meetings because there’s no time to waste. When you have 15 minutes, you get it done in 15 minutes. I’m a big believer in setting time constraints. Parkinson’s law clearly states: Tasks will expand to the time allotted. If we allot 30 minutes to a task, it will take 30 minutes. If we allot 15 minutes, it will take 15 minutes.”   On making writing his book a priority:   “I made writing my book a priority. The first two hours of every single day were blocked off in my calendar to write. For 8 months, I wrote for 480 hours, but never more than 2 hours a day. Those are my two best hours of the day – I’m most fresh and clear.”   On the goal of his book:    “Common sense isn’t common practice. People try to complicate things. They go overboard, overthink, stress, second guess themselves. I wanted to take all of that away. I wanted to gift them a 17-step roadmap they can follow to get to their version of financial freedom and fulfilment. This is what my book is about.”    On an entrepreneur’s biggest mistake:    “The biggest mistake entrepreneurs make is they see someone doing something successful, and they launch a pale, weak imitation and end up not being successful. They’re not living in their zone of fire. As an entrepreneur, you need to identify your big idea. You need to be living in your zone of fire. Once you identify and live in it, you’re going to win at a high level.”   On starting a podcast:    “It’s too late to launch a pale, weak imitation of other successful podcasts you see out there. It will never be too late to do the following: Identify a void in the marketplace, become the best solution to this problem, and launch it – as a podcast, a coaching course, a YouTube channel. If you can identify a real problem that you can create the best solution towards and then produce content around it, you’re going to win. But if you just jump into the fray doing what everybody else is doing you’re going to get lost in the crowd.”  JLD’s book The Common Path to Uncommon Success is available for pre-order now. Are you planning to pre-order it? Take a screenshot of your book-order and tag me and JLD on Instagram!  Connect with John Lee Dumas: John Lee Dumas Entrepreneurs on Fire podcast  Pre-order JLD’s book The Common Path to Uncommon Success Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Feb 24

26 min 38 sec

How inclusive is the business you’re building?    This is a question every entrepreneur should ask themselves – in today’s world more than ever. Diversity, anti-racism and equality are ethical issues that affect how we do business every day.    The guiding principle on which I built my business is gender equality, and I was so excited to speak to Trudi Lebron, a diversity, equity and inclusion coach, whose work I truly admire.    Trudi is bi-racial and has been interested in topics like inclusion, equality and belonging all her life. When she started to explore the online coaching industry, she realised how very white that world was and decided to do something about it. Today, she teaches entrepreneurs how to embrace anti-racism and achieve diversity with their business.    In this episode, Trudi explains why your values should never be separated from your business, what entrepreneurs in Europe can do to achieve diversity and participate in the anti-racism discussion, and how the events of last year changed her business   Inclusive change and prioritizing impact is coming to entrepreneurship. If you want to know what you can do to support equality and diversity with your business, don’t miss out on Trudi’s helpful and valuable advice.    “Our businesses have to be a reflection of the world we want to build.” - Trudi Lebron   Are you more of a reader? Scroll down to discover what you can do to embrace anti-racism and diversity in your business.  In this Episode of The Sigrun Show: How Trudi became a diversity and equity coach and made anti-racism her topic (3:50) How last year changed Trudi’s business (10:20)  Why your values should never be separated from your business (14:01)  How entrepreneurs in Europe can achieve diversity with their business (21:18) How to bring forward the anti-racism discussion in entrepreneurship (25:05) The shift the coaching world has gone through in regards to equity (32:17) Black History Month - what you can do (35:05)   For more inspiration, discover my take on speaking up vs. staying silent when it comes to Black Lives Matter, or why you should speak your mind even if your voice shakes.  How You Can Support Anti-Racism, Diversity and Equality with Your Business   Just like sustainability, diversity, anti-racism and equality are ethical issues that have become priorities for many businesses over the last years.    Having people of colour on your team or as your clients is great, but it’s not the only way to achieve diversity. Diversity is about much more: Age, language, background, and diverse perspectives, among others. It’s about how people are included and their experience when they come into your space.    If you feel a pull towards wanting to support anti-racism, equality and diversity with your business, Trudi recommends starting with a personal journey.    Think about what you know of racism, discrimination, and all the ways people have been oppressed over time. Get clear on why we have the conditions we do in the world.  Understand your own identity and where specific biases towards other identities come from. What groups of people are immigrants in your country, and why did they come there? What is their experience like? Get a local context of how racism manifests where you come from.  Come to a conclusion around what your values are and what you’re committed to, and how you can tie these values to your business.  Look at your own behaviour in business. Do you only have white clients? Do you only listen to white mentors? Do you only subscribe to podcasts of white people? Seek to diversify and listen to people who come from a variety of backgrounds.    You don’t have to be a hard-core, full-time activist to do your part in making things better. But if you care, if you want to be in better relationships with humans, if you want your business to be inclusive and impactful, choose to participate in this conversation.    Are you taking a stand with your business on ethical issues like racism, equality and diversity? If yes, I’d love to hear how! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  Have you signed up for my masterclass: Lessons from a 7 Figure Launch yet?    After launching my signature program SOMBA Kickstart in January and making over $1M, I want to share with you exactly how I did it.    I’ll let you in on my most valuable lessons and the strategies that had the biggest impact - so that you can use them to master your own launches.    Sign up for the masterclass here.  Connect with Trudi Lebron: Trudi Lebron Trudi’s Mastermind Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Feb 17

40 min 13 sec

There are so many attractive, talented, ambitious women out there who all have one thing in common: They simply can’t find love.    While success and independence can scare a man off, Lucy Shahjahan, my guest this week on The Sigrun Show, says there is another reason why successful women struggle to find the right partner: They have lost the connection to themselves.    Lucy knows how this feels. Until she was 31 years old, the relationships she had lacked true intimacy and connection. She often felt numb and when a man would tell her he loved her, the first thing she thought was: Why?    When she saw a picture of herself, all dressed up but with a dead expression in her eyes, she didn’t recognise who she had become. It was her wakeup call. She decided to heal herself, to quit her job, and to say yes to her deeper calling.    In this episode, Lucy shares how she became a love coach, why highly ambitious women need to shift their attitude to find love, and how finding the right partner is connected to finding yourself.    Lucy’s insights are incredibly valuable if you’re struggling to find the One, or want to know how you can reconnect with your true self.    “If you’re not enjoying the journey and aren’t truly experiencing the relationships with yourself and the people around you, what is it all for?” - Lucy Shahjahan   Are you more of a reader? Scroll down to read about finding the right partner and connecting to your true self.    In this Episode of The Sigrun Show: How Lucy became a love coach (4:05) The point Lucy took action (10:12)  Why highly ambitious women need to shift their attitudes to find love (17:08)  Why you need to put yourself first and shift from the masculine to the feminine (25:32) What Lucy’s book I’m Done is about (31:18)   Want to dive deeper? Find out how to be successful in love and business at the same time or how I found love at a Tony Robbins event.  Finding the Right Partner and Connecting with Your True Self   In her work as a love coach, Lucy found that often, highly achieving women approach their search for a partner the wrong way. They show up with their CEO hat on, seek to tick off boxes or act disconnected from their feelings.    The belief that they need to work really hard to get something, or that their career needs to be on track first keeps them from finding love successfully.    If this sounds familiar to you, here’s Lucy’s advice on finding the right partner, and in the process, finding yourself:    Look at where your driving ambition is coming from   Go back to your childhood and understand what gave you your strong ambition. Could it be that you’ve always had to fight for recognition? Do you seek people’s approval when it’s really you who needs to approve of yourself? Do you constantly feel like it’s never enough?    Women often get let down in love because they don’t make themselves the priority. They’re over-working and over-delivering instead of prioritising self-love and self-care. The first step is to shift this attitude.    Start putting yourself first   The way you treat and speak to yourself is the way others will, too. After all, you attract who you are. If you’re not giving yourself what you need, how are you supposed to accept it from someone else?    Make sure what you do - in business and in your private life - aligns with who you are. Open up to your feminine side and start trusting yourself, your instincts and your feelings.    Create the space    If you keep putting everything else before and treat finding a partner as an afterthought, you’re going to miss out. You need to consciously create the space in your mind to receive your soulmate. Be certain that now is the time. Make it non-negotiable and don’t let excuses get in the way. Are you struggling to find the right partner, or connect to your true self? I’d love to hear your thoughts. You can follow, connect and share with me on Facebook, Twitter, and Instagram.  Sign up for the Lessons from a 7 Figure Launch Masterclass   I just did a 7 figure launch for my signature program SOMBA Kickstart and now, I want to share with you exactly how I did it.    In my masterclass: Lessons from a 7 figure launch, I’ll let you in on my most valuable lessons and the strategies that had the biggest impact - so that you can use them to master your own launches!    Sign up for the masterclass here.  Connect with Lucy Shahjahan: Lucy Shahjahan Lucy’s book I’m Done Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Feb 10

37 min 18 sec

Have you hit an income level in your business you don’t seem able to surpass? Are all your launches at the same level and you’re stuck  growing them?    I’ve been there. It felt like I hit an invisible glass ceiling that stopped me from achieving my dreams. I didn’t notice it was there until my head hit the glass ceiling.   In his book The Big Leap, Gay Hendricks calls this internal ceiling an upper limit.   It doesn’t matter how successful you are, everyone has an upper limit problem. If you don’t think you have it, you might just haven’t hit yours yet. And if you’ve hit a ceiling and gone through it, another ceiling will be waiting for you as you go on.    In the last 7 years I’ve made over $8M and in January 2021 alone, I made another million in revenue. Growing my revenue year after year has made me crush one internal ceiling after the other.   In this episode, I share the strategies I’ve used to crush my own internal glass ceilings, and what you can do to crush yours.     “If your mind can create glass ceilings, it means your mind can remove them, too.” - Sigrun   Are you more of a reader? Scroll down to read about how you can crush your own internal glass ceilings!    In this Episode of The Sigrun Show:   Glass ceilings and how they limit you (1:45) The glass ceilings I encountered along the way and how I crushed them (4:09)  My biggest glass ceiling so far - and what I learned from it (12:16)  How COVID-19 became my turning point (29:54) Crushing the million dollar launch glass ceiling (32:33) What I did to to grow in the last months (32:33) The big effect of the big upgrade (40:13) The four barriers in your upper limit (46:52)   Want to dive deeper? Find out how you can detect and work through your upper limit.   Identifying and Crushing Your Internal Glass Ceiling   Many of my high end clients come to me when they get stuck at a certain income level or aren’t able to grow their launches. What holds them back is their internal glass ceiling.    In The Big Leap, Gay Hendricks explains that everyone of us has an internal thermostat for how much success, wealth, happiness, and love we let ourselves experience. It’s our internal glass ceiling - or upper limit setting - and we tend to set this thermostat low early on in our lives.    Later, as we dream about big goals and move above our old thermostat setting, we bump against the artificial lid that was placed on our success through unconscious childhood decisions.    Unless we solve the upper limit problem, we’ll keep finding ways to bring ourselves back down when we’ve blown past our old setting. In other words, the invisible glass ceiling is stopping us from achieving our dreams.    Gay Hendricks identified four barriers within the upper limit:    The belief that we are fundamentally flawed If we carry this feeling within us, we sabotage our success because we think we’re essentially bad. If something good happens, we must mess up to offset it, because good things can’t happen to bad people.  The belief that by succeeding, we are being disloyal to and leaving behind people  If we harbor this feeling, we sabotage our success because we think it’s disloyal to our roots to soar too far into the stratosphere.  The belief that we are a burden in the world If we carry this feeling inside us, we sabotage our success so that we won’t be a bigger burden.  The belief that we must dim the bright lights of our brilliance so that we won’t outshine others  If we hold this feeling inside us, we tend to hold ourselves back from expressing the full potential of our innate genius.   Since these are all limiting beliefs your mind has created, it’s your mind that can change them, too.  Here’s how you crush your upper limit:  Acknowledge the upper limit (I even say Hi to it and make fun of it) Breath when you feel fear. Fear can be transformed into excitement by breathing.  Turn worry into a positive idea. Shift your focus away from the worrying and instead think of the positive new thing that is coming into being.  Expand positive feelings. Think of the good things in your life and give them your full attention. Let yourself enjoy them as long as you possibly can.    Growing my revenue year after year has made me crush one internal ceiling after the other, but that’s the thing with glass ceilings: As soon as you’ve gone through one, another will be waiting for you as you go on.   I expect my next big glass ceiling to be a 8 figure year but that is still a few years away and until then I will keep working on the smaller glass ceilings that pop up now and then.   What is your internal glass ceiling, and how do you intend to crush it? Send me a DM and let me know!  Are you following me on Instagram?    I’m starting a weekly Instagram live on Mondays at 6pm CET where I’ll be continuing the discussion from my podcast and taking people on the hot seat.    Follow me and don’t miss out on the chance to come on the next hot seat!   You can also follow me on Facebook and Twitter.  Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Feb 3

51 min 17 sec

Many of us are battling with this situation: We invest precious time in creating and advertising our freebie, only to end up having an email list full of freebie hunters instead of future buyers.  But if not a freebie, what else will attract the right people to our email list?  Allie Bjerk has figured it out. Feeling miserable about her corporate job after her son was born, she came up with an escape plan: Become an entrepreneur and help her own clients manage social media.  At first she was amazed at how easy it was. Her client rooster was full, and she constantly updated her knowledge on Facebook ads and sales funnels to offer the best service she could. But her workload was unpredictable. She was living client to client, and when a payment didn’t come through, she found herself with her back against the wall: She either had to launch her own product, or close her business.  She didn’t have the email list size or the audience to sell a high ticket offer, so she came up with a new strategy and created a tiny offer instead, hoping to gain visibility and grow her business.  Over the course of the next eight months, she made $300K.  In this episode, Allie shares the strategy behind the tiny offer, how you can gain visibility by applying it and what you need to consider when putting your own tiny offer out there.   If you’re tired of putting freebies out there that attract the wrong audience, this is just what you need.  “People are starting to lead with a tiny product instead of a freebie because it attracts a different audience who’s ready to actually do the work.” - Allie Bjerk Are you more of a reader? Scroll down to read about how you can create your own tiny offer!    In this Episode of The Sigrun Show: How Allie’s priority shifted rapidly when her son was born (2:57) What led Allie to come up with her tiny offer idea (6:25) How long it took Allie to create her first tiny offer (10:27) The profit Allie makes with her tiny offers (12:25) Figuring out the pain points of your clients and creating multiple offers (13:40) How Allie ended up creating a coaching program (16:39) Allie’s vision (19:08) How you can create your own tiny offer (20:45) The system Allie uses (24:11) How the tiny offer trend will develop (27:15)   Want to learn about other strategies besides the tiny offer that help build your list? Find out how Jadah Sellner attracted 1M  Email subscribers with a 30 day challenge.   How to Create Your Tiny Offer Even though Allie is making profit with her tiny offer, it’s really about attracting the right clients and building your email list.  Much like with a freebie, people get a taste of your teaching style, but by paying a small price for it, the offer becomes more intimate and you attract people who are invested and actually want to do the work, instead of freebie-hunters who will never turn into buyers.  Here’s what you need to think about when putting your tiny offer out there:   Define your ultimate goal If you could have any dream business, what would it be? Is it a coaching program, a course? Clarity on your end goal is key in understanding what your tiny offer needs to be about.  Understand who to target Work your way backwards to understand which people you need to attract to create the business you want. What are their pain points? How does their journey look like if they’re starting at point A and what do they need to get to point C (which is the ultimate result you provide)?   Identify their pain point Identify the one thing these people are struggling with. How can you solve their problem? Build a product around it that provides a quick fix.  Once you’ve solved their problem and they’ve gone with you through this journey, connect with them on an emotional level. Help them see what your upsell can do for them after they’ve purchased the initial tiny offer.    Do you think tiny offers are a good alternative to freebies? I’d love to hear your thoughts. You can follow, connect and share with me on Facebook, Twitter, and Instagram.    Curious About Momentum?  Are you already earning money with your online business but aren’t making $20K per month yet? If you want to learn how to scale your business, Momentum might just be the right program for you.  In this 12-month group coaching program, you get the personalised support, accountability and proven process you need to take your business to six figures and beyond.  Click here for more information.  Connect with Allie Bjerk: Allie Bjerk Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Jan 27

29 min 49 sec

Before I officially started my online business, I wasted 18 months overthinking my business idea.  I created freebie after freebie, tried tool after tool, signed up for one free training after the other - but my business didn’t take off. After nine months I admitted to myself that I needed help. I was scared of the $5K investment, but I knew that doing it on my own wasn’t going to work either.  And then the magic happened: I learned to launch, started to make sales, and shifted my mindset. As a result I achieved my first $10K month. It took me 27 months to get there.  Today, I’m running a multiple seven-figure business. I’ve come up with SOMBA Kickstart, a step-by-step process where you can skip all the mistakes I’ve made and create your success in 10 weeks - and not waste months, like I did.  SOMBA Kickstart helps you get clear on your ideal client, figure out your message, create and promote your online course, build your email list, and offer your upsell.  Do you want to start your online business and are wondering if SOMBA Kickstart is for you?  In this episode, I’m sharing what SOMBA Kickstart is all about, how it works, and how it can help you kickstart your way to success.  If procrastination, doubts, or limiting beliefs are keeping you from taking action, this is just what you need.  “Start before you’re ready.” - Sigrun Are you more of a reader? Scroll down to read about what Kickstart can do for you and how the program works!    In this Episode of The Sigrun Show: How I wasted 18 months overthinking my business idea  Admitting to myself I need help  Launching my signature program SOMBA and understanding something is missing  Introducing SOMBA Summer School  Perfecting SOMBA Kickstart  What you’ll learn in SOMBA Kickstart  How many people are successful with SOMBA Kickstart    Want to dive deeper? Check out how to get inspired enough to take action on your big dream.    SOMBA Kickstart Gives You Everything You Need to Take Your Business Online   SOMBA Kickstart helps you figure out the steps you need to take, when to take them and in what order so you can finally have the successful online business you want. Here’s what you’ll learn and implement  in 10 weeks:    Getting clear on your ideal client   It’s not enough to have a website, create your course and simply start marketing it. The reason why so many people are not making sales is because they don’t know who their ideal client is. In SOMBA Kickstart, this is what we start with. You’ll learn how to figure out who your ideal client is, where you can find them and how you can reach them with your message. After two weeks you know exactly who your ideal client is and what kind of course you need to create to attract them.    Creating a free course   During SOMBA Kickstart, you create a free 4-week course based on the needs of your ideal client and run it at the same time. The reason you’re offering this course for free is that you can test it, attract more people to sign up and grow your email list, and gain valuable insights and powerful testimonials that later help with your sales. After SOMBA Kickstart, this will become a course you can sell again and again.    Promoting your course    In SOMBA Kickstart, we create a sales page with all the courses our participants offer to help promote your course. We also give you a list with 40+ ideas on how you can promote your course so that you get as many participants as possible.    Creating your upsell   After your free 4-week course, your participants will be excited to work with you and that’s when you offer them your upsell. In Kickstart, you’ll learn how to use the feedback of your ideal clients to create this upsell and make sales.    After 10 weeks in SOMBA Kickstart, you  know who your ideal client is you figured out your message you started building your email list you’ve learned how to promote your course you created and ran a course you can sell again and again you learned how to create an upsell and make sales   It took me 27 months to figure all of this out because I thought I could do it on my own. With SOMBA Kickstart, you can figure this out in 10 weeks.  Doors for SOMBA Kickstart close tomorrow, Thursday 21st January 2021!  If you’re ready to fast track your business success, create your online course, and attract excited buyers in just 10 weeks, don’t waste any more time and sign up here.  Are you ready to kickstart your online business? You can follow, connect and share with me on Facebook, Twitter, and Instagram.    Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Jan 20

26 min

I’m very proud of my Mastermind and SOMBA members who have achieved many breakthroughs in 2020. I asked them to share their ‘Year in Review’ posts within our community and in turn, I want to share their greatest moments with you. 

Jan 13

16 min 54 sec

There comes a time in your business when you’re able to choose who you work with. Maybe you’ve already identified who your dream client is. But what can you do when that dream client seems far beyond your reach? How do you convince someone who’s more known than you to trust in your services?    Prerna and Mayank Malik, my guests this week on the Sigrun Show, have been offering their copywriting services to their dream clients for years and have managed to work with some of the biggest names in the industry.    I met Prerna in 2013. Back then, she was offering social media management and digital media services for small business owners together with her husband Mayank. English isn’t their first language, but already back then they were working with clients in the US, Canada and Australia.    When more and more clients asked them to write their sales copy for landing pages and emails, Prerna joined copywriting courses and a mastermind to be able to offer their clients this service.    Today, they pivoted entirely from social media management to offering conversion copywriting and launch strategies for online course creators, and their business is thriving.    In this episode, Prerna and Malik share how they used warm email pitches to get clients, how you can land clients from all over the world, and how you can get out of the 1-1 hamster wheel.    Are you ready to go after your dream clients? Then tune in for some helpful strategies and advice!    “Warm email pitches were our number one marketing strategy and helped us get our first clients.” - Prerna Malik     In this Episode of The Sigrun Show: How Prerna and Mayank started their copywriting business  The difference between cold and warm outreach  How ‘prepared pitches’ work best and can lead to referrals  What turned Prerna and Mayank’s business around  How to land clients from all over the world  Joining a potential client’s community  Working together as husband and wife  The Content Bistro’s products  How to get out of the 1-1 hamster wheel    Want to dive deeper? Learn how to connect with your dream client through storytelling or how to get clear on your ideal client.  How to Land Dream Clients Sometimes your dream clients seem far out of reach - especially if you have an international business and want to enter the market of other countries. While building their copywriting business, Prerna and Mayank came up with strategies on how they could reach their dream clients and start working with people all around the world. Here’s what worked for them:    Step 1 Start with prepared pitches. Learn about the business of the person you’re reaching out to. How can you bring value to it? Invest your time in understanding what goes on in your dream client’s business. In your pitch, come up with a specific way your service can help. Don’t fear to reach out and don’t be insulted if there’s no reply.    Step 2 The best in the industry more often than not want to work with the best in the industry, so you need to be good at what you do. This means continuously investing in your skills so that you can bring more value to the table. The confidence this gives you will become visible to your dream client.    Step 3 The connection you forge with your dream clients should be genuine and built over time. Don’t just connect and immediately pitch your service. Respect them for what they do and the skills they have. Maybe even join their network - it gives them a chance to get interested in what you’re doing and see your success. As soon as you feel you can add value to their business, pitch your services.  How do you connect with your dream clients? I’d love to know! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  Free 5-Day Online Course Have you already signed up for my free 5-day online course?  If you’re not sure which steps to take to build and grow your online business, this is for you.  Whether you’re just starting out or are ready to scale, this free course will give you the clarity, inspiration and motivation you need to make 2021 your best year yet.  From January 11th to 15th, I’ll teach you how to get clear on an offer your clients actually want to buy, how to craft unique content and how to build and grow a loyal audience - and much more!  If you’re ready to take bold action, secure your free spot now.  Connect with Prerna and Mayank Malik Content Bistro Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Jan 6

30 min 57 sec