Think Like A CEO with Gary Keller & Jay Papasan


Gary Keller went from aspiring rock musician to leader of one of the most innovative companies in real estate. Think Like A CEO weaves a narrative of the business and life lessons, including developing business strategies, hiring the right people, and developing a culture that truly puts people first.

Think Like A CEO
Trailer 1 min 55 sec

All Episodes

Make the wait for season 6 a little more bearable with this special TLACEO bonus episode where Gary and Jay travel The Simple Path to Wealth with author JL Collins. Tune in to hear how Collins stopped thinking about what money can buy and started thinking about what money can earn in order to cement his financial independence.  

May 31

1 hr 15 min

To help listeners reach their wealth goals even faster, “Think Like a CEO” is publishing this live recording of Gary’s and Jay’s Wealth Building Session from Keller Williams’ annual conference, Family Reunion. Whether you missed out on the event or you just want to hear it again, this bonus episode is sure to provide the insights you need to achieve your financial dreams.   

Mar 15

42 min 47 sec

In this special bonus episode of “Think Like a CEO,” Gary Keller dives deep into our financial mindsets with the author of The Psychology of Money, Morgan Housel. Tune in to hear how Housel’s years of writing for publications like The Motley Fool and The Wall Street Journal led to the creation of this valuable financial resource.

Feb 8

1 hr 14 min

While the concept of financial freedom differs from person to person, the way to achieve it looks the same across the board. In this episode, Gary and Jay discuss the 10 common steps entrepreneurs take within their personal and professional lives to gain financial independence and spend more time doing what they love.

Feb 8

39 min 29 sec

Many people dream of becoming a millionaire. Unfortunately, a lot of those people fall short of that dream due to some very avoidable obstacles. Press play to hear Gary and Jay identify and neutralize some of the common dream killers that keep entrepreneurs from reaching that seven-figure financial milestone. 

Feb 8

30 min 39 sec

The path of money is full of wrong turns, and in this episode, Gary and Jay discuss how to avoid these harmful detours and put your finances on cruise control. The key is learning when and where to invest your income in order to avoid getting lost on the way to your personal and professional wealth goals. Buckle up.   Resources: The Path of Business Money The Path of Money 

Feb 8

41 min 18 sec

Before you set out on the path to financial wealth, it’s important to understand where your money is going. Many entrepreneurs make the mistake of putting their personal income and business income in the same place. Tune in to hear Gary and Jay explain eight reasons why differentiating your money improves your wealth and your blood pressure.

Feb 8

39 min 52 sec

Every entrepreneur has a different definition of financial wealth and freedom, and in the first episode of season 5, Gary and Jay discuss how to find the definition that works for your life and your business. It all begins by understanding the meaning of true wealth and learning how to actively pursue the passive income that will allow you to achieve it.

Feb 8

31 min 56 sec

After learning how to pivot through a market shift in season 4, season 5 of “Think Like a CEO” is all about wealth: how to find it, how to define it, and how to set it to autopilot. Drawing upon real-life experience and insights from fellow entrepreneurs, Gary Keller and Jay Papasan help listeners gain a more meaningful and purposeful perspective on financial success.

Feb 3

1 min 48 sec

In this special bonus episode of “Think Like A CEO,” Gary Keller has a socially distanced conversation with seasoned entrepreneur and bestselling author Keith Cunningham about the grit, intelligence, and tactical thinking it takes to pivot successfully. By examining the previous successes and failures of a variety of businesses, including their own, Gary and Keith provide listeners with invaluable insights on surviving a shift by making smart decisions.

May 2020

37 min 54 sec

For the final episode of season four, Gary and Jay celebrate creativity by highlighting the numerous ways out-of-the-box thinking can help leaders survive, and then thrive, during a shift. Listen in to hear why businesses that utilize innovative thinking to navigate their pivots are the ones most likely to emerge victorious and transform the entire industry when the market settles.

May 2020

26 min 36 sec

One of the most valuable resources a business can cultivate while pivoting is a sense of community. When it comes to real estate, this applies both inside and outside of your company. In episode three, Gary and Jay examine how going digital can help leaders overcome social distancing measures and form stronger connections with their colleagues and clients.

May 2020

25 min 12 sec

To pivot, you have to be nimble. To be nimble, you have to get rid of any excess weighing down your business. In episode two, Gary discusses the cuts leaders have to be prepared to make to their bottom line in order to minimize expenses while motivating their teams to maximize their resourcefulness. Tune in to hear how tightening budgets can bring out the best in a business.

May 2020

25 min 25 sec

Shifts can shake even the best of leaders to their cores, but in order to come out successful on the other end, they have to pivot. As Gary explains in the first episode of season 4, pivots start by remaining safe and strong. Only then can we look after others in our personal and professional circles. Press play to hear how Gary moves forward in times of adversity.

Apr 2020

19 min 14 sec

Enjoy this special bonus episode of Think Like a CEO, recorded live in front of over 15,000 agents on the mainstage of Family Reunion 2020. This candid discussion covers a range of topics including making friends with failure, not allowing yourself to be limited by numbers, and continuing the never-ending pursuit of your personal and professional best. 

Apr 2020

28 min 37 sec

Season 3 summits with six vital steps for implementing your models, along with some best practices for keeping them relevant. To summarize the episode (and the season) in Gary’s words, “If you want to literally lead a vertical life, a vertical business life at the highest level where you're constantly breaking through ceilings, you're going to lead a models-based business.”

Apr 2020

21 min 50 sec

From the business world to the natural world, models can be found everywhere you turn. The trick is looking for the ones that align with your professional and personal life. In this episode, Gary talks about the books, competitors, and visionaries that helped him create some of his most trusted models.

Apr 2020

15 min 50 sec

If you’re the kind of business owner who thinks models limit creativity, or are just downright unnecessary, you need to click the play button immediately. In this episode, Gary and Jay debunk five common myths about models using real-world examples, capable of converting any naysayer into a believer. 

Apr 2020

21 min 55 sec

For CEOs, the only thing more dangerous than failure is reaching a plateau. In this episode, Gary explains how he uses models to shatter ceilings and keep Keller Williams moving in an upward trajectory. If your business or personal success is beginning to level off, you owe it to yourself to listen up.

Mar 2020

16 min 6 sec

The third volume of “Think Like a CEO” is all about taking your success to new heights. In this season, Gary Keller and Jay Papasan talk about finding, refining, and implementing models into your life and business in order to break through periods of stagnation and put your stretch goals in the palm of your hand.

Mar 2020

2 min 2 sec

When you own the results of your business you not only own the profits that you make, but you own the profits that you share with others through philanthropy. Tune in to learn how to harness your finances by working backwards with Gary Keller’s proven method, the profit principle. 

Dec 2019

19 min 15 sec

Hiring is hard enough already, but how can you be sure you’re hiring talent that brings your business a twofold return? Today’s episode walks through the process that allows entrepreneurs to become true business owners by hiring talent that is motivated to move up the ranks.

Nov 2019

24 min 43 sec

A positive corporate culture doesn’t just happen, it’s created by design. Successful CEOs bring a unique energy and purpose that effectively pave the way to corporate success or create its downfall. But don’t take our word for it. Take a cue from an unsuspecting source - Ebenezer Scrooge.

Nov 2019

19 min 44 sec

Leadership can be an elusive concept. There’s no true recipe for success, as leadership styles vary across cultures and industries. However, one thing rings true - the best CEOs start by addressing mindset before taking action. Today’s episode walks through the development of this mindset and identifies the three key elements that make up the CEO job description.

Nov 2019

14 min 22 sec

In Season 2 of Think Like a CEO, Gary Keller teaches us the leadership lessons that helped him create the largest real estate company in the world, the three key job responsibilities of a CEO, and how you can implement these lessons in both your business and life.   And remember — if you want to be a great CEO, if you want to be a great leader, it all starts with how you think.

Nov 2019

2 min 1 sec

The real estate landscape has changed, and with it, Keller Williams. Today, Gary Keller is back in the CEO seat, guiding Keller Williams through the fourth industrial revolution and focusing on developing an innovation engine that changes the game.

Aug 2019

13 min 58 sec

Looking for a way to remain competitive among top producers, an idea was pitched that forever changed the trajectory of Keller Williams - the Millionaire Real Estate Agent. With a new business blueprint in place, the team focused on developing a culture that makes agents want to call Keller Williams home.   Helpful Links: How to create a powerful culture - definition of WI4C2TS

Jul 2019

33 min 42 sec

Gary Keller was expanding his business by living life on the road, until a simple behavioral assessment changed everything. It led him to identify the right processes, hire the right people, and eventually fire himself from the CEO role.

Jul 2019

33 min 41 sec

Emerging from a low point in his life, both personally and professionally, Gary Keller reevaluated, reprioritized and let go of fear, allowing himself to take a leap of faith and create Keller Williams as we know it today.

Jul 2019

32 min 36 sec

Gary Keller went from rock musician to leader of one of the most innovative companies in real estate, Keller Williams. How did he get there? A series of good decisions, a millionaire mindset, and sheer will to succeed.

Jul 2019

29 min 33 sec

Gary Keller went from aspiring rock musician to leader of one of the most innovative companies in real estate. Think Like A CEO weaves a narrative of the business and life lessons Gary learned along the way, from developing business strategies, to hiring the right people, to developing a celebrated culture that truly puts people first.   Think Like A CEO season one launches July 8th. Subscribe in Apple Podcasts, Spotify, or wherever you typically get your podcasts.

Jun 2019

1 min 55 sec