The Creative Influencer

Jon Pfeiffer

The Creative Influencer is a bi-weekly podcast where we discuss all things creative with an emphasis on Influencers. It is hosted by Jon Pfeiffer, an entertainment attorney in Santa Monica, California.

Jon interviews influencers, creatives and the professionals who work with them.

Coming Soon...the First Season of The Creative Influencer
Trailer 2 min 38 sec

All Episodes

Minisode Five of Season Five. In this minisode, Jon answers a listener question about why they’re not making any money on TikkTok despite a high follower count and compares platform monetization rates. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Nov 10

2 min 53 sec

Episode Four of Season Five. We interview Joi Wade. Joi is a YouTuber, an entrepreneur, an author, co-host of a travel podcast, a recent graduate from University of Southern California—all on top of a day job! In Joi’s words, her YouTube channel and content sit at the crossroads of between beauty, education, and side hustling. Her channel has evolved as she’s evolved as a person, especially as she now navigates the transition from college to adult life. Joi shares some of her tricks for managing all of these projects and how she lives by the mantra “if you have an idea, just try it.” A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Oct 27

27 min 31 sec

Minisode Four of Season Five. In this minisode, Jon details the ongoing legal uncertainties around NIL deal-making for college athletes. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Oct 13

6 min 6 sec

Minisode Three of Season Five. Jon discusses the influx of dealmaking in just the first three months of student athletes being able to be paid for their name, image and likeness. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Oct 6

3 min 16 sec

Episode Three of Season Five. We interview Taylor Rochestie. Taylor is the author of A New 20/20 Vision: Cultivate Joy, Reprogram your Mind, and Define a Life Through an Authentic Lens. And by the way, he is also a professional basketball player. Taylor shares his fascinating journey and insight about finding happiness in the 95 percent of life that we tend to ignore. He also talks about his use of social media in promoting his book and shifting his social media persona and posts from personal to public-facing. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Sep 29

30 min 18 sec

Minisode Two of Season Five. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses Instagram’s new age verification requirements and what parents and users should know. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Sep 22

4 min 5 sec

Episode Two of Season Five. We interview Rebecca Hulse. Rebeca is a speaker and author who is “in the business of change.” She recently published the book Rebellious Rituals, a personal development guide for creatives to nurture their work and themselves through routines that help foster their creative process. Rebecca shares some of the lessons and insight she has learned on her journey traveling the world, coaching thousands of creatives on finding success in their work. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Sep 2

29 min 21 sec

Minisode 1 of Season 5.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon answers a listener’s question about disclosures. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Aug 25

2 min 19 sec

Episode One of Season Five. We interview Alivia D’Andrea. Alivia has over 2.25 million YouTube subscribers and creates videos about food, self-improvement and the delightfully, chaotic adventures of a girl in progress. Alivia shares her advice and thoughts on creating engaging content and how her YouTube channel has matured in tandem with her own personal growth. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Aug 18

27 min 16 sec

We are excited to announce the launch of Season Five of The Creative Influencer podcast. This is going to be a great season. Our guests this season are wide ranging—from YouTube stars, to politicians to authors. Stay tuned, this will be fun.

Aug 11

1 min 56 sec

Episode One Hundred. Jon takes a look back at some of the highlights of the past four seasons and presents a Top Ten List of the most interesting moments from our first 100 episodes: A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Jul 7

49 min 42 sec

Minisode Fourteen of Season Four. In this minisode, Jon outlines best practices for a student athlete to develop their brand and build a following, with practical tips and suggestions. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Jun 23

7 min 43 sec

Episode Twelve of Season Four. We interview Elise Brisco. Dr. Brisco is a health and wellness influencer who uses her background as an integrative optometrist and a clinical homeopath, to promote holistic and healthy aging. Elise is also preparing to compete as a contestant in the Miss California United States Pageant in August 2021 and will be break ground as the oldest contestant in the pageant. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Jun 16

36 min 29 sec

Minisode Thirteen of Season Four. In this minisode, Jon discusses the steps that student athletes should take now to clean up their social media so that they are ready for Brand deals as influencers. But this is also required listening (or reading here) for all influencers, as everyone should follow these rules of the road. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Jun 9

6 min 24 sec

Minisode Twelve of Season Four. In this minisode, Jon takes a closer look at what you cannot do under the rules for the commercial use of a student athlete’s name, image and likeness that the NCAA plans to pass in the next few weeks. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

May 26

6 min 12 sec

Minisode Eleven of Season Four. In this minisode, Jon takes a closer look at what is allowed under the rules for the commercial use of a student athlete’s name, image and likeness that the NCAA plans to vote on (and likely pass) in the next few weeks. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

May 20

4 min 38 sec

Minisode Ten of Season Four. In this minisode, Jon returns to his series on college athletes being able to profit from their name image and likeness and discusses the NCAA’s recent decision to move forward with their rules before state laws take effect. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

May 12

5 min 6 sec

Episode Eleven of Season Four. We interview Rebecca Otis Leder. Rebecca is the author of KNOCK – How to Open Doors and Build Career Relationships that Matter. Knock is a great book regardless of where you are on your career path. It provides a five-step plan to making lasting connections. Knock should be required reading for every influencer that wants to connect with a brand! A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Apr 21

35 min 59 sec

Minisode Nine of Season Four. In this minisode, Jon looks more closely at some of the pros and cons of the new agreement from the Screen Actors’ Guild of America covering content created by influencers. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Apr 14

6 min 28 sec

Episode Ten of Season Four. We interview Justin Kline. Justin is the co-founder of Markerly, a marketing company and an influencer marketing software platform that helps influencers connect with Fortune 500 companies. Justin shares his experience working with Influencers on projects with companies like Nike, Coca-Cola and Budweiser. We also talk about how influencer marketing has evolved since Markerly was founded in 2012 and Justin’s insight into future trends. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Apr 7

35 min 29 sec

Minisode Eight of Season Four. In this minisode, Jon provides an overview of the new agreement from the Screen Actors’ Guild of America covering content created by influencers when they are paid to advertise products or services. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Mar 31

6 min 17 sec

Minisode Seven of Season Four. In this minisode, Jon continues his series on college athletes being able to profit from their name image and likeness and takes a deeper dive on the Power Five’s position and how conferences and schools are lobbying on the issue. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Mar 17

7 min 40 sec

Episode Nine of Season Four. We interview Beto O’Rourke. Beto represented Texas's 16th congressional district in the United States House of Representatives from 2013 to 2019. Beto came to national political prominence during his 2018 campaign for U.S. Senate, which he narrowly lost to Republican incumbent Ted Cruz, but also set a new standard in politics for his grassroots use of social media during his campaign. After seeking the 2020 Democratic nomination for U.S. President, Beto created Powered By People, an organization with the mission to reach eligible Texas voters to register, vote and volunteer. Beto has been described as understanding how to use social media as an influencer and not as a politician. He shares his thoughts on the positive democratizing effect of social media, how it can be used as for powerful purposes such as facilitating help, assistance and organizing. He also talks about his views on politics in general, as well as his viral live-streamed road trip across the country with Will Hurd. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Mar 10

52 min 35 sec

Minisode Six of Season Four. In this minisode, Jon takes a deeper dive on the proposed federal legislation on college athletes profiting from their name, image and likeness. There are currently six bills that have been proposed in the House and Senate. Each has their own twist but there are common themes to all of them, which Jon outlines and discusses. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Mar 3

7 min 57 sec

Episode Eight of Season Four. We interview Justin Blaney. Justin is an adjunct professor at the University of Washington Michael G. Foster School of Business where he teaches a course on influencer marketing. Justin is also the bestselling author of 15 books. His latest book is titled “Will post for profit – how brands and influencers are cashing in on social media.” The book provides a great blueprint for influencers to grow their following. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Feb 24

38 min 26 sec

Minisode Five of Season Four. In this minisode, Jon takes a deep dive into the case involving the NCAA that is now in front of the Supreme Court that has implications on the ability for college athletes to monetize their name image and likeness and provides a few predictions. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Feb 17

7 min 23 sec

Episode Seven of Season Four. We interview Adi Kunalic. Adi is the co-founder of Opendorse, the platform used by professional athletes and now college athletes to measure engagement metrics and easily post sponsored content on Social Media. Opendorse makes it incredibly easy for brands and influencers to make deals. Adi shares his personal experience as a college athlete and kicker in the NFL, and how that journey led him to create Opendorse—first as a way to help his teammates calculate their worth on social media, and now as the leading platform for brand and endorsement deals for influencers. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Feb 3

49 min 53 sec

Minisode Four of Season Four. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the NCAA’s decision to delay the vote to allow student athletes to profit from their name, image and likeness and where we go from here. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Jan 27

5 min

Episode Six of Season Four. We interview Garrett Klassy. Garrett is the Senior Deputy Athletic Director for the University of Nebraska. In his role, Garrett has been intimately involved in implementing the “Ready Now” program which helps student athletes craft and manage their personal brands on Social Media. It is the first ever NCAA program to embrace social media and incorporate the development of branding into the life skills training and support that students receive. Garrett shares his thoughts on this new approach to training college athletes on using social media—specifically how instead of telling students what not to do, they are training them on best practices, which are applicable to all influencers. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Jan 20

38 min 44 sec

Episode Five of Season Four. We interview Matthew Dicks. Matthew is a bestselling author, podcaster and teacher. He is also a great storyteller. Matthew is 45-time Moth StorySLAM champion and a 6-time Moth GrandSLAM champion. He has written a book called “Storyworthy” which gives us the tools to tell better stories. If you are an influencer, Matthew tells us about a technique called Homework for Life. If you do Homework for Life will never run out of ideas for future videos. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Jan 7

42 min 13 sec

Episode Four of Season Four. We interview Niel Robertson. Niel is the cofounder of influencer.co, which can be described as LinkedIn for influencers and creators. Influencer.co makes it easy for influencers to monetize their posts in one central place. It also connects brands with creatives and their managers. And, as an added benefit, it has a ton of helpful resources for influencer marketing. We take a deep dive into Niel’s predictions for the different social media platforms, and you will we surprised at where he thinks things are going. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Nov 2020

39 min 44 sec

Minisode Three of Season Four.  In this special update to our minisode last season about the NCAA making changes to start to allow for student athletes to profit off of their likeness on Instagram and YouTube, Jon discusses how universities and their athletic departments are taking advantage of social media as a recruiting tool for these new student athlete influencers. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Nov 2020

3 min 50 sec

Episode Three of Season Four.  This is special episode that breaks with our usual Q&A format.  Jon Pfeiffer and Niel Robertson appeared on a panel to discuss Influencer Collaborations – Dos & Don’ts for Influencer Talks presented by the Summit Spot on October 8, 2020. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Nov 2020

1 hr 3 min

Minisode Two of Season Four.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon talks about how and when you can sue for emotional damages for extreme content on YouTube and other social media platforms. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Nov 2020

4 min 2 sec

Episode Two of Season Four. We interview Kamla Pande. Kamla is the founder of Moondust Management, a full-service talent management company for digital-first entrepreneurs and personalities. Kamla shares some of her clients’ secrets to success, her very interesting journey helping influencers grow their businesses, and thoughts about were things will go in the future. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Oct 2020

36 min 57 sec

Minisode One of Season Four.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon talks about Instagram Reels and whether or not it is a true TikTok killer. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Oct 2020

4 min 15 sec

Episode One of Season Four. We interview Neal Schaffer. Neal is a global keynote speaker, university educator, social media agency owner, social media strategy consultant and the author of “The Age of Influence, the power of influencers to elevate your brand.” This is his fourth book and we take a deep dive into influencer marketing. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Oct 2020

56 min 20 sec

We are excited to announce the launch of Season Four of The Creative Influencer podcast. This is going to be a great season. Our guests this season are wide ranging—from YouTube stars, to politicians to authors. Stay tuned, this will be fun.

Oct 2020

1 min 39 sec

Minisode Twenty-one of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon answer’s Paul’s question about the new lobbying group called the American Influencer Council and why influencers need a lobbyist. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Aug 2020

3 min 56 sec

Episode Seven of Season Three. We interview Rena Owen. Rena is a published author and an actor, currently playing a role on the hit television series, Siren. She is also one of only six actors in the world who have worked with both George Lucas and Steven Spielberg—and the only female on that short list. Rena shares her use of social media as a creative, both how she uses it to connect with her audience now, and how that’s changed over the years. She also discusses the unique path that brought her to acting and what keeps her motivated as a 35-year veteran of the industry. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Aug 2020

42 min 4 sec

Minisode Twenty of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses how TikTok’s under even more fire now, as countries are considering banning the app completely and major Influencers are quitting the platform altogether. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Jul 2020

4 min 47 sec

Minisode Nineteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon explores a few great tools and services you can use to quickly produce and distribute content. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Jul 2020

4 min 38 sec

Minisode Eighteen of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this special follow-up minisode to episode four of season two, Jon discusses how Cobra Kai is leaving YouTube for Netflix and what that means for YouTube’s premium originals strategy. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Jul 2020

2 min 37 sec

Minisode Seventeen of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon talks about a new feature on YouTube and how to add it to your videos. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Jun 2020

3 min 59 sec

Episode Six of Season Three. We interview Sydney Serena. Sydney is a YouTuber and Influencer with over 2 million followers. Sydney shares her extraordinary journey of moving from Minnesota to Los Angeles to pursue her dreams. She tells us about her growth and vision for the future and at the end of the interview, makes a big announcement! A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Jun 2020

37 min 33 sec

Minisode Sixteen of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon goes into the details of Instagram’s recent announcement that it will introduce two new features to allow influencers a way to profit directly off their videos. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Jun 2020

4 min 3 sec

Minisode Fifteen of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon talks about Instagram Checkout and Target’s recent arrival to the service as a predictor for things to come in the new world of “social media retailing.” A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

May 2020

3 min 25 sec

Minisode Fourteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this special follow up minisode, Jon discusses Children’s privacy concerns around TikTok. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

May 2020

3 min 36 sec

Minisode Thirteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this special follow-up minisode to last week’s question, Jon discusses how the talent agency CAA just signed a major Virtual Influencer and implications for truth in advertising. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

May 2020

3 min 44 sec

Minisode Twelve of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses the rise of fake avatars and the use of Artificial Intelligence as the new frontier of Influencer marketing. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/ The two articles on deepfakes that Jon mentions in this episode: Social Consequences of Deepfakes: https://www.pfeifferlaw.com/entertainment-law-blog/social-consequences-of-deepfakes Economic Consequences of Deepfakes: https://www.pfeifferlaw.com/entertainment-law-blog/economic-consequences-of-deepfakes

May 2020

4 min 33 sec