#THEBIGLIFT

By Webtrends Optimize

The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.

  1. 1.
    Series 2 Episode 4 - A tale of two marketers, from colleagues to life-long friends
    39:23
  2. 2.
    Series 2 Episode 3 - What is Digital Optimisation and why is it important?
    35:00
  3. 3.
    Series 2 Episode 2 - The Demise of the third Party Cookie- Good or Bad?
    32:10
  4. 4.
    S2: Episode 1 - Marketing at Different Ends of the Spectrum
    31:09
  5. 5.
    Episode 20 - Can you still be passionate about Experimentation after 20+ years?
    36:08
  6. 6.
    Episode 19 - Digital Marketing: Science or Art?
    31:04
  7. 7.
    Episode 18 - Could Dragonfly AI take the guesswork out of creating effective and engaging content?
    35:02
  8. 8.
    Episode 17 - Is using an interim CMO the best way to implement marketing trnsformation?
    35:08

Listen to #THEBIGLIFT now.

Listen to #THEBIGLIFT in full in the Spotify app