Sounds Profitable - Podcast Adtech & Advertising

Bryan Barletta - Podnews

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits.

Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I’ll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well… make more money as more money from advertising pours into podcasting. That Sounds Profitable, right?

All Episodes

Bryan's family is a bit under the weather, so we've taken the week off. But this gap in programming has allowed us to replay one of our favorite episodes, with guest Marcus dePaula, discussing how your current audio equipment influences how people perceive you in modern business. Cheers everyone!Marcus dePaula of Podcast Audio Labhttps://soundsprofitable.com/update/audio-quality-and-your-brandCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!

Nov 29

37 min 2 sec

Does your podcast need to be monetized? Or can it just be a fun hobby? And does the normal road to monetization fit what you're looking for, or should you be looking into alternate means? Listen as hosts Bryan and Arielle, and guest Alban Brooke, discuss the differences you should distinguish, and the data behind those decisions.Alban Brooke of Buzzsprouthttps://soundsprofitable.com/update/anchor-serious-ad-channelCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!

Nov 22

38 min 11 sec

Sometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company needs, at a more fair price. Arielle and Bryan talk with James Avery of Kevel about how it's even more than buy vs build with podcast technology, in that is should be "buy and then build upon".James Avery of Kevelhttps://soundsprofitable.com/update/buy-vs-buildCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!Join the private feed! https://soundsprofitable.supercast.com

Nov 15

36 min 38 sec

What's the difference between a synthetic voice and a deep fake? And what's the most ethical way to use this amazing technology? Sean King joins hosts Bryan Barletta and Arielle Nissenblatt to discuss the future of synthetic voices, and Sounds Profitable's recent foray into the Spanish language.Sean King of Veritone Onehttps://soundsprofitable.com/update/sounds-proftable-in-spanishCheck out the Open Voice NetworkCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!

Nov 8

41 min 2 sec

Pete Birsinger joins us to talk about the benefits of a Sounds Profitable Product Deepdive, and why Podscribe has been such a huge supporter.Pete Birsinger of Podscribehttps://soundsprofitable.com/update/deepdive-into-adtechCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the private feed! https://soundsprofitable.supercast.comSend us messages with Yappa!

Nov 1

37 min 9 sec

Lets learn about lift reports and audience insights, and what those can do for you and your company.Megan Johnson of Podsightshttps://soundsprofitable.com/update/audience-insightsCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!

Oct 25

33 min 11 sec

Check out this Bonus Article featuring the synthetic voices of James Cridland of Podnews and Evo Terra of Podcast Pontifications!Here's the article: https://soundsprofitable.com/update/sounds-proftable-in-spanishMARVEL.ai: https://www.veritone.com/applications/marvelai/Join us for more narrated articles!: https://soundsprofitable.supercast.tech/

Oct 14

11 min 17 sec

Sounds Profitable chats with Claire Fanning about the IAB fall podcast UpFronts, and how you should be capitalizing on what we've learned.Claire Fanning of SXM Mediahttps://soundsprofitable.com/update/programmatic-podcast-ads-upfrontCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

Oct 11

53 min 14 sec

Join Bryan and new cohost Arielle Nissenblatt as they discuss what's coming in Season Two of Sounds Profitable.___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

Oct 4

19 min 28 sec

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.For the month of September I wanted to share with you four episodes you may have missed. And of course, ask you to please take our survey, at podcast.study/soundsprofitable . Without your feedback, we couldn't have made the improvements we're planning.Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.Key Links:Tom Webster of Edison ResearchArticle:https://soundsprofitable.com/update/brand-lift-studies-----Send us answers to Tom’s questions at bryan@soundsprofitable.com using the Subject “Episode 18”. Make sure to answer all 3 questions, and include your address so we can send you a sticker!“What section of the library would you find Sounds Profitable under?”“Do you think this show is popular?”“If Sounds Profitable were to die tomorrow, what would you miss the most about it?”___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

Sep 26

30 min 24 sec

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.For the month of September I wanted to share with you four episodes you may have missed. And of course, ask you to please take our survey, at podcast.study/soundsprofitable . Without your feedback, we couldn't have made the improvements we're planning.Key Links:Matt Drengler of PodsightsArticles:https://soundsprofitable.com/update/understanding-podcast-lift-reports https://soundsprofitable.com/update/understanding-podcast-lift-reports-2 -----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

Sep 19

32 min 29 sec

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.For the month of September I wanted to share with you four episodes you may have missed. And of course, ask you to please take our survey, at podcast.study/soundsprofitable . Without your feedback, we couldn't have made the improvements we're planning.Heather Osgood of True Native Media and I really explored the value of dynamic ad insertion and why every publisher should be focused on implementing it. Heather was one of the first people to have me on her podcast, The Podcast Advertising Playbook, and I'm always excited to talk more about podcast ad tech with her.Key Links:Heather Osgood of True Native MediaArticle: https://soundsprofitable.com/update/dai-for-podcasting-----Is DAI actually free to use? (spoiler, it’s not).-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler Media|Special thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

Sep 12

35 min 36 sec

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September I wanted to share with you four episodes you may have missed, and of course, ask you to please take our survey at podcast.study/soundsprofitable. Without your feedback we couldn't have made the improvements we're planning, so please keep it coming.Moomal Shaikh of Oracle Moat joined me in March, 2021, and we had an absolutely amazing conversation about brands safety. Insight from outside of the podcast industry is absolutely how we're going to grow so definitely check this episode out.Key Links:Moomal Shaikh of Oracle MoatArticle:https://soundsprofitable.com/update/podcasting-brand-safety-----Brand Safety can only get better with less exclusion and more inclusion.-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!Take our survey!: podcast.study/soundsprofitable

Sep 5

29 min 26 sec

Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian Powell to talk about the ins and outs of making a podcast, and what they’ve learned for Season 2.Key Links:Evo Terra of Simpler Media ProductionsIan Powell of Ian Powell AudioArticle: https://soundsprofitable.com/update/finally-a-podcastCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!podcast.study/soundsprofitableSend us messages with Yappa!

Aug 29

35 min 38 sec

There’s two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue they need to keep their visions going, by getting them good attribution.Key Links:Omer Jilani of ClaritasArticle: https://soundsprofitable.com/update/tracking-podcast-ad-performance---- ___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!podcast.study/soundsprofitableSend us messages with Yappa!

Aug 22

32 min 3 sec

What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out.Key Links:Stew Redwine of Oxford RoadArticle: https://soundsprofitable.com/update/copywriting-ads-that-sell-----Which ad was your favorite? ___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!podcast.study/soundsprofitableSend us messages with Yappa!

Aug 15

55 min 56 sec

Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is sometimes overlooked because we're taught that what the company sells and the education they provide are too intertwined. It’s hard to sort out sales and marketing from universally valuable data.So we want to highlight those bits of brilliance, and put a spotlight on these incredible ideas and excellent educational resources. This month we're talking with Dave Zohrob, CEO of Chartable, about an amazing study they did looking into Branded Podcasts.Link to Dave's Study: https://chartable.com/blog/why-branded-podcasts-are-exploding-and-why-we-built-chartable-for-brandsTake our survey! Get free stickers, and a chance to win a free consultation with Bryan!podcast.study/soundsprofitable

Aug 8

42 min 13 sec

We’ve been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this technology is the future of podcast ad tech, and how more people should be working creatively to adopt it.Key Links:Brian Sherman of A Million AdsArticle: https://soundsprofitable.com/update/how-dynamic-ad-insertion-works-----How would you incorporate DAI or DAC into your podcast? ___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!podcast.study/soundsprofitableSend us messages with Yappa!

Aug 1

31 min 4 sec

Are you listening to our Supercast Feed? Good! Are you not? Why not? It’s free! And Jason Sew Hoy is here to explain why joining the feed is good for you and us!Key Links:Jason Sew Hoy of SupercastArticle: https://soundsprofitable.com/update/premium-blend-----soundsprofitable.supercast.com ___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/TAKE THE SURVEY! podcast.study/soundsprofitableSend us messages with Yappa!

Jul 25

34 min 31 sec

How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix-analytics for the everyman.Key Links:Karo Chakhlasyan of ChartableArticle: https://soundsprofitable.com/update/prefix-analytics-----Are you using prefix analytics?___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!Take the survey! Get free stickers!podcast.study/soundsprofitable

Jul 18

37 min 32 sec

Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and she has the study to prove it.Key Links:Juleyka Lantigua-Williams of Lantigua Williams & CoArticle: https://soundsprofitable.com/update/podcasting-metrics-meaningful-----Do you know how to access your podcasts listen-through rates?___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

Jul 11

32 min 37 sec

Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang.Key Links:Twila Dang of Matriarch Digital MediaArticle: https://soundsprofitable.com/update/we-need-more-women-working-adtech-----How are you promoting diversity? How are you helping out your peers and employees?___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

Jul 4

48 min

Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future.Key Links:Donelle Brown of AdLargeArticle: https://soundsprofitable.com/update/up-next-podcast-upfront-----How are you educating your team? Are you encouraging innovation?___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

Jun 27

27 min 46 sec

Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.Key Links:Jordan HarbingerArticle: https://soundsprofitable.com/update/host-read-ads -----Do you think the system is flawed? What are you doing to grow your audience?___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

Jun 13

37 min 46 sec

Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.Key Links:Tom Webster of Edison ResearchArticle:https://soundsprofitable.com/update/brand-lift-studies -----Send us answers to Tom’s questions at bryan@soundsprofitable.com using the Subject “Episode 18”. Make sure to answer all 3 questions, and include your address so we can send you a sticker!“What section of the library would you find Sounds Profitable under?”“Do you think this show is popular?”“If Sounds Profitable were to die tomorrow, what would you miss the most about it?”___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

Jun 6

37 min 44 sec

Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how you want the honest truth from about attribution.Key Links:Matt Drengler of PodsightsArticles:https://soundsprofitable.com/update/understanding-podcast-lift-reports https://soundsprofitable.com/update/understanding-podcast-lift-reports-2 -----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

May 30

39 min 13 sec

The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is already in need of updates. But that’s the goal of the Podscape. To help people understand the big picture, and to keep us all aware of what’s happening in this ever growing environment.Key Links:John Goforth and Cameron Hendrix of Magellan AIArticle: https://soundsprofitable.com/update/podscape-podcasting-landscape-----The Podscape will only ever have a finalized version when podcasting ends. .-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

May 23

32 min 41 sec

If you listen to Sounds Profitable, you listen to DAI. It’s an amazing tool which allows you to basically assemble the lego blocks of a podcast, and swap and replace things at any point in the future. Building your podcast towards DAI is easy, and should be on everyones mind. Heather Osgood speaks with me on the subject, and we talk about why DAI is the right way to go.Key Links:Heather Osgood of True Native MediaArticle: https://soundsprofitable.com/update/dai-for-podcasting-----Is DAI actually free to use? (spoiler, it’s not).-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

May 16

41 min 24 sec

Spotify isn’t ending the world. They’re acquiring quite a few properties, and are obviously big and imposing on the landscape, but I believe that they’re not actively killing the podcasting dream. But how far they have to go to do that is open to debate. A debate we have on this episode.Key Links:Nick Hilton of Podot PodsArticle: https://soundsprofitable.com/update/spotify-megaphone-deal-----Are Boston Dynamic Robots going to kill us? Or be cool friends?-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

May 2

31 min 52 sec

Getting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they know there’s an ad waiting for them at the end? Dane Cardiel of Simplecast joins us to talk about rebranding post-roll, and figuring out ways to use DCI to make your podcast better.Key Links:Dane Cardiel of SimplecastArticle: https://soundsprofitable.com/update/postroll-ads-are-garbage-----How much is too many ads? And what ads work best for keeping listeners interested?-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

Apr 25

35 min 31 sec

Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck.Key Links:Jay Green of Cadence13Article: https://soundsprofitable.com/update/targeting-by-demographic-----What is a digital household exactly? And what’s the best way to figure out who is actually listening to your podcast in that household?-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

Apr 18

30 min 37 sec

Spotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop them. Join host Bryan Barletta and guest Griffin Caprio as they discuss the future of audio, and what it means to you.Key Links:Griffin CaprioArticle: https://soundsprofitable.com/update/spotify-is-in-it-to-win-it-----Is Podcasting still going to be called Podcasting? How far can that definition be stretched?-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa

Apr 11

32 min 26 sec

Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data collection. Is there an ethical way to get data? And if so, how do we make sure our podcasts are acting ethically?Key Links:Jack Rhysider of Darknet DiariesArticle: https://soundsprofitable.com/update/privacy-solutions-----What’s the difference between tracking and data collection? Can private feeds provide what major hosting platforms can’t?-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!

Apr 4

39 min 33 sec

Our second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we learn from these other countries, and is a more global mindset needed for the future of podcast marketing?Key Links:Sarah Toporoff of PodinstallArticle:https://soundsprofitable.com/update/france-podcast-measurement-----Why are we missing out on these markets? And how can we learn to utilize what they’re teaching us?-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin our Premium Feed! https://soundsprofitable.supercast.tech/

Mar 28

35 min 5 sec

IPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom infrastructure of India is showing us. What are we doing to access those 120 million listeners who are currently being left out?Key Links:Tom Barasso of PodLPArticle:https://soundsprofitable.com/update/ipv6-and-india-for-podcasts-----How is the IABv2 working towards utilizing the power of IPv6? What struggles will podcasting have in countries where IPv6 is the main source of addressing?-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin our Premium Feed! https://soundsprofitable.supercast.tech/

Mar 21

29 min 16 sec

Programmatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out the ins and outs of Programmatic Advertising with this episode.Key Links:Benjamin Masse of Triton DigitalArticle: https://soundsprofitable.com/update/programmatic-advertising-for-podcasts-----Is Programmatic Advertising your backup plan? Or your main course of action?-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin our Premium Feed! https://soundsprofitable.supercast.tech/

Mar 14

31 min 12 sec

Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets where their inventory would succeed. What’s the future of Brand Safety look like?Key Links:Moomal Shaikh of Oracle MoatArticle:https://soundsprofitable.com/update/podcasting-brand-safety-----Brand Safety can only get better with less exclusion and more inclusion.-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaJoin our Premium Feed! https://soundsprofitable.supercast.tech/

Mar 7

34 min 12 sec

Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience is being misidentified, and where does the industry go from here?Key Links:James Cridland of PodnewsArticle:https://soundsprofitable.com/update/rss-useragents-----How does refining our data improve our targeting? And why isn’t everyone doing this?-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaJoin our Premium Feed! https://soundsprofitable.supercast.tech/

Feb 28

32 min 51 sec

OPAWG is working to build tools to help create a more accessible podcasting community, and is working with creators to make high fees and gatekeeping a thing of the past.Key Links:Mark Steadman of Podiant and founder of OPAWGArticle: https://soundsprofitable.com/update/opawg-user-agents-----Why does tracking user agents as a community work better? What is OPAWG doing to standardize these agents? And what does OPAWG hope to achieve in the future?-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaJoin our Premium Feed! https://soundsprofitable.supercast.tech/

Feb 21

32 min 39 sec

How does the loss of digital ID impact podcast advertising? Does it really matter for podcasting, or will evening the playing field between digital and podcast advertising impact how we gather data?Key Links:Rishabh Jain formerly of LiveRampArticle: https://soundsprofitable.com/update/apple-privacy-and-podcastingHow do we responsibly manage data stewardship? Does users’ agency to choose whether or not to be tracked by third party apps affect data collection? What data do we need to target users, and what can we do with the data we get currently?-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaJoin our Premium Feed! https://soundsprofitable.supercast.tech/

Feb 14

29 min 41 sec

Was the Apple Watch double dipping numbers on podcast downloads? Did the IAB do anything to fix it? Does the fix actually help?Key Links:Dave Zohrob of ChartableArticle: https://soundsprofitable.com/update/apple-watch-os-downloads-----Download numbers are an incredibly important metric, but how can we regulate their legitimacy? Dave Zohrob and Chartable have answers, and Bryan is more than eager to talk about the good practices of advertisers, as well as the bad.-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaJoin our Premium Feed! https://soundsprofitable.supercast.tech/

Feb 7

29 min 57 sec

In the world of advertising and marketing, geotargeting is an incredibly important tool. But where is geotargeting going? What’s the next stage of this tool?Key Links:Jason Hanson of WrapifyArticle: Geolocation Misses The Mark In Podcast Targeting------Like podcasters running geotargeted advertising campaigns, Wrapify has to combine a large sample size with mobile device IDs to prove their worth. Did the right audience encounter the ad? Did the exposed consumers take the intended action? And how much can we rely on the accuracy of an IP address?Advertisers and marketers try—and fail—to boil all advertising down to the same thing. But as Jason says, every medium serves its own purpose and informs the buyer’s journey. Local advertising—especially hyper-local advertising that podcast can provide—plays an important role. But it’s important that we not over-reach with its capabilities.Podcasts ads aren’t the same as digital. Podcast ads aren’t the same ad radio. Podcast advertising is a worthy channel that can and does stand on its own, while also supporting other larger campaigns.-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaJoin our Premium Feed! https://soundsprofitable.supercast.tech/

Jan 31

32 min 12 sec