The Money Shot

Damien Fogg

You're listening to The Money Shot Podcast with Damien Fogg, Making personal finance and investing easy to understand, less intimidating and even bordering on fun.

All Episodes

We're not just talking about fake it til you make it, but instead actually provide a solid tip on how you can increase both your competence and your confidence.  It's near the end of the episode if you are getting bored, but there's some gold in the rest of the episode too.  And yes, I know, Anna is here again. I think she's lost and forgotten where she lives. 

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Nov 24

22 min 18 sec

The tie is dead. Burn your bras!  It turns out, neither of us has good fashion sense, but we can see a benefit to wearing office stuff sometimes. What do you think? Do you wear fancy things to make you feel fancy? Worky things to feel worky? Sleepy things to feel sleepy? Does what you wear affect your performance.  None of these topics are discussed in this episode, but we talk about clothes and stuff. 

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Nov 21

19 min 15 sec

$1 trillion is a lot of money. $2 trillion is a ridiculous sum of money. $2.76 trillion is what the world thought Apple was worth whenever we recorded this podcast episode.  That is insane. So in this episode we look at how you value a company, and then get interrupted and I think we forgot to continue later... ah well, there's nobody listening anyway.  Hi Jess!

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Nov 19

13 min 34 sec

Why do people write books?  What's the point? Is it worth it? Should you bother? All these questions and more will probably not be answered in this episode, but I did release a book today so go search for my name on Amazon and buy it.  kthxbi x

Oct 28

20 min 24 sec

We finally got rid of Anna and managed to record a podcast on our own. So we discussed whether or not being paid a bonus makes a big difference to staff recruitment and retention.  Fun eh?

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Oct 28

21 min 53 sec

Who knows what was in the business news this week, but somehow we got onto delegation. And Damien for some reason went full maniac and decided he was brilliant at it, so that's how we pick episodes now.  If you are keen to know what processes we go through - AND OUR SPECIAL GUEST STAR - goes about delegating, then listen away. 

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Oct 12

19 min 10 sec

Someone stole my motorbike! :-(  But once I get over that, we chat about the strategy behind John Lewis converting a bunch of their shops into housing. We then look at the fact they are going to offer the houses with John Lewis furniture, to increase the perceived value of the end product.  How can you do something similar? How I asks ya?!

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Sep 13

20 min 25 sec

Binance got a slapping from the FCA (ages ago to be fair), but it made us think of regulations and complying with them as a SME owner. We discuss which laws we break with a worrying frequency, and you can hear all about how Roger kept the UK safe from harm... in a really camp way. 

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Sep 11

32 min 43 sec

Is a business meant to act with a sense of moral obligation?  Is a company supposed to be "good", or is it just meant to make money? What ya reckon - and who do you think is for or against a company being a good moral entity? Answers on a postcard!

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Aug 25

23 min 27 sec

Bit late to the party, cos we're talking about Jeffery Bezos announcing he was going into space... he's now been. Ah well. We weren't interested then, we aren't that interested now either.  But what we are interested in is how we can make strategic decisions using a framework so we're consistent.  It also lets you delegate decisions to others, and stand a reasonable chance that they make the same decision you would, if not better.  So yeah, there's that too. 

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Aug 8

22 min 46 sec

So some banks are thinking about sharing a branch, so Monday - HSBC, Tuesday - NatWest, etc.  Would this work for you? Is this a great idea? How can you implement something like this in your business? You're just going to have to listen, aren't you!

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Jul 27

17 min 27 sec

So turns out I'm just really slow at editing some things and uploading them. So these were our thoughts on post-pandemic spending, which I still think is pretty relevant today and for the rest of the year.  Listen in on how to take advantage of the trillions of monies sloshing around looking for a home.  Maybe it could be your pocket? Maybe... 

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Jul 23

23 min 2 sec

So today we have a guest on the podcast! You'll have to listen to find out who, but we make them talk about how we can learn from the Mark Zuckerburg news that he's (unsurprisingly I guess) a massive controlling megalomaniac still within Facebook.  When should / can you start to delegate, and how should you go about it? Also, write in on what you want the titles to say, cos Roger thinks my titles are shit. 

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Jul 20

19 min 38 sec

We, as is our want, had some daft idea and decided to make it a thing. We had fun playing with the process along the way, so thought we'd document it for you lovely people too.  But we breakdown what you really need to be doing in order to get your idea into a product or service, that has the potential to make you an official entrepreneur!

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Jul 12

14 min 34 sec

Inspired by sleazy politicians, we're looking at how you can leverage your networks to maximum personal advantage. Coming from an anti-social psychopath and the friendliest puppy in human form, it's an interesting take on how to work with other humans.  Also though, how the frig did we do 30 episodes? I've got about 8 still left to edit as well. Sheesh, we're on fire! If anyone has any recommendations for a new name for this podcast, I kind of feel like 'The Money Shot' is over with now... what do you think? Answers on a postcard!

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Jul 9

15 min 44 sec

Today we chat about mentors and coaches and stuff like that. Do we have them? Did we ever have them? Are they useful? How do you go about finding one? Should you bother? It's not so much something that came up in the news, but we don't like to be restricted by our own episode plans. We're just mavericks like that. Deal with it. 

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Jun 25

30 min 37 sec

So people went on strike, which somehow got us onto the topic of when you should make hires in order to scale your business.  We looked at strategic and tactical hires, and how to go about deciding when is the best time to hire.  I reckon it'll be an actually useful episode this one. Probably. Maybe. 

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Jun 21

18 min 38 sec

Change of scenery today for us, we recorded from Casa del Thornton. We tried to figure out how much tax we both think is fair, and then honestly, went a bit off piste cos we were hammered.  I was on white wine. It was sunny out, and I'm a classy gal. Don't judge.  Anyway, tune in to find out what we had to say - I'll be listening back myself because Roger edited this episode and I can't remember it. X

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Jun 12

30 min 42 sec

An impromptu gathering turned into a podcast episode, and seeing how we had a Doc and a soon to be Doc with us, we decided to bully them about how worthwhile having further education actually is.  Rachael was very unhappy about being recorded, but think she stopped being freaked out by it after a few minutes. Jo turned into profesh Jo almost immediately.  Roger and I, maintained our status as just a pair of giggling bellends throughout.  You. Are. Welcome. 

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Jun 4

25 min 42 sec

Turns out we couldn't be arsed doing our normal intro & outro on this episode. Well, that's not true. Roger did an intro, but he sounded really depressed and sad, so I didn't want anyone else to have to listen to it.  These episodes are getting much easier to edit though. Which is helpful.  Almost seems like it shouldn't take so long to get them out into the world, doesn't it?  Fuck you.  Anyway - yeah, this is an episode about a thing. Listen to it, you dirty beast. 

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Jun 1

28 min 59 sec

Because someone (me) is really slow at getting episodes live, we are several weeks late now on this news story, but whatever.  Texas lost all it's power, :-(, but we're going to use it as an excuse to talk to you about infrastructure investment in your business. Putting time, effort and money into the unsexy areas of your company that will pay dividends in the long run. Or at least stop all the lights going out. 

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May 20

24 min

Personal brand or business brand? Are you cool enough to be a cult leader? Do you even want to be?  You'll have to tune in to find out what we think won't you?! We discuss Elon and his cult following and see how you can adapt his strategy for your SME. PS - sorry for the slightly more serious sounding start to this episode. I think we were sober.

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May 16

25 min 9 sec

If you thought some of our other episodes were useful... this episode will not be helpful. Like at all. Not even a little bit.   Today we share answers to random questions people asked us. We did no research, and I get 100% of my facts from nutters I watch on Tik Tok. So if you have kids who are absorbing facts at the moment, keep them away from this episode. It will make them dumber for hearing it.  But it was funny to record and funnier to share. Enjoy!

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May 8

27 min 51 sec

Today we're talking about L&G linking CEO pay to the ESG performance of the company, and we thought - for the lulz - we'd get the often mentioned Jenny to come along and give us her Scottish pearls of wisdom.  Don't worry, they stop being sickeningly nice to each other after the first couple of minutes. 

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Apr 30

20 min 40 sec

We talk for a wee while on this one. I've literally just edited it and I can't remember what we say.  It's probably good though. Or it's not.  Who cares. Listen and you'll love it. 

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Apr 27

23 min 47 sec

Deliveroo did an IPO the other day. Stupidly, we were both drunk and decided to throw money at it. Since recording it, we've watched the share price plummet.  Mega lols.  So not only is there a lesson you can use and apply to your business in this episode, there's a lesson here about investing while drunk.  Probably don't do it?

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Apr 20

13 min 7 sec

Looking very specifically at the pub industry, cos we're gasping for a pint outside with friends. But there could well be some take-aways for every small business owner in here... Or maybe it's just a heads-up for the drinkers amongst you as to what might happen in the first month or so once the world opens up again. We are available for sponsored meet-ups where you buy the drinks.  Roger likes beer and whisky. Damien likes cider and rum. Email us at GetUsHammered@theepinvestor.com  

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Apr 16

13 min

Whether 'tis nobler in the mind to suffer  the slings and arrows of outrageous customer acquisition strategies, Or to take arms against a sea of disgruntled customers And by opposing end them. Or something like that. Who knows. Mark, you might be the only one still reading this. Hey there! How's it going? Have you bought any more stupid GIFs yet?! 

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Apr 13

19 min 4 sec

A property fund has started giving people their money back after tying it up for over a year. Which triggered us to think about... "When someone pays you, is the money really yours?" So we thought we'd look at refund policies, and apparently it would inspire me to change mine to be less mean to people. Who'd have thought that'd be the route I went down?! Everyone. Everyone would think that. 

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Apr 9

19 min 29 sec

I think my strategy for dealing with haters online is brilliant. Apparently it's childish and bad.  You decide which of the alternative options is right for you and your business. And just accept it's going to happen, and I guess just forget about it and deal with it? I dunno. 

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Apr 6

17 min 27 sec

Today we're talking awards. Some of the ones you pay for, and some of the ones random people give you for being brilliant.  How useful are they? Do they work? Are they a scam? No prizes for guessing who is the most cynical out of the two of us. 

Mar 31

18 min 51 sec

Someone got Facebook cloned this week (well, like 2 or 3 weeks ago by the time you listen to this, but whatever), so we thought we'd look at how you can protect yourself from similar fates within your business.  Maybe you want to trademark something, or copyright it, or even get a patent. We'll go through them all and see which ones are worth it and which ones probably aren't. 

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Mar 26

15 min 39 sec

This is a good one. Not sure how, but we stumbled onto a really great episode topic today.  And the unfortunate thing is, while I'm writing this, I can't remember what it's about...  I promise. It's really good though.  OH YEAH! It's all about investing in your business during different economic market cycles. This is mega valuable if you can work it out and actually act on it during whatever cycle you're in.

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Mar 23

14 min 32 sec

You get some inside info from Raspberry Pi today, and we all learn how it applies to creating resilience within your business.  Nobody likes a business that fails for a stupid reason, so we're going to walk you through how you can assess your vulnerabilities and hopefully fix them.  Hopefully.

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Mar 18

15 min 1 sec

We're slowly getting into the groove, and we've decided on a new format for the episodes, so they are now going to be much more useful and applicable for people who we have decided are probably the ones listening in.  But, we're always open to user suggested content, so drop us a message if you have any topics you want us to cover. Cos we will. Cos we have no planning schedule at all. 

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Mar 15

17 min 22 sec

We wanted to do a quickfire Bitcoin round (as Roger said, repeatedly). We ended up covering quantitative easing and money supply issues.  But, yeah well, we were hammered by this point. 

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Mar 11

16 min 18 sec

Mostly we talk about VCs and SPACs, but we also cover what the most likely way of raising money if you're a regular company who isn't trying to become a unicorn.  Might prove helpful. Might be a bit depressing, or it might be motivating. Who knows?! Only you dear listener. 

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Mar 9

37 min 46 sec

This is an ask the audience to ask us a question. We were pretty liquored up by now. This adds zero value.  I do not apologise. But, there is a question for you at the end. Feel free to actually respond on that one. 

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Feb 13

15 min 49 sec

We decided to do an episode on data, and how companies use it to provide us with services, but also to steal our souls and convince us to do evil things.  Or, you know, probably not. Please don't sue me. 

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Feb 12

34 min 15 sec

This episode Roger threw at me with no warning, as becomes immediately apparent in the first 30 seconds... fortunately he has a bit more to say on the matter.  There's also a prediction over who the next President of the US will be.  You'll almost certainly not be bothered either way if you listen and find out, but you might be. So listen, find out. 

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Feb 4

27 min 54 sec

We had created another episode in between this one and the last, but the audio was utter dog sh1t, so we decided not to subject you to that. So instead feast your ears on this! We have a ramble about whether UBI could work, and if it was in place, what would people get up to with the spare time? Are we being douches by assuming people want to write a book? Who knows. Well, the people who listen will know. 

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Jan 28

28 min 9 sec

We intended to talk about Internet Marketing for an episode, but instead we went rogue and ended up talking about replacing universities with a group of content providers... hard to say how we ended up there. Best listen to find out, eh? The final episode of the year? Probably not, but certainly before Christmas. So Merry Christmas everyone!

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Dec 2020

40 min 23 sec

We decide to mock an industry and foretell their imminent doom in this episode. But as a fun twist, we have decided how future films will be selected. Pretty much all the films Roger picks will be Bond films. He's now a sponsored ambassador for the brand.  Or he really just likes broccoli. Hard to say which, to be honest. 

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Dec 2020

29 min 7 sec

Today the drunken pair discuss the acquisition of Slack by Salesforce and whether or not they think it was genius or daft. Not that Salesforce asked us our opinion or anything... but maybe they should have done! We also discuss the part porn plays in developing technology. It's all about the remote control dildos people. 

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Dec 2020

32 min 15 sec

A new format for The Money Shot podcast. Today I'm joined by one of my best friends, Roger Thornton and we take a look at various businesses to see what we'd do differently if we owned them.  There's even a business idea for someone to run with if you're feeling so inclined.  I won't lie, it's a bit meandering, but it's good fun. If you enjoyed this random episode, let me know and we can do many more. If you don't... ah well. 

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Dec 2020

28 min 57 sec

This podcast talks about how to get rid of bad debt fast, the steps you need to take and resources to help you move forward from that situation 

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Feb 2020

20 min 20 sec

Ex financial advisor Damien Fogg tells all about what independant financial advisors are, what they do and why you might need one. 

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Feb 2020

19 min 48 sec

Damien Fogg talks about things that we’re often told to do by the rich, but that in reality they either don’t do or in someway do it differently.

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Feb 2020

24 min 35 sec

Mark Simpson joins host Damien Fogg to discuss scaling a business as a digital nomad.

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Jan 2020

34 min 43 sec

Damien is talking all aboutpersonal and business taxes, turning an ordinarily boring topic into something... less boring and vaguely entertaining! 

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Jan 2020

24 min 24 sec