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Zesty Marketing Podcast

By Whitney Hahn | DigitalBard.com

Attraction and destination marketers explore the unique marketing challenges, successful tactics and emerging trends with host Whitney Hahn. Learn smart ways to engage guests and leverage technology while avoiding marketing pitfalls and shaking old habits.Each 25-30 minute episode features top marketing officers, PR specialists, tourism promoters and more, from places like Dollywood, The Newseum, The Public Theater, the Downtown Denver Partnership and Discover Lehigh Valley.Brought to you by the video marketers at Digital Bard. Clarify your goals, create the wow and become a guest magnet with Zesty Video Marketing. Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard.

  1. 1.
    The National Aquarium in Baltimore dives into a mission-driven campaign.06/04/2019
    33:33
  2. 2.
    Destination Innovate argues for smarter, more personal integrated marketing.05/21/2019
    37:46
  3. 3.
    Lyon Distilling's "turn ons and turn offs" of marketing04/17/2019
    36:40
  4. 4.
    Baltimore Rent-A-Tour boosts business through networking and community envolvement03/26/2019
    33:45
  5. 5.
    How to Get Noticed By the Media (Panel Discussion)03/12/2019
    58:54
  6. 6.
    MATPRA unifies regional DMOs & empowers tourism public relations02/12/2019
    26:44
  7. 7.
    Orchid Cellar Meadery makes and markets the world’s oldest alcoholic beverage01/29/2019
    26:25
  8. 8.
    Buttonwood Beach RV Resort creates lifelong brand ambassadors01/15/2019
    29:11
  1. 9.
    Whitney Hahn on the Good People, Good Marketing Podcast - Hosted by Adam Walker01/02/2019
    18:05
  2. 10.
    50 Degrees North crafts and markets custom tours of Scandinavia01/02/2019
    27:40
  3. 11.
    One Thing destination marketers need with Paradise Advertising12/18/2018
    32:21
  4. 12.
    Tenth Ward Distilling "wards off ordinary"12/04/2018
    31:36
  5. 13.
    Digital Edge Marketing shares destination imagery insights11/20/2018
    26:29
  6. 14.
    Loudoun County, VA: Attracting businesses to a rural, growing tech hotspot11/06/2018
    38:13
  7. 15.
    How Eight Oaks markets an authentic farm distillery10/23/2018
    28:18
  8. 16.
    Visit Norway's targeted, measured, and powerful storytelling10/09/2018
    27:49
  9. 17.
    Surelocked In Escape Games practices "unorthodox" marketing09/25/2018
    30:24
  10. 18.
    Evolution Brewing Company's Austin Widdowson talks self-marketing09/11/2018
    23:24
  11. 19.
    Visit Annapolis & Anne Arundel County’s visitor personas target niche markets09/04/2018
    31:20
  12. 20.
    Inside Jellystone Park's "Camping Hacks" camp-aign08/28/2018
    24:34
  13. 21.
    Capital Region USA goes beyond borders with international destination marketing08/14/2018
    26:30
  14. 22.
    Flying Dog Brewery challenges the craft beer status quo07/31/2018
    29:11
  15. 23.
    River & Trail Outfitters “reel in” guests with video07/17/2018
    24:36
  16. 24.
    Project: Time Off talks vacationing to improve your marketing efforts07/10/2018
    20:27
  17. 25.
    McClintock Distillery opens its doors to event marketing and guest education07/03/2018
    22:18
  18. 26.
    Hurray for "Dollywood!" and other lessons for marketing attractions like a destination.06/19/2018
    24:08
  19. 27.
    Catoctin Breeze Vineyard: Marketing a winery on a budget06/05/2018
    28:37
  20. 28.
    Discover Lehigh Valley: Marketing a diverse regional destination05/21/2018
    31:01
  21. 29.
    Winterplace Ski Resort "warms" guests to adventure with Tom Wagner05/08/2018
    28:15
  22. 30.
    SEO and Better Content for Attractions with Jim Robinson04/03/2018
    28:30
  23. 31.
    Waterpark Marketing and the Summer of Awesome with Julie Dion03/20/2018
    24:38
  24. 32.
    Family Entertainment Center 90 day promotional countdown with Rosie Salas03/06/2018
    29:57
  25. 33.
    Visit Park City, Utah and "First Timers" video marketing with Sarah Myers02/20/2018
    31:24
  26. 34.
    Hagerstown CVB: Destination Marketing with Dan Spedden02/06/2018
    27:02
  27. 35.
    Converting patrons to loyal brand ambassadors with Anneliese DeDiemar01/23/2018
    12:50
  28. 36.
    BONUS: Scott Williams of the Newseum on Social Media and the Power of Metrics01/09/2018
    2:39
  29. 37.
    The Newseum: Making the 1st Amendment Great Again with Scott Williams01/09/2018
    30:50
  30. 38.
    Linganore Winecellers: Harvesting more from Winery Marketing with Michael Borum12/26/2017
    20:32
  31. 39.
    Downtown Denver Partnership's Marketing is "Popping Up" with Britt Diehl12/12/2017
    28:09
  32. 40.
    "Star Spangled Tours": What's New in Marketing History with Tiffany Ahalt11/21/2017
    30:09
  33. 41.
    Big Cork Vineyards: Cultivating relationships and creating connections with Amy Benton11/07/2017
    29:04
  34. 42.
    NYC's The Public Theater: Attracting new guests while keeping seasoned ones with Reynaldi Lindner Lolong10/24/2017
    30:26
  35. 43.
    Creating a Community Brand for EconDev or Tourism with Sandy Sponaugle of Platinum PR10/10/2017
    27:39
  36. 44.
    Tactical Tuesday: What video goes where? Increasing results through better strategy.10/03/2017
    13:40
  37. 45.
    Visit Frederick: Tourism Campaigns with Becky Bickerton09/26/2017
    30:49
  38. 46.
    Tactical Tuesday: Solving the Seasonal Employee Recruitment Problem with Austin Meyermann of Talent CMO09/19/2017
    27:18
  39. 47.
    The Weinberg Center for the Arts Engages Today's Theater Guest with Ashley Birdsell Lewis09/19/2017
    24:54
  40. 48.
    Madison Square Garden's Amy Stevens Creates a Killer Concert Experience09/19/2017
    18:50
  41. 49.
    Bonus Clip - "Backstage Treadmill" with Amy Stevens09/14/2017
    0:57
  42. 50.
    Bonus Clip - "Hamilton's Early Artwork" with Ashley Birdsell Lewis 09/14/2017
    2:41

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