Your Sparkly Brand

Megan Gersch & Lauren Tassi

Your Sparkly Brand is a marketing & branding podcast designed to inspire and empower female entrepreneurs. We’ll share valuable how-to content, discuss common mindset challenges, and interview kick-ass womxn business owners about their journeys. In a world that tries to pit females against each other, Your Sparkly Brand is celebrating successful women and nurturing the next generation so we can uplift each other. Without that B.S. glass ceiling, there‘s plenty of room at the top for all of us. And don’t you think shattered glass gives off the best kind of sparkle?

All Episodes

Ever feel like you don’t deserve the success you have in your business? Or that you just got “lucky”? That’s called Imposter Syndrome, baby!   Almost all entrepreneurs struggle with it.  But we don’t realize it because we don’t talk about it… until now! In this episode, we’re shining a light on this mindset challenge that can hold you back. Listen to hear tips on how to overcome imposter syndrome so you can grow!   TIME-STAMPED SHOW NOTES 1:05 Meg’s secretive Sparkly moment of the week. 1:40 Lauren’s Sparkly moment of the week. 2:55 Imposter Syndrome vs. Self Doubt 4:50 Imposter Syndrome makes you feel like a fraud… 5:30 This is way more common than you think.. 7:50 Good news! If you feel Imposter Syndrome it’s a sign you’re growing. 8:50 How it shows up in your business… 11:20 Tips and tricks for dealing with and overcoming Imposter Syndrome   Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.   LET’S CONNECT Follow us on social media @yoursparklybrand Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.  Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram

Nov 23

14 min 48 sec

This episode is a must-listen for any entrepreneur who struggles with productivity and time management! Ros Croad is a zealous systems strategist for creative solopreneurs. She helps them bring zenful flow to their systems with her company, Time Flow. Her eclectic career started in the film industry in New Zealand, before she moved to London to co-found Affiliate World, an international events company specializing in online marketing.  Ros has produced a vast range of events from immersive theatrical large-scale parties to networking conferences for female entrepreneurs and even a short film that was nominated for a BAFTA. Since the Covid pandemic, she completely reshaped her life starting her newest company and leaving the big city for Brighton. Now she has more time for bouldering, art-making, community events, and vegan fish and chips. How to find Ros... Website: time-flow.co Social: Instagram Linkedin   TIME-STAMPED SHOW NOTES 00:45 Meet Rosalind “Ros” Croad! 1:40 Our Sparkly moments of the week. 3:05 Ros’s life-changing book recommendation: The Artist’s Way by Julia Cameron. 4:45 Ros shares her story. 6:30 Ros gets her start in New Zealand then moves to London. 8:15 Building an international event company. 11:00 How The Artist’s Way can help bring more creativity into every part of your life. 12:15 Simple systems for solopreneurs... 15:20 Throw away your to-do list! Put it in your calendar instead. 17:50 Realistic time blocking. 23:00 “Take a damn nap!” 25:55 The importance of clear thinking and un-bottlenecking your business.  28:10 “Building a business isn’t an ego-system, it’s an ecosystem.” 29:50 Being courageous enough to admit you don’t know and can’t do everything. 32:00 Letting go of control. 33:45 Time-saving & sanity-saving tips. 39:40 Advice to entrepreneurs that are just starting out. 41:30 Ros’s creative quest. 42:45 Follow Ros on Instagram and Linkedin for more Time Flow tips!   Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.   LET’S CONNECT Follow us on social media @yoursparklybrand Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.  Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram

Nov 16

43 min 27 sec

Your business’s homepage is your castle on the internet. If you want to capture more leads and/or boost sales you must have these 8 elements on your website.  Listen along as we give our top tips for optimizing your website’s homepage.   TIME-STAMPED SHOW NOTES 0:35 Meg’s Sparkly moment of the week. 1:45 Lauren’s Sparkly moment of the week. 2:30 Your website’s homepage is one of the most important parts of your business’s presence on the web. 4:10 What you need “above the fold” (at the very top) on your homepage. 4:45 Keep your navigation simple. 5:45 Pop-ups done right.  8:25 Guide your customer along your homepage. 10:25 How to use headings and sub-heads. 11:50 Always use consistent branding elements. 12:25 Use social proof to build trust. 13:45 What you need in your homepage footer.   HELPFUL LINKS Blog Post: How To Make A Homepage That Converts  Free Website Checklist   Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.   LET’S CONNECT Follow us on social media @yoursparklybrand Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.  Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram

Nov 9

14 min 33 sec

Setting boundaries in your business can be tricky, but it’s important to keep you from getting burnt out! In this episode, we’re taking a deep dive into this divisive topic. We’ll be sharing some of the boundaries we set in our businesses and the lessons we’ve learned along the way.    TIME-STAMPED SHOW NOTES 0:35 Meg’s Sparkly moment of the week. 1:05 Lauren’s Sparkly moment of the week. 1:35 Why we need to set business boundaries. 3:03 What exactly is a boundary? 3:50 Boundaries keep you from getting burnt out in your business. 4:30 Business boundaries to consider setting. 4:45 Establish “Office Hours.” 6:00 Set boundaries around communication methods & timelines 8:30 How to set limitations around social media when it’s part of your business.  11:50 Setting up payment expectations with clients and customers.  12:55 Saying no. 13:45 Keep deadlines generous. 15:00 Boundaries for product-based business owners. 16:20 How to set and hold business boundaries   Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.   LET’S CONNECT Follow us on social media @yoursparklybrand Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.  Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram

Nov 2

20 min 16 sec

We’re so excited to have Heather Cleverly as our first Sparkly guest!  Heather left her job at a marketing agency to start her own business. She’s learned a lot along her journey and shares valuable marketing tips and business building advice for entrepreneurs.  Heather Cleverly has worked with Superman, Chanel, and Burger King, and now she's building her own business, Magnolia Black. Heather has traveled the world and landed in Atlanta where she's navigating the waters of entrepreneurship. How to find Heather... Website: themagnoliablack.com Social: Instagram TikTok Facebook   TIME-STAMPED SHOW NOTES 00:30 Meet Heather Cleverly! 1:45 Meg’s Sparkly moment of the week — The High Five Habit by Mel Robbins 3:00 Heather’s Sparkly moment of the week. 3:50 Lauren’s Sparkly moment of the week. 5:15 Heather shares her story. 10:00 Transitioning from agency employee to business owner... 11:30 How Heather builds relationships instead of focusing on “finding clients.” 15:30 Heather’s marketing & growth strategy. 18:00 Learning from other marketers & entrepreneurs. 19:40 Cookie talk. 22:15 Heather’s favorite marketing & business building tools.  24:50 A piece of advice for young entrepreneurs. Mel Robbins’ Video: No One’s Coming 26:15 Learn more about Atlanta Sustainable Fashion Week happening 10/28-10/30 Website & Instagram Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.   LET’S CONNECT Follow us on social media @yoursparklybrand Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.  Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram

Oct 26

27 min 47 sec

Wondering where to find your ideal client or customer? Not sure what that even means!?! In this episode, we’re breaking down this seemingly complex topic. A lot of marketing gurus will talk about reaching your ideal clients but they don’t tell you HOW to do that.  Have no fear! After listening to this episode you’ll know exactly who your sparkliest, most ideal customers are. We’ll be using the terms client, customer & avatar interchangeably since many of these concepts are the same whether you sell services or products.  If you want to dig even deeper into this topic be sure to grab the Discover Your Dream Customer Workbook. It’s totally free and will walk you through this entire process step by step.    TIME-STAMPED SHOW NOTES 00:50 Book recommendation: Cultish: The Language of Fanaticism  2:55 Meg’s Sparkly moment of the week. 4:00 Lauren’s Sparkly moment of the week. 5:55 What exactly is an ideal client or customer? 8:20 Why do you need to identify an ideal client? “When you try to sell to everyone you reach no one.” 9:30 Lauren’s story about defining and reaching her ideal clients. 11:00 Meg tells us how she attracted her dream client on social media. 12:40 How to identify and find your ideal clients... 17:00 Freebie alert: Discover Your Dream Customer Workbook    Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.   LET’S CONNECT Follow us on social media @yoursparklybrand Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.  Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram

Oct 19

18 min 41 sec

Perfectionism doesn’t necessarily sound like a bad thing, but it's probably holding your business back! In this episode, we’re sharing our battles with perfectionism and the tools and strategies we use to overcome it. It’s time to stop letting this false sense of control run your life and keep you stuck. Remember, done is better than perfect! Grab your headphones, put on some sequins, and get ready to sparkle.    TIME-STAMPED SHOW NOTES 00:50 Lauren’s sparkly moment of the week  1:50 How this podcast is helping us overcome perfectionism  2:55 What is perfectionism? Is it a good thing? 4:25 Perfectionism = procrastination 7:05 All or nothing mentality  8:12 Never feeling satisfied because of perfectionism 10:30 Why Lauren cried at her childhood birthday parties 12:45 Meg talks about dealing with perfectionism while planning for her "big day” 15:10 How perfectionism creeps into your work 19:15 Tips for overcoming perfectionism   “Don't think about making art, just get it done. Let everyone else decide if it's good or bad, whether they love it or hate it. While they are deciding, make even more art.”  — Andy Warhol   If you enjoyed this episode, please leave us a short review. Thanks for your support!   LET’S CONNECT Follow us on social media @yoursparklybrand Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.  Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram

Oct 12

26 min 11 sec

What is branding? How can it help you grow your business? In this episode, we’re giving you a crash course in branding. Great branding goes deeper than logos and colors — it creates a connection and evokes emotion in your customers and clients.  Grab your headphones, put on some sequins, and get ready to sparkle.    TIME STAMPED SHOW NOTES 1:05 What is branding?  2:10 Let’s talk about brand identity... 3:15 Breaking down what makes up a brand voice. 4:50 Why is branding important for your business? 5:55 Building trust with branding to boost sales. 8:25 How to increase the perceived value of your products or services with branding. 10:00 How to get your branding in place. 11:20 When to hire a pro. 12:10 Brand style guides. 14:20 How to use your branding. 15:15 Tips for nailing your branding.   If you enjoyed this episode, please leave us a short review. Thanks for your support!   LET’S CONNECT Follow us on social media @yoursparklybrand Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.  Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram

Oct 5

18 min 15 sec

Welcome to Your Sparkly Brand - a marketing and branding podcast designed to uplift, inspire, and empower female entrepreneurs. In this episode, you'll get to know your co-hosts Megan Gersch and Lauren Tassi and discover what exactly makes a brand sparkly. Grab your headphones, put on some sequins, and get ready to sparkle.    TIME STAMPED SHOW NOTES 0:36 Meet Megan Gersch, your brand designer, marketer, and website designer. 2:25 Meet Lauren Tassi, your copywriter, brand voice expert, and launch strategist. 5:05 How we met… 7:31 The best parts of being an entrepreneur. 8:01 What does it mean to have a Sparkly Brand? 10:40 Some Sparkly Brands We Love… 14:40 What this podcast is all about.   LINKS MENTIONED Mac vs. PC Commercials: https://www.youtube.com/watch?v=1rV-dbDMS18   If you enjoyed this episode, please leave us a short review. We're so grateful for your support!   LET’S CONNECT Follow us on social media @yoursparklybrand Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.  Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram

Sep 21

16 min 8 sec