Outcome Studio Podcast - Marketing & B2B Technology Talk

By Aaron Abodeely

Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software. Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential customers and users, not detract from it.

  1. 1.
    031: Aligning Stakeholders Upfront for More Engaging Marketing Content with Eric Eicher and Bryan Kryder
    57:50
  2. 2.
    030: Enabling IT Channel Partner Success and Revenue with Good Marketing Execution with Brent Patrick
    43:33
  3. 3.
    029: (Part 2 of 2) Why Technical Aptitude Sets You Apart in IT Sales, the Human Impact of Tech with Jasmine Morris
    37:48
  4. 4.
    028: (Part 1 of 2) Working in IT Sales while Black, How Inclusive Teams Get Better Results with Jasmine Morris
    25:06
  5. 5.
    027: Salespeople as Content Creators, Selling 100% Through the IT Channel with Zach Broome at Procurri
    38:01
  6. 6.
    026: Mindset Discussion with Mentor Casey Patrick O'Connor
    50:33
  7. 7.
    025: When to Use Podcasting & Events to Build Impactful Relationships with Aaron Watson
    53:57
  8. 8.
    024: Being the Best You, Finding a Mentor, and Growing Confidence with Seth Thompson and Kyle Steele
    53:56
  1. 9.
    023: How IT Solution Providers Use Marketing Content to Speed Up Sales Cycles
    40:01
  2. 10.
    022: 4 Part Formula for the IT Channel to Drive Better Buyer Attendance - Tips for List Building, Email, Phone, and Social
    23:49
  3. 11.
    021: Software Engineering Concepts for Business People, Facing Impostor Syndrome with Jason Lestina
    1:02:33
  4. 12.
    020: Power of Storytelling in Software, Managing Perceived Value with Kyle Lacy
    44:41
  5. 13.
    019: Value of Industry Expertise and Leveraging Video as a Sales Rep with Nathan Leary
    31:36
  6. 14.
    018: Answering Questions for Buyers with LinkedIn Videos in IT and Telecom Financing with Seth Thompson
    1:04:43
  7. 15.
    017: Helping Buyers Access Valuable Marketing Content via Personalized Outbound with Blake Johnston
    47:56
  8. 16.
    016: Understanding Buyer Problems as an Industry Expert for Sales Success with Shane Healy
    53:34
  9. 17.
    015: Marketing Planning, Budgeting, and Getting Sales ROI for Small and Medium Sized Growth Companies with Brian G. Bauer
    41:20
  10. 18.
    014: A Culture of Getting Results with LinkedIn and Video in the Sales Development Process with Jeremy Leveille
    1:08:58
  11. 19.
    013: Alcohol, Accountability, and Authenticity - Discussing the Pressures to Drink for Young Sales Pros with Tucker Hood
    45:27
  12. 20.
    012: Demand Thinking - Good User Experience is Emotional and Social with Joel Smith, Joshua Mitchell, and Sundaresh Ramanathan
    1:06:40
  13. 21.
    011: Why Sales Reps Need Personal Brands, Plus Challenging the Predictable Revenue Model with Jake Dunlap
    42:17
  14. 22.
    010: Software Code is the Future Language of Business with Syed Tasin Ahmed
    43:27
  15. 23.
    009: How to Strategically Amplify Digital Media by Knowing and Targeting Your Buyers with Ryan Smith
    1:04:00
  16. 24.
    008: Marketing IT to Government and Public Sector in the Digital Age with Lou Anne Brossman
    49:07
  17. 25.
    007: IT Channel Marketing - How it Works, Why Solution Providers Exist, and Trends for Partner Enablement with Dan Mott
    52:41
  18. 26.
    006: Targeting with LinkedIn Paid Ads - Deep Dive with Kallie Bonnell
    56:12
  19. 27.
    005: Emerging Tech Sales Pros Round Table
    59:18
  20. 28.
    004: Building Real Relationships and a Qualified Audience on Instagram and Beyond with Miranda Allen
    50:35
  21. 29.
    003: Definitions in Data Science and Artificial Intelligence with Sundaresh Ramanathan
    37:45
  22. 30.
    002: Leveraging Ethical Facebook Retargeting with Dr. Will Boyd
    41:46
  23. 31.
    001: About the Podcast, Marketing Trends for Laggards, and Talking the Talk in B2B Tech
    28:11

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