Samuel Scott

Samuel Scott

After his careers in journalism and marketing, Samuel Scott is now a professional keynote marketing speaker and member of Toastmasters International as well as the writer of The Promotion Fix column for The Drum. Born and raised in the United States, he now lives in Tel Aviv. Website: https://www.samueljscott.com/marketing-speaker/

All Episodes

We are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. Samuel uses the latest research to show that we need to get out of our bubble and rethink our approach to media planning today by integrating traditional and online channels as well as long-term and short-term strategies in the most effective ways. (This talk was recorded in Portoroz, Slovenia in November 2019.) Learn more about Samuel: https://www.samueljscott.com/marketing-speaker/

Nov 18

30 min 24 sec

Many consumers say they do not want to support sweatshops, but they still often buy the cheapest clothing and running shoes made in such places anyway. Companies today want to do better, but they are getting such mixed signals from customers. In this inspiring keynote, Samuel Scott will show how companies can navigate this complex environment and both help the world and sell more products at the same time. (This talk was recorded in Biarritz, France, in October 2021.) Learn more about Samuel's speaking here: https://www.samueljscott.com/marketing-speaker/

Nov 18

41 min 12 sec