The Side Hustle Club

Cheryl Lau

The Side Hustle Club Podcast is your go-to show for building a business that makes a full-time income on part-time hours (even if you have a 9-5). Here, we’ll talk all about growing a profitable and sustainable business, thought leadership, as well as your mindset and life as an entrepreneur. Whether you want to go full-time in your business or continue side hustling, this show will help you grow your business so you ultimately have the freedom to choose which path to follow.

All Episodes

Today, we have Shirley Huang to talk about some of the biggest mindset blocks that coaches and entrepreneurs face when building a business.  Shirley is a life coach who calms people's anxiety/ fear so they can expand to the next level in their life, relationships, career/ business. She helps high achievers lead their life and craft their life path their own way. She is the host of Daring Living Podcast and runs a life coaching business called Daring Living. Some highlights from the conversation are: Why mindset work is relevant and necessary for entrepreneurs (And what it really looks like) What is hustle mentality, how does that affects entrepreneurs, and how to become aware of it Examining what consistency means as a content creator and how to be consistent in your business  And other practice tips & mindset shifts    You can find Shirley on Instagram at @daringliving  You can also check out Shirley's life coaching program here: https://daringliving.com/coaching/ 

Nov 29

49 min 41 sec

Today, we'll be talking about those times when it feels really hard to show up consistently for your business. Specifically, we'll look at: Putting yourself out there, especially if you identify as a shy, quiet, or introverted person (and what to do and think) Showing up when you don't feel inspired or motivated to create content (and what to do and think) How I stay motivated and why I continue creating content, even when I'm tired or lacking confidence or inspiration FREE WEBINAR: https://cheryltheory.lpages.co/webinar 1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).  For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Nov 22

29 min 53 sec

Today, we have Ryan Spence to talk about how he went from corporate lawyer to #BigLawDropout and is now creating a LIT life as an entrepreneur.  Ryan Spence is a Life Coach, Certified High-Performance Coach™️ & Yoga Teacher who helps lawyers & corporate professionals gain greater clarity, confidence, and courage in their lives and careers. A Christmas holiday in Bali was the trigger that sent Ryan on a personal development quest that ultimately took him from BigLaw lawyer to BigLaw dropout. Driven by his own experience of corporate life, Ryan’s mission is to encourage and inspire his clients to raise their ambition, take action to push beyond fear, and embrace the unknown so that they can move from a life of lethargy to a life that’s Lit! 🔥 Some highlights from the conversation are: The reason Ryan left his fancy corporate job as a BigLaw lawyer, and chose to create a new path as a coach Challenges that he faced while making this transition Ryan's signature framework to help you go from lethargy to a life that's LIT And other practice tips & mindset shifts    You can find Ryan on Instagram at @iam_ryanspence or https://www.iamryanspence.com/  You can also check out this free Confidence Journal from Ryan: https://www.iamryanspence.com/confidence-journal 

E

Nov 15

43 min 37 sec

Today, we'll be looking at how to finish 2021 STRONG and start 2022 on the right foot. Specifically, we'll look at: The relevance of both acknowledging your growth thus far in 2021 AND how to go "all in" in the remainder of the year Recognizing how the past version of you would be so proud of who you've become today The "I Got Nothing To Lose" Energy and how this can change your entire business  FREE WEBINAR + ZOOM PARTY: https://cheryltheory.lpages.co/webinar/ 1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).  For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Nov 8

31 min 29 sec

Today, we have Dr. Ramon Goings with us to talk about how he has built a thriving business on top of his academic career, being a father, and so much more. Dr. Ramon Goings is an award-winning researcher and founder of The Done Dissertation, a dissertation consulting firm that helps doctoral students and doctoral programs break down the dissertation process into manageable pieces so that doctoral students can finish their dissertations in one year (or less).  As an assistant professor in the Language, Literacy, & Culture doctoral program at the University of Maryland, Baltimore County and is the author of over 60 publications. Additionally, he has had the opportunity to help over 100 doctoral students navigate the dissertation process and support their journeys to become college professors, K-12/higher education administrators, and consultants.    Some highlights from the conversation are: Why it's important and relevant for academics to have a side hustle business (even on top of their professional career or personal life) How to deal with criticism and skepticism from colleagues, as well as "anti-side hustle" trolls on Twitter  Misconceptions about side hustlers, and how it's actually more simple and manageable than you might think  You can find Dr. Goings on Instagram at @donedisscoach or on LinkedIn Visit www.14secretsbook.com to grab a copy of 14 Secrets to a Done Dissertation: A Guide to Navigating the Dissertation Process and Finishing in Record Time And finally: Too learn more about the Done Dissertation Velocity Group Coaching Program, you can visit www.velocitydissertation.com

Nov 1

43 min 12 sec

Today, we'll be discussing the topic of excelling in multiple careers, which could look like your business, your 9-5, or anything else in between that is a major responsibility in your life. Specifically, we'll look at: "The Cheryl Theory" + the three core elements of the Theory The importance of quality (not quantity) and mastering a few key areas of strategies in your business Being a high achiever who excels by doing the bare minimum   1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).  For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Oct 25

32 min 50 sec

Today, we'll be looking at the behind-the-scenes of my most recent launch of the Group Program and filled up 6/6 spots, even though I was on "business vacation" for two weeks. Specifically, we'll look at: How we created a 15k USD launch simply from soft launching The strategy and mindset behind the success of this launch Interesting  business lessons I learned while I was on my vacation   1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).  For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Oct 18

30 min 54 sec

Today, we'll be talking about what it means to create "consistent income" in your business. This was inspired by how many coaches who are aiming for a 100k year will often strive for "100k / 12 months = 8.33k per month". Specifically, we'll look at: My thoughts on the common dialogue (typically among business coaches) about NOT expecting consistent income because this isn’t a 9-5 job What consistent results look like in my business What I think will actually help you create consistent results in your business   1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).  For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Oct 11

26 min 48 sec

Today, we'll be talking about three insecurities I navigated during my business journey. Specifically, we'll look at: My thoughts about my appearance and being overweight during the early parts of my business journey My thoughts about being based in Asia, even though the coaching industry is arguably very western-centric, and how this has shaped some of my business decisions My thoughts about being a business coach and how business coaching has a bit of a negative reputation  1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).  For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Oct 4

32 min 3 sec

Today, we'll be talking about whether starting a group coaching program is the right move for your business. Specifically, we'll look at: Why I wish I didn't try to launch a group program so early in my business, and what I wish I did before I tried to launch my first group program The structure and logistics of running a group coaching program and how to be the best coach in a group setting What to consider if you're ready to start your own group coaching program   GROUP PROGRAM NOW OPEN: Our 4-month program is designed to help side hustlers start signing consistent paying clients in a way that does NOT feel like a second full-time job. This is ideal for those starting from scratch OR for those who have been trying to grow their business for several months but you still aren't seeing results (ex: consistent clients, 5k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Sep 21

29 min 29 sec

Today, we have one of my clients, Crystal Gao, to share with us how she made back 2x her investment of our 1:1 Program.  Crystal is a dietitian, nutrition & mindset coach. She’s passionate about helping Asian women break free from the yoyo-dieting cycle, heal their relationships with food and their body, feel truly confident inside out and achieve their health goals in a sustainable way. Some highlights from the conversation are: How Crystal went from not charging high-ticket for her program to signing her first 5 high-ticket clients and making back 2x her investment What mindset shifts and strategies contributed most to Crystal's wins inside our 1:1 Program  How working with a coach and doing self-coaching & thought work has changed her business You can find Crystal on Instagram at @asian.diet.freedom 1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Sep 13

38 min 54 sec

Today, we'll be answering ten questions you had about my journey to my first 100k USD in business. Specifically, the questions that were asked include: Now that you've made your first 100k, what would you have done differently to get to it quicker? Were there times when you had so much on your plate that you seriously considered giving up? What are the key differences between starting out with no clients, slowly building your business, and now? What helped you transform your belief when you first started coaching consistently? Who did you have to become to reach that 100k mark? What identities did you have to let go of? How many coaches or mentors did you work with? Did you take any digital courses to establish your business? Any recommendations? What is your take on being happy about business milestones versus finding happiness in the journey? What struggles did you overcome on this journey? Did you focus exclusively on promoting your business online?   GROUP PROGRAM NOW OPEN: Our 4-month program is designed to help side hustlers start signing consistent paying clients in a way that does NOT feel like a second full-time job. This is ideal for those starting from scratch OR for those who have been trying to grow their business for several months but you still aren't seeing results (ex: consistent clients, 5k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Sep 6

40 min 56 sec

Today, we have Brittany Trinh with us to talk about how she created the brand new www.cheryltheory.com  Brittany is a WordPress web designer for visionary scientists and academic entrepreneurs. She designs websites that highlight their work, skills, and services so they can create an even BIGGER impact in their field. She is currently a PhD student in chemistry at the University of Wisconsin-Madison. Some highlights from the conversation are: The behind-the-scenes look into how the new website was created Brittany's unique approach and process to web design Tips for anyone who's thinking about working with a web designer  The value of having a website, especially for entrepreneurs  You can find Brittany on Instagram at @brttnytrnh or check out her website at www.brittanytrinh.com

Aug 31

41 min 52 sec

In this BONUS episode, you'll hear a replay of an interview that I did for the Done Dissertation Office Hours Show, hosted by Dr. Ramon Goings. Here, we talked about building a business or side hustle while being a graduate student!  Dr. Ramon Goings is the founder of the Done Dissertation Coaching Program. He currently serves as Assistant Professor in the Language, Literacy, and Culture interdisciplinary doctoral program at the University of Maryland, Baltimore County. Dr. Goings is an expert on gifted/high-achieving Black male student success in PK-20 settings and diversifying the teacher and school leader workforce. He is also the author of over 60 scholarly publications. In addition to his scholarship, Dr. Goings has expertise in cultivating the academic writing of doctoral students and early career researchers. You can find Dr. Goings at @donedisscoach on Instagram or on LinkedIn. 

Aug 26

33 min 54 sec

Today, we'll be talking about how my business has created 100k USD in sales. Specifically, we'll look at: My honest thoughts about hitting 100k A transparent breakdown of my business (in sales) The key lessons I've learned while creating 100k  The role of strategy and mindset in my business  The five things that worked really well for my business  GROUP PROGRAM NOW OPEN: Our 4-month program is designed to help side hustlers start signing consistent paying clients in a way that does NOT feel like a second full-time job. This is ideal for those starting from scratch OR for those who have been trying to grow their business for several months but you still aren't seeing results (ex: consistent clients, 5k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

E

Aug 24

44 min 2 sec

Today, we'll be talking about copying or modeling after other successful coaches or entrepreneurs. Specifically, we'll look at: Why this happens either knowingly or unknowing How other people can tell when you're drawing heavy inspiration after someone What to do instead if you want to become a thought leader in your niche and operate authentically  GROUP PROGRAM NOW OPEN: Our 4-month program is designed to help side hustlers start signing consistent paying clients in a way that does NOT feel like a second full-time job. This is ideal for those starting from scratch OR for those who have been trying to grow their business for several months but you still aren't seeing results (ex: consistent clients, 5k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Aug 16

26 min 31 sec

Today, we'll be responding to a question I got in my DMs, which was: "Hello Cheryl, may I have your advice? I got interested in entrepreneurship about a year ago when I read Russell Brunson’s Dotcom Secrets. The strategy and funnel concept made me feel amazed. But after wasting thousands in courses, I found myself becoming a funnel designer but not strategist, and I dont have experience to become a funnel coach. And I dont enjoy being a funnel designer, I designed some funnels for 6,7-fig earners, make only $500, one even took my design and ghosted me. Then I thought if I dont have a killer offer, I shall develop a high income skill to help sell other’s killer offers. But not sure if it’s the right path, and which skill to pick. I just dont want to waste any more time because im stuck in my current position and really hate myself being that. I have a stable job, but absolutely hate myself with it and want to get rid of it, do something giving freedom and impact to myself and others, just exactly like what you’re doing. Thank you for reading it" Specifically, we'll look at: Feeling as if you've wasted money in courses or other programs What to do if you aren't experienced enough to be a coach What to do if you don't have a "killer offer" High-income skills What to do if you have a stable job but you're unhappy with your situation  GROUP PROGRAM NOW OPEN: Our 4-month program is designed to help side hustlers start signing consistent paying clients in a way that does NOT feel like a second full-time job. This is ideal for those starting from scratch OR for those who have been trying to grow their business for several months but you still aren't seeing results (ex: consistent clients, 5k months, etc). For details and to apply: https://forms.gle/j4UBtLdcx2Dntgx97  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Aug 11

24 min 15 sec

Today, we'll be talking about five miscellaneous tips, lessons, and mistakes from my own business that will hopefully be of value to you and your business.  Specifically, we'll look at: Building a website Analyzing your content and messaging  Instagram stories views and other metrics  Setting boundaries with clients  Confidence on Instagram stories  1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Aug 2

26 min 36 sec

Today, we'll be talking about "becoming the next level version of you" (LOL don't roll your eyes, it's a serious topic). Specifically, we'll look at: How the question of "Who do I want to become?" changed the way I approach my life and business What the next level version of Cheryl would do in her business and life (with examples) Why you should also think about what this "best version" of you would be like   1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Jul 26

28 min 14 sec

Today, we'll be talking about showing up for your business even when you're feeling tired, crappy, overwhelmed, frustrated, or anything else in between. Specifically, we'll look at: What to do if you're frustrated with your lack of results in your business  What to do if you're having a rough time because of other areas of your life And I'll share how I continued to manage my energy, thoughts, and wellbeing in both of these two scenarios AND still made money in my business   1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Jul 19

27 min 27 sec

Today, we'll be taking a look at my most recent launch for my signature group coaching program, where we enrolled 4 amazing members before we even officially "launched"! Specifically, we'll look at: How we created a 10k+ USD launch without doing a traditional launch (ex: We didn't have a pre-launch and launch phase) The kinds of content I did for this launch Other things I did and did not do And how this launch differed from what other business coaches do or teach 1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Jul 12

38 min 37 sec

Today, we'll are hearing from several of my clients! I asked all of my current clients to share their thoughts on a few questions, and 8 of them were able to respond. The questions are: What has been your biggest win so far as an entrepreneur?  What was the most challenging part of building a business? What helped you navigate through this? What is one of your favorite mindset shifts or a thought that has been helpful in pushing you forward?  What do you enjoy most about building a business?  Why do you do what you do? What is your why?  In this episode, you'll hear from: Brittany: Twitter | Instagram | Website Crystal: Instagram Jennifer: Instagram Kelly: LinkedIn | Instagram | Website Kristina: LinkedIn | Instagram | Website Phung: Instagram | Website Quinton: Instagram Shandy: Instagram Feel free to connect with each of them :) 1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Jul 5

39 min 51 sec

Today, we'll be doing a mid-year check in and looking at the behind-the-scenes of my business. Specifically, we'll look at: The goals I set for 2021 and where I am in terms of hitting these goals What I've been up to for the first half of the year What I'll do for the rest of the year and what I will do differently 1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Jun 28

31 min

Today, we'll be talking about comparisons and feeling jealous of other coaches. Specifically, we'll look at: Why comparisons with other coaches happen in the first place How to critically assess your thoughts of jealousy, comparison, and competition Why other people's success does not have anything to do with your own business potential, your progress, or whether you'll sign clients or not What to do and think instead of spending time dwelling on what others are doing 1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Jun 21

25 min 22 sec

Today, we'll be talking about what I'd do if I was starting my online coaching business from scratch in 2021. Specifically, we'll look at: The 5 key areas I'd focus on + why  Action items you can start to implement in each of these areas Several examples from my clients  1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Jun 14

35 min 38 sec

Today, we have one of my clients, Alyssa Bueno, to share with us how she signed 9 clients in 3 months.  Alyssa is a wildlife photographer coach who helps beginner bird photographers take beautiful photos without expensive gear (HOW COOL IS THAT!?). Some highlights from the conversation are: The challenges Alyssa faced during the early phases of her entrepreneurship journey The biggest mindset shifts that propelled her forward in business How working with a coach has helped her create massive wins in her business You can find Alyssa on Instagram at @alizurd 1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Jun 7

31 min 46 sec

Today, we'll be talking about things to consider as you head into your next sales call.  Specifically, we'll look at: What energy are you giving off on your sales call How to avoid coming off as desperate or salesy on your sales call Pricing your offer Your own belief in your offer and why that matters 1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

May 31

23 min 27 sec

In this BONUS episode, you'll hear a replay of an IG live that Michael Kim and I hosted on May 25, 2021. Here, we talked about building a business as a side hustler!  Specifically, we touch on topics such as: What is coaching and our experience with building a coaching business  Differentiating yourself as a new business owner or coach Our thoughts on investments in business And more money + business tips! You can find us @michaeleekim and @cheryltheory

May 25

57 min 32 sec

Today, we'll be talking about thought leadership as an online coach or service-based entrepreneur.  Specifically, we'll look at: What thought leadership looks like for you and your business How to demonstrate your thought leadership How this is going to separate you from everyone else doing and selling the same thing as you 1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

May 24

23 min 38 sec

Today, we have Tanessa Shears with us to talk about how entrepreneurs can biohack their health to reduce stress, increase their energy, and ultimately get more things done in their business. Tanessa is a health consultant and host of the Becoming Limitless Podcast. She helps entrepreneurs scale their business by optimizing their health, focus & productivity with science and biohacking. Some highlights from the conversation are: What is biohacking and how it can help entrepreneurs get more done in life and business How to make small changes in your daily life to see big changes in your energy And other awesome tips to help you reduce overwhelm, think faster, and raise your productivity  You can find Tanessa on Instagram at @tanessashears You can also grab Tanessa's "12 Ways to Biohack Your Energy" at http://www.tanessashears.com/energy/ 

May 17

47 min 4 sec

Today, we'll be talking about what to do if you haven't signed a new client for a few weeks (or sometimes even months). Specifically, we'll look at: The two most common scenarios that happen when coaches or service-based entrepreneurs struggle to sign clients And how to go about these two situations  1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

May 10

27 min 11 sec

Today, we have Cat Del Carmen with us to talk about how she made 73k (USD) in the first 4 months of 2021.  Cat is a business coach for badass women who wants to create a coaching business and sell four-figure coaching programs. Specifically, Cat helps you simplify everything, show up as yourself, and grow massive belief in your abilities as a coach Some highlights from the conversation are: What it looked like to generate 73k in 4 months  The importance of doing the "basics" in your business  Cat's thought work practices  And other powerful insights about mindset and being a leader for your people  You can find Cat on Instagram at @catdelcarmen

E

May 3

47 min 28 sec

Today, we'll be diving into the behind-the-scenes of my upcoming live workshop! Specifically, we'll look at: The 2 events that inspired this workshop + the gap in the market  How I'm currently marketing this workshop What we'll be learning inside the upcoming workshop LIVE WORKSHOP Announcement: On April 30, 2021 (EST) / May 1, 2021 (HKT), we'll be hosting the "5-Figures Soft Launches" Live Workshop! Here, I'll be breaking down my own Instagram content strategy that has helped me make consistent 5-10k months in my coaching business... Simply from doing sot launches!  If you want to start booking out your 1:1 coaching spots using a soft launch method, you can check out the workshop details and join here: https://cheryltheory.thinkific.com/courses/soft-launches  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Apr 26

23 min 57 sec

Today, we have Ophie Ho with us to talk about building multiple businesses, including a milk tea-inspired protein supplement company and being an online health & fitness coach. Ophie is a multi-passionate entrepreneur on top of working her 9-5. Besides being the co-founder of a supplement company called Far East Alchemy, she is also an online health and fitness coach, a Twitch streamer, and a freelance graphic designer.  Some highlights from the conversation are: A behind-the-scenes into starting a product-based business and the origin story behind their Asian-inspired product How Ophie maintains her physical and mental well-being as a health & fitness coach How she continues to support her coaching clients during the pandemic  And more awesome insights about business, health, and well-being You can find Ophie on Instagram at @ophieho and Far East Alchemy at @fareastalchemy. You can also check out their amazing milk tea-flavored protein supplements at https://fareastalchemy.com

Apr 19

47 min 11 sec

Today, let's talk about my 2021 content strategy!  Specifically, we'll look at: The platforms I'll be doubling down on in 2021 (and why) The specific types of content I'll be creating for these platforms  How I'm going to continue to book out my 1:1 coaching program  LIVE WORKSHOP Announcement: On April 30, 2021 (EST) / May 1, 2021 (HKT), we'll be hosting the "5-Figures Soft Launches" Live Workshop! Here, I'll be breaking down my own Instagram content strategy that has helped me make consistent 5-10k months in my coaching business... Simply from doing sot launches!  If you want to start booking out your 1:1 coaching spots using a soft launch method, you can check out the workshop details and join here: https://cheryltheory.thinkific.com/courses/soft-launches  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Apr 12

28 min 36 sec

Hey everyone! I want to share with you my very first podcast episode EVER from back in 2019! Back in the day, I had a podcast called "The Quarter Life Project Podcast", which only lasted about 5 episodes before I took a 6-month break from business (I talk about this on episode 16 of the Side Hustle Club Podcast). Now, if I were to critique my 2019 episode, my past content is quite "basic" and doesn't necessarily capture any of my own original ideas. It was very motivation-driven instead of pushing the audience to critically assess their own business, providing a new way of looking at things, or providing actionable tips and strategies.  Overall, I hope you'll notice differences in the quality of the content from 2019 versus the podcast episodes I publish in present-day (in terms of thought leadership and delivery of the message). Enjoy! Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com And, if you're wanting to start signing consistent clients for your coaching business and build your business in a way that does NOT feel like a second full-time job, feel free to send me a DM on Instagram @cheryltheory and let's chat about how to make this happen!

Apr 9

18 min 51 sec

Today, I want to share how my early 20s shaped me into the entrepreneur that I am today.  Specifically, we'll look at: The mistake I made in my early 20s when it came to Instagram  How my early 20s influenced the way I show up online today The importance of NOT trying to be someone you're not, especially when building a business or personal brand And, if you're wanting to start signing consistent clients for your coaching business and build your business in a way that does NOT feel like a second full-time job, feel free to send me a DM on Instagram @cheryltheory and let's chat about how to make this happen! Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

E

Apr 5

19 min 6 sec

In this BONUS episode, you'll hear a replay of a Clubhouse room that Rae Fung and I hosted on April 2, 2021. Here, we talked about how to use your own story and experiences to build your personal brand or business. Specifically, we touch on topics such as: Why you should be sharing your personal story Why we suggest NOT keeping your content "strictly business" or as professional as possible How personal is "too personal" How we have personally used our own stories to add to our brands  After the 20-minute training, we did live coaching with audience members who attended the Clubhouse room and provided tailored feedback in real-time.  Follow us on Instagram to get updates on when we're hosting our next Clubhouse room! You can find us @raematrix and @cheryltheory Rae is a Speaking and Emcee Coach from Singapore who helps guide millennial entrepreneurs and coaches to Show Up and Speak Up with Boldness so they never let Fear get in their way! You can also subscribe to Rae's bi-weekly digital newsletter, which includes speaking and communication tips, templates, and worksheets: http://bit.ly/SSpeakersSpecial Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com Disclaimer: The audience members were fully aware of the audio recording and they were given the option to opt-out of behind recorded during the Clubhouse room. 

Apr 2

48 min 58 sec

Today, I want to share a personal story, and how this has shaped me into the entrepreneur that I am today.  Specifically, we'll look at: How being a law school dropout led me to pursue a business and career that I'm so passionate about What being a law school dropout taught me about taking full responsibility over my business results   The importance of not letting ego keep you stuck in business or life And, if you're wanting to start signing consistent clients for your coaching business and build your business in a way that does NOT feel like a second full-time job, feel free to send me a DM on Instagram @cheryltheory and let's chat about how to make this happen! Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Mar 29

24 min 5 sec

In this BONUS episode, you'll hear a replay of a Clubhouse room that Rae Fung and I hosted on March 26, 2021. Here, we talked about how to build credibility and authority for your personal brand or business. Specifically, we touch on topics such as: How we define credibility and authority How to showcase credibility and authority if you lack experience  How we personally demonstrate credibility and authority in our brands and businesses  After the 20-minute training, we did live coaching with audience members who attended the Clubhouse room and provided tailored feedback in real-time.  Follow us on Instagram to get updates on when we're hosting our next Clubhouse room! You can find us @raematrix and @cheryltheory Rae is a Speaking and Emcee Coach from Singapore who helps guide millennial entrepreneurs and coaches to Show Up and Speak Up with Boldness so they never let Fear get in their way! You can also subscribe to Rae's bi-weekly digital newsletter, which includes speaking and communication tips, templates, and worksheets: http://bit.ly/SSpeakersSpecial Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com Disclaimer: The audience members were fully aware of the audio recording and they were given the option to opt-out of behind recorded during the Clubhouse room. 

Mar 26

1 hr 1 min

Today, we have Janice Tee with us to talk about being responsible for your own business results. Janice is a millennial business coach and social media strategist. Her business coaching program helps you leverage social media for business so you can stand out in a crowded online marketplace, and turn passive followers into paid clients. Some highlights from the conversation are: Janice's decision to dive straight into full-time entrepreneurship   How to deal with people's assumptions and judgment about you and your success What it means to fully take ownership of your business success  And more value-packed mindset and business strategy insights  You can find Janice at @janice.tee and you can also apply to her business coaching program here. 

Mar 22

52 min 35 sec

Today, let's talk about managing your time, mind, and energy while balancing your business with a 9-5.  Specifically, we'll look at: The 2 key mindset shifts that helped me stop stressing over how "little" time I have A behind the scenes look into the things I do in my business so that I can spend just 2 hours a day on my business (on average)  The key social media strategies or action items that help me make consistent 5-10k months in my business, even on top of grad school  And, if you're wanting to start signing consistent clients for your coaching business and build your business in a way that does NOT feel like a second full-time job, feel free to send me a DM on Instagram @cheryltheory and let's chat about how to make this happen! Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Mar 15

28 min 5 sec

Today, we have Kevin Wee with us to talk about creating meaning and impact out of your past challenges. Kevin is a speaker and edupreneur from Singapore who runs Rebound with Resilience, a social enterprise that provides resilience-building and mental wellness education to local schools and organizations. The mission behind Rebound with Resilience is to nurture positive mental health and resilience in students and to support the employability of people with disabilities. Some highlights from the conversation are: Kevin's journey with mental health and how this inspired Rebound with Resilience  Advice for people who may feel held back by their personal past struggles Navigating societal expectations about grades, career, and life pathways Kevin's most impactful moments while running his business And more profound insights!  You can find Kevin at @reboundwithresilience and @k.weee on Instagram or at http://reboundwithresilience.com/. You can also tune into the Rebound with Resilience Podcast on Spotify or on YouTube! 

Mar 8

50 min 12 sec

Today, we have Rae Fung with us to talk about showing up to share your story with confidence, clarity, and conviction. Rae is a Speaking and Emcee Coach from Singapore who helps guide millennial entrepreneurs and coaches to Show Up and Speak Up with Boldness so they never let Fear get in their way! Some highlights from the conversation are: How to have tough conversations when navigating parental or societal expectations  Advice for finding your unique story if you feel like you don't have anything to share (or maybe you feel like you're a boring person) And other speaking, networking, and mindset tips!  You can find Rae at @raematrix on Instagram.  You can also subscribe to Rae's bi-weekly digital newsletter, which includes speaking and communication tips, templates, and worksheets: http://bit.ly/SSpeakersSpecial

Mar 1

55 min 38 sec

Today, we have Lisa Wei & Theresa Ng from Sisters You've Never Had to talk about how they've been able to become a successful influencer/content creator, online coach, and now hosts of an ultra-successful podcast! Lisa and Theresa are NOT sisters by birth, but they are best friends who are honestly as close as sisters. Together, they launched a podcast called Sisters You’ve Never Had, which immediately hit 1500 downloads in just 3 days and even started to chart in the Comedy section on iTunes in Canada. Both Lisa and Theresa work a full-time job AND have their own successful side hustles going on. Some highlights from the conversation are: Factors that led to their success in their respective side hustles How to deal with what people think, especially when building a brand or business Common misconceptions people have about influencers, content creators, and online coaches And other juicy details about their friendship and life as a side hustler! You can find Lisa at @getawei, Theresa at @theresakng and @quarterlifecareers, and both of them at @sistersyouveneverhad or visit their website www.sistersyouveneverhad.com

E

Feb 22

52 min 56 sec

Today, I am sharing with you my business journey since my official launch in March 2019.  Specifically, we'll look at: The 5 phases of my business journey and the key takeaways from each The 3 mentors who have contributed a lot to my business journey @vanessalau.co @iamjamgamble @diellecharon How dealing with online harassment and threats of blackmail changed the trajectory of my business And more practical tips or insights that might help you with your journey Also, the "5k Guide" Workbook is now available at: https://cheryltheory.thinkific.com/courses/5k-guide  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Feb 15

33 min 10 sec

Today, I want to share how I've been able to make consistent 5k-10k months in my business.  Specifically, we'll look at: The 3 key mindset shifts or action items that helped me make consistent 5k-10k months in my online coaching business How I've been able to build interest and demand for my offers Why I'm still offering 1:1 coaching instead of pivoting to a group coaching or course-based business model ASAP Also, the "5k Guide" Workbook is now available at: https://cheryltheory.thinkific.com/courses/5k-guide  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Feb 8

31 min 44 sec

Today, we have Toyin Alli with us to talk about how to build a business even while being in academia. Toyin Alli is a content creator and full-time Lecturer at the University of Georgia. She received her PhD in Mathematics from the University of Alabama in 2016 and started her business one year later. Since then, Toyin has started The Academic Society to help graduate students succeed in grad school through time management, productivity, and accountability.   Some highlights from the conversation are: Challenges faced as an academic side hustler or entrepreneur  Common misconceptions people have about starting a side hustle  How to build an audience online  And other time management + productivity tips!    You can find Toyin at @theacademicsociety_ on Instagram or visit her website www.theacademicsociety.com. Toyin's Free Masterclass: "How to Know What to Expect in your First Semester so that you Don't Have to be Anxious about Starting Grad School" https://www.theacademicsociety.com/gradboss Toyin's Free Side Hustle Cheatsheet + Mini-Course:  "How to Start a Side Hustle in Academia" https://www.theacademicsociety.com/side-hustle-cheatsheet

Feb 1

41 min 30 sec

Today, we have Molly Ho with us to talk about creating a personal brand and content that's relatable and doing business on your own terms.  Molly is an Asian-American entrepreneur who helps aspiring and new entrepreneurs with their mindset, marketing, and money. She's the founder of Keep Getting Paid, a one-stop-shop for all your business and marketing needs. Some highlights from the conversation are: Selecting your business model and why Molly is a huge fan of memberships and digital products How to resonate with your audience  How to show up as yourself online And many more practical tips and golden nuggets related to personal branding, content, and passive income!  You can find Molly at @mollyhostudio on Instagram.

Jan 25

39 min 1 sec

In this BONUS episode, I share a behind-the-scenes conversation with @bellafrancescas + @chelsyaernina + @cheryltheory + @ophieho Back in summer 2020, the four of us had the intention of starting our podcast called the Female Asian Boss Babe Podcast. However, because of time zone differences and busy schedules, it was a challenge to find consistent times to record + edit episodes together. That said, we still created one fabulous episode together! Specifically, we touch on topics such as: How we started in entrepreneurship Asian cultural or parental expectations Our Asian parents’ response or thoughts to our businesses Advice to people wanting to pursue entrepreneurship Enjoy! And remember to connect with us on Instagram: @bellafrancescas @chelsyaernina @cheryltheory @ophieho

Jan 21

39 min 39 sec