BE THAT LAWYER

By Steve Fretzin

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.

  1. 1.
    Ian Garlic: Intention vs. Attention
    30:22
  2. 2.
    Jeremy Schneider: Building a Book of Business in a Big Firm
    34:52
  3. 3.
    Mark Carter: Collaboration, Marketing, and Idea Climbing™
    26:05
  4. 4.
    Allison Williams: Crushing Chaos in Your Lawfirm
    30:36
  5. 5.
    Jeffrey Bunn: Engaging in Meditation Me Time
    26:48
  6. 6.
    Jon Morris: The Secret Sauce of Marketing Your Law Firm
    27:39
  7. 7.
    Bill Sugarman: Moving Laterally and the Power of a Book of Business
    29:16
  8. 8.
    Christopher Melcher: Marketing Through Presentation for Lawyers
    33:56
  1. 9.
    Larry Kaufman: The NCG Factor
    29:13
  2. 10.
    Regina Leslie: Elevating your Presentations
    21:33
  3. 11.
    Phil Gafka: Pursuing Excellence in Leadership, Culture, and Influence
    28:12
  4. 12.
    Sarah Tetlow: Maximizing Your Time and Life
    26:43
  5. 13.
    Bill Himmelstein: Evolving from Networker to Connector
    29:38
  6. 14.
    Gyi Tsakalakis: Defining Success in Marketing and Social Media
    28:39
  7. 15.
    Steven Lefkoff: The Power of Video Marketing
    24:38
  8. 16.
    Heather Pearce Campbell: The Legal Website Warrior
    33:01
  9. 17.
    Jordan Ostroff: Marketing Best Practices
    29:19
  10. 18.
    Jared Correia: Content Marketing for Lawyers
    29:31
  11. 19.
    Walt Hampton: Time Mastery through Self Mastery
    30:56
  12. 20.
    David Ackert: Prioritizing Key Relationships
    38:53
  13. 21.
    Adriana Linares: Efficient Technology in Law
    24:57
  14. 22.
    Neil Dishman: Business Development as a Daily Habit from the Beginning
    35:00
  15. 23.
    Matt Spiegel: Discovering the Value of CRMs
    31:20
  16. 24.
    Scott Becker: Niche-centric Branding and Business Development
    27:04
  17. 25.
    Jennifer Bennett: Getting Ahead as a Woman in Law
    25:07
  18. 26.
    Brian Weinthal: Failing Forward with Business Development
    36:45
  19. 27.
    Gary Johnson: Profitable Marketing Strategies to Build Your Book of Business
    33:45
  20. 28.
    Roy Sexton: Signal Boosting, Reciprocation, and Acknowledging Your Social Media Community
    31:57
  21. 29.
    Jon Vegosen: Client-Centric Business Development
    35:38
  22. 30.
    Justin Breen: Investing in a Vision with PR
    29:58
  23. 31.
    Kait LeDonne: Aligning Your Brand Authentically
    30:39
  24. 32.
    The Dueling Banjos of Legal Business Development
    39:10
  25. 33.
    Duc Trang: Being a Top Law Firm Partner
    27:49
  26. 34.
    Jim Lundy: Embracing the New Reality
    22:34
  27. 35.
    Steve Seckler: Coaching to the Next Level
    26:52
  28. 36.
    Brad Barkin: Having the Right Insurance Broker for Your Law Firm
    22:35
  29. 37.
    David Fram: Giving a Great Legal Presentation
    45:00
  30. 38.
    Ron Bockstahler: Third-Party Suites for Lawyers and Collaboration
    29:45
  31. 39.
    Rich Lenkov: Non-Traditional Marketing to Gain Career Confidence
    30:04
  32. 40.
    Russell Knight: Building Your Brand with Content Creation
    27:54
  33. 41.
    Marc Siegel: Getting Referred by Your Adversaries
    29:16
  34. 42.
    Anita Ventrelli: Asking the Right Questions to Connect with Your Clients
    28:12
  35. 43.
    Ryan Estis: Being Comfortable in the Discomfort of Becoming a Better Speaker
    24:59
  36. 44.
    LET’S GO SOLO! Presentation
    57:50
  37. 45.
    Dan Gershenson: High Caliber Branding for Lawyers
    29:02
  38. 46.
    Walker Lawrence: The Power of Being a Fantastic Networker
    19:40
  39. 47.
    Colleen Hurley: Working with a Synergistic Coach to Grow Your Book
    24:00
  40. 48.
    Christina Martini: Standing Out and Being More than Excellent
    33:00
  41. 49.
    Next Level Networking
    38:16
  42. 50.
    Geo Bellas: The Changing Law Practice and the Vital Need for Understanding Technology
    29:05

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