Alt Marketing School

Fab Giovanetti

A podcast combining social media news, marketing tools, and guides to help raise a new generation of marketers hosted by @fabgiovanetti

#000 - Welcome to Alt Marketing School
Trailer 3 min 1 sec

All Episodes

Spotify, not you as well. Are you "taking inspiration" from TikTok? We discuss the latest features, updates and focuses, jump into the big Twitter CEO news and so much more.

Dec 6

37 min 17 sec

In news that will surprise absolutely no one, Instagram has confirmed that it’s shutting down its standalone messaging app ‘Threads’. In the meantime, we discuss YouTube and Twitter live streaming - do we really need this, Twitter?

Nov 29

33 min 44 sec

What does it take for a brand to make an impact? Amy Moring from Hunter & Gather has an idea about that. What makes the brand stand out is not only its 'digital first' approach but also its impressive focus on innovation and value-driven strategy. In this chat, we explore the power of work culture, scaling a business and working smarter - oh, and how fat coffees will change your life.

Nov 25

33 min 29 sec

Becca gives us some great ideas on how to use new Instagram Reels features and the option to take a break on the app. It's been a while, Clubhouse, nice to see you again. We talk about their new room recordings, Facebook watches you can now add to your Christmas wish list, new Facebook ads changes.

Nov 22

34 min 8 sec

This week is a ripe one, the social media world. Not only Linkedin has launched its freelancer marketplace, but Twitter is rolling out its professional profiles - seeing both platforms contending to become THE place for professionals to hang about. In the meantime, well, Facebook is doing its best to keep up - and Becca even gives Mark an idea for a new feature.

Nov 15

35 min 35 sec

First and foremost, what is the deal with the 'Add Yours' Instagram sticker? Fab and Becca are still wrecking their brains about that, while recovering from the new Meta announcement (and lightly bragging about their predictions). We also cover why live streaming may turn out to be the future of social media selling.

Nov 8

34 min 30 sec

Are you ready to get focused? We are joined by Austin Nicholas and learn how to remove the remoteness from remote meetings and develop relationships in the same way as they might in the office.From discussing habits to streamline, reduce admin, and increase levels of engagement in your meetings, to finding rhythms that free up more time to spend on the things that really matter, today it's all about building powerful systems.

Nov 4

28 min 16 sec

So Facebook is going meta - with a new name (allegedly the name will be, ahem, meta). We have mixed feelings about it (and a lot to say). Plus, we are seeing Twitter's focus on newsletters and we are truly here for it.

Nov 1

27 min 58 sec

In just less than a week, Instagram officially launched Collabs, opened desktop sharing to everyone and introduced a 'Live Scheduling' feature. Becca is a bit skeptical - what will stick? And yes, Fab brings her famous pasta analogy back for you to enjoy.

Oct 25

27 min 3 sec

This episode is sponsored by TalkWalker and will dive deep into the new TalkWalker and Hubspot social media trends report. 70+ industry leaders reveal the social media trends you should look out for in 2022 - among them our very own Fab Giovanetti. Becca and Fab are so excited to see so many of their predictions coming to life!

Oct 21

29 min 45 sec

Twitter has made Becca REALLY angry this past week (where did Nuzzel go?). Yet, we are starting to see more and more people flocking to the platform. Is this a sign? Also, you may have missed the fact that IGTV has just disappeared - Instagram went sneaky of us on that one.

Oct 18

26 min 30 sec

In this episode of Alt Marketing School Fab has the pleasure to talk to the anti hustlers Joe & Harriet about everything storytelling, content and the future of connection. It's going to be an inspiring chat, full of truth bombs and a friendly reminder that kindness goes a long way.

Oct 14

35 min 47 sec

We are not going to say we called, but we did call it. Instagram's meltdown over the past week has got us all thinking real hard about where we are heading, and not just that. Also the future of ads and communities. Plus, Becca spills the tea on some of the most exciting TikTok updates to watch out for.

Oct 11

32 min 27 sec

Instagram: is this the beginning of the end? Today on the podcast Fab puts her clarvoyant hat on and predicts the future of the app. Will she be right, or wrong? Only time will tell.

Oct 4

29 min 46 sec

How can you make your brand stand out from the crowd? What's the secret ingredient to retaining loyal customers. Shivraj Bassi from Innermost spills the beans and shares the core lessons from his journey of scaling a brand.

Sep 30

27 min 3 sec

Are social media platforms desperately competing for their audience's attention?

Sep 27

25 min 46 sec

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits.

Sep 20

31 min 27 sec

Meet Alt Markering School teacher Veronica - we talk about everything, from the power of using LinkedIn as a marketer all the way to lessons from circus life (yes, you read that right).

Sep 16

40 min 12 sec

In this special episode recorded before Fab went on holiday, her and Becca explore predictions for the rest of the year based on some of the top news so far. Get ready for the prediction hat to come out with some wild theories.

Sep 6

15 min 36 sec

Fab had an absolute blast talking to CEO and co-founder of Shop Like you Give a Damn Stephan. Not only we cover the importance of purpose in your message, but we dig deep into how to communicate your values to your audience in a way that sticks. You are truly going to love this one.

Sep 2

33 min 32 sec

We have a top creator with us in the room today, as top writer Amardeep Parmar discusses with Fab how to approach new platforms, testing out strategies as a creator and his own journey on Medium.

Aug 26

35 min 40 sec

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.

Aug 23

27 min 1 sec

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.

Aug 16

22 min 39 sec

Meet another Alt Marketing School teacher, Hannah Flores. Her mission is to cut through the noise of some of the shady marketing tactics being taught online by sharing her authentic marketing method with as many wellness professionals as possible. We talk about unpopular opinions in marketing, falling in love with analytics and how to make peace with the algorithm.

Aug 12

39 min 45 sec

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.

Aug 2

21 min 52 sec

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.

Jul 26

25 min 45 sec

This week we introduce you to yet another amazing teacher of Alt Marketing School. Business consultant and strategist Chelsea Cox will run you through how to build a 90-day plan as a marketer, setting powerful goals.

Jul 22

33 min 12 sec

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Twitter is retiring Fleets, Clubhouse is adding group messages to the app, all the while TikTok keeps rising to the top of the charts. We've said it before, we'll say it again: the world of marketing never stops!

Jul 19

26 min 8 sec

Say hello to one of our amazing Alt Marketing School teachers, the awesome strategist Ren. It was a pleasure to talk to her about leadership, setting expectations with clients, the role of purpose in marketing and so much more.

Jul 15

33 min 55 sec

It all started with an idea and a podcast. Alt Marketing School is a certification challenging students to look at marketing differently. Help us turn our idea into reality and join our crowdfunding campaign.

Jul 14

5 min 49 sec

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits.

Jul 12

32 min 36 sec

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.

Jul 5

25 min 48 sec

In this chat , Fab catches up with old friend Lucy Werner to discuss how to hype yourself and master DIY PR as a founder, professional and even expert.

Jul 1

37 min 31 sec

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.

Jun 28

29 min 41 sec

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.

Jun 21

25 min 10 sec

Meet fellow Alt Marketing School teacher Jess Audley. We dive deep into the intersection of frameworks and hacks when building your strategy, as well as the role of social media in your marketing and much more. With over 30 years of experience in the industry, Fab and Jess could have talked for hours, but sadly due to time constraints this is all we had time for.

Jun 17

33 min 33 sec

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.

Jun 14

30 min 26 sec

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.

Jun 7

36 min 4 sec

In this episode of the podcast we explore the evolution of public speaking in an online setting. Growing your confidence in engaging with a crowd online can be tricky, and with the rise of audio marketing the power of your voice is more important than ever. Learn how to become the most irresistible person of any Zoom room with Alex Merry.

Jun 3

39 min 56 sec

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.

May 31

32 min 44 sec

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.

May 24

34 min 12 sec

Podcasts are awesome - but then, you could say we are biased - yet we know that in order to grow your podcast collaborations are key. Fab talks to Davine from Audry about developing the audience you need to reach your podcast goals. We discuss why it's important to make connections, and access the tools to take your podcast journey to the next level.

May 20

20 min 24 sec

Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits.

May 17

30 min 42 sec

In a world where social media platforms, algorithms, and trends constantly change, small teams and solopreneurs can stay ahead of the game with this step-by-step marketing review and audit.

May 13

28 min 25 sec

Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits.

May 10

28 min 25 sec

In this episode of the podcast we discuss the evolution of influencer marketing and how it has changed throughout the pandemic. We explore how you can add influencer marketing to your strategy and measure your efforts going forward.

May 6

26 min 23 sec

Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits.

May 3

26 min 55 sec

We discuss how to scale social media efforts with a team. Learn about the areas that take up the most time for social media teams and what happens when teams grow. Is collaboration something that teams really need to focus on? Find out how teams can audit their current processes.

Apr 29

31 min 59 sec

Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits.

Apr 26

33 min 22 sec

In this short episode, Fab talks about a recent experiment in which she managed to double conversions in less than a week by using a not-so-familiar Instagram feature: quick replies.

Apr 23

9 min 31 sec