How I Grew This

By Branch

In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.

  1. 1.
    Head of User Acquisition @ Hopper: Makoto Rheault-Kihara- Strategic Paid Social, Massive Growth & The Culture That Empowers It
    32:23
  2. 2.
    CEO @ Yummly: Brian Witlin- Retaining Customers, Personal Growth & Pokemon Go
    40:12
  3. 3.
    Senior Director, Mobile Marketing and Growth @ Electronic Arts: Jayne Peressini- The Power of Campaign Iteration
    38:13
  4. 4.
    Head of Lifecycle Marketing @ Calm: Sue Cho- Generating Power Users with Data & Email
    37:41
  5. 5.
    Head of Growth @ Licious: Prathamesh Dembla- Compound Interest, Lockdown Growth & Why Marketers Should Also Teach
    27:33
  6. 6.
    Head Of Marketing @ MediBuddy: Ashish Bajaj- Balancing Growth & Values
    16:08
  7. 7.
    Director of Marketing @ VSCO: Noa Gutterman- Influencers, Re-engagement & Compounding Growth Loops
    32:47
  8. 8.
    Head of Digital Marketing @Santander Consumer Finance: Frank Hulsebosch- Mobile Banking Trends, Cross-Industry Wisdom & Doing More
    31:07
  1. 9.
    [Repost] Head of Analytics & Mobile Marketing @ MakeMyTrip: Sachin Singla- Redefining Marketing & Growth for Travel Brands
    35:51
  2. 10.
    [Repost] CPO @ Eventbrite: Casey Winters- Connecting Users to the Value of Your Product
    33:17
  3. 11.
    Head of Subscription Growth @ Verizon Media: Ian Moore- Supercharging Subscription Growth
    29:05
  4. 12.
    Co-Founder + Product @ Lenskart.com: Ramneek Khurana- Growing Physical Through Digital
    27:01
  5. 13.
    VP, Digital & Loyalty @ Tim Hortons: Matthew Moore- Building Brand Loyalty Through Mobile
    26:56
  6. 14.
    Director, Growth Product @ The Athletic: Caitlin Roman- Rewards of the Unknown
    25:45
  7. 15.
    Senior Mobile Delivery Manager @ Belk: Matt Hudson- How to Win in the Changing World of Retail
    28:10
  8. 16.
    Former Global CMO @ Potbelly: Brandon Rhoten- Speaking in the Voice of Your Customer
    37:06
  9. 17.
    VP of Marketing @ Junglee Games: Bharat Bhatia- Growing Despite Saturation
    24:38
  10. 18.
    VP Digital @ El Pollo Loco: Andy Rebhun - Beanie Babies, McNuggets, and OH MY! How A Childhood Hustle Evolved into A Winning Mentality in Digital
    34:50
  11. 19.
    Growth Advisor & Former Global Head of Digital Marketing @ Slack: Holly Chen- How An Inner Rebelliousness Led to A Career in Growth
    35:24
  12. 20.
    Chief Marketing Officer @ White Castle: Lynn Blashford- A Century Old Company With A Growth Mindset
    32:35
  13. 21.
    SVP and Head of Product @ RentoMojo: Dharmesh Gandhi- Lowering Churn, Increasing NPS & Finding Unutilized Growth Opportunities
    32:23
  14. 22.
    Co-Founder and Executive Chairman @ Mindbody: Rick Stollmeyer - Building One of The First SaaS Empires
    34:55
  15. 23.
    Former Director of Growth @ Cricket.com: Siddarth Jena- From Zero to 5M Installs in 4 Months
    33:12
  16. 24.
    Director of Product Design @ Coursera: Chetana Deorah - The Role of Design in Growth
    37:46
  17. 25.
    VP of Digital Strategy & Product @ Chipotle: Nicole West - Taking the Risks That Can Accelerate You and Your Company
    28:07
  18. 26.
    CEO & Co-Founder @ Bulbul: Sachin Bhatia - Building World-Class Products From Scratch
    30:19
  19. 27.
    Senior Director, Strategy & Product @ Adobe: Loni Stark - Digital Disruption & Tackling Decade Long Problems
    38:34
  20. 28.
    Head of Analytics & Mobile Marketing @ MakeMyTrip: Sachin Singla - Redefining Marketing & Growth for Travel Brands
    35:51
  21. 29.
    Head of Marketing @ Ola Financial Services: Varun Dubey - Growth Through Empathy & Analytics
    55:04
  22. 30.
    Chief Digital Officer @ PSG: Russell Stopford - Weaving Design, Story, and Sport into the Fabric of an App
    27:40
  23. 31.
    Senior VP, Global Mobile Strategy & Digital Marketing @ Citi: Dan Bishop - Having a Dynamic Career that Grows as much as your Product
    35:29
  24. 32.
    Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization
    36:24
  25. 33.
    Global Director of Digital Product Management @ Hyatt: Ben Weiss - Bridging the Gap Between the Physical & Digital
    35:48
  26. 34.
    CPO @ Canva: Cameron Adams - Canva’s Unconventional Product Approach That Disrupted the Design Industry
    35:54
  27. 35.
    GM of eCommerce @ Square: David Rusenko- After An Acquisition, A Reinvention
    35:43
  28. 36.
    CMO @ Deliveroo: Inés Ures - Taking an Unconventional Path to CMO
    37:38
  29. 37.
    Senior Director of Product Management @ Lyft: Archie Abrams - Tapping Into the Psychology of a Marketplace
    30:55
  30. 38.
    CTO @ Wikimedia: Grant Ingersoll - Knowledge Equity and Navigating Career Through Identity
    45:34
  31. 39.
    Head of Product @ ITV Hub: Stuart Jones - Adapting Your Roadmap and Campaigns When Things Go Wrong
    34:10
  32. 40.
    CPO @ Medium: Michael Sippey - How Product Professionals Are Changing the World Through Creativity and Optimism
    41:56
  33. 41.
    Senior Director of Marketing @ TuneIn: Ana Guillen - How to Drive Career and Product Growth with Intent
    37:54
  34. 42.
    Director of Marketing @ Overstock: Jason Wilson - How to Stretch Your Marketing Muscles During COVID-19
    23:48
  35. 43.
    Product @ Microsoft: Chris Yu - Why Automation Isn’t Always the Answer
    20:03
  36. 44.
    Mobile Product Director @ Allstate: Mike Antognoli - Adding Value During a Pandemic
    27:02
  37. 45.
    VP of US Marketing @ SmartNews: Fabien-Pierre Nicolas - Building for Latent Needs
    39:41
  38. 46.
    CPO @ Eventbrite: Casey Winters - Connecting Users to the Value of Your Product
    33:17
  39. 47.
    Head of Growth @ Coinbase: Linus Chung - Growth at the Cutting Edge
    33:39
  40. 48.
    VP of Growth @ IMVU: Lomit Patel - Creating A Lean Marketing Team Powered by AI
    28:21
  41. 49.
    Head of Product Running @ Runtastic: Robert Schenkenfelder- Putting Yourself in the Running Shoes of Your User
    19:10
  42. 50.
    Head of Insights @ Depop: Farah Abuzeid - Why Data Storytelling is Marketing Gold
    25:51

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