How I Grew This

By Branch

In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.

  1. 1.
    [Greatest Hits] VP Global Growth & Business Development @ Flipboard: Claus Enevoldsen- Balancing Growth and Responsibility to the User
    36:50
  2. 2.
    VP of Growth at Shopify: Morgan Brown - Shopify’s Greatest Secrets to Growth
    41:41
  3. 3.
    [Greatest Hits] VP of US Marketing @ SmartNews: Fabien-Pierre Nicolas - Building for Latent Needs of Your Users
    39:41
  4. 4.
    Senior Manager, Growth Product, and Mobile Marketing at Babbel: Sylvain Gauchet - Bet on Learning to Be A Better Marketer
    26:54
  5. 5.
    [Greatest Hits] Head of Marketing @ Ola Financial Services: Varun Dubey - Growth Through Empathy & Analytics
    55:04
  6. 6.
    Managing Director, Marketing Channels Strategy, and Personalization at JPMorgan Chase: Erin McFarland - Growth Comes When You Focus on the Customer, Data, and Experimentation
    30:24
  7. 7.
    [Greatest Hits] Mobile Product Director @ Allstate: Mike Antognoli - Adding Value During a Pandemic
    27:02
  8. 8.
    [Greatest Hits] Product @ N26: Kristina Walcker-Mayer- How Mobile Banking is Taking Lessons From Fashion E-Commerce
    30:54
  1. 9.
    SVP, Digital & Growth @ sweetgreen: Daniel Shlossman- The Incredible Velocity of Customer-Oriented Growth
    30:54
  2. 10.
    CEO @ AllTrails: Ron Schneidermann - Leading a Small Team to Enormous Growth
    45:15
  3. 11.
    [Greatest Hits] Growth Advisor & Former Global Head of Digital Marketing @ Slack: Holly Chen- How An Inner Rebelliousness Led to A Career in Growth
    35:24
  4. 12.
    CMO @ Fishbrain: Lisa Kennelly- Scaling as the Dominant Player in Your Niche
    28:49
  5. 13.
    [Greatest Hits] Product @ Netflix: Michelle Parsons- How Tinkering in the Classroom Led to Innovating Kids & Family Product
    34:15
  6. 14.
    [Greatest Hits] VP of Digital Strategy & Product @ Chipotle: Nicole West - Taking the Risks That Can Accelerate You and Your Company
    28:07
  7. 15.
    [Greatest Hits] SVP and Head of Product @ RentoMojo: Dharmesh Gandhi- Lowering Churn, Increasing NPS & Finding Unutilized Growth Opportunities
    32:23
  8. 16.
    Head of User Acquisition @ Hopper: Makoto Rheault-Kihara- Strategic Paid Social, Massive Growth & The Culture That Empowers It
    32:23
  9. 17.
    CEO @ Yummly: Brian Witlin- Retaining Customers, Personal Growth & Pokemon Go
    40:12
  10. 18.
    Senior Director, Mobile Marketing and Growth @ Electronic Arts: Jayne Peressini- The Power of Campaign Iteration
    38:13
  11. 19.
    Head of Lifecycle Marketing @ Calm: Sue Cho- Generating Power Users with Data & Email
    37:41
  12. 20.
    Head of Growth @ Licious: Prathamesh Dembla- Compound Interest, Lockdown Growth & Why Marketers Should Also Teach
    27:33
  13. 21.
    Head Of Marketing @ MediBuddy: Ashish Bajaj- Balancing Growth & Values
    16:08
  14. 22.
    Director of Marketing @ VSCO: Noa Gutterman- Influencers, Re-engagement & Compounding Growth Loops
    32:47
  15. 23.
    Head of Digital Marketing @Santander Consumer Finance: Frank Hulsebosch- Mobile Banking Trends, Cross-Industry Wisdom & Doing More
    31:07
  16. 24.
    [Greatest Hits] Head of Analytics & Mobile Marketing @ MakeMyTrip: Sachin Singla- Redefining Marketing & Growth for Travel Brands
    35:51
  17. 25.
    [Greatest Hits] CPO @ Eventbrite: Casey Winters- Connecting Users to the Value of Your Product
    33:17
  18. 26.
    Head of Subscription Growth @ Verizon Media: Ian Moore- Supercharging Subscription Growth
    29:05
  19. 27.
    Co-Founder + Product @ Lenskart.com: Ramneek Khurana- Growing Physical Through Digital
    27:01
  20. 28.
    VP, Digital & Loyalty @ Tim Hortons: Matthew Moore- Building Brand Loyalty Through Mobile
    26:56
  21. 29.
    Director, Growth Product @ The Athletic: Caitlin Roman- Rewards of the Unknown
    25:45
  22. 30.
    Senior Mobile Delivery Manager @ Belk: Matt Hudson- How to Win in the Changing World of Retail
    28:10
  23. 31.
    Former Global CMO @ Potbelly: Brandon Rhoten- Speaking in the Voice of Your Customer
    37:06
  24. 32.
    VP of Marketing @ Junglee Games: Bharat Bhatia- Growing Despite Saturation
    24:38
  25. 33.
    VP Digital @ El Pollo Loco: Andy Rebhun - Beanie Babies, McNuggets, and OH MY! How A Childhood Hustle Evolved into A Winning Mentality in Digital
    34:50
  26. 34.
    Growth Advisor & Former Global Head of Digital Marketing @ Slack: Holly Chen- How An Inner Rebelliousness Led to A Career in Growth
    35:24
  27. 35.
    Chief Marketing Officer @ White Castle: Lynn Blashford- A Century Old Company With A Growth Mindset
    32:35
  28. 36.
    SVP and Head of Product @ RentoMojo: Dharmesh Gandhi- Lowering Churn, Increasing NPS & Finding Unutilized Growth Opportunities
    32:23
  29. 37.
    Co-Founder and Executive Chairman @ Mindbody: Rick Stollmeyer - Building One of The First SaaS Empires
    34:55
  30. 38.
    Former Director of Growth @ Cricket.com: Siddarth Jena- From Zero to 5M Installs in 4 Months
    33:12
  31. 39.
    Director of Product Design @ Coursera: Chetana Deorah - The Role of Design in Growth
    37:46
  32. 40.
    VP of Digital Strategy & Product @ Chipotle: Nicole West - Taking the Risks That Can Accelerate You and Your Company
    28:07
  33. 41.
    CEO & Co-Founder @ Bulbul: Sachin Bhatia - Building World-Class Products From Scratch
    30:19
  34. 42.
    Senior Director, Strategy & Product @ Adobe: Loni Stark - Digital Disruption & Tackling Decade Long Problems
    38:34
  35. 43.
    Head of Analytics & Mobile Marketing @ MakeMyTrip: Sachin Singla - Redefining Marketing & Growth for Travel Brands
    35:51
  36. 44.
    Head of Marketing @ Ola Financial Services: Varun Dubey - Growth Through Empathy & Analytics
    55:04
  37. 45.
    Chief Digital Officer @ PSG: Russell Stopford - Weaving Design, Story, and Sport into the Fabric of an App
    27:40
  38. 46.
    Senior VP, Global Mobile Strategy & Digital Marketing @ Citi: Dan Bishop - Having a Dynamic Career that Grows as much as your Product
    35:29
  39. 47.
    Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization
    36:24
  40. 48.
    Global Director of Digital Product Management @ Hyatt: Ben Weiss - Bridging the Gap Between the Physical & Digital
    35:48
  41. 49.
    CPO @ Canva: Cameron Adams - Canva’s Unconventional Product Approach That Disrupted the Design Industry
    35:54
  42. 50.
    GM of eCommerce @ Square: David Rusenko- After An Acquisition, A Reinvention
    35:43

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