Public Sector Marketing Show

By Joanne Sweeney

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications. The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.” Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit. Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views. She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco. Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards. Find out more at https://publicsectormarketingpros.com/.

  1. 1.
    Why Digital Marketing Skills Will Secure Your Employment Future in Public Sector
    25:15
  2. 2.
    #1 Digital Strategy for the Next 10 Years
    48:14
  3. 3.
    What Public Sector Marketing Can Learn from Digital Journalism Tactics
    48:16
  4. 4.
    Best Bits, Bloopers and Bold Advice | Highlights from 25 Episodes of the Public Sector Marketing Show
    39:14
  5. 5.
    Digital News Report 2021: Insights for Public Sector Marketing
    27:14
  6. 6.
    Social Media in the Workplace: Managing The Personal V Professional Voice
    45:08
  7. 7.
    How to Increase Facebook Organic Reach
    46:17
  8. 8.
    How to Manage Your Online Reputation
    35:58
  1. 9.
    State of Social Media in the Public Sector Report USA
    43:39
  2. 10.
    How to Manage Social Media in the Public Sector
    43:24
  3. 11.
    COVID-19 Crisis Communications Lessons
    39:51
  4. 12.
    Why Long-Form Content Marketing Is Not Dead
    54:45
  5. 13.
    How to Build Public Trust with Social Customer Service
    37:27
  6. 14.
    Work Smarter with These Content Repurposing Ideas
    52:00
  7. 15.
    How to Use Twitter Spaces for Government & Public Sector
    40:48
  8. 16.
    2021 Public Sector Digital Marketing Summit
    34:21
  9. 17.
    The Role of Internal Communications in the Digital Workplace
    38:10
  10. 18.
    What is Data Driven Marketing for Public Sector?
    50:17
  11. 19.
    Mastering Instagram for Government Agencies
    38:18
  12. 20.
    Virtual Event Ideas for Public Sector
    0:22
  13. 21.
    How to Land a Digital Marketing Job in Government or Public Sector
    0:36
  14. 22.
    How to Launch and Build a Public Sector Podcast
    41:58
  15. 23.
    The Power of Radio for Public Sector Marketing
    1:03:34
  16. 24.
    How Public Sector Outperforms Private Sector on Social Media
    41:00
  17. 25.
    How to Deliver Open and Transparent Government and Public Services
    32:48
  18. 26.
    How to Manage Negativity and Trolling on Social Media
    44:14
  19. 27.
    The Role of Senior Leaders on Social Media
    25:54
  20. 28.
    Why Social Media is Mainstream Media
    32:25
  21. 29.
    How to Become a Social Media Influencer in the Public Sector
    38:04
  22. 30.
    Introducing the Public Sector Marketing Show
    3:10
  23. 31.
    Trust & Transparency in Government & Public Sector Communications
    29:33
  24. 32.
    Social Media as the Antidote to COVID-19
    35:36
  25. 33.
    The Role of Social Media in Public Health Crisis Communications During COVID-19
    26:58

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