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Employer Branding Podcast

By Jorgen Sundberg

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans. In this show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Unilever, Walmart, L'Oréal, Salesforce and, Microsoft. Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting. Subscribe ==> https://employerbrandingpodcast.com Contact: jorgen@linkhumans.com

  1. 1.
    Attract Talent by Adding Humanity and Purpose to Your Brand, with Ariel Jolo of Medallia05/22/2019
    21:05
  2. 2.
    How to Develop an EVP to Attract Talent from Around the World, with Kumari Williams of Harman Int.05/14/2019
    19:01
  3. 3.
    Building Brands People Want to Work for, with Ellen Kapoor of ITW05/08/2019
    18:33
  4. 4.
    The DIY Guide to EVP Development, with Susannah Sack04/25/2019
    25:59
  5. 5.
    Balancing Hyper Growth and Company Culture, with Sue Olson of Course Hero04/11/2019
    22:13
  6. 6.
    How Wells Fargo Invests in Employer Brand, with Aaron Kraljev03/27/2019
    23:13
  7. 7.
    How SurveyMonkey Attracts the Curious, with Becky Cantieri03/09/2019
    21:39
  8. 8.
    Who Owns Recruitment Marketing? With Kathleen Back of NCR02/22/2019
    29:36
  1. 9.
    Making the Employer Brand Obvious, with Tisha Leslie of T-Mobile02/11/2019
    24:46
  2. 10.
    How UMB Banks on Employee Storytelling, with Riana Maus01/24/2019
    23:56
  3. 11.
    The Journey of HomeAway's Employer Brand, with Kayla Chance01/10/2019
    17:05
  4. 12.
    Why Everyone Owns the Employer Brand, with Julian Placino of Bottle Rocket12/26/2018
    17:25
  5. 13.
    Powering Up Your Employer Brand, with Neil Daly of EDF Energy12/13/2018
    40:04
  6. 14.
    Bring Your Whole Self to Work, with Andres Traslavina of Whole Foods Market11/30/2018
    25:18
  7. 15.
    Making Marketing Your Best Mate, with Ben Hutchings of ForgeRock11/16/2018
    26:52
  8. 16.
    The Transformation of Informatica's Employer Experience, with Alex Her10/25/2018
    29:41
  9. 17.
    How Strong Values Can Attract and Retain, with Devin Rogozinski of Atlassian10/17/2018
    25:57
  10. 18.
    Attracting Truckers with Employer Branding, with Jason Crowell10/09/2018
    29:43
  11. 19.
    How EY Does Employer Branding in Ireland, with Caroline McAniff10/02/2018
    30:28
  12. 20.
    The Employer Brand of Macy's, with James Marable09/25/2018
    37:46
  13. 21.
    The Employer Brand of a Top Law Firm, with Tarek Dawas of Allen & Overy09/19/2018
    34:39
  14. 22.
    Improving the Workplace for Women, with Romy Newman of Fairygodboss09/12/2018
    20:51
  15. 23.
    How the FBI Does Employer Branding, with Peter Sursi09/04/2018
    29:45
  16. 24.
    How Leadership Brand Affects Talent Attraction, with Morgan Hoogvelt08/28/2018
    26:01
  17. 25.
    How Southwest Airlines Puts Employees First, with Shari Conaway08/21/2018
    34:07
  18. 26.
    The Evolution of Campus Recruitment, with Nicole Dorskind08/15/2018
    24:57
  19. 27.
    How Employee Experience Impacts Employer Brand, with Rayanne Thorn08/07/2018
    51:48
  20. 28.
    How Storytelling Can Humanize Your Employer Brand, with Lauryn Sargent07/31/2018
    38:50
  21. 29.
    How Unilever Created a New EVP and Employer Brand, with Anuradha Razdan07/24/2018
    34:58
  22. 30.
    A Guide to Branded Candidate Experience Design, with Russell Miyaki07/18/2018
    30:27
  23. 31.
    A Guide to User-Generated Video Content for Employer Branding, with Alykhan Rehmatullah07/10/2018
    39:41
  24. 32.
    The Employer Brand of Defense & Aerospace Giant Lockheed Martin, with Charlotte Jones07/03/2018
    23:48
  25. 33.
    How Diversity & Inclusion Impacts Employer Brand, with Tayo Rockson06/26/2018
    24:49
  26. 34.
    The Employer Brand of Hypergrowth Tech Company Turbonomic, feat. Chris McMahon & Justin Graci06/19/2018
    48:35
  27. 35.
    The Employer Brand of Insurance Giant Aviva, with Jonny Briggs06/12/2018
    22:50
  28. 36.
    Bringing Recruitment + Marketing Together, with Lori Sylvia06/05/2018
    28:00
  29. 37.
    How Groupon "Deals" with Employer Branding, feat. James Ellis05/31/2018
    48:06
  30. 38.
    Why Good Recruitment Marketing Starts with Listening, feat. Katrina Kibben05/22/2018
    34:17
  31. 39.
    How Dell Manages a Global Employer Brand Function, with Jennifer Newbill05/15/2018
    46:49
  32. 40.
    Maximizing Employer Branding for Small & Medium-sized Companies, with Brad Owens05/08/2018
    27:19
  33. 41.
    The Employer Brand of American Airlines, with Carrie Corbin05/01/2018
    49:06
  34. 42.
    Communicating the Employer Brand from the Inside Out, with Kristin Dudley04/24/2018
    35:07
  35. 43.
    How Merck Trusts Employees to Activate the Employer Brand, with John Graham Jr.04/17/2018
    30:55
  36. 44.
    The Power of Purpose for Employer Brands, with Markus Kramer04/11/2018
    39:28
  37. 45.
    The Design and Science of Workplaces that Inspire, with Kursty Groves04/03/2018
    26:31
  38. 46.
    How Inclusion Drives Employee Advocacy, with Charu Malhotra03/27/2018
    25:55
  39. 47.
    The Power of Storytelling in Employer Branding, with Bryan Adams03/20/2018
    33:52
  40. 48.
    How Philips Built an Employer Brand Function from Scratch, with Lisa Chartier03/13/2018
    33:19
  41. 49.
    How Virgin Group Defined a Global Employer Brand, with Amy Sawbridge03/06/2018
    40:57
  42. 50.
    How thyssenkrupp Engineers Employer Branding, with Stefan Schmitt02/27/2018
    25:37
  43. 51.
    How HP Uses Video for Employer Branding, with Ovidiu Voina02/20/2018
    28:37
  44. 52.
    Creative Trends of 2018, with Robyn Lange of Shutterstock02/13/2018
    24:55
  45. 53.
    How Australia Post Delivers Employer Branding, with Quila Israelson02/06/2018
    27:58
  46. 54.
    How EY Attracts Young Talent with Employer Brand, feat. Steve Keith01/30/2018
    35:25
  47. 55.
    How SAP Attracts Gen Z with Employer Branding, feat. Jenn Prevoznik01/23/2018
    26:28
  48. 56.
    How CA Technologies Uses Employee Advocacy for Talent Attraction, with Craig Fisher01/16/2018
    35:07
  49. 57.
    How Allianz Drives Employer Brand Change with a New Set of Values, feat. Angelika Inglsperger01/09/2018
    23:46
  50. 58.
    How Siemens Changes Employer Brand Perception, with Chris Knorn01/02/2018
    44:12
  51. 59.
    How Deutsche Bahn Keeps Employer Brand on Track, with Kerstin Wagner12/26/2017
    34:06
  52. 60.
    How Citizens Bank Invests in Employer Brand, with Debbie Celado12/19/2017
    27:27
  53. 61.
    The Employer Brand of Engineering Giant ABB, with Sarah Dovlo12/13/2017
    27:19
  54. 62.
    Localizing Your Employer Brand, with Dalhia Rodriguez of Dell12/06/2017
    51:42
  55. 63.
    Socially Engaged Recruiting on LinkedIn, with Eamon Collins of PageGroup11/29/2017
    28:45
  56. 64.
    Breaking Boundaries with Video in Employer Branding, with Audra Knight of Tenable11/21/2017
    31:41
  57. 65.
    Using Employer Brand to Attract Young Talent, with Lane Sutton11/15/2017
    37:19
  58. 66.
    Why Research Will Make or Break Your Employer Brand, with Susan LaMotte of exaqueo11/07/2017
    32:32
  59. 67.
    How HubSpot Does Inbound Recruiting, with Hannah Fleishman10/31/2017
    33:20
  60. 68.
    How to Redecorate Your Employer Brand, with Ana Harris Padley of Houzz10/24/2017
    14:53
  61. 69.
    The Warts and All Approach to Employer Branding, with Dee Murphy of Jobbio10/17/2017
    17:10
  62. 70.
    Leveraging Your Employees for Employer Branding, with Ruth Penfold of Shazam10/10/2017
    20:15
  63. 71.
    TUI Group's Employer Brand Journey, with Sibylle Reiss10/03/2017
    28:48
  64. 72.
    How to Create Organizations Where People Want to Show Up, with Jacob Morgan09/26/2017
    30:32
  65. 73.
    Designing the Candidate Experience, with Jon Addison of LinkedIn09/21/2017
    22:05
  66. 74.
    Employer Branding for Recruitment Agencies, with Christina Knock of Cox Purtell09/12/2017
    20:46
  67. 75.
    Employee Engagement is Dead, Long Live Employee Experience! Feat. Cliff Ettridge09/05/2017
    22:31
  68. 76.
    How Microsoft's Purpose Drives Employer Brand, with Paul Davies08/30/2017
    27:11
  69. 77.
    How Salesforce Drives Employer Brand Through Culture, with Jennifer Johnston08/22/2017
    26:44
  70. 78.
    How to Optimize the Right Corporate Culture, with Ryan Kellogg08/15/2017
    21:40
  71. 79.
    A Guide to Employer Reviews & Transparency, with Moritz Kothe of kununu08/09/2017
    22:07
  72. 80.
    How Staff Perks Impact Employer Brand, with Shaun Bradley of Perkbox07/25/2017
    22:34
  73. 81.
    How Vodafone Dials Up Employer Brand, with Catalina Schveninger07/25/2017
    31:32
  74. 82.
    Ericsson's Employer Brand, with Lisa Smith-Strother07/18/2017
    21:53
  75. 83.
    Why Employees Are the Best Storytellers of Your Employer Brand, with Bryan Chaney of Indeed07/11/2017
    37:50
  76. 84.
    A Short Introduction to (Employer) Branding, with Robert Jones of Wolff Olins07/04/2017
    23:07
  77. 85.
    How Royal Bank of Canada Invests in Employer Brand Management, with Estela Vazquez Perez06/28/2017
    25:09
  78. 86.
    The State of Employer Brand Management, with Simon Barrow06/21/2017
    45:43
  79. 87.
    The Secret Sauce to a Brilliant Employer Brand, with Adam Glassman of Alorica06/13/2017
    25:25
  80. 88.
    Is Glassdoor a Corporate Version of Cyberbullying? Feat. Ben Martinez of HireVue06/07/2017
    24:26
  81. 89.
    How HomeServe Puts Employees & Customers First, with Greg Reed05/30/2017
    30:16
  82. 90.
    The Value of Culture to an Employer Brand, with Brian Evje05/23/2017
    25:59
  83. 91.
    Why Employees Are Your New Marketers, with Michael Brenner05/16/2017
    14:27
  84. 92.
    How Fortune 500 Organizations Attract Top Talent, with John Wilson of WilsonHCG05/10/2017
    21:13
  85. 93.
    Creating Employer Brand Content that Moves People, with Will Staney05/03/2017
    33:58
  86. 94.
    Analysing the Digital Footprint of Your Candidates, with Fiona McLean of The Social Index04/28/2017
    22:04
  87. 95.
    How Walmart Builds Employment Brand at Scale, with Michael Smith04/14/2017
    22:39
  88. 96.
    How GE Blends Consumer & Employment Branding, with Shaunda Zilich04/04/2017
    25:10
  89. 97.
    Recruit Fans, Not Candidates! Feat. Steve Ward03/23/2017
    29:23
  90. 98.
    A Guide to Candidate Experience, with Kevin Grossman of Talent Board03/14/2017
    20:57
  91. 99.
    Do Start-Ups Really Need Employer Branding? feat. Erin Wilson of hirepool03/07/2017
    22:31
  92. 100.
    A Dummy's Guide to Employer Branding, with Lars Schmidt of Amplify Talent03/01/2017
    24:33
  93. 101.
    How to Develop an Effective EVP, with Maren Hogan of Red Branch Media02/21/2017
    19:30
  94. 102.
    A Guide to Human Insights for Employer Brands, with Jonas Fischer of PeerCulture02/15/2017
    29:47
  95. 103.
    A Guide to Creative Trends in 2017, with Terrence Morash of Shutterstock02/07/2017
    27:18
  96. 104.
    Building Employer Brand Through the Voices of Your Employees, with Phil Strazzulla02/01/2017
    27:07
  97. 105.
    A Model of Candidate Experience, with Ben Gledhill01/25/2017
    23:50
  98. 106.
    The State of Content Marketing in 2017, with Joe Pulizzi of CMI01/17/2017
    21:40
  99. 107.
    A Guide to Recruitment Marketing, with Lisa Jones of BarclayJones01/12/2017
    31:49
  100. 108.
    How to Get More Conversions on Your Career Site, with Filip Matous01/03/2017
    24:37
  101. 109.
    The Virgin Media Way to Candidate Experience, with Neil Chivers12/28/2016
    26:16
  102. 110.
    A Guide to Content Marketing Transparency, with Matt Hodkinson of Influence Agents12/20/2016
    28:54
  103. 111.
    Employer Branding is Broken and Here's How to Fix it, with Hung Lee of Workshape12/13/2016
    29:10
  104. 112.
    How SEO and Social Should Work Together, with Jo Turnbull12/07/2016
    23:50
  105. 113.
    How Hays Became the #1 Staffing Firm on LinkedIn, with Catherine Gutsell11/28/2016
    42:33
  106. 114.
    Why Millennials Don’t Exist, with Brenda Wong of Debut11/23/2016
    24:08
  107. 115.
    How to Create Content that Gets Shares AND Backlinks, with Steve Rayson of BuzzSumo11/15/2016
    27:28
  108. 116.
    Pre-Suasion: A Marketer's Way to Influence & Persuade, with Dr. Robert Cialdini11/08/2016
    41:29
  109. 117.
    A Guide to Social Selling on LinkedIn, with Brynne Tillman of PeopleLinx10/31/2016
    27:35
  110. 118.
    How Arsenal F.C. Manages 50+ Million Social Followers, with Chris Harris10/17/2016
    13:13
  111. 119.
    The Gradual Decline of Twitter, with James Tozer of The Economist10/10/2016
    33:42
  112. 120.
    How Enterprise Holdings Drives Employer Branding, with Ashley Hever10/03/2016
    34:29
  113. 121.
    Employee Advocacy: It's a Methodology, not a Tool, with Elizabeth Jurewicz of Rackspace09/26/2016
    26:58
  114. 122.
    How to Use Slack for Recruiting, with Angela Bortolussi09/19/2016
    18:51
  115. 123.
    How HSBC Banks on Employee Advocacy, with Camila Romuld09/13/2016
    21:18
  116. 124.
    The Evolution of Employer Branding, with Claes Peyron09/06/2016
    22:26
  117. 125.
    A Guide to Personal Branding for Business, with Jennifer Holloway08/31/2016
    24:47
  118. 126.
    Why Content is King for Employer Branding, with Todd Wheatland08/23/2016
    39:30
  119. 127.
    How Vodafone Dials Up Employee Advocacy, with Kimberley Harcombe08/17/2016
    30:20
  120. 128.
    How Social Customer Service Helps Commuters in Greater Manchester, with Justin Clark08/12/2016
    16:50
  121. 129.
    How SAS Does Employee Advocacy, with Alli Soule08/02/2016
    28:04
  122. 130.
    How Cisco Uses Snapchat for Talent Branding, with Carmen Collins07/26/2016
    32:42
  123. 131.
    How Cision Innovates on Social, with Michelle Dziuban07/19/2016
    28:06
  124. 132.
    A Guide to Social Selling, with Tim Hughes07/12/2016
    47:11
  125. 133.
    How to Promote Audio Content on Social, with Delaney Simmons of WNYC06/30/2016
    28:47
  126. 134.
    A Marketer’s Guide to Mobile Live Video, with Krishna De06/24/2016
    42:14
  127. 135.
    How Pitney Bowes Uses Social Selling, with Paul Lewis06/15/2016
    38:28
  128. 136.
    A Guide to Effective Company Websites, with Keren Lerner of Top Left Design06/08/2016
    32:57
  129. 137.
    How Xchanging Uses Social Selling, with Sophie Barnes06/02/2016
    19:34
  130. 138.
    The State of Employee Advocacy, with Ed Terpening of Altimeter Group05/24/2016
    45:35
  131. 139.
    How to Use Snapchat for Social Storytelling, with Victoria Taylor05/18/2016
    23:36
  132. 140.
    How Employers Can Embrace Transparency, with Diarmuid Russell of Glassdoor05/11/2016
    42:44
  133. 141.
    How to Transform Your Employees into an Online Marketing Engine, with Glenn Gaudet of GaggleAMP05/05/2016
    36:26
  134. 142.
    How Zurich Insurance Uses Social Media, with Keith Lewis04/27/2016
    31:10
  135. 143.
    How to Use LinkedIn for Social Selling, with Mike Davies of Santander UK04/20/2016
    20:28
  136. 144.
    Social Media: A Guide for Bluffers, with Susie Boniface04/13/2016
    34:03
  137. 145.
    A Guide to Social Media for Employer Branding, with David Brudenell of Universum04/06/2016
    50:49
  138. 146.
    How to Humanise Your Content Marketing, with Chris Marr03/30/2016
    41:15
  139. 147.
    How to Become a Listening Brand, with JR Little of Carat03/22/2016
    32:41
  140. 148.
    How to Spring Forward with a New Brand, feat. Ian Grundy of Adecco Group03/17/2016
    26:01
  141. 149.
    A Guide to Creative Trends in 2016, with Jordan Roland of Shutterstock03/09/2016
    38:22
  142. 150.
    How Fashion Brands Use Social Commerce, with Richard Jones of Wayin03/03/2016
    32:33
  143. 151.
    The Myth of Social Media, with Scott Monty02/23/2016
    35:12
  144. 152.
    How to Turn Employee Stories into Brand Equity, with Lisa Cervanka and Jason Seiden02/16/2016
    30:39
  145. 153.
    How to Use Instagram for Recruiting, with Angela Bortolussi02/10/2016
    31:37
  146. 154.
    How to Be a Social CEO, with Leslie Gaines-Ross of Weber Shandwick02/02/2016
    32:10
  147. 155.
    How LinkedIn Has Changed Business in Britain, with James Caan et al.01/25/2016
    21:21
  148. 156.
    How to Increase Community Engagement, with Richard Millington of FeverBee01/20/2016
    42:31
  149. 157.
    How L’Oréal Uses Transparency to Drive Employer Brand, with Alexander Onish01/12/2016
    37:21
  150. 158.
    How to Be an Engaged Leader on Social Media, with Charlene Li of Altimeter Group01/05/2016
    46:09
  151. 159.
    The State of UK Content Marketing in 2016, with Joe Pulizzi of the Content Marketing Institute12/29/2015
    51:28
  152. 160.
    A Guide to Social Intelligence, with Catriona Oldershaw of The Insights Distillery12/17/2015
    44:06
  153. 161.
    How Employee Engagement Drives Employee Advocacy, with Dave Hawley of SocialChorus12/10/2015
    34:21
  154. 162.
    How Booking.com Created a Kick-Ass Company Culture, with Brendan Bank12/04/2015
    27:07
  155. 163.
    How King Brought its Employer Brand to Life, with Natalie Mellin11/27/2015
    19:45
  156. 164.
    How Capgemini Uses Social Media to Recruit, with Sarang Brahme11/18/2015
    23:27
  157. 165.
    A Guide to Community Management, with Christie Fidura10/28/2015
    58:00
  158. 166.
    A Guide to Social Media in the Workplace, with Julia Jachmann of Adecco Group10/20/2015
    24:34
  159. 167.
    A Guide to Employer Brand Management, with Richard Mosley of Universum10/14/2015
    1:06:19
  160. 168.
    How AO Uses Social Media to Sell Appliances Online, with Yossi Erdman10/06/2015
    30:30
  161. 169.
    How to Boost Your Employee Advocacy Program, with Mikael Lauharanta of Smarp09/30/2015
    28:15
  162. 170.
    How to Boost Your Employer Brand on LinkedIn, with Chris Brown09/17/2015
    32:13
  163. 171.
    A Guide to E-mail Marketing, with Tamsin Fox-Davies of Constant Contact09/09/2015
    53:18
  164. 172.
    A Guide to Data-Driven Content Marketing, with Steve Rayson of Buzzsumo09/03/2015
    40:49
  165. 173.
    Do Brands Still Need Agencies for for Social Media? With Rylan Holey of Hootsuite08/27/2015
    25:39
  166. 174.
    A Guide to Growth Hacking, with Kieran Flanagan of HubSpot07/29/2015
    35:59
  167. 175.
    A Guide to Social Collaboration and Learning, with James Tyer of Kellogg Company07/17/2015
    29:13
  168. 176.
    How to Use Periscope for Social HR, with Lars Schmidt of Amplify Talent07/02/2015
    27:32
  169. 177.
    A Guide to Social Media Recruitment with Andy Headworth06/26/2015
    22:14
  170. 178.
    How to Master Video Marketing with Aimee Bateman06/11/2015
    32:07
  171. 179.
    How to Get Started with Inbound Marketing featuring David Smooke06/03/2015
    33:58
  172. 180.
    How Brands Go from Survival to Significance with Jeremy Waite of Salesforce05/21/2015
    33:11
  173. 181.
    How Maersk Line Use Social Media for B2B Marketing with Davina Rapaport04/29/2015
    16:49
  174. 182.
    How to Build an Email List with Tim Paige of LeadPages04/23/2015
    24:52
  175. 183.
    How to Get Started with Employee Advocacy, with Ben Donkor04/07/2015
    18:03
  176. 184.
    How to Advertise on Twitter with Linda Bolg of Audiense04/01/2015
    20:19
  177. 185.
    How to Master Social Selling, with Tim Hughes of Oracle UK03/25/2015
    24:55
  178. 186.
    How to Build an Audience on Social Media, with Jeff Rohrs of Salesforce03/09/2015
    32:23
  179. 187.
    How innocent Keeps it Smooth on Social, with Helena Langdon02/13/2015
    7:39
  180. 188.
    A Guide to Employer Branding Communications with Martin Mosler of Hager Group12/19/2014
    6:53
  181. 189.
    How to Write a Successful Blog Post09/08/2014
    6:05
  182. 190.
    How to Host a Successful Competition on Social Media08/28/2014
    9:33
  183. 191.
    5 Tips for B2B Facebook Marketing08/13/2014
    8:27
  184. 192.
    How to Start a Twitter Chat for B2B07/24/2014
    9:29
  185. 193.
    How to Reach Out to Your LinkedIn Company Followers07/22/2014
    8:26
  186. 194.
    How to Build a Strong Pinterest Page for B2B07/18/2014
    10:43
  187. 195.
    How To Boost Instagram Marketing for B2B06/30/2014
    7:12
  188. 196.
    How to Use Social Media to Become a Customer Focused Company #CXSummit1406/19/2014
    17:23
  189. 197.
    What Does a Strong LinkedIn Employee Presence Mean for Your Brand?06/17/2014
    7:36
  190. 198.
    How Brands Can Use Real Time Twitter Marketing with Javier Buron from SocialBro #SMLondon05/21/2014
    11:44
  191. 199.
    How B2B Companies Can Use Social Media [5 Tips]05/13/2014
    8:50
  192. 200.
    5 Reasons Social Media Is Important For B2B04/30/2014
    6:45

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