The Digital Glue Podcast

Crystal Kordalchuk, CEO of Virtually Untangled

Welcome to The Digital Glue Podcast! We think big and dream even bigger. And we never underestimate the power of a good idea. If that sounds like a lofty goal … it is. A decade ago, we founded Virtually Untangled with the goal of creating meaningful digital experiences that connect with people. We are now providing small business owners, just like you, to own your story and share it with the world! Every Tuesday morning, we will be dropping a new episode that will help you think big and dream even bigger! #UntanglingForLife #DigitalGlue #VirtuallyUntangled

All Episodes

“There are three responses to a piece of design – yes, no, and WOW!Wow is the one to aim for.” – Milton Glaser Welcome to Episode 46: The deadly Sins Of Graphic Design …The 7 deadly sins … Sounds kind spooky doesn’t it?! Like an old school horror movie on Hallows Eve … The kind with the Jason axe theme music.However, all joking aside, this is a real thing. What you read in the title is true! What I’m about to share with you is true. There are rules to graphic design. And we’ve been fought on this idea before …I honestly hold high praise to those who love to learn and be a do-it-yourself entrepreneur. Especially if funds are tight for adding these design services to ones business. If you love learning and have a true knack for being creative, I full on say “Go for it!”. However, I’m going to repeat myself … Yes, what you are hearing right now is the full on gosh darn true. In order to accomplish consumer effective designs, there are certain rules that need to be followed.So, that’s why I’m here today with this out of the box episode …Are you ready?Pop in your awesome earbuds and let's dive in!

Nov 30

12 min 14 sec

“Creativity is seeing what everyone else has seen and thinking what no one else has thought” - Albert Einstein Welcome to Episode 45: Will Design Ever Rule The World?In the not-too-distant future, creatives will rule the world. No joke!And I am not just saying this because I live a life of creativity. It's a matter of fact that the interconnected systems we use to function within the business world (and society), whether in communication, design, finance, and so on … are increasing in complexity.  Graphic design is a subjective process. There is no set-in-stone "right-way" to go about it. It is a process of understanding, having realistic expectations, patience, and of course excellent communication that will go a long way towards a successful outcome. We nerdy right-brain folk, tend to explore and reveal humanity despite that strong internal pull that demands perfection -- and those ever-present thoughts and feelings that the rest of the world does too. Risk taking is imperative to the creative process because it pushes the boundaries and expands self-imposed limitations in exchange for a level anyone has yet to imagine. Here's what we will be untangling in this episode ...8 simple tips for working with a creative personThe importance of creativity and imaginationOur thoughts on why design will rule the world (one day)The importance of knowing and understanding the “why”The power of powerful storytelling Are you ready?Pop in your awesome earbuds and let's dive in!

Nov 23

14 min 26 sec

“If I waited for perfectionism, I would never write a word.” – Margaret Atwood Welcome to Episode 44: Ready To Kill That Blinking Cursor Nightmare?It’s inevitable … it happens to every creative writer on this glorious planet! All our creative bones are feeling brittle, and we sometimes feel as though it’s time to throw in the towel! Including my team and I some days! Writer’s block isn’t quite what you think. It is not a medical condition. It is not a disease. And it is definitely not a virus that takes control of your overall creative process and juices, rendering you useless and feeling stressed. The truth of the matter is … writer’s block doesn’t actually exist. (Shocked, right?!)  Basically, a brick wall that we’ve built -- which is actually made of air, not bricks. (Ha ha!) And when we are in full belief that this wall is standing tall and up-right (really just a lie we tell ourselves when our creativity is low or on staycation), it becomes real. Like really real! And when we are feeling that mind block, we then become actually creatively blocked. Here's what we will be untangling in this episode ...What is writer’s block and what some causes may be5 tips to help kill that blinking nightmare curseHow to improve your writing skillsHow to write with empathy (not sympathy)10 mindful (and straightforward) writing tips Are you ready?Pop in your awesome earbuds and let's dive in!


Nov 16

14 min 16 sec

“It’s not a faith in technology, it’s a faith in people” – Steve Jobs Welcome to Episode 43: A World Of Tech For Non-Techies …!No matter how non-technical your life may be, in your business you're going to have to interact with it – no if’s, and’s, or buts about it -- and technical people. So, if you already happen to have a team of tech gurus (also known as “techies”) by your side that's a huge advantage for you and your business.Technology offers us a unique opportunity, though rarely welcome, to practice patience. And as it continues to evolve, so does the need to effectively communicate it. Here's what we will be untangling in this episode ...If a tech guru … How to “talk tech” to non-techiesIf wanting to take on tech (aka. “levelling the playing field”)What you need to know about getting and asking for tech helpIt’s not all the “cat’s meow” (digital tool shopping)How to stop just “surviving” and get untangled! Are you ready?Pop in your awesome earbuds and let's dive in!


Nov 9

12 min 37 sec

“Courage starts by showing up and letting ourselves be seen.” – Brene Brown Welcome to Episode 42: Unlocking The Hidden Power Of Connections!  Let's be honest with ourselves for a moment ... Sometimes the word "networking" conjures images of uncomfortable schmooze-fests, where suit-clad business exec's work the room, wine glass in hand, feigned interest at the ready.   Networking (hard truth here) is a huge pain in the butt. Unless you’re an extrovert, then networking is a slice of chocolate cake.But as an introvert, all the standing around, making awkward small talk while wearing a name tag, trying not to sweat, constantly drying your sticky hands, jumbling over your words while holding a napkin of cheese and crackers, and trying not to spill your liquid courage.But networking and making REAL connections doesn't have to feel that bad as it’s simply about having conversations with people. Not about small, stuffy rooms where people are throwing their business cards at you before running off to the next person. It’s about sitting down with someone and chatting. Having normal, yet REAL human conversation. Here's what we will be untangling in this episode ...How to overcome the dread of networking (in-person)6 tips to move you from terrifying to liberatingThe unraveled connection from shame, to courage, to vulnerability Are you ready?Pop in your awesome earbuds and let's dive in!

Nov 2

10 min 50 sec

“Your Monday morning thoughts set the tone for the whole week. See yourself getting stronger, and living a fulfilling, happier and healthier life.” – Germany Kent Welcome to Episode 41: Have a Hate On For Mondays?  Today is NOT Monday. But yesterday was. One of many Mondays that already passed this year, and only one of the many more waiting in the future.Just hearing the word … Monday … is sometimes enough to fill one with feelings of dread. For a lot of people, it is a painful reminder of the routines, the not-so-good ones. This day is something that they would rather avoid if possible while holding feelings of resentment for it and ultimately believing it to be the worst day of the week. But is it though?There are many reasons why people can justifiably hate Monday. What makes Monday so bad for people all around the globe? Is it really that different from any other day of the week? How can we change that frame of mind thinking and start relishing the start of the week? Here's what we will be untangling in this episode ...Why you might have a hate on for MondaysWhy Mondays aren’t the “bad guy”2 ways to get rid of your Monday bluesWhy attitude matters; power of positive thinking6 signs you must make a changeAre you ready?Pop in your awesome earbuds and let's dive in!

Oct 26

12 min 35 sec

“I believe anything is possible. I see opportunity when others see impossibility. I take risks. I am focused. I hustle. I know that nothing is unrealistic. I feel overwhelming love. I embrace my childlike wonder and curiosity. I take flying leaps into the unknown. I contribute something bigger than myself. I create. I learn. I grow. I do. I believe it’s never too late to start living a dream. I AM AN ENTREPRENEUR.”  Welcome to Episode 40: How To “Untangle” Your Pain PointsThings are about to GET REAL today!   I’m going to deep dive into every aspect of entrepreneurial journey’s “pain points” with you and how to “untangle” them. We’ll start with the roller coaster ride, cruise on through the dreaded feeling of exhaustion followed by some handy tips on how to get “unstuck” and how to put productivity to the test by executing #AllTheThings for MAXIUM impact. Here's what we will be untangling in this episode ...How to “untangle” your mindset on the entrepreneurial roller coasterHow to manage entrepreneurial exhaustion for peak productivity7 things YOU can do to get yourself “unstuck”3 easy-peasy tips to execute for MAXIMUM IMPACT Are you ready?Pop in your awesome earbuds and let's dive in!

Oct 19

26 min 8 sec

“There’s no space for peace when perfectionism is a priority.” – Christian Bosse Welcome to Episode 39: Is Perfection Your EnemyPerfection is the enemy of happiness. Instead, we should be trying to embrace being perfectly imperfect.Yes, I it’s good to analyze what we’re doing with our business from time to time, so we don’t get stuck in what I like to call a “rinse n’ repeat” mode -- which is truly the enemy of productivity. We shouldn’t (and can’t) be perfect at anything even though the land of social makes it seem like life is always floating around that way. And it’s truly not about getting more done. It’s all about what you get done. Here's what we will be untangling in this episode ...Why perfectionism is the enemyHow this behaviour tends to affect creatives more10 tips on how to overcome perfectionism Are you ready?Pop in your awesome earbuds and let's dive in!

Oct 12

11 min 38 sec

“Be unafraid and relentless in the advocacy for a better business, healthier and happier employees, enriched customers and a sustainable future in order to create profitable growth.” – Will Marre Welcome to Episode 38: Passion – The Key Ingredient To Success  Building a business that is stemmed from passion will help you in more ways than you could possibly ever imagine. It will not only allow you to feel confident in what you do, how you share and explain it to the world, but it will also help you in times when you’re feeling languish, low or stuck.Life as an entrepreneur is already hard enough. There are high highs and low lows. There are times when you will question what you’re even on this crazy path. And that’s where passion comes into play … Here's what we will be untangling in this episode ... The DNA of a successful entrepreneurThe difference in your business being heart or headMy story on how creativity keeps my passion alive10 reasons why passion is the key ingredient to success Are you ready?Pop in your awesome earbuds and let's dive in!

Oct 5

12 min 4 sec

“Make improvements to your business through rock solid systems and they will stick like glue.” – Mark Wardell Welcome to Episode 37: Client “Rules” You Should BreakWe believe that developing amazing long-term relationships with clients means one is more likely to receive repeat business and great testimonials. The more satisfied the client, the higher the chance they will recommend your business and offerings to a colleague, leading to new business.That being said, we've recently noticed a lot of blogs, podcasts, LinkedIn posts and other virtual goodies floating around about “how to have happy, long-lasting business relationships with clients” so one can continue to send those monthly invoices. They are not wrong, but it makes me feel as though people may be afraid to talk about the flipside … you know what I’m talking about … those clients from hell!There's oh so many things one can do to keep the client happy, but what some don't realize is that there are also a handful of client "rules" one can break that keep both sides successfully happy …Here's what we will be untangling in this episode ...12 steps to creating happy long-lasting client relationships5 client “rules” you should consider breaking7 reasons why you should never buy an email listSolution (and prevention) to poor client treatmentHow to not let “rules” define your success Are you ready?Pop in your awesome earbuds and let's dive in! 

Sep 28

16 min 45 sec

“We need to accept that we won’t always make the right decisions, that we’ll screw up –even royally sometimes -- so understand that failure is not the opposite of success, it’s a part of it” – Arianna Huffington Welcome to Episode 36: How To “Untangle” Your MindsetStarting your business is like growing a garden. You must first invest your time and money. Then, you must take care of it while expecting nothing in return. (Often a lot longer than you think!) However, when everything finally blossoms, it makes all the hard work and patience worthwhile.But it’s not just about those behaviours … it’s also about our expectations vs. reality, which once again boils down to something else ... our MINDSET! Here's what we will be untangling in this episode ...10 behaviours of an entrepreneurExpectations vs. realityHow to succeed and not become a statisticHow to practice mindfulnessHow (and why) to stop waiting for permission Are you ready?Pop in your awesome earbuds and let's dive in!

Sep 21

20 min 2 sec

“Sometimes not getting what you want is a wonderful stroke of luck.” – Dalai Lama Welcome to Episode 35: The Ghosts We Once KnewGHOSTING! It’s a real thing in the business world. That’s right folks, just like the culture of “swiping right” on Tinder and all those other dating apps, ghosting isn’t just for the dating world anymore … It has spilled over into the professional aspect of our lives, with negative consequences. And it hurts!It’s not hard to search for subtext when you get no response, and your inbox is hearing crickets. And if you’re anything like me, your brain takes you in a million different directions, none of them happy ones. You keep racking your brain as to “what did I do wrong?” thus ending in sleepless nights trying to figure things out that are well out of your control as you don’t want to feel like this EVER AGAIN!Here's what we will be untangling in this episode ...The true definition of “ghosting”Why they became the ghosts you once knewHow to ease the pain of being professionally ghostedPatterns of a cancellation society Are you ready?Pop in your awesome earbuds and let's dive in!

Sep 14

15 min 46 sec

“Building a good customer experience does not happen by accident. It happens by design.” – Clare Muscutt Welcome to Episode 34: The Ultimate Guide To Client RelationshipsWe’re baaaack …. with some more “untangling” Digital Glue podcast episodes for the last quarter of the year. We had some time to ponder during our mini summer break. And we wanted to start with a few episodes about something WE ALL deal with every. single. day.CLIENT RELATIONSHIPS!Whether in your day job (hopefully you’ve left there by now and migrated into the amazing land of entrepreneurialism) or working in your own business, have you ever run into a slump of working with the “wrong” people? Clients who don’t understand your personality? Value your traits or expertise? Take you for granted? Expect you to be available on all devices at every hour of the day? And just plain ‘ol drain you emotionally? These pain points can be a real downer. And sometimes make one wonder … why even bother? (*le sigh!)I could sit here all day and share all of Virtually Untangled’s client “horror stories” with you from over the years -- and many more from my time in the land of 9-5 -- but then this would turn into an award-winning novel (HaHa!) instead of an “untangling” podcast episode. So instead, I am going to take the hard-earned lessons from those stories and share some details alongside a list of the greatest tips you will ever need to know in order to help you find your dream client(s). And ease those nasty pain points of the ones who aren’t.Here's what we will be untangling in this episode ...How to figure out WHO is your dream clientHow to start email relationships on the right footHow to set clear roles and responsibilitiesHow to set clear working boundaries Are you ready?Pop in your awesome earbuds and let's dive in!

Sep 7

16 min 32 sec

“You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter defeats, so you can know who you are, what you can rise from, and how you can still come out of it.” – Maya Angelou Welcome to Episode 33: How To Persevere Through Tough TimesLet’s get serious … Right off the hop … We’ve all experienced a lot of hard times in business. Especially since March of last year when the world was stunned on a global scale with COVID-19! Myself and my team included. Even before the pandemic, Virtually Untangled has certainly helped a lot of our “tangled” clients get through some pretty dark days. But from these experiences we learn to adapt, grow, and figure out new ways to not only survive, but thrive in the “big bad” world of business. All the while learning what we can do better at next time the clouds hover over our heads! Here's what we will be untangling in this episode ...How doing nothing just makes things worseHow to rethink (and adapt) when things aren’t workingHow (and why) to stop chasing time (and people)Why it’s important to stop normalizing your knowledgeWhy resiliency is important to building lasting solutionsHow to stop letting comparison thieve your joy Are you ready?Pop in your awesome earbuds and let's dive in!

Jun 29

23 min 41 sec

“You will never change your life until you change something you do daily. The secret to success is found in your daily routine.” – John Maxwell Welcome to Episode 32: Habits of Highly Organized People …When you own your own business being organized is a key factor to accomplishing success. But for me and millions of other scatter-brained business owners, how so we organize our chaotic worlds? There is always an ever-running to-do list, new ideas and goals around every corner, last minute client projects, email to tend to, passwords to remember, professional development seminars and webinars … and seriously, this list could go on for days. I don’t know about you, but some days I feel I need a compass because my mind is wandering in a million different directions -- and also usually wandering a thousand miles away …!It’s true, you really don’t need fancy products or a humungous team of consultants and workers bees to help you get your act together. And keep it together. BOOST YOUR OWN PRODUCTIVITY by creating a system which can be based on these simple yet essential cornerstones of success …. Through organization! Here's what we will be untangling in this episode ...10 simple steps to creating organizational success8 time management tips to help KEEP you organizedWhy productivity needs to be organizations sidekickHow being organized can SAVE your life Are you ready?Pop in your awesome earbuds and let's dive in!

Jun 22

20 min 10 sec

“Management is, above all, a practice where art, science, and craft meet.” – Henry Mintzberg, Cleghorn Professor of Management Studies  Welcome to Episode 31: How Many Hats Are You Wearing?Living in entrepreneur-land is sometimes all about how many things you can do on your own without a team or a sidekick. Sometimes we just want to do things ourselves because we feel it will save us time and money. But in that same breathe, sometimes wearing too many hats just makes things worse …!The term project management used to have me shaking in my shoes! I am the type of person who sometimes takes on one too many projects at a time because I have so many goals to fulfill my bigger picture. But then one day I sat down to sort out of brain onto one of my trusty to-do lists and realized it’s not about how many projects I have on my plate to complete, whether short or long-term, but HOW I plan to attack them all. Here's what we will be untangling in this episode ...How to maximize your own strengthsHow project management is a state of mind, not just a job title4 basic stages of managing your projects6 rules of thumb to adjusting your current processes Are you ready?Pop in your awesome earbuds and let's dive in!

Jun 15

20 min 28 sec

“There are no limits to what you can accomplish, except the limits you place on your own thinking.” – Brian Tracy, Motivational Thinker and Author  Welcome to Episode 30: Business Minimalism:  Achieving Your Dreams With Less!  Minimalism is a true lifestyle characterized by the pursuit of simplicity ... As humans, our hindsight is 20/20 and we tend to narrate our lives in reverse. We also tend to think that this lifestyle doesn't jive with an entrepreneurial one. But not everything has to be about ambition and cutthroat ladder climbing. And being the best of the best no matter the cost …!So, today I want you to think of your mess as your message ... Less is more. Here's what we will be untangling in this episode ...What is minimalism? And what you should do FIRST.Our ultimate list of untangling business “hacks”!Tips on achieving work / life balance … Yes, it’s real!How to hack your budget in 6 simple steps. Are you ready?Pop in your awesome earbuds and let's dive in!

Jun 8

26 min 45 sec

“Starve distractions. Feed your focus.” – Rachel Gadiel  Welcome to Episode 29: SOS … Dealing With “Shiny Object Syndrome”  Many entrepreneurs (including myself once in a blue moon) are far too familiar with shiny object syndrome (S.O.S.) … well the act of it, not exactly WHAT it is and how it impacts our businesses ever so greatly. And it got me thinking … there’s really no better time than now to dig into WHAT it is, WHY it happens and HOW one can use it as a benefit rather than a distraction. BAM!Reality check … shiny object syndrome is keeping you trapped!It’s not rocket science. You’re living in a rabbit hole with a sense of compulsion. You want that carrot and aren’t thinking of all the other elements that could send you in a completely different direction. Cue the screams and the horror movie soundtrack … Because it's TIME to buckle down and FOCUS!Here's what we will be untangling in this episode ...What SOS is and what happens when you’re distractedWhy it happens and how make it a benefit, and not an issueWhat FOMO is (“fear of missing out”) and how it affects youQuestions to ask yourself to make solid fact-action decisionsA true client story of one suffering from SOS Are you ready?Pop in your awesome earbuds and let's dive in!

Jun 1

12 min 1 sec

“The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you – they could be just sitting there, chuckling and listening … There’s nothing like that!” – Marc Maron  Welcome to Episode 28: How To “Untangle” Your PodcastMore people are listening to podcasts more than ever before! Podcasts are a great way to build a genuine connection with your audience. So, instead of the fractured connection you make through the land of social, podcasts allow you to engage your audience with unique long-form content. And are way more convenient than blog posts because people can listen to them while driving, working out, chillin’ on the beach, or just doing chores around the house. Here's what we will be untangling in this episode ...VU’s weekly PER EPISODE project management checklistA simplified 11 step checklist for creating your first episode5 DIY tips for creating the perfect cover artwork Are you ready?Pop in your awesome earbuds and let's dive in!

May 25

16 min 51 sec

“Blogging allows you to teach people based on your experience. And it gives you the opportunity to learn from your readers as well.” – Scott Chow, The  Welcome to Episode 27: How To “Untangle” Your Blog  Okay, so let's be honest here … Blogging is kind of terrifying. Trust me, I know ... I felt the same way when I first pondered on the idea. You're fearful of not "making it" with all the great ideas you have rolling around in your head. And to top it off, you're most fearful of being judged by others reading your work.But don't fret, today I'm here to help you get past all those mixed feelings and find your blogging way ...! Here's what we will be untangling in this episode ...How to decide what to write aboutHow to overcome fear through brainstormingHow to create the “perfect” title + prepare your outline How to edit with a fine-tooth comb Plus, a pre-publishing checklist and a short brief on next steps!Are you ready?Pop in your awesome earbuds and let's dive in!

May 18

21 min 44 sec

“The future belongs to those who believe in the beauty of their dreams.” Welcome to Episode 26: Podcast vs. Blog: How Do You Choose? Choosing to become a podcaster or a blogger boils down to how much TIME you have to create your digital goodies, what kinds of stories or information you want to share, and what kind of IMPACT you want to have in the world. So, to keep things short n’ sweet …  Here's what we will be untangling in this episode ...How to choose the best topics for your space.The importance of time -- and what you need to do post creation.What to do when it comes to regular digital maintenance.How to choose which adventure is best for you.Why we choose to do create in both digital spaces. Are you ready?Pop in your awesome earbuds and let's dive in!

May 11

20 min 19 sec

“A plan is what, a schedule is when. It takes both a plan and a schedule to get things done.”  – Peter Turla, Time Management Expert and Former NASA Rocket Designer Welcome to Episode 25: How To “Untangle” Your Business  Everything we do here at Virtually Untangled is guided by our manifesto. Alongside a few simple “rules” to keep ourselves -- and those of our client’s -- “untangled” on a regular basis. These “rules” we live by are more than just the business-related daily tasks or things on our to-do lists. . They are things we are mindful of on an everyday basis to keep our sanity in check because happiness Is decluttering … and not always the physical kind.  Here's what we will be untangling in this episode ...What is a manifesto and why you should create one?How to make your stress levels more manageable.How to achieve business minimalism -- and why it’s important.How to starve distraction and feed your focus.What is Shiny Object Syndrome, why it happens and how to avoid it. Are you ready?Pop in your awesome earbuds and let's dive in!

May 4

22 min 10 sec

“Resilience is the virtue that enables people to move through hardship and become better” - Anonymous  Welcome to Episode 24: Two Truths And A Lie  People say that entrepreneurs are crazy. And well, maybe they’re a tad right! However, we are the ones who change the world AND get to live our dream doing it ...purpose, change, freedom, and fame. And due to those factors, it seems that more and more people want to become an entrepreneur. And with all that lifestyle greatness that comes along with the title, why not?However, it's not all sunshine and rainbows! This culture is not just a pajama party! And it can’t be solely motivated by money. It is an ongoing passion engagement that demands your full attention, focus, passion and dedication. A commitment to oneself to a dream, a vision, and the willingness to face the challenges that come along with it all. Here's what we will be untangling in this episode ...10 behaviours for entrepreneurial successMisconceptions of the start-up “renaissance” eraThe DNA of a successful entrepreneurTwo truths and one lieAn open-hearted letter from VU to you Are you ready?Pop in your awesome earbuds and let's dive in!

Apr 27

20 min 18 sec

“A logo is the graphic extension of the internal realities of a company.” - Saul Bass  Welcome to Episode 23: 7 Factors That Make Up The Perfect Logo  Creating a logo for your business is a BIG DEAL! It’s not just about the shapes, colours and fonts … those are the face of everything to come. This design element shapes your entire brand, it’s where it is born, and is the very first thing people see and will remember you by for (hopefully) years to come. It might not seem substantial when you’re thinking about the bigger picture.  Now granted, there is no “perfect” formula to answer this, but this process also shouldn’t be mind-boggling rocket science either. There are several fundamental principles to point you in the right direction. Here's what we will be untangling in this episode ...The 3 basic functions of a good logoThe top 4 reasons to not DIY your logoThe 10 commandments of logo designThe principles of a smart logo design Are you ready?Pop in your awesome earbuds and let's dive in!

Apr 20

15 min 59 sec

“Don’t abandon your creativity the moment things stop being easy or rewarding because that’s the moment when interesting begins.”Welcome to Episode 22: 10 Graphic Design Blogs To Inspire You  Ever find yourself in a creative rut and no matter what you’re working on as it just doesn’t look or feel right …? Honestly, who hasn’t been there! What I find to be one of the most effective solutions to that horrid feeling of being unmotivated, uninspired, or disinterested in what I am trying to create is to dive into the digital realm of Google and hunker down into a good chunk of blog posts, podcasts, or quotes from other creatives humans just like me!And with that being said, today’s special episode is for all you creatively talented individuals out there! Whether you already live in the land of graphic design, or are looking to take up this fine digital lifestyle …Here's what we will be untangling in this episode ...Our TOP 10 favourite inspirational blogs (not including our own)A handful of goal digging inspirational resourcesA sneak peek at our own internal creative thought-processThe 10 “commandments” of graphic design Are you ready?Pop in your awesome earbuds and let's dive in!

Apr 13

16 min 18 sec

“Our greatest asset when we design is human diversity.”  Welcome to Episode 21: Design That Embodies DiversityChoosing a career in design is often explained by one’s desire to make a difference in the world. Through the level of our creativity, we want to make an impact on people’s lives. We all know that design is an immensely powerful force which tends to illuminate complex issues in society, so with that comes a calling, a duty even, to make sure that what we create represents every single beautiful human being on this lovely planet we call home. As designers, what we create cannot come from a place of safety and privilege, it must originate from a place of authenticity and inclusion. And in contributing to that movement of positivity (which we here at VU feel ever so strongly about) we must design with a different more inclusive mindset because #AllLivesMatter!Here's what we will be untangling in this episode ...What does diversity in design actually mean?What is inclusive marketing?How can designers move forward with diverse designs? Are you ready?Pop in your awesome earbuds and let's dive in!

Apr 6

22 min 30 sec

“Email has an ability many channels don’t; creating valuable, personal touches -- at scale.”  Welcome to Episode 20: 7 Factors That Make Up The Perfect EmailCreating the perfect email … It sounds like a big ask doesn’t it? Well, good news, it’s not! Any kind of marketing copy, at its fundamental core, is all about reaching, attracting, and helping your ideal client. When you focus on your ideal client’s pain points and position your offering as the solution, you can successfully craft content that will lead directly into sales! And create an email marketing strategy that has your emails read, valued and effective!It’s imperative to also remember, no matter what service you provide or product you make, every single interaction with your audience says something about your brand. From the tone of your voice to the words you use, to the way things look and feel. So, craft every single email with brand consistency in mind.Here's what we will be untangling in this episode ...3 principles to follow when crafting email copy7 factors that make up the “perfect” emailLeveraging these perfect emails to gain customers Are you ready?Pop in your awesome earbuds and let's dive in!

Mar 30

15 min 56 sec

"Personalization – it is not about first and last name. It’s about relevant content." Welcome to Episode 19: What’s the Deal with Email Marketing? An email list is probably one of the most valuable and responsive assets you can have as an entrepreneur. Unlike your social media followers, you own your email marketing list. Now we want to make sure that our emails are not immediately deleted, marked as spam, or ignored altogether. We want to build relationships. We want to provide value and solutions. We want them to pick US!Email marketing is an incredibly powerful tool for getting messages directly to your clients and prospects. It can strengthen those wonderful client relationships and keeps reminding your prospects to reach out to YOU, time and time again. So, let’s discuss how you can improve your efforts, and maximize the impact of the perfect email marketing strategy. Here's what we will be untangling in this episode ...What exactly is email marketing?What can we do to get people to read our emails then become clients?  Then we break down 9 tips and tricks to formulating a killer email marketing strategy that converts to sales and makes your clients love you – more than they already do!Are you ready?Pop in your awesome earbuds and let's dive in!

Mar 23

18 min 5 sec

“Google only loves you when everyone else loves you first.”  Welcome to Episode 18: The Google Secret of Your Keywords The words we use to write our stories are sacred to us. But think about it for a moment … why do we choose the ones that we do? The words that we choose are magical bits of creativity that take our ideas and make them into reality. We are trying to convey a message. So, whether in the form of a book, a guide, a poem, and even an advertisement, where we try to convey a message to a person who may want to grab hold of what we offer! And when we are trying to reach this special unicorn audience, we must choose the best words to use. This way they can find us when they need us. The digital transformation of marketing has made it a must that the very words we choose must be searchable. They must be KEY words.Now, let’s dive in and learn how to find and use the most effective key words! Here's what we will be untangling in this episode ... What exactly is SEO?What can we do to drive people to our site? What tools can we use to find Google friendly keywords?Plus, a handful of tips and tricks for creating powerful SEO for your site. Are you ready?Pop in your awesome earbuds and let's dive in!

Mar 16

19 min 7 sec

“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” Welcome to Episode 17: The Curiosity Gap in Headlines Did you know that many copywriters spend more than 50% of their time on just the headline? This is because in order to get noticed, your words need to be magnetic. To reach someone, to sell something, you need to draw them in and make them stay, and to do that, the headline is the QUEEN! One of the most interesting things about this concept is how it has evolved over time … It used to be that a headline had to catch the eye and create curiosity in the reader – just enough to have them want to keep reading. Now a powerful headline is all about how searchable and clickable it is. Keywords became, well … key!Now, let’s dive in and blow our readers away with headlines that no one could pass up!Here's what we will be untangling in this episode ...Why are captivating headlines so important?What can make a headline Google friendly? What are the 4 U’s of creating a headline?How to craft killer headlines for every written piece. Are you ready?Pop in your awesome earbuds and let's dive in!

Mar 9

15 min 47 sec

“What matters isn’t storytelling. What matters is telling a true story well.” Welcome to Episode 16: Are You Writing SMART Content? The written word is the art and science of strategically delivering messages, emotions, stories, and information -- read or spoken -- to an audience. It’s a powerful form of communication that can be used in every occupation, service, and relationship we have as human beings. In business-land, we call it copywriting. In order to excel in your business’s copywriting, it is imperative to consider what you are trying to say before you say it … To imagine what your message will make people feel, think of, and how they might respond to your words.Copy isn’t just a bunch of words on a page. Copy has the power to persuade, educate and inform your ideal clients about your business and offerings. If you do not have a sound strategy for the copy you are producing; you are missing out on valuable opportunities with your dream clients! Now, let’s dive in and blow our audiences away with content that is unforgettable!Here's what we will be untangling in this episode ...The 3 key concepts of writing quality contentWhat exactly is content and where can I post it?How to find your ideal client and identify their pain points10 tips for flawless writing that stands out and gets the message across Are you ready?Pop in your awesome earbuds and let's dive in!

Mar 2

14 min 24 sec

“It's not what you sell that matters as much as how you sell it!”  Welcome to Episode 15: 10 Factors That Make Up The Perfect Landing Page What makes a killer landing page?One that captures your audience’s attention, gets the message across, and inspires the reader to execute your call to action. So, how do we build these magic marketing pages?We need to look at the anatomy of these pages and take it step by step to build an effective marketing tool. Every great landing page is composed of a core group of elements. These building blocks should be used as a guide when creating your content.Now, this may sound counter intuitive. After all, isn’t good marketing all about finding ways to stand out from the crowd? Why would we want to limit ourselves to a pre-existing landing page format? Won’t your content end up being … basic? But here is where we find it fitting to use the old adage; “know the rules well, so you can break them effectively” … It turns out that almost all successful landing pages are made up of the same things, they’ve got the fundamentals down. No matter their intended audience, or the price point of what they’re offering. This is largely because the structure of a landing page aligns to persuade and attract our intended audience. Now, let’s dive in and blow our audiences away with a landing page that turns heads!Here's what we will be untangling in this episode ...The TOP 10 factors to know while building a landing pageHow clear and concise copy can make or break your pageHow to build a call to action that creates conversionThe role social media plays in using these critical marketing tools Are you ready?Pop in your awesome earbuds and let's dive in!

Feb 23

15 min 52 sec

“In marketing I’ve seen only one strategy that can’t miss – to market to your best customer first.” Welcome to Episode 14: Landing Pages That Lead Word on the street is that people only need landing pages these days, and that websites are becoming obsolete. Well, we are here to tell you that is SO not the case. Landing pages and websites are both very, VERY important parts of any successful business’s marketing strategy. And while they have the ultimate goal in common, getting the sale, the way they both get there is very different.  While the website has dozens of potential distractions, the landing page is super focused as a standalone digital source, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, YouTube, Facebook, Instagram and Twitter.  Landing pages are designed with a single focus or goal, known as a “call to action”, an invitation for a user to take some desired action like “Buy Now”. It is this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale. That’s why expert marketers always use a dedicated landing page as the destination of their traffic.  It’s all about creating marketing magic!Here's what we will be untangling in this episode ...The differences between a website and a landing pageHow expert marketers use both in their strategiesWhat exactly is a marketing funnel and a call to actionHow a killer landing page can lead customers back to your website for more! Are you ready?Pop in your awesome earbuds and let's dive in!

Feb 16

15 min 14 sec

“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company. Branding is about making an emotional connection.” Welcome to Episode 13: How to Define Your Brand’s Voice By definition, a brand is a process involved in creating a unique name and image for a product or service in the consumers’ mind with a consistent theme. Branding aims to establish a significant differentiated presence in the market that attracts and retains loyal customers.Brands have become a part of every single person’s day-to-day life. As human beings, we are naturally built for connection. We tend to personify things, and a businesses’ brand is something that we look to connect with. We want to trust the people we buy from. And as entrepreneurs it’s our job to create a brand that is consistent, attractive, trustworthy and genuine, in order to attract and keep our dream clients. So, no matter what type of entrepreneur you are -- every single interaction with your audience says something about your brand. From the tone of your voice, to the words you use, to the way things look. And with a little brainstorming, some research and hard work, you can create a brand that tells your audience exactly what you want them to know.Here's what we will be untangling in this episode ...The core elements of a strong and genuine brand5 soul searching questions to ask yourself about your business5 things an effective brand can achieveThe steps to take to find your brand’s voice and tell your unique story Are you ready?Pop in your awesome earbuds and let's dive in!

Feb 9

20 min 32 sec

“Keep a team chatroom open. There is nothing more important in a group remote project than casual communication. Not just official emails and work updates, but the ability to sit back and chat." Welcome to Episode 12: Virtually Alone: Team Building Working from home became a collective “norm” in 2020. And, if you were fortunate enough to stay safe at home during the pandemic, you may have found yourself in the new position of a work-from-home lifestyle. Now some of us have been doing the virtual thing for years, by choice, and there wasn’t much of a difference in our work universe when 2020 turned the world upside down. But whether we were new or old to the work-from-home movement, we all have things in common. We have frustrations and fears, we have less people to talk to, fewer, if any, people to run things by when projects got tough, and we all had to adapt and create processes for ourselves to stay healthy, mentally and physically.Working from home is amazing, it is gratifying to build a business from the ground up. But it’s on us to make sure not to fall victim to the pitfalls of working from home and staying healthy. So, building a team of virtual co-workers can ensure you will never feel alone.Here's what we will be untangling in this episode ...How to maintain your health while working from home7 sources of frustration when working remotelyThe many benefits of building a virtual teamHow to make your work from home space perfect for you! Are you ready?Pop in your awesome earbuds and let's dive in!

Feb 2

20 min 52 sec

“The strength of the team is each individual member. The strength of each member is the team.”Welcome to Episode 11: Simplify Your Life with a Virtual Team Teamwork makes the dream work right?Well to begin with, the dream of every entrepreneur is that they will grow a successful business and create the dream life they’ve always envisioned. And a measure of that success is growth … So, what happens when we grow? We get SUPER busy. The 24 hours in a day now seem almost impossibly insufficient and we realize we certainly cannot do this alone. We need HELP! And fast! We get to this strange and uncomfortable place where we realize that we really NEED to build a virtual team and start taking on talented virtual professionals to bring their own slice of magic to our projects. And by doing so, we gain time, value, and some pretty terrific inspiration. Building a team of like-minded, ambitious, and hard-working virtual professionals will save you time, money, heartache, stress, and again … a bunch of bring fresh ideas and concepts to projects that you could never have dreamed of yourself! Here's what we will be untangling in this episode ...Where to start when you realize you need to build a virtual teamThe top 3 fears entrepreneurs face when outsourcing to a VA10 benefits of working on a teamHow to be a good team memberHow to find your ideal team members Are you ready?Pop in your awesome earbuds and let's dive in!

Jan 26

20 min 56 sec

“Unity is strength … when there is teamwork and collaboration, wonderful things can be achieved.” Welcome to Episode 10: 10 Things You Can Outsource to a VA Are we as entrepreneurs busy? YES!Overscheduled? YES!Are we often overwhelmed with to-do lists and busy work? You know the kind … tasks that you have to do but dread, day in and day out. Writing and sending invoices to clients. Creating, filing and presenting weekly reports on sales, deliverables, hours and tasks. Checking your email, responding to customer inquiries, and managing good ‘ol spam that comes along with living in a virtual world. Yes! Yes! Yes! And YES!We’ve come to realize we need help, which is a good thing. As our businesses grow and thrive, we need people to perpetuate that growth. And now it’s time to take on a team member! But where can we get one?Who can take some of these tasks off our hands and in turn, hand us back our sanity?!… Enter the wonderful and growing industry of virtual assistants. Growing at an unprecedented rate, thanks in part to the pandemic, virtual assistance is at a demand we’ve never quite seen before. Here's what we will be untangling in this episode ...How to recognize when you may need some help (And where you can find it when you’re ready!) The benefits of growing a team and hiring a VA … Or two7 great questions to ask when you interview a VA10 in-demand tasks that a VA can take off of your hands Are you ready?Pop in your awesome earbuds and let's dive in!

Jan 19

17 min 55 sec

“Once you have mastered time, you will understand how true it is that most people overestimate what they can accomplish in a year – and underestimate what they can achieve in a decade!”  Welcome to Episode 9: How to Implement My 2-Week Productivity ProcessWe strongly believe in the magic that happens when we pause to reflect on how things are going on the outside -- with our levels of productivity -- and on the inside with how we feel, and then make a plan of action to make things flow more smoothly. We believe in work-life balance and making our workspaces our own, to promote creativity, productivity and fun! We always want to strive for happiness, no matter what our ambition or activity.So, here's what we will be untangling in this episode ...How to reflect on our levels of productivity and make a plan for changeHow to effectively plan our days, weeks, months, and even yearsHow to create a working space that reflects who we are and what inspires usHow to implement new daily routines to suit how you work bestHow to learn to better delegate and build your #DreamTeam Are you ready?Pop in your awesome earbuds and let's dive in!

Jan 12

22 min 3 sec

“Organizing is what you do before you do something, so that when you do it, it is not all mixed up”.Welcome to Episode 8: Get Organized and Stay Organized You have a task at hand and its staring you in the face. You know it’s there, it’s been there for months. Procrastination has taken over. But why? Because you are afraid of the amount of work you need to do to complete it, you know you will have questions, probably hit a few speed bumps along the way and the idea of tackling it has got you in a chokehold. And it doesn’t help that everything feels out of order and disorganized. Then that guilty feeling sets in because you haven’t done it yet. For any entrepreneur this is a common scenario. We have endless piles of work, client deadlines, and even though we forget about it sometimes … our own personal lives. So, what can we do to get ourselves organized enough to tackle our many responsibilities with efficiency and create a whole lot of happy?Here's what we will be untangling in this episode ...How to find our passion … our WHY!Ways we can discover what kind of work life we want … and go after it!Hacks for organizing our #AllThings and boosting productivity.Tips for setting jumping into rest with purpose and joy.Are you ready?Pop in your awesome earbuds and let's dive in!

Jan 5

17 min 54 sec

“Social media has changed the way we see each other -- literally. And enhanced the way we communicate with the world. Everybody gets a stage to proclaim, "This is not just what I'm doing -- this is who I am and what I love!" Welcome to Episode 7: The Social Media Playbook  Social media is the phenomenon that changed the ways in which our business and social worlds work, forever. Now more than ever we seek connection and success through digital avenues. So as 2020 rolled on by … we found ourselves looking to social media and all of its many platforms more than ever for a chance to connect, to build our businesses and to bridge the gaps to our previously go-go-go busy lifestyles, while we all hunkered down at home.And surprisingly, even with its impressive track record for effectiveness in the business space, there are some who are still skeptical of social and even fearful of using these tools. So, let’s take a look at where this all started and where we are now, and how we can help those who are skeptical to see these platforms for the magic that they can be. Here's what we will be untangling in this episode ...How the land of social arrived on the scene and rocked our worldsWhy some people are still wary of using social for businessHow to stay true to your brand, its story and to yourself10 steps for effective social media use (and etiquette)  Are you ready?Pop in your awesome earbuds and let's dive in!

Dec 2020

17 min 37 sec

“Want to be happy? Stop trying to be perfect.”Welcome to Episode 6: All Things Untangled!  When we think of our businesses, these ventures we have put our hearts and souls, and money into, we set high expectations, we dream big, and sometimes that means we strive to be perfect. We want to do it all, we want to be it all, we want to know it all, and sometimes that can create a storm of needless strain and bury our goals and dreams under piles of directionless tasks and to-do lists longer than the eye can see. We get ourselves all … Well, tangled. So, what can we do when we know we have potential to grow, endless potential to love our work, but we just seem to be spinning our wheels? And we have a sneaking suspicion that we can use our time, resources, and energy more efficiently. Well, there is so much we can do.Here's what we will be untangling in this episode ...How to recognize you have become a perfectionist Organization tips and effective goal planningLearn to manage your time and refocus your effortsHow to be ready and willing when opportunity comes knockingHow to integrate self-care into your busy workday Are you ready?Pop in your awesome earbuds and let's dive in!

Dec 2020

19 min 54 sec

“Creativity has this amazing POWER to give you renewed enthusiasm and energy – even in the most difficult circumstances.” Welcome to Episode 5: Creativity Overflow!  Creativity is truly at the core of being human -- whether you feel you are a creative individual at heart or not. In my opinion, everyone is. It is what links your heart and your head. It is sort of a catch-all idea that encompasses so many things. It is hard to nail down, but you know it when you see it, and when you feel it. One thing it’s not is a “superpower” you are just born with. It’s not exclusive. Creativity is magical, but it is NOT magic. And anyone can tap into their creative energy to make something special with hard work, dedication to learning and a bit of luck.Here's what we will be untangling in this episode ...What it means to be a naturally creative personHow the new working climate demands we all shift our thoughts on creativityHow to structure your days so you can tap into your maximum creativityTips and tricks to learn how to release the creativity deep inside of everyoneAre you ready?Pop in your awesome earbuds and let's dive in!

Dec 2020

18 min 54 sec

“You can’t use up creativity. The more you use, the more you have.”Welcome to Episode 4: The Inspiration Grid!By definition inspiration is the process of being mentally stimulated to do or feel something, especially to do something creative.  And as such, being entrepreneurs and building a business from the ground up, we require an endless well of inspiration. It’s a huge part of what keeps us going, giving us the ability to think outside of the box, pivot and adapt when we need to, create original and attractive offerings and have fun while we do it. Here's what we will be untangling in this episode ...How to recognize when you may need a boost of inspirationDifferent mindful and FUN activities to renew your creativityHow to be kind to yourself and allow for inspirational breathing roomTaking what you learned and making it work (business + life)How to effectively send your creative work out into the worldAre you ready?Pop in your awesome earbuds and let's dive in!

Dec 2020

16 min 29 sec

“Someone once said that the strongest will is the will that knows how to bend.”Welcome to Episode 3: One Word Worth Building Your Business Around. If there’s one thing that stays the same, it’s the knowledge that things will be forever changing. Ironic, right?! That’s because it is.So, how do we at Virtually Untangled do this?How do we navigate and build new businesses to be successful or turn the tides for ones who know they must become adaptable in order to survive?We believe that the key to survival lies deep in the business’s genetic foundations and our team has identified four major ways to boost adaptability skills and we would encourage you to allow these “four horsemen” to guide you as you either build a new business or work to shift the tides of an existing business.One who remains the same never growsTaking educated, yet calculated risksSurround yourself with open minded peopleEmbrace learning 24/7Are you ready?Come on in, pop in your awesome earbuds and take a listen!

Dec 2020

17 min 22 sec

“If content is fire, then social media is gasoline.”- Jay Baer, host of the award-winning Social Pros Podcast Welcome to Episode 2: Non-Salesy Strategies for Marketing on Social Media, where we take an under-cover look at how to build brand loyalty and trust with our clients and target market through the medium of social media marketing.Obviously, our business must make money to maintain a healthy bottom line, so how do we bring those sales in without our customers feeling annoyed or turned off at our marketing efforts? Today, we are focusing specifically on how to drive your online social media marketing to bring in those customers and drive traffic to your website. We not only want to bring in customers and clients, but we also want to keep them and be in business with them for the long haul.We’ll be “untangling” alternatives to outdated, pushy and gimmick-y sales tactics in this episode, such as …Warming up your leads with strong messagingUsing truthful, inspiring stories in your social marketingOptimizing your messaging across all social networksCreating informative, yet engaging contentImportance of believing in your brand … AND MORE! Are you ready?Come on in and pull up a seat!

Nov 2020

17 min 54 sec

We think big and dream even bigger. And we never underestimate the power of a good idea. If that sounds like a lofty goal … it is.  A decade ago, we founded Virtually Untangled with the goal of creating meaningful digital experiences that connect with people. We are now enabling small business owners, just like you, to own your story and share it with the world! Every Tuesday morning, we will be dropping a new episode that will help you think big and dream even bigger with your goals.  Welcome to Episode 1:  How to Work from Home and Stay Productive, where we will be talking about steps you can take to maximize your productivity while working from your home office. Who couldn’t use a refresher on this?You may also hear a few things you haven’t heard before or hear a new take on something that makes you think about things in a different way, from a different angle.  We are digging deep into this topic to help you be at the top of your game!  Here’s what we will be untangling in this episode … Understanding workplace productivity at homeHow your workspace area affects your productivityStaying focused on your workDressing for successNutrition and productivityManaging work / life balanceFeeling isolatedAdvantages of technology Are you ready?Let’s dive in!

Nov 2020

19 min 44 sec