The Heidi Thorne Show

Heidi Thorne

Self publishing news and insight. Hosted by Dr. Heidi Thorne, MBA/DBA

All Episodes

Do you dream of seeing your self published book on the shelves of your local independent (indie) bookstore? I bust some myths about indie bookstores and self publishing, and I share what you need to know about the indie bookstore business. YouTube video: https://youtu.be/LYF2I1e13ZI Timestamp show notes (click on timestamp to view segment on YouTube): 0:59 Myth #1: Indie bookstores are interested in your indie author book 2:25 Myth #2: Indie bookstores will buy inventory of your self published book 5:58 Myth #3: You'll make more money selling your self published book through indie bookstores 7:33 Myth #4: Expanded distribution on KDP will make your book available in bookstores 9:00 Understanding the bookstore business landscape 10:04 What is Bookshop.org? 13:38 Why do you want your self published book in indie bookstores? 15:34 How to connect with Heidi

Nov 30

16 min 28 sec

Owning a media channel (e.g., email marketing, blog, podcast, etc.) gives you some control over your marketing efforts. But can you really own a channel? Is there really an advantage to owning a channel? Blog: What is Owned Media? http://hub.me/alNZD YouTube video: https://youtu.be/0mtp5MIUEss Timestamp show notes (click timestamp to view segment on YouTube): 0:35 The problem of information overload 1:53 Owned versus non-owned media 2:44 What exactly is owned media? 5:15 Diversifying your marketing investment 7:34 Do incentives work to build your email list? 9:29 How to connect with Heidi 

Nov 23

10 min 34 sec

Being on a podcast can help you promote your book and your business. I share how to make a pitch to a show to become a podcast guest. As well, I share podcasting's dirty little secret which might change your mind doing this. Blog: How to Be a Guest on a Podcast http://hub.me/akXwH YouTube video: https://youtu.be/8w6ehoD_1QI Timestamp show notes (click timestamp to view segment on YouTube): 0:00 Start 0:42 How to find the right show for podcast guest opportunities 4:28 What podcast hosts really want 6:39 How to approach podcasts with your guest proposal 11:12 How to be a good podcast guest 15:02 How to connect with Heidi

Nov 16

17 min 46 sec

Is your book bad? What is bad book marketing? How can you know whether your book or your marketing is bad? I discuss. YouTube video: https://youtu.be/Bu3lvlmojZs Timestamp show notes (click timestamp to view segment on YouTube): 1:01 What is a bad book? 3:01 What is bad book marketing? 5:12 Is it bad book marketing or a bad market? 6:15 How to connect with Heidi

Nov 9

7 min 9 sec

You’ve probably seen stories in the news about the post-pandemic global supply chain woes and how it might impact the availability of print books, especially during the holiday season. Here’s what you need to know about the current supply chain issues and what it means for self publishing. Blog: What is a Supply Chain? http://hub.me/ag3Va YouTube video: https://youtu.be/-6qORieOhfE Timestamp show notes (click on timestamp to view segment on YouTube): 1:33 What is a supply chain? 1:40 What are supply chain concerns for publishing? 5:36 How do supply chain issues affect self publishing? 7:30 How to connect with Heidi

Nov 2

8 min 37 sec

In 2021, Amazon’s Kindle Direct Publishing (KDP) self publishing platform introduced hardcover edition availability. But is it really valuable for self publishing? I share my experience with using KDP's hardcover printing. Blog: KDP Hardcover Printing Review http://hub.me/aoNhM YouTube video: https://youtu.be/bGfoI1HOxE8 Timestamp show notes (click timestamp to view segment on YouTube): 0:16 Hardcover printing is now available on KDP 0:49 Reformatting for hardcover editions 2:49 Hardcover finish and construction 4:18 Hardcover interior paper choices 4:38 Do higher priced hardcover editions mean more sales and royalties? 6:55 Are KDP hardcover editions worth doing? 8:26 How to connect with Heidi

Oct 26

9 min 37 sec

Self published authors often want to get on popular news and talk shows to promote their books since they see the big authors doing this. Well, that's just not usually possible. So I discuss other, more realistic, earned media PR opportunities for self publishing. Blog: What is Earned Media? http://hub.me/alDk5 YouTube video: https://youtu.be/d3NKRxARIKA Timestamp show notes (click on timestamp to view segment on YouTube): 0:48 What is earned media? 2:08 Is earned media the same as social media? 3:20 Is earned media free? 5:13 How to earn realistic media coverage 8:15 How to connect with Heidi  

Oct 19

9 min 15 sec

Will boosting your ad bids or spend on Amazon result in more sales of your self published books? Or will winning the ad bid game just waste your money? I discuss my cheap advertising strategy for authors who self publish on Amazon's Kindle Direct Publishing. I'll also share formulas for figuring your maximum ad bid to help avoid losing money. Blog (with formulas): Amazon Marketing Services Advertising for Self-Published Books http://hub.me/am716 YouTube video: https://youtu.be/LzINVQA46Fc Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 Author frustrations with Amazon ads for books 1:47 Amazon Marketing Services (AMDS) black box 4:25 Unrealistic author expectations for Amazon advertising 5:51 What are typical sales conversion rates for Amazon ads? 7:07 How to determine Amazon ad bids for books (with formulas) 12:45 Why you need to keep your Amazon ad bids low 14:47 Should you up your ad spend for book launch? 15:56 How do you know if your ads are effective? (Discussion of ACoS: Average Cost of Sale) 16:46 Sharing my ACoS results 19:13 One more ad metric to watch 20:41 Non-ad bid reasons your ads may not be working 23:48 Why Amazon ads for books don't work as well as they used to 24:53 Suggested resources 25:19 How to connect with Heidi Book (on Amazon): Self Publishing to Make Money: What You Need to Know https://www.amazon.com/gp/product/B07NXW57RW Udemy course: How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

Oct 12

26 min 18 sec

By taking this quiz, you'll discover what it really takes to self publish. Blog: Do You Have What It Takes to Self Publish? Take the Quiz http://hub.me/anQIn YouTube video: https://youtu.be/30UzeZ2IvNo Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 Writing is the easiest part of self publishing 0:26 Take the self publishing readiness quiz 2:10 Discussion of each self publishing question and issues 12:39 Suggested resources 13:17 How to connect with Heidi  Udemy course, How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

Oct 5

14 min 21 sec

Can merchandising and displays incentivize bookstores to carry your self published book? Probably not. I explain why. Blog: Can Merchandising Help Get Your Self Published Book in Bookstores? http://hub.me/aoJRy YouTube video: https://youtu.be/mRBWm7FzRis Timestamp show notes (click on timestamp to view segment on YouTube): 0:14 Author question that prompted this discussion 0:53 Merchandising, branded merchandise & promotional products defined 2:48 Confusion between merchandising and branded merchandise 3:52 Can merchandising help get your self published book in bookstores? 7:48 Why you should depend on merchandising to sell your books. 8:20 Suggested resource 8:44 How to connect with Heidi Book: SWAG: How to Choose and Use Promotional Products for Marketing Your Business (Amazon) https://www.amazon.com/gp/product/B00J1RP5H6

Sep 28

9 min 44 sec

Got a great comment and request from fellow author and YouTuber, Barrett Laurie (Authors, check out his YouTube channel! Link is below.), about self publishing versus writing. So here's the deep dive. Blog: Self Publishing is About Marketing, Not Writing http://hub.me/aoIZN YouTube video: https://youtu.be/nOH5pYHtvT8 Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 Author/YouTuber, Barrett Laurie, prompts this discussion 0:30 Writing is craft. Self Publishing is business. 1:37 The E-Myth and Emerson problems 4:26 Avocation to vocation 7:29 Suggested resources 8:28 How to connect with Heidi Barrett Laurie's YouTube channel for authors https://www.youtube.com/c/BarrettLaurie Udemy course: How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

Sep 21

9 min 30 sec

Box sets can be a great way to boost sales of multiple book titles. But is it a good sales strategy for self publishing? Blog: Self Publishing a Box Set of Books http://hub.me/aoIea YouTube video: https://youtu.be/QUDesz1frkE Timestamp show notes (click on timestamp to view segment on YouTube): https://youtu.be/QUDesz1frkE 0:38 What is a box set? 1:44 What types of books make good box sets? 2:27 Can you go a box set on KDP and Amazon? 6:51 Why a box set didn't work for me 7:58 How to connect with Heidi

Sep 14

8 min 58 sec

Sometimes you just want to stop offering a book you've self published on Kindle Direct Publishing (KDP). Here's what you need to know about doing that. Blog: Unpublishing a Book on KDP http://hub.me/aoHI7 YouTube video: https://youtu.be/WC7x3PW7HlQ Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 I'm unpublishing books? Why? 1:10 What is unpublishing? 1:52 Unpublishing considerations for nonfiction and fiction 3:21 Unpublish to republish? 4:12 KDP Select considerations for unpublishing 5:11 Amazon Author Page issues with unpublishing 6:06 Why not just leave books up for sale? 6:44 How to connect with Heidi

Sep 7

7 min 47 sec

Good for you for wanting to donate some of all of your self published book profits to charity. I explain why it isn't a good idea. Blog: Downsides of Donating Self Published Book Profits to Charity http://hub.me/aoGiw YouTube video: https://youtu.be/HV7t_T7RHtA Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 Why you can't afford to donate your self published book profits to charity 6:51 Beware of tax ramifications of donating profits to charity 7:51 What to consider before donating self publishing profits to charity 10:28 How to connect with Heidi

Aug 31

11 min 29 sec

Don't want to do social media to market your self published book? Is that even possible these days? I take a look back at how we marketed before social media was a thing, and whether these methods work now. I also discuss newer non-social media methods. Blog: Blog: Self Published Book Marketing Without Social Media http://hub.me/aoFKS YouTube video: https://youtu.be/g_yBDl0WBRI Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 The "book marketing without social media" question 0:57 Book marketing in the "before time" before social media 4:34 Events and trade shows 6:15 Email marketing 10:54 Reader magnets 13:11 Newsletter swaps 14:33 Goodreads 15:50 Advertising 17:32 Content marketing 19:30 How to connect with Heidi Udemy course, How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE  

Aug 24

20 min 29 sec

Does self publishing on KDP plus other self publishing platforms, such as IngramSpark or Lulu, mean more book sales? I discuss why it doesn't. Blog: Does Self Publishing on Multiple Platforms Multiply Book Sales? http://hub.me/aoFTd YouTube video: https://youtu.be/Ekv25AbOCXo Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 Why authors want to use multiple self publishing platforms 2:21 Self publishing on multiple platforms does not multiply sales 3:34 "Please don't buy my book on Amazon!" 5:46 ISBN issues when using multiple self publishing platforms 7:20 KDP or Smashwords for eBook publishing? 9:39 The only platform you need to be concerned about 10:10 How to connect with Heidi

Aug 17

11 min 34 sec

Bartering for services you can't do yourself sounds like a great way for authors to save money on editing, formatting, and book cover design. But often one or both barter partners feel like they're not getting a good deal. I discuss what authors need to know about the bartering process. Blog: What Authors Need to Know About Bartering http://hub.me/aoDTa YouTube video: https://youtu.be/frbjTy2qOoQ Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 Should you barter for author services? 0:41 Buy what you can't DIY 3:04 Recruiting barter partners 4:23 When barters go bad 5:47 How to connect with Heidi 

Aug 10

6 min 46 sec

It's easy to get delusional with initial book sales from family and friends, then get disappointed when that level of sales doesn't continue in the future. I discuss how to get real about your early self published book sales. Blog: The Problem with Convenience and Pity Buys http://hub.me/al1YX YouTube video: https://youtu.be/9sarn9zu_10 Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 Dunbar's number and what it means for your book launch sales 4:03 Pity buys of your self published book 4:44 How to be real about your self published book sales 7:40 How to connect with Heidi  

Aug 3

8 min 47 sec

Let’s dig into the topic of selling—not just creating and self publishing—custom card decks such as tarot, oracle, motivational, and inspirational. Blog: Selling Your Self Published Custom Card Deck or Journal on Etsy and Online Sites - What You Need to Know http://hub.me/aoCoV YouTube video: https://youtu.be/fQgPWJVFBWs Timestamp show notes (click on timestamp to view segment on YouTube): 0:14 Following up on previous episode on self publishing custom card decks 1:08 Creating a custom card deck or journal is easy 1:58 Creator selling sites don't help you make sales 4:40 The one big thing creator selling sites (Etsy, eBay, Amazon, etc.) have that you don't 8:12 Pricing challenges of custom card decks and journals 10:24 What about promoted listings? 12:06 Would I self publish a custom card deck? 13:09 How to connect with Heidi Also watch these episodes: Self Publishing Custom Card Decks: What You Need to Know https://youtu.be/DAnyyJX9iWI Self Publishing Workbooks and Journals https://youtu.be/MmlbvaAP1Ao

Jul 27

14 min 19 sec

My first self published book on Amazon, SWAG: How to Choose and Use Promotional Products for Marketing Your Business, is celebrating its 10th anniversary in July 2021. I share what I've learned in a decade of self publishing, and what I see for the industry's future. YouTube video: https://youtu.be/-sl1-j1BWkE Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 10th anniversary of my Amazon self publishing career and SWAG: How to Choose and Use Promotional Products for Marketing Your Business 2:55 Increasing competition for self published books 3:52 The riches in the niches marketing fallacy 5:19 The rise of subscription reading programs 6:44 Self publishing success factors? 8:39 How to connect with Heidi See all of Heidi Thorne's books on Amazon https://amazon.com/author/heidithorne Udemy course, How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE  

Jul 20

9 min 55 sec

The whole subject of fan fiction (or fanfic) puts me into a panic. Let me explain why and share a few things you need to know. Blog: Self Publishing Fan Fiction: What You Need to Know http://hub.me/aozsY YouTube video: https://youtu.be/9AeALOgEaF8   Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 Why fan fiction makes me panic 0:58 What is fan fiction? 1:49 Is fan fiction legal? 4:58 What about fan fiction contests? 5:36 Doesn't fan fiction help you get noticed? 6:12 What about fan fiction based on public domain content or IP? 7:07 Why do you want to do fan fiction anyway? 8:35 How to connect with Heidi  

Jul 13

9 min 38 sec

Doing a pre-order for your self published Kindle eBook is pretty easy. But does it really provide any advantages? I discuss. Blog: Should You Do a Pre-Order to Market Your Self Published Book? http://hub.me/akFk3 YouTube video: https://youtu.be/BzFcFgzrSrM Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 New Pre-Order report in KDP Reports Beta 1:04 What is a book pre-order? 1:56 Why would you want to do a pre-order? 3:39 Are there any advantages to offering a pre-order for self published books? 6:30 How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 201.

Jul 6

7 min 32 sec

Some self published authors really want to be traditionally published authors. But does self publishing get you any closer to getting a book deal or agent representation? I discuss pursuing a traditional publishing path AFTER you've become self published. Blog: Traditional Publishing After Self Publishing: What You Need to Know http://hub.me/akTzM YouTube video: https://youtu.be/0MoMPlSv-YU Timestamp show notes (click on timestamp to view segment on YouTube): 0:56 How a self published author friend got a traditional book deal 1:53 How can you show traditional publishers your book idea has a market? 4:30 How to connect with Heidi 

Jun 29

5 min 38 sec

Should you do a print book, eBook, or both? I discuss how to choose the best formats for your self published books. Blog: Self Publishing Tips: Should You Publish a Print Book, an eBook, or Both? http://hub.me/ajxL7 Why Your Print Book May Outlive Your eBook http://hub.me/ak5HI YouTube video: https://youtu.be/5g0P7i__rTY Timestamp show notes (click on timestamp to view segment on YouTube: 0:14 Book format purchase stats from 2020 1:37 Looking back at digital publishing history 4:52 Another reason to do both print and eBook: More sales 5:24 When doing only an eBook makes sense 6:56 What to consider when choosing book formats 8:31 Why audio books are a new format to consider 9:10 How to connect with Heidi Udemy course, How to Self Publish an Audio Book: https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C

Jun 22

10 min 18 sec

Backlist book titles can represent a valuable part of your self publishing empire. I explain what a backlist title is, and how to promote it. Blog: Self Publishing Tips: Using Your Backlist http://hub.me/akcLz Beyond the Book Launch: Selling Your Self Published Books' Backlist http://hub.me/amNwq YouTube video: https://youtu.be/BhwuTzJ_wtM Timestamp show notes (click on timestamp to view segment on YouTube): 0:16 What is a backlist? 1:28 What is a frontlist? 2:20 Why backlist titles are valuable 4:23 Backlist book marketing vs. book launch marketing 7:36 More sales and marketing strategies for backlist books 8:54 Advertising for backlist titles 11:54 How to connect with Heidi 

Jun 15

12 min 58 sec

Authors may not realize that the reason they're not selling books is seasonal. I explain the seasonality of sales and why it should matter to authors. Blog: How to Plan for Sales Slumps http://hub.me/afDaY YouTube video: https://youtu.be/te7MGGJyy9g Timestamp show notes (click on timestamp to view segment on YouTube): 2:47 How do you know if your book sales are in a seasonal slump? 5:01 Why is book seasonality important for authors? 7:24 Recommended Udemy course: How to Sell Your Self Published Book on Amazon 8:20 How to connect with Heidi Udemy course, How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

Jun 8

9 min 25 sec

Kindle Vella is an episodic or chapter-by-chapter reading program available from Amazon. But is it worthwhile for self published authors? I explain what we know so far about Kindle Vella. YouTube video: https://youtu.be/oiDwm9e-rPI Timestamp show notes (click on timestamp to view segment on YouTube): 0:31 What is Kindle Vella? 2:16 How does Kindle Vella work for authors? 4:46 How can authors earn money with Kindle Vella? 8:10 Do I recommend Kindle Vella for authors? 9:28 How to connect with Heidi

Jun 1

10 min 46 sec

In 2020, Amazon Marketing Services (AMS) introduced a new Sponsored Brand advertising product. Does it work for self published authors? I discuss my experience and experiments with Amazon Sponsored Brand ads. Blog: Using Amazon Marketing Services to Advertise Your Kindle eBooks: What I've Learned http://hub.me/alEwV YouTube video: https://youtu.be/I_qPwtz2zYw Timestamp show notes (click on timestamp to view segment on YouTube): 0:36 What are Sponsored Brand ads on Amazon? 2:06 My experience using Sponsored Brand ads for books 4:38 How and why AMS sponsored ads have changed 6:28 Should authors still use AMS ads? 7:03 How to connect with Heidi

May 25

7 min 59 sec

Let’s explore why authors may feel compelled to rewrite self-published fiction works and whether it’s advisable to do so. Blog: Should You Rewrite Your Self-Published Fiction Book? http://hub.me/aop6F YouTube video: https://youtu.be/FwxuecRyqDc Timestamp show notes (click on timestamp to view segment on YouTube): 0:37 Why do authors feel compelled to rewrite their fiction books? 1:34 Perfecting the past 2:56 Genre trends 4:04 Cultural and societal trends 5:21 Historical novel issues 7:10 Fiction rewriting approaches 8:40 How to connect with Heidi To listen to the audio podcast of The Heidi Thorne Show, visit https://heidithorne.podbean.com OR subscribe on Apple Podcasts, Spotify, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 194.

May 18

9 min 44 sec

I'm amazed at the creativity of so many crafters, needleworkers, and artists. Some of these talented individuals have taken to offering their how-to information to others, sometimes for money, sometimes for free on social media. If you're one of these crafters interested in sharing and selling your project ideas, and you want to do a self published craft book, there's a lot you need to consider. I discuss. Blog: The Challenges of Self Publishing a Craft Book http://hub.me/alnxA YouTube video: https://youtu.be/urS7VWGUTFo Timestamp show notes (click timestamp to view segment on YouTube): 0:51​ Instructions for instructions 2:20​ Using pictures in craft books 4:11​ Use black & white or color images in craft books? 7:10​ What about craft eBooks? 9:09​ A BIG no-no for craft books 10:37​ More legal issues with craft books 11:58​ Challenges of craft books for kids 12:55​ Amazon or Etsy for selling your craft books? 14:32​ Heidi's new eBay profile (thornecomm) for crafting books 15:15​ How to connect with Heidi Heidi's eBay link: https://www.ebay.com/usr/thornecomm​

May 11

16 min 34 sec

One of my author friends asked if book advertising was different for fiction and nonfiction. The answer is yes and no. I explain the similarities and differences. Blog: Is Book Advertising Different for Fiction and Nonfiction? http://hub.me/aongF YouTube video: https://youtu.be/eXdXW8vYHDM Timestamp show notes (click timestamp to view segment on YouTube):​ 0:39​ Who is your ideal reader? 1:25​ Advertising channels for self published books 3:38​ Non-ad promotional posts on social media 4:48​ The biggest difference in fiction and nonfiction advertising 5:56​ How to connect with Heidi

May 4

6 min 59 sec

To avoid being misunderstood, authors wishing to reach audiences who don't speak their own native language, should consider hiring an editor for localization. However, the investment in this effort needs to be weighed against potential sales. Blog: What is Localization for Book Editing? http://hub.me/alL4E YouTube video: https://youtu.be/Kl3mlrEyHsQ Timestamp show notes (click on timestamp to view segment on YouTube): 0:16​ Awkward communications caused by using incorrect language for the audience 1:11​ What is a localization edit? 2:46​ Localization and cultural awareness 3:50​ But it's all English, right? 5:14​ Localization challenges with Kindle eBooks 7:29​ Editing and proofreading tips for localized edits 9:05​ How to connect with Heidi 

Apr 27

10 min 12 sec

It's amazing how many authors still say that they want to write and publish a book to change the world. I explain why a book is a slow and difficult way to bring about change. Blog: Can Your Book Really Change the World? http://hub.me/amKeF YouTube video: https://youtu.be/Kcn-CK8Btuo Timestamp show notes (click on timestamp to view segment on YouTube): 0:17​ What books have changed the world? 1:00​ Why it's difficult for books to change the world 3:44​ Why do authors think their books will bring about change? 4:53​ How will authors measure impact their books? 6:20​ Should you write and publish books in hopes of changing the world? 6:53​ How to connect with Heidi 

Apr 20

8 min 4 sec

How do you know when your book is finished and ready to enter the publishing and production phase? Sometimes authors just don't know when to quit writing their books. I explain why that happens and how to get it off your To Do list to done. Blog: How to Decide When Your Book is Done http://hub.me/alf1Q YouTube video: https://youtu.be/hU5zqRlnU08 Timestamp show notes (click timestamp to view segment on YouTube): 0:16​ Authors with perfection paralysis 1:31​ Approval-seeking authors 2:27​ The goal problem 2:50​ The ego problem 3:29​ The sense of loss 4:15​ Tips for deciding when your book is done 7:52​ How to connect with Heidi Link to Daylily Coloring Book on Amazon: https://www.amazon.com/dp/B08YQCQRMQ

Apr 13

9 min 29 sec

Anthology books are collections of writings that showcase the work of multiple authors. But are they useful for building one's writing resume? I discuss the pros and cons. Blog: Anthology Books: What are They and How Can Writers Use Them? http://hub.me/afVXv​ Anthology Books: How Valuable are They for Authors? http://hub.me/amATZ YouTube video: https://youtu.be/tp-FBk45O7E Timestamp show notes (click timestamp to view segment on YouTube): 0:17​ Does participating in an anthology lead to bigger and better things? 0:43​ What is an anthology book? 3:51​ Why would writers want to be in an anthology book? 7:08​ The association effect of anthologies 9:11​ Who are you marketing when you're in an anthology? 10:55​ Does participating in an anthology help you get book deals? 12:36​ Tips for successfully participating in an anthology 15:57​ Games you shouldn't play with anthologies 18:25​ One type of anthology that could work for you 19:12​ How to connect with Heidi 

Apr 6

20 min 15 sec

Hardcover, perfect bound paperback, saddle stitched, or spiral bound? Which one is right for your self published books? I share the construction details, pros and cons of these book binding types, so you can decide. Blog: Types of Book Binding http://hub.me/aj8lw YouTube video: https://youtu.be/vXLv_UISHKA Timestamp show notes (click timestamp to view segment on YouTube): 0:17​ Book binding examples 0:35​ Hardcover books 4:22​ Perfect bound trade paperback books 7:51​ Saddle stitched books 9:43​ Spiral bound books 13:05​ How to connect with Heidi

Mar 30

14 min 12 sec

The mere mention of a new book by a celebrity author can send fans running to get a copy. Self published authors don't usually have that pull. But does that mean you should just promote your book as an entity separate from you? I discuss promoting the author and the book. Blog: Book Marketing Ideas: Should You Promote the Book or the Author More? http://hub.me/agzDH YouTube video: https://youtu.be/e8Z-BFoXSVs Timestamp show notes (click timestamp to view segment on YouTube): 0:15​ What celebrity authors have that you don't 1:14​ Promoting the author 2:21​ Promoting the book 3:20​ You need to promote the author AND the book 3:31​ The 3 Fs of Business Competitive Advantage 6:14​ How to connect with Heidi Book: Business Competitive Advantage by Heidi Thorne (Amazon) https://www.amazon.com/gp/product/B007SY5BB4  

Mar 23

7 min 23 sec

It’s easy to get sucked into a coaching scenario when one of your author friends or followers asks for some “help” with their books. This can be the trigger that lures authors into “I could get paid for this” coaching mode. Don’t take the bait unless you’re ready for what’s ahead. I explain. Blog: Why I Quit Coaching Authors http://hub.me/aohdQ YouTube video: https://youtu.be/ojPALkTtowE Timestamp show notes (click on timestamp to view segment on YouTube): 0:16​ Sharing your writing journey is a generous act 1:06​ How authors get sucked into coaching 1:43​ How I got into author coaching 3:26​ When author coaching becomes a nightmare 5:36​ Why I quit author coaching 7:02​ How can you help other authors without coaching them? 7:39​ How to connect with Heidi Heidi's Udemy Courses on self publishing: * How to Sell Your Self Published Book on Amazon * How to Self Publish an Audio Book * How to Self Publish a Nonfiction Kindle eBook Like a Pro  

Mar 16

8 min 41 sec

Getting mass media coverage for self published books is really, really tough. As a former trade newspaper editor for 15 years, I share why that is, and provide tips for making points with media. Blog: How to Get Media Coverage for Self Published Authors and Books http://hub.me/aofEW YouTube video: https://youtu.be/i5L6QdbMIqM Timestamp show notes (click timestamp to view segment on YouTube): 0:14​ The challenge of getting media coverage for self publishing 0:39​ Why editors don't want your press release 2:52​ Why reporters and editors aren't interested in doing stories on you and your book 4:20​ Do paid newswire services help get media coverage? 5:51​ Why you should write your press release in the 3rd person 6:17​ Does having media connections help get coverage? 7:36​ Pitch a story, NOT your story 8:20​ Social media is media you control 8:41​ Don't be yesterday's news 9:13​ How to connect with Heidi

Mar 9

10 min 9 sec

If your goal is to get your message into the hands, hearts, and minds of lots of people you want to influence, just self publishing a book might not be the best way to accomplish that. I explain why. Blog: Why Your Self Published Book May Not Help People http://hub.me/aoejP YouTube video: https://youtu.be/XyBJ9Db_3SM Timestamp show notes (click on timestamp to view segment on YouTube): 0:15​ The "I want to get my book to lots of readers" complaint 1:43​ Why a book? 2:30​ Author role model for helping people, therapist Sarah Dosanjh* 3:02​ Important caution for authors who post an audiobook on YouTube 3:51​ The memoir mindset problem 5:04​ Helping people takes marketing... lots of it 7:00​ How to connect with Heidi * Link to Sarah Dosanjh's FREE audiobook on YouTube, "I Can't Stop Eating," https://youtu.be/Qr5qmQxiutw​ 

Mar 2

8 min 10 sec

Authors, especially those who are self published, can obsess over their Amazon Best Seller Rank (BSR). But they shouldn't. I explain why. YouTube video: https://youtu.be/AT_atQ0OIkw Timestamp show notes (click timestamp to view segment on YouTube): 0:16​ The question that sparked the Amazon BSR discussion 0:39​ What is Amazon Best Seller Rank? 1:54​ Author Central shows your Best Seller Rank, but not much else 3:16​ How your Amazon BSR can improve with no sales 4:07​ Amazon Best Seller Rank is impossible to control 5:04​ How Amazon BSR varies over time 6:51​ Don't play games to improve your Amazon BSR 7:53​ How to measure your book's sales success on Amazon 9:08​ How to connect with Heidi

Feb 23

10 min 8 sec

Self publishing coloring books and activity books can be a way for self published authors to expand sales. I share tips for using Kindle Direct Publishing to self publish coloring books, along with inspiring examples of authors who have used KDP for their coloring books. Note: For my audio podcast listeners, I highly recommend that you check out the YouTube video for this episode because it shows some great examples of self published coloring books. Also, check out the links to these authors' work. Blog: Self Publishing Coloring Books and Activity Books: What You Need to Know http://hub.me/aobVS​ YouTube video: https://youtu.be/UXjIAcui0Xo Timestamp show notes (click on timestamp to view segment on YouTube): 0:14​ Coloring book history and opportunities for self publishing 1:32​ The adult coloring book trend 2:36​ What should the subject of your coloring book be? 3:17​ Using Kindle Direct Publishing to self publish your coloring book 5:54​ Tips for coloring book artwork 7:34​ How should you price your coloring book? 8:09​ Inspiring examples of authors who self published coloring books on KDP (links to their websites are below) 11:56​ How to connect with Heidi Links to featured authors who used KDP for their self published coloring books: Anne Manera https://annemanera.com​ Amelia Griggs https://www.amazon.com/Amelia-Griggs/...​ Austin Fabinski https://www.austinfabinskiart.com​ William D. Holland https://artistrywithwords.com​ To listen to the audio podcast of The Heidi Thorne Show, visit https://heidithorne.podbean.com​ OR subscribe on Apple Podcasts, Spotify, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 181.

Feb 16

12 min 58 sec

Should you do an audio podcast, a video podcast, or both? I discuss the merits of both formats, along with my personal experience using them. Blog: Audio Podcasting Versus Video Podcasting? Should You Do Both? http://hub.me/aoaL2 Udemy course: How to Self Publish an Audio Book https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C YouTube video: https://youtu.be/EZBEkPP0czc Timestamp show notes (click on timestamp to view segment on YouTube): 0:24​ Growth of audio podcasting 2:05​ Why audio podcasting is challenging 4:32​ About video podcasting 6:05​ YouTube as a video podcast platform 7:29​ Which is better? Audio podcasting or video podcasting? Or both? 7:46​ Comparing my audio and video podcast experience 9:42​ Why authors shouldn't offer books as podcasts 10:19​ How to connect with Heidi

Feb 9

11 min 35 sec

Multi-genre books are like mixed media art, combining multiple materials or styles. They are experimental and done intentionally to create new forms of expression. However, for some authors, multi-genre books are a symptom of their muddled writing motivations and inexperience. I explain. Blog: Why Multi-Genre Books Don't Work http://hub.me/aoacf YouTube video: https://youtu.be/9zbzuwzLVP8 Timestamp show notes (click timestamp to view segment on YouTube): 0:17​ The memoir how-to book? 1:39​ Why would authors want to do multi-genre books? 3:29​ Autofiction, the multi-genre genre 4:42​ Killing 2 audiences with 1 book 5:30​ The one question multi-genre authors can't answer 6:14​ Marketing challenges of multi-genre books 7:42​ How to connect with Heidi

Feb 2

8 min 46 sec

For self published authors, Substack, Patreon, and Medium can seem like a lucrative way to make additional non-book money. I discuss the hype and myth behind these content monetization sites. Blog: Substack, Patreon, and Medium: What You Need to Know About Content Monetization Platforms http://hub.me/ao9kI Is Blogging Going Extinct... or Evolving? http://hub.me/alvUA YouTube video: https://youtu.be/7PelgayKnzo Timestamp show notes: 0:42 How to Substack, Patreon and Medium fit in self publishing ecosystem 1:42 Paid subscription email newsletters explained 4:06 The content monetization platform myth 5:49 Can you make money on content monetization platforms? 9:02 What to think about before you sign on 9:59 How to connect with Heidi  

Jan 26

10 min 58 sec

Was 2020 as challenging for you as it was for me? I share my stats, the good and the bad, from the crazy year that was 2020. I also share some things I've learned about growing my YouTube channel. And I discuss why social media may not be working as well as it used to for you. YouTube video: https://youtu.be/W9tZtbqBmvQ Timestamp show notes: 0:23 My 2020 blog stats 2:07 Why social media isn't driving a lot of traffic to my blog 2:57 My podcast stats 3:11 Analysis of my YouTube traffic, and tips for analyzing yours 5:29 Tips for boosting visibility and accessibility of your YouTube videos 7:37 My 2020 sales results and how the pandemic impacted book sales 10:50 Self publishing training opportunities for you on Udemy 12:58 How to connect with Heidi Udemy course, How to Self Publish an Audio Book https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C Udemy course, How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE  

Jan 19

13 min 58 sec

Though it may seem to be an easy way to make some extra cash, when I receive collaboration or affiliate marketing deal offers, I ignore most of them. Some of them just aren't legit. Others just want too much. And some are just not a good fit. But how can you determine which are good for you or not? I share questions you need to ask yourself when considering these offers. Blog: How to Evaluate Collaboration and Affiliate Marketing Offers http://hub.me/ao2Qo YouTube video: https://youtu.be/gRpMaUzYuEI Timestamp video (click on timestamp to view segment on YouTube): 1:03 What is a collaboration or affiliate marketing deal? 2:57 Is this offer aligned with your brand? 4:12 Could you be authentic promoting this product or sponsor? 5:31 What do you get? What do they want? Is it enough? 9:29 FTC and disclosure requirements 11:08 How to connect with Heidi  

Jan 12

12 min 12 sec

I review some exciting recent changes to Kindle Direct Publishing (KDP), Author Central, and the Amazon Marketing Services (AMS) platforms as we head into 2021. YouTube video: https://youtu.be/zDRK7KHKiDA Timestamp show notes (click on timestamp to view segment on YouTube): 0:34 Updates to new KDP Reports Beta interface 2:46 New Amazon Author Central interface 3:35 New Customer Reviews reporting on Author Central 4:34 New Sponsored Brands ads on AMS 6:26 New Kindle Unlimited KENP Reads & Estimated Royalties tracking in AMS 7:51 Why you shouldn't be discouraged with your 2020 book income 8:41 How to connect with Heidi Check out my Udemy courses to level up your self publishing game in 2021: How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE How to Self Publish an Audio Book https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C

Jan 5

9 min 48 sec

For self published authors who are interested in doing branded merchandise (or “branded merch”) for their books, there are very economical and efficient ways to do that with print on demand these days. But it still may not be worth the doing. In this episode, I share some of my thoughts on branded merch based on my experience in the imprinted products industry. I was a promotional products (or “swag”) distributor for 17 years, and I'm the author of SWAG: How to Choose and Use Promotional Products for Marketing Your Business (available on Amazon and Audible). Blog: Selling Branded Merchandise: What Self Published Authors Need to Know http://hub.me/ao1rl Book (Amazon/Audible): SWAG: How to Choose and Use Promotional Products for Marketing Your Business https://www.amazon.com/gp/product/B00J1RP5H6 Featured site in podcast (not sponsored or paid link or endorsement): Printful https://www.printful.com/ YouTube video: https://youtu.be/jcxV7_Z3cZY Timestamp show notes (click on timestamp to view segment on YouTube): 0:20 Why I'm talking about branded merch 1:16 What's the difference between branded merch and swag? 2:05 Branded merchandise is not your brand 3:02 Does it make sense for self published authors to offer branded merch? 5:36 Print on demand branded merchandise options 7:27 What types of items should you offer? 8:32 What should you print on your branded merch? 10:21 Cautions to avoid violating copyrights with branded merch 12:59 No DIY or arts & crafts branded merch! 14:04 Your branded merch needs to make a profit 15:31 How to connect with Heidi  

Dec 2020

16 min 37 sec

Authorpreneurs (the combination of an author and entrepreneur) are a completely different breed of self published author. I explain the differences between them so you can figure out which one you are. Blog: Are You a Self Published Author or Authorpreneur? http://hub.me/ao08q YouTube: https://youtu.be/5d5lu3F-zds Timestamp show notes (click on timestamp to view segment on YouTube): 0:18 Crazy income and advertising stats for authorpreneurs 3:05 Author versus authorpreneur 6:16 Key differences between self published authors and authopreneurs 9:34 Advertising risks of being an authorpreneur 13:19 Why authorpreneurs have to keep advertising all the time 14:03 How self published authors waste money on advertising 15:16 The Author versus Authorpreneur Quiz 15:21 You might be an author if... 15:45 You might be an authorpreneur if... 16:32 How to connect with Heidi  

Dec 2020

17 min 40 sec