Winning With Shopify

Just Ask Parker

Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience in the digital arena and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY!

All Episodes

This is the first episode of our new four part series on building trust during the holiday season and helping you keep that momentum into the new year! On this episode, we are joined by Regan Bolotin from Yotpo who shares their knowledge on how you can use the holidays to bring people in and acquire new customers.What's better than launching a new powerhouse revenue channel for your brand? Doing it for free! Yup, you heard that right. For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build via this link - https://www.yotpo.com/winning-with-shopify-sms-offer/Need help with your marketing? Get in touch with us here - https://justaskparker.com/Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Dec 3

46 min 13 sec

This week we continue our First 1000 Sales series!On this episode we have the innovative and inspiring Billy Price from Billy Footwear join us. This business was born with purpose and passion. Billy has been a wheelchair user since the age of 18 and since couldn’t put his shoes on himself. So he decided to create a shoe with a unique zipping system, and at 36 he made it possible and was able to put his shoes on himself again. Himself and his co-founder started off small in Seattle, Washington and the business has been growing ever since!This episode is inspiring, real and one not to be missed!https://billyfootwear.com/Need help with your marketing? Get in touch with us here - https://justaskparker.com/Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Nov 19

43 min 49 sec

This week on the podcast we have our good friends back, Brightpearl!Mark from Brightpearl and Nick discuss the major e-commerce event coming up, BLACK FRIDAY. They discuss all the alternative ways to shop and sales channels available for your business.Brightpearl is a Retail Operating System (ROS) for retailers and wholesalers that’s built for hyper scalability. Brightpearl automates the back office so merchants can get back time and grow fearlessly. Try out their FREE guide on their site - https://www.brightpearl.com/Need help with your marketing? Get in touch with us here - https://justaskparker.com/ Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/ Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Nov 12

49 min 9 sec

On Episode 2 of our Your First 1000 Sales series we have brought in George Greenhill who runs a company called Protein Package.George started his company at age 17. Four years on and he is running a thriving Shopify business in the fitness nutrition space.  He saw a gap in the market when he was a student and was struggling to afford the high protein foods in high street shops or didn't want to bulk order the same flavour of protein bar online. So he started Protein Package, an online pick and mix store of healthy snacks delivered to your door.Nick and George discuss the journey and reality of building his business over the last four years.Protein Package - https://proteinpackage.co.uk/Need help with your marketing? Get in touch with us here - https://justaskparker.com/Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Nov 8

37 min 32 sec

It’s a new week and a new WWS series, helping you make your first 1000 sales! In this episode, Nick discusses his insights from working years in the industry and the patterns he has noticed from businesses that succeed.Need help with your marketing? Get in touch with us here - https://justaskparker.com/Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Nov 1

32 min 30 sec

This week we have a bonus episode with the brilliant Ira from Message Whiz. He and Nick talk about how you can cut through the noise and get a 95% open rate on your SMS messages (take that, email!). There is also an EXCLUSIVE offer waiting for the first 10 to sign up! Get Message Whiz on Your Store: https://apps.shopify.com/messagewhiz-the-power-of-sms-1 Website: https://messagewhiz.com Need help with your marketing? Get in touch with us here - Shopify Marketing AgencyWant to be involved in the podcast? You can get involved here - Winning With Shopify PodcastSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

Oct 25

43 min 52 sec

This week we are joined by the incredibly impressive and humble Kyle Lafond. Kyle is the founder of American Provenance, a personal care and wellness brand primarily for men.In this episode, Kyle shares how he grew his business from starting on his family’s dairy farm in Wisconsin in 2015, to being stocked on over 4000 shelves across the United States and huge growth through his Shopify store 6 years later. Nick and Kyle discuss the importance of keeping your target customer in mind at all times and constantly serving their needs. You can view their store here - https://americanprovenance.com/Need help with your marketing? Get in touch with us here - https://justaskparker.com/Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Oct 8

45 min 14 sec

Today on the podcast, we are carrying on our series of nailing it for your customer! We have RT Custer on the show who is the co-founder of Vortic Watch Company. From starting the business in college with his friend, they started a successful kickstarter campaign for their business idea of turning classic pocket watches into wrist watches. Today the company is making over 7 figures a year and they make a one of a kind watch every single day!On the episode Nick and RT discuss everything from starting a new business, Kickstarter Campaigns and what Vortic Watch Company has done well to be where they are today.You can check them out here - https://vorticwatches.com/Need help with your marketing? Get in touch with us here - https://justaskparker.com/Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Oct 1

44 min 18 sec

This week we’re joined by the excellent Yasmin Nozari from Peel Insights. Peel Insights is an automated analysis tool for brands on the Shopify platform. You just simply connect your Shopify store with Peel and it gives you detailed reports across all your segments to make reporting super easy and quick for your business! In this episode, Nick and Yasmin discuss how data analysis can help you make more calculated, data driven decisions and drive your business forward. When running an e-commerce store, it is essential to report and analyse data to see what is and what’s not working for your business.You can check out Peel here - https://www.peelinsights.com/Need help with your marketing? Get in touch here - https://justaskparker.com/Interested in being involved on the podcast? Find out more here: https://winningwithshopify.com/Let us know what you think of the episode in our Facebook Group!   https://www.facebook.com/groups/WinningWithShopify/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Sep 24

43 min 57 sec

With over 15 years in the marketing industry, on this week's episode Nick share's the top 10 things he believes customers hate and want to avoid at all costs and what you can do about it. From pain points, bad marketing and much more! Need help with your marketing? Get in touch here - https://justaskparker.com/https://spec.digital/Interested in being involved on the podcast? Find out more here: https://winningwithshopify.com/Support the show (https://www.facebook.com/groups/WinningWithShopify/)Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Sep 10

45 min 26 sec

This week on the podcast we have Dan Greef back on the show, Founder of Deliciously Guilt Free! Dan created Deliciously Guilt Free to create tasty snacks without all of the sugar and making them a much healthier alternative to ordinary baked goods.Deliciously Guilt Free started working with JustAskParker a year ago and in the last year have transformed into a thriving business! In this episode Dan discusses why and how he started his business, the highs, the lows and how they have got it to where it is today.Find out more and get their tasty snacks here: https://deliciouslyguiltfree.com/Need help marketing your business? Book your free consultation here: https://justaskparker.com/Interested in being involved on the podcast? Find out more here: https://winningwithshopify.com/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Aug 27

53 min 52 sec

Welcome to episode 1 of our new series on nailing it for your customers. Today, we're joined by our very special guest, Jared Mitchell.Nick and Jared discuss how to get the best product, products not to buy, how 'own your product' and how to market the hell out of them.https://www.beefysites.com/https://www.skincarebyalana.com/https://neilpatel.com/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Aug 20

46 min 36 sec

This week, Nick has a very special guest from The eCommerce Podcast. Matt Edmundson hosts the podcast, runs a digital agency and a number of ecommerce stores (many on Shopify!). He's the guys who's been there and done it.They talk through how to build a good Shopify Store, the mistakes Matt (and Nick) have made over the years and what has worked best. Most notable, Matt's amazing cross-digram of how to convert high & low trust and high & low intent customers.As always, you can find out more info on our website: https://winningwithshopify.com/Reach out to Matt:The eCommerce Podcastmattedmundson.comAurion Digital | Jersey Beauty Company | VegetologyInstagram | LinkedIn | YouTubeReach out to Nick:https://justaskparker.comhttps://spec.digital (edited) Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Aug 6

51 min 28 sec

This week, Nick has a very special guest from Kindred Bravely. Garret Akerson is the co-founder and talks about how he launched and scaled up his Shopify-based business.They talk through a number of things, including sales channels, store updates, managing customers and growing the business.As always, you can find out more info on our website: https://winningwithshopify.com/https://www.kindredbravely.com/https://justaskparker.com/https://spec.digital/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Jul 30

46 min 10 sec

This week we were joined by the brilliant Bob Braham from Famous ( https://famous.co/ ), the place to build high converting landing pages with the easiest to use drag & drop builder on the market.Nick & Bob discuss what makes a customer buy a product from both an emotive perspective and the technical 'what to put on a page'.What is a landing page? How can it make me money?--> tune in to find out!Check out Famous: https://famous.co/Just Ask Parker: https://justaskparker.com/Spec: https://spec.digital/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Jul 23

37 min 28 sec

Welcome to the first episode of a VERY exciting series on 'Building a Killer Shopify Store'. This week we have the awesome Evestar on the show talking about how they build high converting, revenue generation & customer-obsessed Shopify stores.Evestar: https://evestar.com/Spec: https://spec.digital/Just Ask Parker: https://justaskparker.com/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Jul 16

49 min 28 sec

This week we have a very special bonus episode where we look back at the Ecommerce world so far in 2021. Our very special guests from Brightpearl and Trustpilot share some amazing insights on what's popular, what's changed and reference a competition that any ecommerce business can enter!Enter your site: https://www.brightpearl.com/lightning-50Reach out to our speakers:Mark Hook https://www.brightpearl.com/Tom Stevens https://uk.trustpilot.com/Nick Trueman https://spec.digital/ & https://justaskparker.com/Tune in next Friday for our brand new series, How To Build A Killer Shopify Store!Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Jul 9

41 min 8 sec

Welcome to part 5 and the final episode of our next series, focusing on how you need the right business tools to actually make your business grow.This week, we welcome back the excellent Ben Leonard to talk about how he exited his amazing Shopify business, Beast Gear: https://www.beastgear.co.uk/Ben now spends his days working with lots of ecommerce store owners to build, scale and sell their businesses too. This starts right at the foundation of running it in the right way, through to how to add significant value at the last minute with how you structure the sale itself.Reach out to Ben: https://www.ecombrokers.co.uk/This podcast is proudly provided by https://justaskparker.com/ and https://spec.digital/And sponsored by: https://www.brightpearl.com/Sponsorship enquiries: https://winningwithshopify.com/podcast-sponsorship/Support the show (https://www.facebook.com/groups/WinningWithShopify/)Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Jul 2

46 min 3 sec

Welcome to part 4 of our next series, focusing on how you need the right business tools to actually make your business grow.This week, Nick interviews a ver special guest - Rob Stanbury from Spec (https://spec.digital/) about some of the techniques they use at Spec to be efficient, get the right things done and never chase their tails. This is a great episode for anyone, not just specific to e-commerce!Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Jun 25

35 min 38 sec

Welcome to part 3 of our next series, focusing on how you need the right business tools to actually make your business grow.This week, Jared Mitchell shares his years of experience in ecommerce. From Magento and Shopify, through to how to take time out to make a proper business strategy. Reach out to Jared: https://www.beefysites.com/ https://www.skincarebyalana.com/ https://neilpatel.com/ This podcast is proudly provided by https://justaskparker.com/ and https://spec.digital/And sponsored by: https://www.brightpearl.com/Sponsorship enquiries: https://winningwithshopify.com/podcast-sponsorship/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Jun 18

45 min 29 sec

Welcome to part 2 of our next series, focusing on how you need the right business tools to actually make your business grow.Without the right financial structure, legal advice, trademarks...etc. Growing now could simply be scaling a huge career-ending problem that's right around the corner. Getting this right, and your growth can be smooth and efficient!This podcast is proudly provided by https://justaskparker.com/ and https://spec.digital/And sponsored by: https://www.brightpearl.com/Sponsorship enquiries: https://winningwithshopify.com/podcast-sponsorship/Support the show (https://www.facebook.com/groups/WinningWithShopify/)Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Jun 7

34 min 13 sec

Welcome to the first episode of our next series, focusing on how you need the right business tools to actually make your business grow.Without the right financial structure, legal advice, trademarks...etc. Growing now could simply be scaling a huge career-ending problem that's right around the corner. Getting this right, and your growth can be smooth and efficient!This week, we welcome back the brilliant Ben Leonard. Ben is the founder of Beast Gear ( https://www.beastgear.co.uk/ ) and now runs Ecom brokers ( https://www.ecombrokers.co.uk/ ).Support the show (https://www.facebook.com/groups/WinningWithShopify/)

May 28

48 min 46 sec

This is the second part in a series sponsored by our friends at https://www.brightpearl.com/ , all about how to automate how you run your Shopify store. The aim? SCALING YOUR BUSINESS!This weeks guest is Joe from Honour, a very successful adult clothing store. Joe & Nick talk through how they started the business, their first website, IN THE 1990'S!! and a whole range of other automations.Finally, we love that you listen to our podcast. Please subscribe to support the show! Podcast provided by: https://justaskparker.com/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

May 21

43 min 9 sec

This is the second part in a series sponsored by our friends at https://www.brightpearl.com/ , all about how to automate how you run your Shopify store. The aim? SCALING YOUR BUSINESS!This weeks guest is Nick from Snap Parts, the place to get premium DIY spares for your appliances. Nick & Nick talk through how they started the business, how they've grown and where it's all heading for them. You can find their store here: https://snap.parts/Finally, we love that you listen to our podcast. Please subscribe to support the show! Podcast provided by: https://justaskparker.com/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

May 14

49 min 21 sec

This is the first part in a series sponsored by our friends at https://www.brightpearl.com/ , all about how to automate how you run your Shopify store. The aim? SCALING YOUR BUSINESS!This weeks guests run trueCABLE, the solution to all the complicated IT nightmares that business face when setting up their network. https://www.truecable.com/Finally, we love that you listen to our podcast. Please subscribe to support the show! Podcast provided by: https://justaskparker.com/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

May 7

40 min 23 sec

This week, Nick caught up with John from Hydrant to talk through how they've built their business and the role that social has played in this process.Hydrant is an interesting business with it's scientific element to both product & brand. John shared his insights and learnings from social content, social ads and how they use both images and video to reach new customers.Tune in every Friday for the next great episodes!Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Apr 23

43 min 44 sec

Working with influencers on social channels can be a confusing, strange and an unusual experience for the normal business. Let alone a new company trying to sell products. In this week's episode, Nick interviews his good friend Paul Dow from Traverse ( https://www.traverse-events.com/ ) to talk about how the influencer industry started, how it's evolving and, most importantly, how you can MAKE MONEY from it!Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Apr 16

44 min 39 sec

Everyone's making millions from Social Ads, right? Well, not quite! In this weeks episode, Nick has the special guest Hayley Montgomery on the showing talking about all things Social Ads. Facebook and Instagram are the focus due to the fantastic targeting options.They also spoke about how to really make money from these channels as it's not as easy as everyone would have you believe!Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Apr 9

45 min 58 sec

This week on the show, Nick caught up with Ben Leonard. Ben founded and sold https://www.beastgear.co.uk/ - the successful sports gear Shopify Store. Ben shares both top tips and the real hard graft insights to how he build the business and is continuing to build Ecommerce stores through social media. It's not a quick silver bullet or an overnight viral post, it's about building a community and being relatable to that community.Reach out to Ben:https://www.benleonard.pro/https://www.ecombrokers.co.uk/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Mar 26

52 min 45 sec

Welcome to our new series on generating new customers & revenue organically from social media activity. In today's episode, Nick outlines the introduction to this series, the basics that you need to think about and some homework ahead of his first expert guest next week.Thanks for listening!Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Mar 19

27 min 31 sec

This week, we look back at the top tips shared by our guests and host over the last few month. There are some clear trends towards specific things that are boosting sales & revenue for Shopify store, and Nick runs through the top 5.In the coming weeks, we will be making a few exciting announcements, as well as 5 new series coming up to help support you in your growth.As always, support the group by reviewing us on iTunes, Podcast Apps, Spotify or wherever you get your podcasts from.Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Mar 12

25 min 4 sec

This week, we welcomed back Sara from Brightpearl to talk about building customer trust.  The conversation included looking at how to build trust longer term, once the shops open back up post Covid. Check out the free guide: BrightPearl.comSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

Mar 5

42 min 19 sec

10% Off Trust Pilot:https://marketing.trustpilot.com/partner-success?utm_source=Digitalworkshop&utm_medium=pa[…]_requestdemo_all_0519&partner_account=0010N00004BOywoQADPart 2 of our series on building customer trust, with the experts in this field - Neil Bayton from Trust Pilot.Nick & Neil talk about how to build trust, why Trust Pilot is a good resource to build customer trust, run focus groups without running focus groups and how to really stand out on Google (both Ads and SEO)Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Feb 26

44 min 55 sec

This is the first part of our new series on building customer trust, featuring lots of special guests and in partnership with a free guide that's been provided by Brightpearl. This week we caught up with Marcus from Fairfax & Favour.Marcus is one of the founding directors and absolutely swears by both Brightpearl and Shopify Plus in building his business. Nick and Marcus discuss many topics, including how they build trust with customers, how they learn more about their customers and, ultimately, how they engage with their customers.https://www.fairfaxandfavor.com/https://www.brightpearl.com/https://www.brightpearl.com/ecommerce-guides/10-ways-to-build-trusthttps://justaskparker.com/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Feb 19

41 min 28 sec

This week, something a little different! Nick and Byron, from the Parker team, talk about some of the biggest mistakes that they regularly see Shopify stores making. This ranges from branding and positioning, through to customer journey and some of the technical pitfalls in running a Shopify business.They share some amusing case studies, some do's and dont's, and even the things that you should, therefore, focus your time and efforts on. Tune in next week for a brand new series with Brightpearl, a popular Shopify store and Trust Pilot. It's all focused at how to build trust on your Shopify store!Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Feb 12

36 min 38 sec

This week nick caught up with Trevor from Buddy Brands. They've built an interesting business and through some very insightful questions, Nick unpacks how it all came about.As always, we included lots tips on marketing, things to avoid...etc.Check out their sites:https://buddyrest.com/https://naturaldoggie.com/https://scanshop.io/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Feb 8

46 min 12 sec

This week, Nick caught up with an incredibly interesting business - Deliciously Guilt Free. Low carb, Keto Diet CAKES. Yes, DIET CAKES!They have a whole range of products, from Low Carb Keto brownies to all your delicious favourites.This week's show really was a whistle stop tour of everything. From mental breakdowns, managing family life & business whilst being involved in politics, to buying a cafe / commercial kitchen. What a rollercoaster Dan has been on and he's only just getting started.Most importantly, they talk about how Dan grew his store using Shopify. From the quick tips and tricks to the really deep 'why did we get out of bed this morning' questions.Check out their store:https://deliciouslyguiltfree.com/Dan also runs his own podcast, which can be found here:ttps://podcasts.apple.com/gb/podcast/uk-low-carb/id1503692518Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Jan 29

1 hr 6 min

Page speed is a huge topic in e-commerce, especially for SEO. In May 2021, it's going to become an even bigger topic and, therefore, and even bigger killer of SEO performance.As SEO experts, we are duty bound to respond and support you through this. Starting with this free podcast episode that unpacks what affects page speed and how to do some DIY to it yourself, we are here to help.Today's episode covers a huge range of things that affect page speed. Some you can do yourself, some will need the assistance of a developer and others may require you to have a re-think of your theme and website design.Either way, customers and Google are requiring faster and faster websites, so don't get left behind.DISCOUNTED! Check Out Our expert Page Speed Improvement Package:https://www.winningwithshopify.com/pagespeedSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

Jan 22

26 min 38 sec

This week, Nick caught up with Henrietta Lovell, Founder of Rare Tea Company and also known online as the Rare Tea Lady.They discussed a huge range of topics, from driving sales through their Shopify store through to how they're changing the world through the way that their business behaves.https://rareteacompany.com/https://www.instagram.com/raretealady/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Jan 15

49 min 51 sec

To finish off the year, we have Tim Sumner from Shopify Plus on the show to talk about how it's all gone. Tim was kind enough to share some hugely insightful statistics around how Black Friday  Cyber Monday went. The big question - who turned over my money; Shopify or Amazon? There are lots of exciting new feature son the horizon for Shopify which Tim shared in some detail, as well as his own personal thoughts for 2021. They also had a chat around how some of the larger retailers are moving to Shopify Plus and what gets a good store going in the first place. You can check out the Shopify Plus offering here: https://www.shopify.com/plusSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

Dec 2020

43 min 36 sec

Pinterest can be amazing for a website. Thousands of free users per week, super-visual and it works like a search engine. Competition tends to be low but the audience is growing significantly.However - have you every thought of advertising on it?This week our host, Nick Trueman, caught up with Pinterest expert Nina Kolari. Nina's worked with Pinterest for years, runs courses and services a number of ecommerce businesses on this channel.Listen in for free and don't forget to subscribe!Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Dec 2020

38 min 5 sec

On this weeks podcast, our host, Nick, welcomed back Facebook advertising expert Kevin from Voy Media. They discussed: - Getting started on Facebook Ads- Acquiring customers from it - The types of advert copy & content you need - Tracking - How to set your targeting - What lookalike audiences can do for you - And much more! Contact Kevin: https://voymedia.com/ Contact Just Ask Parker: https://justaskparker.com/ Contact Nick's Team in London: https://spec.digital/ Tune in every Friday for new episodes on the podcast! Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Dec 2020

38 min 17 sec

Google Shopping is the BEST way to get cracking with PPC advertising. Before someone clicks, they’re fairly qualified having seen the price, picture, title and seller. Therefore, conversion rates tends to be VERY POSITIVE.This week our host, Nick, caught up with Becky Hopkins from Digital Gearbox - an expert team of Google Shopping gurus. They discussed how to get started, how it all works and to really drive growth.https://digitalgearbox.co.uk/https://spec.digital/Check out our Shopify marketing agency services:https://justaskparker.com/If you haven’t already, make sure you subscribe and review us on your podcast app. Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Nov 2020

41 min 14 sec

In this weeks episode, Nick caught up with PPC expert Pamela Wagner from Ajala Digital: https://www.pamelawagner.marketing/ They spoke about the Google Advertising universe, from Search campaigns on Google itself to Display, YouTube, Retargeting, Lookalike audiences...etc. Most importantly, they covered where you should start, things to avoid and how to measure success. Feel free to reach out to Nick's team in London (UK) at Spec if you want any support on the PPC or SEO side of things: https://spec.digitalSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

Nov 2020

44 min 3 sec

The world is getting smaller and ecommerce is leading the way. With international delivery, remote fulfilment and planes carrying goods 24/7, there's never been a better time to take your store international.This week, Nick caught up with Tim Richardson from We Make Websites - one of the UK's leading Shopify agencies and a close friend of Nick. They talked about the practicalities of going international and what you need to consider to get it right.To contact Tim:https://www.linkedin.com/in/tim-m-richardson/And check out his podcast:https://anchor.fm/yourbasketisempty/episodes/Agency-Side-Series-Adam-Clarke--General-Manager-EMEA-at-Reload-Digital-em9rltSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

Nov 2020

34 min 18 sec

Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!This week, Nick interviewed a Shopify Store - Lovepop - about what changes they are making to respond to new shopper behaviour, expectations and spending habits. Get your free report now: https://www.brightpearl.com/winnersandlosersCode: BRIGHTPEARLCheck out Brightpearl: https://www.brightpearl.comSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

Nov 2020

43 min 16 sec

Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!This week, Nick interviewed Kwame Ferreira from Bond Touch. Kwame Ferreira is CEO of Bond Touch, a unique Touch Bracelet manufacturer innovating technology that allows you to be together, even when you’re apart.'  They spoke about what changes they are making to respond to new shopper behaviour, expectations and spending habits.Get your free report now: https://www.brightpearl.com/winnersandlosersCode: BRIGHTPEARLCheck out Brightpearl: https://www.brightpearl.comSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

Oct 2020

38 min 41 sec

Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!This week Nick caught up with Sara Arthrell. An expert in the ecommerce space, Sara, is obsessed with understanding and finding solutions to the challenges facing modern retailers. They discussed: The importance of future-proofing post Covid! Get your free report now: https://www.brightpearl.com/winnersandlosersCode: BRIGHTPEARLCheck out Brightpearl: https://www.brightpearl.comSupport the show (https://www.facebook.com/groups/WinningWithShopify/)Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Oct 2020

49 min 51 sec

Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy! This week Nick caught up with the retail legend Andrew Busby. Andrew is a world-leading retail analyst, writer, and speaker on retail challenges and consumer trends, and technology disruption. They discussed: How shoppers’ spending habits and buying behaviour will change over the next 12 months --> what does this mean for retail?Andrew & Nick discussed Covid, what's happening in the retail world and what you, as a Shopify retailer, can do about it. One of the biggest things covered is the opportunities that are presenting themselves at the moment for online Ecom businesses. Shops are quiet or closed, so now is the time for you to really drive your store growth! Get your free report now: https://www.brightpearl.com/winnersandlosers Code: BRIGHTPEARLCheck out Brightpearl: https://www.brightpearl.comSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

Oct 2020

47 min 55 sec

This weeks podcast is our very special 101 episode celebrating with a number of surprises! Carolines Top Five Episodes:How To Get Other People To Sell Your Products with Brett Owenshttps://www.buzzsprout.com/171554/3253546How To Get a 16% Conversion Rate - with Shopify Merchant Dan Greefhttps://www.buzzsprout.com/171554/2956984The Best Research Tool in 2020 - CEO of Scrunch - Danielle Lewishttps://www.buzzsprout.com/171554/2372255Taking Your Images to the Next Level - Pixc Founder - Holly Cardewhttps://www.buzzsprout.com/171554/2417927The Best Email System For Shopify Stores with Rytis Laurishttps://www.buzzsprout.com/171554/1095200Profitable Pins- How to get free traffic from Pinterest With Nina Kolari:https://www.buzzsprout.com/171554/1039438Nicks Top Five Episodes:Interview: Chris Marshall from Onstate. Getting Sales From Your Shopify Store!https://www.buzzsprout.com/171554/4524980Google Ads vs. Facebook Ads - The Big Debate!https://www.buzzsprout.com/171554/4424114Entertainment Thinking With Marketing Guru Brian Millarhttps://www.buzzsprout.com/171554/4697216Exclusive Interview with Dan, the Founder of the Shopify store 'Unbound Merino'https://www.buzzsprout.com/171554/4793210SEO Part 1: Keywords - With special Guests, Chris Laas:https://www.buzzsprout.com/171554/5292669Remember to subscribe and show your support the show! Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Oct 2020

33 min 23 sec