Data Driven Real Estate

PropertyRadar

Welcome to Data-Driven Real Estate Podcast: the podcast for real estate professionals dedicated to driving success in their business using data. Expect insights into data-driven sales, hyperlocal marketing, industry trends, and entertaining stories from industry leaders. We cover everything about data and real estate to make you a smarter, more successful data-driven real estate pro. Even if you’re new and data curious, you’re going to love it!

All Episodes

Spencer Rascoff is a serial entrepreneur and company leader who is now the chair and co founder of Pacaso, dot.LA, and Supernova. He also is co-founder and general partner of 75 & Sunny, a VC firm that focuses on early stage startups and he also serves on the board for Palantir. But most of us watching or listening to this show know Spencer from Zillow, which he co-founded in 2006, and served as CEO for a decade.00:00 The Data Driven Real Estate Podcast Welcomes Spencer Rascoff, Co-founder and former CEO of Zillow, Co-founder and Chairman of Pacaso, dot.la and Supernova, Co-founder and General Partner of 75 & Sunny and Board Member of Palantir00:54 Briefly mentioning the state of DDRE1:10 How did Spencer get involved in so many industries?3:37 Spencer's wide breadth of investing and investing philosophy8:55 What is Pacaso and how does it work?20:00 Supernova, Offerpad, SPACs and iBuying20:31 What excites Spencer about Offerpad?31:00 Spencer's past, present and future with iBuying34:00 Can Wall Street and property technology survive another downturn?44:02 What data does Spencer wish he had and the future of real estate49:45 Spencer's favorite software collaborators51:53 What technologies could we see changing the state of real estate?55:04 The current state of the DDRE Podcast and its future

Dec 7

1 hr 1 min

Tommy Christy is CEO of Alpine Holdings Inc. and Owner of ilovehouses.com, an asset acquisition platform aimed at facilitating property purchases nationwide through digital advertising and online media platforms. Tommy has over a decade of real estate investor experience and over $500 million in investment activity. He helped acquire, renovate, and lease over 2,700 homes in Northern California working with Invitation Homes. He's also done over 1,000 foreclosure and distressed flips personally. Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-42​00:00​ The Data Driven Real Estate Podcast Welcomes Tommy Christy, CEO of Alpine Holdings, Inc. and owner of ILoveHouses.com01:19​ Who is Invitation Homes? 03:41​ How did Tommy started in real estate?12:25​ What were Wall Street institutional investors, like Invitation Homes,  chasing during the foreclosure crisis14:07​ Key lessons from Invitation Homes that transferred ilovehouses.com29:20​ What key markets is Tommy focused on40:29​ Land development, flipping, and rentals?45:45​ How can investors scale their business? What role is the BRRR model playing in his business?49:50​ What data is important when selecting properties 53:52​ What KPIs are important for digital marketing? Why Tommy may be going back to direct mail marketing.56:22​ What opportunity is ahead in 2021for real estate investors?

Apr 22

59 min 28 sec

Melissa Shea is the CEO of a Real Estate Integrated Company - Everyday RE Group, the President of the LIREIA (Long Island Real Estate Investors Association), has a NY brokers license, a licensed commercial lender for Everyday Funding, and EXIT Realty regional owner for Connecticut and Rhode Island. She has been an experienced Real Estate investor for the past 15 years and has raised over $35 million for real estate projects. She is committed to helping the homeless and is a mother of 8 children. On this week's show, Melissa shares how divorce helped her get further into real estate, her unusual launch into owning LIREIA and mentoring, her mix of flips and holds, and how opportunity is emerging in states like New York and New Jersey due to the pandemic response. Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-41​00:00​ The Data Driven Real Estate Podcast Welcomes Melissa Shea CEO of Real Estate Integrated Company and President of Long Island Real Estate Investor Associations (LIREIA)00:45​ From divorce to running a REIA, Melissa's unusual path into real estate investing07:00​ Melissa's unexpected entry into mentoring and the important of action10:37​ The mix of flipping and buy and hold properties12:26​ Where is flipping best?14:33​ The number one skill she tries to teach her agents that has been a key source of her success17:41​ How New York's tenant rules has impacted local land lords and potential opportunity in struggling landlords34:30​ What data does Melissa use in identifying buy-and-hold real estate markets?42:02​ What real estate strategies is she currently focusing on?43:23​ Reverse mortgage strategies for real estate investors. 

Apr 15

51 min 5 sec

John Schaub has prospered during seven recessions, numerous tax law changes, and interest rates ranging from under 3% to 16% in his 40+ years as a real estate investor. His 2005 best-selling book, Building Wealth One House at a Time, has helped 100,000+ real estate enthusiasts on their way to successful invest­ing. This week we discuss how John started in the business and why he landed on more expensive inventory at higher price points for rentals. We learn how he identifies his perfect deals and why self-management is important.Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-40​00:00​ The Data Driven Real Estate Podcast Welcomes John Schaub00:31​ When did John started in the real estate business03:47​ What changes were made to the latest edition to "Building Wealth One House At A time"04:07​ Buying more expensive houses in better neighborhoods for rentals08:13​ What attributes make up the perfect lot?14:17​ When is the best time to sell real estate?17:42​ What is a shared appreciation agreement?19:30​ Does John use public records to find deals?22:55​ Is debt a good idea for real estate investors at such low rates? 23:54​ Is now a good time to buy real estate29:07​ Building relationship with tenants and tips on finding great ones35:07​ Is self-management critical for real estate investors?37:03​ What advice do you have for new investors just getting into the business? 50:02​ John's charity work in housing

Apr 8

54 min 34 sec

Jeff Tumbarello is the Broker/Owner of Steelbridge Realty LLC. He’s a data-driven expert in Southwest Florida that has survived hurricanes, a foreclosure crisis, and seasonal extremes. Jeff Tumbarello has performed market metrics and product modeling for capital markets and several private equity firms. His specialty is land acquisitions and sales in Florida which has unique challenges. He is also the founder of the Southwest Florida Real Estate Investors Association. Marine veteran.00:00​ The Data Driven Real Estate Podcast Welcomes Jeff Tumbarello of Steelbridge Realty LLC03:15​ How Jeff got started in real estate05:57​ What is a real estate investor association10:15​ What does a typical land investment look like in Florida?18:49​ Jeff talked about what happened to the market after hurricane Charlie and how investors survived25:47​ Is land banking a key strategy?27:11​ The return on investment when it comes to land29:25​ What type of leads are targeted 31:06​ What are key channels for marketing to potential land sellers 38:18​ Why investors should blame or be worried about ibuyers or proptech40:24​ What makes a perfect team for land acquisition and sales? 48:58​ What technologies are used to help Jeff's land acquisition and sales teams market and close deals53:10​ Jeff's predictions about the red-hot housing market in Florida

Mar 25

1 hr

Retrofit1 is a California design and build construction firm specializing in soft-story retrofitting and commercial accessory dwelling units. California ordinances are currently targeting specific residential and commercial properties with structural designs that don’t do well in earthquakes. ADUs are all the rage for residential properties, but most don’t know the state allows commercial owners to add additional units on-site as well. Stack the ADU strategy with retrofitting and you've got a very interesting opportunity at play. This week, we are joined by David Tashroudian and Helen Fower with Retrofit1 to better understand the opportunity, what California law outlines in the rules about commercial and multifamily ADUs, and ways to find them in your local market.Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-38​00:00​ The Data Driven Real Estate Podcast Welcomes Helen Fower and David Tashroudian of Retrofit101:09​ Commercial and multifamily accessory dwelling units? 02:54​ What is commercial retrofitting?08:05​ What is an accessory dwelling unit?09:28​ What does the California ADU ordinance say about ADUs for commercial and multifamily properties?13:43​ What building type is uniquely suited for ADUs? 18:10​ Case study of the C-shaped soft-story apartment with tuck-under parking replaced with two new ADU units21:00​ Is the soft story ordinance local or statewide?24:22​ Earthquake brace and bolt program27:38​ If a building is currently under rent control, will a newly build ADU also be rent-controlled or at market rates? 29:37​ Any insights on builder codes for commercial spaces?33:53​ What's the minimum square footage of an efficiency unit?38:11​ Can manufactured housing and tiny homes work as ADUs?40:21​ How does Retrofit1 connect with their ideal client? 43:51​ Tips on dealing with the tenants before they begin with the construction on ADUs52:05​ How to get in contact with Retrofit1

Mar 18

53 min 42 sec

Sean Walker is an experienced real estate investor that has done thousands of flips using strategies including land banking and tax liens. He’s strategically used data to grow his business over the years, even when it involved painfully combing through microfiche data with a pen and paper. Learn how Sean selects the areas to invest, strategies he's deployed, what he's doing today, and how he's used data to uncover the opportunity.Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-37 00:00​ The Data Driven Real Estate Podcast Welcomes Sean Walker of Response.com02:02​ Sean's unusual path into real estate investing07:16​ Over 3,500 tax lien and $30 million in tax lien investing and what made it possible (hint: data!) 10:00​ Example of costly mistakes in data12:24​ Land banking, timing, and sourcing land14:11​ Seller financing land for investors and consumers 18:24​ Data clues in identifying potential markets to invest20:54​ Desperate for data, Sean's plan to get more to avoid costly land mistakes and speed up drive-bys22:22​ From microfiche to today, how the data game has changed30:50​ What data are they looking at to decide on which property is a good investment30:50​ What data does Sean look at in a down cycle like the Great Recession33:19​ The mistake investors make with CAP rates42:18​ How does Sean explore other markets for investments and not in his backyard? 43:44​ The 100 tiny home project with containers53:12​ Ways to build relationships with money investors57:37​ The painful past of data curation, microfiche, and messy public records collection

Mar 11

59 min 36 sec

David Erard is a partner at Armanino, a top 25 independent accounting and business consulting firm in the US. David has more than 20 years of experience in the accounting industry, with specialties in distressed debt, Real Estate Investment Trust (REIT) tax consulting and compliance, and structuring transactions for private equity firms and other real estate investors. David shares updates on potential tax changes at the federal and state levels and what strategies investors are focused on.Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-36​00:00​ The Data Driven Real Estate Podcast Welcomes David Erard, CPA, Armanino 1:34​ How distressed debt has changed since 200910:57​ What are the common concerns real estate investors have in 2021?15:09​ Suggestions for investors facing hardships and nonpaying tenants17:35​ Tax provisions to watch at the federal and state levels19:38​ Big year for foreclosures? 25:16​ Are some asset classes facing more distress?27:30​ Will 1031 Exchanges be eliminated 37:53​ Are opportunity zones still beneficial?39:30​ Differences between a 1031 exchange and Opportunity zones46:41​ What opportunities should real estate investors focus on in 2021?

Mar 4

53 min 59 sec

Dawn Perry is Senior Vice President of Cross Brand Strategic Marketing at Realogy Holdings Corp. She leads cross-brand marketing initiatives for Realogy including the integration of marketing, communication, brand advertising, and other strategic partnerships across the Realogy family of brands. This week, Dawn shares details on how one of the world's largest real estate brands is investing in marketing and technology, how consumers are driving the conversation around ibuying and bridge programs, and how agents in 2021 are staying in front of their hyperlocal clients to grow business. Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-35​ 00:00​ The Data Driven Real Estate Podcast Welcomes Dawn Perry, Senior Vice President of Cross Brand Strategic Marketing at Realogy01:52​ What is Realogy? 03:13​ How Realogy's multiple brands connect with consumers?06:58​ How does an agent stay connected with a buyer after the close to nurture that relationship?09:45​ Realogy's investment in technology and Productivity Hub15:35​ What data does Realogy leverage to help brands and brokers? 17:47​ Realogy's ibuyer program, RealSure, and other consumer-driven trends25:17​ Where are real estate leads coming from in 202137:13​ Team trends in real estate39:59​ What does it take to be a successful individual agent?42:33​ How did COVID change the buyer's journey and needs?46:25​ Three rebrands and how agents and consumers are reacting51:40​ What should agents stop doing and start doing in 2021.

Feb 25

58 min

Ward Hanigan is a full-time foreclosure specialist and real estate investor based in San Diego County with over 40 years of real estate experience. He's trained some of the most successful and experienced real estate investors and trustee sale buyers. At 80 years old, he's still chasing deals and loves what he calls Ding-Bat Rentals. He's a perfect example of backing into a unique niche that no one else wants, and finds unique ways to attract tenants with an average lease-up of 25 years!  He's also recently discovered accessory dwelling units and he's got new ideas he's exploring. Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-34​00:00​ The Data Driven Real Estate Podcast Welcomes Ward Hanigan, Founder of Foreclosureforum.com00:04​ From A&W Franchisee to stocks to foreclosure investing, Ward shares his unusual journey into real estate investing14:37​ Why Ward got into foreclosure investing18:25​ Ding-Bat rentals and senior housing23:44​ What is a wrap-around deed of trust or all-inclusive deed of trust? 26:44​ Why one-bedroom homes for seniors work best30:07​ Properties selling cheap because nobody wants them35:16​ Using other peoples' land to build ADUs for rentals36:15​ Building accessory dwelling units for seniors42:56​ Unique ways of connecting with section 8 seniors for future housing vacancies 

Feb 18

58 min 29 sec

Stefan Peterson is COO and Co-Founder of Zavvie, the brokerage source for a complete iBuyer strategy. Zavvie curates offers from ibuyers, bridge, renovation, and rental home investor buyers so brokers and agents can present a number of options to clients. In this week's episode, Aaron and Stefan discuss how the ibuyer game has changed, how Covid has changed offers, which markets they operate in and why, the pain points proptech companies are solving, the business models of each proptech segment, and how agents can leverage these offers with clients. Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-3300:00​ The Data Driven Real Estate Podcast Welcomes Stefan Peterson, Co-founder Zavvie00:06​ What is Zavvie and what does it do?03:00​  What is an iBuyer?14:08​ What is a bridge buyer and how does it compare to an ibuyer like Opendoor, Zillow, Offerpad and Redfin?20:17​ What are single-family rental buyers like Cerberus and American Homes 4 Rent?25:53​ What are renovation I buyers like HomeVestors?29:56​ How long does it take to collect all ibuyer offers and present them to sellers?35:51​ How have iBuyer offers changed over the past 12 months? What are the discounts and how do they write their offers?38:38​ Options for brokers and agents without an in-house ibuyer platform43:23​ Advantagaes of the iBuyer hybrid model with major real estate brands like Realogy and Keller Williams49:42​ Can Main Street real estate investors get listed on Zavvie as a qualified buyer?52:31​ Proptech trends and brands to watch in 2021?

Feb 11

57 min 44 sec

Kristi Cirtwill moved from Toronto, Canada to Long Beach, California in 2007 to start a full-time rehab/re-sell business. Since 2008, she has purchased over 250 houses in Southern California, and her specialty is buying “hoarded houses”. Her current projects include a lot-split and build-out of four houses in Los Angeles, as well as building multiple Accessory Dwelling Units (ADUs). Kristi currently lives in Los Angeles, CA. She enjoys outdoor activities, playing her guitar, good food and wine, and visiting her family in Canada.Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-32​00:00​ The Data Driven Real Estate Podcast Welcomes Kristi Cirtwill, President, Cirwill Investments04:32​ What is an ADU? JADU?05:54​ What's the difference between and ADU and JADU?09:04​ What is a cramlord09:38​ How to spot a spot a good property to build an ADU?13:18​ How did Kristi get started with ADUs?18:00​ How much does it cost to build and ADU? Stick build or manufactured?26:14​ How to maximize livable space in ADUs?30:07​ How do tenants on properties with ADUs handle mail?32:06​ How are utilities managed on properties with ADUs? 33:44​ Horror story of lot split plus ADUs42:34​ What is liquefaction? Mistakes that cost so much extra money when building ADUs. 46:51​ What is upzoning? Why is this such a huge opportunity for real estate investors? 49:12​ How are properties with ADUs appraised?52:21​ Investing in hoarder homes

Feb 4

56 min 42 sec

Mike Cantu is undoubtedly one of Southern California’s best-known real estate investors. He’s been a full-time real estate investor and real estate entrepreneur for over 35 years. Mike runs a buy/sell business as well as managing a portfolio of rental houses out of Southern California. He’s the author of Don’t Get Voted Off Real Estate Island and Rental Properties and Management From A to Z. Prior to real estate, Mike was a professional skateboarder on the Pepsi Skateboard team from 16 to 21 years old. This week, we talk about Mike's continued love of real estate, his favorite deal sources, managing his rental portfolios, how the market has changed, and strategies he's using in 2021 to buy deals in his back yard. Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-3100:00​ The Data Driven Real Estate Podcast Welcomes Mike Cantu, California real estate investor00:06​ Why Mike still loves the game of real estate03:29​ The important difference between investing in houses vs. homes06:37​ How to find real estate deals in 2021 12:13​ Real estate flipping, wholesaling, and rentals. What's the mix? 14:27​ Wholesaling and creating a buyers list19:03​ Understanding the tax ramifications when you flip and hold21:26​ Why Mike still buys real estate. Appreciation, depreciation, or both?24:45​ What is the average length of stay for tenants?27:00​ How has Mike's landlord style impacted his rental portfolio during COVID?32:06​ How Mike acquired his first rentals?32:47​ What is subject to investing?36:16​ Single-family homes or multifamily property investing?38:43​ How has marketing mix changed over the past decade to get real estate deals? Direct mail still work?44:29​ Are creative financing deals possible these days?48:49​ Advice for new real estate investors51:52​ People problems vs property problems

Jan 28

1 hr 1 min

Direct mail and technology don't seem to go together, but this week, we welcome Andy Detwiler with Printgenie and GoBig Printing. Andrew brings 30 years of design and technological expertise in both print advertising and web mediums. He was part of the team that built the very first on-demand, variable printing system. More recently, his team launched one-off mail capabilities. Don't miss this week as we explore trends in the direct mail space, the importance of great data, how better data leads to empathetic messaging, and new ways hyperlocal pros are dynamic data to create personalized and powerful campaigns that work.Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-3000:00​ The Data Driven Real Estate Podcast Welcomes Andy Detwiler from GoBig Printing and PRINTgenie00:06​ What is PRINTgenie's ideal customer?04:25​ How does direct mail changed over time?06:34​ What percentage of total revenue should I be spending on marketing?07:54​ What rate of return should my direct mail marketing produce?13:15​ The list, the mailer, or the message? What's the most critical piece in direct mail campaign?19:59​ Do small businesses require lots of data therapy?27:18​ It's possible to trigger a single mail piece from dynamic data?31:55​ What is variable printing?45:28​ What makes up a good message? 54:04​ What are direct mail marketing trends we should watch in 2021?

Jan 21

57 min 14 sec

The National Multifamily Housing Council (NMHC) is a membership organization that represents large apartment owners nationwide. NMHC is actively involved in forming national housing policy and shaping the legislation and regulations that affect the industry as well as research offering insights into apartment trends. This week we welcome Director of Research, Chris Bruen, and research associate, Claire Gray, as we discuss trends apartment owners are watching carefully as we head into a new administration and a new year. 00:00​ The Data Driven Real Estate Podcast Welcomes Chris Bruen and Claire Gray from the National Multifamily Housing Council‍00:56​ What is the number one data trend apartment owners should watch for in 2021?‍01:50​ Who is the National Multifamily Housing Council?‍04:13​ How do you define an apartment?‍08:16​ What reports does the NMHC produce? ‍11:40​ What are the insights they are seeing in different markets‍12:58​ What percentage of apartment rents are being paid in 2021?‍14:11​ How do apartment owners feel about 2021?‍19:47​ Will apartment construction increase in 2021?‍23:45​ Demographic and tenant trends in the apartment space‍35:43​ Conversion of malls to apartments?‍38:39​ Is migration impacting the apartment sector?‍52:19​ What research is NMHC producing in 2021‍55:56​ Technology trends in the apartment space

Jan 14

1 hr 2 min

Greg Clark is a Bay Area professional football player turned trustee sale investor. He and his brother have successfully flipped over 400 properties over the past 17 years. California's SB 1079 went into effect on January 21, drastically changing the risks associated with trustee sale foreclosure investing. In this show, Sean and Aaron explore alternatives for trustee sale investors looking for other opportunities and ways they can bring their very unique skills (chocolate) to other strategies, right here in California.  Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-28 Trustee sale investor clients, please feel free to use the community for questions. Also email support@propertyradar.com to reach Sean. 00:00 The Data Driven Real Estate Podcast Welcomes Greg Clark, of Green Leaf Properties.01:24 Greg's journey from a professional football player to trustee sale buyer06:25 The importance of data in the trustee sale game09:56 How SB1079 and the redemption period is impacting real estate investors?17:26 California rents are the lowest in the nation?23:01 What will strategies will trustee sale buyers use if they exit foreclosure investing?24:48 Importance of title research, risks, and how that translates to other opportunities26:34 Unique skills that trustee sale buyers bring to other strategies30:40  How many houses a trustee sale buyer researches to buy just one investment33:26 Leveraging existing systems into new strategies46:33 Working with wholesalers and where to find them42:38 Have they tried to jump to other states?53:04 Driving for dollars and finding real estate deals

Jan 7

1 hr 9 min

Daryl Fairweather is the chief economist of @Redfin. Prior to joining Redfin, she was a senior economist at Amazon working on problems related to employee engagement and managing a team of analysts. During the housing crisis, Daryl worked as a researcher at the Boston Fed studying why homeowners entered foreclosure. This week, we cover migration trends, what buyers are looking for in a new city, which pandemic real estate trends (like work from home) are here to stay, and what real estate professionals should know about trends in 2021.Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-2700:00 The Data Driven Real Estate Podcast Welcomes Daryl Fairweather, PhD, Chief Economist of Redfin00:59 What is Redfin and Redfin Concierge?04:05 Foreclosure crisis in 2021?05:25 COVID-related migration and real estate prices12:14 What real estate trends in 2020 were surprising?13:24 What is behavioral economics?19:23 Gen Z and Y trends in real estate?24:06 Is work from home the new normal? 29:50 What are people looking for when they move to a new city? 35:43 Are there any specific criteria that people look for when buying a home?37:03 What real estate trends should we expect in 2021? Affordability? Interest rates?39:56 Cities are going to invest in culture to keep people from moving?41:22 Does lower interest rates increase home affordability? 45:35 Baby Boomer real estate trends?49:07 Will the US mimic Japan on inflation and interest rates?

Dec 2020

57 min 43 sec

FRED is a data service provided by the St. Louis Federal Reserve. FRED is updated daily and allows 24/7 access to over 800,000 financial and economic data series from more than 100 public and proprietary sources. From kindergartners to economists to small business, the vast amounts of data allows us all to make more informed decisions.  This week, we welcome Yvetta Fortova, the manager of FRED and FRED-family products (ALFRED, GeoFRED) in the Research Division, where she oversees the collection, organization, and publication of data found in FRED.  We also have Maria A Arias who works on the FRED team developing and maintaining the data update process. She also helps lead FRED workshops for new and existing audiences to market new features and help users make the most of FRED. Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-2600:00 The Data Driven Real Estate Podcast welcomes Yvetta Fortova and Maria Arias from @Federal Reserve Bank of St. Louis Federal Reserve Economic Data (FRED) team02:16 When was FRED launched?03:34 How many data time series are housed within FRED? 09:36 What is GeoFRED?12:03 How big is the FRED team dealing with 800,000 data series?16:20 Kindergarders use FRED?18:56 Who decides the data sets that are featured in FRED? Who are some of the data partners?33:23 How frequently is the data updated?39:40 Does access to data at FRED inspire others, like states, to do a better job curating their own data?47:45 Example of a real estate investor exploring a completely new market. What kind of data is available on things like the economy, demographics, and real estate?57:10 What is FRED working on for 2021?

Dec 2020

1 hr 3 min

Development, Product Management, Product Marketing, Training, and Support with 17 years focused in the Real Estate vertical. The real estate transaction has drastically changed and big announcements have been made in 2020. Digitizing transactions makes for a great consumer experience, helps agents get paid faster, and gives brokers and teams data-driven insights to improve business. Marnie helps us explore what this means for real estate, the problem tech giants are seeking to solve, the fear Realtors have, and how data is being used to refine the process. 00:00 The Data Driven Real Estate Podcast welcomes Marnie Blanco with Zillow's Dotloop00:53 What is Dotloop?06:03 Why is the real estate industry so resistant to technology?08:01 What are the barriers in technology for a fully digital real estate transaction?09:49 How brokers are relying more on technology for the data and to increase efficiencies in compliance (it's not just to make the consumer happy) 12:41 What brokers are learning because of the data captured from within Dotloop17:00 What data points is Dotloop capturing?18:52 Are shifting demographics in real estate more technology demanding?21:38 Introducing partners at the right point in the transaction and how partnerships like Earnnest and Notarize drive further digitization of the real estate transaction (while decreasing fraud)23:24 The California Association of Realtors and dotloop partnership26:55 How much time can you save in doing transactions in Dotloop? Reasons why that is hard to answer and may not be the right question to ask35:27 Zillow Offer and buyer trends. Why agents need to stop worrying and get to work38:08 Strategic ways Realtors focus on differentiation and less on the transaction (hint: find a niche)38:34 Covid related real estate trends seen in the data40:42 Marnie give tips on how to adopt to the new technology and be a better data-driven business46:47 Off-market real estate and the seller's market in 2021, and trends to watch including ancillary services and vertical integration moves in real estate49:25 Virtual reality, augmented reality, and how companies like Home Depot are pushing us more online➡️ Serious about tapping into the power of PropertyRadar? 🔥Try it FREE for 3-days:  https://bit.ly/PRfreetrial🔥Schedule a FREE one-on-one demo: 

Dec 2020

53 min 5 sec

Sean O'Toole with PropertyRadar has been in the public records space, building ForeclosureRadar and then PropertyRadar, for over a decade. PropertyRadar is now national! Lots of effort has gone into building a platform that combines property, mortgage, and people data in a meaningful way that makes public records not only accessible but powerfully actionable. This week, Aaron and Sean celebrate the national launch, what are public records, real estate trends in 2021, different entrepreneurs that use PropertyRadar, and why next year will be the year of off-market real estate. Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-2400:00 The Data Driven Real Estate Podcast welcomes Sean O'Toole01:43 PropertyRadar is now national! Sean talks about how he started PropertyRadar and what motivates him to invest in the business04:00 What is a Public Record?07:30 The role public records play in trust and freedom11:15 Are public records free? Where and how to get them.12:01 What different types of public records exist?25:31 The democratization of data and how the cost to access has changed the game27:40 Who sort of business use public records to market?37:22 What does multi-sourced, baked-off, backtested, backfilled and what does it mean to data quality. 45:11 What new fields and data are available in PropertyRadar National?45:23 What the addition of judicial foreclosure to PropertyRadar means for commercial real estate investors.48:12 This mistake marketers and small business make with list building and buying ready-made popular lists52:19 Aaron's favorite feature of PropertyRadar and how he uses it in the community54:19 Is direct mail really expensive? (hint: no, not if done correctly)57:10 What to expect in 2021?1:02:12 Why public records aren't perfect and how they can vary from state to state and county to county.

Dec 2020

1 hr 6 min

Tommy Mello is the founder of  A1 Garage Door Service,  a $30+ million-plus home service business with over 250 employees in 12 states and growing. He's also CEO of HomeServicesExpert.com and author of Home Services Millionaire, where he helps fellow entrepreneurs scale their businesses. This week, we cover how Wall Street is chasing the home services sector, strategies for growth, unique ways to stand out as a local small business, and trends in the home services space.Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-2300:00 The Data Driven Real Estate Podcast Welcomes Tommy Mellow, CEO of A1 Garage Services2:59 What is Home Services?10:16 The number one thing Wall Street is looking for before investing in home services companies11:19 What makes a garage door company different from other businesses?13:00 Investing in training and recruiting and the mindset of investment over expense?15:06 Tommy talks about the difference between Branding vs. Brand 16:45 Tommy explains what is Google Guaranteed and the power it brings to small business21:14 Google Guaranteed and the future of voice search in home services27:07 What is ServiceTitan29:06 Data KPIs important to the homes services business31:09 Using data to find your most profitable customers and projects to go find look-a-like opportunities32:50 What is Tommy's advice to small business owners37:20 The power of platinum response39:08 How to keep a lifetime customer46:29 What is Greenfield and how it's different form acquisitions51:49 Why defining your avatar is so incredibly important and how often to market to prospects

Dec 2020

55 min 54 sec

Jonathan Wasserstrum began his career in commercial real estate as part of the International Capital Group at industry leader Jones Lang LaSalle (JLL), where he advised foreign and domestic clients on more than $3B worth of transactions globally. He founded SquareFoot in 2011. SquareFoot is a commercial brokerage that helps companies find their next office building as well as helps owners sublease unused office space. The platform now features more than 300,000 office listings, with 5,000 new listings posted monthly. The company has executed over 1,300 leases to date and has expanded to many major metros. This week, Jonathan shares insights into the coworking and flex space trends with the pandemic and headed into 2021. Is 2021 looking like a good year to jump into office coworking? Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-2200:00 The Data Driven Real Estate Podcast welcomes Jonathan Wasserstrum, CEO and co-founder of SquareFoot.1:32 How did SquareFoot start?02:16 Is SquareFoot a commercial brokerage or a tech company?03:44 What i PivotDesk and how does it assist commercial office space owners?5:37 What did coworking space look like before COVID?05:52 What did WeWork prove to the office space industry about consumer need?11:27 What is a flex space and how is it different from coworking?14:11 Is big tech leaving office space in big cities? 18:22 - Trends in office real estate and commercial in 2021?27:04 - What is SquareFoot's next move in the coming years?29:35 - How did Jonathan started SquareFoot34:08 - What does it take to become a commercial broker?39:23 - What is the difference between SquareFoot and PivotDesk?

Nov 2020

40 min 43 sec

As the President of T3 Sixty, Jack Miller is responsible for client relationship development and management of T3 Sixty’s consulting team. He has nearly two decades in the real estate industry and has held management and executive roles in real estate franchising, franchise ownership, brokerages, and management consulting organizations. What is PropTech? And when Gary Kellar says he's investing $1 billion in technology for agents, what kind of technology and what does the future look like?00:00 The Data Driven Real Estate Podcast Welcomes Jack Miller, President of T3 Sixty.1:21 What keeps Jack Miller motivated and excited about the real estate industry?2:56 What is T3 Sixty?7:18  What is The Almanac and why did T3 Sixty create it for the real estate industry?13:57 What is PropTech?15:08 What are the top three technology most requested in real estate and what problems is proptech trying to solve? 20:05 Why is the real estate sector so bad at technology?26:01 Is competition from ibuyers like Zillow and Opendoor forcing mega real estate brands like Keller Williams and Realogy to invest in technology?29:47 The Opendoor IPO is coming up and it appears these flips don't make money. Can that last?38:27 Will Realtor brands like Keller Williams and Realogy launching ibuyer initiatives work better than Opendoor, Offerpad, and Knock?42:03 Will real estate teams continue to be a theme in 2021 for Realtors? 45:35 Is there a team structure that works best?52:38 Is big tech like Amazon and Google getting into the real estate industry?54:32 - What are some real estate trends we should expect in 2021?

Nov 2020

1 hr 2 min

Aaron Mazzrillo is an entrepreneur, a real estate investor, and a marketer based in the Inland Empire. Hailing from Massachusetts, Aaron became involved in real estate in the early 90s after he and his wife decided to pack everything up and move to California. Since then, he has been buying, rehabbing, renting, and selling properties. This week on the podcast, Aaron shares how he survived the Great Recession, finding off-market deals, the importance of marketing and messaging, and how he continues to stay busy in a tight real estate market. 00:00 The Data Driven Real Estate Podcast welcomes Aaron Mazzrillo02:08 How and why Aaron Mazzrillo got started in real estate and how he survived the Great Recession and lived to talk about it16:21 What Aaron did that was key to his success during 2009-2012 and the one regret he has wholesaling deals at the time18:39 Use of capital as real estate investors and what separates pros from the newbies in the business when calculating ROI21:33 Rent or Flip? How do you make that decision as a real estate investor?25:32 What does it take to become a real estate investor27:17  Matching a hyperlocal list to a hyper-personalized message30:14 Aaron shares tips on how to connect with different types of sellers34:52 Which marketing channels is Aaron using in his business?35:36 The importance of hyper-local marketing strategy 39:17 How did COVID impact Aaron's real estate investing?43:36 Repeatable processes and the technology stack Aaron has deployed in his business51:14 The difference between suspect and prospect in real estate investing52:13 -Data privacy laws investors need to understand and how difficult and expensive compliance can be57:26 - What real estate strategies Aaron is focused on for 2021

Nov 2020

1 hr 4 min

Patrick Ferry is a long-time real estate coach with Tom Ferry International and a residential sales agent in San Diego. He's been a student of data-driven strategies in marketing and influences for decades. This week is a special treat as we explore what the Modern Realtors looks like and how data plays an increasingly important role for pros to position themselves as valued resources. 00:00 The Data Driven Real Estate Podcast welcomes Patrick Ferry00:46 Patrick's journey into real estate and the world of coaching04:38 Zillow, PPC, social media - it's noisy. How does a modern Realtor prove value in the marketplace?5:47 How agents can use data to help clients strategically win in hot markets 14:59 Why Patrick is strategically going after the buyers as an agent (the hardest market)29:07 Understanding real estate trends and backing it with actionable data 32:09 Marketing lists and messaging. Is one more important?34:04 Using outbound marketing combined with inbound content marketing and paid remarketing ads36:21 The importance of targeting while not offending the consumer39:22 Working demographics, psychographic, and technographics to make marketing more effective. Is social media relevant or dead?45:15 Is YouTube and social media a waste of time for Realtors?53:13 What is the definition of the modern agent and why the solo agent is almost dead?52:54 The artisan agent (solo agent), the Realtor team,  and the mega team• Facebook: https://www.facebook.com/propertyradar• Twitter: https://twitter.com/propertyradar/• Aaron Norris: https://twitter.com/aaronnorris • Sean O'Toole: 

Nov 2020

56 min 36 sec

Charles Dougherty is a Vice President and economist with Wells Fargo Securities. Based in Charlotte, North Carolina, he covers the commercial real estate, housing, and construction sectors of the U.S. regional and macroeconomy. He regularly writes indicator reports, produces special commentary, and contributes to the company’s Weekly Economic & Financial Commentary. His commentary on the regional and U.S. economy has been featured in various regional and national media publications, including Bloomberg News and The Washington Post.This week, the Data Driven Real Estate Podcast checks in on the state of the economy, which real estate sectors or doing well compared to those really struggling, if co-working is a thing of the past, how commercial rents have performed, and the outlook for the 2021 market. 

Oct 2020

57 min 28 sec

David Hicks is CEO of Dallas-based HomeVestors of America, Inc., the largest professional house buying franchise in the U.S. with more than 105,000 houses bought since 1996. He joined HomeVestors in 2005 as Director of Franchise Systems and developed a process for coaching franchisees. From 2006-2009, he coordinated franchisee support as VP of operations. In January 2009, he became co-president of the company and was named CEO in 2017. The company now has 1,100 franchisees nationwide.This week, David Hicks helps explore how Covid has impacted real estate investors, how HomeVestors leverages data to drive deals, how Realtors and investors benefit from working with each other, and how ibuyers are not a true competitor. 

Oct 2020

1 hr 1 min

Dave Savage, Founder of Mortgage Coach, has over twenty-seven years of experience as a mortgage executive, business leader, and mobile technology pioneer. As the founder of SmartReply, Dave established a leading presence in mobile marketing. By launching Mortgage Coach, Dave has helped tens of thousands of loan officers and millions of homeowners make confident, informed mortgage decisions. Dave is passionate about leveraging mobile technology to reinvent the home buying experience. Dave Savage joins the Data Driven Real Estate Podcast to share trends in the mortgage space during the pandemic, a survey of the players in the market, how mortgage brokers are competing with disruptors, and how Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-16

Oct 2020

55 min 50 sec

President of California Advocates, Mike Belote, has a rich history in the lobbying industry for real estate in California. California SB 1079 recently passed will have undeniable impacts on local California investors that buy at trustee sale with the introduction of a 45-day redemption period. Mike, Sean, and Aaron discuss how this bill came to be, what it says, and likely impacts to Main Street. 00:00 The Data Driven Real Estate Podcast welcomes Mike Belote with California Advocates06:54 What is SB 1079 and how does it change the California trustee sale buying and foreclosure process?08:16 The important role that institutional Wall Street real estate buyers played during the Great Recession10:43 How the legislative process works in California in a supermajority state13:01 How many homes did Wall Street buy during the Great Recession and how many do they still have?18:43 Who really pays for the city fines on foreclosed homes? It's not the banks or lenders like some might think. 23:25 Why California SB 1079 and the 45-day redemption will create less competition and potentially create more foreclosures28:35 The new 45-day redemption rules after trustee sale and eligible bidders33:46 How less competition at trustee sale steals millions from homeowners39:49 How large institutional buyers and nonprofits might work together at trustee sale squeezing out local investors47:48 The issue with squatters after the trustee sale52:40 How real estate investors can better protect themselves from over-regulation or at least be aware of what's coming

E

Oct 2020

1 hr 4 min

Ellis San Jose is Director at The Note Guys and Group Leader for Real Estate 360. He is a full-time residential and commercial real estate investor and co-founder and leader of For Investors By Investors (FIBI). Martin Saenz is a Managing Partner of Bequest Funds, a national mortgage investment company with the dual purpose of helping investors grow their wealth and helping mortgage borrowers stay in their homes. He runs Note Investing Made Easier. 

Sep 2020

1 hr 6 min

Daniel Ramsey is the CEO and Founder of MyOutDesk. Daniel founded MyOutDesk during the last global financial crisis of 2008 to help businesses leverage the remote workplace and scale businesses with virtual assistants. Daniel has helped over 6,000 clients scale their businesses and grow profitability. He’s had the opportunity to work many of the largest sales organizations, technology startups, insurance, real estate, and healthcare companies. MyOutDesk specializes in four major areas of business: Marketing, Administrative, Customer Service, and Prospecting.

Sep 2020

52 min 23 sec

Tarl Yarber is the CEO and founder of Fixated Real Estate LLC, a Pacific Northwest investment company with over $50MM in single-family residential properties purchased, rehabbed, and re-sold over the past seven years. Tarl founded the PNW Big Badass Real Estate Wealth Expo and the number one Pacific Northwest Meetup for real estate investors. He’s become passionate about helping the next generation of investors get more sophisticated in understanding the power of data and systems in business.

Sep 2020

47 min 49 sec

Doug Duncan is Senior Vice President and Chief Economist at Fannie Mae where he is responsible for forecasts and analyses of the economy and the housing and mortgage markets. Duncan also oversees strategic research regarding the potential impact of external factors on the housing industry. He leads the House Price Forecast Working Group reporting to the Finance Committee. Named one of Bloomberg/BusinessWeek’s 50 Most Powerful People in Real Estate.01:30 What is the Economic and Strategic Research Group? What do they research?11:27 Does data show people are moving out of urban areas?12:04 Will the data show only to the major metropolitan area, or will it go deeper? 14:10 Does Fannie Mae, Freddie Mac, HUD, and Ginnie Mae work together on research?18:29 Fannie Mae’s board was surprised by this early pandemic prediction on housing 19:53 Where the majority of the job losses is concentrated21:12 What are Doug's concerns about the supply and demand of new homes?23:13 Savings rates have gone from 32% to 20% (normal is 8%)25:09 The one data point Doug wishes he had about small businesses28:33 Unemployment forecast for 202132:37 The argument people make to show homeownership not being important33:06 The number one hurdle people have to homeownership34:44 The sale and leaseback option of the new single-family rental investment companies42:45 Why California has resorted to stripping local control for affordable housing46:23 Is local and state taxation policies a concern to Fannie Mae as entities struggle from Covid and a recession?50:14 Two data points we should be looking at for a better economy50:58 Some things that may never go back after Covid53:28 Can the federal government keep printing money with no ramifications to the overall economy?54:13 Debt-to-GDP ration close to WWII era?56:14 The Fed’s evolving rules on inflation and what we haven’t been told yet57:09 How low will mortgage rates go in the next 12 months?59:31 Will the Fed explore negative interest rates to stimulate the economy?1:02:11 The difference between a policy buyer and an economic buyer1:02:41 Will there be a wave of foreclosures in 2021?

Sep 2020

1 hr 6 min

Scott Shatford is the Founder and CEO of AirDNA. He's an Airbnb pro, author, vocal advocate, and industry expert in short-term vacation rentals. Utilizing his economics background and 15+ years of experience as a data analyst, Scott created AirDNA to empower entrepreneurs to make the most of the short-term rental market.

Sep 2020

1 hr 14 min

Bill Allen is a former Naval Officer with 18 years of military experience turned real estate investor, entrepreneur, and educator. He is the CEO of the 7 Figure Flipping Mastermind which includes 7 Figure Altitude and 7 Figure Runway, dedicated to national volume real estate flippers and wholesalers that share tactics and strategies to scale business. He has a BA in mechanical engineering from Georgia Tech and a Master’s degree in Aeronautical and Astronomical engineering. He runs the 7 Figure Flipping Podcast which focuses on the strategies, systems, and secrets of the nation’s top house flippers, wholesalers, and real estate investors. See details on Flip Hacking Live on the website.

Aug 2020

1 hr 11 min

Erik Bee is a multi-skilled business starter, real estate educator, and funnel marketing expert. Erik’s gone from motorcycle riding appraiser to Fortune Builder mastermind to the brains behind Real Estate Funnel Systems. He now spends his days focused on the data science driving marketing funnels and leads for some of the industry’s biggest real estate companies. From SMS marketing to SEO to direct mail, the marketing game is definitely a pros game. 

Aug 2020

1 hr 5 min

On a recent CalMatters Podcast, we were inspired by an interview with Dr. Karyn Lacy, a sociologist with the University of Michigan. She eloquently shared the history of the suburbs and how they evolved after WWII. It was SO good, we wanted more. She’s the ultimate example of data-driven pro that took two years of her life studying back middle-class families in the Washington DC area. We learn how she approached her research, where she found the data, data that was and was not available, and the techniques she employed to write an incredibly interesting book on race, class, and the middle class. We learn about the federal government's role in segregation as well as local example of discrimination via developers, agents, lenders, city governments, and banks. 

Aug 2020

1 hr 5 min

Things have changed since Neal Bawa with Grocapitus and MultifamilyU sold his technology company and got into real estate investing. From the family pariah to the most popular data geek at the party, learn the data-driven approach he uses to identify the best up-and-coming cities and neighborhoods for real estate investing in single-family and multifamily real estate. Neal shares how he grew from buying single-family rentals that no one would touch during the Great Recession to managing 2,000 commercial units nationwide. He also shares the winning and losing asset classes thanks to Covid-19 and the real estate migration trends we should all be paying close attention to in the years ahead. 

Aug 2020

1 hr 10 min

Tim Herriage has an interesting path into real estate investing and even more interesting path since he started. He started flipping once out of the military, worked extensively in the Homevestor's We Buy Ugly Houses brand, and helped start one of the first Wall Street hard money lending companies (B2R Finance). Lots of insight insights into how the we-buy franchises work and their hardcore approach to data and advertising. 

Jul 2020

1 hr 4 min

John Burns with John Burns Real Estate Consulting (JBREC) joins us this week. For years, the JBREC team has consulted with builders, institutional funds, built-to-rent firms, and Wall Street landlords, offering in-depth market analysis and demographic insights to help businesses make better-informed investment decisions. This week, we take a deep dive into the data that matters, the data doesn't, and how Covid-19 has impacted builders and commercial real estate. Some insights will certainly surprise you. Residential and commercial real estate may not have the same two-year journey ahead. Commercial investors won't want to listen to this show!

Jul 2020

1 hr 3 min

This week we welcome long-time real estate investor and hard money lender, Bruce Norris. Sean asks how Bruce got in the real estate game, how he evolved to educate real estate investors, and how Bruce went from investor to California real estate timing expert. Sean and Bruce discuss likely trends in 2020 and 2021, foreclosures, interest rates, and some important things the US might need to consider as technology continues to displace workers. 

Jul 2020

1 hr 5 min

With so many great questions after our first show, Aaron Norris and Sean O'Toole are back to answer the question: How will the recession impact real estate in 2020? And how will government recession intervention impact real estate? Sean goes into more detail on the three things he warned real estate professionals about in 2016 and we review how well his predictions held up. Hint, shockingly well! Sean also gives more insights into the options the Fed has at their disposal to handle the recession because of Covid-19. Will the Fed print money, try austerity, raise taxes? Will we see inflation, deflation? And, what should real estate professionals be focused on right now to grow their business? So much to cover in this week's show. 

Jul 2020

1 hr 5 min

Welcome to the first Data Driven Real Estate podcast with co-hosts Aaron Norris and Sean O'Toole. Why another real estate podcast? Sean and Aaron discuss what topics they plan to cover and why data is so critical for Main Street investors, Realtors, and mortgage professionals. From economics to marketing, the show will take deep dives into how to grow business using data. 

Jun 2020

1 hr